The Galaxy S26 series raised the bar with its boldest camera and AI innovations yet, making it easier for users to capture, create and connect every day.

On 27 August 2026, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 8 p.m. Malaysia Time.

Seven years ago, Samsung set out to redefine what a smartphone could be.

At the time, foldable devices represented more than a new category of technology. They represented a question: could a smartphone become fundamentally different from the slab we had known for decades? Could a device change its shape to change the way we live, work, create and experience content?

Samsung believed the answer was yes.

Today, as we introduce the latest Galaxy Z8 Series in Malaysia, that belief has evolved into years of innovation, engineering and learning. We are in our eighth year of pushing boundaries, listening to consumers and challenging ourselves to imagine what comes next.

Our journey has never been about creating a device that simply folds. It has been about creating experiences that could not exist on a conventional smartphone.

Innovation, after all, is not about technology for technology’s sake. It is about using technology to unlock experiences that were previously impossible.

This philosophy is particularly evident in the evolution of our foldable portfolio.

While Galaxy Z Fold has continually redefined what a foldable smartphone can be, this year marks an exciting new chapter in that journey with the introduction of a new foldable form factor with the Galaxy Z Fold8. It is not simply another variation of an existing design. It represents a new category within foldables, created around a different way of experiencing mobile content.

At its heart is a simple idea: when the experience demands more, the screen should give you more.

The expansive display is designed to bring immersive experiences closer to the way they were meant to be experienced. Whether watching a film, exploring rich visual content, viewing photos, gaming or simply immersing yourself in the content you love, the larger canvas creates a sense of scale and engagement that a traditional smartphone cannot replicate.

It is a shift from simply having more screen to experiencing content in a fundamentally different way.

And that is what makes this new form factor so meaningful.

We did not begin with the question of how we could make a larger foldable. We began by asking what people could do if they had a larger, more immersive canvas that could still fit into the mobile experience.

The answer is a device designed around the moments when immersion matters.

This is the essence of Samsung’s approach to foldable innovation: the form factor should serve the experience.

Over seven generations, we have made our foldables thinner, lighter and more durable. We have refined the hinge, strengthened the display and advanced the materials and engineering behind every generation. But the real measure of that progress is not found in specifications alone. It is found in what people can do with the device.

That is why our foldables have evolved from being a technological curiosity into a category that is increasingly becoming part of everyday life.

The latest Galaxy Z Fold8 continues this philosophy by bringing together a new form factor, an expansive display, Galaxy AI and the connected Galaxy ecosystem. Together, these technologies allow us to rethink not only how a smartphone looks, but how it behaves and how people experience it.

For content, this means more room to immerse.

For creativity, it means more canvas to explore.

For productivity, it means more space to work.

And for everyday experiences, it means a device that can adapt to different moments and different ways of interacting.

This is where we believe the future of mobile technology becomes particularly exciting.

The next chapter of innovation will not be defined simply by adding more technology. It will be defined by how seamlessly that technology fits into our lives, and how naturally new technology can open experiences we did not previously think were possible.

A device should not ask people to change the way they live just to accommodate technology. Instead, technology should evolve around people.

That belief has guided Samsung for seven years of foldable leadership.

Being a pioneer is not simply about being first. It is about having the conviction to invest in an idea before its potential is fully understood, the discipline to keep improving it, and the vision to continue redefining what comes next.

Seven generations of Galaxy Z have taught us that innovation is a journey, not a destination.

And our latest generation represents another step forward, not only in how a foldable device is designed, but in how we think about the experiences it can create.

The future of mobile is no longer constrained by the shape of the smartphone we have always known.

A screen can become larger when immersion matters. A device can take on a new shape when the experience calls for it. And technology can become more intuitive when it is designed around people rather than limitations.

This is why we continue to lead with foldable innovation.

Because the greatest opportunity of this technology is not simply that a screen can bend.

It is that a different form can unlock a different experience.

As we enter the next chapter of Galaxy Z, our ambition remains unchanged: to challenge the familiar, redefine what is possible and create technology around the experiences people want to have.

Seven years ago, we showed the world that smartphones could take a new shape.

Today, we are showing what becomes possible when that new shape is designed around a new way of experiencing the world.

The future does not have to look like the past. Sometimes, all it takes is a new form to unlock an entirely new experience.

And at Samsung, we intend to keep leading the way.

Switching to Galaxy is now easier than ever with the updated Smart Switch, allowing iOS users to scan a QR code and wirelessly transfer data without additional apps.

At Galaxy Unpacked this July, Samsung unveiled the newest additions to the Galaxy portfolio, continuing the legacy, innovation and leadership that have defined the foldable category across generations of the Galaxy Z series.

Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra combine intelligent capabilities with innovative form factors to deliver more personal and adaptive experiences while setting a new standard for the AI era.

Is it time for an upgrade? Here’s how the latest Galaxy Z series foldables unfold new experiences:

Thinner and Lighter

It’s no secret that Samsung is always working to deliver devices that integrate into your life seamlessly. Part of doing that is creating devices that feel comfortable and natural to use. New generations of Galaxy Z series foldables offer thinner and lighter designs, and when it comes to Galaxy Z Fold8 Ultra and Galaxy Z Flip8, the difference is clear. Galaxy Z Fold8 Ultra is thinner than Galaxy Z Fold7, and Galaxy Z Flip8 is nearly 0.5 mm thinner and 8 g lighter than Galaxy Z Flip7. The new Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet at just 201 g.[1]

Elevated Camera Experiences

Galaxy Z Fold8’s dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives.

We know that camera capabilities play a huge role in your decision to upgrade or not. So, year after year, we innovate toward offering the best camera experience possible with options that best suit your needs.

Galaxy Z Fold8 Ultra features the most powerful camera experience ever offered in the Galaxy Z series. The 200 MP Wide camera and upgraded 50 MP Ultra Wide camera allow you to take scenic shots in high-resolution detail. Plus, wider apertures on the Ultra-Wide sensor provide improved brightness compared with Galaxy Z Fold7. And the new My FanCam[2] feature gives you added versatility to reframe and track the subject of your video.

Galaxy Z Flip8 gives you the ability to go hands-free with FlexCam while the lens picks up true-to-life details, so your pictures are always authentically you. Plus, Super Steady now offers a Horizontal Lock[3] option to help keep your footage looking smooth.

Better Battery Life and Performance

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

No one wants to be interrupted by a low battery while they’re mid-scroll, mid-call or mid-game. The 5000 mAh battery[4] on Galaxy Z Fold8 Ultra protects against that. Engineered to maintain a slim frame, the battery powers an expansive screen without compromising design, so you can enjoy up to 27 hours of video content before a quick refuel session with Super-Fast charging.[5]

When it comes to Galaxy Z Flip8, you get powerful performance to support all the ways you creatively express yourself. Powered by Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, Flip8 will help you to handle demanding days without breaking your flow. The advanced NPU delivers 41% faster AI performance compared to Z Flip7, while the improved GPU provides optimized graphics performance, and the CPU provides 30% faster processing.

Try Something New Entirely

Galaxy Z Fold8 is Samsung’s all-new foldable form factor. The shorter, wider design enables Galaxy Z Fold8 to shift naturally and fluidly to match the ways you enjoy content.

The 10:16 cover screen is ideal for scrolling social media, and the immersive 4:3 main screen is great for unfolding to enjoy movies and e-books.[6] Whichever you choose, optimized aspect ratios on both screens enable you to watch content exactly how you want. Plus, anti-reflection on the main screen and 3000 nits of brightness provide better clarity indoors or outdoors, while new Flex Titanium technology strengthens display support, absorbs pressure and impact, and reduces crease visibility over time for a better viewing experience.

But it’s more than just a new form factor. Galaxy Z Fold8 features powerful performance, dual 50 MP cameras and Fold-optimized AI experiences.

Ready to Make the Switch?

If you’re looking to boost your productivity, upgrade to Galaxy Z Fold8 Ultra for a slim and sleek design with Ultra performance, a long-lasting battery[7] and an Ultra camera.

Leaning into creativity? Upgrading to Galaxy Z Flip8 will give you more ways to express yourself using Samsung’s most pocketable foldable.

And if you want a completely new experience, Galaxy Z Fold8 is great for discovery and made for scrolling, with a uniquely fluid form that shifts with the content you choose.

For the latest news, please visit the Samsung Newsroom at news.samsung.com/my.

[1] Weight may vary by country or region.

[2] Samsung account is required. Video must be 720 x 720 pixels or higher. Results may vary.

[3] Available on Wide & Ultra-Wide lenses; supports up to QHD at up to 30fps. Image will be cropped to maintain a level horizon.

[4] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under the IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[5] Requires 45W Super Fast Charger (sold separately). Charging speed depends on battery level and other factors; use only Samsung-approved chargers; do not use any worn or damaged chargers or cables; incompatible charger or cable can cause serious injuries or damage to your device.

[6] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5″ in the full rectangle and 5.4″ accounting for the rounded corners. The Main Screen size is 7.6″ in the full rectangle and 7.6″ accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[7] Compared to previous models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

Access Warranty and care instantly from Settings.

Available in Settings, Warranty and care displays information[2] about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.[3] Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added protection beyond the standard warranty, users can easily explore and enroll in a Samsung Care+ plan that matches their needs.

Resolve Device Issues with Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

Bixby offers customized responses to your inquiries.

Users can also access Bixby[4] from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap “Request a repair” to book a repair at a Samsung-authorized service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs[5] for major parts alongside the cost of the same repair with Samsung Care+. This comparison helps users weigh their options and decide whether additional protection is worthwhile.

Repair estimates on main parts can also be verified. *Images simulated. Sequences shortened. Actual UI may be different.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support and repair services together, Warranty and care gives Galaxy users a simpler way to manage their devices for greater peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

For peace of mind today and lasting value tomorrow, Galaxy devices are supported by professional care at nearby Samsung-authorized service centers, both at home and abroad. *AI generated visual simulated for illustration purposes only.

About the all-new Galaxy Z series

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go. The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience.

[1] Available features in Warranty and care menu may differ by country/region.

[2] Warranty information is available only for devices registered to a Samsung account.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the local customer services center at your destination country/region in advance for Samsung Care+ availability.

[4] Ask Bixby features and supported content may vary by country or language.

[5] Availability of estimated repair costs may vary by device model or region.

Combining refined hardware with powerful AI capabilities, the new Galaxy Z series delivers an advanced camera experience across professional-quality landscapes, dynamic video, and expressive selfies.

Fresh from Galaxy Unpacked July 2026, Samsung Newsroom took all three devices across London to put their cameras to the test.

Galaxy Z Fold8 Ultra: Brilliant Detail, Day and Night

The journey began in Westminster. The Palace of Westminster, with Big Ben rising above it, sits along the River Thames, while the London Eye stands across the water on the South Bank — a view that brings together London’s past and present.

Shot with Galaxy Z Fold8 Ultra, Big Ben and the surrounding cityscape came through in crisp detail.

(From top to bottom) Photo taken with Galaxy Z Fold8 Ultra and a cropped zoom of Big Ben enlarged by more than 10x

Galaxy Z Fold8 Ultra’s 200MP main camera brings distant subjects into sharp focus. A new high dynamic range (HDR) capability in 200MP mode delivers richer colors and finer detail. Zooming in reveals Big Ben’s intricate stonework and even the Latin inscription beneath the clock face, demonstrating Ultra-level clarity down to the smallest details.

Photo taken with the 200MP camera from the London Eye on Galaxy Z Fold8 Ultra

At 135 meters tall, the London Eye is difficult to fit into a single frame from up close. The Galaxy Z Fold series’ first 50MP ultra-wide camera makes it possible to capture the towering landmark, ticket office, and nearby visitors in a single shot.

(From left) Photos taken with the 1x camera and 50MP ultra-wide camera on Galaxy Z Fold8 Ultra

After sunset, London took on a different character. At Tower Bridge, enhanced Nightography reduced noise in low light while preserving the illuminated bridge and texture of the flowing river in vivid detail.

Tower Bridge captured with enhanced Nightography

Photo taken with Nightography

Galaxy Z Fold8: Ready for Moments in Motion

Some travel moments are worth seeing from both sides of the camera. As Tower Bridge slowly lifted, Dual Recording captured the bridge in motion and the reactions of those watching in a single video.

Dual Recording

Dual Recording uses the rear and front cameras simultaneously, with real-time previews on the expansive main display for easy framing. The two perspectives are combined into a single split-screen video, making the feature ideal for vlog-style content that captures both the moment and the reaction.

Video recorded with Dual Recording

Away from the busy tourist hotspots, the journey continued to St. James’s Park. Filming one of the park’s resident pelicans proved challenging, as it moved quickly across the frame. For fast-moving action like this, Super Steady came in handy.

Users can capture stable footage in high-motion situations.

Even as the phone moved sharply from side to side to follow the pelican, Super Steady with Horizontal Lock kept the footage level.

Video recorded using Super Steady with Horizontal Lock

Users can edit content on Galaxy Z Fold8’s large 7.6-inch main display.

Galaxy Z Fold8’s expansive 4:3 main display makes it easy to review clips, edit them to the desired aspect ratio, and share them with friends. From shooting to viewing and editing, the creative process flows seamlessly on one device.

Galaxy Z Flip8: Freedom From Every Shot

Galaxy Z Flip8 brings more fun and flexibility to travel photography. With Flex Mode, users can position the phone for hands-free shots from multiple angles — without help from others.

Flex Mode on Galaxy Z Flip8

Galaxy Z Flip8, the thinnest and lightest Galaxy Z Flip yet, fits comfortably in one hand. FlexWindow on the cover screen provides a real-time preview, making it easier to frame selfies.

Equipped with a 50MP wide-angle camera and AI-powered ProVisual Engine, Galaxy Z Flip8 captures high-quality selfies in fine detail, down to individual strands of hair.

Galaxy Z Flip8’s improved AI Bokeh feature naturally separates subjects from the background for portraits with greater depth.

The journey ended aboard one of London’s iconic double-decker buses. Folded halfway, Galaxy Z Flip8’s Camcorder Grip made the device comfortable to hold like a camcorder while recording on the move.

Camcorder Grip

Zoom Rocker with Camcorder Grip provides precise control over zoom speed for smooth, natural zoom-ins.

Camcorder Grip with Zoom Rocker

Exploring London with the latest Galaxy Z series revealed new ways to see — and remember — the city through each device.

With Galaxy cameras, Samsung will continue to help users capture the moments that matter and preserve those memories for years to come.

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go. The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience.

Samsung West Lake store in Hanoi city

Samsung Electronics officially launches the new Galaxy Z series and Galaxy Watch line-up in Southeast Asia and Oceania, with the devices available across the region from 14 August 2026 onwards. Before the start of official sales, the region achieved a record high volume of pre-order foldables sales in Southeast Asia and Oceania with the launch of Galaxy Z8 series. Total sales of the Galaxy Z Fold8 and Fold8 Ultra devices were almost 60% higher compared to the Galaxy Z Fold7.

Since its unveiling, the Galaxy Z8 series has seen positive consumer response across the globe – with pre-orders for the new lineup increasing by more than 30% compared with the previous generation. Demand for the new devices in Southeast Asia and Oceania has also been robust. The Galaxy Z Fold8 has emerged as the most popular option in the region, accounting for almost six in every ten Galaxy Z8 devices ordered.

[1]

Built on seven generations of accumulated foldable technology and expertise, the new Galaxy Z series introduced an even more powerful foldable lineup and drew significant attention from the outset. The new line-up also resonated with the younger audience in Southeast Asia and Oceania, with consumers in their teens through 30s making up almost 60% of Galaxy Z8 series customers who placed their orders through Samsung.com.

By color, Graphite and Lavender were the most popular among Southeast Asia and Oceania consumers who went for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink was the top color for the Galaxy Z Flip8.

The Galaxy Z Fold8, optimized for immersive viewing of content popular among younger consumers — including short-form videos, webtoons, games and e-books — led demand. This fresh form factor supports immersive viewing, reading and gaming on the 4:3 main display[2] and at just 201g, it is Samsung’s lightest Galaxy Z Fold.

Meanwhile, the Galaxy Z Fold8 Ultra, appealed to consumers who prioritize productivity with its large-screen experience. Its expansive 8-inch main display offers more room for multitasking and an upgraded camera system helps users capture richer detail, color, and clarity. The Galaxy Z Flip8 is designed for those who value maximum portability – it is Samsung’s sleekest Flip ever released – and self-expression. With a reimagined FlexWindow, users can access apps, insights, actions and assistance directly on the cover screen.

The new foldable devices also support Smart Switch, which enables wireless data transfer through a QR code without requiring a separate app installation. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Alongside the Galaxy Z8 series, Samsung also launched the Galaxy Watch Ultra2 and Galaxy Watch9 which have both been enthusiastically welcomed by consumers in Southeast Asia and Oceania.

Built for outdoor adventures, the Galaxy Watch Ultra2 is built for users looking for long-lasting endurance while the Galaxy Watch9 is designed to be an everyday health companion. Together with the new Galaxy Z series, the latest Watch line-up strengthens Samsung’s AI ecosystem, delivering more connected experiences across phone and wrist.

Customers at Galaxy Z8 Series Pop-Up Event in Malaysia

To give users peace of mind, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad.

Purchase the all-new Galaxy Z Series and Galaxy Watch Series in Malaysia today!

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go. The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience.

From 14 August to 4 October 2026, save up to RM1909.90 when you purchase the new Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8.

From 14 August to 4 October 2026, purchase the latest Galaxy Watch Ultra2 and Galaxy Watch9 to enjoy these exclusive benefits and promos!

[1] Image for illustration purposes only.

[2] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[3] Eligible customers who purchase selected models using AmBank, Bank Islam, CIMB Bank, Malayan Banking, RHB Bank, HSBC and United Overseas Bank.

[4] Promotion period runs from 18 August to 30 November 2026. Eligible users can redeem the voucher on the Samsung Members app.

[5] Promotion runs from 1 July 2026 to 30 September 2026.

[6] Promotion runs from 14 August 2026 to 31 August 2026.

[7] Redemption period runs from 1 August 2026 to 31 July 2027.

[8] Promotion runs from 1 July 2026 to 30 September 2026.

[9] Promotion runs from 14 August 2026 to 31 August 2026.

[10] Redemption period runs from 1 August 2026 to 31 July 2027.

Performed by pianist Yekwon Sunwoo, Frédéric Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” adds a lyrical dimension to everyday life. Sunwoo became the first Korean to win the Van Cliburn International Piano Competition in 2017 and holds the record for the most international competition wins by a Korean pianist. More than 190 years after Chopin composed the piece, Sunwoo offers a fresh interpretation that can now be heard on the latest Galaxy devices.

▲ Behind-the-scenes footage of the Chopin nocturne ringtone recording

Chopin’s Nocturne for One UI 9

Samsung’s choice of Chopin’s “Nocturne in E-flat Major, Op. 9, No. 2” as a new ringtone carries special significance. To celebrate the release of One UI 9, Samsung selected the piece from Chopin’s Op. 9 — a fitting nod to the shared number. Long cherished worldwide for its serene melody and delicate emotional expression, the nocturne lends itself naturally to alarms that start the day and ringtones that signal incoming calls.

The new nocturne ringtone debuts with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8.

Yekwon Sunwoo

Capturing Chopin for Galaxy

The recording took place at Samsung Galaxy Sound Studios, located at Samsung Seoul R&D Campus — the very space where Galaxy’s sound identity is shaped.

Byeong Joon Hwang and Young Jae Jang of Sound Mirror Korea — who have collaborated with Samsung on several projects — oversaw the recording and mixing, carefully preserving the nuances of the performance. Master piano technician Hyungu Kang refined the instrument’s tone, ensuring clarity and precision in every note.

“The warm piano tone and the acoustics of the studio made it an ideal setting for performing the nocturne,” said Sunwoo. “It was meaningful to bring the comfort and timeless emotion of classical music to Galaxy devices used by people around the world.”

Sunwoo performs Chopin’s nocturne.

A Classical Touch to Everyday Life

More than a simple alert, the new ringtone carries the lingering emotion of classical music into the devices people turn to throughout the day. This connection reflects Galaxy’s philosophy of delivering sound experiences that extend beyond the device itself.

“The nocturne evokes the stillness of the night, and we wanted its gentle resonance to weave naturally into the rhythms of the day,” said Myoung Woo Nam, Principal Sound Designer, Mobile eXperience (MX) Business at Samsung Electronics. “We hope that encountering classical music in everyday life will create special moments for users.”

Samsung will continue to apply a consistent sound philosophy across its products to enhance the user experience and further expand Galaxy’s distinctive sound identity.

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

Hubert Lee

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

Product sketches and design elements on display illustrate the design process behind the new Galaxy Z series[1].

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognized that no single foldable can meet every need – One size does not fit all.

Some users prioritize productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimized the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimized for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry[2].

Q. How were these colors chosen for the new Galaxy Z series?

Each color was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the center of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations. We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centered values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

The all-new Galaxy Z series

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go. The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience.

[1] Images for illustration purposes only.

[2] Aspect ratios shown are approximate, based on representative model values.

From rugged mountain trails to a restful night’s sleep, wearable devices are making everyday life smarter.

Samsung Electronics’ new Galaxy Watch Ultra2 and Galaxy Watch9 support healthier lifestyles with advanced fitness tracking and everyday wellness features. Galaxy Watch Ultra2 helps runners maintain their pace in different environments with Trail Run, while Galaxy Watch9 provides personalized health insights through continuous health monitoring.

Samsung Newsroom explores how Galaxy Watch Ultra2 and Galaxy Watch9 expand the digital health experience through the two videos below.

A Smarter Running Partner

A 24/7 Health Companion

Samsung Member Stars at Galaxy Unpacked July 2026

From July 22 to 24, Samsung Electronics brought together 51 Samsung Members Stars from 17 countries for Galaxy Community Connect July 2026 in London. Samsung Members Stars are highly engaged Galaxy users who consistently create high-quality content and actively contribute to the Samsung Members platform.

Participants attended Galaxy Unpacked July 2026 and explored various parts of London through a cultural tour, where they got hands-on experience with the newly unveiled Galaxy Z series and Galaxy Watch9. Samsung Newsroom highlights the features Samsung Members Stars picked as their favorites in the infographic below.

The all-new Galaxy Z series

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go. The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience.