“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung’s interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”

Samsung AMS: Personalizing the Shared Display Experience

In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Android-based Samsung Interactive Display lineup models, allows each teacher to access their own account using a QR code or an NFC-enabled ID card.[1] This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.

With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.

For added security, teachers can instantly activate a screen lock when they need to leave the classroom for brief amounts of time.

As schools add more connected displays, IT teams need a simpler way to manage users, devices and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts so staff can sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access when needed, allowing classrooms to stay ready for the next teacher.

Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays through major notification platforms like InformaCast and Raptor.[2]

Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning

Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.

With Circle to Search[3], teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments, as well as multilingual learners.[4]

Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson, while giving teachers immediate visibility into class performance, such as the overall correct answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.

Samsung Brings More Choice to Classroom Display Technology

Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.[5]

Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.[6] These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS.  The lineup is also EDLA-certified,[7] providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.

WAF-S and WAFX-PS build on previous models (WAF, WAFX-P) with an Android OS upgrade to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.

WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features[8] such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.

For more information, visit https://www.samsung.com/my/.

[1] NFC-enabled sign-in availability may vary by model.

[2] This feature requires integration with a compatible notification platform.

[3] This solution is based on Google’s Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from the Circle to Search used on mobile devices.

[5] Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice.

[6] Model availability and launch timing may vary by regions.

[7] Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.

[8] Supported languages for on-device AI features may vary by region.

“Consumers increasingly expect laundry appliances to do more than just clean well — they want technology that helps reduce energy consumption without adding complexity to daily life,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business, Samsung Electronics. “With the new Bespoke AI Washer Dryer, Samsung is taking the next step in providing users with appliances that redefine home living.”

Enhanced Energy Efficiency

The new Bespoke AI Washer Dryer meets top-tier energy efficiency ratings in applicable labeling systems in markets where it is available, with select models in European markets exceeding Class A minimum energy efficiency requirements by up to 35 percent.[3] The new washer-dryer leverages a combination of advanced technologies, including AI Ecobubble,[4] a circulation pump and optimized algorithms. Together, these innovations help reduce energy consumption without compromising cleaning performance.

In particular, AI Ecobubble transforms detergent into bubbles that more quickly penetrate fabrics. The technology improves soil removal by up to 20 percent[5] while enabling effective washing at lower temperatures.

Additionally, through AI Energy Mode[6] in SmartThings Energy,[7] users can monitor energy consumption and estimated electricity costs. When compatible cycles are selected, the feature can reduce energy use by up to 70 percent[8] by washing at lower temperatures and adjusting cycle time as needed.

Smarter Fabric Care for Every Load

The new Bespoke AI Washer Dryer provides specific cycles that help users to care for their laundry in smarter ways.

First, the Air Wash[9] cycle refreshes garments and bedding without water or detergent. Once the cycle is selected, it blows super-hot air onto the laundry to freshen fabrics. Through this function, Air Wash offers a convenient way to care for items that do not require a full wash cycle, helping maintain fabric quality over time.

Second, the AI Wash cycle works to make fabric care easier.[10] AI Wash automatically senses the weight, softness and soil level of each load, then intelligently dispenses the appropriate amount of water and detergent. It continuously adjusts soak, rinse and spin times to optimize washing performance for thorough yet gentle results. At the same time, the Flex Auto Dispense System automatically dispenses the appropriate amount of detergent and softener for every wash.[11]

Connected Experiences Through SmartThings

Available on select models,[12] AI Control helps simplify laundry management through a more personalized experience. By learning user habits, including frequently used cycles and settings, the system can suggest cycles based on machine learning as well as periodic, weather and seasonal needs.[13] Through the SmartThings app, users can also access cycle recommendations, laundry planning features and troubleshooting support.

SmartThings supports Quick Remote[14] on compatible Galaxy smartphones, as well.[15] When users approach the appliance,[16] a Quick Remote interface can automatically appear on the phone,[17] providing convenient access to key controls such as power and start/stop[18] functions. This enables users to manage laundry more conveniently without needing to locate a separate control interface or open the SmartThings app.

Availability

The Bespoke AI Washer Dryer is available in capacities ranging from 8 kg to 11 kg. Starting with select markets, the product will be rolled out globally in a phased manner across additional regions. Availability, specifications, and features may vary by region and market[19].

[1] Applicable models: WD**HG********.

[2]  Class A rating is based on EU standards, not applicable in Malaysia.

[3] Based on Samsung internal testing. The energy consumption of the WD6400H (9 kg) model achieves an EEI of 33.8, which is up to 35 percent more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9 kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. Class A rating is based on EU standards, not applicable in Malaysia.

[4] AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation and AI Energy Mode. Applicable models: WD**HG6U******, WD**HG5U******.

[5] Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions.

[6] Can be applied when the selected washing temperature is 20-40°C.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[8] Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on actual usage conditions.

[9] This cycle is for dry garments only. Clothes with excessive accessories, such as beads, spangles, lace, buttons, etc., may be damaged or deformed. Do not use this cycle for fabrics, such as wool, silk, leather, fur, velvet, printed t-shirts, etc., that can be easily damaged by heat. Always check garment care labels and use appropriate settings to avoid potential damage.

[10] Actual results may vary depending on individual use. Applicable models: WD**HG6U94B***,

[11] Expected number of loads: Detergent compartment can hold general detergent for up to 18 loads. Flex compartment can hold one of the following: softener for up to 14 loads, general detergent for up to 10 loads or specialty detergent for up to 12 loads.

[12] Applicable models: WD**HG6U******, WD**HG5U******.

[13] Messages with cycle suggestions are displayed on a smartphone app.

[14] To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. Activation range and response time may differ depending on the user environment.

[15] A Wi-Fi connection and Samsung account are required.

[16] Device must be connected to the Wi-Fi network and registered in the SmartThings app.

[17] Automatic activation time varies depending on the user environment.

[18] Controllable functions may vary depending on product specification or the usage environment.

[19] This product won’t be available in Malaysia.

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide sleep environment insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach[3] can analyze running performance data and customize training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favorite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalize and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalized responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognize the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must be assured that their data stays safe and that they are in control. Galaxy AI is designed to protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

[1] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.

[3] Running Coach program is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service only available with Galaxy Watch8 Series or later released Galaxy Watch Series. To use Running Coach program, user needs to take a running level test and get a level before starting the coach program.

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, EVP and Senior Executive, Mobile R&D Office – H/W, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions, and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximizes power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximizes content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.

Stay tuned and register your interest here for the Next Galaxy Devices from 8 to 22 July 2026, to stand a chance to win prizes worth a total of up to RM62,944 and get an extra RM120 e-voucher when you complete your registration. The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning on 22 July, 9 p.m. Malaysia Time.

• Consolidated Sales: Approximately 171 trillion Korean won
• Consolidated Operating Profit: Approximately 89.4 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 170 trillion to 172 trillion Korean won
• Operating Profit: 89.3 trillion to 89.5 trillion Korean won

※  2026 1Q and 2025 2Q consolidated figures based on K-IFRS are as follows

Samsung Electronics Co., Ltd. announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com.

About DC Studios

DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across film, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family – and innovative artists and storytellers from around the world – to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe – from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl – inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told.

[1] Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2] Source: Omdia, (Since 2006) Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

“With The Frame for hotels, Samsung is bringing one of its most distinctive TV experiences to hospitality businesses,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung will continue to invest in hospitality display solutions that help brands deliver premium service, strengthen their brand identity and prepare for the next phase of connected guest experiences.”

A Hospitality Display Designed for Premium Spaces

With this hospitality model, Samsung brings the award-winning design and functionality of The Frame to hotels and corporate environments. The display combines 4K QLED picture quality with a refined form that fits naturally into premium interiors. Its Anti Glare panel reduces unwanted reflections, while the Slim Fit Wall Mount allows the TV to sit close to the wall for a clean, gallery-like installation. The Frame eliminates the need for a separate One Connect Box by integrating key connection components into the display, supporting simpler installation in hospitality spaces. Optional magnetic bezels allow hotel operators to customize the frame to match the mood and design of each space, as well[1].

Collection Hub gives The Frame its distinct value as an Art TV for hospitality environments, allowing hotel operators to display selected artwork, photography or brand visuals when the TV is not in active use. Generative Wallpaper lets guests create AI-generated backgrounds for the screen, adding a customized touch to their room experience. Together, these features help each display become part of the room’s design, whether presenting hotel-curated visuals or AI-generated imagery selected by guests.

As Samsung’s most premium hospitality TV offering, The Frame for hotels is the first model in Samsung’s hotel TV lineup to support Generative Wallpaper and Live Translate. Live Translate helps international travelers comfortably watch local broadcasts or Samsung TV Plus with subtitles in their preferred language. The result is more accessible local content for users traveling overseas[2].

Beginning with Samsung’s 2025 hotel TV lineup, and extending to the HL03H model, Google Cast and Apple AirPlay support allows guests to share content from a smartphone or tablet to the in-room TV by scanning an on-screen QR code. No separate login is required, and device connection information is automatically deleted upon checkout to help protect guest privacy[3].

Managing Hospitality Features From One Platform

LYNK Cloud, Samsung’s comprehensive hospitality cloud solution, helps hotel teams monitor TV status in real time, update on-screen services and distribute guest-facing content across connected displays from a central platform[4].

With the support of LYNK Cloud, guests can access digital concierge features, book hotel services and order room service through the in-room TV. This gives hotels another way to connect guests with property services directly from the display.

LYNK Cloud also includes Business Intelligence, a feature that helps hotel teams understand how guests use in-room TV services, including frequently ordered menu items or popular TV channels. These insights can support more relevant offerings and help identify new revenue opportunities.

Furthermore, LYNK Cloud supports Collection Hub management on hospitality model of The Frame. With it, hotel teams can distribute selected art content across connected devices simultaneously. They can adjust brightness and color tone based on indoor lighting conditions, as well, helping each display fit the hotel’s brand concept and room environment.

Samsung will showcase The Frame for hotels at booth 2442 during HITEC 2026. The new model will be available in 43-, 55-, 65- and 75-inch sizes, with global rollout beginning in the second half of 2026[5].

For more information, visit: https://www.samsung.com/my/

Image is for illustration purposes only.

[1] Bezels are sold separately. Supported bezel types may vary by country and model.

[2] Live Translate is available in English, French, German, Italian, Korean and Spanish. Availability may vary by model, region, language or channel. Requires supported broadcast content with closed captioning through antenna input or Samsung TV Plus.

[3] Google Cast and Apple AirPlay are supported on Samsung hotel TV models introduced in 2025 or later. Google Cast supports Android 6.0 and above and iOS 14.0 and above. Apple AirPlay supports iOS 11.0 and above, iPadOS 13.0 and above and macOS Mojave 10.14 and above. Availability may vary by model, device, software version and region.

[4] LYNK Cloud is sold separately. Availability of certain features may vary by region. LYNK Cloud supports Samsung hotel TVs with Tizen 5.0 or higher.

[5] Availability and model size may vary by region. The Frame (HL03H hospitality model) is currently not available in Malaysia.

Wearable technologies have become a widely available and cost-effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and atrial fibrillation (AFib) detection, biomarker development expertise and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach to developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant- and device-level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations. Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.”

The new billboard campaigns will be showcased at locations in Korea, as well as iconic locations such as Times Square in New York, Piccadilly Circus in London, the Entertainment Building in Hong Kong and will run through the end of the year.

The advertising video featured in the campaign emphasizes the core features of the Micro RGB AI Engine Pro, highlighting how its precise color control produces deeper, more vibrant visuals.

Centering on a large-scale hip-hop dance performance created in collaboration with renowned choreographer Sergio Reis, the advertisement visually brings Micro RGB’s extensive array of red, green and blue backlights to life, along with the precision AI engine that controls them.

The campaign also highlights a range of viewing experiences, including AI Soccer Mode, which allows users to mute commentators to fully immerse themselves in the game, and Vision AI Companion, which delivers real-time player and team statistics.

For more information, visit: https://www.samsung.com/my/

This comic zooms into every fan’s journey to catch their favorite idols, singers and performers – detailing the moments from pre‑show hype to soaking in the energy of the crowd and finally reliving moments in post-concert withdrawal. Along the way, the Galaxy S26 Ultra works seamlessly by their side – combining Galaxy’s industry-leading camera system with AI-powered tools to make capturing concert memories ultra-effortless.

Powerful mobile performance on your Galaxy: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy on the Galaxy S26 Ultra, delivering performances that keep up throughout the day

Bring every concert moment closer: The 50MP telephoto camera with 5x optical zoom and 10x optical-quality zoom lets you capture sharp, detailed concert shots even from seats further away.

Relive and perfect every moment after the concert: With the Galaxy S26 Ultra’s upgraded Photo Assist, easily refine your shots using simple text prompts, while Now Nudge provides timely suggestions to make things more effortless.

Visit https://www.samsung.com/my/smartphones/galaxy-s26-ultra/ to purchase the Samsung Galaxy S26 Series.