This is why Samsung focuses so intently on enhancing every aspect of its technology. As expressed at Welcome to BESPOKE AI event by JH Han, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, Samsung has a strong record of pushing the boundaries of innovation, with the overarching goal of utilizing advanced features to elevate daily life in a variety of ways.

Then, what are the daily benefits users actually get with Samsung home appliances? “Why Samsung Home Appliances?” compiles and provides the key benefits in 4 categories that users can experience with Samsung appliances.

When making purchasing decisions, consumers may ask questions like “Why I have to choose to use the Bespoke Jet Bot Combo Steam”, for example. They can find answers here! First, it utilizes AI capability called AI Floor Detect[1] to enjoy enhanced cleaning without getting carpets wet. AI Floor Detect identifies different floor types and on carpet, the robot lifts the mop pads or detaches them at the station, to avoid cross contamination by the wet mops!

The dToF Obstacle Detection[2] makes the robot cleaner drive precisely and recognize obstacles and others. It reduces the hassle of clearing-up beforehand, which leads to users’ better cleaning experience (AI & SmartThings).

The performance can be another reason to choose the model. The All-in-One Clean Station Steam+ with Steam Sanitization empties the dust bin, recharges the robot cleaner’s battery, and even cares the mops with steam (Advanced Performance). Moreover the Bespoke Jet Bot Combo Steam offers various cleaning modes up to users’ choices, enabling tailored solutions for them (Flexible Design & Functions).

Or, someone may wish for something, such as a wish to have more spare time at home. They can find products in the “AI & SmartThings” benefit category — which has become increasingly important as of late — that suit their needs, as these products are designed to provide intelligent ways of living and help users free up time spent on chores.

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For example, the WindFree[3] air conditioner comes with AI Auto Cooling,[4][5] which automatically selects the optimal cooling mode based on the room environment and usage patterns.[6] AI Wash, available in Samsung’s washing machine, helps users with the proper suggestion on detergent levels or cycle times, as it intelligently senses the weight, fabric type, and even the soil levels of the laundry. Finally, to tie it all together, SmartThings[7] seamlessly connects appliances, allowing users to manage them simply and experience convenience as they move from room to room.

Eager to find out more? Watch the campaign video below to see the four key ways Samsung is redefining the modern home!

[1] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] This function may be affected by an object’s size and shape, or the environmental conditions.

[3] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[4] A Wi-Fi connection and a Samsung account are required.

[5] Product availability may vary by region.

[6] Stores user data, preferences and usage patterns to suggest the most useful options.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

Not only does the Samsung Wind-Free Air Conditioner let you maintain a stable home temperature via remote control optimized to your daily schedule, its world-first Wind-Free Cooling technology keeps you pleasantly cool while cleaning the air and saving energy.

Stay Comfortable While Keeping Cool

Samsung’s Wind-Free Cooling technology is able to provide you with an effective cooling experience without the unpleasant sensation of harsh, cold air blowing directly onto your skin. Once you set your desired temperature, Wind-Free Cooling will quietly and gently disperse cool air through 23,000 micro air holes to ensure you are met with no cold draft.

Furthermore, Wind-Free Cooling’s advanced airflow cools the room 43 percent faster,¹ and thanks to its low air speed and minimized noise emissions, you can enjoy a cooler living space without disruption – wherever you may be in a room.

Breathe Easier with Triple Air Care

Samsung’s Wind-Free Cooling technology not only keeps your room temperature comfortably in check, it also includes a specialized filter to keep the air in your home clean and hygienic.

This Tri-Care filter is made up of three layers that reduce harmful particles to help maintain healthy indoor air quality and has been certified by Intertek to reduce 99.9% of bacteria and viruses that get caught inside of it.² Each layer captures large dust particles, fibers and even animal hairs, and also includes a Zeolite Coating Filter that reduces viruses, bacteria and allergens.

Enjoy Effortless Cool with Enhanced Smart Operation

Samsung’s Wind-Free Air Conditioners come with an AI Auto Cooling feature³ that makes it easier to stay cool. With artificial intelligence, the devices analyze room conditions, user-preferred temperatures and cooling modes, and even the climate outdoors to automatically switch to an optimal room setting. The unit also features a Motion Detect Sensor that will register when there is no one in a room, subsequently switching modes automatically to reduce energy waste.

Wind-Free also works with the SmartThings app, so users can turn the air conditioner on and off, schedule operations, switch settings, and even monitor power consumption remotely from their smartphone.

Save Energy Without Compromising Performance

*40% reduction in the 1kHz noise band (4.5dB↓)

**Tested on the AR09MSPXASINEU model compared wiith the Samsung conventional model AQ09TSLXEA.

With the Samsung Wind-Free Air Conditioner, all of this leading performance not only keeps you breathing cool, fresh air, it also does its part to protect the planet by reducing the impact of climate change. The Samsung Wind-Free Air Conditioner features the next-generation R32 refrigerant, which helps conserve the ozone layer and has a low impact on global warming compared to conventional refrigerants.

The Samsung Wind-Free Air Conditioner is an eco-friendly option for those looking for a powerful air conditioner experience with a reduced environmental impact. Additionally, its energy-efficient Digital Inverter Boost technology will maintain your desired temperature with less fluctuation, reducing energy usage by up to 73%.

For more information on the Samsung Wind-Free Air Conditioner and its leading technologies, stay tuned to Samsung Newsroom.

¹ Tested on the AR12TXCAAWKEU model compared with the Samsung conventional model AQ12EASER.

² Tested on Samsung AR9500T. The antiviral air filter (Tri-Care Filter) can remove up to 99.9% of the viruses based on Intertek Test.

³ Available for Wi-Fi enabled models