Providing practical solutions to everyday pain points, Samsung is integrating AI into its home appliances to enable much more flexible and convenient experiences.

In what aspects and how? Transforming the traditional laundry process is one such example. When cleaning your clothes gets tricky, Samsung has you covered — whether it’s through a super-smart drum washing machine that leverages AI to intuitively improve your laundry experience, or a top load washing machine that can effectively clean a complex load of laundry with an AI-enhanced cycle.

Bespoke AI Washer: Even the AI Cycle Has Been Upgraded

It can be challenging and inconvenient to manually pick suitable washing cycles and determine the right amount of detergent to use for each load of laundry; especially if you have a large household that requires you to do multiple rounds of washing throughout the week. The new front load Bespoke AI Washer has been designed to reduce that hassle.

Samsung has developed and applied AI-enhanced cycles to its Bespoke AI Laundry series, effectively simplifying the laundry process for users. Now, it is introducing the new AI Wash+ – which has been further upgraded with more learning data – to the new front load Bespoke AI Washer.

When the AI Wash+ cycle is selected, the washing machine will adjust the amount of detergent and bubbles needed, washing time, water temperature and spin speed by detecting the weight, turbidity, and the type of fabric[1].  In addition to the existing three types of laundry (delicate, normal, towel), the cycle has since been upgraded to now detect outdoor and denim fabric. For example, waterproofing is crucial for outdoor clothing, so when such pieces are identified, the cycle becomes gentler to reduce friction, thereby maintaining the water repellency of the fabric. Similarly, when denim material is detected, the wash temperature and motor speed are lowered to avoid color fading.

Additionally, AI Wash+ continuously measures the level of turbidity during the washing process so that it can add more detergent or adjust the washing time when necessary, ensuring that the cleaning performance is optimal.

To make your life even easier, you can intuitively access AI Wash+ and every other cycle option through AI Home[2], the 7-inch LCD screen on the front of the washing machine.

Bespoke AI Washer: Even the AI Cycle Has Been Upgraded

Top load washers are sometimes considered the classic form factor or more traditional option when compared to front type washers. Now, Samsung is challenging this notion by integrating AI features to upgrade laundry experiences for those who prefer top-load designs.

The Bespoke AI Top Load Washer is Samsung’s first AI-enhanced top load washing machine for the global market. It comes with three convenient AI features: AI Wash,[3] AI Energy Mode,[4] and AI VRT+.[5]

With its built-in sensor, the Bespoke AI Top Load Washer can adjust wash settings based on each load using AI Wash cycle, and also reduce energy usage[6] if the user activates AI Energy Mode in SmartThings Energy.

That’s not all. Another unique feature that utilizes AI, is called AI VRT+. VRT stands for Vibration Reduction Technology, and this reduces the excessive vibration of the washer frame to reduce noise.

Every object has what’s called a “natural frequency.” This refers to the tendency of it to naturally vibrate at a specific frequency. When an external force with the same frequency as the natural one is continuously applied, the object can vibrate intensely, in what is referred to as “resonance.”

For washing machines, rotation occurs during the spin cycle, and if the frequency of the vibrations generated by this rotation matches the natural frequency of the washing machine frame, it can cause resonance, resulting in significant vibrations and noise.

One might think that simply designing a spin cycle to avoid the natural frequency of the washing machine frame would solve the problem. However, the challenge is that the natural frequency of the washing machine frame can change depending on the conditions of the floor it rests on.

To address this, AI VRT+ detects the floor conditions[7] at the beginning of the spin cycle, classifies it using an AI algorithm, and adjusts the spin speed to avoid the expected natural frequency for those conditions. As a result, resonance can be prevented and this reduces frame vibrations so that you can do your laundry quietly.

Bespoke AI Laundry Combo: Wash and Dry Intelligently in a Single Unit

The front load Bespoke AI Washer with AI Wash+ and the Bespoke AI Top Load Washer are both excellent options, but for consumers who want to complete both washing and drying in one go and leverage smart features, there’s the Bespoke AI Laundry Combo.

Launched in Southeast Asia & Oceania in October last year, the Bespoke AI Laundry Combo combines a washer and dryer into one, eliminating the inconvenience of transferring laundry after washing. In the Korean market, where it was first introduced, it surpassed 100,000 cumulative sales within a year of launch and has been recognized for its convenience, receiving a total of 21 awards in regions around the globe[8].

The Bespoke AI Laundry Combo is the first product in which Samsung incorporated AI Home. The wide display delivers useful information like cycle details, remaining amount of detergent, and energy consumption. The combo also uses machine learning to remember user habits and can recommend cycles based on periodic and seasonal needs[9]. When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App[10].

There is also a unique advantage that can only be found on the combo: the AI Wash & Dry cycle[11].  This starts with sensing the weight of the laundry, and dispenses the right amount of water and detergent. It also detects the fabric type and monitors the level of soiling during the cycle[12], adjusting wash time and detergent use accordingly.

After the wash cycle is complete, there’s no need to start a drying cycle, because that happens automatically. Plus, the AI Wash & Dry cycle optimizes the drying process based on the previously detected weight and fabric type, ensuring excellent cleaning and drying results. With AI Wash & Dry, users get a thorough, efficient and personalized laundry experience.

So, when you wonder how AI can make daily life easier — the answer is simple. If you don’t want to waste time on menial tasks like trying to choose the proper cycle each time you wash clothes, let your Bespoke AI Laundry Washer do it for you.

For more information, please visit https://www.samsung.com/my/home-appliances/

[1] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[2] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. Users need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device.

[3] Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] A Wi-Fi connection is required. If a Wi-Fi connection is not available, it will use the washing machine’s internal algorithm.

[6] Can be applied on the Normal, AI Wash, Super Clean, Jeans, Aqua Preserve, Towels and Clean Wash courses. Tested by Samsung on a WA80F/25 model with a 5kg load using a AI Wash course and water level 6. Results provided to and interpreted by Intertek.

[7] Standalone installation and level adjustment required for the accurate operation.

[8] Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).

[9] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[11] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[12] A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

Samsung Electronics Co., Ltd. held its 2025 Southeast Asia Tech Seminar in Bangkok, Thailand on June 20, unveiling its latest advancements in home appliances for the region. The seminar showcased how Samsung is bringing AI innovation to everyday living with smarter, more connected experiences across its appliance and mobile portfolio.

“We are continuously exploring new ways to enhance user convenience by creating seamless synergy across our products,” said Daren Tay, VP & Regional Head of Digital Appliances for Southeast Asia & Oceania, Samsung Electronics. “Through the Southeast Asia Tech Seminar, we aim to showcase the depth of our technological capabilities in detail and further strengthen the trust consumers place in our appliances.”

At the event, more than 40 journalists and influencers from Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam personally experienced Samsung’s vision for 2025 and had an in-depth look at the design and technology in the featured appliances. The seminar was hosted at the Business Experience Studio, a space specially designed to offer business clients and visitors innovative and future-focused experiences through Samsung’s wide range of products and solutions.

Home Living Made Simple: Samsung’s “AI Home” Vision in Action

At the foundation of the showcase is Samsung’s commitment to making home living easier and more intuitive. This commitment is underscored by its “AI Home” vision, which focuses on the four key pillars of Ease, Save, Care, and Secure.

One of the centerpieces of this experience is the upgraded AI Home display[1] — a smart screen now available across more appliances, which enables users to seamlessly access functions, view personalized information on their Daily Board, and manage their home using Map View. The screen also connects third-party devices[2] via SmartThings, eliminating the need for a separate hub[3].

To enhance hands-free control experiences, the Bixby[4] voice assistant now includes Voice ID,[5] allowing the system to recognize individual users registered in advance, sync personal calendars[6] and even mirror Galaxy smartphone accessibility settings for better visibility. [7] Users can also access the benefits of new SmartThings services such as Family Care,[8] which offers peace of mind by alerting family members of inactivity or unusual patterns, while being secured by Samsung Knox.

Innovative Refrigeration Solutions

At the seminar, Samsung also showcased its new global refrigerator lineup, which brings to life the “Screens Everywhere” vision that was first unveiled at CES 2025. Notable features of the lineup include the debut of the 9-inch AI Home display and improved AI Family Hub experiences.

Another highlight was the introduction of the new Side-by-Side model which was recently launched for the Southeast Asian market. It features an integrated screen for enhanced usability, supports AI Energy Mode[9] through built-in Wi-Fi connectivity and includes Wide Auto Open Door, which allows users to open the door with just a light touch.

Smarter Laundry, Greater Efficiency

Samsung continues to lead in laundry solutions with AI-enhanced functionality that delivers higher levels of convenience and efficiency. In response to regional demands, Samsung is incorporating AI Wash [10]— previously exclusive to front-load washers — to the new Bespoke AI Top Load Washer for the first time. The top-load models also offer a range of other AI features, including AI Energy Mode and AI VRT+.

Additionally, the new Bespoke AI Washer and Dryer set offers the enhanced AI Wash+ and AI Dry+[11] features for smarter performance. Notably, they can recognize a wider range of fabric types than before, giving users a more personalized laundry experience[12]. The new Bespoke AI Laundry washer and dryer set also comes equipped with AI Home Screen that offer intuitive control and monitoring of essential information such as wash cycles and remaining detergent levels.

At the seminar, Samsung introduced the principles behind the AI features of its laundry lineup, particularly focusing on how its devices leverage AI to detect laundry and adjust the washing or drying cycle accordingly.

Diverse air conditioner solutions for smart living

Attendees at the seminar also learned about the new ‘Good Sleep’ mode, which allows users to connect their air conditioners with their Galaxy Watch series and Galaxy Ring, and enable automatic adjustment of the air conditioner from the wearable’s detection of their sleep stage.

The newly launched system air conditioner (SAC) lineup was also on display during the seminar, giving attendees the opportunity to discover more about Samsung’s intelligent climate solutions that offer seamless smart experiences with built-in Wi-Fi connectivity.

Powerful, Intelligent Vacuum Cleaners

Samsung is also introducing its most advanced vacuum products yet. The Bespoke AI Jet Ultra is the world’s most powerful cordless stick vacuum,[13] boasting up to 400W[14] of suction power and AI Cleaning Mode 2.0,[15] which can now detect corner[16] types and floor variations[17] – such as carpets, hard floors, mats – for smarter cleaning. The seminar included a demonstration of the HexaJet Motor, AI algorithm, and All-in-one clean station, demonstrating Samsung’s innovative advancements across both hardware and software offerings.

To find out more about Samsung’s latest home appliance innovations, visit Samsung.com.

[1] A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g., your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.

[2] A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.

[3] Availability varies by market

[4] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.

[5] Available starting from 2025 June through over-the-network update. Timeline may vary depending on the service region or model.

[6] To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)

[7] When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.

[8] Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

[9] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[10] Fabric sensing uses an AI algorithm to sense three fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash alike fabrics together.

[11] Only available when drying a single type of fabric.

[12] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[15] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.

[16] Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. Recognition accuracy and reaction speed may vary depending on wall shape and actual usage environment.

[17] Ability to identify different cleaning environments and time taken for settings to change can be affected by environmental conditions.