Samsung Electronics Co., Ltd., a global display leader and provider of the Official Art TV of Art Basel, announced the expansion of its Art Basel collection on Samsung Art Store with 19 new artworks from galleries participating in Art Basel Paris 2026. Available on all Samsung Art TVs in every market with Samsung Art Store², the additions offer audiences more ways to discover and enjoy art at home.

Launching ahead of the fair at the Grand Palais, the selection builds on Samsung’s ongoing collaboration with Art Basel. The new works join the existing Art Basel collection on the platform, extending opportunities for discovery beyond the fair itself.

“What interests me about the Art Basel Paris Collection is how differently artists can transform familiar subjects — through painted color or an entire sculpted world,” said Daria Greene, Global Head of Content & Curation for Samsung Art Store. “Bringing those approaches together on Samsung Art Store gives viewers a chance to discover the range of artistic imagination within their own homes.”

Clearly Depicted Artwork, Whether Paintings or Sculpted Scenes

Highlights include Elene Shatberashvili’s “Poppies #4,” which brings the artist’s expressive use of color and close observation of everyday subjects to the collection. Additionally, Hans Op de Beeck’s “The Lounge (black and white)” introduces a distinctive monochrome world that depicts a meticulously constructed sculptural interior suspended in time.

Presented on Samsung Art Store, the works bring two different artistic processes to the screen: the color and brushwork of painting and the form, texture, and light of a sculpted scene. Viewed on The Frame and other Samsung Art TVs³, they offer contrasting ways to experience familiar subjects within the home — from the vivid presence of flowers to the imagined depth of an interior.

“Discovery is at the heart of Art Basel, and galleries play an essential role in introducing audiences to artists and their work,” said Karim Crippa, Director of Art Basel Paris. “Our collaboration with Samsung Art Store extends the reach of those encounters, giving audiences around the world a way to explore a selection from participating galleries and continue engaging with art beyond the Paris fair.”

For visitors to Art Basel Paris, the expanded collection offers a way to continue exploring select works at home. For audiences elsewhere, it provides an opportunity to discover art from participating galleries without travelling to the fair. On Samsung Art Store, users can explore the additions alongside the existing Art Basel collection, return to their favorites, and choose works to display in their living spaces.

The Art Basel Paris 2026 additions are available on Samsung Art Store starting today on all Samsung Art TVs in markets in which the platform is available.

To learn more, visit https://news.samsung.com/global/samsung-art-store

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.

1. Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe. ︎
2. Samsung Art Store requires a paid subscription, and its pricing, supported TV models, and available artworks and collections may vary and are subject to change by country and region. ︎
3. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

A foldable smartphone has a tough job. It needs to be slim enough to slip into a pocket, strong enough to handle everyday knocks and sophisticated enough to deliver a premium experience. And it has to do all of this while folding open and shut, day after day.

Getting that balance right takes more than an ambitious design. It takes engineering experience.

Since introducing the first Galaxy Fold in 2019, Samsung has spent eight generations refining what a foldable can be. The Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8 reflect that accumulated learning, combining a thinner, lighter design with a focus on structural integrity, display stability and long-term reliability.

Eight generations of getting the details right

Making a foldable thinner and lighter sounds straightforward. In reality, every millimeter matters.

A slimmer display affects its supporting structure. Changes to the hinge influence how components fit inside. And space saved in one area can open up new possibilities elsewhere. The challenge is to make every part work harder without creating compromises in the overall experience.

For the Galaxy Z Fold8, Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimizing everything from the display and hinge to materials, internal architecture and component placement.

The result is a device weighing just 201g, with a profile measuring 4.5mm when unfolded and 9.7mm when folded. It is a more portable take on the premium foldable, made possible by rethinking the device as a complete system rather than simply shrinking individual parts.

That is where eight generations of engineering experience make a difference: knowing which details to change, how those changes affect one another and where to focus efforts for the greatest impact.

Durability is a whole-device responsibility

A foldable has moving parts, a flexible display and a compact structure that must work together through repeated use. Its durability cannot be judged by any single component alone.

The hinge must continue to operate reliably. The display needs protection as it folds and unfolds. And the frame and internal structure must help the device withstand everyday handling, pressure, impacts and exposure to particles.

“For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices.” – Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.¹

The Galaxy Z Fold8 undergoes more than 100 reliability validation tests designed to assess how the complete device performs under different stresses. This whole-device approach matters because the forces affecting one component can influence others.

Eight generations of development have helped Samsung refine how these elements work together, identifying potential stress points and improving the way the device manages them. The same principle guides its lightweight design: reduce unnecessary mass, but preserve the structural support needed for repeated folding and everyday use.

For consumers, that means portability is considered alongside the structural support and display protection needed for everyday use, rather than treated as a goal in isolation.

The right material in the right place

Material selection is central to this approach. Rather than using the strongest or most premium material everywhere, Samsung considers the mechanical demands of each component and selects materials accordingly.

Flex Titanium combines an ultra-thin titanium-alloy film with an enhanced titanium support plate around the folding display. Together, these innovations enable a display module that is 10% thinner, while improving flatness and helping maintain display stability over time.

The frame follows the same principle. Advanced Armor Aluminum² provides the rigidity and resistance to permanent deformation needed for everyday handling without adding unnecessary weight.

These are not isolated material upgrades. They form part of a broader effort to reduce thickness and weight where possible while retaining structural support where mechanical stresses are greatest. The result is a device designed to feel lighter in the hand without compromising the structures that protect it.

Durability is also in all-day performance

A thinner foldable is only an improvement if the rest of the experience keeps pace.

Space inside a foldable is hard-won, and a more efficient internal architecture can create opportunities elsewhere. In the Galaxy Z Fold8 Ultra, this helps accommodate a larger 5,000 mAh battery and stronger thermal management, supported by a silicon-carbon anode, higher-performance graphite and Independent Charging Architecture.

The result: up to 27 hours of video playback for the Galaxy Z Fold8 Ultra.³

The objective is to avoid turning portability into a trade-off against battery life, sustained performance or thermal stability. These qualities matter when users switch between work, video calls, entertainment and other demanding tasks throughout the day.

This is where experience across generations becomes valuable. The challenge is not simply to make a foldable thinner or lighter on paper, but to understand how each design decision affects the complete device and where improvements can be made without introducing new compromises.

Confidence in the design, backed by care

Engineering a foldable for everyday reliability is one part of the equation. Having the right support when the unexpected happens is another.

For added peace of mind, Galaxy Z series owners in Malaysia can opt for Samsung Care+⁴, which offers protection against covered accidental and liquid damage, including incidents such as drops and spills. Depending on the plan selected, eligible customers may also benefit from extended warranty coverage and access to Samsung-authorized repair services.

Samsung Care+ complements the engineering that goes into the device. While eight generations of foldable development have helped Samsung refine the balance of portability, structural integrity and everyday usability, the additional coverage offers reassurance when unforeseen incidents occur.

The bar is set high for foldable innovation

Ultimately, confidence in a foldable comes from both the product and the support behind it. With the Galaxy Z series, Samsung brings years of engineering experience to the device itself, with Samsung Care+ providing an additional layer of protection for everyday life.

The measure of foldable progress is not simply whether a phone can fold, but how confidently it fits into the way people live and work. That is the standard Samsung continues to pursue: a foldable designed not just to make an impression on day one, but to inspire confidence through everyday use.

Learn more about the Galaxy Z series:

Samsung Galaxy Z Fold8 Ultra

Samsung Galaxy Z Fold8

Samsung Galaxy Z Flip8

1. Further reading: https://news.samsung.com/my/interview-inside-the-engineering-behind-the-latest-galaxy-z-series ︎
2. The Galaxy Z Fold8 is built with an Advanced Armor Aluminum frame and Corning Gorilla Glass Ceramic 3 on the cover screen for solid drop and scratch resistance, plus an IP48 rating for dust and water resistance. The new Flex Titanium display adds internal rigidity. ︎
3. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors. ︎
4. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/my/offer/samsung-care-plus. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎

Samsung Electronics today announced that Interbrand, a global brand consultancy, ranked the company No. 5 on its annual “Best Global Brands” list for the seventh consecutive year, with a brand value of USD 105.2 billion. Samsung is the only company based in Asia to remain in the global top five each year since 2020.

Interbrand’s evaluation reflected:

• Record earnings, driven by focused investments in AI semiconductors
• Stronger AI competitiveness in the Device eXperience (DX) Division
• A customer-centric brand strategy under the “One Samsung” approach

The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership with the industry’s first mass production and commercial shipment of HBM4.

The DX Division is bringing greater convenience to people’s daily lives through personalized AI experiences and connectivity across its products, including mobile devices, televisions, and home appliances. This year, Samsung introduced Galaxy Z Fold8, an eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device’s appeal across generations.

As one of the longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company’s financial performance and outlook, the brand’s influence on purchasing decisions, and its competitiveness. The evaluation considers strategy, empathy, differentiation, customer engagement, consistency, and trust.

The Company posted KRW 195.3 trillion in consolidated revenue, another all-time quarterly high, representing a quarter-on-quarter (QoQ) increase of 14%. Operating profit reached KRW 107.4 trillion, making Samsung Electronics the world’s first tech company to exceed KRW 100 trillion in quarterly operating profit.

The Device Solutions (DS) Division posted a QoQ sales increase of 15%, with the Memory Business setting an all-time high for quarterly revenue and operating profit, as semiconductor demand is set to remain robust.

The Device eXperience (DX) Division posted a QoQ revenue increase of 8% and recorded an operating loss of KRW 0.8 trillion.

DS To Sustain Growth by Proactively Meeting Growing Demand for AI Applications

The DS Division posted KRW 147.1 trillion in consolidated revenue and KRW 106.5 trillion in operating profit for the third quarter.

The Memory Business achieved another record-breaking quarter by managing its product mix, with a focus on AI products, amid capacity constraints. Strong demand momentum for servers led to higher market prices across all applications.

Additionally, the Business experienced continued robust demand, driven by AI applications. It significantly scaled up sales of HBM4 on the back of industry-leading product competitiveness while proactively addressing growing demand for server SSDs.

In Q4 2026, the Memory Business expects industry-wide competition for AI leadership to drive continued AI infrastructure investment. Memory demand growth is projected to revolve around new CPU and GPU platform-related products, while surging QLC SSD demand will be linked to the expansion of personal AI agent services.

The Memory Business will also maintain a sales strategy focused on AI applications in order to solidify market leadership. Leveraging its industry-leading products and unmatched scale, the Business aims to achieve this by further increasing HBM, server DRAM, and SSD sales, while also increasing the supply of high-speed server DDR5 products and QLC SSDs.

In 2027, the Business expects AI infrastructure capital expenditure to reach a historic level as the AI ecosystem expands. Additionally, increasing AI-driven demand will far exceed the industry supply in comparison with 2026. The Business also aims to leverage its superior technology to bolster market leadership and optimize product mix in alignment with market trends and customer needs.

It plans to lead the high-end market and sharpen its AI-driven portfolio while building a stable sales base by securing multi-year contracts and ensuring timely readiness of new products tailored to the requirements of AI applications.

The System LSI Business achieved revenue growth in Q3 2026, driven by the mass production of systems-on-a-chip (SoCs) and image sensors for new models launched in H2. Additionally, the custom SoC business secured projects by establishing new customer partnerships.

In Q4 2026, the Business plans to maintain stable production and sales of flagship SoCs and 200MP image sensors.

In 2027, the System LSI Business aims to expand flagship SoC sales and strengthen partnerships with custom SoC customers. It also plans to accelerate sales of flagship high-resolution image sensors and diversify into non-mobile applications.

The Foundry Business experienced a notable revenue and earnings improvement on HBM base-die sales growth and expanded advanced-node sales, as well as continued order wins centered on 2nm HPC customers, including major hyperscalers.

Looking ahead to Q4 2026, the Foundry Business plans to achieve double-digit revenue growth and continued earnings improvement on new mobile products, mass production ramp-up of 4nm NPUs, and expanded memory product sales.

In 2027, the Business will aim for revenue growth led by 4nm and 2nm advanced nodes based on strong AI and HPC demand. It also expects to strengthen its global supply capabilities with the commencement of operations at its new fab in Taylor, Texas.

SDC To Build On Growth With Enhanced, Diversified Product Lineup

Samsung Display Corporation (SDC) posted KRW 8.0 trillion in consolidated revenue and KRW 1.1 trillion in operating profit for the third quarter.

For the small and medium display business, SDC reported improved earnings based on solid demand for high-end mobile products, while the large display business expanded sales volume and revenue on the growth of the gaming monitor market.

In Q4 2026, SDC expects a positive effect from year-end peak seasonal demand and new product launches, but it anticipates a limited improvement in earnings due to external factors.

During the quarter, the small and medium display business will pursue sales expansion by actively responding to customer demand, while the large display business will focus on improving profitability centered on gaming monitors.

In 2027, SDC expects continued market demand weakness amid ongoing uncertainty. For smartphones, the small and medium display business aims to increase the portion of premium products like foldables, and for IT, the business will pursue sales expansion through the ramp-up of the new 8.6G IT line and strengthening of the product lineup. The large display business aims to continue pursuing improved profitability centered on high value-added models.

MX To Maintain Mobile Leadership by Capitalizing on the High-Growth Premium Market

The MX and Networks Businesses posted a combined KRW 37.7 trillion in consolidated revenue and reported an operating loss of KRW 0.6 trillion for the third quarter. Revenue increased QoQ and year-on-year (YoY), mainly driven by new flagship launches including foldables. Earnings increased QoQ with an improved flagship sales mix, but declined YoY due to cost pressures.

In Q4 2026, the MX Business plans to drive year-end peak-season sales growth centered on flagships including the Galaxy S26 series, Galaxy Z Fold8 Ultra, and Z Fold8, as well as new ecosystem products. It will also seek to mitigate profitability risks through efficiency improvements across all business processes.

In 2027, the MX Business aims to maintain its mobile leadership by focusing on three strategic priorities. First, it will improve its product mix, centered on flagships with differentiated experiences by customer segment. Second, it will enhance the desirability and deliver tangible value of products through hardware and form-factor innovation. Third, it will minimize declines in profit with agile market responses and operational efficiency initiatives.

In Q3 2026, the Networks Business saw a decline in earnings QoQ and YoY due to lower North American and high-margin software sales. In Q4 2026, the Business aims to secure profitability through revenue growth in North America, Korea, and Japan. In 2027, the Business plans to drive profitable growth by securing new orders amid telco investment headwinds.

VD/DA Businesses and Harman To Extend AI-Based Product Innovation

The Visual Display (VD) and Digital Appliances (DA) Businesses posted a combined KRW 13.9 trillion in consolidated revenue and reported an operating loss of KRW 0.2 trillion for the third quarter.

The VD Business saw revenue decline due to the conclusion of major sporting events, while earnings decreased due to increased costs. In Q4 2026, the Business aims to capture peak season demand through strengthened channel partnerships and differentiated marketing, while expanding sales of premium products in order to offset the impact of rising costs. In 2027, while overall TV demand is expected to remain flat or decline slightly, the Business will focus on securing profitable growth engines by delivering differentiated TV experiences, as well as strengthening the service and platform businesses.

Meanwhile, the DA Business’ earnings declined due to higher costs related to raw materials and logistics, despite stronger domestic marketing efforts and growth in the B2B and subscription businesses. In Q4 2026, the Business intends to improve profitability with a higher premium mix, and in 2027, it aims to secure profitability by expanding sales of innovative AI products and growing its high-margin B2B businesses.

Harman posted improved earnings on expanded audio and automotive sales, with a boost from non-recurring U.S. tariff refunds. Looking ahead, the Business will seek to maintain stable growth momentum by developing new automotive business and extending audio leadership through portfolio enhancements.

Shareholder Return: Q3 Dividend Details and Total Payout

The third-quarter cash dividend amounts to KRW 4,601 per common share and KRW 4,601 per preferred share, totaling KRW 30 trillion.

Of the estimated KRW 90~110 trillion in total shareholder returns for 2026, and with KRW 35 trillion already planned or completed, the company anticipates the remaining funds to be KRW 55~75 trillion.

The return of the remaining funds will include a substantial share repurchase and cancellation program, along with cash dividends.

The Company recognizes the growing market interest in the price gap between common and preferred shares, and is committed to actively considering and adjusting the proportion of preferred shares in our share repurchase and cancellation program based on market conditions.

The next shareholder return policy, along with the final amount of shareholder returns and the specific execution plans for the remaining funds for 2026, will be finalized at the Board meeting scheduled for late January 2027, with an announcement to follow.

Third Quarter 2026 Capital Expenditures

In the third quarter, Samsung Electronics’ capital expenditure reached KRW 29 trillion, an increase of KRW 12.2 trillion quarter-on-quarter (QoQ) and KRW 19.8 trillion year-on-year (YoY). Capital expenditure consisted of KRW 27.2 trillion spent in the Device Solutions (DS) Division and KRW 1.1 trillion in Samsung Display Corporation (SDC). The cumulative total for the January-September period is KRW 56.9 trillion, up KRW 24.7 trillion YoY, with KRW 52.8 trillion allocated to the DS Division and KRW 2.4 trillion to SDC.

The full-year capital expenditure for 2026 is expected at approximately KRW 84.4 trillion, including KRW 76.8 trillion allocated to the DS Division and KRW 3.9 trillion to SDC.

For the DS Division, investments are planned for new fabs and other infrastructure to meet strong AI and HPC demand while ensuring readiness for the mid-to long term. For SDC, investments will focus on upgrades to existing production lines.

Many people in Southeast Asia have lived under grey skies for several weeks as the region tries to catch its breath amidst the hazy conditions. As households pay closer attention to the fluctuations in air quality, some might be wondering just what they can do to breathe a little easier indoors.

That’s why some are turning to air purifiers to help reduce dust particles for better air quality. While this home appliance might currently be the region’s most welcomed addition this season, it’s worth noting that its usefulness extends beyond the haze.  Regardless of what the sky looks like outside, the right air purifier can make the indoor environment more comfortable for your household. If you’re trying to pick one for your home, here are some things to keep in mind.

1. Advanced Purification System

Filtration is a key function of air purifiers and with different sized and types of particles present in the air, a multi-layer system is crucial to effectively capture and remove dust. The Samsung Smart Air Purifier SmartThings for instance, comes equipped with a multi-layered high efficiency purification system. Larger dust particles are first trapped by a washable pre filter, while harmful gases¹ are removed by an Activated Carbon Deodorization Filter. Finally, with an electret dust-collecting filter, it captures up to 99.97%² of ultrafine dust.

2. Anti-bacterial capabilities

Beyond capturing foreign particles in the air, filters that have anti-bacterial properties can also offer additional protection from certain types of bacteria and virus. The dust-collecting filter on Samsung’s air purifiers contain zinc oxide, which can reduce bacteria on the filter by up to 99.9%³, and inactivate up to 96.3%⁴ of the H1N1 virus – which can cause respiratory illness – on its surface. This added capability can provide your household with more peace of mind as you enjoy cleaner air together at home.

3. Precise monitoring of air quality

While the presence of an air purifier can provide some reassurance that your household is enjoying clean air, it always helps to stay informed. The Samsung Air Purifier 3 Way Air Flow comes with a laser sensor that detects PM1.0, PM2.5 and PM10 particles and the accompanying Numeric Air Quality Display shows the exact amount of each so you always know the quality of air you’re breathing in.

4. Convenience and connectivity

As with other home appliances, ease of use and convenience can play a big part in the overall experience of owning an air purifier, while power consumption is another common concern. With SmartThings connectivity, Samsung air purifiers can be remotely controlled through the SmartThings App⁵. Users can easily check room pollution levels, as well as turn the device on and off through their mobile device. To save energy use, you can turn the air purifier off when the house is empty, and switch it on when you’re on the way back, ensuring that you return to a home filled with clean air.

Other features like Auto Mode can also help to reduce manual effort needed and energy consumption. By sensing the room’s air pollution levels, it enables the air purifier to automatically adjust power and fan speeds accordingly to deliver and maintain optimal air quality.   

5. Easy maintenance

Maintenance of household appliances is a dreaded chore for many but keeping your air purifier clean and well-maintained is critical to keep it working at its best. If you don’t want to add yet another burdensome task to your household to-do list, pick an air purifier with simple maintenance needs – look out for filters that only require periodic cleaning, are easy to replace, and purifiers that trigger alerts for when it’s time for a clean or change.

Home Care – which is part of the SmartThings app – helps users monitor filter usage and receive guidance on when to change, replace, or clean your appliance.

6. Fast and efficient purification

Spaces in a home may vary in size and some rooms are larger than others. If fast purification is needed even for bigger spaces, the Samsung Air Purifier 3 Way Air Flow can do the trick. Its Front Air Inflow enables it to easily draw in air even if it’s placed against the wall, while a Power Fan distributes clean air in three different directions, so the entire room can be rapidly purified in no time.     

During this hazy season, air purifiers can provide valuable respite. But it’s important to remember that while the smoke might soon give way to clear skies, the need for clean air doesn’t end. Activities in everyday life, like cooking or cleaning, can also affect air quality in your home. By picking the right air purifier, your household can look forward to enjoying clean and fresh air all year round. 

1. Tested by the Korea Conformity Laboratories on the AX32BG3100Gxxx for formaldehyde, ammonia, acetaldehyde, acetic acid and toluene gases. ︎
2. Tested by the Korea Conformity Laboratories. The electret filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛. ︎
3. Tested on the zinc oxide dust collecting filter media for Staphylococcus aureus (ATCC 6538) and Klebsiella pneumoniae (ATCC 4352) and it reduced bacteria up to 99.9% in the FITI Testing & Research Institute of Korea. ︎
4. The filter media reduces Virus (H1N1) by up to 96.3%. Tested in the Yonsei University Office of Research Affairs and University – Industry Foundation. ︎
5. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Depending on the country, the service may be limited. ︎

University life is a constant juggling act. Between lectures, assignments, research papers, group projects and extracurricular activities, students need more than just a device to take notes. Enter the Samsung Galaxy Tab S12 Series combining an expansive display, powerful performance, AI-powered assistance and a connected digital experience, the latest tablet series is designed to help students rethink how they learn, work and create. Whether it’s for drafting the outline of their next assignment, preparing for an important presentation or bringing a creative project to life, the possibilities are endless for students with the Galaxy Tab S12 Series.

Here are five reasons why the Galaxy Tab S12 Series deserves a place in every university student’s backpack.

1. Because you can get more done on one big screen

It’s tiring to bring around a bag full of laptop, textbooks and notebooks around campus so you would love the portability of a tablet! From juggling lecture slides and research papers to annotating PDFs before a deadline, the Galaxy Tab S12 Series helps make studying less of a scramble. The Galaxy Tab S12 Series caters to students’ needs with two display options: choose the 14.6-inch display for more room to work across materials, or the 12.6-inch option for a more portable setup between lectures and study sessions.

What’s more, the Galaxy Tab S12 Series can be turned into a portable screen as an extension to compatible Windows laptops – Second Screen allows you to mirror or extend your laptop screen onto the tablet, instantly making group study at a café or library more productive.

Both are powered by the MediaTek Dimensity 9500 processor, delivering the performance to keep up with demanding academic workloads. Whether you’re preparing an assignment or revising for exams, the Galaxy Tab S12 Series gives you the screen space and power to stay organised and focused.

2. Because AI help you work through tough topics and get ideas flowing

Stuck on a tricky topic or unsure where to start with an assignment? The Galaxy Tab S12 Series gives students access to AI assistants including Google Gemini and Perplexity to help simplify complex concepts, explore research topics and organise ideas for presentations. Getting help is easy, too: just activate the AI assistants by tapping the AI Key on the FREE Book Cover Keyboard. It’s a convenient way to iron out learning workflows, move quickly from questions to ideas and make study sessions more productive, while still checking AI-generated information against reliable sources. You can also perform seamless actions across apps and add your research to your Samsung Notes with a single command without leaving your current app. The best part is the Galaxy Tab S12 Series also comes with six months of Google AI Pro with higher access to Gemini and 5TB of storage so you can take your research to the next level.

3. Because it’s more than a tablet. It’s a creative toolkit for every student

Whether you’re preparing a presentation, editing videos for an assignment or exploring a creative hobby, the Galaxy Tab S12 Series comes with tools to do more. A wide range of essential apps is preloaded to help students explore their individual interests inside and outside the classroom. They include:

• Adobe Photoshop¹: First Android tablet with multi-layer editing, suitable for those looking to pick up a new skill and how to edit pictures on the go
• Notability² and Goodnotes³: Organise lecture notes, annotate documents and keep study materials in one place.
• Notion⁴: Organise tasks, manage deadlines and keep track of projects and study plans.
• LumaFusion⁵: Edit videos for assignments, presentations and personal creative projects.
• Clip Studio Paint⁶: Explore digital illustration, drawing and visual storytelling.

4. Because organizing your notes and files is just that much easier

Switching between devices to find lecture notes, assignment files or group project materials can be a hassle. The Galaxy Tab S12 Series makes it easier to access and share files across compatible Galaxy devices with Storage Share, while Quick Share support for sharing across other compatible operating systems helps students move materials between devices and collaborate seamlessly with classmates. The result is greater flexibility to work with the tools you already own, rather than having to rebuild your entire digital setup around a new tablet.

5. Because it’s a smart investment, with exclusive student offers

Students are always looking to make the most of their ringgit. Samsung is offering big deals to eligible students on the Galaxy Tab S12 Series, which can support up to seven times of OS upgrades and security updates⁷, to make the most out of their devices.

From now until 31 December 2026, eligible students can purchase the Galaxy Tab S12 Series which comes with FREE Book Cover Keyboard, and S Pen for as low as RM111.09 per month under the Samsung Student & Teacher Program. It also comes with preloaded essential apps, like Adobe Photoshop and Google AI Pro, so that students can get started without a hitch.

Getting the student offer is simple:

1. Register for a Samsung Account here.
2. Verify your education email address. Users with a valid “edu.my” education email address are able to enjoy these deals.
3. Shop and save on selected Samsung Experience Stores nationwide, Samsung.com and Samsung Shop app.

But that’s not all, newly registered students can also enjoy an additional 5% off their first purchase, subject to the applicable promotion terms and eligibility requirements.

Whether you are preparing for your first semester, looking to replace an ageing laptop or ready to upgrade the way you manage your academic workload, these offers make it easier to explore what the Galaxy Tab S12 Series can bring to your student life.

1. Adobe Photoshop comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 Series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. ︎
2. Notability comes preloaded on Galaxy Tab S12 Series in the Galaxy Picks folder. Galaxy Tab S12 Series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
3. Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region. ︎
4. Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.  ︎
5. LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026. ︎
6. Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription. ︎
7. Availability and timing of OS upgrades and security updates may vary by device model and market. ︎
8. Free 45W power adapter promotion valid until 8 November 2026. ︎

Whether you’re watching the latest race updates on your phone, catching the action live from home, or heading outdoors for a weekend adventure, your smartphone needs to keep up with everyday life. The Samsung Galaxy A08 is designed with practical performance, everyday durability and long-term software support to help Malaysians get more out of their device.

From tyre dust at an outdoor motorsport event to accidental coffee spills during a busy morning, everyday adventures can put your smartphone through its fair share of challenges.

The Galaxy A08 features an IP64 rating¹ for dust and water resistance, offering protection against dust and water splashes without the need for a bulky rugged case. Whether you’re watching the action outdoors, enjoying a drink at a roadside stop or caught in a light drizzle, it adds a layer of reassurance for everyday mishaps. While IP64 protection helps against dust and splashes, the Galaxy A08 is not designed for submersion in water. Keeping it away from pools and heavy water exposure remains essential.

Reliability also means having a phone that can handle the little things you do every day. Powered by LPDDR5 RAM, the Galaxy A08 is designed to deliver responsive performance with improved memory power efficiency.

Whether you’re streaming race coverage, checking live updates, replying to group chats or switching between apps, the Galaxy A08 supports your everyday multitasking needs. And when you need extra memory resources, RAM Plus provides up to 6GB of additional virtual RAM, depending on device configuration and available settings, helping keep more apps ready in the background. To find the feature, simply use Search on your phone and look for RAM Plus to access the available settings.

An affordable smartphone should offer value beyond the day you buy it. That’s why the Galaxy A08 comes with up to six years of OS and security updates², helping extend its useful life while keeping its software and security protections up to date.

For added protection, Samsung Knox provides hardware-backed security designed to help safeguard your device and sensitive information. Whether you’re transferring money through a banking app, making e-wallet payments or managing personal information, it adds an important layer of defence against digital threats. Of course, good security also depends on good habits. Avoid downloading APK files from untrusted sources, verify payment requests and never share sensitive information with suspicious parties.

From following the excitement of motorsports on the go to managing daily tasks at home, work or outdoors, the Samsung Galaxy A08 brings together practical performance, dust and splash resistance, and long-term software support in one dependable everyday device.

Built to go the distance, the Galaxy A08 is a practical choice for Malaysians looking for lasting value without compromising on the essentials.

Ready to see what the Galaxy A08 can do? Click here find out more about the latest promotion and flexible instalment plans.

1. Galaxy A08 is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear. ︎
2. Galaxy A08 will be supported with up to six generations of OS upgrades and up to six years of security updates from the first global launch date. ︎

Samsung Malaysia Electronics crowned Team InnovateZ as the overall champion of Samsung Solve for Tomorrow 2026. The team stood out against four other finalist teams with its project, TheVisionSense, an innovative solution designed using LiDAR and ultrasound sensors to detect obstacles and provide real-time audio alerts, enabling individuals with newly acquired visual impairments to navigate more safely and independently.

The competition encouraged students aged 13 to 15 to harness creativity, critical thinking and technology to develop innovative solutions that address real-world challenges within their communities.

Following a rigorous evaluation process, the Top 10 teams progressed to the semi-final stage, where they refined their ideas, developed prototypes and participated in a Design Thinking Workshop. Five finalist teams subsequently advanced to the Grand Finale, where they presented their solutions before a distinguished panel of judges.

As the winner, Team InnovateZ received Samsung products worth up to RM47,000. The team emerged victorious after impressing the judges with its creativity, application of STEM principles and potential to create meaningful community impact.

Reflecting on their achievement, Team InnovateZ from MRSM Bagan Datuk said, “Being able to achieve first place makes us really happy, especially after all the challenges we faced throughout the journey. We don’t hear as much about solutions for people with visual impairments, and that inspired us to create this headset to help them. Finally achieving what we had worked so hard for made us feel that all our efforts were worth it. We hope future generations will come up with even more exciting and powerful ideas, and help make Malaysia better known around the world through technology and innovation.”

The Second Prize went to Team iSafePath for iSafePath 2.0, an adaptive road-safety platform that uses real-time detection and two-way alerts to help pedestrians and drivers navigate high-risk crossings more safely. The team received Samsung products worth up to RM30,000.

Team Replast secured Third Prize for Replast, an eco-friendly solution that transforms recycled plastic waste into durable, water-resistant bricks for more sustainable construction, receiving Samsung products worth up to RM19,000.

Fourth Prize was awarded to Team EcoTerraNitro for EcoTerraNitro, receiving Samsung products worth up to RM10,000, while Team Primates received Fifth Prize for their idea, Primates, taking home Samsung products worth up to RM8,000.

Inspiring Young Malaysians to ‘Start with CAN’

Organised by Samsung Malaysia in collaboration with Universiti Malaya, Samsung Solve for Tomorrow 2026 continued its mission to empower young Malaysians to become changemakers through STEM education.

The programme attracted 106 entries from 424 students nationwide across four themes: Environmental Sustainability, Sport and Technology, Health, and Education.

Agnes Wong, Head of Corporate Marketing, Samsung Malaysia Electronics, said, “At Samsung, we believe innovation begins with the confidence to ask questions, challenge assumptions, and take action. We are incredibly proud of what these young innovators have achieved and look forward to seeing them continue to grow as the changemakers of tomorrow.”

Associate Professor Ir. Dr. Mas Sahidayana Mohktar, Director of the Universiti Malaya STEM Centre, said, “The quality of ideas presented this year reflects the talent, creativity and determination of young Malaysians. Through Solve for Tomorrow, students gained valuable hands-on experience in applying STEM knowledge to solve real-world challenges while developing the skills needed to become future innovators and changemakers.”

Through Samsung Solve for Tomorrow, students gained hands-on experience in identifying challenges, developing ideas and building prototypes. The programme continues to equip young Malaysians with the skills, mentorship and opportunities needed to transform bold ideas into meaningful real-world impact.

Becoming healthier does not always begin with a major lifestyle change. Sometimes, it starts with an extra walk, a better night’s sleep or remembering to drink enough water during a long workout. What elevates these habits is tracking it to build meaningful insights into your progress and daily needs.

That is the thinking behind Samsung Electronics Malaysia’s latest health push, following the launch of the Galaxy Watch9 and Galaxy Watch Ultra2. Alongside new health and fitness tracking capabilities, Samsung has been encouraging Malaysians to put those healthy intentions into practice through their quarterly step challenges on the Samsung Health app. The most recent challenge, which concluded in September, saw over 10,000 Malaysians participate with the goal of accomplishing 150,000 steps over the span of 3 weeks.

The initiatives come as overall health and physical activity remain an important area of concern in Malaysia. Malaysia’s National Health and Morbidity Survey (NHMS) 2023 reported that 1 in 3 adults in Malaysia are not physically active, and 1 in 2 lead sedentary lifestyles¹. Key findings in the NHMS: Nutrition study in 2024 also found that only 17.1% of adults met the recommended intake of 2 servings of fruit and only 12.2% met 3 servings of vegetables a day.²

For Samsung, technology has an important role to play in helping people maintain an active lifestyle and healthier diets.

“Good health needs to be maintained through the small choices we make every day and simply being more aware of how our bodies are responding to our routines. We shouldn’t wait for something to go wrong before thinking about our health,” Charles Kim, President of Samsung Malaysia Electronics said.

“With Galaxy Watch9 and Galaxy Watch Ultra2, we want to make that awareness easier to act on,” he added. “By combining continuous health tracking with AI-powered insights, we can help people turn complex data into simpler, more useful guidance. And through initiatives like our Samsung Health x HOKA Community Run and Move Together with Malaysia step challenge, we hope to encourage Malaysians to take that first step, and stay active together.”

Bringing healthier habits to life

In conjunction with the launch of the new Galaxy Watch lineup, Samsung collaborated with sportswear brand HOKA to empower Malaysian with the tools, insights and support they need to train smarter and live healthier. Local initiatives included a pre-order exclusive for early birds, the nationwide Move Together with Malaysia step challenge hosted on the Samsung Health app, a community run in Kuala Lumpur on 5 September, and an exclusive Samsung Members e-voucher for 20% off selected HOKA products, valid from now until 31 December 2026.

The momentum continued with Samsung’s nationwide Move Together with Malaysia step challenge, which invited Malaysians to make movement part of their daily routine. Participants simply needed to have the Samsung Health app on their smartphones and complete 150,000 steps during the challenge period. Those who completed the challenge could redeem a RM200 voucher.³

By turning activity into a shared challenge, fitness feels less like a solitary goal and more like something people can pursue together, one step at a time.

The challenge was deliberately straightforward. Rather than asking people to overhaul their routines, it gave them a tangible target to work towards over several weeks. A morning walk, an evening run, extra steps during the working day – all of it counted.

Health tracking that goes beyond counting steps

Both Galaxy Watch9 and Galaxy Watch Ultra2 feature Samsung’s updated health experience, bringing together core areas including Activity, Mindfulness, Nutrition, Sleep and Vitals through Samsung Health. Rather than simply presenting users with a collection of numbers, the watches use AI-powered insights to translate biometric data into more meaningful, personalized guidance.

Among the new capabilities is Nutrition Alert, which introduces hydration guidance during supported activities. During extended exercise, the watch can estimate sweat loss relative to body weight and provide guidance on when and how much fluid to consume.

For runners and people spending time outdoors, that means hydration can become part of the workout data they actively pay attention to, alongside pace, distance and exertion. This is particularly relevant for Malaysians, where heat and humidity can make hydration an important consideration during outdoor activity.

The Galaxy watches also introduce a broader suite of insights designed to help users understand their overall wellbeing. Heart Health Score⁴ combines factors including activity, sleep, body composition and stress trends into a single metric, while Daily Cardio Load⁵ helps users understand training intensity and recovery needs. Fitness Index⁶ provides a broader view of physical fitness and helps users set personalized goals based on their activity and body composition.

For Galaxy Watch9 users, sleep and recovery are also central to the experience. The watch uses overnight health signals to establish a personal baseline through Vitals⁷, helping users identify meaningful changes over time.

Together, these capabilities reflect Samsung’s vision of simpler, connected care – where technology works quietly in the background, helping users make sense of their health data and take practical steps towards their individual wellness goals.

Keep Moving Towards A Healthier You with Samsung and HOKA

Building healthy habits goes beyond tracking your steps and monitoring your wellness. To encourage Malaysians to stay active, Samsung has teamed up with HOKA to offer Samsung Members exclusive savings on selected HOKA products.

Samsung Members can redeem an exclusive e-voucher through the Samsung Members app to enjoy 20% off selected HOKA products on HOKA’s website. Offer valid until 31 December 2026.⁸

Explore the free Samsung Health app now on the Google Play Store or Galaxy Store.⁹

1. Source: 2023 National Health and Morbidity Survey (NHMS): Non-Communicative Diseases and Healthcare Demand ︎
2. Source: 2024 National Health and Morbidity Survey (NHMS): Nutrition ︎
3. Subject to terms & conditions. Challenge period was 26 August to 16 September 2026. ︎
4. Heart Health is intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. ︎
5. Daily Cardio Load is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress. ︎
6. Fitness Index is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. ︎
7. Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals requires sleep data of at least 7 nights. Vitals is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. To use Vitals, it is necessary to wear a Galaxy Watch or Galaxy Ring while sleeping. ︎
8. Voucher redemption and validity period: 15 October 2026 – 31 December 2026. The 20% discount is applicable to selected HOKA products, while stocks last, excluding new launch/products. ︎
9. Samsung Health app can be downloaded for free on the Google Play Store or Galaxy Store. You can download it on other Android smartphones from different manufacturers, such as Google phones. Samsung Health app requires Android OS version 10 or above. Availability of certain services may vary depending on the device model. ︎

Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in everyday life to reflect local lifestyles: kitchen-centered AI homes in North America; energy-efficient built-in AI appliances in Europe; SmartThings-connected AI homes in Latin America; climate- and family-conscious solutions in Southwest Asia; and appliances for homes and businesses in Southeast Asia.

The events brought together about 270 media representatives and influencers from 23 countries. Through hands-on experiences with a range of products, attendees discovered how AI appliances can serve as “Home Companions,” reducing the burden of household chores, managing energy consumption, and looking after the everyday needs of family members.

US: Making Everyday Life at Home More Convenient With AI Appliances

“The Brief New York,” held April 15–16 (local time) at a Samsung showroom in New Jersey, focused on how AI appliances can make household chores less demanding and improve quality of life. Samsung demonstrated AI features in refrigerators and ovens that make everyday kitchen tasks easier, from managing ingredients to preparing meals.

Attendees saw how the “AI Vision” feature of the Bespoke AI Refrigerator Family Hub recognizes not only food ingredients but also labels on containers, automatically adding items to the Food List. The demonstration showed how AI helps users easily keep track of what is in their refrigerator and avoid unnecessary duplicate purchases.

The “AI Pro Cooking” feature of the Bespoke AI Oven also drew attention. Its internal camera recognizes ingredients, recommends optimal cooking settings, and monitors changes in food color to notify users as their meals cook. Together, these capabilities demonstrated how AI can take the hassle out of cooking.

Samsung also presented a refrigerator lineup designed around the needs of North American consumers, who value ample food storage, hygiene, and efficient use of space, underscoring its ability to deliver AI appliances tailored to local needs.

Europe: Helping Consumers Save Energy With High-Efficiency Built-In AI Appliances

Energy efficiency took center stage at “The Brief Milan,” held April 21 in Milan, Italy, where Samsung presented a range of high-efficiency AI appliances for European consumers.

The “Bespoke AI Washer” drew attention for reducing energy use by an additional 65% compared with Europe’s Class A energy efficiency threshold, while the “Bespoke AI Dishwasher” cuts energy use by up to 20% against the same benchmark. Samsung highlighted how these advanced energy-saving technologies can help consumers reduce their energy consumption while offering the added benefits of AI-powered appliances.

In the kitchen, Samsung presented the Extractor Induction Hob, the built-in Bespoke AI Dishwasher, and a refrigerator with “AI Precise Cooling,” which helps minimize internal temperature fluctuations.

Together, these innovations illustrated Samsung’s vision for an AI home optimized for European living environments, combining energy-saving technologies, appliances that blend seamlessly into living spaces, and connected experiences powered by SmartThings.

Latin America: Bringing AI Homes Together Through SmartThings Connectivity

In Latin America, SmartThings connectivity was a central theme, bringing multiple appliances together into a unified AI home ecosystem. Events were held on August 19 in São Paulo, Brazil, and September 9 in Mexico City, Mexico.

Attendees experienced how SmartThings lets users check the operating status of individual appliances and manage and control them as needed. Samsung emphasized that bringing everyday appliances, such as refrigerators, washing machines, and air conditioners, under one connected system can make life at home significantly more convenient.

Samsung demonstrated the practical benefits of SmartThings-connected appliances designed for local living environments and daily habits.

Southwest Asia: From Personalized Cooling to Family Care, AI Appliances That Look After Everyday Needs

Personalized cooling and family care were among the highlights of “The Brief,” held September 16 in Gurugram, India, reflecting the region’s hot, humid climate and family-centered lifestyle.

In the air conditioner experience zone, Samsung demonstrated five airflow control modes powered by the “Motion Wind” technology in its Bespoke AI WindFree Pro Air Conditioner. A highlight was the “WindFree Wearable Good Sleep” mode, which connects to Galaxy Watch and Galaxy Ring devices to adjust cooling based on users’ sleep stages and changes in body temperature, creating a comfortable sleep environment.

In the kitchen appliance experience zone, Samsung introduced “Now Brief,” which delivers personalized information on the screen of the Bespoke AI Refrigerator Family Hub, and “Family Care,” which monitors family members’ device usage patterns to check on their well-being. Together, these features demonstrated how AI can go beyond simplifying household chores to provide personalized experiences and help look after family members in their daily lives.

Samsung also highlighted its service offerings, including SmartThings Home Care and remote appliance management, which extend support beyond the initial purchase to everyday use, maintenance, and ongoing care.

Southeast Asia: Expanding Appliance Solutions from Homes to Businesses

The final stop was Hanoi, Vietnam, where Samsung unveiled a broad range of appliance solutions for both individual consumers and business customers at “The Brief Hanoi” on October 14. The event brought together leading media representatives and influencers from six Southeast Asian countries.

The event took place at Samsung’s newly renovated Business Experience Studio (BES). In spaces recreating real-world settings such as schools, hotels, and commercial facilities, attendees explored firsthand how Samsung’s products and solutions can be applied across a variety of business environments.

Samsung placed particular emphasis on its heating, ventilation, and air-conditioning (HVAC) portfolio, highlighting the company’s strengths in this emerging growth business and reinforcing its market position. The company also previewed its 2027 air conditioner lineup, featuring updated designs and AI-powered capabilities such as “AI Energy Mode.”

For residential appliances, Samsung demonstrated AI-powered convenience features, including “AI Vision” and “Bixby.” The company also introduced its approach to ongoing product care, which combines software updates for up to seven years and its “Home Appliance Remote Management (HRM)” service. The HRM service remotely diagnoses potential issues and provides users with guidance. Together, these services help improve appliance functionality and usability long after purchase.

Looking ahead, Samsung plans to further expand its AI appliance offerings and services to reflect the unique living environments, lifestyles, and consumer needs of each region, strengthening its competitive position in the global AI home market.