Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

Built for Better Durability

Designed to keep up with the demands of daily life, the Galaxy A27 5G combines a reinforced build with industry-recognized Gorilla Glass Victus+ protection, helping it better withstand the scratches and wear that come with everyday use. This focus on durability gives users greater peace of mind throughout the day, while Samsung’s reliable hardware and long-term software support ensure the device remains a dependable companion for years to come.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Continued Innovation for Everyday Convenience

Samsung aims to enhance the Samsung Wallet experience through continuous innovation, with a focus on making everyday transactions more seamless, convenient, and accessible. As digital lifestyles continue to evolve, users can look forward to new enhancements designed to simplify how they pay, store, and manage essentials on their devices. Stay tuned as Samsung continues to expand the capabilities of Samsung Wallet such as QR Pay, and unlock even more ways to make daily life easier.

Availability

Valid until 21 July, to celebrates its launch in Malaysia, customers can enjoy up to RM100 off with a Double Storage Upgrade, a FREE phone case[10]. Shoppers can also unlock exclusive ‘Buy More, Save More’ savings with 10% off selected Galaxy ecosystem devices, including the Galaxy Buds4, Galaxy Buds3 FE, Galaxy Fit3, and Galaxy Tab A11 series when purchased together with the Galaxy A27 5G.

These offers are available via the Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms. For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specification Table

[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Subject to availability and while stocks last.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What Is Sensor Fusion and How Is It Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology[1] for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Galaxy Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Galaxy Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is Galaxy Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modeled loosely on the structure of the human brain — serves as the core noise reduction technology within Galaxy Buds4 Pro’s Sensor Fusion technology. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimized its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Galaxy Buds4 Pro analyzes past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Galaxy Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Galaxy Buds4 Pro continuously analyzes signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Galaxy Buds4 Pro’s superior DNN-powered voice clarity is truly maximized when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz to deliver exceptionally rich and natural voice quality.

▲ Voice clarity WITHOUT Galaxy Buds4 Pro’s noise reduction algorithm

▲ Voice clarity WITH Galaxy Buds4 Pro’s noise reduction algorithm

How Was Galaxy Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Galaxy Buds4 Pro delivers exceptional call quality in the real world, Samsung brought the real world into the lab using massive wind simulators to recreate acoustic scenarios based on actual location recordings.

This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate Sensor Fusion technology with highly optimized algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1] Supported on Galaxy Buds Live and subsequent models

Since its launch earlier this year, the Galaxy S26 series has been making waves across the world, impressing users with its new and upgraded features. In fact, it has earned high praise and recognition from media, including BGR who said that “These are fast, capable, well-constructed smartphones with outstanding cameras, gorgeous displays, and solid battery life.” Closer to home in Southeast Asia and Oceania, the Galaxy S26 series have already become dependable companions that show up in everyday moments. Through hands-on sessions and extended use, media reviews keep landing on the same impression: this Galaxy lineup simply works for you.

Here are authentic thoughts from users who have spent time enjoying these exciting new AI phones.

Your Ever-Ready, AI Phones

An intuitive AI phone, the Galaxy S26 series supports you proactively and seamlessly, handling tasks in the background so you stay focused in every moment.

Galaxy Al[1] does not just translate languages; it’s designed to understand the habits and contextualize the usage of Vietnamese. There’s no need to install third-party applications or pay monthly fees to use these features. Everything is pre-synchronized into the system, making daily tasks. – Vantu, Vatvo Studio (In Vietnamese)

Instantly reply to that message asking for photos or get a glance of your day ahead:

“Galaxy AI[2] tries to make life easier in all kinds of little ways. Now Nudge[3] surfaces useful information when you’re using messaging apps.”

– Adam Turner, Gadget Guy

Never miss another important event:

“​​Now Brief[4] feature provides a daily summary for morning, afternoon, evening and late night including a daily agenda, weather forecast, health summary and sleep pattern. For those who want to see their daily summary locally, this is a useful feature before starting or ending the day.”

– Effi, Amanz

Galaxy S26 Ultra: A Great Camera and Editing System

In first few months of 2026, Samsung’s latest flagship phones have streamlined how people capture and share the moments that matter, bringing everything — from shooting to editing — into one smooth, intuitive experience.

“I also tried out the Galaxy S26 Ultra’s zoom and Nightography[5] capabilities in the Twin Peaks hills. Although the lighting around Twin Peaks is minimal after dusk, the details of the objects are still preserved. This includes the small details of the light from the lamps installed on the tower’s body.” – Lely Maulida, Tekno.kompas.com

Fully capture your experiences, even when enjoying fast-paced activities:

“Documenting fast-paced sports is the ultimate stress-test for any camera, let alone a smartphone. The Samsung Galaxy S26 Ultra passed with flying colors. It proved itself to be a fantastic, reliable tool for capturing high-stakes memories, backed by an impressive suite of pro-level hardware and software features.”

 – Ramon Lopez, Revu

Galaxy S26 Ultra: Privacy You can Depend On, Everyday

The Galaxy S26 Ultra’s breakthrough Privacy Display[6] fundamentally changes how privacy can be protected on a phone. Built from Samsung’s expertise in display technology, this new innovation allows users to customize settings, limiting visibility levels according to their own needs.

“After extended use, the Privacy Display emerges as one of the S26 Ultra’s defining features, for being a quiet but powerful innovation that could set the standard for mobile privacy going forward.”  – Yonk, Geek Culture

Preserve viewing experiences even with the Privacy Display turned on:

“The Privacy Display is truly a gamechanger. Samsung was smart to make it a toggleable feature; if you don’t need it, you can just turn it off. It’s incredibly useful during my daily commute. While I’m personally not a fan of physical privacy films, having this built-in is vital for sensitive tasks like mobile banking.”

 – Munk TV

Thinking about getting a new phone? Check out power users’ exciting impressions of Galaxy S26 series’ mobile AI, great camera and unrivalled privacy and find out how these devices go hand-in-hand to transform your everyday with ease.

[1] Samsung Account login may be required to use certain AI features. * Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. * Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. * Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. * Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Samsung Account login may be required to use certain AI features. * Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. * Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. * Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. * Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.

[3] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[5] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

Since 2020, Generation17 has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship and networking opportunities to amplify their stories and solutions.

On the coast of San Jacinto in northwest Ecuador, a group of university students are up before dawn, combing the shoreline by red light so as not to disturb the sea turtles nesting nearby. For some of the students, it’s the first time they have ever seen the ocean. As the sun rises, they head out to tour mangroves by boat. They later return to clean plastic waste from the beach before heading back to the classroom to learn how it all connects to ocean conservation and climate action.

This is what Academia del Océano looks like in practice: hands-on science education that has long been out of reach for Spanish-speaking communities. The organization was co-founded by José Francisco Ochoa, a biologist from southern Ecuador whose love of nature led him to ocean science and to a belief that protecting our environment starts with making science education accessible.

Together with three colleagues, Juan Fernando Pesántez, Nicole Auz and Francisca Hernández, José Francisco set out to bridge that language gap. “Ocean and climate science is often only in English,” José Francisco Ochoa says. “That means entire communities have been left out of the conversation — and the solutions.”

In the classroom at Academia del Océano’s coastal center, roughly five hours from Ecuador’s capital, José Francisco connects marine science to local conservation challenges.

Science in Spanish

José Francisco grew up surrounded by nature, always curious about the world around him. “I wanted to explore,” he says. “I always wanted to work in the field, with the community.” He channeled that curiosity into a biology degree and a career in ocean conservation.

The deeper he dove, the more clearly he saw the language barrier at work. It was more than an inconvenience. It limited who could enter the profession and help protect the ocean.

So, in 2023, José Francisco and his colleagues founded Academia del Océano — one of the first ocean education centers in Ecuador to teach entirely in Spanish. Their mission: to democratize access to ocean and climate science, advancing the UN’s Global Goal for quality education (Goal 4).

At their coastal center in San Jacinto, courses cover marine biology, ocean conservation and citizen science. Their curriculum supports the Global Goals for life below water (Goal 14) and climate action (Goal 13). In addition, a certified partnership with one of Ecuador’s top universities gives students credentials in marine conservation and marine biology to jumpstart their careers. “We are empowering young people to be leaders in their communities through education and technology,” says José Francisco.

José Francisco and students remove plastic waste from San Jacinto’s shoreline, putting ocean conservation into practice beyond the classroom.

Scaling the Mission

Beyond San Jacinto, Academia del Océano reaches students across more than 10 countries through virtual programming and an active online community — bringing ocean and climate education in Spanish to wherever students are. To power that content, José Francisco and his team use AI to develop curriculum and create multimedia resources that break down complex scientific language into accessible lessons.

Their impact is growing. Since 2023, Academia del Océano has trained more than 10,000 students, awarded over 500 certifications in ocean science, planted more than 2,200 mangrove seeds and released roughly 5,000 sea turtle hatchlings. “Many of our students go on to work in ocean conservation and environmental science,” says José Francisco, “taking what they’ve learned back to their communities.”

Kerly Martinez, a 2025 graduate, says the program inspired her to start an ecotourism company. “We talk about responsible tourism, conservation, waste and plastic issues,” she says. “And I learned all of this right here in Academia del Océano.”

The organization has also been recognized as an official activity of the Ocean Decade, a global initiative coordinated by UNESCO’s Intergovernmental Oceanographic Commission to advance ocean science through 2030.

A student uses a species identification app on a Samsung Galaxy phone to identify a shell collected on San Jacinto’s coast — technology making field research accessible in real time.

Just the Beginning

José Francisco’s vision for the future extends well beyond Ecuador’s coast. He hopes to expand what he and his colleagues have built to reach more Spanish-speaking communities, equipping a new generation to protect their local ecosystems and contribute to ocean research in their own regions. “My dream is that Academia del Océano becomes the greatest platform in the world in terms of ocean education and environmental action,” he says.

For the students arriving at San Jacinto’s shoreline for the first time and for the millions across Latin America who have never had ocean science in their own language, that dream is already taking shape.

Wearable technologies have become a widely available and cost-effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and atrial fibrillation (AFib) detection, biomarker development expertise and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach to developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant- and device-level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations. Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.”

This comic zooms into every fan’s journey to catch their favorite idols, singers and performers – detailing the moments from pre‑show hype to soaking in the energy of the crowd and finally reliving moments in post-concert withdrawal. Along the way, the Galaxy S26 Ultra works seamlessly by their side – combining Galaxy’s industry-leading camera system with AI-powered tools to make capturing concert memories ultra-effortless.

Powerful mobile performance on your Galaxy: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy on the Galaxy S26 Ultra, delivering performances that keep up throughout the day

Bring every concert moment closer: The 50MP telephoto camera with 5x optical zoom and 10x optical-quality zoom lets you capture sharp, detailed concert shots even from seats further away.

Relive and perfect every moment after the concert: With the Galaxy S26 Ultra’s upgraded Photo Assist, easily refine your shots using simple text prompts, while Now Nudge provides timely suggestions to make things more effortless.

Visit https://www.samsung.com/my/smartphones/galaxy-s26-ultra/ to purchase the Samsung Galaxy S26 Series.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & 2026 MARVEL. ©2026 CPII & TSG

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most. It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos, and maybe even a Samsung Experience Store — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favorite heroes connected at https://news.samsung.com/my/ and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in theaters July 31.

Securing computational design data through 4D scanner

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximizing overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyze hundreds of thousands of quantitative and qualitative data points to generate, test, and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract—like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimize experiences for Samsung’s wearables, particularly the Galaxy Buds4 series.

Q. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles—always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative, and more productive lives, while building a better future for all and preserving the environment. To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics, and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

At SDIC, design is combined with AI, data, and computing to achieve maximum comfort for wearable devices.

Q. What exactly is computational design, and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose. Computational design is how we bring this philosophy to life—it is the process of harnessing the immense power of AI, data, and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 and Galaxy Buds4 series.

The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

Q. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximizing the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalized datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

Q. Tell us in detail how the computational design process works in the lab, and how it was implemented in the Buds4 series.

Our computational design process relies on three elements: real people, digital twins, and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analyzed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head[1] and refine the angle of rotation—minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

Q. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung, and our team has developed several specialized AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy—key factors that elevate both the user experience and product performance.

Samsung’s lineup of wearables, such as Galaxy Buds4, Galaxy Watch8, and Galaxy Ring, all incorporate computational design in its development process.

Q. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximize wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

[1] Galaxy Buds4 only

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update[1] makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalized health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyzes five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analyzing metrics like heart rate, VO₂ max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organized into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralized view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalization with greater precision. As users navigate their day, Antioxidant Index now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time. Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalized analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalized insights are always accessible, providing a unified view of user well-being. These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realized with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalized results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology, connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalized solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalized meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.[5] These videos are being showcased on screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung’s official social media channels, including YouTube and Instagram.

[1] Available on smartphones running Android 10 or later and requires Samsung Health app v.6.0.2 or later.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai and Vietnamese.