“With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head of the R&D Team, Digital Appliances (DA) Business at Samsung Electronics.[3] “With AI-driven features like the new AI Wash+, innovative hardware upgrades, and a wider choice of design options, we aim to deliver personalized experiences that reduce effort and maximize satisfaction.”

A-65% Bespoke AI Washer: A New Milestone in Energy Efficiency

Following the A-55% Bespoke AI Washer introduced at IFA 2024, Samsung will unveil its new A-65% washer[4], which consumes 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market. This elevated performance is achieved through enhanced motor efficiency, improved circulation, and refined washing algorithms.[5]

The new washer also features the enhanced AI Wash+, which now intelligently adapts to an expanded range of fabric types, including outdoor wear and denim. By detecting the weight, soiling level and fabric type, AI Wash+ automatically adjusts the amount of water and detergent, along with the wash time to deliver optimal results.[6]

Alongside these functional upgrades, the washer also comes in a new color — Neat White — in addition to the existing dark steel. Both variants offer Samsung’s intuitive 7” touch screen for an elevated user experience with innovative features and functionality, as well as seamless integration with SmartThings.

To complement the washer, Samsung is also introducing a matching dryer in Neat White that includes AI Dry+[7], which detects fabric type[8] and moisture level to optimize drying time and energy use, reducing energy use by 20% and drying time by 20%.[9]

Second-Gen Bespoke AI Laundry Combo: Taking Convenience One Step Further

At IFA 2025, Samsung is also showcasing the second-generation Bespoke AI Laundry Combo, building on the popularity of the globally launched first-generation model. First launched to the Korean market earlier this year, this new model exemplifies the latest advancements in Samsung’s AI-powered laundry solutions.

Retaining the same external dimensions, the updated Combo delivers a 3kg increase in drying capacity[10] and a 20-minute reduction in drying time.[11] These improvements were made possible through structural enhancements, including a more densely arranged heat exchanger fin layout that expands the heat transfer surface area by 8.5%, and a more powerful preheating capability from the upgraded heater system.

The second-generation model also introduces a range of practical upgrades aimed at enhancing everyday usability. Upgraded from the first generation’s AI Wash & Dry, the second-generation model’s AI Wash & Dry + [12] adds denim and outdoor to the list of detectable fabric types.[13] Auto Open Door+ — a feature unique to the Combo — automatically opens the door after washing or drying to help reduce moisture and odor, while blowing air into the tub after wash-only cycles to lower humidity and keep the interior fresh. The model also offers optimized cycles for modern routines, including a 79-minute Super Speed cycle,[14] a 49-minute single garment cycle,[15] and a 39-minute shirt cycle[16]. To make navigating these options easier, the 7” touchscreen features a new Dial Theme interface that prominently displays six frequently used cycles in a clean, circular layout for more intuitive control.

The combo is offered in the Korean market in both Normal and Infinite design types, with the latter featuring a real flat design and a hidden touch door, complemented by real stainless-steel surfaces that reflect Samsung’s premium design direction.

For more information, visit https://news.samsung.com/my/.

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[1] Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 65% savings tested with Eco 40-60 program.

[2] Product specifications and availability may differ by region.

[3] Product specifications and availability may differ by region.

[4] Product specifications and availability may differ by region.

[5] Product specifications and availability may differ by region.

[6] Product specifications and availability may differ by region.

[7] Product specifications and availability may differ by region.

[8] Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towels and delicates.

[9] Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycle. Use blended shirts of 2kg load.

[10] Previous model WD25DB****** is 15kg, new model WD90F25*** is 18kg.

[11] The time consumed in ‘Super Speed’ cycle, which consumes 79 minutes with DOE-standard fabrics composed of 50% cotton and 50% polyester, is compared with previous model (WD25DB******). Applied to models with heater (WD90F25AH*), as the drying heater improves preheating efficiency.

[12] Product specifications and availability may differ by region.

[13] Fabric type detection is available in the AI Wash+ cycle (wash mode) for loads up to 3kg. When multiple fabric types are mixed, the machine detects either general or the most similar characteristics. Optimal results may be achieved when washing items made of similar materials.

[14] 79 minutes: based on DOE-standard test fabrics composed of 50% cotton and 50% polyester, using the Super Speed Cycle (DOE 3kg) in the wash + dry mode. Compared to the WD25DB8995B*, WD90F25AH* completes the Super Speed Cycle 20 minutes faster. Actual results may vary depending on fabric type, moisture content, laundry composition, and usage conditions.

[15] Single garment cycle tested with under 500g of laundry, including combinations such as top and bottom sportswear (polyester), leggings and bra top (nylon/spandex), or summer school uniforms (polyester/rayon/wool). Compared to the standard cycle, time is reduced by 50%, with water and detergent usage reduced by approximately 40% and 70%, respectively.

[16] Shirt cycle is available on WD90F25AH* and tested with one piece of cotton/polyester shirt of approximately 200g, with washing conditions of cold water, rinse cycle 1 time, spin speed maximum, dry level set to slightly dry. Results are based on internal testing and may vary in actual usage environments.

Samsung Electronics Co., Ltd. today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realizing its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home[1] screen, and adding the 7” AI Home[1] to the Wall Oven[2]. Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realizing an interconnected smart home. Supporting voice control via Bixby[3], the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances[4] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.[5]

In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs[6] that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the air conditioner and robot vacuum[7], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs[8]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Laundry Combo is also launching with a more compact 4.3” screen[9]. By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen[10]. Having been recognized by the prestigious CES® 2025 Innovation Awards, the upgraded oven now features enhanced recipe recommendation[11] features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognized ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customized Cook’ allowing users to add certain recipes they cook often[12]. The screen displays pop-ups [13]recommending users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery, and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernizes the user interface and aligns the appliance with Samsung’s broader smart ecosystem.

[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).

[4] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] SmartThings login with the same account as the mobile phone is required for phone calls. 

[6] The Family Hub is provided in various sizes according to region and project.

[7] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.

[8] A Wi-Fi connection and a Samsung account are required.

[9] The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic, and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.

[10] Smart Forward update is available on NV51C*700*****

[11] Recipe recommendations utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.

[12] Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.

[13] Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6^th time of inserting the recipe ingredients.

Samsung Electronics Co., Ltd. announced it is showcasing its latest energy-efficient appliance lineup for the European lifestyle at IFA 2024. The new product range includes a BESPOKE AI Washer with A-55% extra energy efficiency,[1] a Bespoke AI Laundry Combo that achieves an A rating for the complete cycle,[2] and an A-10% Bespoke Dishwasher [3]. Drawing on its longstanding dedication to enhancing energy efficiency, Samsung has improved its core technologies to respond to the consumer needs for better ways to save energy in everyday life.

“Samsung has a long track record of bringing its energy efficient lineup to European markets, and IFA is an ideal setting for showcasing these types of solutions,” said Moohyung Lee, EVP and Head of the Customer Experience Team for Digital Appliances Business at Samsung Electronics. “We expect that new models will be the right choice for customers who are seeking for the extra energy efficiency at home.”

A More Efficient Washing Experience 

The most notable achievement out of Samsung’s high-energy rating lineup at IFA 2024 is the BESPOKE AI Washer. The model, planned for next year’s launching[4], consumes up to 55% less energy than the minimum energy efficiency requirements for a Class A rating[5]. Following the A-40% model that launched in the first half this year, the new product has applied Samsung’s technologies to achieve an additional energy saving.

Samsung applies advanced technologies to achieve up to 55% less energy consumption than the minimum energy efficiency requirements for the Class A rating. The core of these advanced technologies is the Bubble Shot, which pulls soapy water through the circulation pump and sprays it on top of the laundry inside the drum. This makes washing more effective by drenching the laundry more easily and allowing the detergent to penetrate clothing evenly. It combines with Ecobubble and algorithms to enhance extra energy efficiency.

The implementation of AI Home[6] is an additional noteworthy change. This 7’’ wide LCD touchscreen on the device serves as an intuitive control center for the laundry. Not only can users quickly choose their laundry cycle, but they can also receive the personalized washing recommendations that suits their habits and periodic needs. [7] It allows for effective user control and laundry care.

All-in-one, Energy Efficient Laundry Solution

At IFA, Samsung is also displaying the Bespoke AI Laundry Combo, which will soon be available in the European market. The model combines a washer and a dryer in a single machine freeing users from the hassle of transferring the load to the dryer after washing. The combo is distinctive in that there is significant improvement in energy efficiency, achieving an A rating across the entire washing and drying cycle[8] , with an A-20% for washing[9]. This is the highest level in Samsung’s combo lineup in Europe.

Samsung has worked hard to improve the drying efficiency especially. The Heatpump Drying technology dries clothes quickly, gently and efficiently at low temperatures. Furthermore, a specially designed duct structure improves the efficiency of internal air circulation, allowing for the efficient reuse and transfer of heat energy. Meanwhile, to achieve a high energy rating in the wash only cycle, the Bubble Shot Technology is implemented. It make the laundry drench well by spraying soapy water from the top using the circulation pump. As a result, the combo’s complete wash cycle exceeds the minimum energy efficiency requirements for the Class A threshold by up to 20%, with the wash and dry cycle receiving a well-deserved Class A.

Clean Effectively, Save More Energy

The Bespoke Dishwasher[10] with extra energy efficiency will be also displayed at IFA 2024. It not only boasts a stylish look with its Kitchen Fit Sliding Door[11] design that seamlessly matches kitchen furniture, but also offers effective performance while saving energy by up to 10% than the requirements for an A energy rating. [12]

A WaterJet Clean and an Active Fan Dry system play an important role in delivering this extra efficiency. First, WaterJet Clean delivers intensive cleaning from every angle with rotating dual wash arms, thanks to the specially designed All-in-one Sump module.[13] It generates a unique flow path to make the product exceptionally power efficient and uses only 7.9 liters[14] of water ― which is a significantly low level compared to conventional models[15] ― without impacting its performance.

The Active Fan Dry system,[16] on the other hand, enhances internal air circulation, leading to less energy consumption. It blows gentle and moderate wind using two fans on the walls of the tub during drying. Since this wind helps evaporate moisture, less latent heat is required from the rinsing water. Therefore, it reduces the amount of energy used for heating the rinsing water. As a result, users can neatly finish the cycle with enhanced energy efficiency.

Additional Energy Savings Through SmartThings Connectivity

With these advancements in hardware, Samsung’s new energy efficient lineup also support SmartThings AI Energy Mode.[17] After connecting appliances to SmartThings, users can check daily, weekly and monthly power consumption. And when the estimated monthly electricity bill exceeds the targeted amount, they can activate AI Energy Mode through SmartThings app to proactively save energy. With the cycles that work with AI Energy Mode, the BESPOKE AI Washer saves energy usage by up to 70%,[18] the Bespoke AI Laundry Combo saves energy up to 60% on washing and up to 30% on drying.[19] And the dishwasher uses up to 21% less energy with the Pots & Pans program.[20]

Visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s new energy efficient appliances at Samsung booth. The Bespoke Dishwasher is currently available in several European countries and the Bespoke AI Laundry Combo is set to launch in select European countries in the fourth quarter this year. And the BESPOKE AI Washer will roll out in different European countries early next year.

[1] Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[2] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[3] Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017

[4] Planned for launching in the first half of 2025

[5] Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[6] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[7] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[8] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[9] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[10] Model code: DW60C*8******* (Europe).

[11] Kitchen Fit Sliding Model: DW60CG8**I00**. Custom panel weight range: 4.5~12kg (Self-adjusting).

[12] Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017.

[13] The sump module gathers water during wash cycles, houses various filters, and contains the main pump for water circulation and drainage.

[14] Only when using the Eco cycle.

[15] Compared to DW60BG750***, DW60C*8******* consumes 1.3L less water during the Eco cycle.

[16] When using Active Fan Dry, the drying time may increase, because the rinsing water temperature is lower.

[17] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[18] Based on internal testing on the WW11BB944AGB model in normal usage conditions.

Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

[19] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.

[20] Based on internal testing comparing the water temperatures and cycle times of the factory setting and AI Energy mode for the ‘Pots & Pans’ program which may need to be downloaded via the SmartThings App. Results may vary depending on the actual usage conditions. AI Energy mode can be used with 6 washing cycles: Intensive, Express, Extra Silence, Pots & Pans, Plastic and Auto.

*The content has been revised to provide more accurate information.

* Updated on March 29 2023 : 10% Recycled PBT (Polybutylene Terephthalate), which is sourced from discarded PET bottles has been used in case front part of Galaxy S23 Ultra.

In order to provide partners, media and consumers alike with a truly hands-on look at the company’s latest Bespoke Home innovations, Samsung Electronics is putting on a dedicated showcase in order to kick off CES 2023 in style.

The Bespoke Home 2023 lineup of home appliance products combines cutting-edge technologies with true aesthetic customization to meet any user’s preferences, setting a new standard for personalized, smart home living. At Samsung’s showcase, visitors are able to learn more about the interconnectivity of the latest lineup at the BESPOKE Home zone and experience a fully integrated device and appliance home system using IoT solutions in the SmartThings Home zone. Visitors can also view personalized kitchen concepts in the MyBespoke zone, showcasing a variety of Bespoke refrigerators with widely customizable panels, and can catch a glimpse of the latest products available in Latin America in the Latin America line-ups zone.

Read on for a detailed look at Samsung’s Bespoke Home Private Showcase at CES 2023, where the company is presenting visitors with the very latest in home appliance innovation.

▲ Samsung has introduced its Bespoke Home Private Showcase at CES 2023 held in Las Vegas. In the BESPOKE Home zone, visitors can see and experience the lineup of Bespoke home appliances up close.

▲ Users view a modern, revamped kitchen concept in the BESPOKE Home zone.

▲ The new Bespoke 4-Door Flex Refrigerator with Family Hub+, offered on a 32-inch, bezel-less FHD screen with more than double the screen area of the previous model, has been upgraded to allow users to view videos, photos and artworks more vividly.

▲ Visitors experience the new Bespoke 4-Door Flex Refrigerator with Family Hub+.

▲ All home appliances such as Family Hub+ refrigerator and washer are connected through SmartThings. People can monitor and control connections between devices on the Family Hub+ refrigerator.

▲ Bespoke refrigerators provide customized experiences with personalized panel designs, colors and materials according to users’ preferences. In the MyBespoke zone, visitors can take a peek at the various unique panel designs of Bespoke refrigerators, including the limited edition Bespoke Disney Collection that features characters loved by people around the world.

▲ Samsung’s MyBespoke service was showcased at the event. The service allows users to change the design of their fridges’ panels by uploading family photos or favorite artworks using their smartphones.

▲ Visitors try using the MyBespoke service, allowing them to display photos on the Bespoke refrigerator panel from their smartphone.

▲ The Auto Open Door function, featured on the Bespoke Side-by-Side refrigerator, opens automatically upon touching the door sensor, allowing you to easily open the door when you are cooking or holding ingredients.

▲ Visitors listen and experience the Auto Open Door in the zone.

▲ The Beverage Center in the Bespoke refrigerator is equipped with an AutoFill Water Pitcher that automatically fills and holds up to 1.4 liters of water and a Plumbing Water Dispenser that provides cold, refreshing water on demand. The Autofill Water Pitcher also comes with an Infuser, providing users with naturally flavored water or tea at any time.

▲ The Bespoke AI Washer with AI OptiWash automatically adjusts the amount of water and detergent inside the drum while also adjusting the soaking, rinsing and spinning times continually during the cycle. The function also detects the softness of the fabric and the level of soiling in each load, providing perfectly clean laundry every time.

▲ In the Latin America Line-ups zone, various home appliances, such as Bespoke AI washer and dryer and Bespoke Jet available in the region, were on display.

▲ Global partners view various Bespoke home appliances at the Bespoke Home Private Showcase, ahead of the openings of CES 2023.