For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favorite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organizing your day, the Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.

Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine[1], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery[2] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display[3], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video[4] that captures more highlights and shadows without the need for professional equipment, and much more.

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organized and productive with a full suite of the latest Galaxy AI features.

This includes Now Brief[5] that gives you daily briefings in the morning with reminders on chores like groceries and more, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist[6] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

Check out the Galaxy S25 Series and make your everyday amazing

To buy the Samsung Galaxy S25 Ultra, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Compared to previous models.

[2] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[3] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[4] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.

[5]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronized with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes.

[6] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

As your office space is likely to become a permanent fixture in your home, you might want to consider improving your home workspace if you have not done so yet. Here are three hacks to transforming your home into a productive space for work and play.

1. Tweak the home office set-up to improve work efficiency

With the right investments and hacks, working from home can now be even more productive.

Power up your workspace

Confining your productive space to a small laptop screen for hours at end can be tough on the eyes, shoulders and neck. This is where having a monitor to extend your laptop screen comes in.

The Samsung Smart Monitor allows users to toggle seamlessly between work and entertainment

Take work productivity to the next level with the Samsung Smart Monitor, which brings together an unprecedented suite of features for work, learning and entertainment in a single display. With the Smart Monitor, you can access Microsoft Office 365 applications[1] without a PC connection, meaning you can view, edit and save documents in the cloud directly from a bigger screen.

Meanwhile, you can continue to get more work done on your smartphone, including checking emails or even taking notes with the Galaxy S Pen[2].

For a complete desktop experience using a mobile device, you can also connect your smartphone to the monitor with Samsung DeX[3] and use mobile productivity apps, such as video conferencing and documents, to unlock a full PC experience without a PC.

After sending out your last email for the day, reward yourself by streaming your favorite content on Netflix, YouTube and Prime Media via the Smart Monitor’s Entertainment Hub[4] with just the simple click of a button or sound of your voice[5] on the supplied remote control.

Create work zones and design regular routines to maximize productivity

Most of our homes are designed foremost for resting and spending time with loved ones. If the workspace that you have carved out at home is amongst these spaces, it may draw you away from being productive at work. Simply put, you might feel tempted to slide back under the covers if you are working right next to your bed.

Therefore, it is important to create a workspace that can help you get into ‘work mode’ easily. If you don’t have a spare room that can be purpose-fitted into a home office, you can still make do with your existing space by creating a workspace in a quiet corner of a room that faces away from temptations such as the bed or TV.

To help, you can also consider committing to a set work schedule and letting your colleagues know your work hours. While working from home, try dressing up professionally during your work hours and dressing down after you’re done with work.

It is also important to take short breaks in between work throughout the day. A quick game on your smartphone or the Samsung Smart Monitor via Tap View[6], which lets you connect your personal mobile device with just a simple tap, can help boost productivity. However, do remember to stick to allocated break times!

2. More focus, less distraction

Increase your productivity of working from home by being fully present and aware of what you are doing and trying not to be overwhelmed by what’s going on around you.

Create less distraction while at work

One of the biggest distractions while working from home is having to manage home chores and household activities.

To minimize routine distractions, download the Samsung SmartThings[7] app, which lets you control an entire ecosystem of devices[8] at home from the convenience of your smartphone. Whether its checking on deliveries through the camera of your smart doorbell, setting the right room temperature or checking on the status of your laundry, the possibilities are endless with SmartThings!

Samsung’s SmartThings app integrates an entire universe of partner devices via an all-in-one platform

Let the machines do the heavy lifting

A clean environment is foundational to a clear mind, but chores can be time consuming. Invest in products that do the heavy lifting for you, while you stay productive at your desk.

For starters, the Jet Bot AI+ with Intel A.I. Driving robot vacuum cleaner is a nifty gadget that can be left running while you work at your desk. Meanwhile, the Front Load Washer with AI Ecobubble , 10KG Washing Machine completes your daily wash in only 39 minutes[9], making laundry a breeze so you can focus on work.

The Samsung Jet Bot AI+ with Intel A.I Driving cleans efficiently and thoroughly

3. Maintain fitness and wellness

The advanced algorithm on the Galaxy Watch3 analyzes how you move to help improve your form and prevent injuries

Build a fitness routine  

Don’t underestimate the value of fitness for productivity. Make use of the time saved from daily commuting to get a good workout in, as the endorphins released from getting your heart pumping can help keep the mind healthy.

When work gets overwhelming, boost the productivity of your workout routine through a smart watch such as the Galaxy Watch3[10], which combines smartphone-level productivity and leading health technology to deliver all the essential stats on your Samsung smartphone[11].

Invest in your physical health

As a significant part of your day is spent sitting, investing in an ergonomic chair can help offer ample back support and cushioning to help you power through the day. If you find yourself getting restless sitting at your desk while working from home, consider alternating between sitting and standing with a height-adjustable desk as well.

Simple steps for a supercharged workday

As hybrid work arrangements are likely here to stay for the foreseeable future, it is now more important than ever before to adapt accordingly. With the right approach and the right devices, we can all look forward to an enhanced hybrid work lifestyle that lets us be productive and collaborative at work and at home!

[1] Subscription required.

[2] Galaxy S Pen is compatible with Galaxy Note series and Galaxy S21 series only.

[3] Wireless connection to DeX only available on Galaxy Note20 series, TabS7 series, and Galaxy Z Fold2 5G, sold separately. Certain apps may not run or may require purchase of a separate licence for use on Samsung DeX. Visit the official Samsung DeX page to view the large and growing list of supported apps and get more information on Samsung DeX.

[4] App availability may vary by country. Subscription required for OTT services. Charges may apply.

[5] Smart monitor remote control comes with a Voice Assistant with Bixby. Bixby is Samsung’s voice-powered digital assistant.

[6] Tap view is compatible with Galaxy devices running Android 8.1 or higher, and version 5.1 in the SmartThings app.

[7] Use the SmartThings app to connect and control your Samsung TVs, appliances, wearables, and compatible smart devices.

[8] Full list of compatible brands and devices available at https://www.smartthings.com/partners

[9] Based on Samsung internal testing of Samsung WW6800M on Super Speed Cycle based on 40℃ course (5kg wash load). Individual results may vary.

[10] Availability of colors, sizes and models may vary by country or region. Available straps may vary by country. UI is subject to change.

[11] Detailed chart only available on paired smartphone.

Samsung Electronics Co., Ltd. topped the global TV market for the 15^th consecutive year, according to market research firm, Omdia. Newly released data published on February 23 notes that Samsung Electronics recorded 31.8% in global TV market share by revenue in Q4 2020 and retained the largest annual category market share by revenue in 2020, at 31.9%.

Samsung’s growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, coupled with the fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a Lifestyle TV portfolio, and a series of industry, category and product “firsts” made possible thanks to Samsung’s constant drive for innovation.

“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”

Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.

In 2021, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by incorporating proprietary technology and features across all TV lineups. This includes Samsung’s new Neo QLED lineup along with Samsung’s MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs. Over the next few years, Samsung will also continue to invest in R&D and product development in strategic business areas to strengthen its core and emerging technology offers.

For more information on Samsung’s TV products, please visit www.samsung.com/.

Samsung’s CDU50 offers increased performance in comparison to the prior model, while supporting all LTE and 5G NR network frequencies in one unit. The BBU can support both Distributed RAN (DRAN) and Centralized RAN (CRAN) configurations. With these improvements, carriers can achieve increased flexibility in managing a network and meaningful cost reduction.

Key enhanced features of the next generation BBU are:

• Enhancing performance: Six times increase in capacity supporting a greater number of cells and nearly two times faster network throughput with Samsung’s new 5G modem.
• Single unit supporting both LTE and 5G NR: Enables convenient operation of network, and saves installation space while reducing CAPEX and OPEX.
• Supporting both DRAN and CRAN: Increased operational efficiency through improved network reliability and resource management, as well as performance enhancements and cost savings.
• Improving connection flexibility: Support both CPRI and eCPRI connections to bring greater flexibility in network deployments.

“CDU50 delivers a powerful networks product that can help operators migrate from 4G to 5G more smoothly, while reducing costs, and offering greater performance with the same footprint when compared with our previous version,” said Jaeho Jeon, Executive Vice President and Head of R&D, Networks Business at Samsung Electronics. “Now available in the market, this will enable mobile operators to create a path to providing a higher level of customer service. We’re excited to bring this product to market, and look forward to developing and launching even more powerful versions of networks solutions in the coming years.”

Samsung Electronics today reported financial results for the fourth quarter ended December 31, 2019 and the fiscal year 2019. The Company posted KRW 59.88 trillion in consolidated quarterly revenue and KRW 7.16 trillion in quarterly operating profit.

For 2019, Samsung reported KRW 230.40 trillion in revenue and KRW 27.77 trillion in operating profit.

Fourth quarter profit dropped from a year earlier due to the continued fall in memory chip prices and weakness in display panels. Improving demand for memory used in servers and mobile products, as well as solid sales of flagship smartphones, helped ease the decline in overall earnings.

The Memory Business reported a year-on-year decline in profit as DRAM prices continued its downward trend despite rising shipments. However, earnings increased from the previous quarter, underpinned by increasing demand from data centers and other major applications as well as cost reduction. The logic chip business posted a YoY profit growth on demand for high-resolution image sensors and HPC (high performance computing) chips.

The Display Panel Business suffered weak demand for some premium mobile screens and saw widened losses from the large panel business.

Quarterly earnings improved significantly for the Mobile Business in annual terms, thanks to solid sales of flagship Galaxy smartphones and lineup changes to improve profitability for mass-market models. Profit fell from the previous quarter, however, due to the fading effect from a new flagship product launch.

The Consumer Electronics Business also reported a YoY increase in earnings, led by growing sales of premium products including QLED TVs and new appliance offerings.

In the first quarter of 2020, the Company expects weak sales from seasonality in memory chips, OLED and consumer electronics.

The seasonal effects will likely limit profits in the Memory Business while the outlook is also negative for the Display Panel Business due to slowing demand.

First quarter profit from the Mobile Business is seen steady quarter-on-quarter, as new flagship and foldable models will improve sales but incur additional marketing costs.

Looking ahead to 2020, Samsung expects improvements in overall business performance but also sees continued uncertainties in the global business environment.

Memory market conditions will likely improve gradually thanks to increasing demand from data center companies and 5G smartphone adoption. However, the actual pace of 5G expansion and its effects on DRAM content remain to be seen. The Company expects inventory to return to levels seen in previous years within the first half of this year and will focus on transitioning to the next-generation chip production; 1Z-nm DRAM process and 6th-generation V-NAND.

The System LSI Business will offer differentiated 5G System-on-Chip products and high-resolution sensors. The Foundry Business plans to expand production from the 5nm and 7nm EUV (extreme ultraviolet lithography) processes while working on developing next-generation 3nm GAA (gate-all-around) technology. In Displays, Samsung will prioritize on responding to growing adoption of OLED and folding screens.

The Mobile Business aims to improve profits by expanding sales of premium models, such as the enhanced 5G lineup and new foldable devices. The Network Business will focus on addressing the global 5G market as its Korean business is set to shrink following last year’s nationwide 5G adoption.

In the Consumer Electronics Division, the Company will seek to increase sales of QLED 8K TVs and launch new premium appliances such as Bespoke and new lifestyle models.

Samsung Electronics’ capital expenditure in 2019 totaled at KRW 26.9 trillion, including KRW 22.6 trillion spent on semiconductors and KRW 2.2 trillion on displays. In 2020, the Company will be flexible in capex execution to meet changing demand from markets, while continuing investment in infrastructure and mid- to long- term business opportunities.

Weakness Looms After Semiconductor Demand Rises in Fourth Quarter

The Semiconductor businesses posted KRW 16.79 trillion in consolidated revenue and KRW 3.45 trillion in operating profit in the fourth quarter.

The Memory Business saw solid market demand in the fourth quarter, led by growing demand from server customers. Demand for major applications like those related to 5G network expansions also contributed to gains. On a quarterly basis, earnings improved on cost reduction from process migration and increased sales of differentiated products.

The Company also exceeded its shipment volume guidance for the fourth quarter on proactive responses to demand for all applications.

In the case of DRAM, server demand increased primarily centered on high-density products as datacenters, as well as customers in China boosted orders as a result of new CPU adoption. For mobile, the growing sophistication of mid-to-high end smartphones drove up content per handset in addition to positives linked to 5G network expansions. For PC, negative issues like a CPU shortage were offset by an increase in set-builds at OEM customers, keeping purchasing demand solid.

For NAND, demand was higher than expected thanks to new smartphone launches generating orders for high density models. Increased demand for SSD from server applications also helped performance.

In the first quarter of 2020, overall DRAM demand is seen softening on seasonal effects, although some purchases for mobile and server applications will remain relatively solid. The Company aims to reinforce its cost competitiveness by expanding node migration to 1Y-nm-scale products and utilizing its flexible product mix to respond to demand for high density products.

Also in the January-March period, NAND prices are expected to keep rising mainly on server demand as the market stabilizes. To boost profitability and competitiveness, the Company plans to accelerate the migration process to 6th generation V-NAND in the first half of 2020.

In 2020 on a whole, server demand for DRAM is seen solid on the back of increased investments by data centers. For mobile, the pace of 5G expansion and its effects should be monitored closely but the Company sees demand picking up around mass-market models as major manufacturers expand their 5G smartphone lineups. Construction of 5G networks in China will also drive demand for consumer products this year.

In the case of NAND, server SSD demand from data centers is expected to continue growing this year while the expansion of 5G networks may reinforce the high-density memory demand for mobile devices. The Company also expects new demand from applications such as gaming and automotive.

Meanwhile, earnings for the System LSI Business declined on-quarter as the peak season for mobile handsets faded. In the first quarter of 2020, the Company plans to maximize shipments of major components like APs, image sensors and DDIs adopted by Samsung’s major customers for new flagship smartphones.

In 2020, the System LSI Business plans to expand its 5G chip business by promoting one-chip solutions for mass-market devices. Demand for image sensors is seen rising in 2020 on intensifying competition for better camera specs.

Lastly, the Foundry business saw solid results in the fourth quarter on 5G chips and high-resolution image sensors. Earnings were also helped by demand for HPC chips from Chinese customers. This year, revenue growth is expected to climb and reach double-digits on mass production of 8nm computing chips and demand for 5G related chips.

In 2020, the Company plans on completing the product design for the 4nm process and a number of 5nm-based product designs in order to diversify its customer base and expand applications using Samsung products.

As Earnings Suffer, Display Business to Focus on Securing Profitability

The Display Panel Business posted KRW 8.05 trillion in consolidated revenue and KRW 0.22 trillion in operating profit for the fourth quarter. Overall display earnings decreased QoQ due to weak performance across the business.

Mobile display earnings saw profit decline because of a higher cost burden caused by lower fab utilization amid weaker demand for some premium products. Large displays suffered a bigger loss from a continued decline in LCD panel prices.

Looking ahead to the first quarter of 2020, Samsung expects a further drop in mobile displays earnings due to weak demand from some customers. The Company will strive to enhance profitability by offering more panels with distinct designs, expanding its IT product customer base and strengthening price competitiveness.

Large displays are likely to stay in the red owing to stagnant sales amid weak seasonal effects.

In 2020, for the mobile display business, demand for OLED screens is forecast to grow with wider adoption of 5G smartphones despite intensified competition. The Company will make efforts to expand sales and boost utilization with a broader customer base and stronger product competitiveness. Especially, Samsung will seek to actively address demand for new applications such as foldable devices and other IT products.

For large displays, weak earnings are likely to continue this year as panel oversupply persists and conversion efforts for next-generation QD-Display production incur costs. The Company will focus on securing profitability by expanding sales of value-added products such as ultra-large and 8K TV panels and premium monitor panels.

Mobile To Focus On New Flagship and Foldable Models

The IT & Mobile Communications Division (IM) posted KRW 24.95 trillion in consolidated revenue and KRW 2.52 trillion in operating profit for the fourth quarter of 2019.

While overall demand for smartphones and tablets increased QoQ as a result of year-end seasonality, revenue for the Mobile Business decreased QoQ as the effect from new flagship model launches faded. However, the profit drop was capped by effective use of marketing expenses for the holiday season and as the profitability of major smartphones including the Galaxy A series held steady.

Looking ahead to the first quarter, weak demand is seen for smartphones and tablets due to low seasonal demand. In these circumstances, Samsung expects smartphone revenue to rise on improved product mix with the launch of new flagship models and foldable smartphones. However, operating profits are expected to remain flat due to higher marketing expenses used to boost flagship smartphone sales.

For the whole of 2020, while demand for 5G smartphones is expected to increase, market competition is also forecast to intensify as manufacturers increasingly adopt high performance components including APs, memory and cameras. In response, the Company plans to differentiate its premium smartphones by expanding 5G adoption and introducing new designs for foldable products.

Furthermore, Samsung will expand its 5G product portfolio and strengthen product competitiveness of mass-market smartphones by quickly adopting innovative technology based on market needs. With these efforts, the Company aims to improve earnings YoY by expanding sales of premium smartphones and enhancing the competitiveness of its mid- to low-end lineup.

As for the Network Business, while total revenue in the fourth quarter decreased QoQ as 5G network adoption in South Korea was concentrated in the first half, 5G revenue increased in overseas markets, including the United States and Japan. For 2020, although 5G business in the domestic market is expected to decline YoY, Samsung will expand 5G network solutions in overseas markets by solidifying its core competencies and increasing cooperation with major business partners.

Premium TVs and Appliances Shine in Fourth Quarter; Risks Mixed Ahead

The Consumer Electronics Division, comprised of the Visual Display and Digital Appliances businesses, recorded KRW 12.71 trillion in consolidated revenue and KRW 0.81 trillion in operating profit for the fourth quarter of 2019.

In the fourth quarter, earnings for the Visual Display Business improved both QoQ and YoY on the back of successful promotion efforts during the year-end peak season. Sales of QLED TVs and TVs with 75-inches-and-above screens were especially notable, showcasing an improved product mix for the Company.

In particular, QLED TV sales in the fourth quarter exceeded twice the amount sold in the same period a year ago.

However, the Company forecasts market demand in the first quarter to decline QoQ following the year-end peak season, and also YoY due to weaker demand in developed markets.

In 2020 on a whole, the global TV market faces geopolitical risks, but global TV demand is expected to climb thanks to sports events like the UEFA European Football Championship and the Summer Olympic Games.

For the Digital Appliance Business in the fourth quarter, earnings rose on increased demand in emerging markets including India. Revenue and profit both improved YoY as sales of premium products like the Bespoke refrigerator and large dryers grew.

Samsung plans to continue launching new lifestyle digital appliances and premium products to seek growth in the first quarter. For the whole year, the Company sees uncertainties from global economic sluggishness but will aim to offset risks through the expansion of its premium lineup and more B2B opportunities.

※ Consolidated Sales and Operating Profit by Segment based on K-IFRS (2017~2019)

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2019

Now you can also use AR technology to amp up your social media game with the Galaxy Note10|10+! Samsung’s new and exciting feature, AR Doodle combines AR technology and the features of the S Pen, so you can unleash your creativity and put your artistic vision in a new dimension. Not to forget, the improved S Pen is equipped with a diverse collection of brush and pen types ranging from neon to water droplet effects with lots of colors and textures to choose from.

To create an AR Doodle is as easy as 1,2,3!

Step 1 – Launch the Camera app and tap Video on the shooting modes list.

Step 2 – Tap the AR Doodle icon and select the mode you want. When the camera recognizes the subject, the recognition area will appear on the screen.

Step 3 – Write or draw in the recognition area. If you tap Record icon and then begin to doodle, you can record yourself doodling. Tap Stop icon to stop recording the video.

With that in mind, below are three (3) ways to up your social media game with AR!

1. Can’t find the perfect GIF or sticker? Make your own!

AR Doodle filmed by Galaxy Note10+, credit to JinnyBoy @jinnyboy and Michelle Ng @michellekoibito

You can now design or make your own sticker and GIF to express how you feel. Instead of physically being at your bucket list destinations, you can doodle your unique “Where would I rather be?” GIFs to share with your followers. If you’re more artistic in nature, you can even be creative and come up with themes based on the different weather or destinations – using the water droplet effects for a wet and rainy day, snow specks during the Christmas season or the bright neon brush when you’re on cloud nine.

2. Add an element of surprise to your selfies

Rather than applying the stock effects of filters, why not stand out from the crowd and have an AR-makeover by being your favorite cartoon character? With the upcoming Christmas season, you can also share your AR Doodle and heartfelt wishes with your friends and loved ones away from home by sending them an e-greeting card. You can also surprise your significant other with a love note, just because you can!

3. Create your own 3D trick art

Once you’ve gotten the hang of creating AR Doodles, you can level up and be a 3D trick artist. By adding lines and drawing objects that change in perspective and appearance based on how you interact with the phone when viewing them. By playing with camera angles and perspectives, you can create the illusion of 3D art even by drawin basic lines – an exciting way to play mind-tricks on your followers.

Visit a Samsung Experience Store today to experience AR Doodle on the Galaxy Note10|10+. For more information on the Galaxy Note10|10+, visit https://www.samsung.com/my/smartphones/galaxy-note10/.

To help you catch up with these and other exciting updates from San Jose, here’s a handy list of the top themes on display at SDC19.

Held at the San Jose McEnery Convention Center in sunny California, this year’s Samsung Developer Conference is a showcase of the hottest topics in tech.

Expanding the Bixby and SmartThings Ecosystems

This year at SDC, Samsung is showcasing strides it’s made to integrate Bixby into a wide range of devices. The company is also introducing enhancements that will make it easier for developers to enrich Bixby and the SmartThings IoT platform with useful services, and in doing so, create more ways for users to infuse intelligence into everything they do.

Outlining Samsung’s efforts to offer developers more ways to work with Bixby, Eui-Suk Chung, EVP, Mobile Communications Business, Samsung Electronics, discusses the AI platform’s expansion. “In 2019, we made it even easier to use Bixby,” Chung explains. “We added new capabilities not only on our flagship devices, but also on most of our A-series devices, on more Galaxy tablets and watches, TVs and home appliances. Just to give you countless new ways to integrate intelligence into everything you do.”

Samsung demonstrates how enhancements to the Bixby Developer Studio, including new Bixby Templates and Bixby Views, will streamline the development of capsules that work across Bixby’s ever-growing ecosystem of devices.

In addition to unveiling a new Rules API that will spur the creation of more automated smart home experiences, Samsung introduced a SmartThings Device SDK beta program – set to launch early next year – that will help third-party manufacturers build SmartThings-supported devices.

New Devices and Experiences

Those visiting SDC19 are treated to first looks at some of the latest and greatest products of Samsung’s innovation. Spanning categories like mobile devices, UX design and more, the devices and experiences showcased at the conference hold the power to transform the way people live, work and connect.

The launch of Samsung’s Galaxy Fold established a brand-new product category – one that opens the door to a new era of mobile experiences. To help realize its vision of a foldable future, Samsung is demonstrating its commitment to developing a variety of foldable form factors at SDC19. Enriching the category with more options will help Samsung and developers explore new use cases and user experiences.

Also on display at SDC is the new, Bixby-enabled Galaxy Home Mini, which fosters continuous IoT experiences when managing connected devices, and offers powerful pound-for-pound audio quality.

Seeing is believing: An SDC attendee examines how Samsung’s AI ScaleNet technology makes it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities.

Peeks at Cutting-edge Blockchain and Enterprise Solutions

SDC19 offers partners and developers a chance to learn more about one of the hottest trends in technology today: blockchain. Speakers and sessions discuss how enterprises and developers can utilize Samsung’s latest blockchain-powered services to capitalize on the technology’s incredible potential.

The conference also offers attendees an opportunity to see how Samsung is leveraging its years of experience leading innovation in a variety of industries – ranging from retail and manufacturing to transportation and healthcare – to provide enterprises with customized services tailored to their needs.

Seungyun Lee, Principal Engineer, Knox Platform for Enterprise, Samsung Electronics, discusses Samsung’s commitment to advancing blockchain technology – a commitment that’s seen the company produce one of the first smartphones with blockchain technology built-in, and streamline data and cryptocurrency management with the launches of the Samsung Blockchain Keystore and the new Samsung Blockchain Platform SDK. “Together,” Lee explains, “all of these innovations mark a new beginning for the blockchain ecosystem – with Samsung at the forefront.”

SDC attendees eagerly explore the various blockchain innovations being displayed at SDC19. Included among these is the new Samsung Blockchain Platform SDK, which opens up exciting opportunities for developers by 1) offering them more options for securely storing private keys, 2) supporting cryptocurrency transactions, and 3) enabling apps to be smoothly integrated into a mobile space.

Samsung’s SDC19 booth also includes exhibits that illustrate why enterprises in a variety of fields – including industries known to employ the strictest security standards – trust Samsung to help them customize solutions.

But Wait, There’s More!

At the end of the day, SDC is about inspiring people to pursue meaningful innovation. Which is why those visiting the conference are also exposed to projects and initiatives that are making a tangible difference in the world, like the Samsung Global Goals app.

Created to support the achievement of the UN’s Sustainable Development Goals, the educational and donation-based mobile app offers a simple way for the Galaxy community to support the causes they care about. To help maximize the app’s impact, Samsung has announced that it will match proceeds generated through the app and donate the same amount.¹

That’s all for now, but there’s plenty more to come as SDC19 enters its second day. For more information on the topics and innovations being discussed at the event, be sure to check out Samsung Newsroom’s ongoing coverage. And don’t forget to check back here for more updates on Samsung’s latest AI, IoT and developer innovations.

¹Samsung has pledged to match donations with ad proceeds generated through the Global Goals app; up to $5 million annually.

In the center of Paris earlier this year, a unique sight caught the eye of visitors as they passed through the city’s famous Place de la Concorde – a Samsung Electronics billboard written entirely in the Korean company’s native alphabet, Hangeul.

October 9^th is Hangeul Day in Korea, with this year marking the 573^rd annual celebration of the Korean alphabet’s invention and importance. Invented by the 15^th-century Korean monarch Sejong the Great, Hangeul is widely considered the most scientific alphabet existing today, and consists of blocks of syllables that are made up of 24 sounds and shapes – ‘letters’ – made by the mouth.

With its fixed range of letters and logical construction, doesn’t learning Hangeul sound like fun? Of course, learning a new language is no easy feat, but with the Galaxy Note10 and Note10+, you can easily start enjoying learning a new language.

1. Press-to-Learn

For moments when you’re curious about what a certain word is in the language you’re learning but don’t have a dictionary to hand, the Galaxy Note10 and Note10+’s S Pen is here to help. Among other great functionalities, the S Pen allows users to instantly translate words on their smartphone’s screen simply by hovering over them. This convenient feature not only applies to words written in Samsung Notes memos, but also text in things like image files, articles and press releases.

2. Make Notes Anytime, Anywhere

When you set out to learn a new language, practice makes perfect, and ensuring that you are constantly honing your writing ability is a surefire way to master a new script in no time.

Screen off memo is a handy feature of the Galaxy Note10 and Note10+ that lets you use the S Pen to draw or write on your smartphone’s display even when its screen is off. If you find yourself without pen and paper, or without the time to unlock your phone to access its full capabilities, Screen off memo is the best way to stay active with your practice. This means that wherever or whenever you encounter a new word or phrase you’d like to keep for later, you can simply make a note of it on your device.

On the Galaxy Note10 and Note10+, Screen off memo features various color options to provide users with a more personalized note-taking experience when learning a new language. Note down a new word, get in some quick script practice or copy down a phrase at a moment’s notice – your latest practice memo begins from the moment you take your S Pen out of the device.

3. Scribble & Save

Samsung Notes is your one-stop ideas app, which lets you review and edit previous notes as well as add new ones. If you’ve jotted down a new phrase using Screen off memo, you can pull it up on Samsung Notes to refresh your memory and continue along your language-learning journey.

While Samsung Notes provides a great hub for keeping track of your progress, repetition is key when retaining a new language, and so to help you work on and memorize your latest linguistic memos from a Word document, the notes you take down with the evolved S Pen can be instantly converted from handwriting to text.

To create this instant conversion feature, Samsung developed a handwriting database from hundreds of thousands of handwritten sentences from which a handwriting recognition model was developed using deep learning technology. This feature works for scripts that aren’t your mother tongue, as well, as Samsung Notes can support 62 different languages.

4. Have Fun!

The Galaxy Note10 and Note10+ come with even more ways for you to express your creativity, not least of which is AR Doodle, a fun way to get in some language practice at the same time as creating content to make your friends laugh.

With AR Doodle, you can use your S Pen to add text or drawings to any video that will then intelligently animate based on the content, so why not show off your newfound linguistic prowess when customizing a video of a friend using your S Pen and honed linguistic skills? Language learning has never been so entertaining.

When it comes to managing both our work and personal lives simultaneously, two screens are definitely better than one. With the Galaxy Fold, a category-defining device featuring both a compact cover display and a large display of 7.3 inches unfolded, you can get things done one-handed while on the go and enjoy the immersive experience and ultimate productivity when unfolded.

To help users better experience this latest category of mobile device, Samsung Newsroom has put together a guide to using the Galaxy Fold, so that from the moment of unboxing and experiencing its new form factor for the first time, the device’s innovative user experience is wholly yours.

1. First Introductions

The premium package your Galaxy Fold comes in is made entirely from eco-friendly materials, and from the moment you open the box, your experience with the device begins. The device is laid out flat for your first folding experience with your Galaxy Fold.

But ahead of getting completely hands-on with the product, be sure to check out the product usage instructions that come attached to the display. These provide you with an introduction to the Galaxy Fold’s innovative folding mechanism and outline how to make the most of the device’s groundbreaking two displays.

2. Getting a Grip

As with any mobile device, a key part of being able to enjoy your Galaxy Fold comfortably is being able to grip it properly. The Galaxy Fold has been developed with an ergonomic design that lets you easily use with one hand when folded, and is narrower than conventional smartphones – 62.8mm in width and 160.9mm in length – for maximum ease of use. An identical volume and design have been applied to all four sides of the device to provide the best grip whether you are holding it folded or unfolded.

You will notice that the volume keys, power key and fingerprint recognition sensors are located on the right side of the device for convenience. These keys can be customized according to your own usage preferences – pressing the power key twice defaults to launch camera, and long pressing the power key launches Bixby. These settings can be changed to open your preferred apps (Settings > Advanced features > Bixby). You can also register up to four fingers or thumbprints for unlocking the device for ease of use from any angle, whether you are right or left-handed.

One of the bonuses of having two displays in one device is that you can set two custom home screens for both the cover display and the main display, so that the most useful apps for one-handed use and also for multitasking use are always at your fingertips when you fold or unfold your device. The location of the screen’s navigation bar can also be set to the middle, left or right-hand side of the unfolded display for a personalized user experience (Settings > Display > My navigation bar > Adjustment).

3. Learning How to Switch Seamlessly

Once you’ve customized the Galaxy Fold’s user settings to your own needs and usage preferences, it is time to take advantage of the phone’s pioneering user experience and begin seamlessly switching apps and content from the cover display to the main display and back again.

App Continuity, part of the brand new UX developed specifically for the Galaxy Fold, means that you can check an email notification on the front screen and open up the main display to reveal a large keyboard for easier replying. This works both ways between the two displays; if you’ve read an e-book or e-mail on the cover display, you can open up the device to its unfolded, expansive main display and continue reading seamlessly. Similarly, you can take an in-depth look at a navigation app on the main display to work out directions, then fold the phone and have your route switch over without interruption to the cover display for easy reference while walking (Settings > Display > Continue apps on front screen).

4. Mastering a Versatile Camera

When it comes to taking photos with your Galaxy Fold, you are able to take great photos at any time thanks to the six cameras it has on its front, back and main display. For taking a quick selfie, the front camera on the cover display is the perfect choice, and then when you’re looking to capture a memory with a larger number of people, the dual cameras of the main display are able to capture everything and everyone in a live focus selfie – all without a selfie stick.

Furthermore, users can enjoy an expansive, immersive picture-taking experience when harnessing the Galaxy Fold’s rear triple camera thanks to the size of the viewfinder on the Galaxy Fold’s unfolded screen. For effortless picture-taking regardless of the orientation of your device, the Galaxy Fold’s shutter button will automatically move to an optimized location when you turn your device to and from portrait or landscape – you can even press and drag the button to place it somewhere else yourself.

5. Harnessing the Power of an Immersive Display

When it comes to enjoying your favorite content, be sure to test out the immersive gaming experience the Galaxy Fold provides if that’s your thing, and try out watching high-quality videos on the unfolded main display to experience just how expansive it is.

With the Galaxy Fold, your viewing experience is taken to another level thanks to the real estate of the main screen, but the device’s size is not the only thing bringing you such a cinematic dynamic experience. The Galaxy Fold features a Dynamic AMOLED Display, with HDR10+ color and Dynamic Tone Mapping for heightened contrast. Furthermore, while immersing yourself in your favorite content and games, the Galaxy Fold’s TÜV Rheinland-certified Eye Comfort display reduces blue light emissions without sacrificing picture quality.

You can make your viewing experience even more immersive by dragging down the upper notification window and switching on the Dolby Atmos feature; the Galaxy Fold provides crisp, clear sound by AKG thanks to its dual balanced stereo speakers.

6. Multitasking Like a Pro

Multitasking has become part of our daily lives as we constantly find ourselves switching between apps in order to get everything done. The Galaxy Fold lets you enjoy this experience all on one screen device thanks to its Multi-Active Window feature, which allows you to use multiple active apps simultaneously on the display for the first time on a smartphone.

By swiping the right-hand side of the main unfolded display, you can access the Multi Window Tray, which lists both your recently used apps as well as a ‘View All’ button to see all apps that support Multi Window. You can also customize your most-used apps within the Tray (Settings > Advanced features > Multi window tray). You can then drag and drop up to three apps into the desired position and order on the display, and even then toggle the size of the app’s window by pressing the handle at the top each window for further customization.

But this PC-like multitasking experience does not stop there for the busy user. As well as three Multi Windows, the Galaxy Fold also supports up to five pop-up windows, meaning that on days where there’s a lot to be done, you can work on up to eight applications simultaneously. To access these pop-up windows, open up the Multi Window Tray, drag the app you need to the center of the display. These pop-up windows can be made transparent so as not to hinder your use of the Multi-Active Windows behind it.

7. Next-Level Productivity

Now that you’ve mastered multitasking like a pro on your Galaxy Fold, there are a few other next-level features those who need to use their device for both work and play. The Galaxy Fold comes with dual messenger feature, meaning that you can keep your work and personal messages in separate windows thanks to the multi-window functionality of the Galaxy Fold.

Alarms and notifications can be customized for new windows by dragging them while multitasking, meaning that once a notification message appears at the top of the screen, you can easily and quickly drag it down into a Multi-Active Window to seamlessly reply without interrupting your other app activity (Settings > Advanced features > Smart pop-up view).

Finally, you’re sure to be able to keep multitasking as and when you need to thanks to the Galaxy Fold’s premium performance, powered by a next-generation AP chipset and 12GB of RAM for stronger computing power.

And with that, you’re set to use your Galaxy Fold like a pro and make the most of Samsung’s latest category-defining mobile device that harnesses the productivity of a PC with the usability of a smartphone – for everything you need to get done.

Samsung Electronics Co., Ltd. today announced that the Galaxy Note10 has been named by Wi-Fi Alliance as the first smartphone to be certified for a new standard in connected technology, Wi-Fi 6.

“As a pioneer in new mobile experiences Samsung is proud to be announced as one of the first companies to hold the Wi-Fi CERTIFIED 6^TM accreditation,” said Inkang Song, Vice President and Head of Technology Strategy Group of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy Note10 is one of our flagship devices and the first smartphone classified Wi-Fi CERTIFIED 6^TM. Along with the Galaxy S10 we’re thrilled to bring Wi-Fi 6 to our loyal customers.”

Wi-Fi 6 enabling new mobile experiences

Wi-Fi is a critical piece of infrastructure required to enable the proper function of a growing number of both consumer and commercial devices. From televisions and appliances to security and communication systems, the expectations for everything, and everyone, to be connected is growing. Wi-Fi Alliance has led the development of industry agreed standards for devices for many years. With the launch of Wi-Fi 6 this year, a new certification has been launched to ensure that the highest possible standards are continuously met.

Wi-Fi 6 technology is building on the performance of previous Wi-Fi generations and is the latest technology to be launched from the Institute of Electrical and Electronic Engineers (IEEE). Wi-Fi 6 will operate in the 2.4 and 5 GHz bands, offer greater capacity than previous generations and double the number of spatial streams. Devices certified by Wi-Fi Alliance, classed as “Wi-Fi CERTIFIED 6^TM”, will deliver new capabilities for people in a range of situations.

• Wi-Fi 6 will allow family homes to better stream high-definition entertainment, simultaneously manage the connected home and efficiently support multiple devices.
• Outside, Wi-Fi 6 will improve connectivity in high population areas and provide a more consistent service as people move around towns and cities.
• In the enterprise, this new technology will enable greater automation and more advanced capabilities in healthcare monitoring and e-learning as well as continuing to handle large numbers of users and high volumes of data.

Samsung mobile devices with Wi-Fi CERTIFIED 6^TM will bring more reliable performance even in challenging environments[1]. This is achieved through a number of the key features of Wi-Fi 6 technology. For example:

• Uplink and downlink Orthogonal Frequency Division Multiple Access (OFDMA) increases efficiency and lowers latency for high demand environments. This enables the Samsung Note10 to have stable connectivity in environments with many connected devices.
• Target-Wakeup Time (TWT) improves power efficiency in Wi-Fi CERTIFIED 6 ^TM devices, including the Galaxy Note10. Because the TWT schedules transmission time between the Galaxy Note10 and the access point, it allows the Galaxy Note10 to manage its power efficiently until the predetermined wake-up time.
• Multi-User Multiple-Input, Multiple-Output (MU-MIMO) allowsmore data to be transferred at one time, enabling access points to handle larger numbers of devices simultaneously when the Galaxy Note10 is connected to Wi-Fi 6.

As a result of close collaboration with Wi-Fi Alliance, Galaxy Note10 and Galaxy S10 have offered Wi-Fi 6 connectivity from the launch. It gives users faster and seamless Wi-Fi connection in crowded areas, and powers high-quality video calls as well as high-definition streaming without slowing down.

[1] https://www.wi-fi.org/discover-wi-fi/wi-fi-certified-6