In today’s fast-paced world, prioritising matters of personal well-being is more important than ever. Thanks to advancements in technology such as mobile artificial intelligence (AI), you can now take your wellness journey to the next level with Samsung’s range of connected devices, powered by AI to make everything easier and more seamless.

Driving this suite of health AI experiences are the latest Galaxy Z Fold6 and Galaxy Z Flip6, as well as the latest Galaxy Watch Ultra and Galaxy Watch7, which open new possibilities for those committed to doing right by their bodies, whether with personalised insights that help them stay on top of their everyday wellness, or by offering coaching that empowers users to perform at their best throughout their fitness journeys.

Seamlessly integrated with Samsung’s extensive range of connected home appliances, here are four ways that users can build a holistic ecosystem that supports an active and healthy lifestyle.

Tip #1: Eat and sleep well

Start your day by understanding your body’s unique needs with the Galaxy Watch Ultra and Galaxy Watch7. Samsung Health[1] gathers all data and insights unto one cohesive platform with no subscription needed.

New features like the Galaxy AI-powered Energy Score[2], calculated by evaluating your physical and mental conditions across four significant factors – Sleep, Activity, Sleeping Heart Rate and Sleeping Heart Rate Variability – will help you not only better understand the ways your health influences your daily life, but also provides insights based on your current physical state to focus your daily efforts on making improvements. Additionally, with Wellness Tips[3], you can receive personalised messages aimed at enhancing your well-being across all areas of your health journey.

Armed with this information, you can also make more informed decisions about nutrition. Download the Samsung Food app on your Galaxy Z Series smartphone to use in conjunction with the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, and create personalised meals based on your health needs with Tailored Meal Plan[4], which analyses users’ information by connecting to their Samsung Health profile[5]. This ensures you are better equipped to fuel your body with nutritious meals and maintain optimal energy levels throughout the day.

Tip #2: Train well

For high performance enthusiasts looking to meet and beat their goals such as participating in a marathon, the Race feature[6] on both the Galaxy Watch Ultra and Galaxy Watch7 lets you compare current and past performance in real-time to track progress and maintain motivation, while Personalized HR Zone[7] on the Galaxy Watch Ultra lets you work out at optimal intensity levels based on your physical capabilities.

As a fitness champion, your goal might even be taking on a triathlon. Lock in that accomplishment with the Galaxy Watch Ultra that also comes with the Multi-sports tile feature that lets you track multi-course workouts such as a triathlon, from swimming to cycling to running. To really unlock your full potential at cycling, the all-new Functional Threshold Power (FTP) accurately measures maximum cycling power in just 4 minutes with AI-powered FTP metrics[8].

During recovery and downtime, stay motivated by immersing yourself in your favorite sporting action on the thinner and lighter Galaxy Z Fold6 which comes with an even brighter fold-out screen[9].  If you are out and about, catch highlights of the action on the Galaxy Z Fold6 or Galaxy Z Flip6 smartphones while on the go, as you use Circle to Search with Google to discover new athletes to be inspired by.

Tip #3: Move well

Transform your home into a personalised fitness studio with the Workout Routine feature on your Galaxy Watch7 and Galaxy Watch Ultra, which lets you build routines by combining various exercises with Workout Routine to achieve your goals, so your daily routine stays fresh and interesting.

Tip #4: Rest well

Eating well and training hard are important parts of health and wellness, but equally important is being able to get quality sleep, so that your body can rest and recover.

The enhanced BioActive Sensor on Galaxy Watch Ultra and the Galaxy Watch7 offers increased accuracy[10] empowering you to better understand yourself with comprehensive readings. For those who often have problems sleeping, your Galaxy Watch7 also comes with a new advanced sleep AI algorithm for sleep analysis.

Galaxy Watch Ultra and Galaxy Watch7 also come with Sleep Mode on SmartThings, which dims the screen to avoid disturbing your sleep with light. You can also automate your connected devices using SmartThings for more peaceful nights. For example, with custom routines on SmartThings, effortlessly control your home’s lighting, blinds, thermostat, and even your Samsung WindFree air conditioner, so that the latter’s WindFree technology[11] and 23,000 micro air holes[12] gently and evenly disperse cool air, creating the ideal conditions for restful and restorative sleep.

[1] For Samsung Health AI features, the health data tracked from Samsung Galaxy Watch Ultra and Galaxy Watch7 must be synchronised with the Samsung Health app. Needs at least the previous day’s activity, sleep data and heart rate data during sleep. Not intended for use in the detection, diagnosis or treatment of any medical condition.

[2] Energy Score is intended for general wellness and fitness purposes only. Energy Score is only supported in Galaxy Watch4 series and later released Samsung Galaxy Watch models. To check the Galaxy AI-powered Energy Score, the health data tracked from Samsung Galaxy Watch must be synchronised with the Samsung Health app. Previous activity, sleep data and heart rate data during sleep must be tracked.

[3] Wellness Tips is available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung account login is required. Service availability may vary by country or region. Not intended for use in the detection, diagnosis or treatment of any medical condition. The result is for your personal reference only. Please consult a medical professional for advice.

[4] Available in select countries only.

[5] Service available with user’s consent.

[6] Race is available for outdoor running and outdoor cycling only. For comparative measurements, it is required to run on the same path as the pre-generated path. Users can compare by selecting one of the records from a previous timeframe of up to 14 days. Comparing records through Race is only available when starting at the same location as the previous record’s start point. It will be converted to running mode automatically if it deviates from its previous path by more than 10%.

[7] Personalisation of Heart Rate Zone is enabled when selecting an outdoor run activity. It is required to run consistently for more than 10 minutes with speeds of 4km/h or faster.

[8] To measure personalised FTP, a Galaxy smartphone must be connected to a power meter. In order to calculate a more accurate FTP, it is necessary to connect the Galaxy Watch to a smartphone. The FTP is calculated automatically when cycling occurs at a mid to high intensity level for more than 4 minutes with the cycling power meter attached to your bicycle. Using machine learning, the more users ride repeatedly, the more accurate and personalised FTP values will be calculated. The cycling power meter is sold separately. Traditional FTP analysis duration on professional equipment is up to 1 hour on average.

[9] Compared to previous Galaxy Z Fold models. Galaxy Z Fold6 has a peak brightness of 2600 nits on both the Main Screen and Cover Screen. The displays are adaptive, adjusting brightness level automatically based on the environment. In an area of 5000 lux or higher, High Brightness Mode and Vision Booster will be activated.

[10] Compared to previous Galaxy Watch series.

[11] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[12] This features the AR9500T WindFree Air Conditioners.

Hands-Free AI Empowerment with Bixby

Bixby makes it even easier to use Galaxy’s intuitive voice-oriented features, like Live Translate. With a few words, you can launch and use features such as real-time translation, creating webpage summaries, spelling correction and organizing your files with automated note covers.

Take Interpreter, for example. Next time you find yourself in conversation with someone who speaks another language, there’s no need to navigate through the menu to find and open the Interpreter feature. Simply say, “Hi Bixby, turn on Interpreter,” and you’re ready to go.

With Bixby, navigating life with Galaxy AI by your side is simpler than ever, opening up new possibilities – from barrier-free communication to powerful productivity.

Accessible AI Around the World

Samsung is dedicated to making everyday experiences epic for every user, no matter where they are. Bixby’s integration with Galaxy AI will be applied to all supported languages: Chinese, English (US, UK, and India), French, German, Italian, Korean, Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).

AI is truly revolutionizing the world, with the potential to change and impact how we live, work, and play. The new Galaxy S24 series is setting new standards in premium mobile innovation, powered by Galaxy AI[1] [2]that enables premium and intelligent experiences, all in the palm of your hand.

Here are four reasons why Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 are the ideal tools to unleash the power and potential of you, empowered by AI, with a more intuitive and convenient smartphone experience than ever before.

Reason #1: To help you get more done, easily

As far as New Year’s resolutions go, getting to grips with your self-organization is a good goal. Boost your effectiveness in getting things done with Note Assist[3] in Samsung Notes, which lets you create AI-generated summaries for quick reference later. Transcript Assist[4] helps get the busy work out of the way by using AI and Speech-to-Text technology to transcribe, summarize and translate recordings, so you can spend less time on busy work, and more time on the things that matter.

Galaxy S24 series takes search to the next level with the intuitive Circle to Search[5] with Google. Press and hold the home button and simply circle, highlight, scribble, or tap anything on Galaxy S24 Series screen. You’ll get handy, high-quality search results, whether it’s finding out where to buy a cool shirt that you saw on your social app, or discovering more about that trendy hangout that you just walked past.

Reason #2: To enable more meaningful communication

With Live Translate[6], users can enjoy two-way, real-time voice and text translations of phone calls. What better opportunity to finally say hi to that new exchange student that just joined your class? With the Interpreter feature, live conversations can be instantly translated on a split-screen view, letting one read a text transcription of what the other is saying.

If text messaging is your thing, but you find yourself needing some help to adjust your tone to different people in your life, Chat Assist can add that perfect touch, whether it’s spinning a catchy social media caption[7], or taking on a more formal tone for work discussions with a manager.

Reason #3: To empower more epic creativity

Thanks to Galaxy S24 series’ ProVisual Engine[8], budding creative professionals can elevate their craft with a comprehensive suite of AI-powered tools that transform everything from taking that shot to maximising creative freedom.

After the shot, Photo Assist enable simple edits like erasing unwanted elements in the photo, recomposing your image . Make everything look *chef’s kiss* with Edit Suggestion[9]  that helps suggest tweaks to your photos and Generative Edit[10] that fills in parts of an image background with generative AI when you tilt your image or remove certain elements.

Reason #4: To safeguard your privacy and security

The Galaxy S24 series brings the power of AI to ensure that users have choice and control over their devices through Advanced Intelligence settings which can disable online processing of data for AI features[11].

At the same time, Galaxy S24 series is secured by Samsung Knox, Samsung’s defence-grade, multi-layer security platform, which safeguards your critical and private information. And having seven generations of OS upgrades and seven years of security updates[12] for the Galaxy S24 series ensures you can enjoy the optimized performance of your Galaxy device for even longer.

Galaxy S24 series Launch Promotion in Malaysia

Enjoy exclusive deals worth up to RM1,650 from 7 February until 29^th February 2024!

To purchase Galaxy S24 devices, please click the respective links below:

• Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/
• Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[3] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[6] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[8] AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[10] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Samsung Account login required. Advanced Intelligence settings preventing server access will limit the functionality of some AI features. Regardless of server access, Samsung does not save user input or output data

[12] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[13] Exclusive with purchases from the Samsung Online Store

[14] Applicable to selected devices only. Any device condition is accepted. Only available for selected postcodes

[15] Any device condition is accepted. Only available for selected postcodes

[16] With every purchase of Galaxy S24 Series. Limited to selected Galaxy Tab and Galaxy Watch only

[17] RM200 discount on first PWP item, and additional RM500 on second PWP item. PWP promotion not applicable to products in the same category. RM100 discount for PWP of selected Galaxy Buds.

[18] 30% off PWP for Samsung Care+. Up to 45% off PWP for selected Samsung accessories.

Promotion is valid while stocks last. Terms and conditions apply.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary.

AI can help eliminate travel indecision and answer the question, Where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google feature, which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text.[1] With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about — in this case, a social media post — and Circle to Search with Google quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

▲ On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travellers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Translation feature to stay in touch throughout the day and time your rendezvous perfectly. By combining Chat Translation with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one.

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

▲ Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realize you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 17 languages including variations at launch[2], Live Translate takes the stress out of problem-solving in a different language. Galaxy S24 is Samsung’s first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolat in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passerby who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the centre. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps.

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the centre and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveller in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

Pre-order from now until 6 February and enjoy exclusive deals worth up to RM2,050!

Samsung Galaxy S24 Ultra: https://www.samsung.com/my/smartphones/galaxy-s24-ultra/buy/

Samsung Galaxy S24+ | Samsung Galaxy S24: https://www.samsung.com/my/smartphones/galaxy-s24/buy/

[1] For security reasons, Circle to Search may have limited functionality on DRM-protected applications, such as finance and banking apps.

[2] Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Sebastian Seung, Executive Vice President & Chief Research Scientist, Samsung Electronics

There’s no denying that the age of AI is upon us and that the ways we engage and interact are set to change in big ways. In anticipation of this, Samsung Electronics has opened AI centers across the world to ensure that the company leads the charge on AI. 2019 marks the 50^th anniversary of Samsung Electronics, and the company has forecast another 50 years of ingenuity ahead, with AI set to be at the heart of future innovation.

To gain a great insight into what AI means for the future of society, as well as the work being done at the Samsung AI Centers, Samsung Newsroom sat down with Executive Vice President & Chief Research Scientist, Dr. Sebastian Seung.

Seung joined Samsung Electronics in 2018. He is also a professor at the Princeton Neuroscience Institute and Department of Computer Science. Seung is one of the most influential scientists in the world when it comes to AI research based on neuroscience.

Artificial Neural Networks and AI

Based on his extensive experience and insights into the field of artificial neural networks¹, Seung is working on developing future growth engines for Samsung Electronics by establishing an AI strategy and providing advice on advanced research.

Artificial neural networks are mathematical models or computer simulations of the biological neural networks in the brain. “Convolutional networks, now the dominant approach to computer vision, were inspired by Nobel Prize-winning neuroscience of the 1960s,” according to Seung. His research at Princeton focuses on mapping the neuronal “wiring diagram” of the cerebral cortex. “I hope that our 21^st century studies of the cortex will finally reveal how it learns, and that this new understanding will lead to more powerful artificial neural networks,” says Seung.

In his work for Samsung, Dr. Seung travels back and forth between the U.S. and Korea. His recent work is especially focused on advanced research regarding robots, which is the New York AI Center’s main field of research.

Deep Learning and Robotics

These days, robots are already present in society in the forms of robot vacuum cleaners in our homes and robotic arms being used in factories and by shipping companies. Seung acknowledges that these robots already represent an early stage of this technology, but says that what he is aiming for is something much more sophisticated. “In order to develop robots that can, for instance, reach out to pick something up and put it away,” Seung says, “we have to equip them with computer vision so they can see what’s in front of them, and with brains so that they know what all these objects in your house are and what they should do with them.”

Seung acknowledges that labs have tried in the past to achieve these capabilities through the classical approach of programming, but that that hasn’t really worked out. “We have realized that we have to somehow allow the robot to learn to perform the required actions itself,” says Seung, “and a lot of that involves the deep-learning approach.”

Seung points to the area of home automation as a primary application for their work. “In the future, you can imagine robots that won’t just give you weather information or change the temperature – they’ll perform far more helpful tasks in your home. They’ll pick up the toys, wash the dishes and even take the laundry up and down the stairs.”

AI in Society

No discussion of AI would be complete without addressing the apprehensions some people feel when it comes to the technology and the ways in which it stands to change our way of life. Seung addresses this question first with regards to the prospect of people losing their jobs to automation. “I think this issue of robots taking our jobs is exaggerated,” he relates. “Firstly, in the last 20 years, the U.S. and many other developed countries have lost a lot of jobs to offshoring, not just to automation. As in the first industrial revolution, many jobs were eliminated, but that didn’t mean that there were fewer jobs in total, because new jobs arose from the new circumstances.”

Seung went on to comment on the wider attitudes towards automation of industry, and the fact that the issue needs to be looked at through a different lens. “If robots really could do all of our work, why shouldn’t we be happy about that?” he said.

Asked the inevitable question about doomsday scenarios in which machine intelligence outstrips that of humans and robots take over the world, Seung claimed, “People don’t actually know what the real capabilities of AI are. And part of that is a public misconception based on science fiction movies that convince people that robots can do anything. In reality, robots are still really clumsy.”

Seung went on to point out that AI developments may well end up greatly helping us, instead of dooming us. “Are robots going to do something bad to us?” he said. “Well, the reason that I don’t worry about that is that of all the environmental and political threats to humanity, robots are not very high on the list. And not only that, I think that if humanity is to best equip itself to deal with any and all future threats, we need to be as smart as possible. And that involves having the most sophisticated technology. You could be a science-fiction pessimist and say maybe these robots could turn on us, but you could also argue that maybe we’ll use these robots to save us.”

Speaking to other misconceptions about AI, Seung pointed to the actual capabilities of the technology. “The public thinks that AI can do more than it really can,” he said. “To give you an example, I met someone who wanted AI to replace her doctor. But there are many things that no human doctor can fix. So, because our current approach to AI involves training machines based on the expertise of human practitioners, if the best human experts can’t solve it, then the AI can’t do it either. It’s not like AI will all of a sudden be able to perform tasks better than the human experts.”

The Next 50 Years of AI

Having reached its 50-year anniversary this year, Samsung is now looking to AI to spearhead the next 50 years of innovation. Asked what he expects for this period, Seung said, “In 20~30 years robots will be able to work in the home just as humans can. It will have happened the same way that the mobile phone revolution has happened. Everybody has a mobile phone now – billions of them are sold every year – and the same is going to be true of robots.”

Home automation and self-driving cars based on AI are other hot-button topics right now. Seung says he fully expects AI-equipped cars to become a reality, but that the timeline for their inception is hard to sketch out. “AI is going to lead to a lot of labor-saving things happening in people’s everyday lives, like autonomous cars for instance,” he said. “Are they going to be here next year, or will it take 20 years? Experts are realizing that full autonomy will take longer than the media originally portrayed, but most still believe that it will be achieved. I’d like to see Samsung have some part in that revolution, if not lead that revolution.”

The prospective benefits of AI are enormous in scale and diverse in focus. Outlining some of the applications of AI that the general population may not be aware of, Seung remarked that “The effect AI could have on scientific research is a major one. AI can be applied to accelerate scientific discovery, and in the long term, it will have a huge impact on areas like materials engineering and chemistry. Let’s say I want to design a new molecule with certain properties – AI might allow me to do that more easily. Then, that new molecule could have applications for a drug company, or really any company that creates materials. So AI is not only applied to technology – it’s also used for scientific discovery, which then accelerates the advancement of technology.”

¹An artificial neural network is an attempt to simulate the network of neurons that make up a human brain so that the computer will be able to learn things and make decisions in a humanlike manner. (https://www.forbes.com/sites/bernardmarr/2018/09/24/what-are-artificial-neural-networks-a-simple-explanation-for-absolutely-anyone/#1b4809251245)

Singapore – March 25, 2019 – Samsung Electronics Co., Ltd. today showcased the next generation of its award-winning Family Hub refrigerator at the 2019 Samsung Southeast Asia and Oceania Forum, continuing to innovate and redefine the refrigerator category.

A 2019 CES Innovation award honoree in the software and mobile apps product category, the new Family Hub continues to set a new standard for connected living, bringing the family together in the kitchen while freeing users up to focus on what’s important to them. As the new generation of homeowners look to technology to define both who they are and how they want to live their lives, there is no better place to do this than in a connected kitchen.

Packed with enhanced AI and IoT capabilities as well as the new Family Board, a communal screen that family members can interact with in a personalized way, the Family Hub helps foster true family connection, food management, and a connected home experience in today’s fast-paced modern world.

Seamless Home Intelligence with the new Bixby

A feature that sets the 2019 Family Hub apart from previous iterations is support for the new Bixby that allows for a smarter, hands-free, more personalized way to use the Family Hub. The new Bixby offers more services, allowing users to seamlessly control and monitor home IoT devices and services from the kitchen with your voice alone.

Users can ask Bixby for their Morning Brief while getting breakfast ready for the kids so they know all of their daily essentials such as the weather and top news. All of this appears on the Family Hub screen so they can see as well as hear it. Through Bixby’s voice ID technology, each family member’s voice is distinguished, so everyone can get tailored information for their individual needs. Bixby is even smarter and more conversational – allowing users to interact more naturally. Imagine, users can now search for a plane ticket through Expedia, call an Uber and pre-set the oven temperature just by talking to the Family Hub.

A lot of multitasking is required in the kitchen, so it can get quite hectic when you have to chop, prepare, and cook dishes at the same time. It gets even more tricky when your phone starts to ring. With an enhanced Smart View, multitasking is made easy, as you can mirror third-party apps on Family Hub’s screen seamlessly from your Galaxy phone, without the need to run the Smart View app on the fridge. Not only does the new Bixby allow you to answer a call hands-free, you can also browse through the millions of third-party apps available for the kitchen.

It’s now even easier for users to manage their apps on Family Hub, with efficient installation, updates and deletion from the Apps menu. On top of that, the Home Service can set the mood with music when you are preparing a small gathering or turn on your favorite playlist while you are cooking.

Taking intelligence a step further, with the Family Hub’s seamless integration of SmartThings, owners can now see and control hundreds of Samsung and third-party smart home devices right from the refrigerator screen and by voice with Bixby.

Share Memories and Memos on the Family Board

One of the most exciting new features is the Family Board. Families around the world use their refrigerator doors as bulletin-boards to share various things with each other – whether it’s by posting each family member’s schedule and the weekly menu, attaching travel magnets of the countries that they have visited, or proudly displaying the kids’ artworks for everyone to see.

The Family Board allows family members to interact with one another and share countless memories, giving the refrigerator’s screen a familiar, analogue feel. Meanwhile the Home Screen offers a digital service experience with an overview of important information and apps. Users can now have a devoted screen to share photos, messages and memories on their fridge, and are able to customize their photos with different photo styles, add handwritten notes and stickers, and even change the background colour to match their kitchen – all bringing the family closer to elevate the way they connect and share. The new Whiteboard has been updated with smart calligraphy that can recognize handwriting and a drawing function that can identify the objects depicted.

The Family Hub also features a dynamic screen saver that can be used to display precious family moments or blend into your home with ambient mode when Family Hub’s touch screen is not in use.

Get Smart with Healthier Food Management 

From the beginning, food management with Family Hub has been a cornerstone feature elevating the way homeowners manage their food – whether using “View Inside” to see if they need eggs from their smartphone while at the store or adding items to their shopping list and tagging expiration dates. The Family Hub enables a user to create better and healthier meals with Meal Planner, which customizes recipes based on food preferences, dietary needs and the items in the fridge.

Last but not least, the kitchen experience has become more intelligent and efficient with updated features for Food Management. With the new Family Hub 2019, users can search for healthy recipes or preset the oven directly from the Recipes app with easy-to-use voice features. Users can also add items to your Shopping List or tag items for reminders and expiration dates.

AI-based automation will play a central role in the introduction of new services in the 5G era, such as industrial Internet of Things (IoT) and connected cars, as carriers will require automated solutions and network analytics beyond what was possible in previous generations. AI-based transformation can be used to analyze user traffic, classify application being used, and improve overall service quality, as such needs can no longer be addressed by existing solutions.

“5G will enable unprecedented services attributed to the generation of exponential data traffic, for which automated and intelligent network analytics tools are vital,” said Youngky Kim, President and Head of Networks Business at Samsung Electronics. “The acquisition of Zhilabs will help Samsung meet these demands to assure each subscriber receives the best possible service.”

“5G technology will disrupt the communications landscape for the better, but it will only be successful if the quality of the networks transferring the information can be measured and improved to provide a best-in-class experience,” said Joan Raventós, CEO at Zhilabs. “We are delighted to be joining the Samsung Electronics family and adding a contribution with our software products and technology to the existing end-to-end solutions that the company offers its customers.”

Zhilabs, fully owned by Samsung, will operate independently under its own management. Samsung is looking forward to joint capabilities to create new cutting-edge technology in the transformation from 4G to 5G.

In addition to the acquisition, Samsung will continue to strengthen its automation solutions that measure the quality of each user service and can also automatically optimize service quality without human intervention. The company will also explore and invest in other business opportunities powered by the emerging technologies.

In August, Samsung announced plans to boost investments in businesses that will drive its future growth, committing to a KRW 25 trillion investment over the next three years in the areas of artificial intelligence (AI), 5G, automotive electronics components and biopharmaceuticals.

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Bixby’s advanced voice capabilities¹ allow you to effortlessly manage your phone and your connected life using simple, natural commands. The voice support is fully integrated into your phone’s native apps, settings, and a growing list of third-party apps, placing your phone’s most convenient and powerful features at your beck and call. So whether you’d like help taking a selfie, organizing photos from your last vacation, tracking down a particular setting, or keeping your friends updated on social media, simply tell Bixby what you need and it will work with you to get things done faster and easier.

Here are just a few examples of how Bixby’s voice support can help you get more done in your day.

Snap a Selfie with Bixby and Share It with Your Friends and Followers

Bixby is an expert multitasker, capable of seamlessly navigating your phone’s menus and apps.

Bixby is built right into your phone’s camera, allowing you to take full advantage of your camera’s advanced features with simple spoken requests, and creating an easy way to share snapshots of your day.

For instance, you can tell Bixby to “Take a selfie” and use Bixby to edit and enhance your image and share it with friends on social media.

Simplify Your Bixby Conversations with Quick Commands

You don’t need to be formal or oversimplify requests when talking to Bixby. The interface’s understanding of natural language allows you to speak to your phone as you would a friend.

Bixby’s Quick Commands make interacting with the interface even more effortless by allowing you to replace long or complex requests with convenient keywords. For example, you can substitute a common command, such as “Turn my alarm on for 6:00 a.m.,” with a short and simple alternative, such as “Set alarm.”

To add a Quick Command, head to Bixby Home’s “My Bixby” menu.

Manage Apps and Settings with Ease

Bixby’s voice capability allows you to navigate your phone and go-to apps hands-free, without sacrificing access to settings or functions. Rather than manually searching for a particular feature, you can use Bixby to bypass menus and instantly locate the function you need.

Voice support is particularly useful when attempting to access functions that are buried beneath multiple menu screens. For example, with voice support, if you were to look up a recipe on your phone, you could ask Bixby to “Set screen timeout to 10 minutes” so you could roll up your sleeves and focus on cooking without needing to constantly wake up your device.

Bixby’s always there to help. Simply saying the word will allow you to streamline everyday tasks, including everything from clearing notifications and changing a wallpaper or ringtone, to activating commonly used features such as “Do not disturb” mode.

Enjoy a Smarter Driving Experience

Bixby’s ability to respond to voice commands also makes it a terrific co-pilot for road trips and daily commutes, allowing you to easily access key apps and functions while keeping your eyes on the road.

When you’re behind the wheel and you make a request, Bixby will ask you to unlock your phone with a custom voice password² in order to carry out your command.

To set your unique voice password, simply locate the function under Bixby’s settings and follow the on-screen instructions. After you select a secure word or phrase, Bixby will ask you to read out a few sample sentences in order to get to know your distinct voice. Once finished, the next time you activate Bixby, you’ll be able to unlock your device using your chosen word or phrase.

When you need a little help getting where you’re going, ask Bixby to pull up your destination in your favorite navigation app. The interface’s voice support and app integration make it easy to find the fastest route to wherever you’re headed.

Bixby’s voice support allows drivers to handle complicated tasks hands-free, and even makes it possible to read and dictate responses to texts with messaging apps.

This is just a sample of some of the everyday tasks that Bixby was designed to streamline. To learn more about how to use Bixby’s voice capabilities to simplify daily life, check out Samsung’s comprehensive list of tips and tricks, located under “Tutorials” in Bixby Home.

¹Language support is currently limited to Korean and U.S. English, and the user’s device must be Bixby-compatible. App and service compatibility may vary by region.

²This specific function must be activated before use.