Samsung Electronics announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from Aug. 26-30.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, SSDs, and headsets. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalized gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, SSDs, and Headsets

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), the world’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240 Hz.
• Odyssey 3D (model: G90XF), the glass-free 3D gaming monitor.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert, and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well.

Additionally, the Odyssey Zone will highlight the high-performance 9100 Pro SSD — designed to enhance gaming performance — and the JBL Quantum 950 headset, which delivers audio performance suited for tournament-level competition. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customized mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Additionally, Samsung has introduced Neural Frame Fusion to the Galaxy Z Fold8 Ultra and Galaxy Z Fold8. An AI-powered technology that generates pixels and frames in real time, Neural Frame Fusion improves power efficiency in graphics processing, helping maintain high gaming performance for longer and enabling a smoother and more stable gaming experience on Galaxy devices.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), Galaxy S26 Ultra, and JBL Quantum 650.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilize glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On Aug. 27-28, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, SSD influencer talks, and raffle events.

On Aug. 27, Samsung will unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

Samsung.com websites across 22 key markets, including South Korea, Europe, North America, Southeast Asia, the Middle East, and Africa, will also feature a Gamescom-related page with special promotions¹.

1. Promotional periods and offers may vary by region. ︎

Samsung Electronics Co., Ltd. today announced Galaxy S26 FE, the newest addition to the Galaxy S26 family and the first in the lineup to launch with One UI 9 — bringing the latest premium Galaxy experiences to more users from day one. With enhanced camera capabilities and more context-aware Galaxy AI, it elevates how users capture, create and connect every day. Built around what users value most in a thin and light design, Galaxy S26 FE carries the iconic Galaxy S experience forward.

“Galaxy S26 FE is purposefully designed to deliver the signature strengths of the Galaxy S series, ensuring that every feature makes a meaningful difference in users’ daily lives,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Packed with beloved Galaxy camera and AI experiences, backed by the latest One UI 9, Galaxy S26 FE comes to life as an ideal choice for those who know exactly what matters most to them.”

Sharper Capture, Effortless Editing

Galaxy S26 FE delivers a more capable camera experience¹ from capture to edit, with an enhanced triple rear camera and advanced image processing that help users capture and refine the moments that matter — whether shooting still scenes or fast-moving action.

• My FanCam², first introduced on the latest Galaxy foldables, is now available on Galaxy S26 FE. It automatically tracks a selected person and keeps them centered, intelligently reframing video as the scene moves, so users can turn dynamic moments into social-ready content with less manual editing.
• For video, Super Steady³ with Horizontal Lock — a favorite among Galaxy S26 users — helps capture smoother, more level footage while filming fast-moving activities, travel moments and everyday scenes on the go.
• Galaxy S26 FE supports 3x optical zoom, giving users more confidence when shooting from a distance. For selfies, an enhanced 12 MP front camera⁴ captures more in every frame, making group shots easier to take.
• Nightography a signature of the Galaxy S series,helps users capture bright and clear shots in low light, with detail preserved even in the most challenging scenes⁵.
• Even after the moment has passed, Photo Assist⁶ makes it easier to refine images using natural language prompts – turning day into night, adding new elements or restoring missing parts. Plus, edits can be reviewed step by step and revised or undone along the way.
• With Gemini Omni⁷, users can easily create and edit videos clips based on photo and videos from their Gallery, turning them into polished, ready-to-share videos.

AI Experiences, Always One Step Ahead

Powered by the latest One UI 9, Galaxy S26 FE brings a range of intuitive, context-aware Galaxy AI⁸ experiences that make daily life easier by adapting to users’ routines to keep them informed and organized. It also handles everyday tasks faster and more seamlessly on user’s behalf.

• Updated Now Brief⁹, first introduced on the Galaxy S25 series, is even more personalized through customizable briefing cards like weather and wellness insights. Users can now create their own cards with a simple prompt, making Now Brief more relevant throughout the day.
• Now Nudge¹⁰ is expanded to select third-party apps and notifications, surfacing timely, relevant suggestions across more of the day — helping users turn insights into action and manage everyday routines with less friction.
• Circle to Search with Google¹¹ now allows users to search for multiple items in an image at once, making it easier to identify products, places, objects and more in a single step.

Built to Keep Up Throughout the Day

Galaxy S26 FE brings meaningful upgrades to the everyday essentials users rely on most — including a long-lasting battery and a bright display built for work, entertainment and creativity from morning to night.

• A long-lasting 4,900 mAh battery¹² keeps users going while maintaining the slim and refined design of the Galaxy S26 lineup. Users can reach up to 69% charge in around 30 minutes with the 45 W adapter¹³, powering up quickly to stay connected for longer.
• A 6.7-inch¹⁴ AMOLED display with up to 120 Hz refresh rate provides smooth, immersive visuals with brightness, resolution and clarity for streaming, gaming, browsing and creative work.

Users choosing Galaxy S26 FE as their next device will feel the power of the Galaxy experience from day one. An improved Smart Switch helps users get set up more easily, making the move to Galaxy feel like a warm welcome. Meanwhile, long-term software updates and Samsung Care+ provide added confidence over time.

• Upgraded Smart Switch¹⁵ makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data – from passwords and passkeys to call history, accessibility settings and eSIM data — with no extra apps and less setup time.
• Galaxy S26 FE is built to last, with up to seven generations of OS upgrades and seven years of security updates¹⁶, allowing users to enjoy the latest features with confidence for years to come.
• For added peace of mind, Samsung Care+¹⁷ offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, along with other device care support.
• A 6-month free trial of Google AI Pro¹⁸ will bring expanded AI capabilities and 5 TB of cloud storage valued at USD 19.99 per month.

Together, these enhancements deliver the Galaxy experiences users rely on every day in one thoughtfully crafted device.

Availability

The Galaxy S26 FE will be available starting 4 September 2026 in Malaysia in Blueberry, Graphite and Pistachio¹⁹.

From 4 September to 30 September 2026, purchase the Galaxy S26 FE for as low as RM2,499 with these promos below!

To learn more about the Galaxy S26 FE, click this link: Samsung Galaxy S26 FE

For more information on Galaxy S26 FE, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

Specifications

1. Compared to Galaxy S25 FE. ︎
2. My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed. ︎
3. Super Steady results may vary depending on editing method and/or shooting conditions. ︎
4. Compared to Galaxy S25 FE. (FOV 80˚) ︎
5. Compared to Galaxy S25 FE. Results may vary depending on light conditions and/or shooting conditions including multiple subjects, being out of focus or moving subjects. ︎
6. Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed. ︎
7. Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC. ︎
8. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model or phone carrier. ︎
9. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
10. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
11. Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy. ︎
12. Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE. ︎
13. Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.  ︎
14. Measured diagonally, Galaxy S26 FE’s screen is 6.7 inches in the full rectangle and 6.5 inches accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole. ︎
15. Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support. ︎
16. Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market. ︎
17. Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability. ︎
18. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/. ︎
19. Color availability may vary depending on country or carrier. ︎
20. Applicable for purchases made with Shopee SPayLater only at participating stores. ︎
21. Applicable for purchases made with any bank cards (credit, debit or prepaid) only at participating stores. ︎

A standout feature of Galaxy Z Flip8 is its upgraded cover display, FlexWindow. Users can take photos, access frequently used apps, and experience agentic AI — all without unfolding the device.

Samsung Newsroom highlights how Galaxy Z Flip8’s FlexWindow makes everyday life simpler in the video below.

You’re probably familiar with the gaps that happen every day – the half-made dinner plan in a group chat, meeting notes scattered across three apps, and that one tiny thing you meant to sort out three hours ago. But stress no more – with Galaxy AI on the Samsung Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, get ready to transform your thoughts into action.

You heard that right – Galaxy AI on the new Z8 series has been optimized to each of the foldable form factors, with intuitive helpful features that make it easier to stay in control of your day, even when life gets busy.

And what’s great is that all this intelligence happens on a screen that unfolds into an expansive display — so the conversation you’re having and the task you’re working on can sit side by side if you wish, providing helpful reference when needed, while reducing the hassle of toggling between apps. Another good part? If you’re reading this on a mobile that’s not Galaxy, getting here might be even easier than you think.

Start the Day Knowing What Matters

Can my phone provide a daily summary of my to-do list and important things I should take note of?

For many people, the morning usually begins with a dozen things half-loaded in mind — an upcoming work deadline, a reply you owe a friend, a dinner plan with family for tonight — and keeping them straight has been your job alone. Now Brief¹ takes on that job, surfacing personalized insights tailored to your routines, interests and daily needs. Without unfolding your Galaxy Z Flip8, the FlexWindow also offers a view of the day’s weather, schedule and important notifications at a glance.

In 2026, Now Brief also keeps an eye out for you, by surfacing security and privacy insights, as well as flagging potential risks alongside the day’s priorities. By the time your first coffee is done, you already have everything you need to know for the day ahead.

Anticipating the Next Step

How can the Galaxy Z8 series help me coordinate and manage my schedule?

Late morning, a dinner plan starts to take shape in your group chat. Everyone’s keen, but no one’s checked a schedule or picked a place — and this is exactly where plans usually stall. Now Nudge² catches them: when plans begin brewing in a conversation, it surfaces relevant next steps like checking calendars for a suitable date and time to keep things moving.

On the Galaxy Z Fold8’s unfolded main display, those suggestions sit right beside the conversation, so the chat can continue while your plan comes together – less manual effort but more progress.

Getting Things Done

How can my mobile phone help me finish tasks with less effort?

Knowing what you need to do is the first step. But having to toggle between three different apps can be a big obstacle. With the hassle of tab-switching and copy-pasting, it’s no wonder tasks get abandoned halfway. But with Galaxy AI on Samsung’s latest Galaxy Z8 Series, when you need something, all you have to do is simply ask.

Gemini Intelligence can help you move from request to result in fewer steps: simply describe what you need in a natural voice or through text, or add screen or image context. App automation³ works across more than 40 supported apps and services — whether it’s looking up tickets, finding a nearby restaurant and making the reservation.  

On the Galaxy Z Flip8, such automation⁴ is even easier to access: the AI-ready FlexWindow lets you cue connected actions with a side-key press or a natural voice request. You don’t even have to open the device for Automation – you can cue and monitor progress directly on the cover screen. The dinner plan that began in your group chat an hour ago? That’s now a confirmed table.

Turning Scattered Information into Useful Outputs

Can my mobile phone help me quickly organize my meeting notes?

By afternoon, a long meeting has just ended, and the recap you owe your team lives everywhere at once — a voice memo, photos of a whiteboard, half-typed notes in two languages.

Gemini Notebook is that one, consistent workplace where you can collect, organize and develop your ideas. Whether your content is in notes, images, recordings, files, or document format, use Gemini Notebook to transform that content into meeting recaps, reports, visual summaries, infographics or audio overviews.

On the Galaxy Z Fold8 Ultra, drag-and-drop in Split view makes your workflow even more direct and simple: retain your source material on one side of the 8.0-inch main display⁵, and see the finished recap taking shape on the other. Getting organized – even on the go – then becomes one shareable document with minimal time and effort.

Ending the Day a Step Ahead

Usually the day just ends — whatever didn’t get done rolls quietly into tomorrow, unexamined. This evening looks different. Dinner’s booked and the recap’s sent so you can wind down today and calmly look forward to tomorrow.  

Frequently Asked Questions

Q. How is Galaxy AI different on a foldable?

On the new Galaxy Z8 series, Galaxy AI adapts to each form factor. With the wider display of the Galaxy ZFold8 and Galaxy ZFold8 Ultra, users can enjoy deeper multi-tasking with Split View that lets you run multiple apps side by side and shift between windows with a single tap. Meanwhile, the AI-native Galaxy Z Flip8’s FlexWindow keeps relevant information and shortcuts conveniently within reach so users can access apps, insights, and actions directly from the cover screen.

Q. Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+ offers protection – free for the first three months – for your Galaxy Z8 Series with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad. With One UI 9.0, the new Warranty and care settings hub lets you enroll in, access and manage Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?

Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

Q. When is the Galaxy Z8 Series available in Malaysia?

The Galaxy Z series is now available in Malaysia. From 14 August to 4 October 2026, save up to RM1909.90 when you purchase the new Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8.

To learn more about the Galaxy Z series, click the links below:

Samsung Galaxy Z Fold8 Ultra
Samsung Galaxy Z Fold8
Samsung Galaxy Z Flip8

1. Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customized briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed. ︎
2. Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed. ︎
3. Availability may vary by country, region and language. ︎
4. Availability may vary by country, region and language. ︎
5. Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners. ︎

Smart Switch is Samsung’s data transfer app¹ that allows users to move contacts, photos, videos, messages, apps, settings and more from an Android or iOS device to a new Galaxy device. With One UI 9 on the new eighth-generation Galaxy Z series, Smart Switch makes switching devices easier and more seamless than before. Quick Share has also been enhanced, making it easier to share files with friends, family and colleagues using different platforms.

Start Switching With Just a QR Code

With One UI 9, users no longer need to install the Smart Switch app separately on their iOS device. By simply scanning the QR code displayed on their new Galaxy, they can start transferring data through Smart Switch.

The updated Smart Switch also makes it easier to connect wirelessly. The two devices can connect without users needing to find the right cable or adapter before getting their new phone set up.

Bring More of Your Phone With You

With One UI 9, Smart Switch has expanded the types of data that can move from iOS devices to Galaxy. In addition to previously supported data such as photos, messages, contacts, calendars and apps, users can also transfer passwords and passkeys, call history, accessibility settings and eSIM information.

These may be less visible than a photo library, but they can make a big difference to how quickly a new device feels ready to use. A saved password means one less account to set up again. Bringing over accessibility settings can reduce the need to recreate a personalized experience. eSIM information can also be transferred, making it easier to continue using an existing mobile setup.

Make Galaxy Feel More Familiar

Whether switching to Galaxy Z Fold8 Ultra, Z Fold8 or Z Flip8, users can make their new device feel familiar from the start. Beyond transferring data, they can adjust key settings such as Swipe gestures and Home screen layout to suit the way they use their phone. With the UI customization app Good Lock, users can also personalize the Home screen, app switching and more, giving them greater freedom to use Galaxy in the way that works best for them.

For those switching from iOS to Galaxy, these options can help recreate familiar ways of navigating and organizing their previous smartphone, reducing the adjustment that can come with moving to a new environment. This helps users settle into their new Galaxy more comfortably and naturally from the start.

Keep Sharing After the Switch

Changing smartphones does not mean everyone around a user changes theirs too.

Friends, family and colleagues may continue using different devices, which makes cross-platform sharing an important part of the experience long after setup is finished. Devices running One UI 9 and One UI 8.5 can benefit from an enhanced cross-device sharing experience² with Quick Share. With AirDrop compatibility, Quick Share makes it easier to share files between Galaxy and iOS devices.

Choosing a new smartphone should come down to the experience people want next. By simplifying how the switch begins, expanding what can move across and making it easier to keep sharing afterward, Samsung is reducing more of the practical barriers between smartphone ecosystems.

The result is a simpler way to move to Galaxy, while bringing more of what already matters along for the journey.

Purchase the all-new Galaxy Z Series in Malaysia today!

Explore Samsung’s latest Galaxy foldables, designed to enhance productivity, creativity, and everyday flexibility.

The Galaxy Z Fold8 is built for seamless multitasking, immersive viewing, and productivity-focused experiences. For those seeking the ultimate foldable, the Galaxy Z Fold8 Ultra delivers Samsung’s most advanced premium foldable experience. The Galaxy Z Flip8 features a compact foldable design that’s perfect for creators, selfies, and life on the go.

1. Transferable data may vary depending on the device OS (Android or iOS), OS version and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later in regions outside mainland China ︎
2. The “Share with iOS devices” feature is currently supported first on select flagship models, including the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy S26, with support planned to expand to more models in the future. ︎

Samsung Electronics and the Kunsthistorisches Museum in Vienna announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store¹. Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs².

“The Kunsthistorisches Museum is not merely an institution — it’s a symbol of Austrian cultural identity and is our neighbor, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria — by combining these world-class cultural treasures with Samsung’s cutting-edge display technology, we’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

Masterpieces from Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalize their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

About the Kunsthistorisches Museum
The Kunsthistorisches Museum in Vienna is one of the world’s most important universal museums. Since its opening in 1891, it has housed the Habsburg collections and showcases artworks ranging from ancient Egyptian and classical antiquities to masterpieces of European painting. The museum houses the world’s largest collection of paintings by Pieter Bruegel the Elder. The museum building itself is an architectural masterpiece and one of the most impressive landmarks along Vienna’s historic Ringstrasse.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification ︎
2. Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F. ︎

The strong reception reinforces Samsung’s leadership in home entertainment, including 20 consecutive years as the global TV market leader[1] and 12 consecutive years as the global leader in soundbar brand.[2]

Here’s a look at what reviewers had to say.

Featured reviews (listed in alphabetical order):

• Micro RGB TV: Expert Reviews, Sound Advice, Techaeris
• Neo QLED 4K TV: Techaeris
• OLED TVs: AVForums (S95H), Expert Reviews (S95H), Sound Advice (S95H), T3 (S90H), T3 (S95H), Techaeris (S90H), Techaeris (S95H)
• Q-Series soundbars: Sound Advice (HW-Q990H), Techaeris (HW-Q990H)
• Music Studio 7: AVS Forum, Techaeris

Micro RGB: A New Standard in Picture Quality

Samsung’s Micro RGB TV (R95H) impressed reviewers with vivid color reproduction, immersive large-screen viewing and exceptional picture quality. Techaeris named the TV an Editor’s Choice 2026, praising its precise RGB light control technology and noting it achieves “a massive 100% of the BT.2020 color gamut, which is a level of vibrancy and accuracy that even the best OLEDs struggle to touch.”

Expert Reviews recognized the Micro RGB TV as a Best Buy, calling it a “triumphant debut for mainstream Micro RGB TVs” and highlighting its expanded color volume, precise local dimming technology and gaming features. Sound Advice also selected the TV as a 2026 Recommended product, describing it as one of the year’s best LCD displays.

Neo QLED 4K: Premium Everyday Viewing

Samsung’s 2026 Neo QLED 4K lineup, including the QN80H and QN70H, combines Quantum Mini LED and quantum dot technology to provide bright, balanced picture quality across movies, sports and games.

Techaeris named the QN80H a Top Pick 2026, calling it “maybe the best all-arounder for most users.” Powered by the NQ4 AI Gen2 processor, the TV uses AI Upscaling to enhance lower-resolution content. Motion Xcelerator supports refresh rates of up to 144Hz, while four HDMI 2.1 ports enable seamless, responsive gameplay with compatible consoles and PCs.

OLED: Cinematic Picture, Standout Gaming

Samsung’s 2026 OLED lineup, including the S95H and S90H, delivers cinematic picture quality and smooth motion. The flagship S95H features OLED HDR Pro for enhanced brightness and detail, while both models incorporate Glare Free technology to maintain consistent performance across a range of viewing environments.

Reviewers praised the S95H for retaining detail in both bright and dark scenes. AVForums honored the model with its Highly Recommended award, while Sound Advice recognized it as a 2026 Exceptional product.

Techaeris named the S95H as an Editor’s Choice 2026, citing its slim design, increased brightness and color performance. The publication also chose the S90H as a Top Pick 2026, describing it as “an excellent OLED TV for both gaming and home theater.”

T3 honored the S90H with its Platinum award and selected the S95H as Best Gaming TV in the T3 Awards 2026. The publication noted that “the gaming output could well be the best I’ve ever seen on any TV to date.”

Both models feature the Ultimate Gaming Pack including Motion Xcelerator with supporting for refresh rates of up to 165Hz, NVIDIA G-SYNC Compatible and AMD FreeSync Premium Pro to help minimize stuttering and screen tearing. Expert Reviews also recognized the S95H as a Best Buy, calling it a “stunning gaming display.”

Q-Series Soundbars: Immersive Home Audio

Samsung’s 2026 Q-Series soundbars deliver a more immersive home entertainment experience with clear dialogue, rich background music and impactful sound effects across movies, TV shows and games.

The flagship HW-Q990H features an expansive Dolby Atmos soundstage, while its compact dual active subwoofer adds deeper bass for action scenes and music. Techaeris named the soundbar an Editor’s Choice 2026, while Sound Advice selected it as a 2026 Exceptional product and praised “the phenomenal amount of power the speaker system manages to roll out, seemingly effortlessly, across all four of the components included in the package.”

Music Studio 7: Powerful Sound, Modern Design

Samsung’s Music Studio 7 Wi-Fi speaker delivers room-filling Dolby Atmos sound through its  3.1.1-channel audio system. Techaeris recognized it as an Editor’s Choice 2026 for its performance and versatility, calling it “an absolutely brilliant and impressive speaker for music and movies.”

AVS Forum also honored the Music Studio 7 as a Top Choice 2026, citing its balanced sound, powerful bass performance and minimalist design that blends naturally into modern living spaces.

With recognition from leading publications across a wide range of product categories, Samsung’s 2026 TV and audio lineup continues to set a new standard for next-generation home entertainment.

Please visit https://news.samsung.com/my/ for more information.

[1] Omdia, February 2026. Results are not an endorsement of Samsung.

[2] Futuresource, February 2026. Results are not an endorsement of Samsung.

The Galaxy S26 series raised the bar with its boldest camera and AI innovations yet, making it easier for users to capture, create and connect every day.

On 27 August 2026, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.

The Galaxy event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 8 p.m. Malaysia Time.

Seven years ago, Samsung set out to redefine what a smartphone could be.

At the time, foldable devices represented more than a new category of technology. They represented a question: could a smartphone become fundamentally different from the slab we had known for decades? Could a device change its shape to change the way we live, work, create and experience content?

Samsung believed the answer was yes.

Today, as we introduce the latest Galaxy Z8 Series in Malaysia, that belief has evolved into years of innovation, engineering and learning. We are in our eighth year of pushing boundaries, listening to consumers and challenging ourselves to imagine what comes next.

Our journey has never been about creating a device that simply folds. It has been about creating experiences that could not exist on a conventional smartphone.

Innovation, after all, is not about technology for technology’s sake. It is about using technology to unlock experiences that were previously impossible.

This philosophy is particularly evident in the evolution of our foldable portfolio.

While Galaxy Z Fold has continually redefined what a foldable smartphone can be, this year marks an exciting new chapter in that journey with the introduction of a new foldable form factor with the Galaxy Z Fold8. It is not simply another variation of an existing design. It represents a new category within foldables, created around a different way of experiencing mobile content.

At its heart is a simple idea: when the experience demands more, the screen should give you more.

The expansive display is designed to bring immersive experiences closer to the way they were meant to be experienced. Whether watching a film, exploring rich visual content, viewing photos, gaming or simply immersing yourself in the content you love, the larger canvas creates a sense of scale and engagement that a traditional smartphone cannot replicate.

It is a shift from simply having more screen to experiencing content in a fundamentally different way. And that is what makes this new form factor so meaningful. We did not begin with the question of how we could make a larger foldable. We began by asking what people could do if they had a larger, more immersive canvas that could still fit into the mobile experience. The answer is a device designed around the moments when immersion matters. This is the essence of Samsung’s approach to foldable innovation: the form factor should serve the experience.

Over seven generations, we have made our foldables thinner, lighter and more durable. We have refined the hinge, strengthened the display and advanced the materials and engineering behind every generation. But the real measure of that progress is not found in specifications alone. It is found in what people can do with the device.

That is why our foldables have evolved from being a technological curiosity into a category that is increasingly becoming part of everyday life.

The latest Galaxy Z Fold8 continues this philosophy by bringing together a new form factor, an expansive display, Galaxy AI and the connected Galaxy ecosystem. Together, these technologies allow us to rethink not only how a smartphone looks, but how it behaves and how people experience it.

For content, this means more room to immerse.

For creativity, it means more canvas to explore.

For productivity, it means more space to work.

And for everyday experiences, it means a device that can adapt to different moments and different ways of interacting.

This is where we believe the future of mobile technology becomes particularly exciting.

The next chapter of innovation will not be defined simply by adding more technology. It will be defined by how seamlessly that technology fits into our lives, and how naturally new technology can open experiences we did not previously think were possible.

A device should not ask people to change the way they live just to accommodate technology. Instead, technology should evolve around people.

That belief has guided Samsung for seven years of foldable leadership.

Being a pioneer is not simply about being first. It is about having the conviction to invest in an idea before its potential is fully understood, the discipline to keep improving it, and the vision to continue redefining what comes next.

Seven generations of Galaxy Z have taught us that innovation is a journey, not a destination.

And our latest generation represents another step forward, not only in how a foldable device is designed, but in how we think about the experiences it can create.

The future of mobile is no longer constrained by the shape of the smartphone we have always known.

A screen can become larger when immersion matters. A device can take on a new shape when the experience calls for it. And technology can become more intuitive when it is designed around people rather than limitations.

This is why we continue to lead with foldable innovation.

Because the greatest opportunity of this technology is not simply that a screen can bend.

It is that a different form can unlock a different experience.

As we enter the next chapter of Galaxy Z, our ambition remains unchanged: to challenge the familiar, redefine what is possible and create technology around the experiences people want to have.

Seven years ago, we showed the world that smartphones could take a new shape.

Today, we are showing what becomes possible when that new shape is designed around a new way of experiencing the world.

The future does not have to look like the past. Sometimes, all it takes is a new form to unlock an entirely new experience.

And at Samsung, we intend to keep leading the way.

Samsung Electronics announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED[1] on supported titles globally beginning August 2026, with the service being first available on Samsung’s 2026 TV lineup. The next-generation High Dynamic Range (HDR) standard — designed to deliver brighter, more immersive picture quality for supported movies and shows — brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”

HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s most advanced televisions — which have achieved ever larger screen sizes, higher peak brightness, greater color depth and increased processing power — while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses extended statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands.

Meanwhile, Intelligent Motion Smoothing utilizes scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing — preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.

“At Prime Video, we’re dedicated to providing the best possible viewing experience and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”

The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and color. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products.

HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market, reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.[2]

For more information on Samsung TVs, please visit https://news.samsung.com/my/.

For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.

[1] HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled.

[2] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung.