The Bespoke AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the Bespoke AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites[1] and removes 99% of odors from clothes.[2] Finally, it completely removes any residue of the gases used during the cleaning process by the device itself.

The Bespoke AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home. The Crystal Mirror panel offers a style that suits any type of decoration in any room of your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the Bespoke AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top.

The AI Pattern feature personalizes the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the Bespoke AirDresser is equipped to give your garments the precise care they need.

Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the Bespoke AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The Bespoke AirDresser provides customized care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimize your time management with the AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the Bespoke AirDresser for worry-free drying after a wash.

The Bespoke AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

The Bespoke AirDresser recommended retail price is RM8,799 but until 5^th June 2022, you will be able to purchase this state-of-the-art appliance at RM7,599 and receive a Samsung Air Purifier, 34m² (AX34R3020WW/ME) worth RM1,049 for free. So don’t miss out on this great deal and get it today[3].

For more information on the Bespoke AirDresser, head to: https://www.samsung.com/my/washers-and-dryers/airdresser/df9000rm-mirror-black-df10a9500cg-fq/

[1] As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.

Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

[2] Removes 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.

[3] Terms and Conditions apply. For more details, visit: https://www.samsung.com/my/offer/appliance/bespoke-air-dresser/

“Technology and innovation are in our DNA at Samsung. We listen carefully to the things that consumers tell us they want for their modern, connected homes,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “As we designed these new products, we considered every single detail—from color to user experience—in order to ensure we’re offering families innovations that make their daily lives more convenient, more efficient, and more meaningful.”

Samsung has become the #1 home appliance brand because it continues to innovate with premium appliances that complement the way we live today. Each of these new appliances can be customized to fit users’ spaces and match their lifestyles.

New Slide-in Ranges with Intelligent Controls  

In just a few short years, Samsung has become a leader in cooking innovation in the U.S.² by pushing the boundaries of what’s possible, introducing innovative new technologies, and offering design and performance solutions that make the time people spend in the kitchen more efficient.

Samsung is making further progress in time efficiency with a new lineup of slide-in ranges that make cooking more convenient. The new ranges offer a reimagined user experience that simplifies your cooking and brings out your full potential as a home chef. Certain models of the slide-in ranges can be controlled with popular voice assistants, which you can instruct to preheat the oven while you’re mixing ingredients for a meal.³ The ranges also learn your preferences and cooking habits—the more you use it, the better it understands your needs. So, if you frequently set your oven to a certain temperature to bake your family’s favorite cookies, it will suggest that temperature first when you preheat your oven.

The slide-in ranges’ simple, clean lines and elegant design lends a built-in look to your kitchen, and its easy installation means you don’t have to go through a full remodeling project. In order to ensure it blends harmoniously with the rest of your kitchen décor, you can choose from black stainless, stainless, or the new Tuscan stainless models. And, with a redesigned control panel and minimal buttons, the slide-in ranges’ simple, intuitive interface presents only the information you need while cooking. Its fingerprint-resistant exterior is easy to keep clean, and its ergonomically designed knob gives you better grip and control.

The slide-in ranges offer you a healthier way to cook, with air frying capabilities, and the precision cooking that home chefs need. With up to 23K BTU Dual Power burners—the highest in the category—you have the versatility to quickly boil water or precisely melt chocolate at the desired temperature.

The slide-in ranges bring you the peace of mind that you would expect at home. Because they’re connected, you can remotely monitor and adjust cooking times or temperatures from your smartphone, even when you’re in the family room instead of the kitchen. The ranges also give you the ability to search for recipes through the SmartThings app and send your selected recipe’s cooking mode directly to your oven to streamline meal prep.

The slide-in range lineup offers an option for every family’s needs. The lineup includes gas, electric, induction, and dual fuel models, including Samsung’s FlexDuo feature, which allows you to choose between having one oven or two.

A Family Hub for Everyone

Samsung is leading the U.S. market as the #1 brand in refrigeration,⁴ and the Family Hub, which reimagined the form and function of the refrigerator, is the primary reason why. With every new generation of Family Hub, Samsung has introduced new innovations—and new models—that bring families closer together, simplify their meal planning, and give them more control over their smart homes.

Now, there is truly a Family Hub for everyone with the new stylish side-by-side refrigerator. Its modern form and premium built-in look—as well as its elegant flat doors, minimal dispenser, and recessed handles—blend seamlessly with your existing kitchen appliances and cabinetry. Whether you choose a black stainless or stainless model, it will come with a fingerprint-resistant finish that’s easy to keep clean.

Each model has a redesigned interior, with large capacity designed to fit more groceries. And those groceries will stay fresher for longer, because, with All-Around cooling technology, multiple vents throughout the interior keep food evenly cooled and fresh. And you’ll be able to see everything clearly, with bright LED lights that beautifully illuminate the interior of your refrigerator. Its high-capacity icemaker saves shelf space for your frozen items because of its minimal in-door design.

Family Hub brings families closer together and streamlines communication. It helps you create your own culture of sharing through the Family Board—a digital bulletin board where everyone can easily stick notes, photos, or videos they want to share on display. With View Inside, you can view what’s inside your fridge anywhere, anytime. Family Hub also offers enhanced Smart View, providing a more seamless screen mirroring experience from Galaxy phones and TVs, making it a source of endless entertainment in the kitchen. And with the SmartThings app, Family Hub becomes the remote control for your smart home—letting you instantly connect, monitor, and control all of your smart appliances and Works with SmartThings smart items, including multiple cameras at a single glance.

A New Standard of Personal Care with AirDresser

Samsung is setting new standards for personal care at home with an easy, convenient, all-in-one solution that helps you care for some of your most valuable investments—your clothing—and transforms a mundane chore into something you no longer have to worry about.

AirDresser uses steam technology to smooth out wrinkles, remove odors, and sanitize your clothes, so that they look and feel fresh—and are ready to wear—in just under 48 minutes. AirDresser can even send you alerts when your clothes are ready via the SmartThings app, and you can even remotely monitor, control, and download additional clothing care options through the app.

And because it doesn’t require a water line, AirDresser can fit into the spot that is most convenient for you, whether that’s your closet, your bedroom, or any other part of your home.

In the first half of the year, Samsung’s new side-by-side refrigerator—available in multiple models, including Family Hub—will be available at major retailers nationwide and online in the U.S, and AirDresser will be available on www.samsung.com. The new slide-in ranges will be available in the second half of the year.

All of these innovations are on display at Samsung’s KBIS exhibit, located at Booth C6307 in the Las Vegas Convention Center, from January 21-23. For more information about Samsung’s Builder Solutions, please visit www.samsungbuilder.com.

¹ TraQline, Number 1 market share of large U.S. home appliance from 2016 to current (Q3 2019)

² TraQline, Number 2 market share of cooking appliances from 2016 to current (Q3 2019)

³ Voice assistants are compatible with Samsung’s SmartThings app; compatible with Android and iOS devices.

⁴ TraQline, Number 1 market share of refrigeration appliances from 2016 to current (Q4 2019)

Samsung Electronics today announced the global launch of its innovative AirDresser in markets around the world, including the U.K. and Russia. Samsung’s latest home innovation uses powerful air and steam to remove dust and germs, refreshing and sanitizing clothes to provide easy and convenient garment care.

“Samsung is once again elevating modern life by transforming how we care for our clothes at home, giving consumers more freedom to spend their time doing things they want to do,” said Jennifer Song, Vice President of the Digital Appliances Business at Samsung Electronics. “AirDresser is Samsung’s response to consumer demand for more dynamic performance from even basic appliances, providing an easy and effective home solution to meet their needs for clean clothes that smell fresh, are germ free and look neat.”

Refreshes Your Clothes Thoroughly

Once a garment is hung inside the unit, the user can initiate the cycle and simply wait for the system to run its course: The Jet Air and Air Hangers release powerful air to loosen and remove engrained dust, with only minimal noise and vibration, quiet enough for anywhere inside the home, including the bedroom.

Then, the JetSteam sanitizes the garments to get rid of the bacteria, viruses, and allergens.* Infusing high temperature steam deep into the fabric, JetSteam is the perfect tool for routine sterilization of clothes and many other household items such as linen and soft toys.

AirDresser also uses its Deodorizing Filter function to freshen clothes, breaking down the odor-causing particles caused by sweat, tobacco, and food, while preventing unpleasant smells from building up inside the unit. Meanwhile, Self Clean technology dehumidifies, sanitizes, and deodorizes the interior of the AirDresser without requiring harsh or costly detergents by cleaning with a combination of heat, air, and steam. It even notifies users whenever it needs cleaning every 40 cycles.

Grooms Your Wardrobe Well

AirDresser also ensures clothes are groomed gently, increasing their lifespan by helping consumers avoid washing their favorite items too frequently, which can cause damage to the delicate fabric. Heatpump Drying gently dries clothes at a low temperature, minimizing heat damage and shrinkage. And with Wrinkle Care, the AirDresser can smooth out wrinkles without ironing by using a combination of steam and air to relax the clothes.

AirDresser can also handle delicate materials such as fur, which usually requires professional service. Fur care dehumidifies 90% of the moisture trapped in fur, which increases its volume by 78% and helps maintain its original condition, thus extending its lifespan.** As a result, it can keep a wide variety of items made of fur, including coats, wraps, or shawls, looking their best for much longer.

The unit even keeps clothes outside the unit stay in optimal conditions. The Dehumidification feature draws in air from the room, extracting moisture while pushing out dry air.

Saves You Time and Money

AirDresser can also save consumers time and money when they incorporate it into their daily routines. For example, operating a complete washer-and-dryer process with just one or two items per load or going to the dry cleaners frequently is not time or cost efficient. So, using the JetSteam to sanitize and deodorize your clothes for a quick refresh makes sense. And with Jet Air and Air Hangers able to quickly remove dust off of clothes, you can confidently re-wear outfits without worrying about bad odors or hygiene. Heatpump Drying also reduces drying time with a more effective heat transfer method.

And with the AI-powered capabilities that SmartThings provides, you can enjoy better clothing care and easier maintenance. Home Care Wizard remotely identifies problems and provides a troubleshooting service, while My Closet stores details of your clothes and suggests the best courses for them.

Enrich Your Day-to-Day

Combining the technology with modern design, AirDresser offers a sleek frame that blends flawlessly in any contemporary living space. In Quiet Mode, AirDresser can be run overnight without disturbing sleep and, for added convenience, it features portable water containers for steam at the bottom, so it doesn’t require a water supply or drainage system. This also means the unit can easily be installed anywhere most suitable for the user. AirDresser lets consumers refresh their clothes every day in the comfort of their own home.

For more information about the AirDresser, please visit Samsung.com.

* Eliminates: 1) 99.9% of 4 viruses (Adenovirus, Influenza, Corona Virus and Herpesvirus) based on testing by the Preclinical Science Lab, College of Pharmacy, Korea University. 2) 100% of house mites, based on testing by Intertek / BAF certification using a Sterilization course for 112 minutes. 3) 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: food eg. from grilled meat, and Tetrachloroethylene: dry cleaning) based on testing by Intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) based on testing by Intertek using a Normal course. Individual results may vary depending on the actual usage situation.

** Based on testing by Intertek, using the Fur Cycle on a Mink coat. Results may vary depending on the environmental conditions and the individual items.

The company declared to: democratize QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customizable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Benjamin Braun, Chief Marketing Officer and Vice President for Samsung Europe, delivering an opening speech at the IFA 2019 press conference.

Full Line Up of Visual Display Announced with New 55-Inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 85-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivaled picture quality with depth and detail, 100 percent color volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognizes and upscales lower resolution content to crisp 8K quality.

Home Appliances for Modern Consumer Lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customizable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience 200W of industry-leading suction capability. With its 5-layered HEPA Filtration System and hour-long battery life, it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Introducing the New Galaxy A90 5G: Samsung Expands its 5G-Enabled Galaxy Ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone.

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in Europe from October. With the Galaxy A90 5G, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.

Samsung also confirmed that the eagerly anticipated Galaxy Fold will be available in Cosmos Black and Space Silver starting September 18, 2019, in countries including France, Germany, Singapore and the U.K., with the U.S. launch to follow. A 5G-ready option will also be available in select markets, providing consumers with the latest network connectivity to further enhance the new foldable experience.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10 and Note10+ provide category-leading power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on September 6, Samsung will launch the new Galaxy Watch Active2.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from September 6 to 11.

For more information on Samsung and its product portfolio, please visit www.samsung.com.

Samsung Electronics will unveil three new advanced home appliances in Europe — the POWERstick Jet vacuum cleaner, AirDresser, and the Cube air purifier. Together, these three home appliances, which are being introduced at IFA 2019 ahead of launches elsewhere, will take Europe consumers’ breath away.

Each device offers a unique and practical solution to the many challenges of modern urban lifestyles, like clothing contamination, air pollution and dust.

“We are excited to introduce the POWERstick Jet, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience,” said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics. “Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly.”

The POWERstick Jet vacuum cleaner is a game-changer in terms of powerful suction capabilities. AirDresser represents a new category of clothing care appliances. It refreshes and sanitizes clothing using powerful blasts of air and steam, enabling consumers to re-wear clothes without having to run a full load of laundry and helping them lengthen the lifespan of delicate garments. Meanwhile, the Cube air purifier couples sleek, modular design with advanced air purification technology to help consumers enjoy clean air quality at home.

Strong Suction Power Paired with Impressive Filtration

The POWERstick Jet targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W¹ of industry-leading suction power. This results in stronger cleaning and offers consumers maximized convenience.

Samsung also developed the best-in-class 5-layer HEPA filtration system for the POWERstick Jet. The impressive filter captures 99.999%² of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers.

In the first stage of the filtration process, the main cyclone separates large dust particles, which are then trapped in another metal mesh grille filter. The Jet Cyclone serves as a second cyclone and works together with a washable micro filter to capture finer dust particles. And finally, an ultra-fine dust filter captures 0.3~10µm³ sized dust particles. All parts and filters are washable, so the unit can be maintained hygienically.

POWERstick Jet comes with a removable high-capacity battery, meaning you can replace it with a spare⁴ to clean for twice as longer.

A New Way to Refresh Clothes for Consumers

AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing their clothes on a daily basis. Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. Consumers can now quickly and conveniently freshen up their outfit at home to always look their best, while saving time and money; trips to the dry cleaners are no longer needed.

AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air.

Available in a Crystal Mirror color, AirDresser blends advanced technologies with unique styling, doubling as a state-of-the-art wardrobe that fits in beautifully with contemporary living spaces.

Clean Air for Indoor Living

European consumers are becoming more interested in how the environment impacts their health and are curious to learn the benefits of having an air purifier at home. Samsung Cube AX9500 is Samsung’s first air purifier model to launch in the European market, and features the world’s first Wind-Free air purification system. Unlike other air purifiers, the Samsung Cube AX9500 does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene⁵. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles.⁶

The unit features a cube-shaped, modular design with contemporary aesthetics to match its powerful, customized performance. Because they are modular, two Cubes can be easily stacked — each comes with its own docking component — so that each unit can release air in different directions depending on how they are set up.

The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.

All three products can be experienced at the Berlin City Cube at IFA between September 6 and September 11.

¹ Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorized tool, at Max mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

² Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

³ 0.3~10µm is the size of particles (including pollen and mold) that are generally invisible to the human eye.

⁴ An extra battery will be sold separately as an accessory.

⁵ Tested on the AX47N9*****D for toluene, xylene, benzene, ethylbenzene, styrene, and formaldehyde gases in the National Test Institute of Korea.

⁶ The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested at the National Test Institute of Korea.

We are moving towards a new era of interior design. Now, instead of hiding appliances away, they are becoming a part of our furniture. Emphasizing design and color, home appliances are reflecting individual tastes and lifestyles as the line between furniture and appliance becomes increasingly blurred.

Today’s millennial-minded consumers have unique concerns throughout the home, which Samsung strives to address in its designs. The company is showcasing a range of home appliances and products at the Kitchen and Bath Industry Show (KBIS) 2019, which hosts over 600 exhibitors from home appliance brands around the world as they display their flagship products, enlivened with insights garnered from interior design experts, product designers and the media. Samsung’s booth embraces this year’s millennial lifestyle trends and demonstrates a deep consideration for its consumers.

Three key elements have emerged as the defining trends of 2019, as the company spotlights a new shift in colors, its commitment to the principles of flat design and a range of built-in packages that suit any lifestyle.

#Colors to Warm the Home

The modern home is warm and inviting, with hues that hold a hint of understated luxury. In keeping with this theme, Samsung has introduced new product colors that bring a comforting glow to the home.

In addition to classic Black Stainless Steel and White versions available for both Front Load and Top Load Washers, the Front Load version is also offered in a beautiful, new Champagne finish. This sleek satin tone complements and brightens any laundry area, with a touch of minimalist beauty that blends seamlessly into its surroundings.  

Samsung’s Tuscan Stainless Steel built-in products and kitchen packages are designed to accentuate the warm, social kitchen with their welcoming color. The package’s natural tones, neutral bronze hue and serene textured finishing evoke an elegance and sophistication which seamlessly integrates into any style of kitchen.

Samsung AirDressers likewise radiate warmth. Their mirror and glass exteriors are finished in Gold Mirror and Classic White, with their different textures deepening the sense of the AirDresser as an atmospheric extension of the space it occupies.

The Foundations of #FlatDesign

As people seek to create spaces that make a real difference in their lives, Samsung thinks deeply about consumers during the design process, listening carefully to their needs to shape a new aesthetic.

With the space constraints of modern homes prompting a new decluttering movement, today’s homeowners are drawn to the smooth and clean lines that have long captivated industrial designers. Consumers are seeking appliances that have seamless built-in finishes and harmonize with the rest of their interior design.

Samsung is informed by the principles of “Flat Design”, a minimalist approach that maximizes usability and minimizes unnecessary aspects, throughout a range of appliances. Flat design is underpinned by the use of hidden displays, recessed handles and minimal dispensers, with a precision engineered flat face that sits flush to the counter front. These features are reflected in a wide variety of appliances at KBIS 2019, such as Flat door featured in French Refrigerator Samsung’s RF8000, creating harmony with the space it occupies. The aesthetic offers an uninterrupted, clean line that extends throughout the rest of the kitchen, with a seamless built-in finish.

Your Home, Your Lifestyle #Built_In

For many households, the kitchen is the hub of the home and finding the perfect kitchen to suit individual needs has emerged as strong priority. Customizability and flexibility in design gives home owners and builders the freedom to create truly personal kitchens.

Samsung’s built-in kitchen packages are built to fit any lifestyle, offering a diverse selection of designs that complement a range of kitchen sizes and shapes.

Leading American luxury home appliance brand, Dacor, is exploring the culture of modern-day entertaining and demonstrating how Dacor products can be integrated and tailored to fit a variety of lifestyles, in an immersive journey entitled: ‘A Tale of Three Parties’. The booth will highlight the brand’s stainless-steel Heritage collection with a brunch setting in the Farm-To-Table Room.

The Gourmand Room features the stainless-steel Modernist collection in an elegant dinner party setting. Finally, a Speakeasy space will display the flourish of the sleek Modernist collection in graphite stainless-steel.