Evaluated across nine key attributes, including purchase, quality, buying experience, and innovation, Samsung emerged as the top electronics brand in Southeast Asia for 2024 chosen by consumers. Their recommendations highlight Samsung’s diverse range of products—from televisions and soundbars to laundry and vacuum cleaners.

Top-performance AI-powered Smart TV

One of Samsung’s standout product is the Neo QLED 4K QN85D, favoured for its superior features and viewing quality. The AI-powered TV employs Quantum Matrix Technology, powered by massive grid of Quantum Mini LEDs that captures intricate details with precise ultra-fine light control.

The OLED S95D, featuring the NQ4 AI Gen2 Processor[1]—the same powerhouse behind the Neo QLED 4K—boasts an exceptional viewing experience with features like OLED Glare Free for deep blacks without distractions and OLED HDR Pro[2] for enhanced brightness and richer contrast in every pixel.

Complementing the outstanding viewing experience is the standout HW-Q990D soundbar. Equipped with Wireless Dolby Atmos[3], it delivers a fully immersive audio feast to both viewers and listeners. Its Active Voice Amplifier (AVA) adjusts volumes and dialogues to suit noisy environments, ensuring crystal-clear audio clarity.

Innovative Smart Companion for Living

The Bespoke AI SBS Refrigerator with SpaceMax Technology increases capacity with thinner[4] walls without compromising insultation, thereby offering more storage space. Its All-Around Cooling technology ensures uniform cooling in every compartment[5], keeping food fresher for longer. Users can monitor and manage their smart refrigerators anytime and anywhere using SmartThings on smartphones.

First introduced at IFA 2023 in Berlin, the Bespoke AI Laundry Combo is a pioneering home appliance. The all-in-one combo surpasses the capabilities of standalone washers and dryers, simplifying household chores for working professionals. Featuring a 7” display, with an enjoyable laundry experience utilizing Ecobubble^TM[6] and Heat pump Drying technology for users to manage laundry while eliminating the need to transfer loads between washing and drying.

Lastly, the Bespoke Jet Bot Combo^TM Steam redefines vacuum cleaning within households. Combining strong suction with a high-temperature self-cleaning system to thoroughly clean mops after use and obstacle detection in advance with dToF sensor[7]. The sensor quickly detects objects on its route so that the vacuum does not run over the obstacles and can clean more areas without getting stuck.

This recognition highlights Samsung’s influence and innovation across the Southeast Asia region, setting a high standard for the industry. As the company continues to push boundaries of technology and design, Samsung remains committed to providing consumers with a lineup of high-quality, advanced products and appliances that redefines living experiences.

[1] Viewing experience may vary according to types of content and format. 4K AI upscaling may not apply to PC connection and Game Mode.

[2] The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[3] Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2024 Samsung TVs.

[4] Compared to Samsung conventional models without SpaceMax technology.

[5] Based on internal testing.

[6] AI Ecobubble’s detection and sensing capabilities are available for AI Wash&Dry and Bedding cycles only, and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[7] This function may be affected by an object’s size and shape, or the environmental conditions. Based on internal testing compared to the Jet Bot VR8000 model with a conventional LiDAR Sensor. Scans 360° over a distance ranging from 5cm up to 8m.

This is why Samsung focuses so intently on enhancing every aspect of its technology. As expressed at Welcome to BESPOKE AI event by JH Han, CEO and Head of the Device eXperience (DX) Division at Samsung Electronics, Samsung has a strong record of pushing the boundaries of innovation, with the overarching goal of utilizing advanced features to elevate daily life in a variety of ways.

Then, what are the daily benefits users actually get with Samsung home appliances? “Why Samsung Home Appliances?” compiles and provides the key benefits in 4 categories that users can experience with Samsung appliances.

When making purchasing decisions, consumers may ask questions like “Why I have to choose to use the Bespoke Jet Bot Combo Steam”, for example. They can find answers here! First, it utilizes AI capability called AI Floor Detect[1] to enjoy enhanced cleaning without getting carpets wet. AI Floor Detect identifies different floor types and on carpet, the robot lifts the mop pads or detaches them at the station, to avoid cross contamination by the wet mops!

The dToF Obstacle Detection[2] makes the robot cleaner drive precisely and recognize obstacles and others. It reduces the hassle of clearing-up beforehand, which leads to users’ better cleaning experience (AI & SmartThings).

The performance can be another reason to choose the model. The All-in-One Clean Station Steam+ with Steam Sanitization empties the dust bin, recharges the robot cleaner’s battery, and even cares the mops with steam (Advanced Performance). Moreover the Bespoke Jet Bot Combo Steam offers various cleaning modes up to users’ choices, enabling tailored solutions for them (Flexible Design & Functions).

Or, someone may wish for something, such as a wish to have more spare time at home. They can find products in the “AI & SmartThings” benefit category — which has become increasingly important as of late — that suit their needs, as these products are designed to provide intelligent ways of living and help users free up time spent on chores.

[Southeast Asia] 

For example, the WindFree[3] air conditioner comes with AI Auto Cooling,[4][5] which automatically selects the optimal cooling mode based on the room environment and usage patterns.[6] AI Wash, available in Samsung’s washing machine, helps users with the proper suggestion on detergent levels or cycle times, as it intelligently senses the weight, fabric type, and even the soil levels of the laundry. Finally, to tie it all together, SmartThings[7] seamlessly connects appliances, allowing users to manage them simply and experience convenience as they move from room to room.

Eager to find out more? Watch the campaign video below to see the four key ways Samsung is redefining the modern home!

[1] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] This function may be affected by an object’s size and shape, or the environmental conditions.

[3] ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers) defines “Still Air” as air currents at speeds below 0.15m/s that lack the presence of cold drafts.

[4] A Wi-Fi connection and a Samsung account are required.

[5] Product availability may vary by region.

[6] Stores user data, preferences and usage patterns to suggest the most useful options.

[7] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

The Jet Bot Combo Steam goes beyond just vacuuming. This innovative device combines powerful suction with a high-temperature self-cleaning system[1] that utilizes steam and water to thoroughly remove dirt from the mops after cleaning your floors. Additionally, the steam sanitizes the mops[2], keeping them hygienically clean. Not only that, the premium design also complements any decor. Its sleek and modern design will blend seamlessly with your existing furnishings.

Ready to experience the cleaning revolution?

Register your interest today! Simply fill out the online form and receive a special voucher code that will entitle you to pre-order your Jet Bot Combo Steam at a discounted price[3]! Hurry, this offer is valid only for a limited time.

Here’s what you need to know:

• Register your interest online between 28 May 2024 – 10 June 2024 to receive your voucher code.
• Pre-order your Jet Bot Combo Steam with your voucher code between 11 June 2024 – 24 June 2024 and receive a RM200 discount.

Don’t miss out on this incredible opportunity to upgrade your cleaning routine with the Samsung BESPOKE Jet Bot Combo Steam. Register your interest today and experience the future of clean!

To register your interest, please visit: www.samsung.com/my/da-bespoke-jet-bot-combo/handraiser/?cid=my_ow_affiliate_pr_da24_tease_none_article_none_none

To learn more, please visit: www.samsung.com.my

[1] The measured temperature of the steam and water mixture ranges from 50 to 60°C.

[2] The measured temperature of steam is 100°C.

[3] Terms and conditions apply. While stocks lasts.