Samsung is addressing both in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains the most urgent priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience — and to stay safe while you do.

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI.

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device, keeping your data securely in your hands. Whether you’re using communication tools like Live Translate and Interpreter to break down language barriers, or editing tools like Audio Eraser[1] to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a safe, responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data.

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we chose a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This ensures seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit[2] offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits. With Galaxy, all AI experiences are designed with your privacy in mind — even those that utilise remote servers. No matter what feature or what settings you choose, personal data is never stored long-term or used for AI training — whether processed on-device or on the cloud. Plus, with Advanced Intelligence settings[3], managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features.

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy dashboard enables ultimate control over your data, including who sees it and how it is used, with a fool-proof interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is unique to Galaxy, making it easier than ever to see how all Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker, a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorised app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard.

For those looking for an even stronger line of defense against today’s cyber threats, Maximum Restrictions[4] offers an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. They also prevent unintended automatic reconnection to certain Wi-Fi networks that may be less secure.

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung will further advance AI-powered security technologies to make privacy protections smarter, more adaptive, and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

Read more about how Galaxy AI protects your devices here: https://www.samsung.com/my/galaxy-ai/.

[1] Results may vary per video depending on sounds present in the video. Samsung Account login is required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

[2] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image was generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[3] Availability may vary by device model, OS and/or market.

[4] Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be exposed or intercepted.

Our powerful Galaxy security solutions provide multiple ways to protect you from these cybersecurity threats by securing your device and helping control your privacy. Auto Blocker and Message Guard are two of these safeguards.

Auto Blocker

Auto Blocker is all about choice — providing an opt-in package of additional security measures so that you are completely in control to choose whether you want to explore the customizations enabled by Galaxy’s ecosystem. Auto Blocker will protect your Galaxy device and personal data by preventing app installations from unauthorized sources. The feature will also check for malware and other cybersecurity threats, immediately blocking any malicious activity that could come as a result.

One example of Auto Blocker in action is the prevention of what many people call sideloading, or downloading apps from unverified sources. There are numerous benefits to intentional sideloading, such as added customizations to your phone. But if you do not typically sideload, potential attacks that can come in the form of social engineering fraud like voice phishing — in which threat actors trick you over the phone and talk you into installing malicious software.

The extra level of protection that Auto Blocker provides also stops harmful commands from entering your physical USB port — which could come in handy when charging your phone through an outlet at a public space like an airport.

Turning on Auto Blocker is a quick and simple process that takes less than a minute. Open Settings, go to Security and Privacy, then tap Auto Blocker and select On.

▲ Settings > Security and privacy > Auto Blocker

Message Guard

Cybersecurity threats come in many forms, and each year they become even more sophisticated. One threat that is becoming increasingly common is the zero-click attack, which exploits vulnerabilities in your device software. This can take place any time an image is received and does not require any action whatsoever on the user’s part.

For instance, your phone receives an image and vibrates gently in your pocket or on your bedside table before going still. You haven’t touched your phone or facilitated any input, but someone may already be reading your messages, browsing your gallery or copying your bank details.

Samsung’s Message Guard will neutralize any potential threats that might be hiding in the image before it has a chance to do any harm by effectively trapping the file in an isolated space on your device. While the image is put into quarantine, Samsung Message Guard checks the file bit by bit — processing it in a controlled environment to prevent infection to the rest of your device.

Message Guard works with a range of popular messaging apps that you probably already use, from Google and Samsung apps to Messenger, Telegram and WhatsApp. You don’t need to worry about initiating the process either since Message Guard runs silently and effectively 24/7 in the background without needing to be activated in any way.

▲ Settings > Security and privacy > Auto Blocker > Messaging app protection

Although there is no doubt that cybersecurity threats will continue to evolve and become increasingly common, Samsung’s priority is to always keep you safe because privacy can only be assured with strong security. However you choose to live your life, Galaxy is there — watching your back and ensuring you stay in control.

Security Updates for Longer

While it’s important to have robust security features, it is also crucial to keep them up to date so you are protected against the latest threats. That’s why Samsung is providing up to seven years of security updates and seven years of operating system upgrades, starting with the Galaxy S24 series.[1] This is the longest period of software support currently available for mobile devices, allowing users to keep their phones safely and more reliably for longer.

▲ Settings > Security and privacy > Updates > Security update

[1] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

Immerse yourself in the action like never before with the Galaxy A55 and A35 5G as you navigate through intricate gaming levels and battle opponents with precision. With a powerful processor and a smooth 120Hz screen refresh rate, these devices deliver seamless gameplay with stunning visuals, eliminating choppy animations for a more immersive experience. Plus, with an up to 74% larger cooling system featuring a vapour chamber, you can maintain peak FPS even during extended gaming sessions, while the 5,000mAh Super-Fast Charging battery[1] ensures you can game for longer without worrying about running out of power. Whether you’re in a multiplayer arena or exploring vast open worlds, the Galaxy A55 and A35 5G have got you covered.

What’s gaming without security? That’s where Knox security comes in. With features like Auto Blocker and Secure Folder, you can enjoy peace of mind knowing that your device and personal data are protected against threats and vulnerabilities. Imagine you’re browsing through app stores, searching for the latest gaming apps to download. With Auto Blocker, you receive a notification warning you about potentially harmful apps from unauthorized sources, ensuring that only trusted applications are installed on your device. As for Secure Folder, it’s a secure space to keep not only gaming apps, but others apps like banking, and other documents safe from prying eyes and unauthorized access.

So why settle for anything less when you can have it all? With the Galaxy A55 and A35 5G, you can take your gaming experience to the next level while staying protected and secure. Available in the stunning and unique Awesome Lilac, Awesome Iceblue, and Awesome Navy colours[2], these devices are the perfect blend of style, performance, and security. And with the “Lebih Awesome, Lebih Menang!” A-series Giveaway Contest offering prizes worth up to RM 1,000,000[3], there’s never been a better time to level up your gaming experience. Don’t miss out – join the contest today and unlock a world of gaming greatness!

Awesome Launch Deals[4]

To purchase the Galaxy A55 5G series, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/

To purchase the Galaxy A35 5G series, visit:

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

[1] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Rated capacity is 4,905mAh.Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2024.01.11-2024.01.20 in UK with pre-release versions of SM-A556 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave network.

[2] Colour availability may vary by country, region or carrier.

[3] Terms and Conditions apply.

[4] Terms and conditions apply.

[5] While Stocks Last. Terms and conditions apply.

[6] While Stocks Last. Terms and conditions apply.

[7] While Stocks Last. Terms and conditions apply.

[8] While Stocks Last. Terms and conditions apply.

[9] While Stocks Last. Terms and conditions apply.

As the festive season of Raya approaches, many individuals look forward to the joy of Raya shopping and exchanging Duit Raya with loved ones. However, amidst the festivities, the prevalence of fraudulent payment messaging during festive periods remains a common concern. Thankfully, with the Galaxy A55 and A35 5G, enjoying Raya shopping and giving or receiving Duit Raya is safer than ever, thanks to the robust security features provided by Knox Security. Plus, with the Galaxy A55 sleek Lilac colour option, your Raya celebrations just got a stylish upgrade to the next level of awesomeness.

With shopping activities increases during the festive season like Raya, individuals may encounter deceptive tactics, such as receiving images that appear to be proof of delivery which some may contain AFK malware that can pose a risk to device security. To address the concern, the Auto-Blocker feature within Knox Security offers protection against such threats. By identifying and blocking suspicious images or media containing malware within Samsung’s messaging apps, Auto Blocker ensures a safer online shopping experience for users during festive seasons. This proactive approach enhances security and provides peace of mind when engaging in Duit Raya transactions or sending messages to loved ones amidst the festivities.

On the other hand, Knox Vault, a cornerstone of Knox Security, fortifies your confidential data during Raya shopping. Resistant to hardware and software attacks and certified by national institutions, it safeguards your PINs, passwords, and patterns. Paired with Secure Folder, which isolates sensitive apps like banking applications, it ensures your financial transactions remain secure amidst the festive bustle. Picture this: You’re navigating through a bustling Raya bazaar, surrounded by the vibrant sights and sounds of the festive season. Amidst the lively atmosphere, you decide to make a purchase using your smartphone. With Knox Vault encrypting and securing your sensitive payment information like card details and transaction history, and your banking app securely stored within the Secure Folder, you seamlessly complete the transaction, knowing your financial information is protected.

What’s more awesome than celebrating Raya with the sleek Galaxy A55 5G, offering not just one or two, but many awesome experiences for you, making it the next level of awesome? Perfect for capturing your Raya OOTD moments in style, this device boasts a tough aluminium metal finish for the side frame, paired with Gorilla Glass Victus+ for the back glass, exuding class and simplicity in a winning combination. Choose from three captivating color options, including Awesome Iceblue, Awesome Navy, and the unique Awesome Lilac, to express your unique style and make a lasting impression this festive season. Embark on a shopping spree and stand a chance to win fantastic prizes worth up to RM1,000,000 in our “Lebih Awesome, Lebih Menang!” Giveaway Contest, where we’re celebrating the joy of Raya[1]. Hurry, contest ends on 19 May 2024!

Awesome Launch Deals[2]

To purchase the Galaxy A55 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-256gb-sm-a556elbdxme/

To purchase the Galaxy A35 5G series, visit: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a35-5g-awesome-lilac-256gb-sm-a356elvgxme/

[1] Terms and conditions apply.

[2] Terms and conditions apply.

[3] While Stocks Last. Terms and conditions apply.

[4] While Stocks Last. Terms and conditions apply.

[5] While Stocks Last. Terms and conditions apply.

[6] While Stocks Last. Terms and conditions apply.

[7] While Stocks Last. Terms and conditions apply.

*Colour availability may vary by country, region, or carrier.

Samsung Electronics announced in Malaysia the release of the latest additions to the Samsung Galaxy A family of smartphones; the new Galaxy A15 LTE and 5G variants, as well as the new Galaxy A25 5G. The first of the new 2024 A-series smartphones, the Galaxy A15 series and Galaxy A25 5G are now the most affordable smartphones equipped with Samsung Wallet – unlocking even more rewards and savings with its secure digital wallet functionality.

Get More Value Out of Your Phone

Stepping into a new era of affordability, convenience, and rewarding experiences, Galaxy A15 series and the Galaxy A25 5G redefine accessibility by seamlessly incorporating a digital wallet as a fundamental functionality, making Samsung Wallet the perfect companion for users seeking an affordable yet feature-rich smartphone. The convenience of Samsung Wallet is truly unparalleled, offering a streamlined and secure platform for managing payment cards, IDs, and boarding passes with a simple swipe.

Exclusive to Galaxy phones, users can effortlessly collect Samsung Rewards points[1] for every transaction with no minimum spend. These points would be equivalent to a maximum rebate value of RM720 per year, which they can use to upgrade to their next Samsung device when purchasing on www.samsung.com. In fact, users can use Samsung Rewards points to get up to 99% off for any product. So, the more points you have, the less you would have to spend on your next device. For example, you can buy the Galaxy A25 5G for only RM12.99 if you have enough points (42,867 points to be exact).

That’s not all. When you pay with Samsung Wallet, you can also enjoy double the rewards in a single transaction – collecting points for both the payment card and Samsung Wallet.

What really sets the Samsung Galaxy experience apart is its unique Samsung Rewards program where points collected through Samsung Wallet can also be used to redeem year-long perks including awesome vouchers, discount codes, giveaways, and more. Samsung has partnered with brands such as ZUS Coffee, Grab, TGV Cinemas and more to create a continuous stream of benefits and tangible savings for Galaxy users. For example, this January, you can get a voucher for RM20 off a Large Domino’s Pizza for just ONE point. T&Cs apply.

A Protected Wallet with More Secure User Experiences

What makes the Galaxy A15 series and A25 5G even more appealing is their affordability without compromising on security.

Samsung Knox protects Samsung Wallet including fingerprint recognition and encryption to ensure that important user data is protected. Rest assured that all sensitive information in an isolated environment, offering an extra layer of defence against potential hacking attempts. Samsung Wallet does not have access to any payment information.

The Samsung Knox Matrix feature ensures a secure and affordable smartphone experience for the masses. With Auto Blocker, Knox Vault, and the promise of up to four generations of OS upgrades and five years of security updates, Samsung reaffirms its commitment to providing users with the most secure and cost-effective smartphones in the market.

In line with Samsung’s commitment to ensuring top-notch security for their users, the Samsung Knox Vault feature has been extended to the new Galaxy A Series models, providing strong security level to protect users’ information securely during hardware-related tampering such as disassembly, as well as temperature and voltage attacks. The Samsung Knox Vault applied is also externally certified with highest assurance level of EAL5+.

Meanwhile, Galaxy A15 series and Galaxy A25 5G will come with the new One UI 6, based on Android 14, which enables a more user-friendly experience, with many elements that have been tweaked to create a more modern look and feel, as well as more options for personalization, letting users customize the Galaxy experience to suit their habits and preferences.

A key enhancement of One UI 6 is its enhanced security through a feature called Auto Blocker. When enabled, Auto Blocker protects your Galaxy device and data by preventing the installation of applications from unauthorized sources, checking for malware, and blocking malicious activity.

High-Quality Video and Nightography

For the passionate photographers and videographers, or anyone keen on capturing life’s spontaneous moments, the Galaxy A25 5G takes your visual storytelling to the next level. Its main 50MP camera is equipped with advanced optical image stabilization (OIS) and video digital image stabilization (VDIS) technology. This powerhouse combo ensures your photos remain sharp and your videos stay steady, even in challenging low-light scenarios. Whether you’re capturing vibrant sunsets or dynamic night scenes, the Galaxy A25 5G delivers unparalleled stability and clarity. Complementing this, you also have an 8MP Ultra-Wide camera, 2MP Macro camera, and a 13MP Front camera, making it your go-to device for everything from breathtaking landscapes to stunning selfies and vlogs.

The Galaxy A15 series, too, is tailored for exceptional photography experiences. Sporting a versatile triple-lens setup, the 50MP main camera is your all-weather companion, capturing stunning details in any lighting condition. With enhanced OIS/VDIS, the Galaxy A15 ensures that your shots are crisp, clear, and shake-free. The 5MP Ultra-Wide lens further adds a creative edge, allowing you to encompass more in each frame.

An Entertainment Hub That Fits Into Your Pocket

The new Galaxy A series smartphones are the entertainment hubs in your pocket, thanks to the spacious Super AMOLED screens, with Infinity displays sporting minimized bezels so that you can see more, and in true-to-life colours.  Featuring Vision Booster[2] functionality, which increases screen visibility outdoors, even in bright daylight, the screens of these devices are also SGS[3] eye-care-certified, with significantly reduced blue light.

The Galaxy A25 5G features a screen with 1000-nit brightness, and the hyper-reactive 120Hz display with super smooth scrolling lets you enjoy your favourite mobile games without visual lag. For the best mobile entertainment experience, the Galaxy A25 also brings an immersive audio experience with Dolby-engineered stereo speakers.

The Galaxy A15 series on the other hand, feature a buttery smooth display with 90Hz refresh rate, enabling incredibly smooth scene-to-scene transitions in videos and games, as well as brightness of 800 nits.

Reliable Performance for Everyday Work and Play

With upgraded octa-core processors across the board, Samsung packs more power and performance into the new additions to the Galaxy A smartphone family. The Galaxy A25 5G also benefits from significant performance improvements thanks to the 5-nanometer Exynos 1280 chipset, bringing exceptional performance to the table, whether for gaming or videos on-the-go.

Both the Galaxy A15 series and Galaxy A25 5G series offers different storage options, with users able to choose from either 128GB (and up to 8GB of RAM^[4]) or 256GB of storage (and 8GB of RAM¹). Both are also able to add on additional storage via expandable microSD cards of up to 1TB capacity^[5].

Coupled with super-fast 25W Fast Charging for quick and easy battery top-ups, users can easily stream their favourite videos and play their favourite mobile games throughout the day with no fuss, thanks to the 5,000mAh^[6] battery on both the Galaxy A15 series and the Galaxy A25 5G.

For taking calls on the go, features like Voice Focus on the Galaxy A25 5G ensures that unwanted background noise is automatically cancelled out, adding more clarity to calls.

*Colour availability may vary by country, region, or carrier.

Pricing and Availability

These new smartphones take on the Galaxy design identity, with signature design elements such as rounded and refined corners, and the linear camera lens layout. At the same time, you also have a range of premium colours exclusive to the A-series family, with Blue Black, Yellow, and Blue for the Galaxy A25 5G, while the Galaxy A15 series come in Blue Black, Blue, Yellow and Light Blue.

The new Galaxy A15 will be available at RM999 (LTE), making it our most affordable Samsung Wallet enabled smartphone yet. There will also be a Galaxy A15 5G variant available at RM1,199 (5G)[7], while the Galaxy A25 5G is available at RM1,2993. These devices will be available at selected retailers from 5 January 2024.

As we usher in the launch of the Samsung Galaxy A15 LTE and Galaxy A25 5G, we are excited to announce three enticing promotions that add even more value to your smartphone purchase. From now until 31 January, customers buying the Galaxy A15 LTE and/or A25 5G will receive a complimentary Clear Case[8], ensuring your new device stays protected and stylish.

Additionally, our Free Travel Adapter Promotion, running until 31 March, offers a 25W Power Adapter without Cable with every purchase of the Galaxy A15 LTE and/or A25 5G, enhancing your charging experience. Lastly, our Free 1 Year Extended Warranty Promotion, also valid until 31 March, grants customers purchasing the Galaxy A15 LTE, A15 5G, and/or A25 5G extra peace of mind.

With a lineup of deals and even more exciting rewards, the Samsung Galaxy A15 and A25 gives you so much more beyond a regular smartphone – before and long after your purchase. Don’t miss out on this opportunity to enjoy the Samsung Galaxy experience at this affordable price point.

For more information, please visit: https://www.samsung.com/my/smartphones/galaxy-a/

[1] Users can earn Samsung Rewards points for up to 50 transactions per month. Transaction count resets first day of each month. Points earned are valid for 36 months through to the last day of that month.

[2] Vision Booster: Tone mapping technology for enhanced visibility against strong illumination in outdoor circumstances

[3] SGS is the world’s leading testing, inspection, and certification company.

[4] Specification of RAM / ROM / Memory may vary by market, model, colour or carrier.

[5] MicroSD card sold separately

[6] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard.

[7] Prices may vary by retailer.

[8] While stocks last.

As an open ecosystem that empowers users to define their experience according to their priorities, Galaxy has always stood for choices. From a security and privacy perspective, I believe Galaxy has a duty to give users more say over how they are protected. Having options encourages you to think about what’s really right for you. That’s the philosophy behind Auto Blocker, introduced as part of One UI 6.

Auto Blocker is a package of additional security measures and the latest to join Galaxy’s stable of security and privacy innovations. Just as there is not one single type of cyber threat, there should never be just one approach to security. That’s why Auto Blocker’s safeguards are wide-ranging; it gives users more ways to stay safe, on their terms and with minimal effort.

Let me put it another way: Galaxy lets users set their own boundaries without building a wall around them.

Boundaries, Not Walls

One of Auto Blocker’s features is the ability to enable or disable sideloading. This is the act of installing an app that’s not available on official platforms, such as Google Play or Galaxy Store. Sideloading is hugely popular as there are many benefits for users, including enhanced customization and control over their device’s functionality.

There are entire online communities full of advice and testimonials, dedicated to safe and responsible sideloading, and to new ways of using Galaxy devices that open up exciting possibilities. For those who fully intend to sideload, they won’t notice any change with One UI 6 because Auto Blocker is off by default. Then, what’s the benefit of opting in?

We constantly look out for new threats, and it is increasingly common to see social engineering attacks like voice phishing. This is when an attacker doesn’t target a device, but targets users and aims for human error. For example, if someone called your mother pretending to be from the bank, and they scam her into installing malware. With Auto Blocker activated, such an attempt would be detected and stopped.

So, for those not in the habit of extensive device customizations, turning on Auto Blocker represents additional and effortless peace of mind. And those who love to customize are entirely unaffected. Not only is Galaxy an ecosystem that empowers informed choices, but it is also one that adapts to changes in the digital landscape. Galaxy means the freedom to set your own boundaries – and move them when you wish.

A Complete Package

The option to toggle sideloading is just one part of Auto Blocker, which is packed with other safeguards and effortlessly protects users in other likely scenarios.

Imagine you’re charging your smartphone at an airport or any other public space. Maybe you’re distracted and someone takes the opportunity to grab it, attempting to break into it via the USB port while the device is physically accessible to them. Fortunately, Auto Blocker prevents commands and installations via USB cable, which makes it tough for anyone to physically override your device’s security.

Auto Blocker assures users that they can safely use their favorite apps or try new ones. It turns on app security checks, which look out for potential malware.[1] It also opens up the Message Guard feature, which prevents Zero Click exploits to popular third-party messaging apps, including Messenger, Telegram, KakaoTalk and WhatsApp.

One Part of a Secure Ecosystem

Auto Blocker is just one of the many security innovations we’ve been working on. To further improve protection, we’ve updated the Security and Privacy Dashboard on Galaxy devices – so it’s easier for users to see and control what happens to their data.

We’re also bringing our strongest hardware-based security innovations to more devices with the expansion of Knox Vault to additional smartphone models and other non-mobile product categories. Looking ahead, we’ve updated Knox Matrix – our vision of a future where connected devices can protect one another. Furthermore, we’ve introduced an easier and more convenient way to log in to devices.

By offering more ways to be secure, in more places and on more devices, we’re providing users with greater convenience and greater choice in how to live their lives. Ultimately, isn’t that what everybody wants?

Click here for more on all of Samsung’s security innovations announced at SDC23.

[1] Currently not available on US carrier models.

Samsung Electronics Co., Ltd. today introduced Auto Blocker, a new security tool for Samsung Galaxy users designed to keep their devices protected in the way that best fits their lifestyle.

Recently released on One UI 6 as part of Samsung Galaxy’s expanded arsenal of security and privacy innovations, Auto Blocker is an opt-in package of additional security measures that gives users more choice as they explore the customizations enabled by Samsung Galaxy’s open ecosystem.

Putting the Choice in Users’ Hands

“At Samsung we constantly strive to keep our users safe from security attacks, and with the introduction of Auto Blocker users can continue to enjoy the benefits of our open ecosystem, knowing that their mobile experience is secured,” said Dr. Seungwon Shin, EVP & Head of Security Team, Mobile eXperience Business at Samsung Electronics. “We always seek to empower our users to choose for themselves what best suits their needs – rather than us deciding on their behalf, and Auto Blocker is no exception to that.”

One of Auto Blocker’s features is the prevention of app installations from unauthorized sources,[1] known as sideloading. There are many benefits to intentional sideloading, such as enhanced customization and control over a device’s functionality. Those who love to safely sideload will experience no change as the feature is off by default. For those not in the habit of sideloading or extensive customization, activating Auto Blocker can provide additional peace of mind by stalling the rise of social engineering attacks like voice phishing, where attackers could talk users into installing malicious software.

Auto Blocker has a range of additional controls, including turning on app security checks[2] to help detect potential malware and prevent harmful commands and software installations by USB cable. This can help protect users in a situation where someone has physical access to their device, like when charging a phone at an airport.

With this feature also comes an update to Message Guard, which mitigates Zero Click attacks, or direct image messages hiding malicious code. Initially launched for messaging apps from Google and Samsung, it now can help protect users using popular third party apps.[3] This way, users have greater choice over the apps they can safely use.

Pushing the Industry Forward With New Security Standards

Samsung sets the foundation for a safer, more secure mobile experience for Galaxy users, and Auto Blocker takes this one step further by combining industry-leading security standards with user choice to allow customers to control their device their way. As the latest feature to be added to Samsung’s suite of security and privacy innovations, Auto Blocker further optimizes the mobile experience for users across the Galaxy ecosystem.

Auto Blocker is available now on Samsung Galaxy devices compatible with One UI 6.

For more information about One UI, go to: https://www.samsung.com/my/one-ui/

To learn more about Samsung, please visit: https://www.samsung.com/my/

[1] Authorized sources include Google Play and Galaxy Store.

[2] Currently not available on US carrier models.

[3] Messenger, Telegram, KakaoTalk, WhatsApp.