From head to toe, our choices reflect our style personality – our hairstyles, clothing, bags, and even our gadgets. Why do you think the Galaxy Z Flip4 lets you customise everything from hardware to software? This isn’t a cold cookie cutter world, so let your colourful individuality shine from the inside out.

Step 1: Pick a colour, any colour

If minimalism is your style, the Galaxy Z Flip4 comes in four gorgeous colours – Bora Purple, Graphite, Pink Gold, and Blue. Go stealth mode with Graphite, which blends seamlessly with the cover screen for a super sleek look. But if you really can’t decide on one colour then throw away the rule book and make your own style. With the Bespoke Edition, you can customise the frame in in Silver, Gold or Black, and the front and back in Bora Purple, Yellow, White, Navy, Khaki, or Red.

Step 2: Accessorise, accessorise, accessorise

Not enough bling? No worries, you’re allowed to be extra with the accessories. Play with textures in a leather or silicone cover. Don’t be shy and go for a transparent case if you want its inner beauty to shine through, and go even crazier with stickers. Into pop-culture? Then dress it up with accessories from The Simpsons, Star Wars, Disney, National Geographic, or Marvel.

Step 3: Razzle-dazzle with your Cover Screen

Personalise your Cover Screen with fun animated background and AR emojis, which you can update to match your mood or outfits. Or add widgets for easy access to your most used apps without the need to open the Main Screen. You can even reply to texts and take photos on your Cover Screen! Take customisation to the next level by turning your favourite memories into your Cover Screen wallpaper, whether it’s photos, videos, or GIFs.

Step 4: Flip it open and show them what you’re made of

Then make a continuation of your Cover Screen wallpaper video on the Main Screen to tell the whole story. Or have a zoomed in image on the Cover Screen – like a close up of your cat’s nose – then flip open to the Main Screen to “zoom out” and see the whole picture of your cat! If you love to make people laugh, you can display the first part of a joke on the Cover Screen, and flip open to show them the punchline. If you love inspirational quotes, then put “All our dreams can come true” on the Cover Screen, then “if we have the courage to pursue them” on the Main Screen.

Get those creative juices flowing today with the Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/

Did you know that when you pair your Galaxy S22 with your Watch5, you can easily snap a photo from your wrist? With the Camera Controller on your Watch5, you can now remotely preview, snap and review. Plus, with the Auto switch^[1] on the Samsung Galaxy Buds2 Pro, switch seamlessly between your Samsung Galaxy phone, tab and watch. There is no need to take the earbuds out to answer the phone, just tap on the Galaxy Buds2 Pro twice.

If you are looking to elevate your epic lifestyle and increase productivity, now’s the perfect time. From now until 30 September 2022 – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition^[2], customers are entitled to the following gifts worth RM1,116 at participating outlets.

^[1] Auto Switch feature only available on Samsung Galaxy smartphones and tablets with One UI 3.1 or later and Galaxy Watch4 series or later. Samsung Galaxy devices must be logged in to Samsung Account to enable Auto Switch feature. Auto Switch feature for Samsung TV is only available on Samsung TVs launched Feb ’22 or later after getting a firmware update from Jul ’22.

^[2] Terms and conditions apply. While stock lasts.

Picture Credit: @vivian06041

Imagine this, you’re strolling by the park with your loved ones at night and stumble upon a beautiful lighted scenery but your photo turns out grainy and blurry. We understand how challenging it is to capture these precious moments.

As the camera technology advances, taking good pictures in the dark is no longer an issue. With Nightography, a game-changing feature that allows users to take clear, vibrant photos even in low light environments. The advanced AI technology and the Super Clear Lens on the Galaxy S22 Bora Purple will help you take natural and smooth-looking photos at night without any camera glare or reflections.

If you are looking to elevate your Nightography on the go, now’s the perfect time. From now until 30 September 2022 – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition[1], customers are entitled to the following gifts worth RM1,116 at participating outlets.

[1] Terms and conditions apply. While stock lasts.

What’s there not to love about the Galaxy S22 – as it ticks off all the essential features of a smartphone, including a brilliant and immersive display, an amazing camera and a gorgeous new colour – Bora Purple.

“Bora”, if you don’t know already is actually a Korean word that translates to purple. So, in other words, Bora Purple is literally Purple Purple, a cute and fun way to name this brand new colourway.

Here are a couple of reasons why you should get them!

Design & Colour

When it comes to design, its contour cut camera, showcase a high-end device look and feel with a unique bora purple colour. Purple, a hue that inspires imagination, often associated with royalty and luxury – giving the phone a touch of chic elegance. Not forgetting it being equipped with a durable Gorilla Glass Victus+ to protect the phone from drops and scratches!

Camera

From day to night, it is without a doubt that the Galaxy S22 is able to capture beautiful photos and videos. Packaged with a built-in Auto Framerate feature, it adjusts the camera’s shutter speed based on the lighting conditions of the filming location, while scanning each pixel to correct them for better detail and luminosity in dark spots.

So what are you waiting for? Now’s the time (until 30 September 2022) – show your personality with your dream device! With every purchase of the Galaxy S22 256GB Bora Purple edition[1], customers are entitled to the following gifts worth RM1,116 at participating outlets.

To purchase the S22 Bora Purple online: https://www.samsung.com/my/smartphones/galaxy-s22/buy/

[1] Terms and conditions apply. While stock lasts.

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling color, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness.

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

For more information on Samsung Galaxy S22 in Bora Purple, kindly visit: https://news.samsung.com/my/meet-the-new-purple-edition-s22-bora-purple

I can’t wait to see how Galaxy community responds to new foldable launches. We will see you on August 10!

[SUMMARY OF TEASER CAMPAIGNS]

A Greater Galaxy Experience

Leading up to the next Unpacked experience, we’re launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how our foldables’ unique form factor doesn’t just change shape, they change how we interact with our devices.

Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.

Bringing the Best of Hybrid

This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.

Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.

The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.

The best is “Yet To Come”

In a nod to our iconic product colorway Bora Purple, embracing diversity and optimism, we’re painting the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of ‘Yet to Come’ foldable video on August 10.

The full version of the video will premiere at 4 p.m. EDT in several popular districts, including in Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.

But that’s not all. We have so much in store for you, not to mention some amazing new products to show you — so stay tuned, it’s going to be one to remember.

Watch Unpacked on www.samsung.com/my, Samsung Malaysia Facebook, Samsung Malaysia YouTube, and Samsung Malaysia Newsroom on 10 August, 9pm (Malaysian Time).

Join us and engage with the next Unpacked experience in person from August 11-31.

• New York City: 60 10^th
• London: 55 Regent St.