“Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year,” said Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics. “At MCE 2026, we demonstrated how our approach translated into better living — and invited everyone to experience it firsthand.”

At MCE 2026, Samsung organized its booth into dedicated product and service zones — including EHS, WindFree, Chiller and DVM areas, along with a SmartThings service zone — demonstrating how its solutions worked together to support a more integrated and comfortable environment.

Next-Generation Residential Comfort With Bespoke AI WindFree Pro

At its booth, Samsung presented its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complemented modern living spaces. To elevate everyday comfort, it offered an expanded range of personalized cooling experiences, building on Samsung’s WindFree heritage.

At the heart of the model was Motion Wind — a three-blade system[1] that created seven tailored airflow patterns[2], ranging from powerful Max Wind for rapid cooling to gentle WindFree for draft-free comfort. The two AI-driven modes[3] were AI Direct Wind, which followed the user with targeted airflow for immediate cooling, and AI Indirect Wind, which kept the user comfortable without blowing air directly onto them.

The model also featured AI Fast & Comfort Cooling[4], which analyzed indoor and outdoor temperature, humidity and room size to automatically activate the appropriate cooling mode — Fast Cooling for instant temperature reduction, WindFree for comfortable draft-free cooling and Dry Comfort for pleasant dehumidification without cold air. Users could also activate AI Energy Mode via the SmartThings app, which analyzed usage patterns and environmental conditions to reduce energy consumption by up to 30%.[5]

All-in-One Heat Pump System for Year-Round Home Comfort

In the EHS zone, Samsung spotlighted an all-in-one heat pump system that combined a single outdoor unit with an indoor unit (EHS ClimateHub) to support space heating, cooling and domestic hot water through both air and water in one integrated system.

The system enabled flexible, year-round residential operation, supporting simultaneous functions such as water-based space heating with air heating, water cooling with air cooling or hot water supply combined with air heating — delivering adaptable comfort across seasons. The fully integrated design also enabled efficient heat recovery; rather than discharging heat absorbed during cooling outdoors, the system redirected it for water-based space heating or domestic hot water production — and vice versa. This resulted in a COP of up to 8.2,[6] making it a highly energy-efficient solution for year-round residential comfort.

Strengthening HVAC Solutions for Various Commercial Needs

Samsung also showcased a broad lineup of commercial HVAC solutions, including DVM systems and chiller offerings tailored to diverse building requirements.

This included Samsung’s latest VRF system, named DVM S2+. The new DVM S2+ was equipped with R32 refrigerant in line with global standards, as well as built-in safety measures that ensured peace of mind. It also featured on-device AI capabilities that added convenience.[7] For example, AI Adaptive Control[8] adjusted the outdoor unit’s performance based on its surroundings to help reduce energy usage by up to 25%[9] under certain conditions.

Another key highlight at MCE 2026 was the inclusion of solutions from FläktGroup, whose acquisition had strengthened Samsung’s applied HVAC capabilities — particularly in large-scale facilities such as data centers. FläktGroup’s lineup for the event included core products such as air handling units (AHUs), chilled beams, fan coil units (FCUs) and other air terminal solutions, demonstrating expanded capabilities across commercial and industrial environments.

Connected Control for Daily Comfort

Samsung demonstrated how connected services simplified HVAC management across homes and businesses. Visitors explored usage scenarios enabled by SmartThings Pro, including streamlined monitoring, integrated device control and energy insights designed to provide comfort and operational efficiency.

Samsung remained committed to expanding its HVAC business globally through continued innovation across residential, commercial and smart building applications. Visitors to Samsung’s booth at MCE 2026 explored the latest products and connected solutions, engaged with representatives and experienced Samsung’s vision for smarter, more comfortable environments.

[1] Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle).

[2] SmartThings server stores user data, preferences and usage patterns to suggest the most useful options.

[3] AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode.

[4] To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required.

[5] The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb / wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.

[6] Samsung internal testing, A2W W45, A2A Indoor Air 27°C [DB] / 19°C [WB], Outdoor Air 35°C [DB] / 24°C [WB]

[7] Depending on the model, AI Core may be included as standard or require separate purchase. New AI features were internally tested according to Samsung’s internal regulations. The testing environment for each AI function may be different.

[8] Users can activate AI Adaptive Control using the Samsung wired remote control or with the SmartThings App.

[9] Based on internal testing in Samsung’s home environment laboratory (approximately 122.1 m³), using the AM072HCVGFG / AA model outdoor unit and AM007FE1DCG / AA and AM048FE4DCG / AA model indoor units. The test conditions: an outdoor dry bulb temperature of 35°C, an outdoor wet bulb temperature of 24°C, operating in the Cooling mode for 6 hours to compare the energy consumption with and without the AI Adaptive Control feature. Results may vary depending on environmental factors and individual use.