Samsung Electronics today announced that Interbrand, a global brand consultancy, ranked the company No. 5 on its annual “Best Global Brands” list for the seventh consecutive year, with a brand value of USD 105.2 billion. Samsung is the only company based in Asia to remain in the global top five each year since 2020.

Interbrand’s evaluation reflected:

• Record earnings, driven by focused investments in AI semiconductors
• Stronger AI competitiveness in the Device eXperience (DX) Division
• A customer-centric brand strategy under the “One Samsung” approach

The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership with the industry’s first mass production and commercial shipment of HBM4.

The DX Division is bringing greater convenience to people’s daily lives through personalized AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. This year, Samsung introduced Galaxy Z Fold8, an eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device’s appeal across generations.

As one of the longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company’s financial performance and outlook, the brand’s influence on purchasing decisions, and its competitiveness. The evaluation considers strategy, empathy, differentiation, customer engagement, consistency, and trust.

The Company posted KRW 195.3 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 14%. Operating profit reached KRW 107.4 trillion, making Samsung Electronics the world’s first tech company to exceed KRW 100 trillion in quarterly operating profit.

The Device Solutions (DS) Division posted a QoQ sales increase of 15%, with the Memory Business setting an all-time high for quarterly revenue and operating profit, as semiconductor demand is set to remain robust.

The Device eXperience (DX) Division posted a QoQ revenue increase of 8% and recorded an operating loss of KRW 0.8 trillion.

DS To Sustain Growth by Proactively Meeting Growing Demand for AI Applications

The DS Division posted KRW 147.1 trillion in consolidated revenue and KRW 106.5 trillion in operating profit for the third quarter.

The Memory Business achieved another record-breaking quarter by managing its product mix, with a focus on AI products, amid capacity constraints. Strong demand momentum for servers led to higher market prices across all applications.

Additionally, the Business experienced continued robust demand, driven by AI applications. It significantly scaled up sales of HBM4 on the back of industry-leading product competitiveness while proactively addressing growing demand for server SSDs.

In Q4 2026, the Memory Business expects industry-wide competition for AI leadership to drive continued AI infrastructure investment. Memory demand growth is projected to revolve around new CPU and GPU platform-related products, while surging QLC SSD demand will be linked to the expansion of personal AI agent services.

The Memory Business will also maintain a sales strategy focused on AI applications in order to solidify market leadership. Leveraging its industry-leading products and unmatched scale, the Business aims to achieve this by further increasing HBM, server DRAM, and SSD sales, while also increasing the supply of high-speed server DDR5 products and QLC SSDs.

In 2027, the Business expects AI infrastructure capital expenditure to reach a historic level as the AI ecosystem expands. Additionally, increasing AI-driven demand will far exceed the industry supply in comparison with 2026. The Business also aims to leverage its superior technology to bolster market leadership and optimize product mix in alignment with market trends and customer needs.

It plans to lead the high-end market and sharpen its AI-driven portfolio while building a stable sales base by securing multi-year contracts and ensuring timely readiness of new products tailored to the requirements of AI applications.

The System LSI Business achieved revenue growth in Q3 2026, driven by the mass production of systems-on-a-chip (SoCs) and image sensors for new models launched in H2. Additionally, the custom SoC business secured projects by establishing new customer partnerships.

In Q4 2026, the Business plans to maintain stable production and sales of flagship SoCs and 200MP image sensors.

In 2027, the System LSI Business aims to expand flagship SoC sales and strengthen partnerships with custom SoC customers. It also plans to accelerate sales of flagship high-resolution image sensors and diversify into non-mobile applications.

The Foundry Business experienced a notable revenue and earnings improvement on HBM base-die sales growth and expanded advanced-node sales, as well as continued order wins centered on 2nm HPC customers, including major hyperscalers.

Looking ahead to Q4 2026, the Foundry Business plans to achieve double-digit revenue growth and continued earnings improvement on new mobile products, mass production ramp-up of 4nm NPUs, and expanded memory product sales.

In 2027, the Business will aim for revenue growth led by 4nm and 2nm advanced nodes based on strong AI and HPC demand. It also expects to strengthen its global supply capabilities with the commencement of operations at its new fab in Taylor, Texas.

SDC To Build On Growth With Enhanced, Diversified Product Lineup

Samsung Display Corporation (SDC) posted KRW 8.0 trillion in consolidated revenue and KRW 1.1 trillion in operating profit for the third quarter.

For the small and medium display business, SDC reported improved earnings based on solid demand for high-end mobile products, while the large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In Q4 2026, SDC expects a positive effect from year-end peak seasonal demand and new product launches, but it anticipates a limited improvement in earnings due to external factors.

During the quarter, the small and medium display business will pursue sales expansion by actively responding to customer demand, while the large display business will focus on improving profitability centered on gaming monitors.

In 2027, SDC expects continued market demand weakness amid ongoing uncertainty. For smartphones, the small and medium display business aims to increase the portion of premium products like foldables, and for IT, the business will pursue sales expansion through the ramp-up of the new 8.6G IT line and strengthening of the product lineup. The large display business aims to continue pursuing improved profitability centered on high value-added models.

MX To Maintain Mobile Leadership by Capitalizing on the High-Growth Premium Market

The MX and Networks Businesses posted a combined KRW 37.7 trillion in consolidated revenue and reported an operating loss of KRW 0.6 trillion for the third quarter. Revenue increased QoQ and year-on-year (YoY), mainly driven by new flagship launches including foldables. Earnings increased QoQ with an improved flagship sales mix, but declined YoY due to cost pressures.

In Q4 2026, the MX Business plans to drive year-end peak-season sales growth centered on flagships including the Galaxy S26 series, Galaxy Z Fold8 Ultra, and Z Fold8, as well as new ecosystem products. It will also seek to mitigate profitability risks through efficiency improvements across all business processes.

In 2027, the MX Business aims to maintain its mobile leadership by focusing on three strategic priorities. First, it will improve its product mix, centered on flagships with differentiated experiences by customer segment. Second, it will enhance the desirability and deliver tangible value of products through hardware and form-factor innovation. Third, it will minimize declines in profit with agile market responses and operational efficiency initiatives.

In Q3 2026, the Networks Business saw a decline in earnings QoQ and YoY due to lower North American and high-margin software sales. In Q4 2026, the Business aims to secure profitability through revenue growth in North America, Korea, and Japan. In 2027, the Business plans to drive profitable growth by securing new orders amid telco investment headwinds.

VD/DA Businesses and Harman To Extend AI-Based Product Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted a combined KRW 13.9 trillion in consolidated revenue and reported an operating loss of KRW 0.2 trillion for the third quarter.

The VD Business saw revenue decline due to the conclusion of major sporting events, while earnings decreased due to increased costs. In Q4 2026, the Business aims to capture peak season demand through strengthened channel partnerships and differentiated marketing, while expanding sales of premium products in order to offset the impact of rising costs. In 2027, while overall TV demand is expected to remain flat or decline slightly, the Business will focus on securing profitable growth engines by delivering differentiated TV experiences, as well as strengthening the service and platform businesses.

Meanwhile, the DA Business’ earnings declined due to higher costs related to raw materials and logistics, despite stronger domestic marketing efforts and growth in the B2B and subscription businesses. In Q4 2026, the Business intends to improve profitability with a higher premium mix, and in 2027, it aims to secure profitability by expanding sales of innovative AI products and growing its high-margin B2B businesses.

Harman posted improved earnings on expanded audio and automotive sales, with a boost from non-recurring U.S. tariff refunds. Looking ahead, the Business will seek to maintain stable growth momentum by developing new automotive business and extending audio leadership through portfolio enhancements.

Shareholder Return: Q3 Dividend Details and Total Payout

The third-quarter cash dividend amounts to KRW 4,601 per common share and KRW 4,601 per preferred share, totaling KRW 30 trillion.

Of the estimated KRW 90~110 trillion in total shareholder returns for 2026, and with KRW 35 trillion already planned or completed, the company anticipates the remaining funds to be KRW 55~75 trillion.

The return of the remaining funds will include a substantial share repurchase and cancellation program, along with cash dividends.

The Company recognizes the growing market interest in the price gap between common and preferred shares, and is committed to actively considering and adjusting the proportion of preferred shares in our share repurchase and cancellation program based on market conditions.

The next shareholder return policy, along with the final amount of shareholder returns and the specific execution plans for the remaining funds for 2026, will be finalized at the Board meeting scheduled for late January 2027, with an announcement to follow.

Third Quarter 2026 Capital Expenditures

In the third quarter, Samsung Electronics’ capital expenditure reached KRW 29 trillion, an increase of KRW 12.2 trillion quarter-on-quarter (QoQ) and KRW 19.8 trillion year-on-year (YoY). Capital expenditure consisted of KRW 27.2 trillion spent in the Device Solutions (DS) Division and KRW 1.1 trillion in Samsung Display Corporation (SDC). The cumulative total for the January-September period is KRW 56.9 trillion, up KRW 24.7 trillion YoY, with KRW 52.8 trillion allocated to the DS Division and KRW 2.4 trillion to SDC.

The full-year capital expenditure for 2026 is expected at approximately KRW 84.4 trillion, including KRW 76.8 trillion allocated to the DS Division and KRW 3.9 trillion to SDC.

For the DS Division, investments are planned for new fabs and other infrastructure to meet strong AI and HPC demand while ensuring readiness for the mid-to long term. For SDC, investments will focus on upgrades to existing production lines.

Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.¹

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services.²

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalized product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro.

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.³

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026 in each region, visit www.samsung.com/my.

1. Event periods, eligible products and purchase benefits may vary by country. ︎
2. Event pages and details may vary by country. Personalized product recommendations are available only to customers who have consented to marketing and cookies.  ︎
3. Product names, availability, and supported features may vary by region. ︎

• Consolidated Sales: Approximately 195 trillion Korean won
• Consolidated Operating Profit: Approximately 107.40 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 194 trillion to 196 trillion Korean won  
•  Operating Profit: 107.3 trillion to 107.5 trillion Korean won 

※ 2026 2Q and 2025 3Q consolidated figures based on K-IFRS are as follows :

Launched in June 2026, Helix is an AI-enabling infrastructure provider that is designed to deliver integrated solutions across the entire value chain, including hyperscale data center development and operations, power generation (covering both baseload and flexible energy sources), transmission and distribution infrastructure, and fiber-optic networks.

Through Helix, hyperscalers can rapidly secure the large-scale, comprehensive infrastructure required to keep pace with exponentially growing AI demands.

Helix is led by Adam Selipsky, former CEO of Amazon Web Services (AWS) and is assembling a dedicated management team comprising leading experts from the data center and power industries. Helix also leverages the capabilities of KKR’s leading global infrastructure business with about 170 dedicated professionals.

Alongside Samsung, KKR, the Kuwait Investment Authority (KIA), NVIDIA, and US power company Vistra are also founding investors in Helix.

AI Data Centers Evolve Into Core Platforms for a New Industrial Ecosystem

AI data centers are rapidly evolving beyond simple facility investments into core business platforms. Today, they integrate diverse, high-value business models, including GPU-as-a-Service (GPUaaS), Sovereign AI, and colocation services.

The rapid expansion of these data centers is driving the creation of a massive, multi-sector ecosystem that spans power generation, cooling technologies, semiconductors, and finance. Samsung affiliates’ investment reflects a strategic commitment to securing next-generation AI leadership within this emerging infrastructure landscape.

As AI services integrate deeper into daily life and global industries, the need for data centers capable of processing massive compute workloads — and the specialized power infrastructure required to run them stably — is growing exponentially. If data centers are the production hubs of the AI era, power is the fuel that drives them. Consequently, the ability to secure both compute and power infrastructure simultaneously has emerged as a defining competitive advantage in the AI industry.

By targeting both data center deployment and the underlying power infrastructure, Helix’s investment strategy addresses the very core of this market competition. Recognizing that power availability is currently the greatest bottleneck in AI infrastructure, Helix plans to rapidly secure energy capacity through direct investments and strategic partnerships with major energy developers, including investor Vistra.

The investment this time is expected to serve as a pivotal milestone for Samsung’s affiliates, allowing them to leverage their world-class hardware and component expertise to build system- and infrastructure-level influence. Moving forward, Samsung is poised to expand its role from a traditional hardware component supplier to an active architect of the global AI infrastructure ecosystem.

Samsung’s Expertise Across the AI Infrastructure Stack Serves as Critical Anchor for Global AI Buildout

Samsung Electronics’ Device Solutions (DS) Division supports the global buildout with its state-of-the-art semiconductor solutions, responding to changes in global demand in a timely manner.

Samsung Electronics’ Device eXperience (DX) Division delivers a comprehensive portfolio of data center cooling products and solutions — from air cooling systems to coolant distribution units (CDUs) for liquid cooling — through FläktGroup, its data center HVAC specialist subsidiary acquired in 2025. It also operates 14 production sites worldwide and a supply and service network across 65 countries, giving it the speed and flexibility to meet hyperscalers’ demands for rapid capacity expansion.

Samsung C&T Engineering & Construction Group is actively driving the large-scale infrastructure projects as an engineering, procurement, and construction (EPC) contractor across data centers and power generation.

Samsung SDS is an IT solutions provider that also designs, builds and operates data centers and has recently ventured into the GPUaaS business. The company boasts the lowest power usage effectiveness (PUE) level in Korea which it applies both to its own data centers and to the Korea AI Computing Center (KOACC).

Samsung SDI is recognized for world-leading technology in uninterruptible power supplies (UPS) and battery backup units (BBUs), both essential to running data centers that operate high-performance servers 24 hours a day. It plans to explore new business opportunities in this field, where ultra-high-output, high-capacity battery technology is essential.

Through this investment, Samsung Electronics and its affiliates aim to accelerate global AI data center deployment alongside Helix, while maximizing collaborative synergies among participating companies.

Following successful exhibitions in Washington D.C. and Chicago, it marks the European stop of the collection’s international tour. It is also the first major special presentation of Korean art at the British Museum in more than 40 years. The exhibition runs from 1 October 2026 to 31 Januanry 2027, and is being held at the Joseph Hotung Great Court Gallery.

“Korea,” spanning over two millennia, connect the history of Korean art in a unified narrative to reveal how Korea’s unique aesthetic values and artistic achievements have continued to be built upon and reinterpreted over many generations.

The exhibition, drawn from over 23,000 artworks from the National Bequest of the Lee Kun-Hee Collection in 2021, is organised by the British Museum, the National Museum of Korea, and the National Museum of Modern and Contemporary Art, Korea.

At the gala, Samsung Electronics Executive Chairman Jay Y. Lee reflected on the Lee family’s multigenerational commitment to preserving Korea’s cultural heritage and sharing it with audiences around the world. Members of the family, including Hong Ra-Hee, Director Emerita of the Leeum Museum of Art, Lee Boo-jin, President & CEO of Hotel Shilla, and Lee Seo-hyun, President of Samsung C&T, also attended the event.

“For generations, my family has held a guiding principle that art and culture should be preserved and shared,” Executive Chairman Lee said. “I hope this exhibition offers a gateway into Korean culture, spanning two thousand years of creativity and heritage, and that it will let everyone see Korea a little differently — for its beauty, its depth and its resilience.”

At the reception held before the gala dinner, Her Royal Highness The Princess Royal graced the opening of the exhibition.

Among the 240 guests were the Chancellor of the Exchequer John Healey MP, Minister for Artificial Intelligence Kanishka Narayan MP, former Deputy Prime Minister Sir Oliver Dowden, former Trade Minister Sir Greg Hands, former Culture Secretary Sir John Whittingdale, Trade Envoy to the Republic of Korea John Slinger, Leader of the Liberal Democrats and Chair of the Republic of Korea All-Party Parliamentary Group Sir Ed Davey, and Dr. Ben Spencer, Vice Chair of the Republic of Korea All-Party Parliamentary Group.

George Osborne, Chair of the British Museum, said, “We are thrilled here at the British Museum to be hosting this incredible exhibition. The Lee family’s contribution to our shared cultural heritage helps us understand and interpret the past, so that we may understand the future.”

Maurice Lévy, Chairman Emeritus of Publicis Groupe, said that the exhibition is “not simply about objects from witnesses of a great past of Korea. They are evidence of a culture that has always valued craftsmanship, imagination, discipline, and excellence. Sharing those treasures with the world speaks volume about the values and the generosity of the Lee family. They understood, generation after generation, that looking forward does not mean forgetting where you come from.”

Kanishka Narayan, Minister for Artificial Intelligence, said, “The UK and Korea work closely on technology and innovation, but there is so much more to our relationship. Korea’s art and culture are admired around the world, and this exhibition gives people in Britain a chance to explore its extraordinary artistic heritage. I’m grateful to Samsung for bringing this remarkable collection to London and sharing it with audiences here.”

Kim Heung-chong, Ambassador of the Republic of Korea to the U.K., commented that “it is particularly meaningful for the British Museum to open this exhibition of artworks showcasing two thousand years of Korean history, at a time when K-culture is enjoying global recognition,” and thanked Executive Chairman Lee for making the exhibition possible.

Business leaders attending the gala included those from BT Group, Vodafone, Sainsbury’s, and Standard Chartered. From academia, representatives from the University of Oxford and Imperial College London were in attendance, while the cultural sector was represented by the British Museum, Tate Modern, the V&A, and Lisson Gallery, alongside contemporary artist Marc Quinn.

Samsung’s business partners from the semiconductor industry, including Christophe Fouquet, CEO of ASML, Kai Beckmann, CEO of Merck, Andreas Pecher, CEO of ZEISS, and Patrick Vandenameele, CEO of imec, were among other notable attendees.

Chairman Lee Expresses Gratitude to Korean War Veterans

During his remarks, Executive Chairman Lee took a special moment to honor the three Korean War veterans in attendance, including Mike Roe. He also thanked The Princess Royal, recognising her visit to Korea in July 2026 during which she honored the veterans. Reflecting on more than 140 years of ties between Korea and the U.K., he highlighted Samsung’s 80-year business relationship with the country and emphasised that the U.K. has served as the hub for its European operations for over five decades.

The London exhibition features 100 masterpieces, including 10 National Treasures and 13 Treasures of Korea, with more than twenty pieces being revealed for the first time internationally.

Among the newly presented works are the National Treasures “Bronze Artifacts from Bisan-dong, Daegu” and “Bronze Rattles,” as well as “Celadon Incense Burner with Girin-shaped Lid.” Among the modern and contemporary works, Nam June Paik’s “Brahms,” Lee Jungseop’s “Bound People,” and Park Rehyun’s “Woman” will also be shown for the first time.

The Lee family’s commitment to preserving and sharing Korea’s culture spans three generations. It began with Samsung founder Lee Byung-Chull, who built the foundation of the collection and believed that cultural heritage should be passed on to future generations.

His son, the late Samsung Chairman Lee Kun-Hee carried this legacy forward, building and preserving the collection over decades. He viewed cultural heritage not simply as something to be owned, but as something to be protected and preserved. Director Emerita Hong Ra-Hee also played a crucial role in expanding and developing the collection to encompass both ancient and modern works.

The Lee Kun-Hee Collection, now a national cultural asset, is reaching audiences in major cities around the world from Washington D.C. to Chicago to London, enabling them to experience and appreciate the value and historical significance of Korean culture, thereby elevating Korea’s global standing.

The collection’s global tour began in November 2025 at the Smithsonian’s National Museum of Asian Art in Washington D.C., attracting about 80,000 visitors to become the museum’s largest special exhibition in the past 10 years. The collection then traveled to the Art Institute of Chicago, where it drew approximately 115,000 visitors, highlighting the strong interest in the rich history of Korean arts and culture.

Samsung remains committed to introducing Korean cultural heritage to the world while continuing to expand its global business network to support future growth and innovation.

This is approximately five times the size of the previous record of KRW 20.3 trillion, set in 2020 and marks the largest ever by a Korean company.

The record-breaking shareholder return is intended to ensure that the Company’s growth translates into tangible benefits for shareholders, fostering a virtuous cycle in which corporate growth and shareholder value creation reinforce each other.

In addition, Samsung is faithfully implementing its three-year shareholder return policy (2024–2026), which commits to allocating 50% of its free cash flow (FCF) to shareholder returns.

From 2024 to 2025, Samsung paid out a total of KRW 19.6 trillion in regular dividends, at KRW 9.8 trillion annually. In 2025, the Company also executed a special dividend of KRW 1.3 trillion and a share buyback and cancellation worth KRW 8.4 trillion.

Including the 2026 shareholder return, the total shareholder return for the three-year period (2024–2026) is expected to reach between KRW 120 trillion and KRW 140 trillion.

In the third quarter of 2026, Samsung plans to distribute approximately KRW 30 trillion in cash dividends, including regular dividends, with specific details to be finalized at the October Board meeting.

The remaining shareholder return will be determined at the January Board meeting in 2027, once the 2026 financial performance is confirmed. The plan will include cash dividends and share buybacks/ cancellations. The Board today also approved a share buyback worth about KRW15 trillion for employee compensation.

The share buyback for employee compensation is also expected to contribute to enhancing shareholder value.

Moving forward, the Samsung remains committed to faithfully implementing its shareholder return policy and actively communicating its plans with shareholders and the market.

As Malaysia continues to strengthen its digital economy and cultivate future-ready talent, ensuring students have access to technology-enabled learning experiences has become increasingly important. Collaboration between the public and private sectors plays a vital role in supporting this ambition by equipping schools, educators and students with the tools needed to succeed in an increasingly digital world.

Reflecting this shared commitment, Samsung Malaysia Electronics and Yayasan Didik Negara (YDN) formalised a strategic collaboration through the exchange of a Memorandum of Understanding (MoU) on 25 July 2026. Through the partnership, both organisations will work together to enhance digital learning environments and support initiatives designed to equip students and educators with the skills, tools and experiences needed to thrive in the future.

Held at SMKA Sheikh Tahir Jalaluddin here, the MoU exchange marked the beginning of a broader partnership aimed at supporting digital education initiatives and enhancing learning environments through greater access to innovative technologies and educational solutions. As part of the collaboration, Samsung announced its support through the provision of Mobile Experience (MX) devices, displays and interactive smartboards to help strengthen digital learning infrastructure.

As the official technology partner of Yayasan Didik Negara, Samsung will work closely with the foundation to develop and implement educational programmes that support students, educators and the wider education ecosystem. This effort will also be supported through Samsung for Education, Samsung’s holistic approach that brings technology together, learning solutions and educator professional development to help schools implement digital learning more effectively. Planned initiatives include smart classroom experiences, teacher digital upskilling efforts, STEM-related engagements and innovation-driven learning opportunities aimed at fostering future-ready skills among Malaysian students.

“At Samsung, we believe technology should create opportunities that help people learn, grow and realise their full potential. By partnering with Yayasan Didik Negara, we are extending our commitment to making innovation more accessible in classrooms while supporting Malaysia’s ambition to build a digitally empowered and future-ready society. Education is fundamental to building a resilient and innovative society, and through this collaboration, we hope to equip schools with the tools, resources and experiences that empower students and educators to thrive in an increasingly digital world. Together, we are investing in the next generation of talent, innovators and leaders who will help shape Malaysia’s future,” said Charles Kim, President of Samsung Malaysia Electronics.

“The future of education lies in the effective integration of digital technology into everyday learning. At Yayasan Didik Negara (YDN), we believe digitalisation is not simply about introducing devices into classrooms, but about transforming the way students learn, educators teach, and schools prepare Malaysia’s younger generation for the future. Our collaboration with Samsung Malaysia reflects a shared commitment to advancing digital learning, fostering innovation, and equipping educators and students with the skills, knowledge and confidence needed to thrive in the age of artificial intelligence (AI). Together, we are committed to building a more connected, inclusive and future-ready education ecosystem that benefits all Malaysians,” said Mohd Nasrul bin Khairi, Chief Executive Officer of Yayasan Didik Negara.

The collaboration reflects a shared vision to nurture digitally empowered learners and equip schools with the tools and resources needed to thrive in an increasingly connected world. Beyond infrastructure support, both parties intend to explore programmes that encourage innovation, creativity and digital literacy among students across Malaysia.

Planned activities under the collaboration may include Samsung AI Classroom showcases, STEM and AI-focused learning engagements, interactive smartboard demonstrations, and student innovation programmes that provide hands-on exposure to emerging technologies. Through Samsung for Education, this initiative will also focus on meaningful technology adoption, educator capability development and creating more engaging learning experiences for students.

By bringing together technology expertise and educational advocacy, Samsung Malaysia and Yayasan Didik Negara aim to contribute towards building more inclusive and future-ready learning environments. Through this collaboration and Samsung for Education’s continued commitment, both parties will support schools, educators and students to build strong and sustainable digital capabilities, while supporting the development of Malaysia’s next generation towards a more inclusive and digitally empowered nation.

Agnes Wong, Head of Corporate Marketing of Samsung Malaysia Electronics (third from left, in blue) receiving the award.

Samsung Malaysia Electronics was recognised for its leadership in smart technology and digital lifestyle solutions at The BrandLaureate Lifestyle BestBrands Awards 2026, receiving the award under the category of Leadership in Smart Technology & Digital Lifestyle Solutions. Presented by The World Brands Foundation (TWBF), the award celebrates organisations that have demonstrated excellence in innovation, brand leadership and creating meaningful impact in everyday life.

The recognition reflects Samsung’s continued leadership in shaping modern lifestyles through meaningful innovation and consumer-centric technology. Across its portfolio of mobile devices, visual displays, home appliances and connected ecosystem solutions, Samsung has consistently introduced products and experiences that address evolving consumer needs while delivering greater convenience, productivity and enjoyment. This commitment to innovation has enabled Samsung to remain a trusted brand for Malaysians as technology becomes an increasingly integral part of everyday life.

With the future in mind, Samsung continues to advance its vision of seamlessly connected living, powered by artificial intelligence and an expanding ecosystem of smart devices. Through intuitive and personalised experiences that work effortlessly across home, work and entertainment environments, Samsung aims to help consumers simplify daily routines, make more informed decisions and unlock new possibilities in an increasingly connected world.

“We are honoured to receive this recognition from The BrandLaureate. This award reflects the trust and confidence that Malaysians continue to place in Samsung, and reinforces our commitment to creating technology that delivers meaningful value in everyday life,” said Agnes Wong, Head of Corporate Marketing of Samsung Malaysia Electronics.

“At Samsung, we believe technology should be intuitive, accessible and impactful. Whether through AI-powered experiences, connected devices or solutions that help people stay productive, entertained and connected, our focus remains on making everyday experiences simpler, smarter and more rewarding. We thank our customers and partners for their continued support as we continue to shape the future of connected living.”

The BrandLaureate Lifestyle BestBrands Awards 2026 recognised brands that have demonstrated exceptional leadership in shaping modern lifestyles through innovation, excellence and purpose-driven growth. The award further underscores Samsung’s position as a leading technology brand dedicated to delivering meaningful innovations that help consumers navigate an increasingly connected world.

Looking ahead, Samsung remains committed to driving technological innovation that empowers individuals and communities while creating smarter, more connected experiences that positively impact everyday life.

The Company posted KRW 171.5 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 28%. Operating profit also reached another all-time high, increasing to KRW 89.5 trillion. Earnings per share for both common and preferred shares increased by 52% to KRW 10,849, among the highest levels for global tech companies.

The Device Solutions (DS) Division posted a QoQ sales increase of 56%, with the Memory Business setting an all-time high for quarterly revenue and operating profit.

The Device eXperience (DX) Division posted a QoQ sales decrease of 9%.

DS To Maintain Growth Momentum While Advancing Technology Leadership

The DS Division posted KRW 127.5 trillion in consolidated revenue and KRW 89.2 trillion in operating profit for the second quarter.

The Memory Business achieved another record-breaking quarter by proactively addressing AI demand despite limited capacity with a primary focus on server products. The continued industry-wide upward trend of prices also contributed to the record earnings.

Additionally, the Business solidified market competitiveness via industry-leading products, with server revenue achieving a record-high share of the sales mix. The Business scaled up HBM4 sales with industry-leading performance and further strengthened technology competitiveness by shipping the industry’s first HBM4E samples to major customers.

In H2 2026, the Memory Business expects robust demand centered on servers stemming from continued AI infrastructure capex and broader adoption of agentic AI. Meanwhile, growth in demand for server DRAM, eSSDs, and HBM is expected to accelerate. This is projected to keep the market undersupplied, despite partial demand moderation in mobile and PCs.

The Memory Business also plans to continue setting the pace for the market via technology leadership, seeking to optimize its portfolio in consideration of changes in demand by application and according to customer feedback. Despite efforts to increase production, supply constraints are expected to continue.

The Business also plans to lead the market by addressing strong demand with a focus on high-value-added products, such as HBM4, DDR5, SOCAMM2 and others, while extending its leadership into next-generation AI platforms. This follows the industry’s first HBM4E sample shipment, as well as the H1 2026 market penetration of PCIe Gen6 and UFS 5.0 solutions.

The System LSI Business was impacted by flagship seasonality and soft mobile demand in China, yet managed to sustain quarterly revenue through expanded sales of high-volume mobile SoCs and image sensors, driving first-half revenue to a record high. It secured orders for a next-generation flagship SoC and continued to build momentum on the back of new business from major customers.

In H2 2026, the Business expects rising component costs and soft consumer demand to persist. However, it will continue to drive sales of next-generation flagship SoCs while seeking new business for custom SoCs, while also aiming to strengthen its competitiveness in sensors and LSI products.

Earnings for the Foundry Business improved significantly prior to incentive-related provisions, driven by HBM base-die demand and strong orders from customers in the U.S. Design wins with major customers continued to expand, with 2nm HPC engagements as a notable example.

Looking ahead to H2 2026, the Foundry Business plans to ramp up production of new mobile products based on the second-generation 2nm process and expand sales of LPU and base-die products based on the 4nm process. Amid rising demand across all process nodes from customers in the U.S. and China, the Business is targeting double-digit revenue growth. Additionally, the Business will deliver mid-to-long-term growth via advanced nodes and the expansion of AI and HPC design wins.

SDC To Drive Growth Through Differentiated Display Technologies

Samsung Display Corporation (SDC) posted KRW 7.5 trillion in consolidated revenue and KRW 0.7 trillion in operating profit for the second quarter.

For the small and medium display business, SDC reported an improvement in earnings based on solid demand for high-end mobile OLED products, while its large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In H2 2026, SDC plans to focus on addressing premium smartphone demand with low-power products and diversified form factors. It will also pursue revenue growth through timely mass production of the 8.6G IT OLED line, as it seeks to expand supply of differentiated products to the tablet, gaming, and automotive markets. The large display business will focus on driving sales growth with an expanded gaming monitor customer base and strengthened product lineup.

MX to Expand Flagship-Led Sales with Competitiveness of New Products

The MX and Networks Businesses posted KRW 33.2 trillion in consolidated revenue and reported an operating loss of KRW 0.7 trillion for the second quarter. While revenue grew year-on-year (YoY) on solid sales of the Galaxy S26 series and strong Galaxy A series momentum, earnings declined due to elevated component cost pressures across the industry.

In H2 2026, the MX Business plans to strengthen AI leadership through personalized and intuitive experiences and drive overall market share growth based on flagship-first expansion centered on the new Galaxy Z8 and S26 series. The Business will also seek to enhance its premium mix across the Galaxy ecosystem and deliver AI-driven experiences in new form factors with the launch of its Intelligent Eyewear. Additionally, it will pursue efficiency initiatives to mitigate the impact of rising costs.

In Q2 2026, the Networks Business reported an improvement in earnings QoQ and YoY, supported by overseas sales expansion. In H2 2026, the Business aims to secure profitability through new orders and structural cost discipline amid telco investment headwinds.

CE Business and Harman to Further Differentiate Product Offerings Through Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.5 trillion in consolidated revenue, and recorded a slight operating loss for the second quarter.

The VD Business saw revenue and earnings increase YoY as a result of high demand from major sporting events. However, earnings declined QoQ due to increased costs.

In H2 2026, the VD Business will lead the AI TV market with differentiated customer experiences based on Vision AI while capturing seasonal demand through strengthened channel partnerships. The Business will also enhance TV market leadership and profitability by growing its service business through the diversification of its Samsung TV Plus content and expansion of its advertising business.

Meanwhile, the DA Business experienced revenue growth from increased air conditioner demand, despite cost pressures weighing on earnings. In H2 2026, the Business aims to strengthen market leadership through the expansion of AI-based product sales while pursuing profitability-driven channel diversification and enhanced product competitiveness.

Harman posted improved earnings on expanded automotive segment sales, as well as strong audio sales led by portable products. In H2 2026, it will seek to address demand in high-growth automotive segments, including the central compute unit. It will also expand audio sales based on an enhanced lineup and brand awareness, while maintaining stable growth momentum through revenue expansion across the automotive and audio businesses.