Singapore – March 25, 2019 – Since its launch, Samsung’s QuickDrive has been noted for its innovative approach to laundry technology. At the Samsung SEAO Forum 2019, Samsung showcased the next generation laundry innovation featuring revolutionary QuickDrive technology.

Equipped with faster wash time and enhanced smart capabilities, the WW7800M washing machine with Samsung’s exclusive QuickDrive technology and intelligent Q-rator laundry assistant takes the guesswork out of doing laundry, providing consumers the power to dramatically reduce the time it takes to do a load of laundry in half¹. On its Super Speed setting, a daily load of laundry completes in just 39 minutes, offering consumers the time-saving solution they always wanted but never had, without compromising washing performance¹, energy efficiency, fabric care and durability.

Improved Washing Performance with Samsung’s Unique Technology

Samsung’s QuickDrive technology cuts washing time by 50%¹ and energy use by 20%¹ without compromising the cleaning performance. Its unique Q-Drum^TM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW7800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

The performance of QuickDrive is guaranteed with over 150 durability and functionality tests. This attention to detail can be observed in Samsung’s quality assurance campaign, “From Lab to Life,” which demonstrates how the tests in the laboratory aid product longevity and efficiency in the home. The array of tests includes a “heat test,” which evaluates the components’ abilities to withstand extreme temperatures and a “slam test,” which repeatedly slams the door 20,000 times to ensure it can withstand frequent usage.

Samsung products are more than just durable – they are designed to operate seamlessly in the home on a day-to-day basis. The tests that Samsung performs on its washing machines are intended to guarantee optimum performance and exceptional quality assurance in the home.

In addition, Samsung’s unrivalled QuickDrive technology was independently tested by Intertek, the world’s largest testing and inspection organisation. Intertek confirmed that QuickDrive technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

The new WW7800M also has many of Samsung’s outstanding laundry technologies, such as EcoBubble^TM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximise the detergent’s effects even at low temperatures.

Smarter, IoT-enabled Washing Machine for User Convenience

Throughout the washing cycle, QuickDrive^TM offers a range of smart and convenient features. The IoT-ready WW7800M boasts an AI-powered laundry assistant called Q-rator, which provides three key smart features that help manage laundry more conveniently.

• Laundry Planner enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
• Laundry Recipe gives automatic recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling provided by the user, eliminating the need for guessing about which cycle is best.
• HomeCare Wizard monitors the washer by remote, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW7800M also comes with Samsung’s innovative AddWash^TM, a feature that gives users the ability to add items at any time during the cycle². From a forgotten sock to a delicate item3 that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of the Q-rator and AddWash creates a synergistic effect that further enhances user convenience, simplifying the laundry process.

Designed for Higher Durability

Finally, the WW7800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW7800M reduces noise and helps reduce energy consumption while providing exceptional durability4, enabling the washer to maintain its outstanding washing performance and fabric care.

¹ Tested on Samsung WW7800M (9kg load) compared with WW6500K (9kg load). Saves up to 50% time and up to 20% energy on Cotton (40℃, half load) with washing performance within ±3% based on Intertek data and saves up to 20% energy on Super Speed cycle (40℃, 5kg load) tested by IEC 60456:2010. Cycle duration may vary depending on the water supply and weight/type of laundry.

² The AddWash door only opens only when the drum temperature is below 50°C.

³ Only fabric items, clothing, detergent and softener can be added.

⁴ Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

Kuala Lumpur, 8 February 2018 – Samsung Electronics Co., Ltd. today announced the launch of its revolutionary new washing machine technology QuickDrive for the Southeast Asia & Oceania market. At the heart of the WW7800M washing machine is Samsung’s exclusive QuickDrive technology, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half1. On its Super Speed setting, a daily load of laundry completes in just 39 minutes, offering consumers the time-saving solution they always wanted but never had, without compromising washing performance1, energy efficiency, fabric care and durability.

Improved washing performance with Samsung’s unique technology

Samsung’s QuickDrive technology cuts washing time by 50%1 and energy use by 20%1 without compromising the cleaning performance. Its unique Q-DrumTM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW7800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

In addition, Samsung’s unrivalled QuickDrive technology was independently tested by Intertek, the world’s largest testing and inspection organisation. Intertek confirmed that QuickDrive technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

The new WW7800M also has many of Samsung’s outstanding laundry technologies, such as EcoBubbleTM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximise the detergent’s effects even at low temperatures.

Smarter, IoT-enabled washing machine for user convenience

Throughout the washing cycle, QuickDriveTM offers a range of smart and convenient features. The IoT-ready WW7800M boasts an AI-powered laundry assistant called Q-rator, which provides three key smart features that help manage laundry more conveniently.

• Laundry Planner enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.

• Laundry Recipe gives automatic recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling provided by the user, eliminating the need for guessing about which cycle is best.

• HomeCare Wizard monitors the washer by remote, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW7800M also comes with Samsung’s innovative AddWashTM, a feature that gives users the ability to add items at any time during the cycle2. From a forgotten sock to a delicate item3 that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of the Q-rator and AddWash creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.

Designed for higher durability

Finally, the WW7800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW7800M reduces noise and helps reduce energy consumption while providing exceptional durability4, enabling the washer to maintain its outstanding washing performance and fabric care.

1 Tested on Samsung WW7800M (9kg load) compared with WW6500K (9kg load). Saves up to 50% time and up to 20% energy on Cotton (40℃, half load) with washing performance within ±3% based on Intertek data and saves up to 20% energy on Super Speed cycle (40℃, 5kg load) tested by IEC 60456:2010. Cycle duration may vary depending on the water supply and weight/type of laundry.

2 The AddWash door only opens only when the drum temperature is below 50°C.

3 Only fabric items, clothing, detergent and softener can be added.

4 Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

Samsung Electronics today announced that it is bringing its next generation laundry innovation to the U.S.:  the WW6850N washing machine featuring revolutionary QuickDrive technology. Responding to consumer demand for speed and cleaning performance, the 24” compact washer cleans laundry up to 35% faster for a thorough clean¹, compared to current Samsung models. The WW6850N will be on display at the upcoming International Consumer Electronics Show (CES) in Las Vegas from January 9-12, 2018.

With more Millennials than ever buying homes, this new cohort of digitally savvy homebuyers is demanding home appliances that incorporate meaningful, personalized technology to enhance their lives. The WW6850N with QuickDrive technology is just the latest in a line of differentiated laundry innovations, including the activewash Top Load Washer, AddWash Front Load Washer and FlexWash + FlexDry laundry pair.

“When you’ve got a pile of laundry to do, you just want to get it done as quickly and efficiently as possible,” said Shane Higby, Vice President, Home Appliance Marketing, Samsung Electronics America. “The introduction of the WW6850N washing machine with QuickDrive technology underscores our commitment to providing consumers with options for tackling their laundry needs to free up time for what really matters.”

The WW6850N washer’s innovative performance starts with QuickDrive technology, which features a large main drum and a back plate that move independently. This creates a dynamic action that moves clothes in four directions – up and down, and back and forth – to quickly, gently and thoroughly remove dirt for a more powerful and intense wash cycle that takes up to 35% less time than other comparable Samsung machines¹. Additionally, at 24” wide and stackable, the WW6850N washer and its companion dryer are an ideal size for small spaces like first floor laundry rooms or closets just off the master suite, to conveniently tackle loads quickly and effectively.

The WW6850N is IoT-ready and compatible with Samsung’s SmartThings ecosystem. Its Q-rator laundry assistant has smart capabilities that simplify the washing cycle with intuitive features:

• Laundry Recipe provides automatic recommendations for optimal wash cycles based on the color, fabric type, and degree of soiling inputted by the user.
• Laundry Planner allows consumers to manage the time that a wash cycle will finish, adjusting cycle settings accordingly.
• HomeCare Wizard monitors the washer to keep it operating at optimal performance and provides easy-to-follow maintenance instructions

¹ Tested on Samsung WW6850N with WW6800K. Saves up to 35% time on Heavy Duty (hot, 6lb load) with a washing performance within ± 3%, based on internal data tested by AHAM HLW-1-2013.

The integration of technology into daily life through Samsung’s innovative home appliances will certainly inspire Malaysian homeowners, so they can spend more time and effort where it matters most – with family.

Smart Cleaning: Bringing a World of Flexibility to Routine Chores

Clothes stained with muddy grime from football practice? Fret not, take a deep breath, and let Samsung’s top load washer, the Activ Dualwash, help you.

The Activ Dualwash system include a sink that doubles as a convenient place to pre-treat heavily soiled clothes, and a water jet that starts and stops at the push of a button to help with the washing. This unique feature helps achieve hand-washing in one sitting, and reduces back strain and messy water spillage from transporting pre-treated clothes.

In addition, the Activ Dualwash is packed with Magic Filter to effectively trap lint, fluff and particles that come out of your clothes. Your laundry stays cleaner, while protecting your drainage from getting clogged.

Samsung also has a front-load washer, the AddWash that conveniently allows you to add in small items in mid-cycle, without having to restart the entire process! With its large capacity size, you will be able to do laundry quickly in a single load – saving time, reducing water usage and conserving energy. The AddWash, equipped with Eco Bubble technology, turns detergent into fine bubbles that gently penetrates the fabric to remove dirt easily – delivering powerful cleaning, even at low temperatures*.

With only so many hours in a day, multitasking is the way to go especially when getting house chores done. This is where Samsung’s robot vacuum cleaner POWERbot, wheels itself out to save the day. A cleaning companion with the agility to access hard-to-reach places and strength to vacuum the tiniest dust particles, you can trust the POWERbot to quickly clean your floors and carpets while you focus on other chores. With its Visionary Mapping Plus System, the POWERbot uses high performance sensors and an on-board digital camera to map your house and calculate the most efficient cleaning path. The instructions are simple: just turn it on, and it will do the vacuuming for you!

Homeowners with a constant need to combat the pet peeve of hair fall on the floor and fur from indoor pets will find Samsung’s CycloneForce with Anti-Tangle Turbine super handy.

This vacuum cleaner maintains the optimum cleaning performance, featuring a powerful motor and innovative pick-up brush that thoroughly sucks dust with ease. It also features a turbine grille that won’t get clogged-up by dirt or hairs, so there is no need to waste time and effort to remove tangled hair by hand.

All of the cleaning is sure to leave you warm but this scenario is easily combated with Samsung’s Inverter Triangle 8-Pole Air-Conditioner and its ability to cool the room 48%* faster, so you don’t have to break a sweat.

This is thanks to its energy-efficient Digital Inverter that consumes less energy; and its unique triangle design with bigger fan to ensure that the air is cooled and expelled faster, farther and wider. The Easy Filter makes cleaning quicker and more convenient; while the anti-bacterial coating filters dust, airborne contaminants and allergens.

Where dust particles are a concern, Samsung’s Air Purifier is equipped with a strong filtration system that effectively captures house dust, while filtering ultrafine particles and harmful gases. Its Smart Auto Mode senses the pollution level and adjusts the power to maintain the optimum air quality, while the Double Smart Sensor technology monitors real time air quality and automatically optimizes the operation. Its digital display numerically shows the amount of dust particles and gaseous contaminants to immediately ascertain the purity of the air.

Smart Cooking: Gastronomy Made Easy with the Freshest of Ingredients

Open a refrigerator in a home and more often than not, the shelves are poorly organised or jam-packed with food items. Samsung’s Multi-Door Refrigerator with Triple Cooling minimises this scenario by providing enough space and compartments in the fridge and freezer to store many more items. Its FlexZone, equipped with four temperature settings, offers the ultimate food storage flexibility by easily converting the freezer to a fridge setting, so everything stays fresher.

The Triple Cooling System independently controls the individual compartments to prevent the mixing of odours, as well as optimizing the temperature to preserve up to 70%*** humidity, so fresh produce can last longer without drying out.

These features allow you to purchase and store large quantities of fresh produce at a go without the worry of them wilting before its time; and this ultimately reduces trips to the market.

As far as cooking goes, Samsung’s HOTBLAST Smart Oven is a faster home cooking alternative. Its HOTBLAST technology, an innovation that helps reduce cooking time significantly, emits powerful hot air that is blown through multiple air-holes on the food, cooking it evenly, with a crispy outside and juicy inside.

Craving for the occasional fried food? Opt for a healthier version, one without a deep fryer involved and no greasy pans or oil splatters. The oven comes with SLIM FRY technology that combines the grill with warm air circulation, so food is cooked crispy inside and out using only a touch of oil.

Those who prefer their food steamed can rejoice in the Healthy Steam function, a customized cooking glass container that allows for quick and easy preparation of nutritious and succulent steam cooked food. Unlike other convection ovens, Samsung’s HOTBLAST Smart Oven has a smooth ceramic interior that is easy to clean and coated with a **99.9% anti-bacterial protection.

Samsung remains committed and strives to create a better tomorrow by understanding consumers’ lifestyle needs and wants. The brand’s vision of smart living redefines the meaning of efficiency and Samsung aspires to reinforce that concept through their home appliances.

Watch a video on how Samsung’s Digital Appliances help you live smart here –

http://www.samsung.com/my/home-appliances/

*Based on Samsung Internal Housing Environment Lab [Suwon, Korea] testing results on 18 Aug 2015

**Based on test conducted by Hohenstein, Germany

***Based on Samsung Internal Testing Results

New Year, New Device, New Fun Escape                                    

The New Year can bring about new and exciting challenges, discoveries, and getaway. This would call for a gift that is both practical and memorable, something that to help power through 2018.

During this promotional period, Samsung will be offering a 20% discount on all AirAsia X Economy fares and Premium Flatbed tickets with every purchase of selected Galaxy mobile devices! To be eligible for this promotion, simply follow these steps after your purchase:

1. Purchase a selected Galaxy model. Download and log-in to mySamsung app.
2. Go to the ‘Rewards’ section and select the AirAsia X’s deal.
3. Tap ‘Visit Website’ to search for your preferred flight tickets.
4. Select your preferred dates and enjoy 20% off regular base fares on economy and Premium Flatbed tickets.

For more information, please visit http://www.samsung.com/my/offer/joy-of-gifting/.

Entertainment & Comfort, All-In-One

When it comes to family, there is no argument that they deserve the best that we can offer. And thanks to Samsung Malaysia Electronics, you can gift them exactly that!

During this period, bring home a Samsung Curved QLED TV for them to enjoy. The award-wining device would make top-notch entertainment at home. Coupled with that, Samsung Malaysia Electronics proudly presents a complimentary Ogawa Wellness set which consists of an Ogawa MySofa, Ogawa Omknee Therapy, and Ogawa Maxi Touch Plus worth a total of RM13,096! This year end, show your love by gifting the people who brought you up with the best entertainment companion one could ask for, along with something that can simultaneously massage the body aches away.

The Equipment that Make the Home

For many, a New Year often means that it is time for a household upgrade. This year-end, take the opportunity to gift your family with innovative Samsung household appliances and with that, a fresh new take on convenience!

Many would agree that refrigerators and clothes washers are among the most important equipment in a home. Hence, during this promotional period, purchase a Samsung Food Showcase Refrigerator with Twin Cooling Plus, and receive a free Samsung POWERstick vacuum cleaner worth RM859! Not only that, by purchasing a Samsung AddWash Washer, you will also be able to bring home a Samsung Vacuum Cleaner worth RM299!

For those who would prefer a more simplified and schematic experience, don’t miss out the new Galaxy Note8 worth RM3,999 for free, with every purchase of a 65” Curved QLED TV! Additionally, purchase a 55” Premium UHD Smart TV and bring home a free Soundbar Sound+ worth RM1,599 for you and your family to enjoy.

The end of the year is a great opportunity to inspire change and celebrate the most important things in life – our loved ones and the gift of sharing. Let’s make it a point to remember the ones that mean the most to us, and to bring the Joy of Gifting to life.

For more information about Samsung’s Year End Promotions, please visit http://www.samsung.com/my/offer/joy-of-gifting-2017/ .

As it has made continual strides as a global company, Samsung has ranked as one of the top 10 brands on the Interbrand rankings from 2012 to 2017, demonstrating continual growth in brand value.

This year’s achievement is particularly meaningful given some of the challenges that Samsung has faced, and overcome, in the past year. For example, Interbrand, in its evaluation, cited among various factors, Samsung’s exemplary, fast recovery from last year’s Galaxy Note7 crisis, the company’s successful launches of flagship products, and its continued stellar financial performance.

In particular, Samsung’s mobile business reconfirmed its market leadership through the successful launch of the Galaxy S8. Samsung’s memory division also performed strongly, with its record profits contributing to the rise in brand value. Samsung’s digital appliances business introduced innovative and award-winning new products, developed from deep consumer insights, like the Family Hub refrigerator and AddWash washing machine. Samsung’s visual display division also broke new ground in the TV market with the new QLED TV as well as The Frame, a new lifestyle TV for the home.

“Our efforts to make meaningful progress to improve people’s lives contributed to the rise in brand value,” said YH Lee, CMO of Samsung Electronics. “Our ranking this year is a positive sign that demonstrates our efforts to regain trust have resonated with global consumers.”

This year’s Interbrand’s Best Global Brands will be announced at the World Trade Center in New York City on September 27.

Samsung’s Growth in Brand Value

Kuala Lumpur, 27 April 2017 – Malaysians no longer need to rush out to collect drying laundry at the first sign of rain as Samsung Malaysia Electronics presents the Samsung AddWash Washer-Dryer Combo. With features of both a washer and a dryer, this latest Samsung innovation ensures fresh and dry clothes all year round, regardless of the rainy season.

The Samsung AddWash Washer-Dryer Combo comes equipped with the Air Wash feature which uses only heated warm air to deodorise and sanitise clothes. This saves them from the wear and tear of the standard load, freshening up laundry without water or detergents. Simply put, it removes the damp smells linger on clothes and keep your clothes clean and fresh throughout the day.

“Samsung believes that the home is at the heart of all our lives and home appliances have become a key element in how we live them. The Samsung AddWash Washer-Dryer Combo is designed to the convenience of Malaysians, especially during the rainy season for our consumers live in comfort with fresh and dry clothes, said Jimmy Tan, Head of Consumer Electronics Business, Samsung Malaysia Electronics.

For added convenience, Samsung’s AddWash Washer-Dryer Combo also has an AddWash Door to easily add in forgotten laundry items or even top up fabric softener at any stage during the wash cycle. With just a simple push of a button, you can pause the washer’s current wash cycle and open the front inlet AddWash Door to add in laundry items into the current wash without any interruption. This feature helps us save time and be more productive for the day as we no longer need to wait for a full wash cycle to end.

Featuring EcoBubble technology, the Samsung AddWash Washer-Dryer Combo makes it possible to get a deeper wash with just cold water as opposed to heated water, saving on the energy used to heat water in conventional washing machines. Generating powerful bubbles that are richer and finer, EcoBubble technology allows detergents and water to penetrate through any fabric 40 times faster and deeper. At the same time, cold water also aids in maintaining the colour and texture of the fabrics. So, stubborn stains can now easily removed, leaving no trace of them ever being there!

Samsung AddWash Washer-Dryer Combo is packed with a SuperSpeed feature where a load can be completed in under an hour. The SuperSpeed cycle is enabled by SpeedSpray technology, which shoots out jet sprays of water, so detergent gets rinsed quickly and cleans clothes faster. The water sprays then shower the laundry with clean water, which is simultaneously drained away. Thanks to this advanced technology, it saves time without compromising on washing performance.

Daily chore has become easier and more convenient with Samsung’s AddWash Washer-Dryer Combo which allowing you to do laundry with a piece of mind. For more information, please visit http://www.samsung.com/my/washing-machines/washer/?combo.

The President’s Design Award is Singapore’s highest honour accorded to designers and designs across all design disciplines with a total of 39 Designers of the Year and 99 Designs of the Year having been conferred the award since it launched in 2006.

The AddWash feature, from which the Samsung AddWash washing machine derives its name, features the world’s first distinctive access door on front load washing machines. It allows consumers to add any item during a wash cycle without opening the main door. According to the jury citation, this innovation is “a result of deep consumer insights, ease-of-use ergonomics and design for assembly and manufacturability”.

“This is a great testament to our Product Innovation team because it demonstrates the importance of smart design and how consumer insights can lead to innovative touches, to make consumers’ lives easier. They are now able to do their daily chores efficiently, and spend more time with their loved ones. We will continue to invest in understanding our consumers and creating products which enhance their daily lives,” said Irene Ng, Vice-President, Corporate Marketing, Samsung Electronics (Southeast Asia & Oceania).

Left to Right – Irene Ng (VP Corporate Marketing), Ken Ding (Head of Product Innovation), President Tony Tan, Yong Sung Jeon (CEO and President) and Robert Tomlin (Chairman, DesignSingapore).

Yong Sung Jeon, CEO and President, Samsung Southeast Asia with Ken Ding (Head of Product Innovation Team) at the display zone featuring the winning product design.

AddWash feature recognized as one of the design of the year at President’s Design Award.

Samsung AddWash washing machine being displayed at the Istana, the official residence and office of the President of Singapore.

Kuala Lumpur, 15 June 2016 – Laundry is known as a fickle chore, with various settings and requirements for different fabrics and colours, it is no wonder that most people avoid it as much as they can. With most dads working majority of the time, laundry is not something that they have got much experience in, so when mum goes away for a few days, panic ensues.

With Samsung’s AddWash Front Load washer, Dad can now do the laundry with a peace of mind. How? With a feature-packed washing machine giving a new level of simplification into the family’s lives!

While mum is away, the children come out to play! If the kids come back from a fun day out at the playground with dirt and grass stains or have been too messy at the dinner table, Dad need not worry about stains because Samsung has developed the innovative EcoBubble technology.

The EcoBubble technology makes it possible to get a deeper wash with just cold water as opposed to heated water, saving on the energy used to heat water in conventional washing machines. Generating powerful bubbles that are richer and finer, EcoBubble technology allows detergents and water to penetrate through any fabric 40 times faster and deeper. At the same time, cold water also aids in maintaining the colour and texture of the fabrics. So Dad, worry not because stubborn stains can now be easily removed, leaving no trace of them ever being there!

To make Dad’s life that much easier, the new Samsung Addwash Front Load Washer is packed with a SuperSpeed feature where a load can be complete in under an hour. There are only so many hours in a day and with work occupying most of the time, Dad can now multi-task between making dinner and doing the laundry!

With so much to juggle, it is quite understandable to miss a sock or two. So for Dads’ ultimate ease, there is the ever brilliant and distinct access door in Samsung’s Addwash Front Load Washer – so any forgotten pieces of laundry can still be washed midway through a cycle. With all this convenience in place, laundry day will be a breeze for Dads!

Starting at an affordable recommended retail price of RM2,889 to RM4,599 at selected authorised dealerships, Samsung’s AddWash Washing Machine is also part of the Great Samsung Raya Deals with exclusive prices, running until 31st July 2016.

For more information, please visit www.samsung.com/my/addwash.

Kuala Lumpur, 18 May 2016 – Laundry may seem like the most mundane and tiresome household chore. But in fact, one of life’s’ greatest mysteries lie within the depths of the washing machine. Socks magically disappear in the wash! Mothers know this best as their kids are always asking them where the other piece of their favourite pair of socks went. It’s almost as if there is a portal to a different realm at the bottom of the washing machine where socks get sucked into!

To uncover this mystery and to help mothers understand how a sock disappears, leading scientists have done their research and discovered the secrets to why our socks go missing in the wash. According to the research, around 84 million socks go missing around the UK every month. However, sock salvation is in sight. Samsung’s AddWash uses an innovative second door which allows users to simply drop in extra items during the wash cycle, providing a possible end to the problem of forfeited footwear.

From the research, it was discovered that the main factors causing socks to go missing was the way clothes were separated into batches for each wash, and the number of socks in each wash cycle.

However, the most common causes were items falling behind radiators or under furniture without anyone realizing. Sometimes, a stray sock is added to the wrong coloured wash and gets separated from its matching sock or the sock was not pegged to a washing line securely so they fall of and blow away – or they are simply carelessly paired up.

In Malaysia’s home ground, Jimmy Tan, Head of Consumer Electronics Business said, “We believe this new study has finally solved the age old mystery of the missing socks, even in Malaysia. At Samsung we are changing the way we do laundry with the new AddWash Front Loader washing machine. No longer will we load the machine with trepidation as we worry whether pairs will be separated forever. Now we can add those loose socks, and indeed any other item of clothing you forgot, in mid-wash to ensure everything stays together.”

Psychological Reasons for Sock Loss

As part of the research, interviews were conducted to identify key psychological themes that contribute to losing socks in the wash. The following four trends were identified:

1. “Someone else has it covered”
Simply put, when a task is shared among a group, individuals tend to assume that someone else will take responsibility – so no one does.

2. Out of Sight out of mind
For example, when we lose a TV remote, we search in all the likeliest places such as under cushions. When socks disappear, we simply look in the easiest places and then assume the sock is lost forever.

3. Truth if I believe it
This occurs where we tend to believe something is true if we want it to be true. So in this case, if we cannot see any odd socks, we convince ourselves there are no odd socks.

4. Human Error
Human error accounts for many accidents, mistakes and mysteries, particularly in the wash cycle and these fell into two main areas:

Omission: where we fail to respond or do something when we should (leaving a sock on a bedroom floor, in the laundry basket or washing machine)

Commission: where we do something when we shouldn’t (throwing a lone coloured sock in a white wash, kicking a sock out of sight, balancing a sock drying precariously which might fall behind a radiator)

“Thanks to the study and Samsung’s AddWash Front Load Washer, no sock will be left behind. Mothers no longer need to worry about the magically disappearing sock and everyone will always have the complete pair”, added Jimmy Tan.

The Samsung AddWash Front Load Washer was also awarded Editors’ Choice by Trusted Reviews and given a five-star test labo rating by Les Numeriques in March this year. Starting at an affordable recommended retail price of RM2,899, the award-winning washing machine is also part of Samsung’s Parent’s Day Promotion with exclusive prices, running until 7 June 2016.

Visit www.samsung.com/my/addwash for more information.