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Samsung Clinches Four Awards at Readers Digest
Kuala Lumpur, 25 April 2017 – Samsung Malaysia Electronics was recently recognised as one of Malaysia’s most trusted brands at the 19th Reader’s Digest Trusted Brand Awards, triumphantly taking home two Platinum awards and two Gold awards across the Smartphone and Consumer Electronics categories.
Samsung was awarded Platinum awards for both smartphone and television categories, and Gold awards in the refrigerator and washing machine categories. For Samsung, this marks their third consecutive Platinum win in the smartphone category and Samsung’s first prestigious Platinum award for the television category, having won Gold accolades in 2015 and 2016.
“It is our honour to be once again recognised by the Reader’s Digest Trusted Brand Awards since 2005. As a global leader in technology, it is our vision to create innovations that are meaningful to people’s lives. On behalf of Samsung, I would like to thank our consumers for choosing Samsung as their trusted brand,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.
As a brand that understands the needs and wants of their consumers, Samsung remains one of the most trustworthy electronics brands among Malaysians over the years, and are continuously breaking the barriers of technology to provide consumers with new innovations and experience.
Established in 1999, Reader’s Digest Trusted Brand Awards is voted by approximately 8,000 individuals across Asia including Malaysia, Singapore, Hong Kong, Taiwan and the Philippines based on six attributes:
- Trustworthiness & Credibility
- Understanding of Customer Needs
- Social Responsibility