Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s Bespoke AI WindFree Air Conditioner is designed to make cooling feel gentler. With WindFree Cooling, air is dispersed through 23,000 micro air holes¹, helping to maintain a comfortable indoor environment without unpleasant cold drafts.

Getting quality rest is an important priority in the region, with 66% of respondents in a Samsung Health App survey² indicating that they are actively working on improving their sleep. During warm and humid nights common in Malaysia, the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With the Bespoke AI WindFree Air Conditioner, the cooling experience can be personalized when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings³.

When a connected wearable detects that the user has fallen asleep, WindFree Wearable Good Sleep mode can automatically activate WindFree cooling and adapt to body signals to make temperature adjustments. This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated⁴.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision⁵ technology can help users keep track of what they already have and identify what they need.⁶ For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With AI Food Manager, you can easily check a food list⁷ to see if you have what you need via the SmartThings app⁸ – no more guessing and ending up with items you don’t actually need.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today is a new feature available on select models – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.⁹ Supported by Bixby, verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimizing steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types, ¹⁰automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient¹¹ and thorough cleaning performance.

The Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

Try SmartThings at https://virtual.smartthings.com/?id=1003058

1. WindFree Cooling gently disperses air through 23,000 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft. ︎
2. Samsung Health App Survey Sep 2025, N=5,795, 7 markets: SG, MY, NZ, PH, TH, ID, VN ︎
3. Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring. ︎
4. Applies to 2026 models onwards. Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimized for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment. ︎
5. Availability varies by region and model. ︎
6. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
7. The user may need to manually check and adjust the list to ensure its accuracy. ︎
8. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account. ︎
9. The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device. ︎
10. Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. ︎
11. Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use. ︎

Samsung Electronics announced major software updates¹ for select refrigerators and laundry appliances. Beginning in September, the update to Tizen OS 10.0 will bring key services and features to select existing appliances in line with those offered on models launched this year.

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 — as well as select 9-inch Family Hub models released in 2025 — will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognise and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update, the refrigerator can recognise a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief³ and What’s for Today? provide users with personalised information and help simplify meal decisions on a daily basis.

Seamless Interaction With Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.”⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode⁶, which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market.⁷

For more information, please visit: https://news.samsung.com/my/.

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎

“Expressive Design is our way of putting people at the center, celebrating their identity, emotions and diversity,” said Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics. “We design not only to function, but to create meaning and connection. Our ambition is to enrich people’s lives through experiences that are both purposeful and deeply human.”

The Red Dot Design Award is widely recognized as one of the world’s top design honors. Established in 1955 and organized by German organization Design Zentrum Nordrhein Westfalen, the award recognizes excellence across three categories: Product Design, Design Concept and Brands & Communication Design.

Two Best of the Best Award Winners Recognized for Design Innovation

The S95H stands out for its distinctive FloatLayer design, which combines an ultra-thin OLED display with a luxurious metal plate to create a layered concept in which a slim OLED screen is placed over a bold metallic surface.

The result is a new category of premium art frame design that makes the OLED screen appear as if it is floating in front of the metallic silver frame, confidently highlighting the presence of metal and producing a striking visual effect. The vivid contrast enhances the sense of immersion, while the minimalist silver metal frame seamlessly integrates into interior spaces to resemble a refined piece of wall art.

Meanwhile, the Bespoke AI Laundry appliances applies a mono-body design concept across a range of types, including standalone washing machines, dryers and combos. Through this design, the series unifies different laundry appliances under consistent design languages, enabling the products to seamlessly harmonize with a variety of interior environments.

Additionally, Smart Screen — the large 7-inch LCD screen — enhances usability by providing an intuitive and simplified control experience. Integrated with SmartThings, the interface allows users to easily manage connected smart devices while offering AI-powered, personalized lifestyle solutions for greater everyday convenience.

All 16 Entries Recognized as Winners

Beyond its top honors, Samsung achieved the remarkable feat of having all 16 products it submitted selected as winners. The recognized lineup includes:

• Music Studio 5: A wireless speaker that plays soundwave visuals that shift in shape and intensity.
• The Movingstyle: A portable touchscreen display featuring Dolby Atmos, HDR10+, a built-in battery and rolling stand.
• Bespoke AI Refrigerator Family Hub: A refrigerator with a built-in, SmartThings-connected LCD screen that allows users to check recipes, weather and more.
• Bespoke AI Jet Bot: A robot vacuum with AI Object Recognition and All-in-One Clean Station Steam+.
• Bespoke AirDresser: A fabric care machine that features Dual Air Wash and Dual Jet Steam to smooth out wrinkles and remove odors.
• Bespoke AI Ice Water Purifier: A water purifier that delivers exceptionally pure water and dispenses ice cubes.
• Bespoke AI WindFree Pro Air Conditioner: An air conditioner capable of providing tailored wind modes thanks to a three-blade system.
• Jet Fit: A cordless stick vacuum with a new slim design, delivering up to 180W suction power.
• Bespoke AI WindFree Combo Gallery Pro Air Conditioner: A standing type of an air conditioner that utilizes AI to analyze room conditions and usage patterns for optimal cooling.
• Galaxy Z Fold7: Samsung’s thinnest and lightest Fold series yet, featuring powerful Galaxy AI, a 200MP wide-angle camera and an immersive screen for multitasking and editing.
• Galaxy XR: An eXtended reality headset with multimodal AI at its core, that unleash limitless possibilities for the future of discovery, play and work.
• 5G Street Radio Solution: Designed for easy deployment in dense urban areas to offer high-capacity 5G.
• Spatial Signage: A glasses-free 3D commercial display that delivers more immersive visual experiences.
• Portable SSD T7 Resurrected: A premium SSD featuring a housing made entirely from recycled aluminum.

High Fashion Meets Laundry Innovation

The campaign video brings Samsung’s AI laundry innovation into the world of high-fashion. Iconic red fabric clothing — a symbol of uncompromising style — takes center stage as it meets the Bespoke AI Laundry Combo, showcasing how Samsung’s advanced washing technology delivers exceptional care for even the delicate fabrics.

Samsung’s newest Bespoke AI Laundry Combo[2] is equipped with AI Wash & Dry+,[3] which automatically recognizes fabric types for smaller laundry loads and optimizes laundry performance accordingly. By detecting the characteristics of each load, it adjusts water level, spin speed, and the duration of the wash and dry cycles to deliver optimal cleaning results and ensure that garments receive the precise level of care needed during each wash cycle.

Alongside the digital campaign, Samsung launched a large-scale digital out-of-home (DOOH) activation at Piccadilly Circus in London, one of the world’s most prominent advertising landmarks. The campaign will also extend to DOOH advertising across multiple global regions including Korea, where consumers will be able to experience the campaign through DOOH displays in high-traffic areas of Seoul like the Myeongdong and Gangnam Station.

“This collaboration with ‘The Devil Wears Prada 2’ is a celebration of the intersection between fashion and technology,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “Just as the film sets new standards for style, Samsung’s Bespoke AI Laundry Combo sets a new benchmark for intelligent fabric care.”

The 20th Century Studios’ “The Devil Wears Prada 2” will be released in cinemas starting 1^st May 2026.

About “THE DEVIL WEARS PRADA 2”
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

“The Devil Wears Prada 2” opens in cinemas May 1, 2026.

[1] The campaign is valid for global regions excluding the United States and Canada.

[2] Availability and functions may vary by model, region, and country. (Applicable model: WD90H***H***)

[3] Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels. Denim, Outdoor) for loads up to 3kg. A turbidity sensor operates for all weights.  Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025.[4] These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+[5], with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities [6]

Samsung is introducing a 27-inch large capacity washer and dryer set[7], with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim[8]. Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently[9] cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly[10]. Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.[11]

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying[12] along with real-time temperature, weight[13] and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types[14], which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness[15]. For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.[16]

Along with the washer and dryer set, a large capacity washer-dryer combo model[17] is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency [18]

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.[19] It also supports thorough[20] cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble. QuickDrive, available with 11 different cycles, can reduce wash time by up to 50% [21]without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types[22] — Normal, Denim, Towels, and Synthetics. This enables the machine to dry precisely[23] while reducing energy use by up to 10% and drying time by up to 15%.[24] QuickDrive is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%[25] through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

For more information, please visit: https://www.samsung.com/my/

[1] You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] The launch timeline, model, available features may vary by country. 

[3] The launch timeline, model, available features may vary by country. 

[4] The launch timeline, model, available features may vary by country. 

[5] The launch timeline, model, available features may vary by country. 

[6] The launch timeline, model, available features may vary by country. 

[7] Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.

[8] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[9] Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.

[10] Washes dry blankets weighing up to 4 kg.

[11] Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.

[12] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[13] Applies to Heat Pump type only.

[14] The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.

[15] The Bedding drying cycle can dry up to 4 kg of dry comforters.

[16] Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24℃±2℃, RH (Relative Humidity) 50% ±10%.

[17] Launched in select countries in South East Asia, Middle East, Africa, and China(Taiwan)

[18] The launch timeline, model, available features may vary by country. 

[19] Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program..

[20] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[21] Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive option compared to cycles without the QuickDrive option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage

[22] Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.

[23] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[24] Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.

[25] Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.

The aroma of rendang fills the air, laughter echoes through homes, and families gather to celebrate Hari Raya Aidilfitri. This year, embrace the spirit of ‘Syawal Serba Baharu’ – a renewed Syawal with Samsung’s innovative AI-powered appliances and enjoy Raya celebrations made effortlessly joyful. From seamless meal preparations to creating enchanting festive ambiance, Samsung is here to make your Raya truly special.

From 1 March until 30 April 2025[1], immerse yourself in the festive spirit with exclusive promotions and/or gifts[2] with purchase of selected item! Whether you’re upgrading your home entertainment or enhancing your kitchen, Samsung has something special for everyone.

Enjoy Three Tiers of Raya Rewards

Tier 1: Enjoy Free Gifts & TNG e-Wallet Credit Worth Up to RM1,000!

Kickstart your Raya with incredible rewards! When you purchase selected Samsung products, you are entitled to free gifts and/or Touch N’ Go e-Wallet credit if any worth up to RM1,000.

Elevate Your Entertainment with Raya TV Promotion

Transform your living room into a cinematic haven with Samsung’s stunning range of TVs. This Raya, enjoy exclusive free gifts if any and/or TNG eWallet credit[3] if any with the purchase of selected TV models. Imagine gathering with loved ones to watch Raya specials on a vibrant, crystal-clear screen, made even better with exclusive rewards! Check out the full list of participating models in Appendix 1.

Refresh Your Home This Raya with Home Appliances 2025 Promotion

Give your home a fresh start this festive season. Enjoy exclusive promotional prices if any and/or TNG e-Wallet credit[4] if any with the purchase of selected home appliance models. Whether you’re upgrading your kitchen or enhancing your daily convenience, Samsung’s innovative appliances are here to make Raya celebrations effortless. Check out the full list of participating models in Appendix 4 & 5!

Tier 2: Buy More, Get More – Maximise Your Rewards with Extra TNG e-wallet Credit Up to RM500! 

This Raya, the more you buy, the more you get! With our Buy More, Get More promotion, you can claim Tier 2 Touch N’ Go e-Wallet credit[5] when you purchase selected promotional products from different categories. So go ahead, upgrade your home with the latest Samsung innovations and enjoy even greater rewards! See the table list for details on how you can maximise your TNG e-Wallet rewards.

How Does It Work?

To be eligible, the selected items you purchase must be from different product categories listed below. For example:

• If you purchase 2 TVs, 2 soundbars, and 1 refrigerator within a single receipt, this qualifies as 3 items from different categories, making you eligible for RM300 Touch N’ Go e-Wallet credit.

Tier 3: The Ultimate Combo – Additional TNG e-Wallet Credit Worth Up to RM300!

Looking for the ultimate home entertainment or laundry solution? Our special combo purchases are just for you! When you purchase a selected soundbar with a participating TV or a selected washer with a dryer, you can claim Tier 3 Touch N’ Go e-Wallet credit[6] worth up to RM300. This additional reward is on top of Tier 1 and Tier 2 rewards, giving you even more value this Raya!

The Matchup Combo: TV & Soundbar / Washer & Dryer

TV + Sound Bar Combo Purchase

Note: * All 2024 TV models, entitled (Models list stated in Terms and Conditions)

Washer + Dryer Combo Purchase

Model Code	Combo	TNG Additional Rewards
24 kg Bespoke AI Laundry Front-load Washer WF24B9600KV/FQ	Washer + Dryer Set	RM300
17 kg Bespoke AI Laundry Front-load Dryer DV17B9750CV/FQ
13 kg Bespoke AI Laundry Front-load Washer WW13BB944DGMFQ	Washer + Dryer Set	RM150
9 kg Bespoke AI Laundry Front-load Dryer DV90BB9440GMFQ
13 kg Bespoke AI Laundry Front-load Washer WW13BB944DGBFQ	Washer + Dryer Set	RM150
10 kg Bespoke AI Laundry Front-load Dryer DV10BB9440GBFQ
10 kg Laundry Front-load Washer WW10TP44DSX/FQ	Washer + Dryer Set	RM150
9 kg Laundry Front-load Dryer DV90T8240SX/FQ
10 kg Laundry Front-load Washer WW10T634DLH/FQ	Washer + Dryer Set	RM150
9 kg Laundry Front-load Dryer DV90T6240LH/FQ

Lastly, Enjoy Exclusive Purchase with Purchase (PWP) Deals! 

Take advantage of even more savings with Samsung’s PWP promotions!

Create a Symphony of Sound with Raya AV PWP Promotion

Enhance your viewing experience with immersive audio from Samsung’s range of sound devices. Take advantage of our Purchase with Purchase (PWP) promotion[7] and enjoy incredible deals and/or free gifts if any and/or TNG eWallet credit[8] if any when you purchase selected sound devices alongside your new TV. Explore the list of participating sound device models below and elevate your audio experience!

Effortless Cleaning with Home Appliances PWP Promotion

Keep your home sparkling clean effortlessly with Samsung’s vacuum cleaners. Enjoy special PWP prices[9] with every purchase of selected Samsung vacuum cleaner. Spend less time cleaning and more time with family, creating lasting memories this festive season. Discover the amazing deals available on our range of vacuum cleaners!

Model Code	PWP Item	RRP of PWP Item (RM)	Promo Price for PWP Item (RM)
Bespoke Jet Plus VS20B958F3B/ME	Jet Dual Brush (VCA-TABA95)	399	299
Bespoke Jet Plus VS20B95823W/ME	Slim LED Brush (VCA-SABC95)	499	399
	Spray Spinning Sweeper (VCA-WBA95/GL)	599	399
Jet 75E VS20B75AER4/ME	Clean Station (VCA-SAE903/ME)	699	399
Jet 65 Pet VS15A60AGR5/ME	Clean Station (VCA-SAE903/ME)	699	399

This Raya, make it a ‘Syawal Serba Baharu’ with Samsung’s AI-powered innovations and incredible promotions. Please visit https://www.samsung.com/my/offer/syawal-serba-baharu-2025/ to explore the full range of products and offers and make your Raya celebrations more joyful!

[1] While stocks last. Terms and conditions apply.

[2] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[3] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[4] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[5] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

[6] Promotion is on first come first served basis and while stocks last. Terms and conditions apply.

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Samsung Electronics Co., Ltd., a global leader in technology, announced today that 46 of its new products and service innovations have received CES® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers, while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join the company as they make everyday changes with meaningful impact to the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES – recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5^th through 8^th in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip – As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet – With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry – Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy – Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB – As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) – This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design, while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander– Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor ― especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package – In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor – As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables – Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.