People passing by iconic landmarks the world over, including New York City’s Time Square, Milan’s Piazza del Duomo, Madrid’s Callao Square, Moscow’s Hydroproject Building and Singapore’s The Heeren, can now catch a glance of this campaign that showcases the beauty of Korean letters, Hangeul in a dynamic and bold way.

The campaign displays imagery which translates to “The future unfolds”, teasing an exciting future for the new Galaxy lineup as well as a bold new vision for the Galaxy brand that will drive the future of smartphone innovation.

Curious as to what exactly the future holds for the Galaxy brand? There isn’t long to wait now – Samsung Galaxy Unpacked will be held in San Francisco on February 20. In the meantime, take a look at the pictures of the globe-spanning campaign below.

A Samsung billboard with the message ‘The Future Unfolds’ takes center stage in New York City’s iconic Times Square

A LED billboard, hinting at exciting things at Unpacked 2019, watches over tourists and locals alike going about their day in Milan’s famed Piazza del Duomo

Pedestrians go about their day under an Unpacked teaser billboard in Callao Square, Madrid

Vehicles zoom past an eye-catching billboard display on the side of Singapore’s The Hereen building