Samsung Electronics strives to incorporate environmental sustainability into everything it does. The company’s products are thoughtfully designed to minimize their impact on the environment throughout their lifecycle – from the planning and manufacturing stages to their use and recycling.

This includes using power-efficient semiconductor chips, sustainable packaging and energy-saving technology, and offering consumers the ability to upcycle packaging and old devices. Through tangible solutions like these, the company is empowering consumers to take part in an important mission: conserving resources and reducing their environmental footprint.

These efforts are reflected in the company’s TV lineup, including its 75-inch Neo QLED TV (QN90A). Check out the infographic below to examine how Samsung took a ‘full circle’ approach to sustainability with one of its latest displays.

When it comes to generating the best viewing experiences possible on a TV, a balanced array of technologies and features are necessary to determine the picture quality of a display. From resolution to refresh rates, contrast levels to backlight control and color gamut to upscaling capabilities, all these features work together to create and produce high-quality images on-screen.

Samsung Electronics’ 2021 Neo QLED lineup features technological breakthroughs that deliver immersive and true-to-life viewing experiences like never before thanks to its LED modules on the hardware level through to its upscaling processes on a software level. With Samsung’s proprietary Neo Quantum Mini LEDs, Quantum Matrix Technology and Neo Quantum Processor, users can enjoy true-to-life viewing experiences that are better than ever before.

What’s more, Samsung’s Neo QLED lineup also features an incredibly thin and stylish Infinity One Design.¹ With bezels all but erased at less than a millimeter, users can fully immerse themselves into the images on-screen, and given that the Neo QLED hangs on the wall just like a painting, it can blend seamlessly into various interiors.

To better understand how three key technologies of the 2021 Neo QLED lineup work together to enhance the overall picture quality experience, Samsung Newsroom is introducing them in dynamic graphic format for easy comprehension.

Manufactured With Precision – Quantum Mini LEDs

Samsung’s 2021 Neo QLED comes with an all-new form of light source, Quantum Mini LED. A whole new display technology featuring thousands of LEDs that are much smaller than standard LED modules,² Quantum Mini LEDs reveal accurate and sophisticated image detailing while maintaining precise backlight control.

The secret behind the miniature size of Quantum Mini LEDs is Samsung’s proprietary micro layer technology that mounts micro layers inside the LED itself, as opposed to conventional technologies that pack layers on top of the LED, in order to eliminate unnatural noise among the LED elements and ensure deeper blacks can be displayed without blooming.

4,096 Levels of Lighting Control for Greater Bright-to-Dark Contrast – Quantum Matrix Technology

The 2021 Neo QLED lineup also incorporates Samsung’s proprietary Quantum Matrix Technology, which harnesses enhanced 12-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 4,096 levels, four times greater than conventional 10-bit displays.³ This also creates even more possibilities to deliver the ultimate in contrast ratio management and deeper shades of black.

But that’s not all. With advanced local dimming control, 2021 Neo QLED lineup can efficiently manage power and improve peak brightness, making bright areas brighter and dark areas darker by harnessing unused electric power from dark areas and concentrating it to be used in bright areas. Quantum Matrix Technology takes advantage of the Quantum Mini LEDs’ superb hardware characteristics, all embedded in an LED the size of a grain of sand, and offers viewers sharpness and color volume that is more true-to-life than ever before.

Advanced Upscaling Divided Into 16 Artificial Neural Networks – Neo Quantum Processor

The crisp definition and vivid colors offered by Quantum Mini LEDs and Quantum Matrix Technology are brought to life by Samsung’s powerful Neo Quantum Processor and its AI upscaling capabilities. With 16 multi-modal neural networks running at once, the 2021 Neo QLED lineup delivers smooth and seamless 4K or 8K upscaling that meets the needs of the finest home theaters.

Samsung’s Neo Quantum Processor features AI-powered deep learning technologies that mimic the mechanism of human learning and memory, and the 2021 Neo QLED lineup sees a significant upgrade in this technology as the Neo Quantum Processor has grown from featuring one to 16 neural networks. These 16 different neural networks categorize content based on input resolution, quality and more.

Furthermore, since the Neo Quantum Processor includes dedicated upscaling models to precisely upscale content based on various factors including resolution, edges, details and noise levels, its 16 multi-modal neural networks can upscale SD broadcast content, HD videos on streaming services or even FHD content from Blu-ray disks, enhancing the exact aspect of picture quality needed for each content type.

¹ Infinity One Design is offered on QN800A and above. For detailed lineup information, please visit www.samsung.com.

² Compared with LED module height featured in the 2020 Samsung UHD TV, each Quantum Mini LED is 1/40 the size.

³ 10-bit: 2¹⁰ = 1,024 levels of control; 12-bit: 2¹² = 4,096 levels.

Not only do movie theaters provide lifelike pictures and visuals in ultra-high resolution, but they also control the amount of ambient light in the room in order to highlight the scene shown on the screen. Given that these theaters are built specially to provide such conditions, the at-home experience is never quite the same given that it is harder to control the amount of light in a room depending on the time of day.

But what if we were able to replicate the picture quality at home the way a content creator intended it to be seen? How can we bring the movie theater experience home?

The answer lies within Samsung Electronics’ 2021 Neo QLED TVs, which come with the latest HDR10+ Adaptive standard. Not only do the TVs provide premium viewing experiences, but they are also able to optimize the picture quality regardless of any reflection, luminance and interference brought about by the indoor lighting condition. Samsung Newsroom has pulled the curtains back to find out what HDR10+ Adaptive is and just how it works.

True-to-Life Picture Quality for Impactful Viewing

HDR10+ is the latest advanced High Dynamic Range technology, which Samsung has been incorporating into their UHD and above TVs since 2017 and is also featured in the 2021 Neo QLED TVs. It intelligently adapts your TV to optimally display UHD content the way it was meant to be seen with all the true-to-life highlight and shadow details. HDR10+ uses dynamic tone mapping to enhance the color and contrast and directs the screen to accurately display high dynamic range content on a scene-by-scene or even on a frame-by-frame basis.

HDR10+ is a royalty-free, open standard, accessible to any device maker to adopt and certify their own compatible devices using HDR10+ metadata syntax. This means that Samsung has been able to build complete control over on-screen picture quality into their TV lineup for true-to-life viewing experiences. HDR10+’s metadata also offers flexible reference tone and mapping curve definition for content creators, such as film producers and engineers, allowing them to deliver more impactful images exactly as they intend them to be seen.

AI Analysis for Optimum Experiences Even in Home Lighting Conditions

Samsung’s 2021 TV lineup also supports HDR10+ Adaptive, a technology that improves the HDR10+ viewing experience in users’ homes regardless of the lighting conditions. Samsung’s 2021 TVs come with the HDR10+ Adaptive standard which supports Filmmaker Mode¹ and adapts to brighter rooms so that customers can enjoy true cinematic experiences when viewing HDR10+ movies and television programs in various environments at home.

On the 2021 Neo QLED TVs, HDR10+ Adaptive harnesses its AI engine to analyze the viewing environment, including the lighting, brightness and even reflections using the sensors equipped on the TV. The results are then incorporated into the dynamic metadata, and then through four further steps, the brightness and contrast of a scene are optimized. HDR standards are typically designed with a dark room in mind, similar to that of a movie theater. However, with HDR10+ Adaptive, viewers are guaranteed to see the original creators’ intent regardless of the lighting condition or the time of the day.

Youngwook Son, an engineer at the Visual Display Business at Samsung Electronics, has been spearheading the development of the feature with his team. “HDR10+ is a premium feature that is geared to optimize the TV’s picture quality by fine-tuning the scene while preserving the original creator’s creative direction. HDR10+ Adaptive takes this one step further by allowing the TV to optimize the picture based on the surrounding lighting conditions, finally allowing TVs to provide a similar viewing experience to those found in dark environments, such as movie theaters.”

HDR10+ Marks Its Two-Year Anniversary with 120 Partners and Over 2,000 HDR10+ Content

The HDR10+ standard was introduced 2 years ago and now has 120 related partners. HDR10+ has robust support across the industry, with several thousand different products from multiple manufacturers offering HDR10+ supported devices. Currently, over 3,100 different TVs and projectors from more than 20 manufacturers support HDR10+. Furthermore, devices including smartphones, tablets and Blu-ray players also support the standard.

Streaming platforms like Amazon Prime Video, Google Play, YouTube and others have helped make accessible thousands of hours of premium content, delivering a wide array of viewing choices to certified HDMI devices. There are now over 2,000 pieces of content available to users that support the HDR10+.

HDR10+ is the only dynamic HDR technology supported on YouTube, which provides content creators and viewers alike with the unique opportunity to have the access to enhanced, premium HDR content right at their fingertips. With the rise of vertical video production and consumption, the standard gives content creators a unique opportunity to film and view user-generated content across any HDR10+ device.

“There are numerous technologies involved in creating the perfect scenes for the ultimate viewing experience,” noted Younghun Choi, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics. “HDR10+ Adaptive is one of the core technologies that enable us to enjoy the pristine picture quality that we enjoy watching today. Samsung will continue to invest and upgrade users’ viewing experiences in line with the latest technological advancements and trends in the home entertainment industry.”

¹ Filmmaker Mode is a viewing mode, which allows viewers to enjoy movies and TV shows the way the filmmakers intended them to be seen. Various Hollywood directors, including Christopher Nolan and James Cameron, are known to have advocated for the feature in August 2019.

This is how Morfologico turned Samsung’s Eco-Package into a mansion for its kitty Samanta.

Samsung foresees that, if each Eco-Package is used as accessories in homes, it could reduce up to 10,000 tons of greenhouse gases in 2021. In this respect, Samsung promotes accessibility, sustainability, and innovation in all its products and technologies to help redefine the role of television in consumers’ homes.

The company has embarked on a sustainability journey that puts the environment first in all business operations with several long-term sustainable programs, including eco-friendly packaging design across its 2021 display lineup, solar cell-powered remote controls, and carbon footprint reduction through the use of recycled materials.

Thus, to mark World Environment Day, Morfologico demonstrated that a new and fun way to recycle is possible thanks to the Eco-Package of Samsung TVs.

Meanwhile, Samsung Electronics strives to incorporate environmental sustainability into everything we do. Our products are thoughtfully designed to minimize the impact on the environment during their entire lifecycle – from planning and manufacturing to consumption and recycling.

▲ (From left) Taejin Hong and Woomin Lee of Samsung Electronics’ Visual Display TV Product Planning CX Team

Every day, Samsung Electronics’ engineers and product planners work together to the end of creating products that are as fresh as they are innovative and groundbreaking. Their mission is no simple one: to introduce new ideas and advancements in technology while raising the bar, year after year.

Since the first introduction of the flagship QLED TV in 2017, Samsung’s product planners have been responsible for the introduction of countless innovations, ideas and partnerships with the goal of bringing users the tailored, true-to-life viewing experiences they expect.

As Samsung celebrates its 15^th year as the number one global TV leader, no product better demonstrates cutting-edge product innovation of the company’s teams quite like the 2021 Neo QLED. In order to learn more about the development of the 2021 Neo QLED lineup, Samsung Global Newsroom sat down with two members of Samsung Visual Display’s TV Product Planning CX team, Taejin Hong and Woomin Lee.

Innovation That Understands the User

“Consumers expect new and exciting products every year, but there is a lot of competition out there,” noted Hong. “Many brands have TVs that are of the same size as Samsung’s, and also claim to have many of the same features and resolution, so central to our product development is breaking through the competition by really focusing on providing the most optimized user experiences for our Neo QLED lineup,” he added.

Central, then, to the teams’ QLED strategy direction is the user. “Recently, we have seen a dramatic shift in what consumers are looking and asking for,” highlighted Hong. “Users are moving away from specs and feeds to upgrades that are centered around personalized viewing experiences, design, and true-to-life picture quality.”

In order to realize this, both Hong and Lee stressed that timely feedback from real users as well as the market at large is critical. “It is so important for us to receive timely input and feedback from our customers, retailers, and behavioral experts in order for us to fully understand the most up-to-date TV trends,” noted Lee. “For our 2021 lineup, we focused on developing a new viewing experience that reflects the challenging and unprecedented times of late, one that is centered around hyper-personalized screens.”

Incorporating the New Normal Into TV Development

Not only has the recent global situation completely transformed the way users are interacting with their TVs, but it has also had an effect on the way TV product planning is carried out. “Traditionally, large trade shows such as CES and IFA serve as perfect opportunities for us to gather industry feedback, while in-person sales provide on-site consumer feedback,” explained Hong. “Since both of these opportunities have been off the table since early last year, we had to create a new internal meeting system that is both timely and agile enough to provide us with feedback from various regional offices regarding their local situations. This system incorporates touchpoints with vendors, partners, retailers, and customers, and allows us to easily communicate with all those on-site and helps us respond effectively to the changing landscape.”

Since its launch in 2017, the QLED lineup has taken the premium TV market by the storm. Last year, QLED sales reached 7.79 million units, accounting for 35.5% of total Samsung TV sales. The company’s 2021 Neo QLED lineup, recently launched across various regions throughout March and April, has also provided valuable insight for the planning teams. “In Korea alone, our Neo QLED TV sales have reached 20,000 units in under two months since product launch,” said Lee. “This speaks volumes to the importance of market research and timely consumer feedback.”

This new way of working, of course, comes with as many challenges as it does opportunities. “The number of meetings and calls we have held with regional product managers, retailers, and engineers around the world has more than doubled in the past year,” highlighted Hong. “Further to this, we have been actively carrying out surveys and research into our consumers and their ever-changing TV usage habits.” But this hard work has paid off, as noted by Hong: “The pandemic has been a challenge for all, but it has also provided us with a valuable opportunity to look back at what truly matters for both us and our users.”

Harnessing Teamwork to Adapt to the Latest Trends

There is no denying that mainstream consumer TVs are becoming larger in size and that the standards for picture quality are becoming higher than ever before. However, the recent shifts in TV and behavioral trends have seen Samsung’s product planners lean towards developing hyper-personalized screens able to fit into individual consumer lifestyles.

“The past few years have been a period of introspection for a lot of people and self-improvement has become the force driving many purchases around the world,” said Lee. “According to a Salesforce report, 5 out of 10 consumers responded that they would consider swapping out a product for a different brand if it doesn’t deliver a truly personalized experience.”

But this change in behavioral trends has not resulted in a complete transformation of the team’s strategy planning. “Picture quality and design have been our top priorities since the launch of our first TV, and changing consumer usage patterns, along with the increased need to provide a one-of-a-kind experience, are what ultimately led to the creation of this year’s Neo QLED lineup,” explained Lee.

Samsung’s Neo QLED 43-inch model was also created through this multifaceted way of thinking. “Initially, we had not considered developing any sizes below 55 inches for the QLED lineup given the industry trend that saw consumers embracing larger screen models,” noted Hong. “However, following a study we undertook, we learned that there is also a growing demand for ‘second’ screens and more personalized screens used within office settings as well as family and gaming settings.”

According to the study undertaken by Samsung, the advent of the ‘new normal’ that has seen consumers spending more and more time at home has seemed to accelerate different consumer TV use cases and there has been an uptick in interest in smaller screens. “We have seen an increased demand for smaller and medium-sized screens,” said Lee. “But when it comes to developing these smaller TVs, it is not just a question of simply shrinking the size. Every piece of engineering must be adjusted for a differently-shaped model, and everything from the supply chain to the production line must be customized for each product.” In the end, teamwork brought it all together: “We quickly got together with the engineering team and started developing the smaller flagship models for release this year – teamwork at its finest!”

Developing Neo QLED to Be the Ultimate Entertainment Hub

“Another exciting trend we have noticed since the beginning of 2020 is that a lot of people are playing more games, be it on their mobile, computer or on their TV,” noted Hong. According to a recent report from the Entertainment Software Association (ESA), there are approximately 214 million gamers in the U.S. alone, with 75% of households having at least one member actively playing games on a regular basis.

“Gaming has become a fun group activity during the pandemic, particularly for those looking to connect with others,” highlighted Hong. “Naturally, we incorporated this trend into our latest products to provide a one-of-a-kind gaming experience. Such dedicated features on the 2021 Neo QLED include Super Ultra-wide Game View and the all-new Game Bar gaming interface – all while maintaining one of the lowest input lags in each TV category.”

Hong, in particular, is a fan of these game-centric additions to the QLED lineup. “Personally, I enjoy the Super Ultra-wide Game View feature, which enables gamers to experience ultra-wide gaming. It is a feature completely new to TVs with its 21:9 and 32:9 aspect ratios, and this expanded field of view is great for finding hidden items or discovering enemies lurking in the corner while gaming.”

Maintaining the Samsung Legacy of Superior Picture Quality and Design

Both Hong and Lee agree that the latest Neo QLED lineup would be nothing without the past 15 years of display innovation. “At the end of the day, the QLED’s new features and product differentiation strategy wouldn’t lead to much without our solid foundation in picture quality and design,” highlighted Hong.

Lee, who has led QLED usage studies in global markets, agreed that this was a universal trend that continues to guide consumer choice. “The Neo QLED lineup is a product that reflects a meticulous study of user behaviors and priorities,” he noted. “We realize that there are many factors to consider when looking to purchase a new TV, but at the end of the day, it is the superb image quality and sleek design offered by Samsung TVs that provide the most satisfaction to our customers.”

The Neo QLED line represents the very latest iteration of this foundational excellence. “In particular, our Neo QLED TVs are equipped with Quantum Matrix Technology and Neo Quantum Processors, which enhance the picture quality through cutting-edge upscaling technology that harness Quantum Mini LEDs that are 1/40 the size of conventional LEDs,” explained Lee. “These technologies are a culmination of the industry’s peak technological advancements all working together to bring unrivaled picture quality to users in any viewing environment.”

The innovative Quantum Mini LEDs featured in the 2021 Neo QLED lineup in fact played a very important role in design upgrades. “It is only fitting that, with such stunning picture quality and immersive audio experiences, we would also look to enhance the TV’s design,” explained Hong. “Due to the size of the Quantum Mini LEDs, we were able to modify the TV’s form factor to possess a slim and minimalistic design. It is a modern accent piece suited for any interior, all thanks to Samsung’s engineering mastery.”

Looking to 2022 – and Beyond

“I think the fact that we have been able to win over consumers for the past 15 years is a testament to Samsung’s dedication and commitment to developing products that are in line with consumers’ needs,” noted Lee. “In particular, ever since the introduction of our QLED lineup in 2017, we have seen a rapid increase in market share in the premium TV segment, which we are very proud of.”

Based on the success of Neo QLED, Samsung’s TV product planning team is in the midst of developing yet another impressive and groundbreaking product lineup for 2022. “There is truly never a dull moment during the development cycle,” noted Lee. “We are already very excited for our 2022 lineup, and we hope that it will see us extend our No. 1 title in the global TV market through 2022 for a 16-year streak.”

In order to understand more about how those innovative features of the Neo QLED transcend technological hurdles to meet user’s growing demands for next-level quality displays, Samsung Global Newsroom sat down with the next-generation TV’s developers to find out more.

The Beginning of QLED: the Quantum Mini LED

The culmination of a range of leading innovations, the journey to developing the Neo QLED began with the creation of the Quantum Mini LED, a light source just 1/40^th the height of conventional LEDs. Samsung’s engineers managed to reduce the size of the LED down to almost that of dust, and applied a micro layer that softly disperses light into the LED itself, allowing the chip to emit and disperse light on its own. The resulting self-emitting LED removes the noise possessed by previous technologies and enables the era of natural, smooth display presentation.

“In those TVs that utilize the typical LEDs, there is an additional lens that has to sit on top of the LED so that the light can be dispersed, so our focus for our new LED product was on allowing it to disperse light independently,” noted Engineer Minhoon Lee. “Not only is the Quantum Mini LED smaller and more space-effective than its predecessors, but it also does not require the extra lens layer, allowing us to align more LEDs together in a more compact manner.”

As the Quantum Mini LED is just 1/40^th the height of previous LEDs, the engineers encountered many hurdles in the production process. There was not enough equipment available to work with these new LEDs that were of such a minute size, and the production process was inevitably intricate and tricky. “Not only is the Quantum Mini LED small, but we also needed to ascertain the accurate location of where electricity enters the LED in order to align the tens of thousands of elements around it,” said Engineer Kyehoon Lee. “This meant that expertise and advanced technologies became key. Samsung already has the know-how when it comes to developing next-generation displays, including micro LED products, so we could address this issue by applying existing Samsung processes that deal specifically with microfine elements.”

Presenting Fine Details Through Precise Control: the Quantum Matrix

Local dimming is a technology that enables better picture quality by optimizing the brightness appropriately and dimming or brightening parts of the screen that respectively need to be adjusted through distinguishing the screen backlights into multiple zones. Increasing the on-screen contrast not only provides life-like watching experiences, but it also significantly reduces the amount of electricity used. Samsung has championed local dimming technology for a long time, and has been able to improve and advance this technology through dedicated research and development efforts. As a result, the Neo QLEDs feature an evolved and optimized local dimming technology – Quantum Matrix.

However, if the lens that is used to disperse the light on top of an LED is removed and the backlights are exposed, wouldn’t this result in users being able to notice the changes in brightness and contrast happening? The engineers had already considered this, and tackled this obstacle by including even more precise adjustment into the Quantum Matrix’s processes.

Previously 10 bits, the Neo QLED features 12 bits brightness so that the light can be adjusted within a total of 4,096 levels. When the light level on-screen is not detailed enough, it can result in an impression of lag or freezing, and the light could be absorbed by nearby local blocks. However, Quantum Matrix technology is able to express a color at dozens of different levels without any glitching and presents them with no blooming. If you enjoy playing games on your TV, for example, you will be able to easily distinguish a foe in a dark cave with your own eyes.

“The range of brightness that the human eye can see is called the dynamic range,” noted Minhoon Lee. “When it comes to Quantum Matrix, the light can be adjusted within a 4,096 level range, meaning that this dynamic range has also been maximized.”

“The human eye is very sensitive, so we are helping each color to play its own role and show itself as it is instead of getting mixed up with other ones,” continued Minhoon Lee. “In addition, Quantum Matrix technology brings the extra electricity that isn’t being used in darker parts of the screen to the brighter parts so that the concentration is maximized. With this technology, we’ve achieved brightness of up to 4,000 nits¹ with the Neo QLED.”

Quantum Matrix technology not only precisely controls all those Quantum Mini LEDs, but it also controls the light source for each individual content. “This technology works by analyzing the content source being played so that users can enjoy even more vivid, realistic experiences,” noted Engineer Bonggeun Lee. “For instance, if there is a scene on-screen that requires a maximized sense of dimension, the technology will provide a sense of depth by focusing the light on the object that is at the front while darkening the background. It is a completely different technology from something as simple as lights that just turn on and off.”

More Detailed AI Upscaling: the Neo Quantum Processor

When it comes to enjoying the best possible viewing experiences, content picture quality is just as important as a next-level display. In order to ensure that users can enjoy high-quality content even if the original source is of a lower resolution, and regardless of local internet speed, Samsung’s engineers developed a picture quality engine to automatically convert any content to an optimized picture quality – the advanced AI-powered Neo Quantum Processor.

The innovation key to the Neo Quantum Processor’s high performance is that its neural network has been increased from 1 to 16. This allows the processor to map different contents by their type, significantly enhancing its upscaling capability. “The Neo Quantum Processor works like this: the selected video’s attributes will be analyzed in real-time by the processor, and then the most optimized neural network out of the 16 available will be applied for the best possible upscaling result,” explained Bonggeun Lee. “This means that each one of the 16 neural networks is capable of playing a different role so that the processor can perform even more detailed upscaling.”

The processor’s method of filling the gaps between low resolution and high resolution contents has also become more precise. If the gap between the pixels is widened, then simply copying and pasting the same pixel repeatedly will make the video unclear and blurry. With the Neo Quantum Processor, the correlation is constantly analyzed through neural network learning and the change between pixels is estimated to fill in the gap between pixels in a way that is as close to reality as possible. This allows for a pattern to be analyzed in real-time and the best possible upscaling solution can be applied to the content, no matter what resolution the input video has (be it SD, HD, FHD or 4K).

The Epitome of Samsung’s Display Innovation: 2021 Neo QLED

Samsung’s TVs have been number one in the global market for 15 consecutive years. This achievement illustrates the synergy between the different innovations the company develops for each of its products, and how they work together to consistently provide the viewing experiences that users expect. The Neo QLED, a TV in a whole new league of its own, was made possible only due to the company’s existing work into developing advanced display technologies.

“Neo QLED isn’t simply a display made out of small LEDs,” highlighted Engineer Kyehoon Lee. “From including small yet effective elements to developing precise screen control, there are so many different technologies that have converged in the Neo QLED to bring beautiful display screen experiences to users. We’re very excited to see how our team’s efforts in research and development over the years have finally led to such an achievement in display technology.”

Each year, the trends within the display business change without fail. When developing the Neo QLED, all the engineers agreed that the trend they paid the most attention to was “the bigger, the better”. Out of the many factors that users consider when purchasing a TV, size is always at the top of the list. The engineers expect that the market is set to move forward with this mindset, too.

“In the past, some people felt uncomfortable with large-screen TVs, as they wouldn’t be able to so vividly see all the pixels on-screen and this lead to visual discomfort,” noted Bonggeun Lee. “However, Neo QLED is a TV that has reached the technological level that allows for satisfying viewing experiences across the board. In line with the leading trends within the TV market that prioritize ultra-large screens, we will continue to work towards realizing the perfect picture quality on a large screen.”

Samsung’s Neo QLED, which presents its contents to users as if it were actually right there in front of their eyes, has been realized with the aim of opening up a new era for displays. Following this, it won’t be too long until we can all enjoy next-level viewing experiences right in our own living rooms.

¹ Maximum brightness may vary by model.

According to a recent report from the Entertainment Software Association (ESA), there are an estimated 214 million gamers in the U.S. alone, with 75 percent of households having at least one person who plays. As a result, gaming has become a fun group activity during the pandemic, particularly for those looking to connect with others. In fact, more than six out of 10 players report that they regularly play with others either online or in person.

Gaming’s rise isn’t limited to the U.S., either. Facebook’s “Games Marketing Insights for 2021”¹ that last year, numbers of first-time gamers reached new highs in countries around the world with 8.6 million in the U.K., 6.5 million in Germany, and 9.4 million in South Korea. Those numbers further underscore gaming’s rise into a top leisure and entertainment activity.

Samsung TV owners are not an exception to this trend as they have also become avid gamers during the pandemic. According to Samsung’s internal research data,² the number of users in the U.S. who connected gaming devices to their QLED TV nearly doubled from 19.4 percent in March of 2020 to 35.3 percent in March of 2021. In Korea, that number nearly tripled from 11.4 percent to 27 percent during the same period.

Samsung’s 65-inch segment has been the most popular TV size for gaming, and premium models supporting high-end gaming experience, including 120Hz panel refresh rate, were more likely to be connected to the latest gaming consoles. This means that more gamers on consoles such as Microsoft Xbox and Sony PlayStation (PS) are using premium TVs with enhanced gaming features to enjoy optimized gaming experience.

Against the backdrop of gaming’s incredible rise in popularity, Samsung optimized its 2021 TV lineup with gamers in mind. The company’s newest TVs come packed with top-of-the-line features that were designed to foster next-level gaming experiences.

For example, each of Samsung’s 2021 Neo QLED TVs includes support for AMD FreeSync Premium Pro³– a technology that enables true HDR console and PC gaming. FreeSync Premium Pro adds to the HDR support, making bright scenes brighter and dark scenes darker to offer optimized contrast. HDR technology is often considered as one of the most important features among gamers. Taking things one step further, Neo QLED’s Motion Xcelerator Turbo+ technology supports ultra-smooth motion in 4K 120Hz, offering users the smoothest way to win.

Samsung’s 2021 Neo QLED TVs are also the first to receive Verband Deutscher Elektrotechniker’s (VDE) Gaming TV Performance certification. Four 2021 Neo QLED models (the QN900, QN800, QN90 and QN85) received the certification for their excellent HDR performance, which includes a peak brightness of more than 1,000 nits, allowing for intricate details in both dark and bright scenes, as well as their low input lag with respond time of around 5ms in 4K @120Hz, offering one of the lowest input lags in the industry. Features like these are perfect for both first-time TV buyers and avid gamers alike, allowing users to catch each and every detail of gameplay.

The 2021 Neo QLED lineup’s one-of-a-kind gaming experience is bolstered by the addition of immersion-enhancing features like Super Ultrawide Gameview, along with the all-new Game Bar gaming interface. Super Ultrawide Gameview allows users to experience ultra-wide aspect ratios (both 21:9 and 32:9) that were previously offered only on gaming monitors. This provides gamers with a wider field of view and ensures that they never miss out on any of the action. The Game Bar in Game Mode, allowing players to easily adjust the screen’s aspect ratio, check input lag, connect wireless headsets, and more.

For more information about Samsung’s 2021 TVs and their gaming features, please visit www.samsung.com/my.

1  Games Marketing Insights for 2021, Facebook Gaming (January 2021).
2  Reflects internal data and findings from users who have opted in to Samsung’s Smart TV Terms and Conditions.
3  Some items excluded.

Samsung Electronics announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE), a well-regarded electrical engineering certification institute in Germany.

Four models from the 2021 Neo QLED lineup (QN900, QN800, QN90, QN85) received the certification, a distinction given for ‘Low Input Lag’ and ‘HDR with brightness of higher than 1,000 nits.’ Each of the TVs went through a rigorous testing process, ultimately earning the certification for less than 10ms of input lag during every scene of gameplay. Input lag refers to the period of time from when an electrical signal is sent from the game pad to when it is displayed on the screen. A TV with lower input lag will provide gamers with a more immersive gaming experience.

In addition, Samsung’s Neo QLED also received the certification for HDR with brightness over 1,000 nits. FreeSync Premium Pro also adds to the HDR support, making bright scenes brighter and dark scenes darker to offer optimized contrast. HDR technology is often considered as one of the most important features among gamers.

Apart from low input lag and HDR support with brightness of higher than 1,000 nits, Samsung’s Neo QLED TVs also reflect a number of new and exciting gaming features.

Samsung’s Neo QLED TVs deliver more accurate details, deeper blacks and incredible color expression due to their 100% color volume and 12-bit backlight control. Wide Game View and Game Bar, both industry firsts, deliver a broader viewing experience with 21:9 and 32:9, and the ability to quickly check a variety of gaming information.

In addition, Samsung’s Neo QLED TVs deliver fast game motion at 120Hz with Motion Xcelerator Turbo+, even during gameplay with fixed UI. Sound has also been enhanced through AI-based surround-sound and object tracking sound (OTS+), delivering the ultimate immersive gaming experience.

Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics said, “An increasing number of gamers look for large screen displays with high-end picture quality when shopping for a TV, and Samsung continues to lead the TV-focused gaming experience.”

For more information on Samsung’s 2021 Neo QLED TV, please visit www.samsung.com