Samsung Launches ‘Your Companion to AI Living’ Campaign

June 4, 2026

Samsung Electronics today announced a new global video campaign under the theme “Your Companion to AI Living.”

Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology, connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.

For more information, please see:
https://news.samsung.com/global/samsung-launches-your-companion-to-ai-living-campaign