Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence[1] – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters, Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP)[10]. The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. HDR video[13] delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and improved clarity.

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU, and NPU, delivering improved performance with its sleekest, lightest form yet. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] – powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster on both models ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based, tamper-resistant security solution. Galaxy A series users offers holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Pricing and availability

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue[21], while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen[22].

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A57/A37 5G Launch Promotion[23]

The Launch Rebate promo will run from the 25^th March 2026 – 31^st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25^th March 2026 – 29^th April 2026.

To learn more on the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme

To learn more on the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme

For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.[25]

For more information on the Samsung Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Eligible for customer who purchased any Samsung Galaxy A57 5G (“Participating Model”) from the Participating Stores during the Promotion Period. This promotion is limited to total 10,000 units only, on a first come first served basis, and while stocks last.

[24] Eligible for customer who purchased any Samsung Galaxy A57 5G (“Participating Model”) from the Participating Stores during the Promotion Period using one of the eligible payment methods Maybank Debit/Credit Card; or CIMB Debit/Credit Card; or Shopee PayLater. This promotion is limited to total 10,000 units only, on a first come first served basis, and while stocks last.

[25] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[26] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[27] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratising the latest AI experiences. With this update[1], users will be able to enjoy smarter AI experiences, including launching Gemini[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[3] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![5]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

For more information about the Galaxy A series, please visit: Samsung Newsroom and Samsung.com.

[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[8] Subject to registration and verification.

[9] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Group photos can often feel like a struggle, especially when you are racing against cousins for that perfect spot in the frame! Amid the hustle of finding the ideal Raya pose, chaos tends to take over, leaving your face far from looking its best. But fret not, because with the Samsung Galaxy A56 5G, capturing a flawless shot has never been easier, thanks to the revolutionary Best Face feature.

Best Face, Samsung’s latest innovation in the Galaxy A Series, brings cutting-edge AI technology to ensure you always look your best in every photo. The Galaxy A Series, designed with Awesome Intelligence, caters to those who are socially savvy and eager to express their individuality in every shot.

It is always the same story—you’re enjoying time with friends and family, trying to capture the moment, but somehow your face just doesn’t look as photogenic as you’d hoped. That is where Best Face comes in. This feature automatically takes multiple frames of your face in motion and lets you choose the perfect shot. No more retakes or awkward pauses, as you can now select the most flattering frame from all the captures.

Moreover, when you’re out in the hustle and bustle of the city or navigating a crowded Raya Bazaar, the distractions can be overwhelming. The Galaxy A36 5G is equipped with the Object Eraser, which lets you effortlessly remove unwanted objects from your photos. Took a stunning photo with a gorgeous backdrop but that unsightly skyscraper is ruining the view? With Object Eraser, those distractions are a thing of the past!

When combined, Best Face and Object Eraser ensure that you not only have the perfect setting but also look fantastic in every shot. Now, with the Samsung Galaxy A56 5G and A36 5G, your Raya memories are bound to be picture-perfect!

Catch this promotion is from 18 March until 31 March 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![1]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[4] Subject to registration and verification.

[5] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

Samsung Newsroom explored the Galaxy A56 5G and A36 5G, highlighting four key elements that set them apart.

1. Stylish — A Sleek and Compact Design

The Iconic Galaxy A Series Look, Now More Refined

The Galaxy A56 5G and A36 5G take the signature design of the Galaxy A series to the next level, blending modern sophistication with a sleek aesthetic. The first thing that catches the eye is their slim, flat frame.

The Galaxy A56 5G features a polished metal frame, available in a range of stylish colors. The A56 5G’s colorways stand out with their milky matte finish, while the A36 5G’s color options captivate with their holographic effects.

▲ The Galaxy A56 5G will be available in Awesome Pink, Awesome Olive, Awesome Lightgray and Awesome Graphite, while the Galaxy A36 5G will come in Awesome Lime, Awesome Black, Awesome Lavender and Awesome White.

Their minimalist yet elegant rear design features a clean, vertically aligned three-lens camera layout with black camera rings that further enhance the refined aesthetic.

▲ (From left to right) The rear of the Galaxy A56 5G and A36 5G with their linear three-lens camera layout and black camera rings

A Slimmer and Lighter Body

Both the Galaxy A56 5G and A36 5G feature a 6.7-inch screen, 0.1 inch larger than that of their predecessors. The FHD+ Super AMOLED display delivers a peak brightness of 1,200 nits — 200 nits brighter than before — ensuring an even more immersive and vivid viewing experience.

Trimmed down by 0.8mm compared to their predecessors, both models also sport a slimmer profile at just 7.4mm thick, offering a firm yet comfortable grip when held. The flat key island design on the sides complement the streamlined aesthetic, adding to the devices’ refined look.

Thanks to their slimmer design, both devices are also lighter than the previous models, despite having larger displays. The Galaxy A56 5G weighs 198g — 15g lighter than its predecessor, while the Galaxy A36 5G shed 14g to come in at 195g.

▲ The slim 7.4mm profile combined with the flat frame and key island design offers a firm, comfortable grip when held.

2. Versatile and Intelligent — Fueled by Awesome Intelligence

 Searching Made Simple With Circle to Search

 Circle to Search makes finding information effortless. All users need to do is long press the home button, then draw a circle around anything interesting they see on their screen and watch in awe as Google provides relevant search results in an instant.

And it’s not just for images! Circle to Search now recognizes music as well — for example, the background music playing in a video. When watching something on YouTube, simply long press the home button. Then tap the music button to instantly find the name of the song featured in the video and the artist who sings it. That same song can be identified even when sung or hummed by a person, instead of being played from the video’s original audio.

3. Picture-Perfect — Smarter Camera Features and Photo-Editing Tools

Nightography and Object Eraser — Flawless Selfies Even at Night

Imagine taking in the atmosphere during a nighttime walk and snapping a selfie, only to be disappointed by the noise in the final image. Or perhaps a scenario where a countless number of selfies had to be taken before realizing none of them quite achieved the right look. With the enhanced Nightography feature on the Galaxy A56 5G, those frustrations are a thing of the past. Clear, vibrant selfies can be captured even at night with a 12MP front camera optimized to reduce noise and deliver smoother results.

Unwanted objects in the background can take away from a great selfie as well. Simply trace around those objects to remove them, and Object Eraser will seamlessly fill in the space where they originally were to blend naturally with the background, resulting in a clean, crisp photo.

▲ Clear, vibrant selfies can be taken even at night with Nightography.

Custom Camera Filters for Standout Selfies

Some portrait photos on social media just have that one vibe, an unmistakable look hard to find anywhere else. Instead of scrolling past those images, why not save them? With the Filters feature, users can easily create their own custom camera filters using saved images. Achieving the ideal selfie with the desired aesthetic has never been easier.

Best Face — Ideal Group Photos Everyone Will Love

Group selfies don’t always go as planned — someone could be blinking or have an awkward expression on their face. But with the Best Face feature, those slip-ups are an easy fix. Best Face analyzes the multiple frames of pictures taken using Motion Photo to recommend the best ones. All that is left for Galaxy A56 5G users to do afterwards is simply browse through the suggested frames and select a flawless group selfie where everyone looks their best.

4. Powerful and Secure — Enhanced Privacy Safeguards

The Galaxy A56 5G and A36 5G are the first in the Galaxy A series to feature One UI 7, offering more robust security than ever before. One key highlight is the hardware-backed Knox Vault, which combines a secure processor with secure memory to isolate users’ most sensitive data — like personal identification numbers (PINs) and passwords — from the rest of their device and ensure that no one else can physically or remotely access them. The new smartphones also come equipped with a range of extensive security innovations, including an enhanced Auto Blocker — Galaxy’s opt-in package of security measures that prevents unauthorized app installations and other security threats — and the new Theft Protection feature, which ensures personal data is protected even when devices are lost or stolen.

Samsung also provides six years of security updates along with up to six generations of Android OS and One UI upgrades for the Galaxy A56 5G and A36 5G, ensuring a secure and reliable mobile experience for years to come.

The Galaxy A series is back with cutting-edge innovations. With the Awesome Intelligence-integrated Galaxy A56 5G and A36 5G, Samsung looks forward to seeing even more people enjoy an Awesome lifestyle.

Available in Malaysia from 18 March 2025, the Galaxy A series devices will be available at the following prices and colours as follows:

Samsung Newsroom got a closer look at Samsung’s highly anticipated products that captivated attendees.

Galaxy S25 Edge: Pushing the Boundaries of Hardware Innovation

First unveiled at Galaxy Unpacked 2025 this past January, the Galaxy S25 Edge — the slimmest Galaxy S series yet — returned to the spotlight at Samsung’s MWC 2025 booth and sparked excitement among attendees.

Project Moohan: Anticipation for What’s Next in XR

Crowds gathered to catch a glimpse of Project Moohan — Samsung’s first-ever Android extended reality (XR) headset. Debuted with the Android XR platform in collaboration with Google and Qualcomm, the device will leverage multimodal AI technology to enable more natural and conversation-like interactions.

Galaxy A Series: Mobile AI for Everyone

Reaffirming its commitment to democratizing AI experiences, Samsung revealed the latest Galaxy A series with the Galaxy A56 5G and Galaxy A36 5G models. The series introduces Awesome Intelligence, our first comprehensive mobile AI exclusively available on Galaxy A series devices — bringing fan-favorite features like Circle to Search with Google and AI-powered camera features to more users.

For more information, please visit: https://www.samsung.com/my/