“Expressive Design is our way of putting people at the center, celebrating their identity, emotions and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.

Two Best of the Best Award Winners Recognized for Design Innovation

The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal plate to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.

The result is a new category of premium art frame design that makes the OLED screen appear as if it is floating in front of the metallic silver frame, confidently highlighting the presence of metal and producing a striking visual effect. The vivid contrast enhances the sense of immersion, while the minimalist silver metal frame seamlessly integrates into interior spaces to resemble a refined piece of wall art.

Meanwhile, the Bespoke AI Laundry appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.

Additionally, Smart Screen — the large 7-inch LCD screen — enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings, the interface allows users to easily manage connected smart devices while offering AI-powered, personalized lifestyle solutions for greater everyday convenience.

All 16 Entries Recognized as Winners

Beyond its top honors, Samsung achieved the remarkable feat of having all 16 products it submitted selected as winners. The recognized lineup includes:

• Music Studio 5: A wireless speaker that plays soundwave visuals that shift in shape and intensity.
• The Movingstyle: A portable touchscreen display featuring Dolby Atmos, HDR10+, a built-in battery and rolling stand.
• Bespoke AI Refrigerator Family Hub: A refrigerator with a built-in, SmartThings-connected LCD screen that allows users to check recipes, weather and more.
• Bespoke AI Jet Bot: A robot vacuum with AI Object Recognition and All-in-One Clean Station Steam+.
• Bespoke AirDresser: A fabric care machine that features Dual Air Wash and Dual Jet Steam to smooth out wrinkles and remove odors.
• Bespoke AI Ice Water Purifier: A water purifier that delivers exceptionally pure water and dispenses ice cubes.
• Bespoke AI WindFree Pro Air Conditioner: An air conditioner capable of providing tailored wind modes thanks to a three-blade system.
• Jet Fit: A cordless stick vacuum with a new slim design, delivering up to 180W suction power.
• Bespoke AI WindFree Combo Gallery Pro Air Conditioner: A standing type of an air conditioner that utilizes AI to analyze room conditions and usage patterns for optimal cooling.
• Galaxy Z Fold7: Samsung’s thinnest and lightest Fold series yet, featuring powerful Galaxy AI, a 200MP wide-angle camera and an immersive screen for multitasking and editing.
• Galaxy XR: An eXtended reality headset with multimodal AI at its core, that unleash limitless possibilities for the future of discovery, play and work.
• 5G Street Radio Solution: Designed for easy deployment in dense urban areas to offer high-capacity 5G.
• Spatial Signage: A glasses-free 3D commercial display that delivers more immersive visual experiences.
• Portable SSD T7 Resurrected: A premium SSD featuring a housing made entirely from recycled aluminum.

The Company posted KRW 133.9 trillion in consolidated revenue, an all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 43%. Operating profit was also an all-time high, increasing to KRW 57.2 trillion.

The Device Solutions (DS) Division posted a QoQ sales increase of 86%, with the Memory Business setting an all-time high for quarterly revenue and operating profit as a result of technological leadership in the memory market, as well as higher average selling price (ASP).

The Device eXperience (DX) Division posted a QoQ sales increase of 19%, supported by the launch of new flagship smartphones. Despite higher cost pressures, the Division expanded the sales of high-value-added products across businesses to preserve profitability

Semiconductors To Drive Structured Growth on AI-Related Demand

The DS Division posted KRW 81.7 trillion in consolidated revenue and KRW 53.7 trillion in operating profit for the first quarter.

The Memory Business surpassed its quarterly sales record by addressing high-value-added AI demand despite limited supply availability, with industry-wide memory price increases also a contributing factor.

Additionally, the Business led the memory market by utilizing its differentiated technology leadership. This included initiating the industry’s first mass product sales of HBM4 and SOCAMM2 for NVIDIA’s Vera Rubin platform, as well as the timely development of PCIe Gen6 SSDs.

In Q2 2026, the Memory Business anticipates demand to remain strong amid AI infrastructure expansion and is scheduled to deliver its first HBM4E samples to solidify technical leadership. The Business also aims to proactively capitalize on early demand for new GPUs and CPUs to be launched in the second half of 2026 and plans to continue its AI product-centric sales strategy for both DRAM and NAND.

In H2 2026, the Company expects server memory demand to remain strong as hyperscalers accommodate enterprises’ increasing adoption of AI and LLM services. Additionally, agentic AI is expected to accelerate growth in demand.

The Memory Business also seeks to spearhead the AI memory market based on technology competitiveness by continuing to expand its share of high-value-added AI products like DDR5, SOCAMM2 and others. At the same time, the Business plans to lead the initial PCIe Gen6 eSSD market with high-performance products focused on KV cache storage demand.

Earnings at the System LSI Business improved on the back of expanded SoC sales.

In Q2 2026, the System LSI Business aims to increase sales of SoCs and sensors for volume-tier smartphones.

In H2 2026, the Business plans to secure flagship SoC design wins and expand its 200MP sensor customer base and product lineup.

Earnings for the Foundry Business declined as a result of off-peak seasonality. However, it continued to maintain design wins focused on HPCs and established a foundation in the silicon photonics business.

In Q2 2026, the Business plans to reach full utilization of advanced-node production lines while targeting earnings improvement on increased HBM4 base-die supply. Development of the 1.4nm node remains on track, with the Business also pursuing the expansion of large-scale 2nm customers.

Looking ahead to H2 2026, the Foundry Business plans to start ramping up production of the second-generation 2nm process for mobile products, as well as the mass production of 4nm memory products and LPUs for AI and HPC customers. Furthermore, it aims to diversify its portfolio to include not just AI and HPC, but also the automotive and aerospace industries.

SDC To Build on Strengths in Differentiated Technologies and Premium Products

Samsung Display Corporation (SDC) posted KRW 6.7 trillion in consolidated revenue and KRW 0.4 trillion in operating profit for the first quarter.

For the small and medium display business, SDC reported a decline in earnings due to seasonal effects and the impact of higher memory prices, while its large display business maintained stable sales on robust demand for OLED gaming monitors.

In Q2 2026, SDC’s small and medium display business will focus on sales in the relatively resilient high-end segment despite overall weak market demand, and its large display business aims to capture demand supported by new product launches and the impact of global sporting events.

In H2 2026, SDC expects continued market uncertainty and low visibility in small and medium displays, and it will pursue higher revenues via premium products with differentiated technology as well as 8.6G IT OLED mass production. In large displays, it intends to solidify its position in the premium TV market while expanding its customer base in monitors.

MX To Secure Revenue Expansion With Diverse Product Mix

The MX and Networks Businesses posted KRW 38.1 trillion in consolidated revenue and KRW 2.8 trillion in operating profit for the first quarter.

The MX Business saw sales and profit increase as a result of its premium product mix, securing single-digit profitability via proactive cost optimization.

In Q2 2026, amid diminishing launch effects, QoQ revenue is expected to decline. However, the MX Business will drive year-on-year (YoY) revenue growth via flagship sales and new A-series devices.

In H2 2026, the MX Business plans to pursue comprehensive growth by solidifying flagship-led sales and upselling initiatives while staying ahead of evolving customer needs by strengthening the product development of foldables. It will also pursue efficiency initiatives to mitigate the impact of rising cost pressures on profitability.

In Q1 2026, the Networks Business experienced a decline in earnings QoQ and YoY as it faced investment headwinds in the telecommunications industry. In Q2 2026, it intends to improve earnings via overseas sales expansion. Looking to H2 2026, the Business plans to capitalize on leadership in vRAN, ORAN and AI-RAN to capture new markets while securing profitability through structural cost discipline.

CE Business and Harman To Further Advance Product Lineups and AI Functionality

The Visual Display (VD) and Digital Appliances (DA) Businesses posted KRW 14.3 trillion in consolidated revenue and KRW 0.2 trillion in operating profit in the first quarter.

The VD Business saw improved profitability through solid sales of premium and big-size TVs as well as resource optimization.

In Q2 2026, the VD Business will target increased revenue by capturing sporting-event-driven demand with a strengthened product lineup. In H2 2026, it intends to solidify TV sales leadership via AI features while accelerating service and OS business expansion.

Meanwhile, the DA Business experienced a limited improvement to earnings in Q1 2026 amid cost pressures and tariffs. In Q2 2026, it will drive revenue growth through a new premium lineup and a recovery in demand for air conditioners. In H2 2026, the Business aims to implement cost efficiency initiatives while driving premium sales.

Harman posted an earnings decline in Q1 2026 due to increased expenses amid memory constraints and audio seasonality. In Q2 2026, it expects earnings to grow on increased auto supply, and in H2 2026, it will seek to maintain profitable momentum through increased automotive supply and premium audio sales.

• Consolidated Sales: Approximately 133 trillion Korean won
• Consolidated Operating Profit: Approximately 57.2 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 132 trillion to 134 trillion Korean won
• Operating Profit: 57.1 trillion to 57.3 trillion Korean won

※  2025 4Q and 2025 1Q consolidated figures based on K-IFRS are as follows

In the quarter ended December 31, 2025, the Company posted its highest-ever quarterly consolidated revenue at KRW 93.8 trillion, representing a quarter-on-quarter (QoQ) increase of 9%. Operating profit was also an all-time high, at KRW 20.1 trillion. For the full year, the Company reported KRW 333.6 trillion in annual revenue and KRW 43.6 trillion in operating profit.

The Device Solutions (DS) Division posted a QoQ sales increase of 33%, with the Memory Business setting an all-time high for quarterly revenue and operating profit, driven by expanded sales of HBM and other high-value-added products, as well as the overall market price surge.

The Device eXperience (DX) Division experienced a sequential decline in revenue of 8% due to reduced launch effects from new smartphone models, as well as intense market competition.

R&D investments totaled KRW 10.9 trillion, representing a QoQ increase of KRW 2 trillion and setting a full-year record of KRW 37.7 trillion.

Looking ahead to Q1 2026, the DS Division expects AI and server demand to continue increasing, leading to more opportunities for structural growth. In response, the Division will continue to focus on profitability via a strong emphasis on high-performance products.

In 2026 as a whole, the DS Division aims to lead the AI era with product competitiveness amid a rapidly growing demand environment, particularly by expanding the sales of AI-related offerings in both DRAM and NAND.

In 2026, the DX Division plans on expanding AI-driven product offerings and integrating AI technologies across the full device, feature and service ecosystem. The Division will maintain a focus on profitable growth by ensuring component supply stability, implementing efficiency initiatives and bringing the best AI experiences to customers as a leader in the AI era.

Semiconductors To Continue Increasing Revenue 

The DS Division achieved a quarterly consolidated revenue of KRW 44.0 trillion and an operating profit of KRW 16.4 trillion for the fourth quarter of 2025.

In Q4 2025, despite limited supply availability, the Memory Business achieved record highs in quarterly revenue and operating profit by addressing strong conventional DRAM demand while expanding HBM sales amid an overall increase in prices. The Business focused on improving profitability via higher sales of high-value-added products such as HBM, server DDR5 and enterprise SSDs.

In Q1 2026, the ongoing AI boom is expected to continue driving favorable market conditions across the industry, and the Memory Business plans to keep prioritizing high-value-added products for AI applications. The Memory Business is on track to begin delivering HBM4 products this quarter — including those with industry-leading 11.7Gbps performance — with the aim of reestablishing a leadership position in the high-end HBM market.

In 2026, the Memory Business will continue to maintain close partnerships with customers based on product competitiveness and aims to address customer demand through the timely shipment of competitive HBM4 and the expansion of sales of AI-related products such as DDR5, SOCAMM2 and GDDR7. It also plans to proactively address AI-related NAND demand with a focus on scaling up sales of high-performance TLC products for Key Value SSD demand for inference.

Earnings for the System LSI Business declined in Q4 2025, due to seasonal demand softness and adjustments to key customer product schedules. However, image sensor revenue grew on the back of new 200MP and 50MP big-pixel products.

In Q1 2026, earnings are expected to recover with new product launches, while image sensor leadership will be reinforced by an expanded 200MP lineup.

In 2026, the System LSI Business will focus on earnings improvement by expanding sales based on differentiated system-on-a-chip (SoC) performance and stabilized yields. In image sensors, the Business will continue to strengthen its competitiveness in fine-pixel technology and sustain its leadership through Nanoprism technology, which enhances light sensitivity.

In Q4 2025, the overall revenue for the Foundry Business increased on strong demand from customers in major markets, while earnings improvement was limited as a result of provisional costs. The Business also commenced mass production of first-generation 2nm products and began shipments of 4nm HBM base-die products.

Looking ahead to Q1 2026, revenue is expected to decline sequentially due to seasonal weakness. Orders are projected to expand, however, largely due to orders from HPC and mobile customers.

As for 2026, the Foundry Business is targeting double-digit revenue growth and improvement in profitability, driven by advanced nodes. It plans to ramp up production of second-generation 2nm products and prepare for the production of performance- and power-optimized 4nm processes. Additionally, it aims to strengthen competitiveness by providing optimized solutions through the integration of logic, memory and advanced packaging technologies.

SDC To Maintain Market Leadership Through Differentiated Technologies

SDC posted KRW 9.5 trillion in consolidated revenue and KRW 2.0 trillion in operating profit for the fourth quarter.

For small and medium displays, SDC achieved solid performance driven by supply stability and increased smartphone demand from major customers, with the expansion of sales in the IT and automotive segments also contributing to earnings growth. The large display business recorded revenue growth by responding to market demand during the year-end peak season.

In Q1 2026, SDC anticipates soft smartphone demand and will accordingly seek to expand sales through the timely development and supply of displays for new major flagship smartphones. For large displays, it aims to proactively respond to the launch of new QD-OLED products and expand sales.

In 2026, SDC will advance its leadership in the smartphone market based on differentiated technologies. It will continue its premium market leadership in TVs by focusing on new high-brightness products, and for monitors, it plans to drive sales expansion based on differentiated performance advantages.

MX To Accelerate Momentum by Advancing AI Leadership

The Mobile eXperience (MX) and Networks Businesses posted KRW 29.3 trillion in consolidated revenue and KRW 1.9 trillion in operating profit for the fourth quarter.

The MX Business achieved double-digit annual profit in 2025 through flagship growth and stable sales of tablets and wearables, although smartphone sales declined in Q4 as new model launch effects normalized.

In Q1 2026, the Business plans to further strengthen its AI smartphone leadership by delivering Agentic AI experiences with the launch of the Galaxy S26 series. It also aims to ensure sustained profitability driven by flagship sales expansion and resource optimization, in addition to addressing global competitive uncertainties by strengthening supply stability.

In 2026, the MX Business intends to consolidate its mobile AI leadership by leveraging next-generation AI experiences as well as innovation in slimmer and lighter form factors. Additionally, it will pursue comprehensive growth across all segments via AI-driven product sales and new market expansion, while upholding a steadfast commitment to profitability through process optimization amid persistent cost pressures.

In Q4 2025, the Networks Business reported improvement to both QoQ and YoY earnings, supported by sales growth in North America. In Q1 2026, the Business aims to drive revenue growth through new orders amid investment headwinds in the telecommunications industry. Throughout the year, the Business will leverage its leadership in vRAN and ORAN to penetrate new markets while securing profitability through cost optimization.

CE Business and Harman Pursue Growth Through Differentiated Customer Experiences

The VD and DA Businesses posted KRW 14.8 trillion in consolidated revenue and KRW 0.6 trillion in operating loss in the fourth quarter.

In Q4 2025, the VD Business saw expanded revenue through robust sales of premium Neo QLED and OLED products as well as an effective response to peak seasonal demand. As intense market competition persisted, however, profitability remained under pressure.

In Q1 2026, the Business will focus on revenue growth and profitability improvement based on reinforced new product lineups such as Micro RGB TVs, as well as high-value-added products like Super Big TVs, QLEDs and OLEDs.

In 2026, the VD Business aims to drive revenue growth by targeting replacement demand driven by global sports events. It will also utilize differentiated AI-based customer experiences to enhance sales leadership.

Earnings for the DA Business declined in Q4 2025 as a result of low seasonal demand for air conditioners and shifting global trade conditions.

In Q1 2026, the Business anticipates an improvement in earnings driven by the expansion of AI product sales and a seasonal recovery in air conditioner demand.

In 2026, the DA Business will seek to accelerate the sales of AI products and expand growth pillars in business-to-business, direct-to-consumer and subscription-based areas. Additionally, along with cost-efficiency initiatives, it will drive HVAC growth through its synergies with FläktGroup — arising from Samsung Electronics’ recent acquisition of the leading European HVAC company.

Harman posted KRW 4.6 trillion in consolidated revenue and KRW 0.3 trillion in operating profit in the fourth quarter.

In Q4 2025, Harman achieved revenue growth by expanding automotive product supply to European OEMs and releasing new portable and true wireless sound (TWS) models, successfully addressing peak season demand and strengthening its brand portfolio.

In Q1 2026, the company aims to expand automotive sales, particularly the sales of digital cockpit and car audio products. It also plans on maintaining revenue growth in its consumer audio offerings.

In 2026, Harman will seek to strengthen its high-growth businesses in automotive and expand orders by acquiring advanced driver assistance system (ADAS) capabilities. In audio, it will strive to expand sales of premium products based on a reinforced brand portfolio.

•  Consolidated Sales: Approximately 93 trillion Korean won
•  Consolidated Operating Profit: Approximately 20 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 92 trillion to 94 trillion Korean won
• Operating Profit: 19.9 trillion to 20.1 trillion Korean won

※  2025 3Q and 2024 4Q consolidated figures based on K-IFRS are as follows

We have said farewell to 2025 and as we look ahead and welcome a new year, I am immensely proud of what our teams across Southeast Asia and Oceania (SEAO) have achieved together so far. To Samsung, the SEAO region is more than a collection of markets; it is a strategic hub of innovation, defined by dynamic growth, cultural diversity, and rapid digital adoption. While commercial targets continued to be important last year, we were also focused on anchoring Samsung as a genuine, long-term partner in SEAO’s development.

To strengthen the fundamentals that we established in 2025, I would like to share three core strategic pillars that will continue to anchor our growth path in 2026: delivering breakthrough innovations, empowering the next generation, and driving transformation for our customers; all underpinned by our commitment to become a truly AI-driven company.

Delivering Breakthrough Innovation Through an AI-Driven Future

At Samsung, we believe AI has fundamentally changed how we operate, innovate, and serve our customers. We have embraced a bold vision to be an AI-driven company and are already weaving AI meaningfully into our R&D product development, operations and user experience.

We first introduced Galaxy AI to the world back in 2024 and we reinforced our AI leadership in 2025 as we delivered an even broader vision of living with AI. In addition to democratization, we are driving a new era of multi-modal intelligence. This means ensuring that our hardware and software evolve together, creating devices that do not just process commands, but function as intuitive companions.

At CES 2026, we announced our efforts to create a more unified and personal experience across mobile, visual display, home appliances, and services with our “Companion to AI Living” Vision.

What excited audiences at CES 2026 was how Samsung’s displays, such as the 130-inch Micro RGB, are merging hardware excellence and visual intelligence to create a true entertainment companion for your homes. For instance, Samsung’s Vision AI Companion (VAC) uses AI technology to recommend what to watch and even what music to listen to.

Lastly, we introduced our long-term vision for intelligent care driven by Samsung’s integrated device ecosystem. I am truly excited about how we can redefine care from a reactive need to proactive opportunity. We will strive to promote healthier lives by delivering helpful features across AI, phones, appliances, wearables and other connected devices.

Empowering the Next Generation

What also continues to excite me is that the next generation in SEAO will not just be users of technology; they will be creators, innovators, and entrepreneurs who shape how these applications of AI serve their communities.

I believe that technology should serve as a bridge that enables everyone, regardless of background, to connect, create, and thrive. To fully unlock this potential, we have directed our corporate social responsibility (CSR) efforts towards cultivating and investing in our youth, nurturing the next generation of talent.

Our flagship Solve for Tomorrow (SFT) program empowers young people to drive meaningful change through technology and innovation. In 2025, participation grew by 40% from 2024, with a total of more than 16,900 youth across the region developing solutions to address challenges in their communities. This growth highlights young people’s readiness to apply technology in practical and meaningful ways when given the tools and opportunities.

Last year, the Samsung Innovation Campus (SIC) actively bridged the regional skills gap by providing advanced information and communications technology (ICT), coding, and AI education across multiple SEAO markets. This approach mirrors our internal capability-building methodology: just as we train our employees through a structured GenAI curriculum, SIC provides youth with a similar roadmap for progression, enabling them to build foundational AI capabilities and progress to working with more complex applications.

These initiatives are more than CSR programs, but strategic investments we are making to contribute and build up the talent pipeline for our region’s AI-driven digital economy.

2026 is set to be a year where we build on this strong momentum with our CSR programs, as we aim to do even more with governments, corporations, schools, NGOs and community partners.

Driving Ecosystem Transformation

Finally, the foundation of a hyper-connected world fueled by AI agents must be trust. At Samsung, security and privacy are at the heart of our strategy. This principle is increasingly critical as we enter an era of Agentic AI, where intelligent systems do not just respond to commands but anticipate needs and act autonomously on users’ behalf. The power of our “One Samsung” ecosystem ensures that intelligence extends seamlessly from mobile to the entire connected home via SmartThings, protected by Samsung Knox.

We also uphold this standard of trust at the enterprise level. Last year, Samsung Business Experience Studios (BES) were launched in markets including Indonesia, Thailand, and Singapore. These spaces are designed to help organizations envision how they can adopt innovative Samsung solutions to meet their specific industry challenges. With additional studios set to roll out across Southeast Asia and Oceania, we look forward to more opportunities for collaboration as we partner with enterprises to implement smart and secure solutions for their businesses.

Shaping Our Future Together

My first year leading SEAO has been characterized by our efforts to innovate, empower youth, and transform ecosystems across industries, all anchored in our evolution as an AI leader.

While we are encouraged by what we have achieved so far, our work here is far from over. I invite all our partners, consumers, and regional leaders to continue this journey with us in 2026 and beyond. As we pursue our ambition to establish Samsung as the undisputed leader in AI, we will strive to ensure that AI serves everyone throughout everyday life.

Together, let us shape a future where technology does not just connect devices, but connects people, communities, and possibilities across our vibrant region.

President Roh will continue to oversee the Company’s mobile business as Head of Mobile eXperience (MX) Business, while Vice Chairman Jun will remain as Head of Memory Business.

To strengthen Samsung’s technology leadership, the Company named Janghyun Yoon as President, Chief Technology Officer of DX Division and Head of Samsung Research, and Hongkun Park as Head of Samsung Advanced Institute of Technology (SAIT).

President Yoon was previously the CEO of Samsung Venture Investment. Prior to Samsung Venture Investment, he was responsible for software platforms as well as IoT and Tizen development at the MX Business.

Park is currently the Mark Hyman Jr. Professor of Chemistry and Professor of Physics at Harvard University, and a renowned researcher in the fields of nanoscience, quantum science and engineering.

Samsung Electronics Co., Ltd., a global leader in technology, today announced that its latest lineup of products and services has been recognized by the Consumer Technology Association (CTA)® with multiple CES® 2026 Innovation Awards. This recognition highlights Samsung’s continued commitment to redefining the possibilities of consumer technology and delivering experiences that combine performance, design and intelligence.

The CES Innovation Awards program celebrates excellence in design and engineering across a broad spectrum of consumer technology categories. For Samsung, the honors reinforce the company’s vision of creating a seamlessly connected ecosystem that enhances convenience, creativity and accessibility. The awards also spotlight Samsung’s efforts in AI integration, immersive displays, smart home solutions and advanced semiconductor technologies that power next-generation devices.

In particular, the Samsung Visual Display Business earned a number of innovation awards with two Best of Innovation winners. This includes honors for Samsung TV and commercial screens, as well as audio and memory products and monitors. In addition, the Digital Appliances Business was also honored with awards, including the refrigerator’s AI Vision Inside and Auto Open Door features along with its latest home-focused innovations that elevate the user experience through enhanced convenience and functionality.

From pioneering innovations in XR form factors to advancing intelligent AI solutions for everyday life, these awards underscore Samsung’s role in shaping the future of technology and delivering experiences that are more connected, personalized and seamlessly integrated than ever before. A full list of Samsung’s award-winning products will be shared on Jan. 4, 2026.

CES® 2026, the premier global stage for breakthrough technology and design, will take place Jan. 6–9 in Las Vegas, Nevada, offering attendees a first look at the next generation of Samsung innovations.

Highlighted CES 2026 Best of Innovation Award Winner

Cybersecurity: S3SSE2A

Samsung’s S3SSE2A is the industry’s first embedded security chip to feature hardware-based Post-Quantum Cryptography (PQC) – providing powerful protection against future quantum computing threats. As quantum computers grow in capability, they could break traditional encryption, putting sensitive personal and enterprise data at risk. S3SSE2A is designed to prevent that by securely processing and storing data directly on the chip using advanced cryptographic algorithms compliant with the U.S. National Institute of Standards and Technology (NIST) standards. This hardware-level protection goes beyond software-only solutions, delivering long-term security and system integrity. It also supports secure device authentication and encrypted communication—ideal for mobile, IoT, and connected devices where security is essential. Certified to CC EAL6+, the highest level of security assurance in the industry, S3SSE2A withstands both physical and digital attacks. By embedding quantum-resilient encryption within the silicon itself, Samsung enables designers to build smarter, safer systems ready for the next era of connected intelligence.

S3SSE2A is also an Honoree in the Embedded Technologies category.

Highlighted CES 2026 Innovation Award Honorees

XR & Spatial Computing Category: Galaxy XR

Galaxy XR[1] is Samsung’s eXtended reality headset, and the first device built on Android XR — a new platform developed together by Samsung, Google, and Qualcomm. This open, scalable platform with multimodal AI at its core enables Galaxy XR to unleash limitless possibilities for the future of discovery, play, and work. By blending the physical world with the virtual world, Galaxy XR provides unparalleled, immersive experiences in an infinite space, while creating a dynamic spatial canvas where users’ sight, gestures, and voice combine to interact with the outside world. Galaxy XR embodies a vision for the future, where the synergy of AI and XR transform the possibilities of personal computing and expand mobile AI into a new frontier of immersive and meaningful possibilities.

Mobile Devices, Accessories & Apps Category: Galaxy Z Fold7

Galaxy Z Fold7 is Samsung’s thinnest, lightest and most durable foldable yet – packed with a 200MP wide-angle camera, immersive screen for multitasking and editing, powerful Galaxy AI[2]. In its most innovative form-factor yet, Galaxy Z Fold7 is meticulously designed to be thin, light and durable, allowing users to move with confidence. This is made possible by its advanced Armor Aluminum frame, IP48 water resistance, an enhanced Armor FlexHinge, and Corning® Gorilla® Glass Ceramic 2 with Corning® Gorilla® Glass Victus® 2 on the front and back screens. With expansive screens inside and out, Galaxy Z Fold7 delivers the ultra-experience, unfolded.

Fashion Tech Category: Galaxy Watch8

The Galaxy Watch8 series offers two models including Galaxy Watch8 Classic, with its signature rotating bezel, and Galaxy Watch8, the thinnest Galaxy Watch to date. Coupled with the all-new cushion shape, the Galaxy Watch8 series has a distinctive edge with sleek lines that protects the display without getting in the way of your routine. Crafted to maximize your days and your wellbeing with new features like Running Coach[3], Bedtime Guidance[4], Antioxidant Index[5], and Vascular Load, Watch8’s series revamped design and Dynamic Lug system fit on your wrist comfortably for precise sensor contact and accurate health tracking.

Computer Hardware & Components: PM9E1 M.2 22×42

PM9E1 M.2 22×42 is the world’s first PCIe Gen5 SSD in an ultra-compact 22mm x 42mm M.2 form factor for AI PCs, delivering breakthrough performance and spatial efficiency. Designed for premium gaming, next-gen on-device AI, and high-end computing, PM9E1 offers industry-leading sequential read/write speeds of up to 14.8GB/s and 13.4GB/s. With capacities up to 4TB—unprecedented in this size class—it’s engineered for space-constrained compute systems without compromising performance. PM9E1 M.2 22×42 is powered by Samsung’s in-house “Presto” controller and cutting-edge V8 TLC V-NAND, ensuring exceptional power efficiency, responsiveness, and durability. Its robust architecture supports secure data operations with SPDM (Security Protocol and Data Model) v1.2 for device-level authentication and firmware integrity. Whether accelerating AI workloads or streaming ultra-high-resolution content, PM9E1 defines the future of fast, secure, and compact storage.

Vehicle Tech & Advanced Mobility: Detachable AutoSSD

Samsung’s Detachable AutoSSD is the industry’s fastest auto-grade storage technology for mass production target, purpose-built for demanding in-vehicle environments. Unlike embedded storage, it features a modular E1.A form factor that separates the controller and NAND, improving heat dissipation, extending product life, and simplifying upgrades or replacement. Engineered for real-world conditions, Samsung’s Detachable AutoSSD includes an automotive-grade connector and adapter built to withstand constant shock, vibration, and temperature variation. It is powered by Samsung’s 8th-generation V-NAND and a PCIe Gen4 NVMe controller built on a 5nm process, delivering fast, efficient performance. Samsung’s Detachable AutoSSD enables reliable, high-capacity storage for the connected and autonomous vehicles of tomorrow.

Mobile Devices, Accessories & Apps: LPDDR6

As AI, edge computing, and mobile platforms continue to evolve, the demand for faster, more efficient, and secure memory is reaching new heights. LPDDR6 is a next-generation memory solution engineered to meet these demands. Built on an advanced 12nm process, LPDDR6 supports blazing-fast data rates of up to 10.7Gbps and features an expanded I/O count to maximize bandwidth—ideal for data-intensive mobile applications, edge computing, and AI workloads. A dynamic power management system intelligently tunes power consumption by workload, delivering approximately 21% better energy efficiency than its predecessor. LPDDR6 also introduces enhanced security mechanisms to safeguard data integrity, expanding its role beyond mobile into industrial and mission-critical AI environments. With its scalable, cross-platform architecture and eco-conscious design, LPDDR6 strikes a powerful balance between performance, energy savings, and reliability—making it an essential memory solution for the intelligent systems of tomorrow.

Imaging: ISOCELL HP5

ISOCELL HP5 is the smallest 200 mega-pixel image sensor for mobile devices. The sensor is only half the size of a penny and packs 200 million of the industry’s tiniest 0.5㎛ sized pixels, each just 1/100th the width of a strand of human hair. Leveraging Samsung’s cutting-edge proprietary pixel technology, the ISOCELL HP5 achieves superb light absorption and signal conversion, overcoming challenges once thought impossible at this scale. The 0.5㎛ sized pixel allows the 200MP sensor to fit in 1/1.56” optical format, a format typically used for 50MP sensors. This allows smartphone manufacturers to upgrade their devices to 200MP with ease. The ISOCELL HP5 not only delivers exceptional image detail but also can take vivid 8K video at 30fps resolution to fully capture the moment that matters the most for the end-users.

Sustainability & Energy: T7 Resurrected

T7 Resurrected Portable Solid State Drive (PSSD) features a unique body case design crafted from 100% recycled aluminum certified by TÜV Rheinland.[6] By eliminating the coloring process, the product showcases the natural luster of aluminum while minimizing chemical use and streamlining its manufacturing process. The body case, fabricated from aluminum discarded generated during the production of mobile devices, encourages the cross-division circulation of resources. Also, the packaging design utilizes 100% recycled paper and ASA-certified soy ink**[7].

The T7 Resurrected delivers maximum sequential read speeds of up to 1,050 MB/s and write speeds of up to 1,000 MB/s on USB 3.2 Gen 2 standard. This allows users to experience rapid data transfers even with large files and efficiently manage data-intensive workloads. Users can install the T7 Resurrected on a wide range of devices and operating systems for seamless use across platforms. The new PSSD is scheduled to launch later this month.

For more information, please visit: https://news.samsung.com/my/

[1] You must be 13 or over to wear Galaxy XR. Battery pack connection is required to use the device. Users should not wear the device in moving vehicles or during activities that require focus – including cycling, driving, or physical exercise. Doing so may cause distraction and increase the risk of discomfort or injury.

[2] Galaxy AI features by Samsung are free through 2025 and require Samsung account login.

[3] Available for outdoor running only; requires at least 12 minutes of running with GPS on and initial setup. Galaxy AI features track data and require compatible Samsung Galaxy phone, Samsung Health app and Samsung account.

[4] Bedtime Guidance: Must wear watch for 3 consecutive nights and set optimal wake-up time in the Samsung Health app.

[5] Not intended for medical use.

[6] Using 35 tons (35,000 kg) of recycled aluminum, approximately 800,000 units may be produced, with around 44 g of recycled aluminum used per unit.

[7] Packaging is made from 100% recycled paper (FSC certified) and printed with ASA Soy Ink.

The Company posted KRW 86.1 trillion in consolidated revenue, an increase of 15.4% compared to the previous quarter. Operating profit increased to KRW 12.2 trillion.

The Device Solutions (DS) Division reported a 19% increase in sales quarter-on-quarter (QoQ), with the Memory Business setting an all-time high for quarterly sales, driven by strong growth of HBM3E and server SSDs.  Meanwhile, the Device eXperience (DX) Division posted a revenue increase of 11% QoQ due to the successful launch of new foldable phones and solid flagship sales.

Looking ahead to Q4, the rapid growth of the AI industry is expected to open up new market opportunities for both the DS and DX Divisions. The DS Division plans to focus on enhancing its performance by increasing sales of high-value-added memory products tailored to AI. The semiconductor market is expected to remain strong, driven by ongoing AI investment momentum.

Meanwhile, the DX Division will strengthen its efforts to launch AI products equipped with the most innovative technologies through open collaborations with leading global partners in respective business segments.

Semiconductors Achieve High Profits, To Continue Meeting Server Demand

The DS Division posted KRW 33.1 trillion in consolidated revenue and KRW 7.0 trillion in operating profit for the third quarter.

In Q3 2025, the Memory Business achieved record-high quarterly revenue by expanding HBM3E sales while proactively addressing strong demand across all applications. HBM3E is currently in mass production and being sold to all related customers, while HBM4 samples are simultaneously being shipped to key clients. A favorable price environment and notably reduced one-off costs such as inventory value adjustments contributed to higher profits.

In Q4 2025, the Business will actively respond to demand from AI and conventional servers with HBM3E, high-density eSSDs and other leading-edge memory offerings. Additionally, it will continue to expand sales of industry-leading, high-value-added server memory products, such as 128GB and higher DDR5, as well as 24Gb GDDR7.

Going forward in 2026, the Memory Business will focus on the mass production of HBM4 products with differentiated performance, while simultaneously aiming to scale out the HBM sales base. In particular, demand for HBM4 is also projected to increase, and the Company plans to proactively respond with capacity expansion in 1c. It will also concentrate on expanding sales of other high-value-added products, such as DDR5, LPDDR5x and high-density QLC SSDs to meet demand for AI applications.

Earnings for the System LSI Business stalled due to seasonality and customer inventory adjustments, despite a stable supply of premium systems-on-chip (SoCs).

In Q4 2025, the Business will aim to expand sales of premium SoCs and image sensors amid continued weak demand from major customers.

In 2026, the System LSI Business plans to strengthen the competitiveness of the Exynos processor for key flagship models and leverage differentiated image sensor technologies to broaden market presence.

The Foundry Business posted a significant improvement in earnings in Q3 2025, stemming from a reduction in one-off costs and better fab utilization. The Business also achieved record-high customer orders, mainly on advanced nodes.

In Q4 2025, the Business will aim for continued earnings improvement by ramping up mass production of 2nm Gate-All-Around (GAA) products, increasing fab utilization, and optimizing costs.

In 2026, the Foundry Business will focus on providing a stable supply of new 2nm GAA products and the HBM4 base-die, and beginning operations at the Company’s fab in Taylor, Texas in a timely manner.

SDC Improves Performance on Demand for Flagship Smartphones, Will Increase Large Display Sales 

Samsung Display Corporation (SDC) posted KRW 8.1 trillion in consolidated revenue and KRW 1.2 trillion in operating profit for the third quarter.

For small and medium displays, performance improved as a result of robust demand for flagship smartphones and a proactive response to new product demand from key customers. As for large displays, unit sales increased on the back of expanding demand for gaming monitors.

In Q4 2025, demand for new smartphones is expected to continue, and sales of non-smartphone display products are projected to increase, as well. SDC also aims to increase sales of large displays with the full-scale launch of products adopting the new QD-OLED monitor lineup.

In 2026, SDC will widen the smartphone technology gap by leveraging differentiated technologies tailored for AI devices and enhanced foldable product excellence, while the new 8.6G IT line will accelerate OLED expansion with competitive products.

SDC will maintain premium TV panel leadership based on superior performance and will continuously strengthen its monitor market position by expanding its lineup and diversifying its customer base.

MX Boosts Earnings on Stong Galazy Z Fold7 Launch, To Drive Sales of AI Smartphones Through Seasonal Promotions 

The Mobile eXperience (MX) and Networks Businesses posted KRW 34.1 trillion in consolidated revenue and KRW 3.6 trillion in operating profit for the third quarter.

In Q3 2025, the MX Business experienced QoQ and year-over-year (YoY) growth in sales and operating profit as a result of robust flagship smartphone sales, as well as the strong launch of Galaxy Z Fold7 and improved sales of tablets and wearables.

In Q4 2025, the Business plans to utilize seasonal promotions of AI smartphones such as Galaxy S25 and foldables — as well as ecosystem devices centered on new premium models — to achieve YoY growth.

In 2026, MX will strengthen its AI leadership with form factor innovations and expand AI smartphone sales to drive growth across all segments and strengthen its market share in terms of volume. The Business will also maintain cost efficiency via process optimization amid uncertainties and increasing material costs.

Visual Display Earnings Decline Despite Solid Sales Growth of Premium Products, Will Proactively Capture Seasonal Demand Focusing on Premium and Large-Screen TVs

The Visual Display and Digital Appliances Businesses posted KRW 13.9 trillion in consolidated revenue and KRW 0.1 trillion in operating loss in the third quarter.

In Q3 2025, the Visual Display (VD) Business achieved solid sales growth of premium products, including Neo QLED, OLED and large-screen TVs, but it saw a decline in earnings due to intensified competition.

In Q4 2025, the Business aims to achieve revenue recovery by proactively capturing seasonal demand with reinforced sales programs centered on premium and large-screen TVs.

Looking to 2026, the Business plans to strengthen leadership in the premium segment through innovative products such as Micro RGB TVs, while expanding sales in low-end to mid-range segments to drive revenue growth. Additionally, the Business will deliver differentiated customer experiences by enhancing AI functionality, and it will drive growth momentum by advancing TV Plus content and advertisements, leveraging 19 consecutive years of TV sales leadership.

Samsung Electronics recently announced that it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming

• Leading the technical standardization of 6G

• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device, and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognized for its credibility.