Between managing energy bills, keeping the fridge stocked, and staying on top of household chores, running a home can sometimes feel like a full-time job. But what if your home could help manage those tasks for you?

Powered by SmartThings¹, Samsung TVs and Bespoke AI appliances come together to deliver a smart home experience through one connected ecosystem. This single platform allows you to monitor devices, automate routines and optimize everyday tasks, creating a home that adapts to your lifestyle so you can fully enjoy moments at home without worrying about the next task.

Whether you’re looking to reduce energy consumption or simplify chores, SmartThings work quietly in the background to enable better living.

What’s the best way to reduce energy use and effort on household chores?

Laundry is one of the most time-consuming household chores, often requiring a lot of attention while draining significant amounts of energy. Samsung’s Bespoke AI laundry solutions are designed to simplify laundry care while optimizing energy consumption throughout the washing and drying process.

Do the Smart Thing with SmartThings: Activate AI Energy Mode³ on your Samsung Bespoke AI Laundry Combo to automatically reduce energy consumption by up to 60%⁴ per wash cycle and by up to 30% per drying cycle⁵.

While you get on with other tasks, your Bespoke AI Laundry Combo takes care of the laundry efficiently:

• Smarter laundry with less effort: AI Wash & Dry on the Bespoke AI Laundry Combo automatically detects the weight of each load and adjusts water usage, detergent dosage, and cycle duration accordingly⁶.
• Intelligent, laundry care: Heatpump Drying Technology on theBespoke AI Laundry Combo recycles warm air during drying, reducing unnecessary energy usage up to 75%⁷.

How can I keep groceries fresh and stay on top of my kitchen?

We’ve all been there – finding ingredients in the fridge that are no longer fresh when you finally need them. With the Bespoke AI Refrigerator AI Home and SmartThings, homeowners gain greater visibility and control over one of the major appliances in their home.

Do the Smart Thing with SmartThings: Enable SmartThings notifications such asDoor Open Notification⁹ to receive alerts whenever the refrigerator door is accidentally left ajar, helping prevent cold-air from escaping unnecessarily and affecting freshness of any food inside.

From keeping ingredients fresh to providing convenient access to recipes and connected devices, your Bespoke AI Refrigerator AI Home supports everyday life in more intelligent ways: 

• Get recipes and all other information you need: The built-in 9″ AI Home¹⁰ extends the SmartThings experience by providingaccess to connected Samsung devices, apps, recipes and home controls directly from your refrigerator door.

How do I stay cool all day without worrying about electricity costs?

When temperatures rise, staying comfortable often means relying more heavily on air conditioning. The challenge is keeping your home cool constantly without worrying about electricity consumption.

Introducing the Samsung Bespoke AI WindFree Air Conditioner, a split-system air conditioner that gently and evenly disperses air to cool the room, creating a comfortable environment without the unpleasant feeling of cold wind on your skin¹¹.

Do the Smart Thing with SmartThings: Set up Away Mode¹² within SmartThings to automatically switch off selected connected appliances when you leave home. Using geofencing technology, SmartThings can detect when household members are away and help prevent unnecessary energy consumption.

While you are relaxing comfortably, your Bespoke AI WindFree Air Conditioner keeps high costs at bay:

• Intelligent energy use savings: AI Energy Mode¹³ continually analyses usage patterns and environmental conditions to optimize compressor operation, making efficient adjustments for all-day comfort while reducing excessive energy use.

Can I set up a smart home easily with just my TV?

When you think about smart homes, you might imagine additional hubs, sensors and expensive setups. In fact, your smart home journey can begin with a device you already have at home.

Other than the SmartThings app on your mobile phone, many Samsung TVs enable users to control and optimize compatible Samsung devices for a more tailored and smarter lifestyle¹⁴.

Do the Smart Thing with SmartThings: Open the SmartThings app on your Samsung TV to expand your TV’s role in managing connected Samsung devices throughout your home, directly from the dashboard.

The true value of a smart home is not simply having more smart devices. It is having devices that work together seamlessly. With SmartThings at the center of the experience, your Samsung TV and Bespoke AI appliances become part of a connected ecosystem that helps automate everyday chores and simplify household management.

Whether you’re looking to elevate life at home, or find smarter ways to manage everyday routines, Samsung’s connected devices and appliances work seamlessly behind the scenes to simplify household management, so you can spend less time working on tasks and more time enjoying life at home.

1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
3. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. ︎
4. Based on internal testing of the cycle time when drying an IEC 3 kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump (WD*0****H***) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents. ︎
5. Based on internal testing and verified by KATRI with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON. ︎
6. AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
7. Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle ︎
8. Bespoke AI Refrigerator Family Hub is sold in Malaysia as Bespoke AI Refrigerator AI Home ︎
9. Available on Android and iOS devices. Wi-Fi connection and login to Samsung account required. ︎
10. A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. The AI Home screen activates only upon touch. Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect. ︎
11. Based on internal testing. Tested on the AR12TXCAAWKEU model compared with the Samsung conventional AQ12EASER model, measuring the time taken to reduce the room temperature from 33°C to 25°C. **Based on internal testing. Tested on the AR12TXCAAWKNEU model. WindFree mode generates only 23dB of noise, compared to 26dB with the Samsung conventional model. ︎
12. The Welcome & Away Care (energy saving notification) function uses smartphone Geofencing and GPS to determine whether you are close to your personal set location. ︎
13. Based on internal testing on the AR07D9181HZ3 model. The compressor’s indicated frequency is reduced by 27% using the compressor’s lowest output control, which is reduced from the existing 15rps to 12rps (may differ by model).. Requires the use of the SmartThings App and a Samsung account. Actual savings may vary by usage patterns and environment. ︎
14. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice. ︎

Samsung Electronics announced major software updates¹ for select refrigerators and laundry appliances. Beginning in September, the update to Tizen OS 10.0 will bring key services and features to select existing appliances in line with those offered on models launched this year.

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 — as well as select 9-inch Family Hub models released in 2025 — will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognise and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update, the refrigerator can recognise a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief³ and What’s for Today? provide users with personalised information and help simplify meal decisions on a daily basis.

Seamless Interaction With Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.”⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode⁶, which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market.⁷

For more information, please visit: https://news.samsung.com/my/.

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎

“Samsung looks beyond performance and functionality to consider how appliances fit naturally into people’s living spaces and deliver meaningful experiences in everyday use,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “We will continue to combine AI with differentiated design and engineering to deliver greater convenience and efficiency that consumers can experience in their daily lives.”

Bespoke AI WindFree Pro Air Conditioner Wins in Best in Design

The Bespoke AI WindFree Pro Air Conditioner¹ was named a winner in the Best in Design category, thanks to a Grid Design that harmonizes with the vertical and horizontal lines as well as the repetitive grids and planes commonly found in modern interiors. Its streamlined form reduces visually prominent functional elements, allowing the air conditioner to integrate naturally into the surrounding space.

As an honouree in the Best in Home Appliances category, the product also offers AI-powered technologies designed to provide personalized comfort. Three Motion Wings enable a variety of airflow patterns,² while AI Motion Wind³ uses a radar sensor to adapt airflow based on users’ preferences and movements.⁴ WindFree Wearable Good Sleep connects to a compatible wearable device⁵ and syncs with the user’s body signals to automatically adjust cooling based on the user’s sleep state

Highlighted IFA Innovation Awards 2026 Honorees

Bespoke AI Refrigerator Family Hub

The Bespoke AI Refrigerator Family Hub⁶ was named an honouree in the Best in Design category. It offers a personalized experience for consumers with its 32-inch display, as well as food management and connected kitchen capabilities⁷.

AI Vision uses an internal camera⁸ to recognize food items as they are placed in or removed from the refrigerator⁹. With this feature, users can track the use-by-dates of food items¹⁰ and receive recipe recommendations from the SmartThings Food app. Additionally, Auto Open Door enables hands-free access through voice commands or a simple touch,¹¹ allowing users to open and close the refrigerator door when their hands are full.

Bespoke AI Refrigerator

The Bespoke AI Refrigerator¹² was named an honoree in the Best in Home Appliances category.

The refrigerator can be installed with gaps of only 4 mm on each side and 20 mm at the top, allowing it to fit seamlessly into existing cabinetry.¹³ Its zero clearance hinge enables the doors to open fully¹⁴ even in tight spaces, providing convenient access to drawers and food items. Thinner doors¹⁵ and SpaceMax technology also provide more interior space¹⁶ without increasing the refrigerator’s external dimensions. Additionally, the product’s AI Hybrid Cooling technology combines a compressor and Peltier element¹⁷ to enhance cooling efficiency.

For more information, please visit: https://news.samsung.com/my/.

About the IFA Innovation Awards

The IFA Innovation Awards recognize innovative technologies and products across the industry. IFA 2026, the world’s largest event for home and consumer technology, takes place in Berlin, Germany, from September 4-8.

Official: Launched in 2025, the IFA Innovation Awards, presented in partnership with Gadgety Awards, recognize technical excellence across the global technology landscape. The program is open to companies of all sizes worldwide.

1. Model and feature availability may vary by region. ︎
2. Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle). ︎
3. Feature availability may vary by region. ︎
4. AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode. ︎
5. Requires a Samsung Smart phone (One UI 4.0+), compatible Galaxy Watch (Watch 7+). SmartThings connected AC on home Wi-fi, and SmartThings 1.8.45+/Samsung Health apps (Mobile & Watch) 6.31.1+. Wearable devices must be worn during sleep: some features may be limited on non-Samsung devices. Sleep stage information is transmitted to the air conditioner every 5 minutes during the first 90 mins, and every 30 mins thereafter. 
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6. Model and feature availability may vary by region. ︎
7. A Wi-Fi connection and a Samsung account are required. A Google or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. In the US, Samsung News and Samsung TV are available. The number of provided channels may differ by country. ︎
8. A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. AI Vision refers to AI-based processing that helps recognize food items. ︎
9. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. ︎
10. Each food item’s expiry date should be manually entered by users via the SmartThings app. ︎
11. This function is set to OFF by default and can be turned ON or OFF through the product display. ︎
12. Model and feature availability may vary by region. ︎
13. Minimum required installation space for a custom built-in setup: [Width] 916 mm or more (Ensure a minimum gap of 4 mm on the left/right sides), [Height] 1798 mm or more (Ensure a minimum gap of 20 mm at the top). ︎
14. The refrigerator door can be opened up to 108°, but it depends on the installation environment. ︎
15. Compared to conventional Samsung models without zero clearance fit feature (RF32CG5400**)
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16. Compared to conventional Samsung models without SpaceMax technology (RF27T5201**)
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17. The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern. ︎