Samsung AI Assistant is a built-in app for compatible Android-based Samsung Interactive Displays¹ that helps teachers support every stage of a lesson with AI-powered features². With features including Live Transcript, Circle to Search, AI Quiz and My Lessons, teachers can support more accessible instructions, quickly bring additional learning resources into class and review student understanding.

Watch the video below to see how Samsung AI Assistant helps teachers enhance classroom engagement across every stage of a lesson.

Live Transcript: Begin Class with More Accessible Instruction

In classrooms, it is important that every student can understand and follow classroom instruction. In larger lecture rooms, the teacher’s voice can be harder to hear, and for some students, spoken instruction alone may not always be enough.

Samsung AI Assistant’s Live Transcript³ feature converts teachers’ spoken instructions into real-time text displayed on the screen, helping students follow along with the lesson. Teachers can adjust the transcript’s language, font size and screen position to accommodate different classroom needs.

When paired with Samsung’s screen sharing app,⁴ students can also view the Live Transcript on their own devices,⁵ helping them stay connected to the lesson even if they are seated farther from the display or have difficulty hearing.

Grant Wilson, Solution Architect AV/IFP at STS Education, highlighted how Live Transcript can help students stay connected and better follow classroom instruction.

“Kids these days are turning on transcripts, even as they’re watching movies at home, and it’s helping with their understanding,” said Wilson. “What I really like is that you can pair it with the Samsung screen sharing app, so every student in the classroom has a front-row seat to the screen from their own device.”

Circle to Search: Expand Context in Every Lesson

During the lesson, teachers may need to introduce additional examples and resources to help students connect classroom concepts to real-world context. Finding relevant materials during a lesson, however, can take time.

Circle to Search lets teachers circle any image or object displayed on the screen to quickly find related images, videos and relevant web resources.⁶ Teachers can add search results directly to the whiteboard by pressing and holding the selected results, making it easier to introduce diverse examples and expand on a topic while keeping students focused.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted how Circle to Search helps teachers quickly bring relevant resources into lessons.

“Being able to use that Circle to Search feature just saves a lot of time where you don’t have to go in and type in certain words, content or videos,” said Clark. “Everything comes up at once simply by circling that word.”

AI Quiz and My Lessons: Review Learning and Continue Beyond the Classroom

As the lesson wraps up, Samsung AI Assistant helps teachers review student understanding using AI Quiz.

Teachers can generate quizzes based on transcripts from recorded lessons and uploaded materials. Because AI Quiz generates questions based on lesson transcripts and uploaded materials, it helps keep quizzes aligned with what was taught in class.

After a teacher creates an AI Quiz, students can join the quiz from their own devices using a QR code or link. Once students submit their answers, teachers can reveal the correct answers on the screen after each question and provide explanations. The results dashboard then helps teachers review comprehension and identify topics that may require further instruction.

“You can see where the students are at, and you’re able to identify areas of improvement with that quiz,” said Clark.

Beyond quizzes, voice-recorded lessons are automatically saved in My Lessons, where teachers can revisit transcripts, review AI-generated summaries and share materials for future classes.

Shaun Taylor, Director of Sales at STS Education, highlighted how these features can help teachers adapt instruction for every student in the classroom.

“The word that I would use from my experience is differentiation,” said Taylor. “Having tools that allow students to engage at their own pace helps support different learning needs.”

From supporting accessible instruction to expanding classroom exploration and helping teachers review student understanding, Samsung AI Assistant enables more engaging and accessible learning experiences directly through Samsung Interactive Displays.

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
3. Supported languages for Live Transcript may vary by model and region. Accuracy of AI features may vary depending on audio quality and environment. An external microphone is required for voice-related features and is not included. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. The personal device and Samsung Interactive Display must be connected to the same network. Connection availability may vary depending on the operating system supported by the personal device. ︎
6. Samsung AI Assistant may provide inaccurate information. Samsung cannot guarantee the accuracy or reliability of its responses. Your inputs and data are not used for model training. ︎

Samsung AMS (Account Management Solution) helps transform shared Samsung Interactive Displays into personalized, secure workspaces that follow teachers across classrooms. With seamless sign-in and cloud-connected profiles, teachers can quickly access their files, apps, and settings wherever they teach.

Watch the video below to see how Samsung AMS helps educators access personalized workspaces while enabling schools to centrally manage accounts, connected displays, and emergency alerts.

A Personalized Workspace That Follows Teachers Across Classrooms

With Samsung AMS, each teacher can access a secure, cloud-connected workspace on compatible Samsung Interactive Displays¹. Instead of setting up their workspace every time they move to a different classroom, teachers can sign in with a QR code or NFC-enabled ID card² and immediately access their files, apps, and personalized settings, eliminating the need for password entry in the presence of students.

Once signed in, teachers can access the same personalized workspace on any compatible Samsung Interactive Display. Their cloud-connected profile automatically loads their files, apps, wallpaper, bookmarks, and app shortcuts, creating a carefully arranged teaching environment.

Jelena Živko, Senior Instructional Technology Specialist with Volusia County School District, highlighted how Samsung AMS helps teachers maintain a consistent experience as they move between classrooms.

“If I’m a math teacher and I have to teach in various classrooms, I can sign in, everything is ready to go, my lesson is there for me,” said Živko. “Being logged in with all of my credentials, I have access to all of my files, the tools, and my preferences. I can customize it to best fit my needs.”

In addition, Samsung AMS provides single sign-on access to the built-in Samsung AI Assistant app³, allowing teachers to access previous lesson materials, including AI-generated summaries, without signing in again. With their workspace available across compatible displays, teachers can move between classrooms without losing access to the tools and lesson materials they use every day.

Because classroom displays are often shared by multiple teachers, Samsung AMS helps protect each teacher’s workspace. Each teacher receives a secure and encrypted workspace, helping keep personal settings and classroom content protected from unauthorized access.

Simplifying School IT Management With Samsung Education Portal

As schools deploy more shared classroom displays, they need a simple way to manage teacher accounts, connected displays, and Emergency Alerts.

Samsung Education Portal centralizes these tasks, allowing IT teams to register teachers, enroll compatible Samsung Interactive Displays, and link NFC-enabled ID cards to user accounts from a single portal⁴. Displays can also be organized using location tags by school, building, or classroom, making large deployments easier to manage.

Samsung Education Portal also simplifies Emergency Alert management by integrating with major notification platforms, including InformaCast and Raptor⁵. IT teams can configure custom alert templates in advance and assign them to selected displays or display groups.

When an emergency signal is received, the appropriate alert automatically appears on enrolled Samsung Interactive Displays. This gives schools a visual way to share urgent information across displays throughout the building.

Leah Fuller, Sr. Manager Vertical Sales Leader from Best Buy Education, highlighted the impact of Samsung Education Portal’s Emergency Alert feature. “I think that gives a ton of assurance not just to staff but students and their families as well,” said Fuller.

By creating personalized classroom experiences for teachers and simplifying how shared displays are managed, Samsung AMS helps schools create more seamless and secure learning environments.

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

1. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
2. NFC-enabled sign-in availability may vary by model. ︎
3. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
4. Supported on compatible Android-based Samsung Interactive Displays only. Feature availability may vary by model and region. ︎
5. Emergency Alert feature is supported only for facilities with a subscription to a notification platform compatible with Samsung Education Portal. ︎

“Players come to Gamescom to discover what is next, try new games, and experience the technology they need to stay focused and compete at their best,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With new form factors, higher refresh rates, and advanced display technologies, the 2027 Odyssey lineup gives players more choice across competitive play, cinematic games, and multi-purpose setups.”

Samsung To Spotlight 2027 Odyssey Lineup at Gamescom 2026

Samsung will present the 2027 Odyssey lineup for the first time during its dedicated Gamescom 2026 session, “#PlaySamsung : The Next Era of Gaming Displays,” at 10:30 a.m. CET on Aug. 27. The session will explore how screen size, resolution, refresh rate, and display modes suit different games and play styles.

The Odyssey OLED G9 (G95SJ model) and Odyssey OLED G7 (G75SJ model) will be unveiled on stage, while the Odyssey OLED G8 (G80SJ model) and Odyssey G6 (G60H model) will be introduced on-screen during the keynote.

As a part of the session, Samsung will also spotlight its HDR10+ GAMING partnership with Activision Blizzard, bringing richer HDR gameplay into the development process for Call of Duty®: Modern Warfare® 4. The technology helps compatible Odyssey monitors and Samsung displays deliver color and contrast that more accurately reflect the creative intent of each game. Samsung plans to expand the HDR10+ GAMING ecosystem to more than 20 AAA titles by the first half of 2027.

The company will also showcase its expanding Odyssey 3D game support, developed through direct collaboration with game studios. New supported titles, including Cyberpunk 2077 and Cronos: The New Dawn, will be presented on stage to demonstrate how Odyssey 3D adds depth and spatial perspective to detailed game worlds.

Odyssey OLED G9: 49-Inch OLED Speed for Ultra-Wide Gameplay

The Odyssey OLED G9 is the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. It features a fifth-generation QD-OLED panel with Penta Tandem technology. Its five-layer panel structure is up to 1.3 times more efficient and offers up to twice the lifetime of the previous generation. The RGB Stripe sub-pixel layout reduces color fringing and supports clearer text, while the display reaches a peak brightness of up to 1,300 nits on a 3% window at 4K resolution.¹

Built for players who want a wider field of view without giving up speed, the Odyssey OLED G9 features Dual QHD resolution (5120 x 1440), a 360 Hz refresh rate, a 0.03 ms GtG response time, and Dual Mode support. Players can use DQHD at 360 Hz for a wide, high-resolution view or switch to Dual HD (2560 x 720) at up to 720 Hz when they want even faster performance.

Odyssey OLED G8: 4K OLED Picture Quality and Triple-Mode Speed

The Odyssey OLED G8 is a 32-inch UHD OLED gaming monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support. It features a fifth-generation QD-OLED panel with Penta Tandem technology and RGB Stripe subpixels, and players can switch between UHD at 360 Hz, QHD at 520 Hz, and FHD at 680 Hz to balance resolution and speed based on the game, device, and performance settings. Additionally, Samsung Glare Free technology uses a film that is 54% less glossy than conventional anti-reflection film, reducing external reflections for clearer daytime play.²

The monitor also features a 0.03 ms GtG response time, and VESA DisplayHDR TrueBlack 600.³ It supports AMD FreeSync Premium Pro and has NVIDIA G-SYNC Compatible support⁴ for detailed HDR visuals and smooth gameplay. Connectivity includes one DisplayPort 2.1 UHBR20, two HDMI ports, one USB-C port with 98 W Power Delivery, a USB hub with two downstream ports, and KVM support.

Odyssey OLED G7: A New Category With 42-inch Curved OLED Gaming

The Odyssey OLED G7 is the world’s first 42-inch 16:9 curved OLED gaming monitor, with a screen area approximately 72% larger than the previous 32-inch model.⁵ It combines 1000R curvature, 4K OLED picture quality, a 165 Hz refresh rate, and a 0.03 ms GtG response time in an unprecedented configuration for the category. Its curved screen, with a radius of 1,000 mm, brings the edges closer to the player’s line of sight to deliver a massive cinematic view optimized for RPG and open-world games. At the same time, Glare Free technology reduces reflections from external light sources for clearer daytime play.

Odyssey G6: Pushing Competitive Play to 1,100Hz

The 27-inch Odyssey G6 is the world’s first 1,100 Hz gaming monitor built for FPS players who place speed and motion clarity first. It builds on the model introduced at CES 2026 with an upgraded final launch specification of up to 1,100 Hz in HD and up to 600 Hz in QHD through Dual Mode. With a Fast IPS panel and 1 ms response time, the Odyssey G6 gives competitive players the option to prioritize sharper QHD detail or a higher refresh rate. The Odyssey G6 will be available globally in the second half of 2026.

Availability

The 2027 Odyssey lineup builds on Samsung’s leadership as the world’s No. 1 gaming monitor brand for seven consecutive years.⁶

Availability will vary by market, with launch timing and pricing to be announced at a later date.

For more information, visit https://www.samsung.com/my/.

Images contain AI-generated elements. Products depicted are not AI-generated.

1. Based on DisplayHDR TrueBlack500 at 4K resolution. Brightness may vary depending on content and operating conditions. ︎
2. Compared with conventional anti-reflection film. ︎
3. VESA DisplayHDR certification to be completed at product launch. ︎
4. AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible certification to be completed at product launch. ︎
5. Compared with the previous 32-inch Odyssey model, based on screen area. ︎
6. Global No. 1 Gaming Monitor in 2019 to 2025. Source data: IDC Quarterly PC Monitor Tracker 2025 Q4 (Based on Value Amount) ︎

Samsung Electronics announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs, and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD — designed to enhance gaming performance — and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customized mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilize glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions¹.

1. Promotional periods and offers may vary by region. ︎

Samsung Electronics and the Kunsthistorisches Museum in Vienna announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store¹. Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs².

“The Kunsthistorisches Museum is not merely an institution — it’s a symbol of Austrian cultural identity and is our neighbor, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria — by combining these world-class cultural treasures with Samsung’s cutting-edge display technology, we’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

Masterpieces from Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalize their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

About the Kunsthistorisches Museum
The Kunsthistorisches Museum in Vienna is one of the world’s most important universal museums. Since its opening in 1891, it has housed the Habsburg collections and showcases artworks ranging from ancient Egyptian and classical antiquities to masterpieces of European painting. The museum houses the world’s largest collection of paintings by Pieter Bruegel the Elder. The museum building itself is an architectural masterpiece and one of the most impressive landmarks along Vienna’s historic Ringstrasse.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification ︎
2. Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

The strong reception reinforces Samsung’s leadership in home entertainment, including 20 consecutive years as the global TV market leader[1] and 12 consecutive years as the global leader in soundbar brand.[2]

Here’s a look at what reviewers had to say.

Featured reviews (listed in alphabetical order):

• Micro RGB TV: Expert Reviews, Sound Advice, Techaeris
• Neo QLED 4K TV: Techaeris
• OLED TVs: AVForums (S95H), Expert Reviews (S95H), Sound Advice (S95H), T3 (S90H), T3 (S95H), Techaeris (S90H), Techaeris (S95H)
• Q-Series soundbars: Sound Advice (HW-Q990H), Techaeris (HW-Q990H)
• Music Studio 7: AVS Forum, Techaeris

Micro RGB: A New Standard in Picture Quality

Samsung’s Micro RGB TV (R95H) impressed reviewers with vivid color reproduction, immersive large-screen viewing and exceptional picture quality. Techaeris named the TV an Editor’s Choice 2026, praising its precise RGB light control technology and noting it achieves “a massive 100% of the BT.2020 color gamut, which is a level of vibrancy and accuracy that even the best OLEDs struggle to touch.”

Expert Reviews recognized the Micro RGB TV as a Best Buy, calling it a “triumphant debut for mainstream Micro RGB TVs” and highlighting its expanded color volume, precise local dimming technology and gaming features. Sound Advice also selected the TV as a 2026 Recommended product, describing it as one of the year’s best LCD displays.

Neo QLED 4K: Premium Everyday Viewing

Samsung’s 2026 Neo QLED 4K lineup, including the QN80H and QN70H, combines Quantum Mini LED and quantum dot technology to provide bright, balanced picture quality across movies, sports and games.

Techaeris named the QN80H a Top Pick 2026, calling it “maybe the best all-arounder for most users.” Powered by the NQ4 AI Gen2 processor, the TV uses AI Upscaling to enhance lower-resolution content. Motion Xcelerator supports refresh rates of up to 144Hz, while four HDMI 2.1 ports enable seamless, responsive gameplay with compatible consoles and PCs.

OLED: Cinematic Picture, Standout Gaming

Samsung’s 2026 OLED lineup, including the S95H and S90H, delivers cinematic picture quality and smooth motion. The flagship S95H features OLED HDR Pro for enhanced brightness and detail, while both models incorporate Glare Free technology to maintain consistent performance across a range of viewing environments.

Reviewers praised the S95H for retaining detail in both bright and dark scenes. AVForums honored the model with its Highly Recommended award, while Sound Advice recognized it as a 2026 Exceptional product.

Techaeris named the S95H as an Editor’s Choice 2026, citing its slim design, increased brightness and color performance. The publication also chose the S90H as a Top Pick 2026, describing it as “an excellent OLED TV for both gaming and home theater.”

T3 honored the S90H with its Platinum award and selected the S95H as Best Gaming TV in the T3 Awards 2026. The publication noted that “the gaming output could well be the best I’ve ever seen on any TV to date.”

Both models feature the Ultimate Gaming Pack including Motion Xcelerator with supporting for refresh rates of up to 165Hz, NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro to help minimize stuttering and screen tearing. Expert Reviews also recognized the S95H as a Best Buy, calling it a “stunning gaming display.”

Q-Series Soundbars: Immersive Home Audio

Samsung’s 2026 Q-Series soundbars deliver a more immersive home entertainment experience with clear dialogue, rich background music and impactful sound effects across movies, TV shows and games.

The flagship HW-Q990H features an expansive Dolby Atmos soundstage, while its compact dual active subwoofer adds deeper bass for action scenes and music. Techaeris named the soundbar an Editor’s Choice 2026, while Sound Advice selected it as a 2026 Exceptional product and praised “the phenomenal amount of power the speaker system manages to roll out, seemingly effortlessly, across all four of the components included in the package.”

Music Studio 7: Powerful Sound, Modern Design

Samsung’s Music Studio 7 Wi-Fi speaker delivers room-filling Dolby Atmos sound through its  3.1.1-channel audio system. Techaeris recognized it as an Editor’s Choice 2026 for its performance and versatility, calling it “an absolutely brilliant and impressive speaker for music and movies.”

AVS Forum also honored the Music Studio 7 as a Top Choice 2026, citing its balanced sound, powerful bass performance and minimalist design that blends naturally into modern living spaces.

With recognition from leading publications across a wide range of product categories, Samsung’s 2026 TV and audio lineup continues to set a new standard for next-generation home entertainment.

Please visit https://news.samsung.com/my/ for more information.

[1] Omdia, February 2026. Results are not an endorsement of Samsung.

[2] Futuresource, February 2026. Results are not an endorsement of Samsung.

Samsung Electronics announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED[1] on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”

HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s most advanced televisions — which have achieved ever larger screen sizes, higher peak brightness, greater color depth and increased processing power — while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses extended statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands.

Meanwhile, Intelligent Motion Smoothing utilizes scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing — preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.

“At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”

The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and color. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products.

HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market, reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.[2]

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.

[1] HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled.

[2] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung.

Samsung Electronics today announced an exclusive partnership with Activision as the official TV, monitor, soundbar, and Wi-Fi speaker of Call of Duty: Modern Warfare 4, the latest title in one of the world’s largest first-person shooter (FPS) franchises. The collaboration brings Call of Duty together with Samsung’s premium display and connected gaming technologies to give players more ways to experience the title before its official launch.

Call of Duty is a critically acclaimed and award-winning franchise that has become one of gaming’s most recognized intellectual properties. The collaboration marks another step in Samsung’s efforts to expand next-generation gaming experiences across TVs, monitors, soundbars, Wi-Fi speakers, and connected gaming services.

“We are pleased to be the official TV, monitor, soundbar and Wi-Fi speaker partner for Call of Duty: Modern Warfare 4, bringing players a more immersive experience through Samsung’s premium display and audio technologies,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We will continue working with leading developers to strengthen gaming experiences across our display portfolio.”

HDR10+ GAMING Brings Greater Detail to Gameplay

Samsung and Call of Duty will integrateHDR10+ GAMINGinto Call of Duty: Modern Warfare 4. The technology helps deliver more accurate color and contrast, supporting the immersive visual experience that reflects the creative intent of the developers.

“Samsung’s display and gaming technologies provide an exciting way to experience Call of Duty: Modern Warfare 4,” said Cody Neal, Head of Partnerships at Activision. “Partnering with Samsung allows us to showcase the game with clarity, scale, and responsiveness that complement the intensity at the heart of Call of Duty.”

Modern Warfare 4 will officially support a32:9 super ultrawide aspect ratio, allowing Samsung Odyssey G9 users to experience a wider format giving players a broader sense of space in-game.

Samsung will also give consumers around the world more ways to experience Modern Warfare 4 across Samsung TVs, Odyssey monitors, and gaming services.

Samsung Gaming Hub Streaming Call of Duty: NEXT

As part of the collaboration,Samsung Gaming Hubusers will be able to watch Call of Duty: NEXT live through Samsung Gaming Hub on Aug. 21 at 9 am PST. Ahead of the event, a tune-in banner promoting Call of Duty: NEXT will be featured in the Samsung TV Gaming Hub masthead.

Samsung will also distribute Beta Early Access codes for Call of Duty: Modern Warfare 4 through the Samsung Promotion app. The codes will give selected players an opportunity to experience the Modern Warfare 4 Beta from Aug. 21-25, before the Open Beta begins, starting Aug. 28 through Sep. 1. Users can check for Beta Early Access code availability and event details on the Samsung TV Gaming Hub.

Samsung Gaming Hub allows users to access major cloud gaming services, including Xbox Cloud Gaming, as well as other game-related content, in one place. With it, users can access supported services and content without switching devices.

Gamescom 2026: Samsung Odyssey To Showcase Speed and Detail of Modern Warfare 4

Additionally, Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026, taking place Aug. 26-30 in Cologne, Germany. As one of the world’s leading events for computer and video games, Gamescom brings together players, creators, publishers, and technology brands from across the industry.

At the event, Samsung will provide Call of Duty: Modern Warfare 4 Vault Edition Battle.net game codes to select players who visit its booth. Visitors will also be able to play the highly anticipated title ahead of its official October 23 release on premium Samsung Odyssey gaming monitors. Built for modern gaming, Odyssey monitors give players the visual clarity and smooth performance needed for competitive play and cinematic moments.

For more information, visit https://www.samsung.com/my/.

Samsung Electronics Co., Ltd. announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year, and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, the world’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in May 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium, eliminating screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.

For more information, visit: https://www.samsung.com/my/

“Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame

SEOUL, Korea – July 20, 2026 – Samsung Electronics today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store for the first time, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide.[1] The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs.[2]

The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.

“Greek Women at the Fountain” (around 1841) by Dominique Papety on Samsung OLED S95H[3]

“The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”

This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.

Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover over 5,000 artworks and enjoy museum art from the comfort of their home.

The Louvre collection is now available globally through Samsung Art Store. Please visit https://news.samsung.com/my/ for more information. For more information about Samsung The Frame, please visit https://www.samsung.com/my/lifestyle-tvs/the-frame/.

Discover how The Frame can bring art to your living space at https://www.samsung.com/my/lifestyle-tvs/the-frame/highlights/.

About Samsung Art Store

Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 5,000+ artworks from more than 800 artists through collaboration with leading institutions such as The Metropolitan Museum of Art, MoMA and Musée d’Orsay, reacquainting people with art in new, meaningful ways. Samsung Art Store is available across several Samsung TV series, making art from the world’s leading artists, museums and galleries more accessible than ever.

About the Musée du Louvre

Open to all since 1793, the Musée du Louvre was the first museum to open to the general public in France. Born of the French Revolution and heir to the great royal collections, this former palace of the kings of France has always lived and evolved alongside national – and global – history.

Today, the Louvre is one of the leading players on the international museum scene, with its 30,000 works of art displayed across 70,000 square meters, including masterpieces like the “Mona Lisa,” the “Winged Victory of Samothrace,” the “Seated Scribe,” and the “Venus de Milo.” It holds collections that tell a history of the world that has always been built on exchanges and connections, spanning from antiquity to the 19th century, from Asia to the Americas.

The Louvre is a museum with a universal mission, a place where cultures and civilizations come together, where past and present interact. It is the place where all kinds of arts and all forms of expression manifest in today’s world – a place to better grasp the very aspirations of humanity.

[1] The Louvre collection is now available globally through Samsung Art Store except the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen.

[2] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

[3] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.