RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.[1]The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM made an appearance at Art Basel, one of the world’s premier international art fairs held in Basel, Switzerland. He hosted a special session where he shared his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, can be found on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

About RM of BTS

RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer, and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person.

[1] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

▲ RM’s interview at Samsung ArtCube during Art Basel in Basel 2025

▲ RM admires artwork by Kun-Yong Lee.

▲ RM engages with a piece by Basim Magdy.

▲ RM stops to look at artwork inside ArtCube.

▲ RM checks out a piece on display at ArtCube.

As an artist, collector and cultural voice, RM has long expressed his love for visual art – often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung’s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery.

▲ RM participates in a talk session at Art Basel in Basel 2025.

Art, Technology and the Everyday

“When I connect with a piece of art, it’s like having a silent conversation,” said RM. “Samsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.”

Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how are has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives.

▲ RM views the artwork on display inside ArtCube.

▲ RM snaps a photo inside ArtCube.

▲ RM creates a personalized selfie in the artistic style of Marc Dennis.

▲ RM reflects on artwork by Kun-Yong Lee.

▲ RM observes a piece by Kun-Yong Lee.

Through the Samsung Art TVs expansive discovery features and curated collections, RM shared that he’s been exposed to a wider world of creativity – sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out their comfort zones and pre-set tastes shaped by algorithms.

“Every space has a mood“ , RM shared during the talk session, “And sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.”

A Personal Vision for the Future

RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he’s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality.

“I want to bring everything together into one space,” he said. “Maybe I’ll call it ‘rkive’ like my Instagram. It won’t be easy, but I want to try.”

▲ RM shares his thoughts on art during a talk session held at Art Basel in Basel 2025.

He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world – especially those who can’t visit museums or galleries. “Unless you live in Seoul, it’s not easy to access museums or galleries to experience art in Korea.” He added that it would be great to have an “art bridge” through Samsung Art TV one day. That would allow someone to “press a button and be led into a new world of art.”

Reimagining Art for Everyone

Samsung’s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it’s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space.

“RM’s sincerity and influence make him a natural partner for Samsung Art TV,” said Sofia Monteiro, curator at Samsung Art Store Europe. “He’s someone who doesn’t just appreciate art – he lives with it. And that reflects exactly what our platform is all about.”

▲ “Talk With RM” at Art Basel in Basel

Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries.

RM and Samsung Invite the World To Live with Art

As Samsung’s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life.

About RM of BTS

RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and leader of 21st century pop icons BTS. His discography includes solo mixtapes “RM” (March 2015) and “mono.” (October 2018), as well as solo albums “Indigo” (December 2022) and “Right Place, Wrong Person” (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia and more. On May 24, 2024, RM released his critically-acclaimed second solo album “Right Place, Wrong Person.”

▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.

▲ A scene from the brand film starring SUGA

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending”, “Ambient Mode” and “Multi Bluetooth Pairing” feature.

Watch the full video below and find out why SUGA defines freedom as “living the life you want.”

Pre-Order Today

The Freestyle 2nd Gen is Samsung’s latest innovation in portable projectors, packed with features that will make your viewing experience truly immersive and enjoyable. With Smart Edge Blending, you can enjoy seamless visuals without any distorted edges. The powerful light source ensures that your content is clear and bright, even in daylight or dimly lit environments. Thanks to fast startup and auto keystone correction, you can set up and start enjoying your favourite content in no time. And with the solar cell remote, you never have to worry about running out of batteries!

The Freestyle 2nd Gen is available for pre-order starting today for just RM4,999. Don’t miss out on this incredible opportunity to experience the future of entertainment. Pre-order yours today and start creating unforgettable memories!

To pre-order today, please visit: https://www.samsung.com/my/projectors/the-freestyle/lff3c-the-freestyle-2nd-gen-sp-lff3claxxxm/

Experience a fusion of ancient traditions and modern tech at Flip Town, brought to you by Samsung! Get ready to be captivated by a blend of culture and innovation from today until 1 October 2023, as Flip Town rolls out across Malaysia, starting with Kuala Lumpur.

Come immerse yourself in the Galaxy Z Flip5 and Galaxy Z Fold5, as you discover Gen Z trends while snapping selfies in the Galaxy Space Hubs at Flip Town.

Jump aboard the Flex360 Bus to unleash your style in the 360 Photo Booth and take in the scenes from the Chill Lounge on the top deck of the bus.

Show your support and Malaysian pride for the Flip Town local of local murals by homegrown artists.

Get ready to flip into a new realm of excitement!

▲ Snap selfies with the convex mirror at Flip Town, Kwai Chai Hong

▲ Pose with the giant Galaxy Z Flip5, at Flip Town, Kwai Chai Hong

▲ Show your local pride for the Flip Town mural featuring Malaysian elements

▲ Take a photo with BTS’s Jimin at Galaxy Space, Tapak

▲ Be sure to check out Galaxy Space, Tapak

▲ Take selfies with the prism mirrors at Galaxy Space, Tapak

Follow Samsung on YouTube, Facebook, Instagram, TikTok and Twitter for updates!

Flip over these fantastic promos[1]

Buy the Galaxy Z Flip5 and Galaxy Z Fold5 from now until 31 August 2023 and get rewards worth up to RM1,499!

To buy the latest Galaxy Z Series, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

[1] The promotion is on a first come first served basis, and while stocks last. Terms & Conditions apply. Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

[2] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for selected Galaxy Tablets, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.

[3] Samsung Online exclusive. Select and complete the trade-in option. Any device condition accepted. Applicable to selected locations and devices only.

Over the Horizon today receives an all-new interpretation from SUGA of 21st century pop icons BTS, ‘Over the Horizon 2022 produced by SUGA of BTS’ available to hear on Samsung’s social channels. Following the great success of his first remix at last year’s Galaxy Unpacked, SUGA has put an upbeat, positive new spin on Samsung’s signature musical theme Over the Horizon again for 2022.

Since the launch of the Samsung Galaxy S2 in 2011, when Over the Horizon was debuted, Samsung has collaborated with several artists to reimagine the music theme and create a signature sound that would motivate people to push their limits. Globally known for his record producing ability, SUGA is the first artist to remix the sound twice, and produce a tune for the new editions of the Galaxy foldables.

SUGA’s goal when working on the 2022 Over the Horizon theme was to encourage people to look to a bright future and to think about what excitement is waiting ‘Over the Horizon’. Subsequently, the new remix is all about positivity and brightness, and was composed so that when people hear it, they feel hopeful and upbeat.

From its origins as a rock-themed ringtone, the updated versions have put new age, orchestral pop, fusion jazz, and even Nordic orchestra inspired spins on the original theme. Much like the Galaxy ecosystem, Over the Horizon is constantly being updated to reflect what is happening in the world, and the partnerships forged with artists invited to remix the theme reflect the spirit of openness and collaboration that underline the Galaxy philosophy.

As excitement builds for the launch of the new Galaxy foldables, Samsung is delighted to invite SUGA to return to the mixing desk for an all-new version and music video for ‘Over the Horizon 2022 produced by SUGA of BTS’.

In addition, ‘Over the Horizon 2022 Produced by SUGA of BTS’ will be available as a ringtone through an upcoming software update on Galaxy devices.^*

*Ringtone availability may vary by region and model.

For more information on Galaxy Z Flip4 and Galaxy Z Fold4, please visit:

Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/

Galaxy Z Fold4: https://www.samsung.com/my/smartphones/galaxy-z-fold4/

At this year’s Galaxy Unpacked, Samsung Electronics unveiled two never-before-seen digital films starring BTS at iconic public places across five major cities: Times Square in New York City and Piccadilly Circus in London (August 10 at 4 p.m. EST), COEX in Seoul and Shibuya in Tokyo (August 13 at 11 a.m. KST) and Kudamm in Berlin.

The first digital film, “Galaxy x BTS: Unfold your world with Z Flip4,” highlighted new experiences offered by the Galaxy Z Flip4. The video, featuring “Yet To Come (The Most Beautiful Moment)” by BTS, celebrated Samsung’s newest shade Bora Purple and showed a future full of potential and possibility. The second video was a brand-new digital film to “Over the Horizon 2022 by SUGA of BTS,” a reimagining of the iconic tune that SUGA participated in producing last year in honor of the ringtone’s 10th anniversary.

With its new larger-than-life campaign, Samsung is telling its users loud and clear — no matter how the future unfolds, by dreaming big, our best moments are still yet to come.

Samsung invites you to see and experience these music videos for yourself. At any of the five global landmarks, simply scan the billboard QR code, and your smartphone will automatically start playing music in sync with the big screen.

Relive the magic by checking out the photos from the global premiere below, and stay tuned to the Samsung YouTube channel for more BTS and Galaxy Unpacked content.

▲ During Galaxy Unpacked 2022, digital films featuring “Yet To Come (The Most Beautiful Moment)” by BTS and “Over the Horizon 2022 by SUGA of BTS” debuted at Times Square, New York

▲ By scanning the billboard QR code in Times Square, Galaxy users’ smartphones will automatically start playing BTS music in sync with the big screen

▲ The BTS Army eagerly took to Times Square, New York, during Galaxy Unpacked 2022, snapping pics and celebrating their favorite band’s collaboration with Samsung

▲ Samsung Newsroom broadcast an Instagram Live event at Times Square, New York, for Galaxy Unpacked 2022

▲ Large crowds gathered at Piccadilly Circus, London, and tuned in with their devices for the premiere of two brand-new digital films starring BTS during Galaxy Unpacked 2022

▲ RM of BTS appeared onscreen at Piccadilly Circus, London, holding the Galaxy Z Flip4 during Galaxy Unpacked 2022

For more information about Galaxy Z Flip4 and Galaxy Z Fold4, visit:

Galaxy Z Flip4: https://www.samsung.com/my/smartphones/galaxy-z-flip4/

Galaxy Z Fold4: https://www.samsung.com/my/smartphones/galaxy-z-fold4/

As the world begins to open back up, the global community is embarking on a new journey that will require us to advance together and push ourselves to find new ways forward. And it was from this that world-class performer SUGA of BTS took his inspiration when he made his own version of “Over the Horizon”.

In the video below, hear from SUGA about how and why he reimagined the song that has been compelling users to explore endless possibilities for the past decade.

The music video for ‘Dynamite’ reached 400 million views on YouTube after its release on August 21. The video also amassed 101.1 million views within 24 hours of its launch on YouTube, breaking three Guinness World Records titles: The Most-Viewed YouTube Video in 24 Hours; The Most-Viewed YouTube Music Video in 24 Hours; and The Most-Viewed YouTube Music Video in 24 Hours by a K-Pop Group.

The music video ‘Dynamite’ captured the attention of viewers with its fun energy, vibrant colors and retro vibes. Samsung’s ultra-high-resolution TVs will further accentuate the visual aesthetics of this music video.

“We are very pleased to showcase the new music video by BTS in Samsung TV retail shops,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “We hope that consumers around the world will enjoy the BTS music video with stunning picture quality on Samsung TVs.”

Samsung TVs have ranked number one globally for 14 consecutive years and have continually pushed the boundaries over the years with innovative products.

Samsung Electronics Co. Ltd., in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect more closely than ever with their favorite band.

The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion through their smartphone and wearables.

Available in LTE variant, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalize their devices, and photo cards featuring pictures of the band members for fans to keep. Featuring the same great pro-grade camera that Galaxy S20+ owners around the world use to capture their lives and tell their stories, the device provides new ways for BTS and their global fans to feel more closely connected than ever before, and share their creative content with each other.

The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through its superb sound quality. With sound by AKG, Galaxy Buds+ deliver balanced, detailed and spacious sound. And an industry-leading two-way speaker fully immerses fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake for fans.

“Galaxy S20+ and Galaxy Buds+ BTS Edition are the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “We hope it will be a source of joy and entertainment for fans and consumers around the world.”

From 19^th June to 5^th July 2020, the Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition will be available for pre-order* in Malaysia. Customers who pre-order any of the following devices during this period will receive exclusive rewards as below:

* Terms and conditions apply

Pre-order yours starting 19^th June 2020, Friday via the link:

https://galaxy-bts.mysamsungcampaign.com/.

For more information about Galaxy S20 and Buds+, please visit https://www.samsung.com/my/smartphones/galaxy-s20/ and https://www.samsung.com/my/wearables/galaxy-buds-plus-r175/