From voice assistants that tell us the time and weather to automated cleaning units, robotics and AI technologies have already become a major part of everyday life. However, because our experiences with these technologies don’t always line up with our expectations, it may seem like we still have a way to go before AI and robotics become truly seamless.

Samsung Electronics’ designers envision a future in which robots are made to resemble, understand and care for users. Their approach to design is based on fostering natural interactions between technologies and users, rather than simply innovating for innovation’s sake.

The Jet Bot AI+¹ was designed with this approach in mind. The designers’ vision for a robot vacuum cleaner was one that could analyze users’ natural behaviors in order to provide a cleaning experience that catered to their daily lives and living spaces. The goal was to equip the device with a friendly personality that connected with people, as well as the ability to analyze situations and offer both pets and users their attention. A robot vacuum cleaner that was designed to resemble humans, the Jet Bot AI+² offers a more complete cleaning experience by carefully considering users’ needs.

A Robot That Cleans Like You

Standard robot vacuum cleaners require constant inspection, even when cleaning. This is because the devices tend to require a fair amount of guidance on how to clean your home. To make this process more efficient, Samsung’s designers wanted to design a robot vacuum that cleaned in a similar way to humans. They meticulously examined various functions and structures to enable the robot to manage cleaning independently from beginning to end.

“We thoroughly reviewed the entire process of a robot vacuum’s journey to create a device that didn’t rely on human intervention.”

– Nooree Nah, Designer

The Ability to Think

Many robot vacuum users have experienced those irritating incidents when the robot failed to recognize obstacles in its surroundings, leading it to malfunction or accidentally suck up bulky objects. In order to recognize obstacles and spaces without moving in monotonous lines, a robot vacuum needs to be able to think analytically, like a person.

The thinking process of the Jet Bot AI+ is based on proper perception and delicate sensitivity. The device’s LiDAR sensor behaves like an eye, allowing it to obtain a better understanding of its surroundings by scanning the structure of the house and building a map. Once it has learned the layout of your home, it identifies an optimal path to provide a more efficient clean. The device also features an object-recognition camera that’s been trained using more than a million images of various items, as well as a 3D sensor that can detect objects in front of it, which greatly reduces opportunities for errors.

An Agile Design

Cleaning requires constant and careful attention, especially when cleaning hard-to-reach areas such as under tables and chairs. Vacuums need to be appropriately sized in order to navigate freely between furniture and under narrow gaps.

When refining the structure of the Jet Bot AI+, Samsung’s designers went to great lengths to ensure that the device’s size would be ideal for cleaning. In a balance of form and function, the LiDAR sensor located on the back of the device has been designed to protrude slightly, while the triangular front bumper includes an efficiently arranged brush, distance sensor, and electric wheels. The brush, too, has been optimized for size, delivering a thorough clean wherever it goes.

A Hands-Free Clean

When cleaning a home, robot vacuum cleaners often require user intervention. For instance, users may be required to move their device to clean hard-to-reach areas and empty the dust bin once it’s finished the job.

In order to clean like we do, a robot vacuum cleaner must be capable of locating and collecting dirt completely independently. The Jet Bot AI+ achieves this without any user intervention by mapping out your living space to detect areas that need to be cleaned and utilizing the Clean Station to empty its own dustbin.

A Sense of Character

Because robot vacuum cleaners tend to inform users of their cleaning routines in a mechanical way, they aren’t necessarily perceived as very ‘friendly’ devices. Samsung’s designers sought to change this. They envisioned a device that could understand and would genuinely care for users, treating them as if they were companions sharing the same living space. The Jet Bot AI+ offers that companionship, and builds strong relationships with users with its unique design and communication method.

“Our focus was to create a friendly AI that befriended the user as a helpful assistant, so they wouldn’t have to interact with a machine-like personality.”

-Yeonsu Kim, Designer

“We focused on designing a harmonious form that emphasized the combination of basic shapes.”

-Jaewon Choi, Designer

22 Expressions

Instead of relaying information via a digital screen like other devices, the Jet Bot AI+ vividly expresses functions and situations with subtle lighting on a curved surface. Before cleaning, the lighting gradually increases, creating the impression that the device is opening its eyes and looking from side to side to examine the structure of the house. The 22 delicately designed lighting animations intuitively and expressively inform users of the robot’s status.

A Friendly Voice

The Jet Bot AI+ is equipped with Bixby, a mobile voice assistant developed by Samsung. Behavior and voice are important factors when it comes to determining personality. With this in mind, extensive research was carried out in various countries to develop a voice that was universally favorable among a diverse set of users.

The Jet Bot AI+’s voice projects warmth thanks to its meticulously designed tone and manner. When relaying functions and information related to cleaning, the robot exudes reliability by communicating in a clear and direct tone. At other times, it speaks to users in a friendly manner to create a sense of companionship. The device’s witty responses to certain situations and questions make it seem that much more human and alive.

A Comforting Appearance

The Jet Bot AI+ is composed of a harmonious combination of circles and triangles that’s inspired by modern minimalistic design and can stand the test of time. The combination of the two most basic and familiar shapes completes the device’s geometric figure and accentuates its image as a home mascot. Unlike conventional robot vacuum cleaners, whose designs primarily focus on emphasizing power, the Jet Bot AI+’s simple and neat design focuses on blending in in any space.

A Sense of Caring

When designing the Jet Bot AI+, Samsung sought to offer users a richer experience by creating a device that was not just a vacuum cleaner, but a life companion. Accordingly, the Jet Bot AI+ has been designed to go beyond simply thinking like a human being, to helping users knock out chores and lessening their burdens. The device’s pet care functions demonstrate how it makes pet owners’ lives easier by helping them care for their furry friends³.

“We thought about pets being left alone at home and how worried their owners must feel when designing the pet care functions.”

-Dongmin Lee, Designer

Leave Home without Worrying

The thought of leaving a pet alone at home can make many owners anxious. The Jet Bot AI+ offers pet owners peace of mind by allowing them to monitor their pet when they’re away from home. By roaming in designated spaces, the device enables users check in on their home and pets, and even allows them to use connected devices to adjust the temperature or lighting to alleviate any anxiety that their pets may be experiencing.

A Pet Companion

The Jet Bot AI+ not only allows users to monitor their pets, but is also constantly examining and managing pets’ needs. If, for instance, a pet exhibits abnormal behavior due to its owner’s absence, the robot will immediately notify the user and offer them helpful information relevant to the situation. The Jet Bot AI+ can also record pets at home, so users won’t have to miss out on any precious moments that they may have missed when they were away⁴.

It’s clear that robotics and AI technologies are already playing significant roles in our everyday lives. This deep connection is a testament to the fact that, at their core, the inspiration for any product or technology stems from an understanding of basic human insights and needs.

To prevent technology from becoming inaccessible to users, each and every product experience must be carefully designed based on an understanding of human behaviors. Going forward, Samsung’s designers will continue to examine the many different elements that shape human behaviors in order to add more value to users’ lives and living spaces.

¹ Features availability may vary by country.

² The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

³ Images shown are for illustrative purposes only and may differ from the actual product. The product’s release date and specifications may vary by country, region, and model.

⁴ Features availability may vary by country.

⁵ Features availability may vary by country.

Samsung Newsroom got hands on to put the newest in the Galaxy A series to the test.

A Camera that Flips Around

Equipped with Samsung’s first rotating camera array, the Galaxy A80’s triple camera set-up features a 48MP main camera, an Ultra Wide Camera and a 3D Depth Camera. The camera array combines to produce a number of effects, some familiar and some new.

But the best part about the Galaxy A80 is that the range of camera effects aren’t just limited to the camera on the back of the phone. The A80 employs a slide-out panel on top of the phone that automatically extends upward and flips the camera around to face the user when they switch to the front-facing camera mode, allowing the powerful camera array to be used for selfie-mode photos too. The sliding module fitting seamlessly into the back of the phone when lowered, making the motor-driven raising and lowering of the camera array very sleek.

Taking a selfie with Wide mode on the Galaxy A80

The ability to use the phone’s 48MP main camera for front-facing photos struck us as a game changer. For shots where we wanted to take a selfie while still capturing a significant portion of the background, Wide mode on the selfie camera was ideal. To take the effect a step further, the Galaxy A80 is also equipped with Ultra Wide mode*, which has a viewing angle as wide as that of the human eye, and is perfect for taking wide scenery and nature shots. We had a lot of success using Ultra Wide mode to take front-facing photos too, as it worked well for taking selfies with large groups of people and taking pictures in front of things like large landmarks. What’s more, all of these images were captured in stunning Wide Quad HD quality due to the fact that we were able to use the 48MP main camera to take them.

Live focus mode was another favorite of ours. The feature uses the depth sensor and machine learning to apply a cinematic blurring effect on the background while keeping the subject in the foreground crisp and focused. The ‘bokeh’ blurring effect is adjustable, and leads to some artistic, professional looking shots.

We loved the content creation possibilities afforded by the Galaxy A80 too. When taking videos while walking or running, Super steady mode was a big help in reducing camera shake and smoothing out videos. We were even able to create some movie-like videos with bokeh backgrounds using Live focus video mode. The Galaxy A80 allows you to switch in and out of selfie mode in the middle of a recording too, with the phone seamlessly blending the footage on either side of the camera rotation so that you can switch back and forth between the front and rear-facing cameras without interrupting your video**. The newest in the Galaxy A line can even capture videos in stunningly crisp 4K Ultra-high definition mode (3840 X 2160 pixels).

A True Full-Screen Display

The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.

The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.

Intelligent Power and Performance

All the great features mentioned above are rendered useless without reliable battery life on the go. The Galaxy A80’s 3,700mAh smart battery and intelligent performance functions to be up to the task.

With its intelligent battery, the Galaxy A80 analyzes usage and automatically closes background apps that are unnecessarily using up battery life. To take battery conservation a step further, users can turn on Adaptive Power Saving, which allows their device to modify settings according to users’ expected daily usage. After giving the phone some time to get used to our usage patterns, we found that this feature really helped in preserving battery life. Once the battery does eventually tick down, the Galaxy A80 is equipped with Super Fast Charging**** technology to get users charged back up quickly.

Visualize Your New Room

Samsung’s AR service, Bixby Vision¹, acts as a visual guide, allowing you to see more with your smartphone camera. The home décor function of the Galaxy S10’s Bixby Vision can show you how your home might look with new home appliances and furniture, virtually positioning them wherever you wish to see them. To enable the function, simply open up Bixby Vision, select the home décor function from the apps menu and point your camera to the area where you want to place home appliances or furniture. After choosing an appliance or piece of furniture, the object will appear wherever you tap on the screen. You can choose sofas, rugs, tables, fridges, or any other home product that you want, and virtually place them wherever you like.

The discovery doesn’t end there: Bixby Vision offers even more services that allow you to visualize your new appliances and furniture from the comfort of your own home. The AR service can apply a 3D effect to key Samsung home appliances, allowing you to see how doors open, for example. Collaborating with U.S. online furniture company, Wayfair, Bixby Vision’s home décor function runs automatically whenever you encounter 3D content on the website within the Samsung Internet app, enabling you to see what the product would look like in your room without leaving your house.

“We are planning to increase the types of home appliances and furniture that support the home décor function,” said Martin Lee of Product Strategy team at Samsung Electronics.

Check for the Right Fit

With the Galaxy S10 5G, you can make speedy assessments of an object’s dimensions without frantically searching for the tape measure. Using the 3D Depth Camera on the Galaxy S10 5G, the Quick Measure app shows you the height, width and length of the object captured by your camera. This feature makes it easier for you to buy a mattress that fits your bed frame, or a set of chairs that are the right height for your kitchen table.

¹ Service availability and content provider may vary by country and device.

The Galaxy S10 5G’s rear camera photo and video capabilities were both ranked number one on the DxOMark Mobile scale, achieving an overall score of 112, with 117 in photo and 100 in video, the first device to hit 100 bar. DxOMark’s testing recognizes that the Galaxy S10 5G’s rear camera features fast and accurate autofocus, capturing photos that have a good level of detail preservation, color rendering and exposure under various conditions.

The Galaxy S10 5G also scored first place on the DxOMark Selfie ranking for its front camera with an overall score of 97, receiving a score of 101 in the photo category, and 90 in the video category. To evaluate the Galaxy S10 5G’s camera performance, DxOMark tested Exposure and Contrast, Color, Autofocus, Texture, Noise, Flash, Artifacts, Zoom and Bokeh under low light, indoor and bright light conditions.

The Galaxy S10 5G features a professional-grade camera set-up with a total of six cameras – two on the front and four on the back. Its Dual Pixel AF Selfie front-facing camera takes next-level selfies, and the rear-facing camera benefits from Samsung’s Ultra Wide Lens, for those who want to create and share stunning content effortlessly. The Galaxy S10 5G also significantly upgrades the smartphone camera with a neural processing unit (NPU), to help with the perfect shot including the 3D Depth Camera. It accurately provides depth information by measuring the length of time for a light signal to bounce off subjects to deliver bokeh effects with Live focus video, measure objects with Quick Measure.

For more information about the Galaxy S10 5G, visit news.samsung.com/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy. For more information about the DxOMark Selfie and DxOMark Mobile tests, visit www.dxomark.com.

Consumers in South Korea will be the first to get their hands on the world’s first 5G smartphone. A monumental release not just for Samsung but for the mobile industry as a whole, the Galaxy S10 5G allows users to unlock an entirely new mobile experience – one that combines bar-raising display, camera and performance innovations with support for the next-generation telecommunications standard, 5G.

How will putting the power of 5G into consumers’ hands change the way we enjoy things like AR, VR, 8K video and cloud-based content? To answer those questions and more, Samsung Newsroom spoke with Albert Hoseong Kang, of Samsung Electronics’ Innovative Product Planning Group.

Creating a Faster Future

The Galaxy S10 5G opens the door for users to access unprecedented speeds – up to 20 times faster than 4G.

As Kang explained, 5G speeds will fast-track the development of cloud-based services, make the idea of buffering videos a thing of the past, and change the way we create content and enjoy our favorite multimedia. “Downloads and uploads speeds will be dramatically reduced, which means more people will be watching and shooting high-definition content,” said Kang.

5G will also revolutionize gaming, sports, and other entertainment. “When 5G networks are implemented, response speeds will be drastically shortened, which means you’ll experience real-time responsiveness with most types of content,” said Kang. “Delay times will be virtually eliminated during sports broadcasts, and games like first-person shooters and racing games, which could be difficult to enjoy due to mobile devices’ technical limitations, will be taken to a whole new level.”

This also includes cloud-based games, or games that may be played in real time via a cloud server. Cloud-based games don’t have to be downloaded to your phone, don’t take up storage space, and don’t require individual updates. They do, however, require fast and stable network speeds, which makes them difficult to fully enjoy when connected to 4G networks. But with its 5G network support, the Galaxy S10 5G will allow users to experience graphics-intensive cloud-based games in all their glory.

The launches of 5G networks will also lead to more utilization of AR services. The Galaxy S10 5G’s innovative 3D Depth Camera works by measuring the length of time it takes for an infrared light signal to bounce off subjects, and uses that data to enhance AR services, generate Live Focus bokeh effects when shooting videos, and measure objects’ size – as well as the distance between them – with Quick Measure.

“The Galaxy S10 5G’s 3D Depth Camera will help bring about a variety of useful services,” said Kang. “All of these innovations are the results of careful consideration of how to deliver more value – and new multimedia experiences – to 5G smartphone users.”

Optimized Inside and Out

The Galaxy S10 5G was designed for consumers who want it all, and optimized to take full advantage of the incredible speed, power and connectivity that comes with 5G networks.

To maximize users’ immersion when viewing high-quality HD video and other digital 5G content, Samsung equipped the device with a 6.7-inch, edge-to-edge display – the largest in the Galaxy S10 line. To enable users to spend more time streaming, playing and doing, and less time charging, Samsung incorporated a high-capacity 4,500mAh battery, as well as support for Super Fast Charging of 25W.

When the time came to decide upon an optimal storage setup, Samsung focused on usability, carefully considering how smartphone users will utilize their devices in the 5G era. This ultimately led to the decision to equip the Galaxy S10 5G with 8GB of RAM and 256GB of baseline storage – the largest baseline storage in the Galaxy S10 line.

The Galaxy S10 5G has a futuristic feel to it, which, as Kang pointed out, extends to the design and color of the device. When refining the design, he explained, “We tried to create the impression that using a 5G smartphone is like using the smartphone of the future.”

Some of these enhancements included making the side metal frame thinner than on the other Galaxy S10 models, which makes the Galaxy S10 5G more comfortable to hold, and offering the phone in its own unique range of colors¹: Crown Silver, Majestic Black and Royal Gold. The Crown Silver model features a prismatic color treatment, which means that its color changes depending on the angle of the light.

Driving 5G Innovation

As Kang explained, developing the first smartphone optimized for 5G wasn’t easy. Because 5G phones had never been developed before, the process required venturing into unknown territory.

“Since it was the first time, we needed to overcome a number of technological barriers,” said Kang. “We also faced difficulties developing new hardware and software.”

To overcome those barriers, the company drew from its long history of developing industry-leading mobile innovations.

“Although it was our first time developing a 5G device, we have a wealth of experience when it comes to developing technologies for new telecommunications standards,” said Kang. “The know-how we accumulated during the shifts from 2G to 3G and from 3G to 4G enabled us to gather valuable insights into the market for 5G devices and their users.”

When it came to testing and refining the device, the development team leaned on their company’s leadership in 5G network solutions. As Kang explained, “Samsung has already developed a wide array of end-to-end solutions for 5G services – ranging from network equipment to processors, memory semiconductors and handsets – which made testing easier.”

According to Kang, Samsung’s ultimate goal for these solutions, and for the Galaxy S10 5G, is to “create a world where anyone can enjoy 5G,” and create an environment in which cloud, AR, VR and ultra-high definition video services can truly flourish. “We will continue to provide new experiences that deliver the promise of the 5G era by working with our partners and strengthening our leadership in this area,” said Kang.

The Galaxy S10 5G’s Korean release is just the beginning. Soon, Samsung’s groundbreaking 5G phone will be released in markets around the world to help usher in the 5G era.

¹ May differ by region and carrier

Samsung Electronics today announced the Samsung Galaxy S10 5G will be available for purchase in Korea starting April 5, 2019. Over the past decade, Samsung has worked closely with network operators, device manufacturers and software developers to make 5G a reality with its complete end-to-end solution. Now, consumers will be able to unlock an entirely new mobile experience with the most advanced network available and the powerful and innovative features of the Samsung Galaxy S10 5G.

“We are at the beginning of a new era where the incredible speed and connectivity of 5G becomes a reality, bringing the world closer to Samsung’s vision of connected living,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We are proud of the work we’ve accomplished to bring our first 5G smartphone to market and look forward to bringing it to everyone around the world in the coming year.”

Leading the World to 5G

As one of the only companies with an end-to-end 5G solution from chipsets, network core, radio solutions and user devices, Samsung is uniquely positioned to deliver a next-generation smartphone and network – in Korea, the 5G commercial network has been on air since December 1st 2018 by all mobile operators using Samsung’s 5G network core and radio solutions.

The introduction of the Galaxy S10 5G is a key milestone in Samsung’s research and development that also includes key breakthroughs like the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells, and now, its first 5G smartphone available on the market.

Bringing the New Era of Connectivity to Life

The Galaxy S10 5G puts the unrivaled power, speed and connectivity of 5G networks directly into the hands of consumers. With speeds up to roughly 20 times faster than 4G networks, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games, stream 4K video with virtually no lag and enjoy enhanced VR and AR experiences. Additionally, 5G will unite more than 1 million devices per square kilometer transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well.¹

To take full advantage of the increased power of 5G, the Galaxy S10 5G includes new advanced features that expand the viewing experience with the largest display available on a S Series device, create stunning photos and videos with intelligence and offer the powerful performance needed to keep pace.

• Large Viewing Experience: The Galaxy S10 5G’s 6.7-inch Dynamic AMOLED display with edge-to-edge screen allows digital 5G content to be seen as it was intended. Samsung has developed a visual display that fully immerses consumers in the high-quality HD content, games, augmented reality and video conferencing made possible through 5G.

• Pro–Grade Hexa Camera: The Galaxy S10 5G significantly upgrades the smartphone camera with a neural processing unit (NPU), to help with the perfect shot, as well as six total cameras including the 3D Depth Camera. It accurately provides depth information by measuring the length of time for a light signal to bounce off subjects to deliver bokeh effects with Live focus video, measure objects with Quick Measure.

• Ultimate Performance: In addition to delivering the speed to download a season of HD television in minutes or buffer-free experiences for uninterrupted streaming, the Galaxy S10 5G packs a 4,500mAh battery for streaming content and playing games without needing to recharge frequently. For those times where power may be low, the Galaxy S10 5G uses Super Fast charging at 25W.

Galaxy S10 5G will be available in Majestic Black, Royal Gold, Crown Silver colors starting in Korea beginning April 5, 2019 and will expand to additional markets after.

For more information about the Galaxy S10 5G, visit news.samsung.com/global/galaxy, www.samsungmobilepress.com, or www.samsung.com/galaxy.

¹ According to Samsung Research & Development

^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

The Galaxy S10 5G is a premium device featuring a 6.7-inch Infinity-O Display – the biggest screen yet seen on Galaxy S series devices. This visionary smartphone also includes front and rear 3D Depth cameras for Video Live focus and Quick Message, as well as a 4,500mAh battery with Super Fast Charging at 25W so that consumers can take full advantage of the huge range of streaming and content possibilities brought about by hyper-fast 5G connectivity.

With the Galaxy S10 5G and a 5G network connection, users can download a full season of a TV show in minutes, stream movies or sporting events buffer-free, enjoy their favorite graphics-rich games with virtually no lag, engage in enhanced VR and AR experiences, and catch up with friends and family on real-time 4K-quality video calls.

Attendees to MWC 2019 are experiencing the full range of possibilities offered by the Galaxy S10 5G firsthand at Samsung’s dedicated Mobile booth in Hall 3 of the Fira Gran Via venue. In the video below, you, too can experience Galaxy S10 5G up close at its MWC debut.

For more information on the Galaxy S10 5G and Samsung’s other 5G innovations, stay tuned to the Samsung Global Newsroom for the latest news and announcements.

The Galaxy S10 line builds on Samsung’s camera leadership – which includes the company’s game-changing Super Speed Dual Pixel and Dual Aperture technologies – by introducing a slew of exciting enhancements and even more advanced intelligence. Together, these innovations offer users all the tools they need to take truly epic shots and videos.

See More, Snap More

Each Samsung Galaxy S10 is like a professional-grade camera that fits in your pocket. The devices’ easy-to-use cameras were designed to allow you to capture any shot and angle. So no matter what you’re shooting, you’ll always have the right lens for the job.

At 123-degrees, the rear camera’s new 16MP Ultra Wide lens features a field of view that’s similar to the human eye. It covers approximately 4.3 times more area¹ than a 77-degree Wide-angle lens, and allows you to capture the world as you see it. Perfect for taking epic landscape shots, big panoramas (both horizontally and vertically), or simply fitting the entire family into a photo, the Ultra Wide lens ensures that you’re always able to capture the full scene.

Pictures taken with Galaxy S10’s Wide-angle (left) and Ultra Wide lens

 

Each Galaxy S10’s rear camera setup also includes a 12MP Wide-angle, Dual Aperture, Super Speed Dual Pixel lens. It combines an f/1.5-aperture lens with an f/2.4, and automatically adjusts to light just like our eyes to help users snap professional-looking photos, day or night. The Galaxy S10 and S10+’s triple rear camera setup also includes a 12MP Telephoto (zoom) lens. For those times when you need to get a little closer to your subject, the Telephoto lens provides two times optical zoom and ten times digital zoom.

Each Galaxy S10 comes equipped with a 10MP UHD Dual Pixel front-facing camera that’s perfect for taking high-quality selfies. The Galaxy S10+’s dual front camera setup offers improved megapixels and super-fast autofocus,²and includes an RGB depth lens for enhanced quality of bokeh effects.

A Smarter Way to Shoot

The Galaxy S10’s hardware is complemented by a next-generation Neural Processing Unit (NPU) – a layer of intelligence for all your photos – that streamlines image processing and makes already smart features better.

The addition of the advanced NPU makes the camera’s Scene Optimizer function that much more powerful. Now, Scene Optimizer is capable of analyzing even more complex scenes, and can simultaneously process more image recognition data than before. The camera recognizes up to 30 different types of scenes in all (up from 20 with the Galaxy Note9), including “Face,” “Baby,” “Dog,” “Vehicles,” and more. The function will also automatically optimize the color, saturation, white balance and contrast in order to ensure that the image you see on your screen appears as true to life as possible.

When the camera recognizes specific scenes, it will also suggest other ways to potentially improve your photo. For example, if you’re taking a picture of a sunrise, the camera will automatically ask you if you’d like to switch to the Ultra Wide lens to ensure that you capture the scene in all its glory. If you’re taking a picture in extreme low-light conditions, it will propose that you take a Bright Night Shot for a professional-quality picture.

The camera also offers users instant, automatic recommendations on how to best frame their photo through its Shot Suggestion feature. Utilizing a database of over 100 million pictures, Shot Suggestion’s composition guide offers helpful tips to help you improve your photo’s proportions, positioning and overall composition.

The camera’s upgraded Live Focus mode allows you to customize your photos with artistic effects. The Galaxy S10+ utilizes its dual front cameras to support the feature, which includes options to add new spin bokeh, zoom bokeh, and color point effects, while the Galaxy S10 and S10e’s front-facing camera utilizes the NPU’s intelligence.

Silky Smooth Videos

Recorded videos are so much smoother with the Galaxy S10, thanks to groundbreaking innovations that ensure that users’ footage looks fantastic.

The camera’s Super Steady video-recording feature is the first of its kind on a smartphone, and offers users up to three times better video stabilization than conventional technologies. Powered by anti-shake stabilization technology (VDIS), Super Steady evens out shaky footage, allowing you to record fluid video during even your most active moments. So whether you’re dancing at a concert or recording a bumpy bike ride, with the Galaxy S10, the content you capture will be nice and steady.

Both the front and rear cameras are capable of recording pro-grade UHD footage, which allows users to step up their social game with true-to-life video quality. And in another smartphone first, the rear camera offers users the ability to take their recordings to the next level by capturing them in stunning HDR10+.

Utilizing dynamic tone mapping technology that provides 2.1 times broader color range than SDR, the Galaxy S10 allows you to take videos that are brighter and more dynamic than those taken with other smartphone cameras. That’s because the camera uses tone mapping techniques to go frame-by-frame and optimize the color for every scene.

A New AR Emoji Experience

Samsung’s latest flagships offer users a brand new AR Emoji experience, highlighted by a revamped design, greater customization options, and the ability to track not just your face but also your eyes, tongue and body movements, including your arms and legs.

AR Emoji’s new Mask Mode offers a fun way to touch up a less-than-stellar photo. Not satisfied with the expression you made in your last shot? Simply choose an AR Emoji that nails the emotion you want to express, and place its face over yours.

Users can also customize their AR Emojis like never before. In addition to choosing from the dozens of expressive stickers that are created for each AR Emoji, you can create your very own stickers, featuring unique backgrounds, expressions and other personal touches. Users who download AR World from the Galaxy Store app will also be able to access tons of new hairstyles, outfits and accessories that’ll make their AR Emoji even more unique.

Samsung’s Most Epic Cameras Yet

In addition to placing more fun and convenient features at users’ fingertips, the Galaxy S10 line’s powerful cameras allow you to capture moments in more detail – and with more lenses – than ever before.

The Galaxy S10 5G truly packs the power of a professional-grade camera into your phone by offering a total of six lenses – two on the front and four on the back. In addition to featuring all of the lenses included in the Galaxy S10+ camera, the 5G model introduces Samsung’s next-generation 3D Depth Camera.

This innovative camera allows the device to accurately capture depth by measuring the length of time it takes for an infrared light signal to bounce off the photograph’s subject. The camera uses the resulting depth information to improve the quality of portrait-style images, and to power exciting new features like Video Live focus and Quick Measure. The former allows you to apply cinema-quality bokeh effects to recorded videos, while the latter enables you to use your phone to instantly measure distance, area or volume.

¹ At a distance of approximately one meter.

² Super-fast autofocus is included in the front cameras of the Galaxy S10e, S10, S10+ and S10 5G, as well as in the rear cameras of the Galaxy S10, S10+ and S10 5G.