Taking place in Senegal from Oct. 31 to Nov. 13, Dakar 2026 is bringing together more than 2,700 young athletes from 207 countries across 25 sports. It also marks a historic milestone as the first Olympic sporting event to be held on the African continent. Additionally, Samsung is drawing on nearly four decades of experience within the Olympic Movement to further strengthen its commitment to the Youth Olympic Games, which dates back to the inaugural edition, Singapore 2010.

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”  

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences — including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

Supporting Athlete Journeys: Enriching the Games-Time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

• Victory Talk — Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.
• Victory Wall — Using Galaxy devices, athletes can transform their photos into personalized Olympic-themed characters and posters, celebrating their individuality and creativity.
• Victory Photo Zone — Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.
• Community Lounge — A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalize keepsakes, and discover Galaxy Tips designed to help them get more from their devices.
• Mentoring Session: Beyond the Medal — A mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Samsung’s Commitment to the Olympic Games: Bringing Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 — and Samsung’s programming — across key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and help to shape the digital future of the Olympic Games. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through the LA28 Games. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality, and 5G will help to change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Youth Olympic Games

Samsung has supported the Youth Olympic Games since the inaugural Singapore 2010 Youth Olympic Games, accompanying young athletes as they take on new challenges and begin their Olympic journeys. At Dakar 2026, Samsung continues that commitment by using Galaxy technology and athlete-focused experiences to help the next generation connect, create, and share their stories on the Olympic stage

Samsung Electronics Co., Ltd., a global display leader and provider of the Official Art TV of Art Basel, announced the expansion of its Art Basel collection on Samsung Art Store with 19 new artworks from galleries participating in Art Basel Paris 2026. Available on all Samsung Art TVs in every market with Samsung Art Store², the additions offer audiences more ways to discover and enjoy art at home.

Launching ahead of the fair at the Grand Palais, the selection builds on Samsung’s ongoing collaboration with Art Basel. The new works join the existing Art Basel collection on the platform, extending opportunities for discovery beyond the fair itself.

“What interests me about the Art Basel Paris Collection is how differently artists can transform familiar subjects — through painted color or an entire sculpted world,” said Daria Greene, Global Head of Content & Curation for Samsung Art Store. “Bringing those approaches together on Samsung Art Store gives viewers a chance to discover the range of artistic imagination within their own homes.”

Clearly Depicted Artwork, Whether Paintings or Sculpted Scenes

Highlights include Elene Shatberashvili’s “Poppies #4,” which brings the artist’s expressive use of color and close observation of everyday subjects to the collection. Additionally, Hans Op de Beeck’s “The Lounge (black and white)” introduces a distinctive monochrome world that depicts a meticulously constructed sculptural interior suspended in time.

Presented on Samsung Art Store, the works bring two different artistic processes to the screen: the color and brushwork of painting and the form, texture, and light of a sculpted scene. Viewed on The Frame and other Samsung Art TVs³, they offer contrasting ways to experience familiar subjects within the home — from the vivid presence of flowers to the imagined depth of an interior.

“Discovery is at the heart of Art Basel, and galleries play an essential role in introducing audiences to artists and their work,” said Karim Crippa, Director of Art Basel Paris. “Our collaboration with Samsung Art Store extends the reach of those encounters, giving audiences around the world a way to explore a selection from participating galleries and continue engaging with art beyond the Paris fair.”

For visitors to Art Basel Paris, the expanded collection offers a way to continue exploring select works at home. For audiences elsewhere, it provides an opportunity to discover art from participating galleries without travelling to the fair. On Samsung Art Store, users can explore the additions alongside the existing Art Basel collection, return to their favorites, and choose works to display in their living spaces.

The Art Basel Paris 2026 additions are available on Samsung Art Store starting today on all Samsung Art TVs in markets in which the platform is available.

To learn more, visit https://news.samsung.com/global/samsung-art-store

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.

1. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎
2. Samsung Art Store requires a paid subscription, and its pricing, supported TV models, and available artworks and collections may vary and are subject to change by country and region. ︎
3. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

Samsung Electronics today announced that Interbrand, a global brand consultancy, ranked the company No. 5 on its annual “Best Global Brands” list for the seventh consecutive year, with a brand value of USD 105.2 billion. Samsung is the only company based in Asia to remain in the global top five each year since 2020.

Interbrand’s evaluation reflected:

• Record earnings, driven by focused investments in AI semiconductors
• Stronger AI competitiveness in the Device eXperience (DX) Division
• A customer-centric brand strategy under the “One Samsung” approach

The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership with the industry’s first mass production and commercial shipment of HBM4.

The DX Division is bringing greater convenience to people’s daily lives through personalized AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. This year, Samsung introduced Galaxy Z Fold8, an eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device’s appeal across generations.

As one of the longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company’s financial performance and outlook, the brand’s influence on purchasing decisions, and its competitiveness. The evaluation considers strategy, empathy, differentiation, customer engagement, consistency, and trust.

The Company posted KRW 195.3 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 14%. Operating profit reached KRW 107.4 trillion, making Samsung Electronics the world’s first tech company to exceed KRW 100 trillion in quarterly operating profit.

The Device Solutions (DS) Division posted a QoQ sales increase of 15%, with the Memory Business setting an all-time high for quarterly revenue and operating profit, as semiconductor demand is set to remain robust.

The Device eXperience (DX) Division posted a QoQ revenue increase of 8% and recorded an operating loss of KRW 0.8 trillion.

DS To Sustain Growth by Proactively Meeting Growing Demand for AI Applications

The DS Division posted KRW 147.1 trillion in consolidated revenue and KRW 106.5 trillion in operating profit for the third quarter.

The Memory Business achieved another record-breaking quarter by managing its product mix, with a focus on AI products, amid capacity constraints. Strong demand momentum for servers led to higher market prices across all applications.

Additionally, the Business experienced continued robust demand, driven by AI applications. It significantly scaled up sales of HBM4 on the back of industry-leading product competitiveness while proactively addressing growing demand for server SSDs.

In Q4 2026, the Memory Business expects industry-wide competition for AI leadership to drive continued AI infrastructure investment. Memory demand growth is projected to revolve around new CPU and GPU platform-related products, while surging QLC SSD demand will be linked to the expansion of personal AI agent services.

The Memory Business will also maintain a sales strategy focused on AI applications in order to solidify market leadership. Leveraging its industry-leading products and unmatched scale, the Business aims to achieve this by further increasing HBM, server DRAM, and SSD sales, while also increasing the supply of high-speed server DDR5 products and QLC SSDs.

In 2027, the Business expects AI infrastructure capital expenditure to reach a historic level as the AI ecosystem expands. Additionally, increasing AI-driven demand will far exceed the industry supply in comparison with 2026. The Business also aims to leverage its superior technology to bolster market leadership and optimize product mix in alignment with market trends and customer needs.

It plans to lead the high-end market and sharpen its AI-driven portfolio while building a stable sales base by securing multi-year contracts and ensuring timely readiness of new products tailored to the requirements of AI applications.

The System LSI Business achieved revenue growth in Q3 2026, driven by the mass production of systems-on-a-chip (SoCs) and image sensors for new models launched in H2. Additionally, the custom SoC business secured projects by establishing new customer partnerships.

In Q4 2026, the Business plans to maintain stable production and sales of flagship SoCs and 200MP image sensors.

In 2027, the System LSI Business aims to expand flagship SoC sales and strengthen partnerships with custom SoC customers. It also plans to accelerate sales of flagship high-resolution image sensors and diversify into non-mobile applications.

The Foundry Business experienced a notable revenue and earnings improvement on HBM base-die sales growth and expanded advanced-node sales, as well as continued order wins centered on 2nm HPC customers, including major hyperscalers.

Looking ahead to Q4 2026, the Foundry Business plans to achieve double-digit revenue growth and continued earnings improvement on new mobile products, mass production ramp-up of 4nm NPUs, and expanded memory product sales.

In 2027, the Business will aim for revenue growth led by 4nm and 2nm advanced nodes based on strong AI and HPC demand. It also expects to strengthen its global supply capabilities with the commencement of operations at its new fab in Taylor, Texas.

SDC To Build On Growth With Enhanced, Diversified Product Lineup

Samsung Display Corporation (SDC) posted KRW 8.0 trillion in consolidated revenue and KRW 1.1 trillion in operating profit for the third quarter.

For the small and medium display business, SDC reported improved earnings based on solid demand for high-end mobile products, while the large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In Q4 2026, SDC expects a positive effect from year-end peak seasonal demand and new product launches, but it anticipates a limited improvement in earnings due to external factors.

During the quarter, the small and medium display business will pursue sales expansion by actively responding to customer demand, while the large display business will focus on improving profitability centered on gaming monitors.

In 2027, SDC expects continued market demand weakness amid ongoing uncertainty. For smartphones, the small and medium display business aims to increase the portion of premium products like foldables, and for IT, the business will pursue sales expansion through the ramp-up of the new 8.6G IT line and strengthening of the product lineup. The large display business aims to continue pursuing improved profitability centered on high value-added models.

MX To Maintain Mobile Leadership by Capitalizing on the High-Growth Premium Market

The MX and Networks Businesses posted a combined KRW 37.7 trillion in consolidated revenue and reported an operating loss of KRW 0.6 trillion for the third quarter. Revenue increased QoQ and year-on-year (YoY), mainly driven by new flagship launches including foldables. Earnings increased QoQ with an improved flagship sales mix, but declined YoY due to cost pressures.

In Q4 2026, the MX Business plans to drive year-end peak-season sales growth centered on flagships including the Galaxy S26 series, Galaxy Z Fold8 Ultra, and Z Fold8, as well as new ecosystem products. It will also seek to mitigate profitability risks through efficiency improvements across all business processes.

In 2027, the MX Business aims to maintain its mobile leadership by focusing on three strategic priorities. First, it will improve its product mix, centered on flagships with differentiated experiences by customer segment. Second, it will enhance the desirability and deliver tangible value of products through hardware and form-factor innovation. Third, it will minimize declines in profit with agile market responses and operational efficiency initiatives.

In Q3 2026, the Networks Business saw a decline in earnings QoQ and YoY due to lower North American and high-margin software sales. In Q4 2026, the Business aims to secure profitability through revenue growth in North America, Korea, and Japan. In 2027, the Business plans to drive profitable growth by securing new orders amid telco investment headwinds.

VD/DA Businesses and Harman To Extend AI-Based Product Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted a combined KRW 13.9 trillion in consolidated revenue and reported an operating loss of KRW 0.2 trillion for the third quarter.

The VD Business saw revenue decline due to the conclusion of major sporting events, while earnings decreased due to increased costs. In Q4 2026, the Business aims to capture peak season demand through strengthened channel partnerships and differentiated marketing, while expanding sales of premium products in order to offset the impact of rising costs. In 2027, while overall TV demand is expected to remain flat or decline slightly, the Business will focus on securing profitable growth engines by delivering differentiated TV experiences, as well as strengthening the service and platform businesses.

Meanwhile, the DA Business’ earnings declined due to higher costs related to raw materials and logistics, despite stronger domestic marketing efforts and growth in the B2B and subscription businesses. In Q4 2026, the Business intends to improve profitability with a higher premium mix, and in 2027, it aims to secure profitability by expanding sales of innovative AI products and growing its high-margin B2B businesses.

Harman posted improved earnings on expanded audio and automotive sales, with a boost from non-recurring U.S. tariff refunds. Looking ahead, the Business will seek to maintain stable growth momentum by developing new automotive business and extending audio leadership through portfolio enhancements.

Shareholder Return: Q3 Dividend Details and Total Payout

The third-quarter cash dividend amounts to KRW 4,601 per common share and KRW 4,601 per preferred share, totaling KRW 30 trillion.

Of the estimated KRW 90~110 trillion in total shareholder returns for 2026, and with KRW 35 trillion already planned or completed, the company anticipates the remaining funds to be KRW 55~75 trillion.

The return of the remaining funds will include a substantial share repurchase and cancellation program, along with cash dividends.

The Company recognizes the growing market interest in the price gap between common and preferred shares, and is committed to actively considering and adjusting the proportion of preferred shares in our share repurchase and cancellation program based on market conditions.

The next shareholder return policy, along with the final amount of shareholder returns and the specific execution plans for the remaining funds for 2026, will be finalized at the Board meeting scheduled for late January 2027, with an announcement to follow.

Third Quarter 2026 Capital Expenditures

In the third quarter, Samsung Electronics’ capital expenditure reached KRW 29 trillion, an increase of KRW 12.2 trillion quarter-on-quarter (QoQ) and KRW 19.8 trillion year-on-year (YoY). Capital expenditure consisted of KRW 27.2 trillion spent in the Device Solutions (DS) Division and KRW 1.1 trillion in Samsung Display Corporation (SDC). The cumulative total for the January-September period is KRW 56.9 trillion, up KRW 24.7 trillion YoY, with KRW 52.8 trillion allocated to the DS Division and KRW 2.4 trillion to SDC.

The full-year capital expenditure for 2026 is expected at approximately KRW 84.4 trillion, including KRW 76.8 trillion allocated to the DS Division and KRW 3.9 trillion to SDC.

For the DS Division, investments are planned for new fabs and other infrastructure to meet strong AI and HPC demand while ensuring readiness for the mid-to long term. For SDC, investments will focus on upgrades to existing production lines.

Samsung Malaysia Electronics crowned Team InnovateZ as the overall champion of Samsung Solve for Tomorrow 2026. The team stood out against four other finalist teams with its project, TheVisionSense, an innovative solution designed using LiDAR and ultrasound sensors to detect obstacles and provide real-time audio alerts, enabling individuals with newly acquired visual impairments to navigate more safely and independently.

The competition encouraged students aged 13 to 15 to harness creativity, critical thinking and technology to develop innovative solutions that address real-world challenges within their communities.

Following a rigorous evaluation process, the Top 10 teams progressed to the semi-final stage, where they refined their ideas, developed prototypes and participated in a Design Thinking Workshop. Five finalist teams subsequently advanced to the Grand Finale, where they presented their solutions before a distinguished panel of judges.

As the winner, Team InnovateZ received Samsung products worth up to RM47,000. The team emerged victorious after impressing the judges with its creativity, application of STEM principles and potential to create meaningful community impact.

Reflecting on their achievement, Team InnovateZ from MRSM Bagan Datuk said, “Being able to achieve first place makes us really happy, especially after all the challenges we faced throughout the journey. We don’t hear as much about solutions for people with visual impairments, and that inspired us to create this headset to help them. Finally achieving what we had worked so hard for made us feel that all our efforts were worth it. We hope future generations will come up with even more exciting and powerful ideas, and help make Malaysia better known around the world through technology and innovation.”

The Second Prize went to Team iSafePath for iSafePath 2.0, an adaptive road-safety platform that uses real-time detection and two-way alerts to help pedestrians and drivers navigate high-risk crossings more safely. The team received Samsung products worth up to RM30,000.

Team Replast secured Third Prize for Replast, an eco-friendly solution that transforms recycled plastic waste into durable, water-resistant bricks for more sustainable construction, receiving Samsung products worth up to RM19,000.

Fourth Prize was awarded to Team EcoTerraNitro for EcoTerraNitro, receiving Samsung products worth up to RM10,000, while Team Primates received Fifth Prize for their idea, Primates, taking home Samsung products worth up to RM8,000.

Inspiring Young Malaysians to ‘Start with CAN’

Organised by Samsung Malaysia in collaboration with Universiti Malaya, Samsung Solve for Tomorrow 2026 continued its mission to empower young Malaysians to become changemakers through STEM education.

The programme attracted 106 entries from 424 students nationwide across four themes: Environmental Sustainability, Sport and Technology, Health, and Education.

Agnes Wong, Head of Corporate Marketing, Samsung Malaysia Electronics, said, “At Samsung, we believe innovation begins with the confidence to ask questions, challenge assumptions, and take action. We are incredibly proud of what these young innovators have achieved and look forward to seeing them continue to grow as the changemakers of tomorrow.”

Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of the Universiti Malaya STEM Centre, said, “The quality of ideas presented this year reflects the talent, creativity and determination of young Malaysians. Through Solve for Tomorrow, students gained valuable hands-on experience in applying STEM knowledge to solve real-world challenges while developing the skills needed to become future innovators and changemakers.”

Through Samsung Solve for Tomorrow, students gained hands-on experience in identifying challenges, developing ideas and building prototypes. The programme continues to equip young Malaysians with the skills, mentorship and opportunities needed to transform bold ideas into meaningful real-world impact.

The exhibition features 14 artworks inspired by Samsung products, displayed on the 2026 OLED TVs (model: S95H) fitted with frames customized for each work.

Building on the theme of the exhibition Samsung held with Korean artists at Design Miami Seoul 2026 in September, this iteration of “Design is an Act of Love” is being held with POLI.design in collaboration with emerging Italian artists. Through creative expression shaped by different cultures and experiences, the exhibition celebrates human diversity and individuality while sharing Samsung’s design vision rooted in understanding and caring for people.

“Through the eyes of different creative minds, familiar products become new expressions of personality, perspective, and ways of life,” said Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division at Samsung Electronics. “By bringing these interpretations together, we want to show how design can make technology a more personal part of everyday life. Ultimately, our ambition is to move beyond designing technology for people to designing technology that truly reflects them.”

14 Italian Artists Reinterpret Samsung Products Through Creativity and Imagination

The artworks draw inspiration from a range of Samsung products spanning mobile devices, home appliances, and TVs — including Music Studio 5, Bespoke AI Family Hub, and Galaxy Z Fold8.

The artists drew on their experience and imagination to reinterpret the forms and characteristics of Samsung products. They used AI as a tool to develop ideas and explore new forms of expression, with each work grounded in the artist’s own perspective and creativity.

Tommy Tokyo, a multidisciplinary artist whose practice spans virtual reality, animation, and digital media, created an artwork inspired by the Infinite AI air purifier. The work translates the product’s core concept of clean air into an expressive visual narrative. Caffè Design drew inspiration from The Serif TV’s iconic I-shaped silhouette, exploring how its distinctive design interacts with the surrounding space.

OLED TVs Showcase Expressive Design With Frames Customized for Each Artwork

The exhibition features 14 Samsung OLED TVs (model S95H), each fitted with a custom frame designed to complement its corresponding artwork’s colors and mood. Created specifically for the exhibition, the frames work together with the on-screen imagery to enhance the presentation of each work.

The Float Layer Design of the OLED TV (model: S95H) makes the screen appear to float above a metal plate. Together, the TV’s distinctive design and custom frames create a visual presentation that highlights the character of each artwork.

Visitors can experience Expressive Design — an approach that embraces human diversity and imagination — through the varied combinations of artworks and frames on the same TV model.

The exhibition will take place from Oct. 15-25 at Dongdaemun Design Plaza (DDP) in Seoul.

Telecommunications experts from major global operators, manufacturers, government agencies, and academia are participating in the events, with more than 100 attendees gathering to exchange insights and explore the future of next-generation networks.

Samsung is discussing the evolution of software-driven networks for the AI and 6G eras, as well as ecosystem-wide collaboration that creates new value across the telecommunications industry. The company is also showcasing its leadership in 6G communication technology, sharing achievements in AI-native technologies applied to its communication systems, and providing other updates.

Collaboration To Create New Network Value in the AI Era

Partner Day fostered engaging conversations grounded in the expertise and experience of leaders from across the industry. Participants examined software-driven network strategies and ecosystem-wide collaboration as the convergence of AI and networks accelerates the evolution of network infrastructure.

Samsung opened the event with a keynote highlighting the way AI is transforming the architectural foundation that has defined telecommunications networks for more than a century. The company emphasized that, moving beyond the limitations of existing technologies, the convergence of connectivity and AI will be a key driver of new ways of communication that humanity has long imagined. Drawing on the industry’s collective intelligence, Samsung then delved into the strategic direction of network evolution in the AI era.

The panel sessions centered on experiences and key lessons learned from the commercialization of virtualized networks, exploring how the ecosystem can continue to evolve. Participants also discussed ways to move beyond connectivity by developing new services and translating them into tangible business opportunities.

“Networks in the AI era are evolving into intelligent infrastructure that can understand the diverse requirements of a growing range of new services, flexibly adapt through virtualization, and deliver optimal solutions for each need,” said Angelo Jeongho Park, Executive Vice President and Head of Global Strategic Sales, Networks Business at Samsung Electronics. “Together with our industry-leading partners, Samsung has successfully commercialized virtualized networks at scale. By adding advanced AI technologies to that foundation, we will transform communications infrastructure into a new engine for growth and lead the way toward the industry’s next leap forward.”

AI-Driven Innovation in Wireless Communications

The Silicon Valley Future Wireless Summit is opening with keynote presentations from telecommunications industry experts, followed by three panel sessions — “AI-Native 6G Networks,” “Taking 6G to Space With NTN,” and “Connecting the Physical and Digital Worlds” — along with technology demonstrations. Each session includes a lecture on the topic, as well as panel discussions that facilitate dynamic exchanges between participants.

The “AI-Native 6G Networks” session positions AI as the core technology driving innovation in network performance and operational efficiency, with discussion centered on the technical challenges and global collaboration needed to evolve 6G into a truly intelligent network infrastructure.

The “Taking 6G to Space With NTN” session reviews the current status and outlook of low Earth orbit (LEO) satellite constellations, discusses the technical barriers of space-based communication and satellite connectivity as a potential solution, and addresses satellite communication standards and roadmaps currently under discussion within the 3rd Generation Partnership Project (3GPP).

Concluding the day is the “Connecting the Physical and Digital Worlds” session, where participants are discussing new ways to deliver next-generation user experiences by sensing physical spaces and seamlessly linking them to digital services, such as Integrated Sensing and Communications (ISAC) and physical AI.

The technology demonstration session showcases cutting-edge 6G core technologies jointly developed and validated by Samsung and partner companies, including AI RAN implementations, eXtreme Multiple-Input Multiple-Output (X-MIMO) systems, Distributed MIMO (D-MIMO) technologies, and ISAC. Samsung is demonstrating field validation results for the performance of AI-enabled RAN across all layers, transmission performance in the 6G candidate frequency band (7 GHz band), the user experience at cell boundaries, and sensing performance that utilizes base station infrastructure.

“Together, 6G and AI-native technologies represent the next step in telecommunications, bringing people closer together than ever before,” said Jinguk Jeong, Executive Vice President and Head of the Advanced Communications Research Center at Samsung Research. “The Silicon Valley Future Wireless Summit 2026 demonstrates our commitment to closely collaborating with industry partners to advance telecommunications.”

Strengthening the Global 6G Ecosystem

Silicon Valley Future Wireless Summit 2026 and Partner Day come amid Samsung’s efforts to expand its collaboration on 6G and AI-native communication technology with global partners, including telecommunications operators, research institutes, and business groups.

This year, Samsung has initiated collaboration with LG U+ and conducted field validation with Verizon at a major international soccer fan event in Dallas, Texas, for ISAC technology development. The company is also strengthening research partnerships with major telecommunications operators globally, including NTT DOCOMO, KDDI Research, KT, SK Telecom, and SoftBank. These collaborations are part of ongoing efforts to make 6G technology a reality.

Samsung will continue to deepen collaboration with global partners and advance research at the convergence of AI and communications. By connecting its research strengths with business expertise, the company aims to translate innovation into greater value for the industry and reinforce its leadership in AI-native, 6G networks.

Sleep Coaching Becomes Easier to Start and More Personalized

While sleep tracking tells users how they slept, sleep coaching helps them sleep better by turning personal sleep goals and data into daily habits.

Samsung has made it even easier to begin sleep management. Users can now initiate Sleep Coaching with just three days of data within the past two weeks instead of seven days in a month.

During setup, users complete a survey on sleep regularity, sleep interruptions, alcohol and caffeine intake and subjective sleep satisfaction. With these survey responses and three days of sleep data, the app assigns a personalized Sleep Animal symbol and builds a tailored four- to eight-week coaching program based on individual goals. As users progress, the program dynamically adapts its weekly recommendations to reflect changing sleep patterns, tracking daily sleep satisfaction and lifestyle shifts.

Informed by principles of behavioral sleep science, the program gives users daily habit checklists and sleep tips — making it easier to build healthier routines, such as avoiding screens an hour before bed, skipping late caffeine and stretching outdoors after waking up.

Users can also enjoy more intuitive and detailed analysis reports. The new pentagon-shaped Sleep Balance graph consolidates five key aspects of sleep indicators —sleep time, sleep regularity, awake time during the night, sleep satisfaction, and Energy Score²— to provide an at-a-glance view of sleep trends and areas that may warrant attention, based on data collected or inputted through sleep coaching.

Morning daily insight messages, which review the previous night’s sleep with helpful tips, integrate closely with weekly and final reports to provide a comprehensive view of sleep trends. By linking daily actions with this data-driven progress, Samsung Health helps users establish sustainable lifestyle habits to support everyday wellness.

Expanded Running Programs and Strava Routes Integration

In response to the growing popularity of running, Running Coach³ has been upgraded to deliver a more dynamic and connected training experience.

Training tiers have expanded from 10 to 12 levels. While users continue to receive a personalized training plan based on a 12-minute running test or their historical running data, this update introduces new levels to support intermediate and advanced runners. These dedicated training tiers enable them to set higher benchmarks, challenge themselves, and steadily improve their performance.

To celebrate achievements and sustain motivation, Running Coach introduces an enhanced social media sharing feature. Runners can seamlessly export their workout data into share-ready templates designed for various social platforms, making it easier to share milestones, personal records, and route highlights with their fitness communities.

Samsung continues to strengthen ecosystem connectivity through a partnership with Strava⁴, a global fitness platform. Users can import their favorite Strava Routes for running, trail running, and cycling directly into Samsung Health. This integration supports compatibility and user convenience across both platforms.

“Samsung Health’s personalized coaching empowers users to understand their health data, taking a step toward supporting everyday wellness,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience Business at Samsung Electronics. “We will continue to leverage the Galaxy ecosystem and our technology to build a trusted health platform.

These upgraded features will be progressively rolled out via Samsung Health app updates starting in October.⁵

1. Available on Samsung Health App v.6.24 or above and must be paired with Samsung Galaxy smartphones with Android OS 11 and above. Requires a minimum of three days of sleep data tracked within a seven-to-14-day period. Available via Galaxy Watch 4 series and later models, Samsung Galaxy Fit3 and later models, and Samsung Galaxy Ring. ︎
2. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
3. Running Coach is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service available only with Galaxy Watch8 Series or later Galaxy Watch Series. ︎
4. Strava is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Syria, Russia, parts of Ukraine, and South Korea. ︎
5. Some features may be supported through future software updates, and availability and timing may vary by market, model, and other conditions. ︎

Samsung Electronics Co., Ltd. held the 2026 edition of The Brief event in Hanoi, Vietnam on 14 October, showcasing its extensive digital appliance portfolio of business solutions and home appliances.

“Samsung’s ambition has always been to deliver new innovations and we have demonstrated how technology can truly add value through our broad range of AI-enabled products and solutions for consumers and businesses,” said Bernard Ang, Regional Head of Home Appliances, Vice President, Samsung Electronics Southeast Asia and Oceania. “Our line-ups are designed to meet real-user needs and as we continue to introduce new innovations, we will focus on expanding the reach of products to benefit more customers, enhance AI experiences for further convenience and personalization, and strengthen the reliability and durability of appliances for both homes and enterprises.”

The Brief Hanoi was attended by more than 50 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, who gathered for an in-depth look at Samsung’s latest appliances from different product categories including laundry, refrigerators, and air conditioners.

The event was held at the newly opened Samsung Business Experience Studio (BES) in Hanoi, a space designed to simulate real-world scenarios across various industries, offering customers and visitors the opportunity to experience how Samsung’s wide range of products can be deployed in fields like education, hospitality, and other commercial environments.

Advancing the Future of Smart Cooling Solutions

Samsung has expanded its HVAC (Heating, Ventilation and Air Conditioning) portfolio across residential and commercial environments — enabling users to leverage AI-driven features and SmartThings connectivity. With the acquisition of European HVAC specialist FläktGroup – which has over a century of accumulated technological expertise and design capabilities – Samsung is also further expanding into industrial applications like data centers, broadening its line-up of diverse HVAC solutions for more customers.

Central to the line-up is WindFree^TM technology, which has been refined over the past decade and now anchors the latest Bespoke AI WindFree Pro Air Conditioner. This model features a streamlined form that allows the air conditioner to fit naturally integrate into the surrounding space and comes equipped with AI-powered technologies for personalized comfort. AI Motion Wind adapts airflow based on user preferences and movements while WindFree Wearable Good Sleep can connect to a compatible wearable device¹ and utilize body signals to automatically adjust the cooling performance based on the user’s sleep state.

Attendees at the event were also given a first look of the 2027 new room air conditioner. The upcoming model comes with a new design featuring a rounded shape and split design on the lower blade, with a fabric-like texture. In addition to its new visual appearance, this model also expands access to AI and smart features such as AI Energy Mode².  

Laundry Solutions for Evolving Business Needs

As Samsung expands its presence in B2B business, the company broadens its product portfolio to meet diverse B2B needs, including laundry solutions, built for best-in-class performance, reliability and ease of operations.

The 18kg washer offers powerful and fast performance even for large loads and items such as king-sized bedding. Washing cycles are efficient, with a normal cycle taking 36 minutes to complete³, while Bubble Wash technology ensures effective removal of stains or detergent on clothes. Meanwhile, equipped with a vent system, the 14kg dryer supports speed drying – with heavy duty loads being completed within 45 minutes⁴. 

With durability a top priority for laundry equipment, the washer is fitted with Vibration Reduction Technology Plus (VRT+) to reduce vibrations⁵ which can accelerate wear and tear of internal parts. Both appliances are also easy to operate and maintain. The Manager Mode on the washer enables convenient adjustment of settings such as rinse and water levels, and with Wi-fi connectivity, operators can also remotely monitor the status and performance of the machine.

Samsung’s approach for the B2B sector is not limited to supporting partners with our expanding product line-ups. As modern building management shifts toward greater efficiency and optimized operations across entire sites — Samsung solutions are designed to work as one. SmartThings Pro, Samsung’s integrated B2B IoT platform, connects HVAC and other devices across residential, retail, hospitality and corporate environments, enabling businesses to manage multiple sites, automate operations and monitor energy use through customized dashboards, and enterprise API integrations.

Reimagining the Connected Home Through AI-Powered Experiences

At the seminar, Samsung highlighted its commitment to making home living smarter and more seamless, demonstrating how its AI-powered appliance ecosystem comes together to support consumers by adding convenience to everyday life. Intelligent features in Samsung refrigerators for example, can help users manage their food inventory, offer personalized recommendations, and simplify everyday decision-making with AI-powered experiences.

With the recent update, refrigerators like the Bespoke AI Refrigerator Family Hub can make planning and preparation of meals much easier. Combining with cloud intelligence, enhanced AI Vision can now recognize more food items than before with greater accuracy, while the SmartThings Food can recommend recipes based on the ingredients a user currently has. Additionally, the new FoodNote widget introduced this year offers tailored suggestions for a shopping list, by analyzing consumption patterns to identify frequently consumed items.

Beyond the Purchase: Appliances That Evolve with Users

Samsung’s connected home is a unified and personal experience across home appliances and services — one designed to keep improving long after purchase.  

To ensure users can continue to enjoy enhanced experiences over time, eligible appliances come with up to seven years of software updates⁶. The latest update in September included upgrades to AI Vision and Now Brief for select refrigerator models globally, with the new capabilities showcased during The Brief Hanoi. Additionally, enhanced Bixby⁷ experiences for natural voice interactions now also provide users with more intuitive controls for their appliances.

With Samsung’s Home Appliances Remote Management (HRM) service⁸, users can provide consent to access real-time remote solutions for product issues. When problems are detected, users can be guided to identify and diagnose the cause, and are provided with step-by-step instructions on how to proceed. If an on-site visit is necessary, HRM can also allow technicians to review diagnostic data in advance, supporting a more efficient experience.

Samsung’s expanding portfolio of intelligent appliances, AI-powered experiences and connected services are evolving alongside the needs of consumers and businesses across Southeast Asia and Oceania. By seamlessly integrating these elements, Samsung continues to deliver more meaningful, everyday AI experiences for all.

To find out more about Samsung’s latest home appliances innovations, visit: https://www.samsung.com/my/.

1. It can be used when linking a Samsung smartphone with Samsung software One UI version 4.0 or later and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
2. Specifications are subject to change. Design and specifications may vary depending on region. AI and Smart features will be available on select models. ︎
3. Based on internal testing using a Normal cycle with an 8lb DOE (cotton 50% + polyester 50%) load. Individual results may vary based on actual load contents. ︎
4. Individual results may vary based on actual load contents. ︎
5. Based on internal testing. Compared to a Samsung conventional model without VRT+. ︎
6. The user will be alerted of updates through the appliance screen when available. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware. ︎
7. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).  ︎
8. HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎

Samsung is expanding language support for Galaxy AI and Bixby, bringing these experiences to more users in their own language.

Galaxy AI is expanding language support across more of its features, starting with those that translate, transcribe and summarize. Call Assist, Note Assist, Interpreter and Transcript Assist now include Hungarian and Malay, bringing features such as Live Translate to 24 languages¹.

Elsewhere in Galaxy AI, Now Nudge, which suggests a relevant next step based on what is on screen, add eight languages² to reach 24 as well.

Bixby is a device agent that offers intuitive device control through natural conversation. Users can ask for what they need in their own words, without having to know the exact name of a setting or where to find it in a menu. With the addition of Polish, Thai and Vietnamese, Bixby now supports 12 languages³, allowing more Galaxy users to control their devices more effortlessly.

Bixby’s new languages will begin rolling out on October 14⁴, with the new Galaxy AI languages to follow in the coming weeks⁵.

1. Galaxy AI supports 24 languages: Arabic, Chinese (China mainland, Hong Kong, Taiwan), Dutch, English (Australia, India, UK, U.S.), Filipino, French (Canada, France), German, Gujarati, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, U.S.), Swedish, Thai, Turkish and Vietnamese. Regions in parentheses do not represent separate languages. ︎
2. Now Nudge adds Dutch, Filipino, Gujarati, Hungarian, Malay, Romanian, Swedish and Turkish. ︎
3. Bixby service availability requires Samsung Account login and a data connection. Available functions and features may vary by country, region and language. Bixby supports 12 languages: Chinese (China mainland), English (India, UK, U.S.), French, German, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Latin America, Spain), Thai and Vietnamese. Regions in parentheses do not represent separate languages. Other supported languages may be added in the future. Not all accents, dialects and expressions are recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, and when using Maximum Power Saving mode, Emergency mode, and Samsung Kids. ︎
4. Detailed schedules and features may vary depending on the device or country. ︎
5. Some of the new Galaxy AI languages can be downloaded as language packs from the Settings app. ︎