<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="https://news.samsung.com/my/wp-content/plugins/btr_rss/btr_rss.xsl"?><rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:wfw="http://wellformedweb.org/CommentAPI/"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:atom="http://www.w3.org/2005/Atom"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>
	<channel>
		<title>AP &#8211; Samsung Newsroom Malaysia</title>
		<atom:link href="https://news.samsung.com/my/tag/ap/feed" rel="self" type="application/rss+xml" />
		<link>https://news.samsung.com/my</link>
        <image>
            <url>https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom_my.png</url>
            <title>AP &#8211; Samsung Newsroom Malaysia</title>
            <link>https://news.samsung.com/my</link>
        </image>
        <currentYear>2018</currentYear>
        <cssFile>https://news.samsung.com/my/wp-content/plugins/btr_rss/btr_rss_xsl.css</cssFile>
		<description>What's New on Samsung Newsroom</description>
		<lastBuildDate>Fri, 10 Apr 2026 15:33:04 +0000</lastBuildDate>
		<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
					<item>
				<title>Samsung Enables Premium Multimedia Features in High-End Smartphones with Exynos 7 Series 9610</title>
				<link>https://news.samsung.com/my/samsung-enables-premium-multimedia-features-in-high-end-smartphones-with-exynos-7-series-9610?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 23 Mar 2018 09:59:04 +0000</pubDate>
						<category><![CDATA[Semiconductors]]></category>
		<category><![CDATA[10nm FinFET Process Technology]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[ARM Mali-G72]]></category>
		<category><![CDATA[CPU]]></category>
		<category><![CDATA[Exynos 7 Series 9610]]></category>
		<category><![CDATA[GPU]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[MFC]]></category>
		<category><![CDATA[semiconductor technology]]></category>
		<category><![CDATA[SNR]]></category>
                <guid isPermaLink="false">http://bit.ly/2pCIPrk</guid>
									<description><![CDATA[  Samsung Electronics, a world leader in advanced semiconductor technology, today announced the availability of its latest application processor (AP), the]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-99446 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/03/Exynos7_96103_main_1.jpg" alt="" width="705" height="466" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics, a world leader in advanced semiconductor technology, today announced the availability of its latest application processor (AP), the Exynos 7 Series 9610. The Exynos 9610, built on Samsung’s 10-nanometer (nm) FinFET process, elevates the multimedia experience in high-end <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphones</a> with premium-level features such as deep learning-based image processing for ultimate picture-taking experiences and stunning slow motion video recording at 480 frames per second (fps).</p>
<p>&nbsp;</p>
<p>“The Exynos 7 Series 9610 is our latest <a href="http://www.samsung.com/my/mobile/" target="_blank" rel="noopener">mobile</a> processor that delivers on added power and speed,” said Ben Hur, vice president of System LSI marketing at Samsung Electronics. “But more importantly, it sets a new performance standard for high-end devices with its deep learning vision-image processing solution and slow motion video capabilities that change the way we engage with our mobile devices.”</p>
<p>&nbsp;</p>
<p>For more enriched photo-taking and filming experiences, the Exynos 9610 delivers a major boost in multimedia performance. Vision and image processing is now coupled with a neural network engine for more intelligently enhanced face detection, as well as single camera out-focusing and augmented low-light images. The advanced face detection feature enables the camera to recognize faces that are either not facing forward or partially covered with objects like hair or a hat. With smart depth sensing, bokeh or out-focused portraits can be taken with a single camera. Through cleverly merging multiple frames, vision and image processing enhances the signal-to-noise ratio (SNR) and brightness that can improve pictures taken in low-light environments.</p>
<p>&nbsp;</p>
<p>The Exynos 9610 also allows for 480fps slow-motion support in full HD. Even while using a conventional two-stack image sensor, the Exynos 9610 is able to encode slow-motion video, thanks to its image signal processor (ISP) with improved performance by 1.6 times and more-than-doubled mobile industry processor interface (MIPI) speed. In addition, the processor uses a premium multi-format codec (MFC) that allows encoding and decoding up to 4K 120fps.</p>
<p>&nbsp;</p>
<p>With its powerful CPU and GPU, the Exynos 9610 provides smooth mobile computing and gaming performances that meet the needs of today’s high-end smartphones .The CPU is comprised of four Cortex-A73 cores running at 2.3 gigahertz (GHz), and four 1.6GHz Cortex-A53 cores to load apps quickly and run multiple tasks simultaneously. The GPU is a second-generation Bifrost-based ARM Mali-G72 that can bring more realistic and immersive graphics on mobile devices.</p>
<p>&nbsp;</p>
<p>Always-on sensing applications that require instant feedback, such as gesture recognition or context awareness, are enabled by an embedded Cortex-M4F-based low-power sensor hub, which efficiently manages the sensors in real-time without waking the main processor.</p>
<p>&nbsp;</p>
<p>For always connected and seamless mobile broadband connection, the embedded all-network LTE modem supports Cat.12 3CA (carrier aggregation) at 600 megabits per second (Mbps) for downlink and Cat.13 2CA at 150Mbps for uplink. The processor is also packed with wireless communication technologies such as high-throughput 802.11ac 2×2 MIMO Wi-Fi, faster and longer range Bluetooth 5.0, and FM for radio. In addition, for global location positioning coverage, it embeds a 4-mode Global Navigation Satellite System (GNSS) receiver that includes GPS (Global Positioning System), GLONASS, BeiDou and Galileo.</p>
<p>&nbsp;</p>
<p>The Exynos 7 Series 9610 is expected to be mass produced in the second half of this year.</p>
<p>&nbsp;</p>
<p>For more information about Samsung’s Exynos products, please visit <a href="http://www.samsung.com/exynos" target="_blank" rel="noopener">http://www.samsung.com/exynos</a>.</p>
]]></content:encoded>
																				</item>
					<item>
				<title>Samsung Begins Mass Production of 256GB Embedded Universal Flash Storage for Automotive Applications</title>
				<link>https://news.samsung.com/my/samsung-begins-mass-production-of-256gb-embedded-universal-flash-storage-for-automotive-applications?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 08 Feb 2018 17:00:19 +0000</pubDate>
						<category><![CDATA[Semiconductors]]></category>
		<category><![CDATA[128-Gigabyte Universal Flash Storage]]></category>
		<category><![CDATA[256-Gigabyte]]></category>
		<category><![CDATA[256-Gigabyte Universal Flash Storage]]></category>
		<category><![CDATA[ADAS]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[eMMC]]></category>
		<category><![CDATA[eUFS]]></category>
		<category><![CDATA[IOPS]]></category>
		<category><![CDATA[JEDEC UFS 2.1 standard]]></category>
		<category><![CDATA[JEDEC UFS 3.0 standard]]></category>
		<category><![CDATA[nand]]></category>
                <guid isPermaLink="false">http://bit.ly/2nSogpH</guid>
									<description><![CDATA[Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass production of a 256-gigabyte (GB) embedded]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics, the world leader in advanced memory technology, today announced that it has begun mass production of a 256-gigabyte (GB) embedded Universal Flash Storage (eUFS) solution with advanced features based on automotive specifications from the JEDEC UFS 3.0 standard, for the first time in the industry.</p>
<p>&nbsp;</p>
<p>Following the memory breakthrough of the automotive industry’s first 128GB eUFS in September, 2017, Samsung’s 256GB eUFS is now being shipped to automotive manufacturers preparing the market for Advanced Driver Assistance Systems (ADAS), next-generation infotainment systems and new-age dashboards in luxury vehicles.</p>
<p>&nbsp;</p>
<p>As thermal management is crucial for automotive memory applications, Samsung’s 256GB eUFS extends the temperature range to between -40°C and 105°C for both operational and power-saving modes. Warranties for conventional embedded multimedia card (eMMC) 5.1 solutions generally cover -25°C to 85°C for vehicles in operation and -40°C to 85°C when in idle or power-saving mode,</p>
<p>&nbsp;</p>
<p>“With the new temperature threshold for automobile warranties, major automotive manufacturers can now design-in memory that’s even well suited for extreme environments and know they will be getting highly reliable performance,” said Kyoung Hwan Han, vice president of NAND marketing at Samsung Electronics. “Starting with high-end vehicles, we expect to expand our business portfolio across the entire automotive market, while accelerating growth in the premium memory segment.”</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-97963 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/256gb-eufs-for-auto-apps_main_1_FF.jpg" alt="" width="705" height="458" /></p>
<p>&nbsp;</p>
<p>Samsung’s 256GB eUFS not only can easily endure the new temperature specification, despite the heat-sensitive nature of <a href="http://www.samsung.com/my/memory-storage/" target="_blank" rel="noopener">memory storage</a>, but also through its temperature notification feature, a sensor will notify the host application processor (AP) when the device temperature exceeds 105°C or any pre-set level. The AP would then regulate its clock speed to lower the temperature to an acceptable level.</p>
<p>&nbsp;</p>
<p>Sequential reads for the 256GB eUFS can reach 850 megabytes per second (MB/s), which is at the high end of the current JEDEC UFS 2.1 standard, and random read operations come in at 45,000 IOPS. In addition, a data refresh feature speeds up processing and enables greater system reliability by relocating older data to other less-used cells.</p>
<p>&nbsp;</p>
<p>The temperature notification, developed by Samsung, and data refresh features are included in UFS specification, version 3.0, which was announced last month by JEDEC, a global semiconductor standards organization.</p>
<p>&nbsp;</p>
<p>Samsung plans to bolster its technology partnerships with global automakers and component providers, and continue expanding its eUFS line-up with an aim to lead the premium memory market.</p>
]]></content:encoded>
																				</item>
			</channel>
</rss>
