Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025

September 2, 2025

Samsung Electronics today unveiled a new campaign under the theme “SmartThings Meets AI Home.” The video demonstrates how Samsung’s AI Home delivers innovative, everyday AI experiences that enrich consumers’ lives. Released ahead of IFA 2025, the campaign highlights Samsung’s vision for the AI Home as newly defined by SmartThings.

For more information, please see:
https://news.samsung.com/global/samsung-unveils-smartthings-meets-ai-home-campaign-ahead-of-ifa-2025