Samsung Electronics Co., Ltd. today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.¹ Available on compatible Samsung Art TVs, the curated selection features work by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on 1 October and runs through 31 January 2027.

The British Museum collection will be available on Samsung Art Store starting 6 October.

Make Year End Moments Better with Samsung’s Exclusive Offer

From now until 31 December 2026, enjoy rewards worth up to RM2,708 when you purchase selected Samsung TVs. For more information, visit https://www.samsung.com/my/offer/bring-home-a-little-wonder/

About The British Museum

Founded in 1753, the British Museum was the first national public museum in the world. From the outset it was a museum of the world, for the world, and this idea still lies at the heart of the Museum’s mission today. The collection tells the stories of cultures across the world, from the dawn of human history, over two million years ago, to the present. Objects range from the earliest tools made by humans and treasures from the ancient world to more recent acquisitions from Africa, Oceania and the Americas, the Middle East, Asia and Europe, as well as the national collections of prints and drawings, and coins and medals.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.  ︎

As technology continues to reshape the education landscape, schools are exploring new ways to use digital tools to support teaching and learning.

Beyond access to technology, the focus is increasingly on how technology, digital learning resources and educator capabilities can work together in the classroom to equip students with future-ready skills.

Through Samsung for Education and local education initiatives across Southeast Asia and Oceania, Samsung brings together Galaxy technology, secure device management, digital learning resources, educator development and education partners to support schools at different stages of digital adoption.

Building Future-Ready Learning Environments

With a vision to democratize AI and digital access for all Malaysians, Samsung Electronics Malaysia has supported national initiatives, such as the Ministry of Education’s AI-Powered Classroom programme. Working closely with the Ministry, Samsung has been transforming traditional classrooms into fully integrated AI-powered learning environments to encourage deeper engagement, collaborative learning and digital literacy among students and teachers.

Classrooms are equipped with Samsung Galaxy Tab A9+ devices for students, AI trainings and smartboards for teachers, together with air conditioning systems to create a comfortable and holistic learning environment.

Pilot implementations in schools such as SMK Nilai Impian in Negeri Sembilan and SMKA Naim Lil Banat in Kelantan provide students and teachers access to Ace-it, an AI-powered digital learning platform. It features curriculum-aligned notes, interactive tools, and an AI assistant designed to lessen teachers’ workload and enhance classroom engagement.

For students, having these tools make it easier to access content, follow lessons and explore topics independently.

“Using the Galaxy Tab also makes it much easier to follow along in class, while reducing the need to carry heavy textbooks every day. With AI, we are able to explore answers on our own and better understand difficult concepts through personalized explanations that support the way we learn,” said Nurhani Sumayyah Binti Azmal, Form 3 student at SMK Nilai Impian.

For teachers, digital technology provides new ways to bring abstract or complex concepts to life.

“One of the biggest challenges in teaching science is helping students truly visualize complex concepts and systems, something that traditional textbooks alone cannot always achieve. Through the AI-Powered Classroom and the Galaxy Tab, students are now able to experience lessons in a far more interactive and engaging way. What was once a purely text-book based experience has transformed into something immersive, dynamic and meaningful,” said Farah Faizura Binti Ahmad Rostam, teacher at SMK Nilai Impian.

In July 2026, Samsung Electronics Malaysia and Yayasan Didik Negara (YDN), a local education foundation formalized their collaboration through a Memorandum of Understanding (MoU) to advance digital education in Malaysia. Planned initiatives include Samsung AI Classroom showcases, STEM and AI-focused engagements, and student innovation programs that provide hands-on exposure to emerging technologies.

Strengthening Educators’ Capabilities Alongside Digital Learning

Schools are at different stages of digital adoption, and educators play an important role in determining how technology is used in the classroom. Samsung for Education supports schools through this progression, from establishing digital foundations to integrating technology more deeply into teaching and learning.

For schools building strong foundations for digital adoption, Samsung School supports them with resources and structured guidance. Schools that have demonstrated sustained, meaningful use of technology are then recognized as Samsung Digital Lighthouse School, inspiring the wider school community.

Through Samsung Learning Hub, teachers can access online training, teaching resources and certifications designed to build digital competency and support effective technology use in the classroom.

“Our goal is to help schools in our region stay ready for the future ahead. We partner closely with them to find the best ways that technology can transform learning opportunities for students and support teachers in the classroom.” said Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business for Samsung Electronics Southeast Asia and Oceania.

In Indonesia, Samsung for Education supports ImajiNation 2026, Indonesia’s first nationwide Visual Coding Championship launched by Kemendikdasmen (Ministry of Primary and Secondary Education) and Assemblr EDU. The program targets more than 11,000 participants across 2,000 schools, with Samsung providing technology expertise through weekly enablement sessions ahead of the Grand Final in October.

Samsung for Education was also launched in the Philippines earlier this year to support the country’s growing push toward digital learning, bringing Galaxy devices, Samsung Knox, Samsung Learning Hub and education resources to schools as they adopt and integrate digital tools.

Supporting the Wider School Environment

Within the classroom, Galaxy tablets supports students with digital learning, collaboration, and access to learning resources, while Samsung display solutions such as the EDLA-certified¹ WAF Interactive Display provides seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. Additionally, the display enables educators to leverage features like Samsung AI Assistant² to encourage student focus and engagement with content like summaries and quizzes, while other functions like Live Transcript can convert spoken instructions into text in real-time on-screen, making lessons easier to follow.

Samsung’s Interactive Displays combine advanced hardware and AI-powered features³ to create smarter learning environments that are more engaging and collaborative.

Samsung Knox also provides security and device management for connected devices, helping schools manage their digital learning environments securely.

Beyond learning devices, Samsung’s portfolio can support other parts of the school environment. SMART Signage and LED signage can be used to share information and updates across campus, while Samsung air-conditioning solutions can help manage classroom comfort and environmental conditions.

Through Samsung for Education and its partnerships across the region, Samsung is working to support schools on their digital transformation journey – helping educators build digital capabilities and helping students adapt to the changing needs of the future.

Schools and education partners in Malaysia can learn more about Samsung for Education by connecting with the Samsung education team at https://www.samsung.com/my/education.

1. Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services. ︎
2. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
3. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. ︎

In collaboration with SK Telecom and Samsung, Hana Financial Group built out a large-scale smart office, spanning 16 floors of its headquarters, multiple group affiliates, and thousands of employees. Using 5G-enabled laptops, tablets, and mobile devices, employees can access a seamless work environment anytime, anywhere. This enhanced connectivity drives more efficient use of office space, supports employee productivity, and fosters a more agile way of working, while reducing the time and resources needed to reconfigure the building. It also lays the groundwork for adopting AI across daily operations.

Financial institutions handle highly sensitive data such as customers’ credit and bank information, and operate under strict network-separation requirements — leaving Wi-Fi adoption largely off-limits over security concerns and cyber risks. This project deploys a multi-layered security system, encompassing enhanced encryption, a firewall, DDoS protection, and USIM-based authentication — granting network access exclusively to authorized devices and registered users. Samsung’s private 5G solutions offer both the complete isolation of wired networks and the convenience of wireless connectivity.

“For AI and data to be used widely in day-to-day work, employees need a network that gives them secure, reliable access to internal systems and data from anywhere,” said Kim Goo-Young, Head of Enterprise Business Office at SK Telecom. “Built on Samsung’s core and radio solutions, that secure foundation is now in place — making this smart office a leading example of how we innovate the way the financial sector works.”

For this project, Samsung provided its full stack of network solutions including radios, baseband, and cloud-native core, supporting the mid-band (4.7GHz) spectrum dedicated to private 5G networks in Korea. Samsung’s 5G Standalone Core enables network slicing, which divides a single physical network infrastructure into multiple virtual slices where each is dedicated to a specific application. Through this deployment, Hana Financial Group’s subsidiaries will each have access to separate network slices, offering independent operating environments tailored to individual security policies and business needs.

“This meaningful milestone underscores Samsung’s leadership in deploying private 5G solutions that deliver even under the most stringent security standards required by regulated industries,” said Angelo Jeongho Park, Executive Vice President and Head of Strategic Sales, Networks Business at Samsung Electronics. “By combining cutting-edge technology and our extensive commercial experiences across diverse industries — including manufacturing, finance, construction, IT, and more — we are providing secure, tailored networks today while enabling businesses to seamlessly integrate AI-driven innovations.”

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios, and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN, and cloud-native AI core to private network solutions and AI-powered automation tools (CognitiV NOS). The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Launched in June 2026, Helix is an AI-enabling infrastructure provider that is designed to deliver integrated solutions across the entire value chain, including hyperscale data center development and operations, power generation (covering both baseload and flexible energy sources), transmission and distribution infrastructure, and fiber-optic networks.

Through Helix, hyperscalers can rapidly secure the large-scale, comprehensive infrastructure required to keep pace with exponentially growing AI demands.

Helix is led by Adam Selipsky, former CEO of Amazon Web Services (AWS) and is assembling a dedicated management team comprising leading experts from the data center and power industries. Helix also leverages the capabilities of KKR’s leading global infrastructure business with about 170 dedicated professionals.

Alongside Samsung, KKR, the Kuwait Investment Authority (KIA), NVIDIA, and US power company Vistra are also founding investors in Helix.

AI Data Centers Evolve Into Core Platforms for a New Industrial Ecosystem

AI data centers are rapidly evolving beyond simple facility investments into core business platforms. Today, they integrate diverse, high-value business models, including GPU-as-a-Service (GPUaaS), Sovereign AI, and colocation services.

The rapid expansion of these data centers is driving the creation of a massive, multi-sector ecosystem that spans power generation, cooling technologies, semiconductors, and finance. Samsung affiliates’ investment reflects a strategic commitment to securing next-generation AI leadership within this emerging infrastructure landscape.

As AI services integrate deeper into daily life and global industries, the need for data centers capable of processing massive compute workloads — and the specialized power infrastructure required to run them stably — is growing exponentially. If data centers are the production hubs of the AI era, power is the fuel that drives them. Consequently, the ability to secure both compute and power infrastructure simultaneously has emerged as a defining competitive advantage in the AI industry.

By targeting both data center deployment and the underlying power infrastructure, Helix’s investment strategy addresses the very core of this market competition. Recognizing that power availability is currently the greatest bottleneck in AI infrastructure, Helix plans to rapidly secure energy capacity through direct investments and strategic partnerships with major energy developers, including investor Vistra.

The investment this time is expected to serve as a pivotal milestone for Samsung’s affiliates, allowing them to leverage their world-class hardware and component expertise to build system- and infrastructure-level influence. Moving forward, Samsung is poised to expand its role from a traditional hardware component supplier to an active architect of the global AI infrastructure ecosystem.

Samsung’s Expertise Across the AI Infrastructure Stack Serves as Critical Anchor for Global AI Buildout

Samsung Electronics’ Device Solutions (DS) Division supports the global buildout with its state-of-the-art semiconductor solutions, responding to changes in global demand in a timely manner.

Samsung Electronics’ Device eXperience (DX) Division delivers a comprehensive portfolio of data center cooling products and solutions — from air cooling systems to coolant distribution units (CDUs) for liquid cooling — through FläktGroup, its data center HVAC specialist subsidiary acquired in 2025. It also operates 14 production sites worldwide and a supply and service network across 65 countries, giving it the speed and flexibility to meet hyperscalers’ demands for rapid capacity expansion.

Samsung C&T Engineering & Construction Group is actively driving the large-scale infrastructure projects as an engineering, procurement, and construction (EPC) contractor across data centers and power generation.

Samsung SDS is an IT solutions provider that also designs, builds and operates data centers and has recently ventured into the GPUaaS business. The company boasts the lowest power usage effectiveness (PUE) level in Korea which it applies both to its own data centers and to the Korea AI Computing Center (KOACC).

Samsung SDI is recognized for world-leading technology in uninterruptible power supplies (UPS) and battery backup units (BBUs), both essential to running data centers that operate high-performance servers 24 hours a day. It plans to explore new business opportunities in this field, where ultra-high-output, high-capacity battery technology is essential.

Through this investment, Samsung Electronics and its affiliates aim to accelerate global AI data center deployment alongside Helix, while maximizing collaborative synergies among participating companies.

Following successful exhibitions in Washington D.C. and Chicago, it marks the European stop of the collection’s international tour. It is also the first major special presentation of Korean art at the British Museum in more than 40 years. The exhibition runs from 1 October 2026 to 31 Januanry 2027, and is being held at the Joseph Hotung Great Court Gallery.

“Korea,” spanning over two millennia, connect the history of Korean art in a unified narrative to reveal how Korea’s unique aesthetic values and artistic achievements have continued to be built upon and reinterpreted over many generations.

The exhibition, drawn from over 23,000 artworks from the National Bequest of the Lee Kun-Hee Collection in 2021, is organised by the British Museum, the National Museum of Korea, and the National Museum of Modern and Contemporary Art, Korea.

At the gala, Samsung Electronics Executive Chairman Jay Y. Lee reflected on the Lee family’s multigenerational commitment to preserving Korea’s cultural heritage and sharing it with audiences around the world. Members of the family, including Hong Ra-Hee, Director Emerita of the Leeum Museum of Art, Lee Boo-jin, President & CEO of Hotel Shilla, and Lee Seo-hyun, President of Samsung C&T, also attended the event.

“For generations, my family has held a guiding principle that art and culture should be preserved and shared,” Executive Chairman Lee said. “I hope this exhibition offers a gateway into Korean culture, spanning two thousand years of creativity and heritage, and that it will let everyone see Korea a little differently — for its beauty, its depth and its resilience.”

At the reception held before the gala dinner, Her Royal Highness The Princess Royal graced the opening of the exhibition.

Among the 240 guests were the Chancellor of the Exchequer John Healey MP, Minister for Artificial Intelligence Kanishka Narayan MP, former Deputy Prime Minister Sir Oliver Dowden, former Trade Minister Sir Greg Hands, former Culture Secretary Sir John Whittingdale, Trade Envoy to the Republic of Korea John Slinger, Leader of the Liberal Democrats and Chair of the Republic of Korea All-Party Parliamentary Group Sir Ed Davey, and Dr. Ben Spencer, Vice Chair of the Republic of Korea All-Party Parliamentary Group.

George Osborne, Chair of the British Museum, said, “We are thrilled here at the British Museum to be hosting this incredible exhibition. The Lee family’s contribution to our shared cultural heritage helps us understand and interpret the past, so that we may understand the future.”

Maurice Lévy, Chairman Emeritus of Publicis Groupe, said that the exhibition is “not simply about objects from witnesses of a great past of Korea. They are evidence of a culture that has always valued craftsmanship, imagination, discipline, and excellence. Sharing those treasures with the world speaks volume about the values and the generosity of the Lee family. They understood, generation after generation, that looking forward does not mean forgetting where you come from.”

Kanishka Narayan, Minister for Artificial Intelligence, said, “The UK and Korea work closely on technology and innovation, but there is so much more to our relationship. Korea’s art and culture are admired around the world, and this exhibition gives people in Britain a chance to explore its extraordinary artistic heritage. I’m grateful to Samsung for bringing this remarkable collection to London and sharing it with audiences here.”

Kim Heung-chong, Ambassador of the Republic of Korea to the U.K., commented that “it is particularly meaningful for the British Museum to open this exhibition of artworks showcasing two thousand years of Korean history, at a time when K-culture is enjoying global recognition,” and thanked Executive Chairman Lee for making the exhibition possible.

Business leaders attending the gala included those from BT Group, Vodafone, Sainsbury’s, and Standard Chartered. From academia, representatives from the University of Oxford and Imperial College London were in attendance, while the cultural sector was represented by the British Museum, Tate Modern, the V&A, and Lisson Gallery, alongside contemporary artist Marc Quinn.

Samsung’s business partners from the semiconductor industry, including Christophe Fouquet, CEO of ASML, Kai Beckmann, CEO of Merck, Andreas Pecher, CEO of ZEISS, and Patrick Vandenameele, CEO of imec, were among other notable attendees.

Chairman Lee Expresses Gratitude to Korean War Veterans

During his remarks, Executive Chairman Lee took a special moment to honor the three Korean War veterans in attendance, including Mike Roe. He also thanked The Princess Royal, recognising her visit to Korea in July 2026 during which she honored the veterans. Reflecting on more than 140 years of ties between Korea and the U.K., he highlighted Samsung’s 80-year business relationship with the country and emphasised that the U.K. has served as the hub for its European operations for over five decades.

The London exhibition features 100 masterpieces, including 10 National Treasures and 13 Treasures of Korea, with more than twenty pieces being revealed for the first time internationally.

Among the newly presented works are the National Treasures “Bronze Artifacts from Bisan-dong, Daegu” and “Bronze Rattles,” as well as “Celadon Incense Burner with Girin-shaped Lid.” Among the modern and contemporary works, Nam June Paik’s “Brahms,” Lee Jungseop’s “Bound People,” and Park Rehyun’s “Woman” will also be shown for the first time.

The Lee family’s commitment to preserving and sharing Korea’s culture spans three generations. It began with Samsung founder Lee Byung-Chull, who built the foundation of the collection and believed that cultural heritage should be passed on to future generations.

His son, the late Samsung Chairman Lee Kun-Hee carried this legacy forward, building and preserving the collection over decades. He viewed cultural heritage not simply as something to be owned, but as something to be protected and preserved. Director Emerita Hong Ra-Hee also played a crucial role in expanding and developing the collection to encompass both ancient and modern works.

The Lee Kun-Hee Collection, now a national cultural asset, is reaching audiences in major cities around the world from Washington D.C. to Chicago to London, enabling them to experience and appreciate the value and historical significance of Korean culture, thereby elevating Korea’s global standing.

The collection’s global tour began in November 2025 at the Smithsonian’s National Museum of Asian Art in Washington D.C., attracting about 80,000 visitors to become the museum’s largest special exhibition in the past 10 years. The collection then traveled to the Art Institute of Chicago, where it drew approximately 115,000 visitors, highlighting the strong interest in the rich history of Korean arts and culture.

Samsung remains committed to introducing Korean cultural heritage to the world while continuing to expand its global business network to support future growth and innovation.

Samsung Electronics Co. Ltd. today announced the new Galaxy SmartTag3, a compact tracker that combines a smaller, lighter design with longer-range finding, cross-OS support, faster location updates through the Galaxy Find Network and expanded proactive alerts.¹

“People want simpler and more convenient ways to keep track of belongings and pets for greater peace of mind, and Galaxy SmartTag3 was designed around those everyday needs,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Powered by the vast Galaxy Find Network, it delivers our most capable Galaxy SmartTag experience yet.”

Versatile, Design, More Possibilities

Galaxy SmartTag3 introduces a compact design that is approximately 35% smaller by volume and 33% lighter than the previous generation², making it easier to attach to keys, smaller bags, luggage or a pet collar³. Its rounded form is finished with an aluminum-decorated button for a refined, durable feel, while new official accessories including a Silicone Case with a keyring and a Loop Case offer even more flexibility.⁴

For the first time in the Galaxy SmartTag lineup, Galaxy SmartTag3 also brings cross-OS compatibility for Galaxy and iOS devices, making it easier for families and groups to access core finding and sharing features across platforms. Through SmartThings Find, users can check and share a tag’s location and use Search Nearby across supported devices.⁵ This is especially useful when a friend or family member borrows a suitcase for a trip, allowing them to check its location and use supported finding features from their own Galaxy or iOS device.

Galaxy SmartTag3 offers industry-leading battery life, with up to 550 days under standard usage and up to 790 days in Power Saving Mode.⁶

See Further, Find Faster

When something goes missing, knowing where to start looking can make all the difference. Galaxy SmartTag3 significantly expands the range of Compass View,⁷ helping users begin narrowing in on an item from farther away.

Bluetooth 6.0 Channel Sounding enables Compass View to provide distance and directional guidance from up to 60 meters away — around three times farther than the previous generation. As users get closer, ultra-wideband (UWB) delivers even greater precision, creating a more continuous finding experience from long range to close range. If a set of keys goes missing somewhere in a large park, Compass View can help users narrow in on its location from farther away and guide them more precisely as they get closer.

When Galaxy SmartTag3 moves beyond direct connection range,the Galaxy Find Network helps keep the search going. More than 900 million participating Galaxy devices worldwide can act as finding nodes, helping detect Galaxy SmartTag3 and update its location beyond the reach of the user’s own phone.⁸Faster Galaxy Find Network updates can surface new location information sooner after disconnection, helping reduce uncertainty when luggage or another tagged belonging is unexpectedly separated from its owner.

Stay Informed Proactively

Galaxy SmartTag3 goes beyond finding by helping users stay informed without actively searching. The new Place Notification⁹ feature adds a proactive layer, letting users define an area and receive an alert when a tagged item moves in or out of it.

Using location data from the Galaxy Find Network, Place Notification can notify users when a family pet leaves the garden or when a bicycle is detected moving out of its usual parking area. Instead of requiring users to repeatedly check a location, Galaxy SmartTag3 can surface the information when it becomes relevant.

Location History¹⁰ lets users review where their tag has been, while Movement Detection Alert¹¹ can notify them when movement is detected so they can stay informed without actively checking.¹²

Built for Everyday Privacy and Confidence

Galaxy SmartTag3 retains an IP67¹³ water and dust resistance rating alongside other key Galaxy SmartTag capabilities:

• NFC-powered Lost Mode,¹⁴ which can display registered contact information or a short message when a lost tag is scanned with a compatible mobile device.

• SmartThings IoT Control, which allows users to trigger preset routines for compatible connected devices using the tag button.
• Left Behind Alert¹⁵, which can notify users when their mobile device loses connection with a tagged belonging.

Privacy and security remain central to the Galaxy SmartTag experience with location data that is encrypted to help protect user privacy.

Availability

Samsung Galaxy SmartTag3 will be available first in Korea beginning 7 October 2026, followed by the U.S., with additional markets to follow in 2027¹⁶. It will be offered in White and Black.

Follow Samsung Malaysia’s newsroom for more updates.

1. Compared to the previous model. ︎
2. The reduction in weight is based on a comparison of the respective product weights. ︎
3. Contains a coin/button cell lithium battery. Keep battery and product components out of reach of children and pets. When attached to pet collars or similar accessories, the product may detach and pose a swallowing hazard, which may cause choking, internal injury, or serious harm. If swallowed, seek immediate medical attention. ︎
4. Accessories sold separately. Color and availability may vary by carrier and retailer. If the Galaxy SmartTag3 detaches from the item it is attached to, it may pose a swallowing hazard to young children and pets. Always ensure the Galaxy SmartTag3 is securely fastened before use and inspect regularly. Discontinue use immediately if the Galaxy SmartTag3 is damaged, deformed, or has detached. If swallowed, contact emergency medical services or a veterinarian immediately. ︎
5. Feature availability may vary by platform. Compass View, Ring Phone and Left Behind Alert are not available on iOS. Devices compatible with the SmartThings app can be checked on the SmartThings website at https://www.samsung.com/smartthings ︎
6. Battery life, which is based on results from internal lab tests conducted by Samsung for typical usage pattern scenarios, is a simulated value of the total battery consumption measured by analyzing normal usage patterns and the current required for each function with the duration of time of each function. Tested with results from a pre-release version of the device using in-box CR2032 battery. Actual battery life may vary depending on different usage patterns, environmental conditions, the replacement battery manufacturer, and other factors.
   When in Power Saving Mode, some of the features, such as Compass View, volume and ringtone settings and others, may become inaccessible with the exception of basic finding function which uses Bluetooth LE. ︎
7. Compass View is available on Galaxy devices running Android 12 or later that support ultra-wideband (UWB) or Bluetooth Channel Sounding. Bluetooth Channel Sounding is currently available only on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy S26 Ultra and Galaxy S26 Plus. Additional devices may be supported in the future. For Bluetooth Channel Sounding, an up-to-60 m detection range is measured under line-of-sight (LOS) conditions, with no obstacles between the transmitter and receiver. Its detection range and the accuracy of direction and distance measurements may be reduced by nearby electronic devices, walls and other physical obstructions. Availability may vary by country, region, and device. ︎
8. Galaxy Find Network availability and location update timing depend on nearby participating Galaxy devices, network conditions, device settings and regional conditions. ︎
9. Place Notification feature is a trial feature. To enable the feature, go to SmartThings > Life > Find, then turn on Notify when in set place. The displayed location of Galaxy SmartTag3 may differ from its actual location depending on its surroundings. ︎
10. Location history is stored for up to 7 days. Older records will automatically be deleted ︎
11. Notify When Movement Detected feature operates only when Galaxy SmartTag3 is disconnected from the device and relies on signals detected by nearby Galaxy devices that have agreed to Offline finding. Notifications may not be triggered depending on the surroundings of Galaxy SmartTag3. ︎
12. Depending on the availability and status of nearby Galaxy devices that have agreed to Offline finding, there may be a delay in sending or receiving notifications, or notifications may not be received at all. Notifications may not be triggered depending on the surroundings of Galaxy SmartTag3. ︎
13. Consistent with IP67 rating, water resistant in up to 1 m (3.3 feet) of water for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use. Water and dust resistance is not permanent and may diminish over time.. ︎
14. Contact information and message must be registered beforehand on the SmartThings app to have it shown on the finder’s device on Lost Mode. The finder’s device must support NFC reading and be connected to the internet to display the pre-registered contact information upon tagging. To help protect your personal information, it is recommended that Lost Mode be turned off when it is no longer needed.. ︎
15. Notify When Left Behind feature relies entirely on the connection to your device. False alerts may occur if obstacles or environmental factors disrupt the connection, even when the item is still nearby. Feature availability may vary by platform, device and market. Left Behind Alert with SmartTag3 is currently not available on iOS. ︎
16. Currently no release date for Malaysia. ︎

Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 Series gives users instant access to powerful capabilities whenever inspiration strikes.

“The Galaxy Tab S12 Series is designed for people who are constantly exploring new ideas, developing new skills and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 Series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.”

Peak Performance in an Ultra-Thin Design

The Galaxy Tab S12 Series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.

Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, the all-day battery lasts up to 23 hours on Galaxy Tab S12 Ultra² and up to 21 hours on Galaxy Tab S12+³, supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter — minimizing downtime so users can get back to what they were doing⁴.

Beyond long-lasting battery life, the Galaxy Tab S12 Series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance and 17% improved GPU power compared to Galaxy Tab S11 Ultra⁵. In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification — the experience stays responsive and fast with fewer interruptions to break their focus.

A newly designed 3D Vapor Chamber efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours⁶. Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 Series also comes with IP68-rated water and dust resistance⁷.

The Galaxy Tab S12 Series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature Dynamic AMOLED 2X displays reaching up to 1,600 nits of peak brightness⁸ — delivering clear, vivid visuals indoors or out. The upgraded seamless Vision Booster now adjusts brightness in real time based on lighting conditions for comfortable viewing.

Sound gets a major upgrade as well, with 4-channel spatial audio — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial or editing.

Making Everyday Tasks More Intuitive and Effortless

Building on an industry-leading hardware foundation, the Galaxy Tab S12 Series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with One UI 9 and the latest Galaxy AI, it brings research, note-taking, creation and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.

Thanks to the Galaxy Tab S12 Series’ immersive screen, users can split the screen into up to three sections in Multi Window layout. For example, users can take notes in Samsung Notes on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the S Pen directly in Samsung Notes, while Note Assist⁹ summarizes their notes¹⁰ – all without pausing the lecture.

Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the Book Cover Keyboard Slim delivers flexibility with comfortable viewing angles and an effortless typing experience alongside the Galaxy AI Key that enables instant access to AI assistants¹¹.

The Galaxy Tab S12 Series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 Series comes equipped with a six-month trial of Google AI Pro¹², providing expanded access to Google’s most capable AI models from day one. Users can ask Gemini about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With Gemini Notebook, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand.

A Complete Ecosystem Designed to Take Skills and Creativity Further

Adobe Photoshop¹³ comes pre-loaded on the Galaxy Tab S12 Series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant¹⁴ and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 Series, users receive four months of free access to the Photoshop mobile plan.

Notability¹⁵, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organize notes and build knowledge more efficiently with S Pen optimization and AI-driven study tools with a six-month free trial, plus 20% off the first subscription.

Goodnotes¹⁶ delivers clean note-taking and organization with one year of free access and LumaFusion¹⁷ enables professional-grade video editing, offered at a 66% discount. And Notion¹⁸ supports flexible writing, planning and organization with one month of its Plus plan free. Clip Studio Paint¹⁹ brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.

In addition to these apps, users can explore a broader range of options that support different needs. MyScript Math instantly solves handwritten equations and shows the steps behind each one, while MyScript Notes summarizes handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. Noteshelf 3²⁰ offers customizable layouts for capturing and organizing ideas, while ArcSite²¹ converts rough field sketches into precise CAD drawings.

Availability

The Galaxy Tab S12 Series will be available starting 7 October in Malaysia and offered in two colors, Gray and Silver.  From 7 October until 8 November 2026, eligible customers can purchase the Galaxy Tab S12 Series for as low as RM127.75 per month²², and get these amazing benefits below:

Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates²⁵.

For added peace of mind, Samsung Care+²⁶ offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices—all directly from the mobile phone.

For additional information, visit Samsung Newsroom.

Specifications

*Specifications may vary by market.
*All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.

1. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. ︎
2. Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors. ︎
3. Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and other factors. ︎
4. Super Fast Charging speed may vary depending on charging conditions and other factors. Galaxy Tab S12 Series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables. ︎
5. The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Tab S11 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications. ︎
6. The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+. ︎
7. Galaxy Tab S12 Series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions. ︎
8. Galaxy Tab S12 Series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode. ︎
9. Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region and language. ︎
10. The note must include a minimum of 200 characters for the summary function to work. ︎
11. Book Cover Keyboard Slim sold separately. The products are available for Galaxy Tab S12 Series. Features and keyboard layout may vary by country, language and device model. Galaxy AI Key can be assigned for select apps only. Pressing Alt + Galaxy AI Key provides the option to switch the AI assistant to Bixby, Gemini or Perplexity. A network connection is required to use Bixby, Gemini or Perplexity. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini. ︎
12. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
13. Adobe Photoshop comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 Series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
14. AI Assistant on Adobe Photoshop is beta version. ︎
15. Notability comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Galaxy Tab S12 Series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
16. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
17. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
18. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region. ︎
19. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
20. Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store. ︎
21. ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region. ︎
22. Based on 36 months installment at 0% interest with eligible bank cards. ︎
23. Terms and conditions apply. ︎
24. Applicable for purchases made with Shopee SPayLater or any bank cards (credit,debit or prepaid) only at participating stores. ︎
25. Availability and timing of OS upgrades and security updates may vary by device model and market. ︎
26. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
27. Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners. ︎
28. Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners. ︎

Set to begin in October 2026, the projects will deploy 5G Standalone (SA) private networks across industrial environments, ranging from shipyards to petrochemical facilities, to validate AI RAN capabilities and generate real-world insights for future deployments.

As part of the Korean MSIT’s initiative, the projects bring together operators, network solution providers, and other industry partners. The collaboration aims to accelerate the adoption of cutting-edge technologies, including AI RAN, physical AI, and autonomous operations, while laying the groundwork for the transition to 6G.

“Korea has long stood at the forefront of global digital and technological advancement. As a key partner with deep roots in this region, we are proud to drive the next stage of network innovation alongside leading operators through these AI RAN projects,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “As AI evolves toward embodied intelligence, networks are becoming platforms that connect a new generation of intelligent machines, including humanoids and autonomous vehicles. Bringing AI RAN and physical AI together in real-world industrial settings marks a meaningful step toward the future of connectivity.”

AI Powered Welding Robots At Shipyards

At the Yeongam Shipyard of HD Hyundai Samho, a prominent global shipbuilder, KT will carry out field trials of key physical AI services, ranging from welding and painting robots in manufacturing environments to autonomous robots for telecom facility operations.

For the AI-powered quadruped welding robot use case, Samsung will support KT with its software-driven, AI-native solutions, including Network in a Server (NIS) — an integrated edge AI platform comprising virtualized RAN (vRAN), AI Core, and AI applications — and Samsung CognitiV Network Operations Suite (NOS) for intelligent network automation. Leveraging 5G connectivity and the edge AI platform, the quadruped robot can autonomously perceive its working environment and perform precise welding.

With these capabilities, Samsung is addressing the demanding network requirements of physical AI services in industrial settings, where ultra-low latency, high reliability, and consistent throughput are critical for real-time robotic control. Designed for on-premise deployment and local processing, NIS brings network and AI capabilities closer to where data is generated and decisions are made. It runs vRAN and 5G SA core software on an AMD EPYC 8004 Server CPU-powered commercial off-the-shelf (COTS) Compact Edge Server from Supermicro with Wind River Cloud Platform. Its software-driven architecture also enables flexible scaling, with the ability to incorporate accelerated GPU compute as needed to meet site-specific requirements. 

“KT views this project as an important starting point for validating the next-generation communications paradigm where AI and networks converge,” said Jongsik Lee, Executive Vice President, KT. “Together with Samsung, we will demonstrate a range of Physical AI services in an AI-RAN-enabled private network environment and secure the key technologies and service models that will lead the AI-Native 6G era.”

Autonomous Patrol Robots at Petrochemical Facilities

As another key part of the country’s Hyper AI Network initiative, SK Telecom will validate physical AI services at SK Incheon Petrochem, a major energy hub for the Seoul metropolitan area. These capabilities include an autonomous robot that patrols hazardous areas and CCTV-based monitoring. The patrol robot transfers high-definition videos in real time while on the move, enabling AI analysis to detect potential hazards and facilitate integrated monitoring.

Samsung is providing its AI-native NIS solution for SK Telecom’s project. The companies will explore how AI-native connectivity can further enhance safety and efficiency in petrochemical environments, where complex chemical processes require rigorous monitoring and operational precision.

“At SK Telecom, we believe AI creates greater value when paired with the right foundation to support it, and this project puts that belief into practice,” said Takki Yu, Head of Network Technology Office at SK Telecom. “Drawing on our AI expertise, we will work with Samsung to validate physical AI services in real-world environments and advance AI RAN as a key technology underpinning the government’s Hyper AI Network initiative and its AI Highway agenda.”

Samsung’s AI RAN delivers a range of capabilities, including anomaly detection, throughput enhancement, and energy efficiency improvements, all validated on live networks around the globe. Building on this experience, Samsung continues to work with leading operators and partners to expand the real-world footprint of AI-native, 6G-ready networks and propel the adoption of AI-driven services across global markets.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios, and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI RAN, and cloud-native AI core to private network solutions and AI-powered automation tools (CognitiV NOS). The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

Samsung Electronics today announced the opening of a new built-in appliance showroom in Löhne, Germany.

Located on the ground floor of the Kitchen Center Löhne — an exhibition center for kitchen industry leaders — the permanent showroom provides kitchen retailers, planners, buyers, and other industry partners with year-round access to Samsung’s built-in appliance portfolio and connected kitchen solutions.

“The opening of this permanent showroom marks an important step for our commitment to the built-in appliance business in Europe,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team of Digital Appliances (DA) Business at Samsung Electronics. “We aim to deepen industry collaboration, strengthen Samsung’s premium positioning, and better capture opportunities in the European built-in market.”

Bringing the AI Connected Kitchen to Life

Designed around Samsung’s connected appliances, the showroom moves beyond conventional product displays by placing built-in appliances in realistic kitchen and residential environments. Trade visitors can experience how Samsung appliances, AI-powered features, and SmartThings connectivity work together to create more intuitive and connected experiences throughout the home. They can also see how seamlessly Samsung’s built-in appliances fit into kitchens in different price segments, from entry to premium price levels.

The showroom includes various areas designed to present Samsung’s built-in appliances.

Near the entrance, kitchen and residential environments demonstrate how Samsung appliances and SmartThings-connected devices can work together throughout the home in realistic settings. In particular, three distinct built-in kitchen packages allow visitors to easily identify and compare differences across Samsung’s product lineup. The displays also highlight how the company’s built-in kitchen appliances complement a variety of kitchen furniture concepts, including wood, white, and navy finishes.

Next, a dedicated product zone presents the company’s refrigeration, cooking, and dishwashing portfolios alongside lifestyle displays and select new products. Key products on display include the Extractor Induction Hob — Samsung’s induction cooktop with an integrated extractor which launched this year — the Bespoke AI Dishwasher featuring AI Wash,¹ Samsung’s built-in and freestanding refrigerators, and the Bespoke AI Oven featuring AI Pro Cooking.²

At the center of the showroom, an open consultation and communication space supports product demonstrations, partner meetings, briefings, and training programs. Visitors can also receive an introduction to Samsung’s B2B platform SPACE, including information on ordering processes, product availability, and product specifications. Together, the areas allow industry professionals to explore Samsung’s built-in portfolio while experiencing the value of its connected-home vision firsthand.

A Strategic Hub for Samsung’s European Built-In Appliance Business

Samsung’s new showroom is also serving as the company’s exhibition space for its participation in Küchenmeile A30, a kitchen trade fair that is one of Europe’s leading B2B platforms for the kitchen, furniture, and interior design industries.

Held every September in and around Löhne — a region in which approximately two-thirds of Germany’s kitchen industry is concentrated — the event brings together more than 300 major kitchen furniture and appliance brands from around the world. It attracts more than 25,000 visitors annually.

Samsung has participated in Küchenmeile A30 since 2013, consistently using the platform to introduce its latest innovation in built-in products. This year, the company’s new showroom provides a novel experience for the wide range of stakeholders visiting the event.

Initially focused on Germany, the showroom is positioned to become a regional demonstration, training, and collaboration hub for Samsung teams and kitchen-industry partners across Europe.

1. AI Wash is a cycle that utilizes a high-resolution turbidity sensor and a machine learning algorithm to optimize washing and rinsing. It operates based on an AI-created algorithm. Actual results may vary depending on individual use. ︎
2. AI Pro Cooking is a feature that uses an internal camera and AI to support cooking functions such as monitoring. Only available on certain models. ︎

Samsung Electronics announced major software updates¹ for select refrigerators and laundry appliances. Beginning in September, the update to Tizen OS 10.0 will bring key services and features to select existing appliances in line with those offered on models launched this year.

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 — as well as select 9-inch Family Hub models released in 2025 — will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognise and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update, the refrigerator can recognise a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief³ and What’s for Today? provide users with personalised information and help simplify meal decisions on a daily basis.

Seamless Interaction With Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.”⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode⁶, which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market.⁷

For more information, please visit: https://news.samsung.com/my/.

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎