Samsung Launches World’s First HDR10+ ADVANCED Streaming Experience on Prime Video

August 6, 2026

Samsung Electronics today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED1 on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

Samsung Electronics today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED1 on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

For more information, please see:
https://news.samsung.com/global/samsung-launches-worlds-first-hdr10-advanced-streaming-experience-on-prime-video