[Interview] Samsung Color E-Paper x Amore Seongsu: Preserving the Authentic Beauty of Spaces

September 16, 2025

Seongsu-dong is one of Seoul’s most vibrant destinations for both customers and brands. At the heart of the neighborhood stands Amore Seongsu, the flagship store of global beauty powerhouse Amorepacific. Preserving architectural elements such as the structure, floors and walls of the original automobile repair shop it once was, this unique space invites visitors to explore an immersive, hands-on journey toward discovering “beauty that is uniquely yours.”

For more information, please see:
https://news.samsung.com/global/interview-samsung-color-e-paper-x-amore-seongsu-preserving-the-authentic-beauty-of-spaces