University life is a constant juggling act. Between lectures, assignments, research papers, group projects and extracurricular activities, students need more than just a device to take notes. Enter the Samsung Galaxy Tab S12 Series combining an expansive display, powerful performance, AI-powered assistance and a connected digital experience, the latest tablet series is designed to help students rethink how they learn, work and create. Whether it’s for drafting the outline of their next assignment, preparing for an important presentation or bringing a creative project to life, the possibilities are endless for students with the Galaxy Tab S12 Series.

Here are five reasons why the Galaxy Tab S12 Series deserves a place in every university student’s backpack.

1. Because you can get more done on one big screen

It’s tiring to bring around a bag full of laptop, textbooks and notebooks around campus so you would love the portability of a tablet! From juggling lecture slides and research papers to annotating PDFs before a deadline, the Galaxy Tab S12 Series helps make studying less of a scramble. The Galaxy Tab S12 Series caters to students’ needs with two display options: choose the 14.6-inch display for more room to work across materials, or the 12.6-inch option for a more portable setup between lectures and study sessions.

What’s more, the Galaxy Tab S12 Series can be turned into a portable screen as an extension to compatible Windows laptops – Second Screen allows you to mirror or extend your laptop screen onto the tablet, instantly making group study at a café or library more productive.

Both are powered by the MediaTek Dimensity 9500 processor, delivering the performance to keep up with demanding academic workloads. Whether you’re preparing an assignment or revising for exams, the Galaxy Tab S12 Series gives you the screen space and power to stay organised and focused.

2. Because AI help you work through tough topics and get ideas flowing

Stuck on a tricky topic or unsure where to start with an assignment? The Galaxy Tab S12 Series gives students access to AI assistants including Google Gemini and Perplexity to help simplify complex concepts, explore research topics and organise ideas for presentations. Getting help is easy, too: just activate the AI assistants by tapping the AI Key on the FREE Book Cover Keyboard. It’s a convenient way to iron out learning workflows, move quickly from questions to ideas and make study sessions more productive, while still checking AI-generated information against reliable sources. You can also perform seamless actions across apps and add your research to your Samsung Notes with a single command without leaving your current app. The best part is the Galaxy Tab S12 Series also comes with six months of Google AI Pro with higher access to Gemini and 5TB of storage so you can take your research to the next level.

3. Because it’s more than a tablet. It’s a creative toolkit for every student

Whether you’re preparing a presentation, editing videos for an assignment or exploring a creative hobby, the Galaxy Tab S12 Series comes with tools to do more. A wide range of essential apps is preloaded to help students explore their individual interests inside and outside the classroom. They include:

• Adobe Photoshop¹: First Android tablet with multi-layer editing, suitable for those looking to pick up a new skill and how to edit pictures on the go
• Notability² and Goodnotes³: Organise lecture notes, annotate documents and keep study materials in one place.
• Notion⁴: Organise tasks, manage deadlines and keep track of projects and study plans.
• LumaFusion⁵: Edit videos for assignments, presentations and personal creative projects.
• Clip Studio Paint⁶: Explore digital illustration, drawing and visual storytelling.

4. Because organizing your notes and files is just that much easier

Switching between devices to find lecture notes, assignment files or group project materials can be a hassle. The Galaxy Tab S12 Series makes it easier to access and share files across compatible Galaxy devices with Storage Share, while Quick Share support for sharing across other compatible operating systems helps students move materials between devices and collaborate seamlessly with classmates. The result is greater flexibility to work with the tools you already own, rather than having to rebuild your entire digital setup around a new tablet.

5. Because it’s a smart investment, with exclusive student offers

Students are always looking to make the most of their ringgit. Samsung is offering big deals to eligible students on the Galaxy Tab S12 Series, which can support up to seven times of OS upgrades and security updates⁷, to make the most out of their devices.

From now until 31 December 2026, eligible students can purchase the Galaxy Tab S12 Series which comes with FREE Book Cover Keyboard, and S Pen for as low as RM111.09 per month under the Samsung Student & Teacher Program. It also comes with preloaded essential apps, like Adobe Photoshop and Google AI Pro, so that students can get started without a hitch.

Getting the student offer is simple:

1. Register for a Samsung Account here.
2. Verify your education email address. Users with a valid “edu.my” education email address are able to enjoy these deals.
3. Shop and save on selected Samsung Experience Stores nationwide, Samsung.com and Samsung Shop app.

But that’s not all, newly registered students can also enjoy an additional 5% off their first purchase, subject to the applicable promotion terms and eligibility requirements.

Whether you are preparing for your first semester, looking to replace an ageing laptop or ready to upgrade the way you manage your academic workload, these offers make it easier to explore what the Galaxy Tab S12 Series can bring to your student life.

1. Adobe Photoshop comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 Series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
2. Notability comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Galaxy Tab S12 Series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
3. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
4. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.  ︎
5. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
6. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
7. Availability and timing of OS upgrades and security updates may vary by device model and market. ︎
8. Free 45W power adapter promotion valid until 8 November 2026. ︎

Whether you’re watching the latest race updates on your phone, catching the action live from home, or heading outdoors for a weekend adventure, your smartphone needs to keep up with everyday life. The Samsung Galaxy A08 is designed with practical performance, everyday durability and long-term software support to help Malaysians get more out of their device.

From tyre dust at an outdoor motorsport event to accidental coffee spills during a busy morning, everyday adventures can put your smartphone through its fair share of challenges.

The Galaxy A08 features an IP64 rating¹ for dust and water resistance, offering protection against dust and water splashes without the need for a bulky rugged case. Whether you’re watching the action outdoors, enjoying a drink at a roadside stop or caught in a light drizzle, it adds a layer of reassurance for everyday mishaps. While IP64 protection helps against dust and splashes, the Galaxy A08 is not designed for submersion in water. Keeping it away from pools and heavy water exposure remains essential.

Reliability also means having a phone that can handle the little things you do every day. Powered by LPDDR5 RAM, the Galaxy A08 is designed to deliver responsive performance with improved memory power efficiency.

Whether you’re streaming race coverage, checking live updates, replying to group chats or switching between apps, the Galaxy A08 supports your everyday multitasking needs. And when you need extra memory resources, RAM Plus provides up to 6GB of additional virtual RAM, depending on device configuration and available settings, helping keep more apps ready in the background. To find the feature, simply use Search on your phone and look for RAM Plus to access the available settings.

An affordable smartphone should offer value beyond the day you buy it. That’s why the Galaxy A08 comes with up to six years of OS and security updates², helping extend its useful life while keeping its software and security protections up to date.

For added protection, Samsung Knox provides hardware-backed security designed to help safeguard your device and sensitive information. Whether you’re transferring money through a banking app, making e-wallet payments or managing personal information, it adds an important layer of defence against digital threats. Of course, good security also depends on good habits. Avoid downloading APK files from untrusted sources, verify payment requests and never share sensitive information with suspicious parties.

From following the excitement of motorsports on the go to managing daily tasks at home, work or outdoors, the Samsung Galaxy A08 brings together practical performance, dust and splash resistance, and long-term software support in one dependable everyday device.

Built to go the distance, the Galaxy A08 is a practical choice for Malaysians looking for lasting value without compromising on the essentials.

Ready to see what the Galaxy A08 can do? Click here find out more about the latest promotion and flexible instalment plans.

1. Galaxy A08 is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
2. Galaxy A08 will be supported with up to six generations of OS upgrades and up to six years of security updates from the first global launch date. ︎

Becoming healthier does not always begin with a major lifestyle change. Sometimes, it starts with an extra walk, a better night’s sleep or remembering to drink enough water during a long workout. What elevates these habits is tracking it to build meaningful insights into your progress and daily needs.

That is the thinking behind Samsung Electronics Malaysia’s latest health push, following the launch of the Galaxy Watch9 and Galaxy Watch Ultra2. Alongside new health and fitness tracking capabilities, Samsung has been encouraging Malaysians to put those healthy intentions into practice through their quarterly step challenges on the Samsung Health app. The most recent challenge, which concluded in September, saw over 10,000 Malaysians participate with the goal of accomplishing 150,000 steps over the span of 3 weeks.

The initiatives come as overall health and physical activity remain an important area of concern in Malaysia. Malaysia’s National Health and Morbidity Survey (NHMS) 2023 reported that 1 in 3 adults in Malaysia are not physically active, and 1 in 2 lead sedentary lifestyles¹. Key findings in the NHMS: Nutrition study in 2024 also found that only 17.1% of adults met the recommended intake of 2 servings of fruit and only 12.2% met 3 servings of vegetables a day.²

For Samsung, technology has an important role to play in helping people maintain an active lifestyle and healthier diets.

“Good health needs to be maintained through the small choices we make every day and simply being more aware of how our bodies are responding to our routines. We shouldn’t wait for something to go wrong before thinking about our health,” Charles Kim, President of Samsung Malaysia Electronics said.

“With Galaxy Watch9 and Galaxy Watch Ultra2, we want to make that awareness easier to act on,” he added. “By combining continuous health tracking with AI-powered insights, we can help people turn complex data into simpler, more useful guidance. And through initiatives like our Samsung Health x HOKA Community Run and Move Together with Malaysia step challenge, we hope to encourage Malaysians to take that first step, and stay active together.”

Bringing healthier habits to life

In conjunction with the launch of the new Galaxy Watch lineup, Samsung collaborated with sportswear brand HOKA to empower Malaysian with the tools, insights and support they need to train smarter and live healthier. Local initiatives included a pre-order exclusive for early birds, the nationwide Move Together with Malaysia step challenge hosted on the Samsung Health app, a community run in Kuala Lumpur on 5 September, and an exclusive Samsung Members e-voucher for 20% off selected HOKA products, valid from now until 31 December 2026.

The momentum continued with Samsung’s nationwide Move Together with Malaysia step challenge, which invited Malaysians to make movement part of their daily routine. Participants simply needed to have the Samsung Health app on their smartphones and complete 150,000 steps during the challenge period. Those who completed the challenge could redeem a RM200 voucher.³

By turning activity into a shared challenge, fitness feels less like a solitary goal and more like something people can pursue together, one step at a time.

The challenge was deliberately straightforward. Rather than asking people to overhaul their routines, it gave them a tangible target to work towards over several weeks. A morning walk, an evening run, extra steps during the working day – all of it counted.

Health tracking that goes beyond counting steps

Both Galaxy Watch9 and Galaxy Watch Ultra2 feature Samsung’s updated health experience, bringing together core areas including Activity, Mindfulness, Nutrition, Sleep and Vitals through Samsung Health. Rather than simply presenting users with a collection of numbers, the watches use AI-powered insights to translate biometric data into more meaningful, personalized guidance.

Among the new capabilities is Nutrition Alert, which introduces hydration guidance during supported activities. During extended exercise, the watch can estimate sweat loss relative to body weight and provide guidance on when and how much fluid to consume.

For runners and people spending time outdoors, that means hydration can become part of the workout data they actively pay attention to, alongside pace, distance and exertion. This is particularly relevant for Malaysians, where heat and humidity can make hydration an important consideration during outdoor activity.

The Galaxy watches also introduce a broader suite of insights designed to help users understand their overall wellbeing. Heart Health Score⁴ combines factors including activity, sleep, body composition and stress trends into a single metric, while Daily Cardio Load⁵ helps users understand training intensity and recovery needs. Fitness Index⁶ provides a broader view of physical fitness and helps users set personalized goals based on their activity and body composition.

For Galaxy Watch9 users, sleep and recovery are also central to the experience. The watch uses overnight health signals to establish a personal baseline through Vitals⁷, helping users identify meaningful changes over time.

Together, these capabilities reflect Samsung’s vision of simpler, connected care – where technology works quietly in the background, helping users make sense of their health data and take practical steps towards their individual wellness goals.

Keep Moving Towards A Healthier You with Samsung and HOKA

Building healthy habits goes beyond tracking your steps and monitoring your wellness. To encourage Malaysians to stay active, Samsung has teamed up with HOKA to offer Samsung Members exclusive savings on selected HOKA products.

Samsung Members can redeem an exclusive e-voucher through the Samsung Members app to enjoy 20% off selected HOKA products on HOKA’s website. Offer valid until 31 December 2026.⁸

Explore the free Samsung Health app now on the Google Play Store or Galaxy Store.⁹

1. Source: 2023 National Health and Morbidity Survey (NHMS): Non-Communicative Diseases and Healthcare Demand ︎
2. Source: 2024 National Health and Morbidity Survey (NHMS): Nutrition ︎
3. Subject to terms & conditions. Challenge period was 26 August to 16 September 2026. ︎
4. Heart Health is intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. ︎
5. Daily Cardio Load is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
6. Fitness Index is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
7. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
8. Voucher redemption and validity period: 15 October 2026 – 31 December 2026. The 20% discount is applicable to selected HOKA products, while stocks last, excluding new launch/products. ︎
9. Samsung Health app can be downloaded for free on the Google Play Store or Galaxy Store. You can download it on other Android smartphones from different manufacturers, such as Google phones. Samsung Health app requires Android OS version 10 or above. Availability of certain services may vary depending on the device model. ︎

From belting out your favourite chorus to catching that unforgettable moment when your favourite artist takes the stage, concerts are all about memories worth reliving. And with a stellar line-up dotting a busy season of concerts in Malaysia like Dato’ Sri Siti Nurhaliza and BTS bringing fans together, Malaysia’s concert scene is giving music lovers plenty to look forward to.

But while the live experience is unmatched, capturing it on your phone is a different story. Dim lighting, artists performing from a distance and the excitement of singing, dancing and jumping along can make getting that perfect shot a challenge. Nobody wants to look back at their concert gallery only to find blurry videos, grainy photos or footage that shakes with every beat.

Enter the Samsung Galaxy S26 FE, a smartphone built on the Galaxy S Series’ camera DNA to help fans capture more of the moments that make live music special. With its powerful camera capabilities, ProVisual Engine and Super Steady Video with Horizontal Lock, it gives concertgoers more ways to bring home the sights, sounds and excitement of a night to remember.

Never Lose Sight of Your Favourite Moments

On an action-packed stage, you might lose focus on your favourite artists. Fortunately, the Galaxy S26 FE also features a My FanCam¹, a game changer in creating your favourite concert content. A feature introduced with the latest Galaxy Z8 Series, My FanCam lets you keep focus on who you want, always helping you get the shot you want.

Jump, Sing and Dance. Let Super Steady Handle the Action.

A concert is not exactly the place to stand perfectly still. You are singing along, jumping to the beat, waving your hands and reacting to every surprise on stage. Trying to record all that excitement while keeping your phone steady can be a challenge in itself.

With Super Steady² Video, the Galaxy S26 FE helps you capture smoother footage while you move with the music. Its Horizontal Lock feature combines expanded optical angles with gyro and acceleration sensors to recognise the direction of gravity and keep your video level, even when you rotate the phone through a full 360 degrees.

That means you can focus on enjoying the moment without worrying quite as much about every movement affecting your footage. From recording an energetic chorus to capturing the crowd singing in unison, Super Steady Video helps keep your memories smoother and easier to watch back.

When the Lights Go Down, Your Camera Should Step Up

Concerts are a visual spectacle, from dramatic spotlights sweeping across the stage to colourful LED displays illuminating the arena. Yet, these atmospheric lighting conditions can be challenging for smartphone cameras, often resulting in grainy images or lost details just when the show gets good.

The Galaxy S26 FE helps make those after-dark memories worth keeping, with low-light capabilities designed to produce clearer, brighter photos and videos while reducing noise and preserving important details. Whether it is the anticipation before the opening act, a sea of fans waving their light sticks or the emotional finale of a favourite song, you can capture the atmosphere without letting the darkness steal the moment.

Powered by Samsung’s ProVisual Engine³, the Galaxy S26 FE enhances image quality and helps preserve detail across a wide range of shooting situations. The result? Sharp details, vibrant colours and lifelike clarity, with less effort required from you. So, when the stage lights hit and the crowd erupts, you can spend less time worrying about your camera settings and more time enjoying the show.

Your Favourite Artists, Closer Than Ever

Whether you are seated in the upper tiers or standing among thousands of fans, your favourite artist can sometimes feel a little too far away.

That is where the Galaxy S26 FE’s 50MP camera and zoom capabilities come into play. Designed to help preserve details, textures and colours, its high-resolution camera gives you more flexibility to capture the action on stage, from an artist’s signature outfit to those expressive moments between songs.

Instead of settling for a distant figure surrounded by bright lights, you can bring more of the performance into focus and capture photos that help you relive the experience. It is especially useful when your favourite singer hits that iconic note, your favourite band launches into its biggest anthem or the entire arena lights up for a crowd-favourite song.

Beyond Photography

The Galaxy S26 FE also brings AI experiences closer to home for Malaysian users. Samsung is expanding Galaxy AI language support to include Malay across features such as Call Assist, Note Assist, Interpreter and Transcript Assist, making it easier to translate conversations, interpret notes, and work across voice recordings in a language Malaysians use every day. Now Nudge also adds Malay language support, helping users get relevant suggestions based on what is on their screen. It’s another step by Samsung towards making AI more accessible and useful in daily life.

1. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed. ︎
2. Super Steady results may vary depending on editing method and/or shooting conditions ︎
3. Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎

Since introducing the first Galaxy Fold in 2019, Samsung has continued to refine the foldable experience through eight generations of innovation, shaped by how people use their devices every day. This continued evolution has resonated with consumers worldwide, including those in across Southeast Asia and Oceania, where sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7.

Beyond advances in design and durability, the latest Galaxy Z Fold8 Series has expanded the possibilities of the foldable form factor – enabling users to multitask, create and edit content, and capture and enjoy their favorite moments, with each foldable designed around different needs.

Here is a closer look at what sets the Galaxy Z Fold8 Series apart:

Engineered With Excellence

Making a foldable thinner and lighter requires redesigning how its interconnected components work together – from the display and hinge to the battery, thermal system and internal architecture.

Through advances in materials and structural engineering, the latest Galaxy Z Fold8 Series achieves a thinner, lighter design while maintaining durability and key performance features, including battery life.

• At 201g¹, Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet².
• New Flex Titanium technology combines a titanium-alloy film with an enhanced titanium plate to enable a slimmer display structure, while maintaining the strength and flexibility needed for repeated folding. It also helps absorb pressure and impact while minimizing crease visibility.
• The Galaxy Z Fold8 Series underwent more than 100 reliability validation tests covering real-world conditions, including drops, repeated folding, pressure, moisture and debris, helping identify potential issues before the product reaches consumers.

Large Screens for Every Lifestyle

A larger screen creates more possibilities when it adapts naturally to how people use their phones – from everyday browsing and immersive viewing to multitasking and content creation.

Galaxy Z Fold8: Designed for Immersive Discovery

• When folded: The 10:16 cover screen³ feels familiar for everyday tasks such as messaging, browsing and social updates.
• When unfolded: The 4:3 main screen⁴ gives users more room to enjoy films and games, while rotating the device creates a more natural format for reading articles, e-books and other long-form content.
• All-day immersive viewing: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy⁵, Galaxy Z Fold8 delivers responsive performance and lasting power. The main screen also features up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, ensuring that content stays clear and vivid even in direct sunlight.

Galaxy Z Fold8 Ultra: Built for Maximum Productivity

• More room to work: The expansive 8-inch main display⁶ makes multitasking and creating content easier, in Galaxy’s slimmest Z Fold design yet at just 4.1mm unfolded and 215g⁷.
• A smarter Galaxy AI experience: Now Nudge⁸ surfaces relevant next steps during conversations, from checking schedules to finding places and saving locations. Gemini Notebook enables users to bring notes, images, recordings and documents into one workspace. With drag-and-drop support and resizable windows in Split view, users can move content between apps and keep key information visible side by side, making it easier to work across tasks.

Switch to Galaxy with Ease

With the Galaxy Z Fold8 Series, Samsung offers distinct foldable experiences to suit different priorities – from the Galaxy Z Fold8’s immersive content discovery to Galaxy Z Fold8 Ultra’s expansive workspace for productivity and content creation.

Making the move to Galaxy is also easier with the updated Smart Switch⁹. Users switching from iOS or another Android device can transfer data wirelessly by scanning a QR code, without downloading an additional app. With One UI 9, the data supported for transfer from iOS expands to include passwords, passkeys, call history, accessibility settings and eSIM information, making it easier for users to bring more of what matters to their new Galaxy device.

1. Weight may vary by country or region. ︎
2. Compared to previous Galaxy Z Fold models. ︎
3. Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values. ︎
4. Aspect ratios shown are approximate, based on representative model values. ︎
5. Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. ︎
6. Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. ︎
7. Weight may vary by country or region. ︎
8. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
9. Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China. ︎

Foldable smartphones were often thought of as not much more than a niche category. That was years ago. This year, we are seeing a drastic change.

As more major technology brands enter the foldables scene, the sentiment should not be apprehension. In fact, for Samsung, which introduced its first Galaxy Fold in 2019, I see it is a sign that an idea we had early on is becoming increasingly relevant to the wider mobile industry.

This is good news, because as more brands enter a category, awareness grows. More people begin to understand what foldable technology is, what it can do, and perhaps most importantly, why they might want one.

The shift from “Does a phone fold?” to “Why do I need a foldable?”

The future of foldables should be about letting people decide for themselves why a foldable phone makes sense for the way they live.

For some, it may be about having a larger canvas such as the Galaxy Z Fold8’s 4:3 screen for watching, reading or gaming with the convenience of folding that canvas into a pocketable form factor. For others, it may be about productivity and multitasking on an all-in-one device like the Galaxy Z Fold8 Ultra. It could also be the compactness of a flip phone like the Galaxy Z Flip8, or simply having a device that enables new ways to create content.

We are now witnessing a transition with foldables moving from something people noticed to something people actually consider for themselves.

From curiosity to consideration

Malaysia is a particularly interesting market in this regard.

The latest national data on information and communications technology shows that mobile phone usage among individuals reached 99.6% in 2025, while internet usage reached 98.3%¹. Malaysians are already deeply accustomed to using mobile technology across work, entertainment, communication and everyday life.

When virtually everyone is already carrying a smartphone, it creates an important opportunity for new form factors, and raises the question of whether a different kind of phone can meaningfully improve the way someone uses it.

We have seen this evolution in our own consumer market insights. Samsung’s 2024 post-launch research² across Southeast Asia and Oceania, including 300 Malaysian respondents, found strong purchase interest in the Galaxy Z series among younger consumers, particularly Millennials and Gen Z³, with foldables being associated with productivity, creativity and photography.

That is a great takeaway – people do not perceive foldables as technological curiosities anymore. They are beginning to really consider what foldables can do for their lives.

With more brands entering the category, that consideration will become even more common.

Competition raises the bar

Foldables make for an unusually complex engineering challenge. Making a screen fold is only the first step. The industry has to continually address durability, weight, hinges, software, displays and the fundamental question of how a changing form should change the experience. All this, while not forgetting to advance key features users value in any smartphone, regardless of its form factor, such as battery capacity and camera capabilities.

While Samsung has been spearheading foldable technology for several years, competition is exactly what I consider essential to push us to learn and improve with every generation of the Z series.

Our first Galaxy Fold weighed 276 grams. Galaxy Z Fold8 now weighs 201 grams, making it Samsung’s lightest fold yet⁴, and it also introduced a new form factor while advancing the display, hinge and internal architecture. With Galaxy Z Fold8, Fold8 Ultra and Flip8, we have also expanded the proposition beyond a single definition of what a foldable should be. One is designed around immersive discovery, another around maximum productivity and content creation, and another around compactness and self-expression.

That progress and the rationale behind the Galaxy Z series happened because consumers told us, directly and indirectly, what would make foldables more useful in everyday life.

The consumer will decide what comes next

This is where I believe competition truly ramps things up for the industry. As more consumers encounter different approaches to foldable design and how it fits their needs, they will become more informed. They will ask better questions.

Is a foldable useful? Does it help me work? Does it fit into my daily routine? Is it durable enough? Does its size and shape actually make a difference? These are some of the questions that will determine the category’s future.

We are already seeing signs of this shift in Malaysia and across our region. Less than a month after the latest Galaxy Z8 series was unveiled at Unpacked, the series recorded strong demand across Southeast Asia and Oceania, with Galaxy Z Fold8 and Fold8 Ultra pre-orders growing by approximately 60% compared with the previous generation. Samsung also saw an increase of more than 60% in switchers from other brands to the latest Fold generation.

These figures are encouraging, and I see them as evidence of a broader change in consumer behavior. We were once astounded by the advent of thin, touchscreen smartphones after a long era of tactile numeric keypads. With every big successful change, the world adapted to these inventions – every time, people embraced the new norm.

And now, people are again becoming more comfortable with the idea that a smartphone does not necessarily have to look the way it has looked for the past decade.

A bigger category creates a bigger responsibility

For Samsung, being the pioneer in foldables has never meant that we expect to be the only ones in the conversation. A thriving product category still needs different ideas, different approaches and different perspectives. When more companies challenge established assumptions, engineers have more problems to solve, designers have more possibilities to explore, developers have more reasons to rethink how software should work with hardware.

And in the end, consumers benefit.

After seven generations of Galaxy Z innovation, and now into our eighth generation, we have accumulated years of learning about what people value and what still needs to improve. We will continue to invest, listen, learn and innovate – not because competition has arrived, but because competition gives the entire industry a reason to push further.

It also makes our responsibility greater.

I believe this next chapter will be an exciting one. The foldable story is no longer about proving that a smartphone can fold. It is about discovering what else becomes possible when it does. And I believe we are only beginning to find out.

1. ICT Use and Access by Individuals and Households Survey Report, 2025, by the Department of Statistics Malaysia. ︎
2. The Samsung Consumer Market Insights’ SEAO Galaxy Z Flip6/Fold6 Post-launch survey was conducted from 27 August to 9 September 2024, with a total of 2,424 participants from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (303), Malaysia (300), New Zealand (301), Philippines (305), Singapore (307), Thailand (300) and Vietnam (308). ︎
3. Compared to other age groups surveyed. ︎
4. Compared to previous Galaxy Z Fold models. ︎

When haze blankets the skies, outdoor runs, cycling sessions and weekend hikes may have to take a back seat. But changing conditions do not mean personal wellbeing has to be put on hold.

For Malaysians, the key is to adapt rather than abandon healthy habits. From swapping outdoor runs for treadmill sessions to prioritizing hydration and recovery, small adjustments can help maintain a balanced lifestyle indoors.

The Samsung Galaxy Watch9 and Watch Ultra2, paired with Samsung Health, offer connected tools to support these daily wellness routines. From tracking indoor workouts and monitoring sleep to providing personalized insights through Sleep Coaching, Energy Score, Antioxidant Index and hydration alerts, the ecosystem helps users stay informed and motivated as their routines change.

1. Keep Moving with Indoor Workouts

When haze disrupts outdoor activities, switching to indoor exercise can help maintain consistency. Treadmill running, stationary cycling, strength training and stretching offer practical alternatives to outdoor workouts.

Allison Yee, national triathlete and fitness content creator with over 350,000 followers on social media, who recently placed third in the Malaysian women half marathon category of the Kuala Lumpur Standard Chartered Marathon 2026, trains indoors when haze makes outdoor exercise less practical, sees it as an opportunity to focus on what she can control.

“Staying indoor and using the gym to train. Use this chance to maximize strength training and structured workout on treadmill. Find a little enjoyment or joy with accompany to the gym, listen to music or watch a video when on the treadmill, and focus on the upcoming event or race. You can only control what you can control.”

Samsung Health’s Fitness section helps users explore workouts suited to their interests and fitness levels. Paired with Galaxy Watch, users can track supported indoor exercises, monitor heart rate, record workout duration and review activity data to understand their progress.

Fitness Index is also another aspect of the new Galaxy Watches that ensures exercise routines are working by analyzing metrics like heart rate, VO2 max and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalized goals so users can make continuous, targeted improvements. This feature can help turn everyday movement into a more consistent habit.

Check out how Allison takes advantage of all the Galaxy Watch has to offer:

For those with busy schedules, even short home workouts, stretching breaks or a few squats can make a difference. As new dad and food, wellness and lifestyle content creator Al Hisham puts it, “1 is better than 0.” Starting small can build momentum over time. Learn how he incorporates working out indoors into his daily routine:

During unhealthy haze conditions, avoid strenuous outdoor exercise. Indoor workouts should also be reconsidered if indoor air quality is poor.

2. Fuel Your Body

Exercise is only one part of maintaining good health. Balanced nutrition and adequate hydration are equally important, especially when disrupted routines make it easy to forget healthy habits.

Samsung Health helps bring these habits into everyday routines through supported Galaxy Watch features. For those who working out indoors and working up a sweat, Nutrition Alert provides hydration guidance by estimating sweat loss relative to body weight, helping users stay aware of their hydration needs during demanding activities.

The Antioxidant Index can also play a part in ensuring you meet your daily nutrition targets, estimating carotenoid levels in the skin using the Galaxy Watch’s advanced BioActive Sensor. Carotenoids are pigments found in many fruits and vegetables, making the feature a useful prompt to pay more attention to fruit and vegetable intake.

On this front, dietician Joey Khor, local nutrition content creator, recommends starting easy by keeping healthy habits simple and achievable, rather than waiting for the perfect time to begin. Learn how she pays attention to nutrition here:

“Do home workouts, walk and run on a treadmill, mindful with eating habits like limiting fried foods and stay hydrated. Choose a YouTube workout and tell yourself you are going to exercise for 5 minutes. Once you start, it’s easier to keep going as you’ve built the momentum.”

Together, these tools complement Samsung Health’s activity tracking by encouraging users to look beyond exercise and consider the everyday habits that contribute to wellbeing. The Antioxidant Index is not a direct measure of overall nutritional status, so a balanced diet remains essential.

3. Sleep Better and Understand Your Energy

Rest is an important part of staying healthy, particularly when balancing work, family commitments and exercise. Consistent sleep schedules, relaxing bedtime routines and a comfortable sleeping environment can support better recovery.

With the latest Galaxy Watches and Samsung Health, users can review their sleep duration, patterns and related insights to better understand their sleeping habits.

Sleep Coaching takes this further by offering personalized guidance based on recorded sleep data and habits. These insights can help users identify opportunities to improve their routines and develop more consistent sleep patterns.

Daily Cardio Load and Energy Score also helps users consider how recovery may influence their day. If sleep has been poor and Energy Score indicates lower readiness, a lighter workout or additional rest may be more appropriate than an intense training session.

Daily Cardio Load contributes to this by measuring accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

By connecting sleep insights with activity data, users can make more informed decisions about when to push themselves and when to prioritize recovery. The goal is not to achieve perfect sleep or maximum energy every day, but to build a sustainable routine that balances movement with rest.

4. Monitor Activity and Heart Health

Staying active also means understanding how the body responds to exercise.

The Galaxy Watches tracks daily activity, including steps and supported workouts, helping users see how everyday movement contributes to their personal goals. Through Samsung Health, users can review their progress, recognize activity patterns and adjust their routines as needed.

Heart-rate and blood pressure monitoring during exercise offers additional insight into how the body responds to different activities and intensities.

These features support greater health awareness but do not replace medical advice, diagnosis or treatment. Anyone experiencing chest pain, unusual shortness of breath or dizziness should stop exercising and seek appropriate medical care.

5. Make Wellness Part of Everyday Life

For FZHD, lifestyle content creator, consistency comes from creating an environment that makes healthy choices easier.

“Maintaining an active and healthy lifestyle is tough because of work demands, lack of motivation, and weather conditions. Fortunately, I have a friend who join me in training and encourage me to stick with my healthy habits.”

His experience highlights how motivation, supportive relationships and realistic routines can help people stay committed to their wellbeing. Check out how FZHD stays motivated with the Samsung Galaxy Watch Ultra2 here:

Muhammad Shaffuan, fitness enthusiast and marathon runner, says: “Don’t put too much pressure on yourself to stay productive all the time. If the haze is keeping you indoors, take it as a chance to slow down a little and do things you normally don’t have time for. Even something simple like working out at home, watching a movie, reading or working on a personal project can help. Most importantly, listen to your body and take care of yourself. The haze won’t last forever, so just take it day by day!”

His ethos highlights that fitness is a life long journey filled with ups and downs, taking it day by day and moving bit by bit is the key to keeping a sustainable fitness lifestyle:

The connected experience of Galaxy Watch and Samsung Health brings these elements together, helping users discover indoor workouts, track daily activity, review sleep insights, monitor hydration, access supported health measurements, and provide additional motivation to keep going.

During hazy periods, Malaysians should continue monitoring official air-quality advisories, limiting outdoor exposure when conditions are unhealthy and following public-health guidance. Indoor exercise is not automatically safe if indoor air quality is also affected.

Ultimately, staying well during the haze does not have to mean doing more. It can mean moving indoors, drinking water regularly, eating balanced meals, getting sufficient sleep or taking a few minutes to stretch.

With Galaxy Watch and Samsung Health supporting these everyday choices, small, consistent steps can help Malaysians maintain their wellness routines until outdoor activities can safely resume.

Winning a new smartphone is one thing. Getting it ready for everyday life is another.

For some of the 10 lucky grand prize winners of Samsung’s 3-day activation at Tun Razak Exchange (TRX) recently, the excitement continued at the Samsung Experience Store, where they collected their brand-new Galaxy Z Fold8 Ultra and immediately began setting up their new devices using Smart Switch.

Beyond the excitement of winning, their experience highlights something that matters to anyone considering a new phone: making the switch should be just as straightforward as using the device itself.

With Samsung Smart Switch¹, moving to a new Galaxy device does not have to mean starting from scratch. Users can transfer much of their important content, including contacts, call history, passkeys, passwords, photos, videos and other data from their previous phone, helping them settle into their new device without the hassle of manually moving everything over.

For those coming from another smartphone brand, this convenience can make the decision to switch feel less daunting. Rather than worrying about leaving familiar content behind, users can focus on discovering what their new Galaxy device can do.

And switching to Galaxy does not mean having to rethink how you share moments with friends and family, either.

In a world where group chats, photos and videos are exchanged throughout the day, compatibility with friends’ devices remains an important part of the smartphone experience. Quick Share², which is now open to AirDrop, makes it easy for Galaxy users to share photos, videos and files with compatible devices, including supported Apple devices, helping them stay connected with friends regardless of the smartphone brands they use.

Whether it is sending photos from a recent holiday, sharing a video from a night out or passing along files for a group project, users can continue sharing the moments that matter without making their choice of smartphone a barrier.

As more consumers consider their next smartphone, the conversation is no longer just about what a device can do. It is also about how easily it fits into the way people already live, work and connect with others.

And with the Galaxy Z Fold8 Ultra, the best part is what comes next. Built on Samsung’s eight generations of foldable innovation since 2019, it brings together a spacious 8-inch³ main display and multitasking tools that let users work across multiple apps side by side, making it easier to move between tasks without losing their flow. Its 200MP Ultra camera system, enhanced by Samsung’s ProVisual Engine, gives users the flexibility to capture detailed photos and videos, while Gemini Notebook⁴ and Galaxy AI features such as Now Nudge⁵ and Photo Assist⁶ help turn everyday tasks and creative ideas into action.

It is this combination of productivity, powerful imaging and intelligent experiences that makes the Galaxy Z Fold8 Ultra more than a new phone — it is a new way to get things done, with Samsung continuing to push the boundaries of what a foldable can offer.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China. ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models running on One UI 9 and One UI 8.5, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, and Galaxy S26, with support planned to expand to more models in the future. ︎
3. When unfolded. ︎
4. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Unless canceled earlier, Google One will charge RM97.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. ︎
5. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎

Sleep Coaching Becomes Easier to Start and More Personalized

While sleep tracking tells users how they slept, sleep coaching helps them sleep better by turning personal sleep goals and data into daily habits.

Samsung has made it even easier to begin sleep management. Users can now initiate Sleep Coaching with just three days of data within the past two weeks instead of seven days in a month.

During setup, users complete a survey on sleep regularity, sleep interruptions, alcohol and caffeine intake and subjective sleep satisfaction. With these survey responses and three days of sleep data, the app assigns a personalized Sleep Animal symbol and builds a tailored four- to eight-week coaching program based on individual goals. As users progress, the program dynamically adapts its weekly recommendations to reflect changing sleep patterns, tracking daily sleep satisfaction and lifestyle shifts.

Informed by principles of behavioral sleep science, the program gives users daily habit checklists and sleep tips — making it easier to build healthier routines, such as avoiding screens an hour before bed, skipping late caffeine and stretching outdoors after waking up.

Users can also enjoy more intuitive and detailed analysis reports. The new pentagon-shaped Sleep Balance graph consolidates five key aspects of sleep indicators —sleep time, sleep regularity, awake time during the night, sleep satisfaction, and Energy Score²— to provide an at-a-glance view of sleep trends and areas that may warrant attention, based on data collected or inputted through sleep coaching.

Morning daily insight messages, which review the previous night’s sleep with helpful tips, integrate closely with weekly and final reports to provide a comprehensive view of sleep trends. By linking daily actions with this data-driven progress, Samsung Health helps users establish sustainable lifestyle habits to support everyday wellness.

Expanded Running Programs and Strava Routes Integration

In response to the growing popularity of running, Running Coach³ has been upgraded to deliver a more dynamic and connected training experience.

Training tiers have expanded from 10 to 12 levels. While users continue to receive a personalized training plan based on a 12-minute running test or their historical running data, this update introduces new levels to support intermediate and advanced runners. These dedicated training tiers enable them to set higher benchmarks, challenge themselves, and steadily improve their performance.

To celebrate achievements and sustain motivation, Running Coach introduces an enhanced social media sharing feature. Runners can seamlessly export their workout data into share-ready templates designed for various social platforms, making it easier to share milestones, personal records, and route highlights with their fitness communities.

Samsung continues to strengthen ecosystem connectivity through a partnership with Strava⁴, a global fitness platform. Users can import their favorite Strava Routes for running, trail running, and cycling directly into Samsung Health. This integration supports compatibility and user convenience across both platforms.

“Samsung Health’s personalized coaching empowers users to understand their health data, taking a step toward supporting everyday wellness,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience Business at Samsung Electronics. “We will continue to leverage the Galaxy ecosystem and our technology to build a trusted health platform.

These upgraded features will be progressively rolled out via Samsung Health app updates starting in October.⁵

1. Available on Samsung Health App v.6.24 or above and must be paired with Samsung Galaxy smartphones with Android OS 11 and above. Requires a minimum of three days of sleep data tracked within a seven-to-14-day period. Available via Galaxy Watch 4 series and later models, Samsung Galaxy Fit3 and later models, and Samsung Galaxy Ring. ︎
2. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
3. Running Coach is available on Android phones (Android 10 or above) and requires Samsung Health app (v6.30.2 or above). Samsung account login required. Service available only with Galaxy Watch8 Series or later Galaxy Watch Series. ︎
4. Strava is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Syria, Russia, parts of Ukraine, and South Korea. ︎
5. Some features may be supported through future software updates, and availability and timing may vary by market, model, and other conditions. ︎

Samsung is expanding language support for Galaxy AI and Bixby, bringing these experiences to more users in their own language.

Galaxy AI is expanding language support across more of its features, starting with those that translate, transcribe and summarize. Call Assist, Note Assist, Interpreter and Transcript Assist now include Hungarian and Malay, bringing features such as Live Translate to 24 languages¹.

Elsewhere in Galaxy AI, Now Nudge, which suggests a relevant next step based on what is on screen, add eight languages² to reach 24 as well.

Bixby is a device agent that offers intuitive device control through natural conversation. Users can ask for what they need in their own words, without having to know the exact name of a setting or where to find it in a menu. With the addition of Polish, Thai and Vietnamese, Bixby now supports 12 languages³, allowing more Galaxy users to control their devices more effortlessly.

Bixby’s new languages will begin rolling out on October 14⁴, with the new Galaxy AI languages to follow in the coming weeks⁵.

1. Galaxy AI supports 24 languages: Arabic, Chinese (China mainland, Hong Kong, Taiwan), Dutch, English (Australia, India, UK, U.S.), Filipino, French (Canada, France), German, Gujarati, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese (Brazil, Europe), Romanian, Russian, Spanish (Mexico, Spain, U.S.), Swedish, Thai, Turkish and Vietnamese. Regions in parentheses do not represent separate languages. ︎
2. Now Nudge adds Dutch, Filipino, Gujarati, Hungarian, Malay, Romanian, Swedish and Turkish. ︎
3. Bixby service availability requires Samsung Account login and a data connection. Available functions and features may vary by country, region and language. Bixby supports 12 languages: Chinese (China mainland), English (India, UK, U.S.), French, German, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Latin America, Spain), Thai and Vietnamese. Regions in parentheses do not represent separate languages. Other supported languages may be added in the future. Not all accents, dialects and expressions are recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, and when using Maximum Power Saving mode, Emergency mode, and Samsung Kids. ︎
4. Detailed schedules and features may vary depending on the device or country. ︎
5. Some of the new Galaxy AI languages can be downloaded as language packs from the Settings app. ︎