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		<title>4K UHD &#8211; Samsung Newsroom Malaysia</title>
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            <title>4K UHD &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2019</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Form and Function: An Up-Close Look at the Space Monitor’s Stunning, Desk-Friendly Design</title>
				<link>https://news.samsung.com/my/form-and-function-an-up-close-look-at-the-space-monitors-stunning-desk-friendly-design?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 09 Jan 2019 11:32:14 +0000</pubDate>
						<category><![CDATA[Others]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[CES 2019]]></category>
		<category><![CDATA[height-adjustable stand]]></category>
		<category><![CDATA[Samsung Space Monitor]]></category>
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									<description><![CDATA[How many of us, if we were to take a look around our desks right now, would find a jumbled mess of wires connected to a monitor that, quite frankly, takes up]]></description>
																<content:encoded><![CDATA[<p>How many of us, if we were to take a look around our desks right now, would find a jumbled mess of wires connected to a monitor that, quite frankly, takes up more space than it should?</p>
<p>&nbsp;</p>
<p>Introduced at CES 2019, the new<span> </span><a href="https://news.samsung.com/global/samsungs-new-2019-monitors-are-designed-for-modern-workspaces-and-next-generation-gaming" target="_blank" rel="noopener">Samsung Space Monitor</a><span> </span>was designed to put an end to messy desks – and space-hogging screens – once and for all. Combining a clean and sleek design with powerful performance, the Space Monitor allows users to work more productively – and game, browse and stream more comfortably – by making it easier to focus on what’s<span> </span><em>on</em><span> </span>the screen, and<span> </span><em>not</em><span> </span>what’s surrounding it.</p>
<p>&nbsp;</p>
<p>To get a better sense of how the monitor helps users reclaim their workspace, let’s take a closer look at some of its key design features.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/MXYEscjS1a8?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3 class="youtube_wrap"><span style="color: #3366ff;"><strong>A Wall-Hugging Design</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5903" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_1.jpg" alt="" width="1000" height="750" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_1-544x408.jpg 544w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_1-768x576.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>The Space Monitor was designed, from top to bottom, to reduce clutter and maximize desk space. It does this, in part, by borrowing user-favorite design elements from Samsung’s award-winning QLED TV line, including discreet cable management (more on that in just a moment), and a wall-hugging design that creates more space to work.</p>
<p>&nbsp;</p>
<p>Just how much room does the monitor’s ergonomic form free up? Compared to a conventional monitor of equivalent size,<sup>1</sup><span> </span>the Space Monitor offers users up to 40 percent more usable surface area – and makes it that much easier to maintain a clean desk.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5904" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_2.jpg" alt="" width="1000" height="576" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_2.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_2-708x408.jpg 708w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_2-768x442.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>A Zero-Level Height-Adjustable Stand</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5901" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_gif_main_3.gif" alt="" width="849" height="600" /></p>
<p>&nbsp;</p>
<p>The Space Monitor’s zero-level HAS (height-adjustable stand) allows users to quickly and easily raise or lower their screen to whichever position is most comfortable for them.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5905" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_4.jpg" alt="" width="1000" height="491" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_4.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_4-831x408.jpg 831w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_4-768x377.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Whether you’re editing a document or catching up on the latest binge-worthy show, the stand’s best-in-class adjustment span makes it easy to find the best possible view, allowing you to adjust your screen from a height of 8.4 inches above your desk all the way down to surface level. The ability to lower the monitor so that it rests on your desk is especially handy when working with a laptop, as it enables users to comfortably view both screens on the same level, reducing eye fatigue. The versatile stand also tilts back and forth to provide an optimal viewing angle at any height.</p>
<p><em> </em></p>
<p><img class="alignnone size-full wp-image-5908" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-51.jpg" alt="" width="1772" height="1240" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-51.jpg 1772w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-51-583x408.jpg 583w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-51-768x537.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-51-1024x717.jpg 1024w" sizes="(max-width: 1772px) 100vw, 1772px" /></p>
<p>&nbsp;</p>
<p>And because the Space Monitor’s design is all about maximizing, well, space, once you’ve finished your task and you push the monitor against the wall, the stand neatly folds into the back of the screen.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Seamless Cable Storage</strong></span></h3>
<p>Cables are key contributors to workspace clutter. Not here, however. The Space Monitor’s ports are easily accessible, and cables are discreetly hidden from view via a groove in the stand.</p>
<p>&nbsp;</p>
<p>Best of all, setting up the monitor couldn’t be simpler, thanks to an integrated clamp at the base of the stand that allows the device to be securely attached to desks and tables of various thicknesses.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5902" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_gif_main_6.gif" alt="" width="720" height="1000" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>A Look That Suits Any Setting</strong></span></h3>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5909" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_gif_main_7.gif" alt="" width="849" height="600" /></p>
<p>&nbsp;</p>
<p>Featuring a slim panel that’s bezel-less on three sides, the Space Monitor’s frame-like form adds an elegant touch to any office – home or otherwise. The combination of stylish and space-saving design cues also makes the monitor an ideal solution for hotel business centers, reception desks, libraries, and anywhere where work space is at a premium.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<h3><span style="color: #3366ff;"><strong>Powerful Performance</strong></span></h3>
<p>The Space Monitor’s understated design is complemented by eye-catching specs.</p>
<p>&nbsp;</p>
<p>Both the 27-inch model’s WQHD (2560 x 1440) resolution screen and the 32-inch model’s 4K UHD display offer lifelike, pin-sharp images, as well as ample space for viewing documents and webpages, with less scrolling and zooming. Gamers in particular will appreciate the 27-inch model’s fast, 144 Hz refresh rate, which ensures flawlessly smooth visuals for fast-action gaming.</p>
<p>&nbsp;</p>
<p>Both Space Monitor models also feature high brightness and support for over one billion shades of color, presenting photos, videos and games in vibrant detail and stunning contrast.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5906" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_8.jpg" alt="" width="1000" height="667" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_8.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_8-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor_main_8-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h5><span><sup>1  </sup>Measured in a side-by-side comparison with the Samsung SD850, on a 47.2 x 19.7-inch (120 cm x 50 cm) desk.</span></h5>
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				<title>Samsung’s New 2019 Monitors Are Designed for Modern Workspaces and Next Generation Gaming</title>
				<link>https://news.samsung.com/my/samsungs-new-2019-monitors-are-designed-for-modern-workspaces-and-next-generation-gaming?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 04 Jan 2019 09:20:11 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[4K]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[CRG9]]></category>
		<category><![CDATA[QHD]]></category>
		<category><![CDATA[Samsung Malaysia Electonics]]></category>
		<category><![CDATA[UR59C]]></category>
                <guid isPermaLink="false">http://bit.ly/2F9Mbvk</guid>
									<description><![CDATA[  SEOUL, Korea – January 4, 2019 – Samsung Electronics Co., Ltd. today announced three new monitors: the modern and minimalist Space Monitor, the CRG9]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-5732" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-2.jpg" alt="" width="1440" height="1060" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-2.jpg 1440w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-2-554x408.jpg 554w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-2-768x565.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-2-1024x754.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p>&nbsp;</p>
<p><strong>SEOUL, Korea – January 4, 2019 – </strong>Samsung Electronics Co., Ltd. today announced three new monitors: the modern and minimalist Space Monitor, the CRG9 designed for an unparalleled gaming experience and the UR59C, a stunning 4K UHD curved monitor ideal for content creators. Each monitor offers the best in technology, ranging from ultra-wide screens and lifelike colors for immersive gaming to space-saving designs to increase productivity.</p>
<p>&nbsp;</p>
<p>“Samsung’s latest monitor lineup is incredibly versatile, and demonstrates our commitment to continued innovation and leadership in the category,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “All of these monitors are part of our larger strategy this year, to keep giving you choices so you can get what you want— beautiful, hardworking devices that inspire you to do more.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5728" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-3.jpg" alt="" width="2500" height="1667" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-3.jpg 2500w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-3-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-3-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-Space-Monitor-3-1024x683.jpg 1024w" sizes="(max-width: 2500px) 100vw, 2500px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Space Monitor: Modern, Minimal and Flexible Design</strong></span></h3>
<p>Samsung Space Monitor leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist fully-integrated arm, clamps to the desk and frees up desk space for ultimate user productivity. Samsung Space Monitor is easy to set up and adjust when you aren’t using it, and simple to push back and store flat against the wall. Through easy ergonomic adjustment, port access and a discreet cable management system, Space Monitor improves the form and function of any workstation or home office.</p>
<p>&nbsp;</p>
<p>Beyond aesthetics, Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, pin-sharp images, while the 32-inch model presents content in 4K UHD.</p>
<p>&nbsp;</p>
<p>Space Monitor gives users a unique arm stand, which can disappear into the back of the monitor’s slim-bezel. When using the stand, Space Monitor can be easily tilted or extended from the wall. It can also be lowered to the desk surface, and Samsung’s Zero Height Adjustable Stand feature provides the ultimate versatility for any type of viewing preference. The stand not only makes viewing more comfortable, but also eliminates the hassle of cable management by integrating power and HDMI cords through the arm for a clean, flexible look.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5730" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-CRG9-super-wide-monitor-2.jpg" alt="" width="2126" height="1418" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-CRG9-super-wide-monitor-2.jpg 2126w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-CRG9-super-wide-monitor-2-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-CRG9-super-wide-monitor-2-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-CRG9-super-wide-monitor-2-1024x683.jpg 1024w" sizes="(max-width: 2126px) 100vw, 2126px" /></p>
<p>&nbsp;</p>
<h3><strong><span style="color: #3366ff;">CRG9 49” Gaming Monitor: Super Ultra-Wide Screen with Dual QHD Resolution</span> </strong></h3>
<p>The CRG9 is the world’s first high-resolution super ultra-wide gaming monitor with 32:9 aspect ratio. It offers a 120Hz refresh rate with a fast 4ms response time on a 49-inch display that minimizes image lag and motion blur to effortlessly keep up with fast-paced games. Built for a superior gaming experience, the monitor also features AMD Radeon FreeSync<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 2 HDR technology to reduce stutter, screen tearing and input latency to ensure the best possible frame rate and smoothest gaming experience.</p>
<p>&nbsp;</p>
<p>Content truly comes alive on the CRG9, with dual QHD resolution (5120&#215;1440) and HDR10 with a peak brightness of 1,000 nits, providing superfine detail in the brightest and the darkest parts of an image. HDR10 delivers outstanding local dimming, and high-contrast HDR offers advanced spectacular highlights not available in non-HDR monitors. The monitor also leverages Samsung’s revolutionary Quantum dot technology for an exceptionally wide range of accurate color reproduction, and a 1,800mm screen curvature and an ultra-wide field of view for complete visibility.</p>
<p>&nbsp;</p>
<p>Equivalent to two 27-inch QHD 16:9 monitors placed side-by-side, the 32:9 super ultra-wide screen also provides ultimate multitasking flexibility assisted by PBP (Picture-by-Picture) functionality to allow two video sources to be viewed on the same screen. The CRG9 includes one HDMI port, two Display Ports, USB 3.0 and headphone connectivity options. Samsung also designed the CRG9 with a smaller stand size for convenience and flexibility in every gamer’s space.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-5733" src="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-1.jpg" alt="" width="2835" height="1890" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-1.jpg 2835w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-1-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-1-768x512.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2019/01/Samsung-UR59C-32%E2%80%9D-Monitor-1-1024x683.jpg 1024w" sizes="(max-width: 2835px) 100vw, 2835px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>UR59C 32” Monitor: World First 32-inch Curved 4K UHD Designed for Content Creators </strong> </span></h3>
<p>Ideal for content creators that seek both versatility and performance, the new UR59C 32-inch monitor features a UHD curved display with a 2,500:1 contrast ratio and a full 3840&#215;2160 4K UHD resolution with support for up to one billion colors. The 1500R curvature delivers a truly immersive experience that shines while creating content and art, watching videos or gaming while reducing the eye strain typically associated with long periods of traditional monitor use.</p>
<p>&nbsp;</p>
<p>Available in Dark Blue Gray, the UR59C has a super-slim design, with a depth of only 6.7mm with a fabric-textured rear casing. Its 3-sided bezel-less screen is attached to a slender yet sturdy V-slim metal stand with two-prong base that encases cables and reduces its footprint on work space.</p>
<p>&nbsp;</p>
<p>Experience all three monitors at Samsung’s CES booth #15006 at the Las Vegas Convention Center from January 8-11, 2019.</p>
<p>&nbsp;</p>
<p>For more information about Samsung’s new monitors, please visit <a href="http://displaysolutions.samsung.com/ces2019">http://displaysolutions.samsung.com/ces2019</a>.</p>
]]></content:encoded>
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					<item>
				<title>[NEXT for QLED] Part 2: Making the Difference in the Ultra-Definition TV Era</title>
				<link>https://news.samsung.com/my/next-for-qled-part-2-making-the-difference-in-the-ultra-definition-tv-era?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 02 May 2018 15:57:09 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[2018 QLED TV]]></category>
		<category><![CDATA[4K Q Engine]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[8K]]></category>
		<category><![CDATA[8K AI Technology]]></category>
		<category><![CDATA[Dynamic Tone Mapping]]></category>
		<category><![CDATA[FHD TV]]></category>
		<category><![CDATA[HDR]]></category>
		<category><![CDATA[QLED TV]]></category>
		<category><![CDATA[UHD]]></category>
		<category><![CDATA[VDE]]></category>
                <guid isPermaLink="false">http://bit.ly/2HMI6vw</guid>
									<description><![CDATA[As screens get bigger, the quality of the picture on the screen becomes more important. Big screen TVs are the main source of growth in an otherwise flat]]></description>
																<content:encoded><![CDATA[<p>As screens get bigger, the quality of the picture on the screen becomes more important. Big screen TVs are the main source of growth in an otherwise flat market. And with big screens comes higher resolutions.</p>
<p>&nbsp;</p>
<p>No matter how big the <a href="http://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV </a>screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.</p>
<p>&nbsp;</p>
<p>But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>UHD TV Beyond FHD TV</strong></span></h3>
<p><img class="alignnone wp-image-100382 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/04/NEXT-for-QLED-part2_1_main_1.jpg" alt="" width="705" height="456" /></p>
<p>&nbsp;</p>
<p>Worldwide <a href="http://www.samsung.com/my/tvs/uhd-tv/" target="_blank" rel="noopener">UHD TV</a> sales surpassed <a href="http://www.samsung.com/my/tvs/full-hd-tv/" target="_blank" rel="noopener">Full HD TV</a> for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.</p>
<p>&nbsp;</p>
<p>Samsung UHD <a href="https://www.samsung.com/my/tvs/4k-tvs/" target="_blank" rel="noopener">4K TV</a> sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>What is the Standard for Ultra-High-Definition?</strong></span></h3>
<p><img class="alignnone wp-image-100383 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/04/NEXT-for-QLED-part2_2_main_2.jpg" alt="" width="705" height="409" /></p>
<p>&nbsp;</p>
<p>In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?</p>
<p>&nbsp;</p>
<p>Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its <a href="http://www.samsung.com/my/tvs/qled-tv/highlights/" target="_blank" rel="noopener">QLED</a> products perform not just according to the specifications but also according to real life usage.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Blacks and Colors Transformed</strong></span></h3>
<div class="youtube_wrap"><iframe src="https://www.youtube.com/embed/T2BEbt-m3Kg" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></div>
<p>&nbsp;</p>
<p>A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified <a href="http://www.samsung.com/my/tvs/qled-tv/" target="_blank" rel="noopener">QLED TV</a> for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.</p>
<p>&nbsp;</p>
<p>QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.</p>
<p>&nbsp;</p>
<p>Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-100384 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/04/NEXT-for-QLED-part2_3_main_3.jpg" alt="" width="705" height="376" /></p>
<p>&nbsp;</p>
<p>When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.</p>
<p>&nbsp;</p>
<p>Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20<sup>th</sup> Century Fox, Panasonic and Warner Bros.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>AI Upscaling the Content</strong></span></h3>
<p><img class="alignnone wp-image-100378 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/04/NEXT-for-QLED-part2_4_main_4.jpg" alt="" width="705" height="387" /></p>
<p>&nbsp;</p>
<p>High quality content is as important as the ultra-high definition TV specification.</p>
<p>&nbsp;</p>
<p>Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.</p>
<p>&nbsp;</p>
<p>The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.</p>
<p>&nbsp;</p>
<p>‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.</p>
<p>&nbsp;</p>
<p>What’s more, <a href="http://bit.ly/2EBNenR" target="_blank" rel="noopener">8K AI Technology</a> will be introduced in the latter half of the year and will offer an even better picture and sound expression.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-100379 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/04/NEXT-for-QLED-part2_5_main_5.jpg" alt="" width="705" height="454" /></p>
<p>&nbsp;</p>
<p>QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”</p>
<p>&nbsp;</p>
<p>“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”</p>
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				<title>5G Is Now, Part 3: [Interview] “Consumers Are the Key Pillar of the 5G Era… Users Will Consume 100GB a Month”</title>
				<link>https://news.samsung.com/my/5g-is-now-part-3-interview-consumers-are-the-key-pillar-of-the-5g-era-users-will-consume-100gb-a-month?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 06 Mar 2018 10:25:44 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[5G]]></category>
		<category><![CDATA[5G commercialization]]></category>
		<category><![CDATA[5Gisnow]]></category>
		<category><![CDATA[8K UHD]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[IoT]]></category>
		<category><![CDATA[mmWave]]></category>
		<category><![CDATA[MWC 2018]]></category>
		<category><![CDATA[VR]]></category>
                <guid isPermaLink="false">http://bit.ly/2I2aVV3</guid>
									<description><![CDATA[“To successfully roll out 5G mobile telecommunications, consumers must come first before anything. We’d like to provide countries around the world with 5G]]></description>
																<content:encoded><![CDATA[<p>“To successfully roll out 5G mobile telecommunications, consumers must come first before anything. We’d like to provide countries around the world with 5G infrastructure so that users can consume 100GB every month wirelessly and enjoy new services as much as they’d like.”</p>
<p>&nbsp;</p>
<p>President Youngky Kim of Networks Business at Samsung Electronics estimates that monthly wireless internet usage will soar to 100GB in the 5G era from the current usage of 10 GB at most in the 4G environment. In other words, users will be able to enjoy wireless internet services including 4K and 8K UHD videos, virtual reality (VR), holograms, and autonomous vehicles to their satisfaction.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98726 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/Phrase-1_main_1.jpg" alt="" width="705" height="164" /></p>
<p>&nbsp;</p>
<p>Using the 5G technologies that have been developed over the last seven years, President Kim has been committed to deploying 5G networks in many parts of the world. He said, “We will focus on the U.S. where 5G services will launch this year, as well as Korea and Japan – the leaders of 5G commercialization. It is our goal to become one of the top three global network equipment suppliers within the next five years.”</p>
<p>&nbsp;</p>
<p>President Kim sat with Samsung Newsroom on 27<sup>th</sup> February at MWC held in Barcelona, Spain. The Q&amp;A outlines the types of benefits consumers will be able to enjoy in the 5G era, and Samsung’s competitive edge and business strategies.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98723 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/YoungKy-Kim_main_2.jpg" alt="" width="705" height="620" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Q. How do you think the 5G will make a difference in our lives?</strong></span></h3>
<p>&nbsp;</p>
<p><strong>Kim:</strong> “4G brought us mobile connectivity so that we can use our smartphones anytime and anywhere. 5G will extend wireless connectivity to cities and factories as a whole. Internet of Things (IoT) will become a part of our lives, and consumers’ monthly wireless internet usage will skyrocket to 100GB. Furthermore, hologram video calls, augmented reality (AR)-based GPS, and autonomous vehicles will be more widely available.”</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Q. Almost every participating enterprise at MWC 2018 talks about 5G. What differentiates Samsung from the rest?</strong></span></h3>
<p>&nbsp;</p>
<p><strong>Kim: </strong>“The telecommunications business is no longer just about expanding network coverage and enhancing performance. Going beyond simple connectivity, we aim to implement an automated and intelligent network that focuses on our consumers. The main task is to develop new services that are virtually latency-free. Samsung will demonstrate its unique competencies to bring 5G services to life, based on the company’s businesses and experiences in networks, <a href="http://www.samsung.com/my/mobile/" target="_blank" rel="noopener">mobile devices</a>, <a href="http://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a>s, <a href="http://www.samsung.com/my/home-appliances/" target="_blank" rel="noopener">home appliances</a>, semi-conductors, and electronics parts as well as IoT platform.”</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98727 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/Phrase-2_main_3.jpg" alt="" width="705" height="164" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Q. For the first time in the world, the 5G network will be commercialized in the U.S. When do you think it will be distributed on a major scale?</strong></span></h3>
<p>&nbsp;</p>
<p><strong>Kim:</strong> “Countries like the U.S, Korea, Japan are on the verge of jumping into 5G commercialization. Samsung will accelerate the commercialization of 5G by working actively with service providers in 5G adoption-advanced countries. To deliver 5G services seamlessly, “killer applications” must be provided along with the network and user devices.”</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Q. Samsung collaborates with Verizon for the commercialization of 5G in the U.S. What meaning does this partnership hold?</strong></span></h3>
<p>&nbsp;</p>
<p><strong>Kim:</strong> “The U.S. is an early-adopter and has a very large market, of which Verizon is the No.1 operator. In this respect, the partnership is recognition of our technological competencies. The 5G network employs the millimeter wave spectrum, which is a distinctive frequency bandwidth yet to be used for communications. It is therefore crucial that it successfully works out in an in an everyday setting. We believe that coming in first place to let users experience commercial services based on the millimeter wave spectrum will bolster our presence in the 5G market.”</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98728 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/Phrase-3_main_4.jpg" alt="" width="705" height="190" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Q. What is Samsung’s strategy to become one of the top three network equipment suppliers?</strong></span></h3>
<p>&nbsp;</p>
<p><strong>Kim:</strong> “Technological competency is our competitive edge. Samsung has been dedicated to validating 5G technologies and applying the requirements of global standards. Furthermore, we have been committed to developing and demonstrating “world first” technologies over the last seven years. To achieve success in our 5G business, our viewpoints on technologies, products and strategies must stay focused on consumers. I am positive that Samsung has every potential to grow into a top-tier enterprise with our consumer-centric products, services and infrastructure in the global 5G market.”</p>
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				<title>Raising the Bar for Smartphone Displays, Galaxy S9 Earns DisplayMate’s Highest-Ever A+ Grade</title>
				<link>https://news.samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 02 Mar 2018 14:19:28 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[3K Quad HD+OLED Infinity Display]]></category>
		<category><![CDATA[4K HDR]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[Displaymate]]></category>
		<category><![CDATA[Galaxy S9]]></category>
		<category><![CDATA[High Brightness Mode]]></category>
		<category><![CDATA[JNCD]]></category>
		<category><![CDATA[UHD Alliance]]></category>
                <guid isPermaLink="false">http://bit.ly/2oCtoiW</guid>
									<description><![CDATA[The results of DisplayMate Technologies’ comprehensive evaluation of the Galaxy S9’s Infinity Display are in. The world’s leading evaluator of screens has]]></description>
																<content:encoded><![CDATA[<p>The <a href="http://www.displaymate.com/Galaxy_S9_ShootOut_1s.htm" target="_blank" rel="noopener">results</a> of DisplayMate Technologies’ comprehensive evaluation of the <a href="http://www.samsung.com/my/smartphones/galaxy-s9/" target="_blank" rel="noopener">Galaxy S9</a>’s Infinity Display are in. The world’s leading evaluator of screens has concluded that Samsung’s latest flagship is equipped with “the best performing <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphone</a> display that we have ever tested,” and has awarded the device its highest-ever “Excellent A+” grade.</p>
<p>&nbsp;</p>
<p>Although the Galaxy S9’s 3K Quad HD+ OLED Infinity Display features the same size (5.8 inches) and resolution (2960 x 1440) as last year’s <a href="http://www.samsung.com/my/smartphones/galaxy-s8/" target="_blank" rel="noopener">Galaxy S8</a>, the new device matches or sets many smartphone display performance records, and outpaces its predecessor in several measures including color accuracy, brightness, outdoor visibility and reflectivity.</p>
<p>&nbsp;</p>
<p>Each of the Infinity Display’s screen modes demonstrates record-setting absolute color accuracy, which means that depicted colors are visually indistinguishable from perfect. In Cinema Mode, the Galaxy S9 has been rated to 0.7 JNCD (Just Noticeable Color Difference), a measurement that refers to the bare minimum color difference that the human eye can perceive. The display also features a wide native color gamut – 113 percent of DCI-P3 and 141 percent of sRGB/Rec. 709*; the largest that DisplayMate has ever measured in a smartphone or tablet.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 offers users the best in terms of image quality and brightness, and features an enhanced High Brightness Mode that allows it to produce vibrant visuals when users need them, such as when they’re under direct sunlight or in other environments with lots of ambient light. The display’s peak brightness of 1,130 nits is approximately 10.7 percent brighter than that of the Galaxy S8.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 also features a record-setting reflectance score – another measure that’s crucial when it comes to evaluating screen readability, picture quality and color accuracy in bright settings. DisplayMate’s evaluation has found that the display’s screen reflectance level is just 4.4 percent, which is the lowest that the firm has ever measured in a smartphone.</p>
<p>&nbsp;</p>
<p>The device is additionally certified by the UHD Alliance for Mobile HDR Premium, which means that the Galaxy S9 is capable of playing the same dynamic 4K HDR (High Dynamic Range) content as <a href="http://www.samsung.com/my/tvs/uhd-tv/" target="_blank" rel="noopener">4K UHD</a> premium <a href="http://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a>s.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 will be available in stores beginning on March 16.</p>
<p>&nbsp;</p>
<p><em>*The Galaxy S9 features four screen modes calibrated for different content, applications and user preferences. These measurements reflect the devices’ default screen mode, ‘Adaptive Display’.</em></p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98715 size-full" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Galaxy-S9-displaymate_main_1.jpg" alt="" width="705" height="470" /></p>
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				<title>‘All In’ on AI, Part 2: Driving the Evolution of 8K Picture Quality and Advanced Sound on TV through AI</title>
				<link>https://news.samsung.com/my/all-in-on-ai-part-2-driving-the-evolution-of-8k-picture-quality-and-advanced-sound-on-tv-through-ai?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 15 Feb 2018 10:59:09 +0000</pubDate>
						<category><![CDATA[Technology]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[2018 Pyeongchang Winter Olympics]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[8K]]></category>
		<category><![CDATA[8K AI Technology]]></category>
		<category><![CDATA[8K QLED TV]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[CES 2018]]></category>
		<category><![CDATA[Machine Learning]]></category>
		<category><![CDATA[MLSR]]></category>
		<category><![CDATA[OTT]]></category>
                <guid isPermaLink="false">http://bit.ly/2F38aBJ</guid>
									<description><![CDATA[What do you consider important when watching the Olympic Games on TV? Vivid picture and sound quality on your TV would be able to provide you a lifelike]]></description>
																<content:encoded><![CDATA[<p>What do you consider important when watching the Olympic Games on <a href="http://www.samsung.com/my/tvs/" target="_blank" rel="noopener">TV</a>? Vivid picture and sound quality on your TV would be able to provide you a lifelike experience just as if you were onsite at the Games. The artificial intelligence (AI) technology which Samsung Electronics recently unveiled at CES 2018 promises to deliver this kind of experience, with picture quality nearly the equivalent of 8K (7,680 × 4,320) resolution, as well as optimized sound, for real-time and other video content.</p>
<p>&nbsp;</p>
<p>The new AI technology achieves close to 8K resolution and enhanced sound quality by aligning with the unique characteristics of the specific content, a step up from typical upscaling technology used to improve image quality. So how exactly does it work? Let’s take a closer look.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Enjoy any content in 8K through Machine Learning</strong></span></h3>
<p><img class="size-full wp-image-2824 aligncenter" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/take02_705_main_1.jpg" alt="" width="705" height="329" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/take02_705_main_1.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/take02_705_main_1-704x329.jpg 704w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p style="text-align: left;">The world’s first 8K AI Technology that realizes a definition nearly the equivalent of 8K is based on Machine Learning. Computers or <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphones</a> run according to directive values that humans enter. In contrast, Machine Learning refers to the way AI learns certain patterns and gives optimized answers based on various examples.</p>
<p>&nbsp;</p>
<p>Samsung’s Machine Learning Super Resolution (MLSR) utilizes AI technology to compare low and high-quality versions of the same content to learn the technological differences between the two and form a vast database. It analyzes millions of pieces of video content and finds a correlation. Based on its analysis, it can select the optimum filters that support brightness, the level of blackness, spread and other errors from all inputs, and transform low-definition content to close to 8K high definition.</p>
<p>&nbsp;</p>
<p>The input content is recognized as ‘real-time’ based on a frame and is enhanced by scenes, which makes it possible to upgrade image and sound quality immediately, regardless of whether the video source is live streaming or OTT (Over The Top).</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>8K picture quality through AI, what’s the difference?</strong></span></h3>
<p><img class="size-full aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/8K-4K-UHD-source_main_2.jpg" width="705" height="262" /></p>
<p>&nbsp;</p>
<p>Other upscaling techniques require human input to compare low-resolution and high-resolution scenes and find ways to reconstruct them. However, Samsung’s AI Technology enables it to self-study millions of images on its own using MLSR, allowing much-improved accuracy compared to conventional technologies.</p>
<p>&nbsp;</p>
<p>There are three elements to improving picture quality on displays. First is ‘Detail Creation’ that sharpens the detail of expression and improves the texture to areas with low definition that have become blurry after compressing the file. Second, ‘Edge Restoration’ defines the edges of text, people or objects in a video, moving pixels on the borders to thin them down to increase legibility and visibility. For example, if text context is spreaded along the edges, the video will be adjusted around the text for clarity. In a video that shows the moon, Edge Restoration improves details of the moon’s shadow and enhances the darkness of the background for a clear distinction. Lastly, ‘Noise Reduction’ gets rid of static noises generated during high compression or recompression of files. In order to transmit an image, it is necessary to compress the image. In this process, various ‘noises’ such as a jiggling point or a squared dot can be effectively removed according to the image characteristics.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>AI delivers immersive sound effects</strong></span></h3>
<p><img class="size-full aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/take01_705_main_3.jpg" width="705" height="296" /></p>
<p>&nbsp;</p>
<p>When watching dramas or movies, realistic, immersive sounds are as important as picture quality. Samsung’s AI technology not only transforms low-definition into high-definition, but also optimizes the sound quality of content.</p>
<p>&nbsp;</p>
<p>Conventional TVs provide multiple view settings such as movie mode and sports mode according to the genre of content. With Samsung’s new AI technology, content can be automatically analyzed by characterizing scenes to provide optimum sounds.</p>
<p>&nbsp;</p>
<p>For example, let’s say you were watching a movie that includes musical performances. AI technology can highlight the music in a way that allows you to experience the sound as the actual characters would. When the crowd applauds after the performance is over, you would hear the clapping the same way as if you were in the crowd in the movie. When characters are speaking, AI adjusts the sound to make sure the lines are communicated clearly.</p>
<p>&nbsp;</p>
<p>Imagine you were watching a relay broadcast of the 2018 PyeongChang Winter Olympics that started last week. AI will enhance the voice of the announcer so that you don’t miss who’s up next. When a game has started, AI will increase the background sound to deliver the liveliness of the actual game. With this tailored sound adjustment scene by scene, audiences can enjoy the best sound quality for any genre of content.</p>
<p>&nbsp;</p>
<p>Samsung developers plan to continue to improve sound quality according to the preferences of individual viewers so that each viewer can enjoy the best TV viewing experience, right for them. Because volume patterns differ for every user, and the viewing environment can change according to the time of day and other factors, the sound will be accordingly adjusted and optimized to provide the most enjoyable experience to each individual viewer.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Why does 8K AI technology matter?</strong></span></h3>
<p><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/Full-HD-8K-4K_main_4.jpg" /></p>
<p>&nbsp;</p>
<p>As customer needs for high-definition TVs and content increases, some terrestrial broadcasting stations have committed to working towards UHD delivery, and various IPTV and cable channels have initiated <a href="http://www.samsung.com/my/tvs/uhd-tv/" target="_blank" rel="noopener">4K UHD</a> (3,840 × 2,160) services. However, even as the TV industry begins to launch 8K (7,680 × 4,320) TVs, the reality is that 4K content is, as of yet, still not fully utilized in homes.</p>
<p>&nbsp;</p>
<p>In this context, Samsung has proposed a new direction for TV technology by combining 8K UHD display technology and premiere content through AI. Samsung has developed an AI algorithm that automatically enhances picture quality to solve the problem of limited high-quality content. As example, AI technology plays a key role in the 85-inch 8K <a href="https://www.samsung.com/my/tvs/qled-tv/highlights/" target="_blank" rel="noopener">QLED TV</a> technology that Samsung introduced at CES 2018.</p>
<p>&nbsp;</p>
<p>Samsung will begin the process of applying AI technology to its 8K QLED TVs from the second half of this year, and viewers will soon be able to enjoy UHD quality video that is nearly 8K in resolution and delivers optimized sound for any type of content. A genuine 8K era is now on the horizon, and Samsung will continue to lead the way.</p>
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				<title>The Frame vs The Gallery: Which Packs the Largest Punch?</title>
				<link>https://news.samsung.com/my/the-frame-vs-the-gallery-which-packs-the-largest-punch?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 06 Oct 2017 13:08:34 +0000</pubDate>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[4K UHD]]></category>
		<category><![CDATA[Art Mode]]></category>
		<category><![CDATA[Lifestyle TV]]></category>
		<category><![CDATA[Samsung The Frame]]></category>
		<category><![CDATA[The Frame]]></category>
                <guid isPermaLink="false">http://bit.ly/2ge3b6a</guid>
									<description><![CDATA[  Samsung Electronics’ The Frame TV boasts striking 4K UHD picture quality when turned on and displays a collection of dazzling artwork when turned off.]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/The-Frame-vs-Gallery_main-1.jpg" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics’ The <a href="http://www.samsung.com/my/tvs/frametv/" target="_blank" rel="noopener">Frame TV</a> boasts striking 4K UHD picture quality when turned on and displays a collection of dazzling artwork when turned off. Bringing the two together in one device is certainly a masterpiece in innovation. But how does viewing artwork at home on The Frame square up to the gallery experience?</p>
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<p>&nbsp;</p>
<h3><strong>Round 1 – Price</strong></h3>
<p><img class="size-full wp-image-1717 aligncenter" src="https://img.global.news.samsung.com/my/wp-content/uploads/2017/10/EDIT-The-Frame-vs-Gallery_main-2.jpg" alt="" width="705" height="316" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2017/10/EDIT-The-Frame-vs-Gallery_main-2.jpg 705w, https://img.global.news.samsung.com/my/wp-content/uploads/2017/10/EDIT-The-Frame-vs-Gallery_main-2-300x134.jpg 300w" sizes="(max-width: 705px) 100vw, 705px" /></p>
<p>&nbsp;</p>
<p>For 1,799 euros (about RM9,372), an art enthusiast can secure a piece by Wolfgang Uhilig and 1,699 euros (about RM8,844) can buy a single work by Tommy Clarke at the Lumas Gallery in Berlin. Even official prints can cost hundreds, if not thousands, of dollars. Not to mention the cost of protecting and insuring masterpieces – purchasing a work of art is certainly a long-term financial commitment.</p>
<p>&nbsp;</p>
<p>By contrast, access to the Samsung Collection’s 100 stunning works from 37 renowned artists is included with purchase of The Frame. To fuel the user’s passion for art, the Art Store offers additional pieces on a curated subscription basis at RM22 per month, and works from the permanent archive retail at RM88 each.</p>
<p>&nbsp;</p>
<p>Altogether, The Frame can provide around 450 art pieces. With The Frame, art has never been more affordable – or offered an experience as priceless.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Round 2 – Aesthetics</strong></h3>
<p><img class="size-full wp-image-94178 aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/The-Frame-vs-Gallery_main-3.jpg" alt="" width="705" height="356" /></p>
<p>&nbsp;</p>
<p>Some say that nothing can compare to viewing the original. But the Frame TV’s Art Mode renders 43, 55, or 65 inches of pure artwork realistic enough to <a href="https://news.samsung.com/global/samsung-surprises-art-crowd-with-fake-monet" target="_blank" rel="noopener">convince observers</a> that they are studying a genuine article.</p>
<p>&nbsp;</p>
<p>Art Mode redefines the meaning and purpose of the <a href="http://www.samsung.com/my/tvs/all-tvs/" target="_blank" rel="noopener">TV</a>. The Frame can tastefully blend into its surroundings or become a statement piece in the home. Moreover, by displaying one’s own personal photos on The Frame TV, the user becomes the artist, muse and curator.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Round 3 – Convenience and Usability</strong></h3>
<p><img class="size-full wp-image-94179 aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/The-Frame-vs-Gallery_main-4.jpg" alt="" width="705" height="442" /></p>
<p>&nbsp;</p>
<p>The world’s most famous galleries are typically located in major cities and aren’t always the easiest to access. For example, tourists can travel thousands of miles simply to catch a glimpse of da Vinci’s famed “Mona Lisa” at the Louvre in Paris. But the tiny portrait is almost impossible to see behind the crowds of people who flock to view the painting on a daily basis.</p>
<p>&nbsp;</p>
<p>Whether you pause to observe every detail, or take the occasional glance, viewing an artwork every day from the comfort of your own home can offer new perspectives on the subject.</p>
<p>&nbsp;</p>
<p>The Frame also makes a pleasing addition to any public space, such as an office, hotel or hospital, and helps to reduce concern about artwork damage or maintenance.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Round 4 – The Bonus Round</strong></h3>
<p><img class="size-full wp-image-94180 aligncenter" src="https://img.global.news.samsung.com/global/wp-content/uploads/2017/09/The-Frame-vs-Gallery_main-5.jpg" alt="" width="705" height="397" /></p>
<p>&nbsp;</p>
<p>In the final round, the gallery might just throw in the towel. The Frame is not simply a stunning display for artwork, but also a TV with outstanding picture quality. The Frame weighs in with 4K HDR Pro and 4K Color Drive Extreme, which add detail and definition to every image. Equipped with the 2017 <a href="http://www.samsung.com/my/tvs/overview/smart/" target="_blank" rel="noopener">Samsung Smart Hub</a> and Samsung Smart View, viewing content on TV has never been easier.</p>
<p>&nbsp;</p>
<p>Finally, the One Remote Control provides quick access to almost all connected media devices, so users can effortlessly switch between their favorite TV shows, movies and video games with a single remote.</p>
<p>&nbsp;</p>
<p>While galleries exhibit expensive originals in a formal setting, the beauty of The Frame lies in its winning combination of price, picture quality and at-home comfort. On top of these it possesses dual-identity as a <a href="https://www.samsung.com/my/tvs/4k-tvs/" target="_blank" rel="noopener">4K TV</a>. Who won this match? You be the judge.</p>
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