From Hardware Roots to Global Media Platform: How Samsung TV Plus Reached 100 Million Users

February 19, 2026

Samsung TV Plus, Samsung Electronics’ free ad-supported streaming (FAST) service, has surpassed 100 million monthly active users (MAU) worldwide. After reaching 88 million in October 2024, the figure has increased by 12 million in about a year and two months, highlighting how Samsung’s longstanding hardware dominance in the global TV market — maintained for the past 19 years — has evolved into a robust media platform ecosystem.

For more information, please see:
https://news.samsung.com/global/from-hardware-roots-to-global-media-platform-how-samsung-tv-plus-reached-100-million-users