Samsung’s CES 2021 lineup showcases exciting ways that its new devices make users’ lives better. The company designed its latest home appliances with a focus on ‘Bespoke’ personalization – creating appliances that are customized for each user the way a bespoke suit is precisely tailored for each wearer. Optimized to fit a variety of lifestyles, Samsung’s newest innovations set a new standard for home appliances.

For as long as people have had dwellings, they have had to commit time and energy to maintaining those dwellings. But now, Samsung is looking to make the age-old task of maintaining our homes far quicker and easier.

Created to give your house an amazing clean with minimal effort on your part, the Jet Bot AI+ is the industry’s first smart robotic vacuum powered by Intel^® AI. It uses cutting-edge object-recognition technology to navigate your home just like you do: avoiding furniture, dog droppings and cables without missing any spaces out. Check out the video and read on below to learn more about how, with innovations like a self-cleaning Clean Station and a camera you can monitor from anywhere, the Jet Bot AI+ allows you to give your house a fast, efficient clean while barely lifting a finger.

¹ Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard. Results may vary depending on the actual home conditions.

² May vary depending on the amount of dust in actual home environments.

Samsung’s CES 2021 lineup showcases exciting ways that its new devices make users’ lives better. The company designed its latest home appliances with a focus on ‘Bespoke’ personalization – creating appliances that are customized for each user the way a bespoke suit is precisely tailored for each wearer. Optimized to fit a variety of lifestyles, Samsung’s newest innovations set a new standard for home appliances.

Providing a central hub that brings food, entertainment and smart functionality all together in a single package, Samsung’s Family Hub for 2021 is unifying and elevating experiences in the home like never before. A winner of the CES 2021 Innovation Awards six years running, the Family Hub continues to evolve with new features that add convenience, connectivity and delight to the kitchen.

One new notable service that can be used with the new incarnation of Family Hub is SmartThings Cooking, which makes food preparation a seamless culinary journey. With you from the initial moment of inspiration to meal planning, grocery shopping and eventually guided cooking, SmartThings Cooking is making keeping your family well-fed easier than ever before. SmartThings Cooking also synchronizes with the Cooking Board screen on the Family Hub, making it easy to switch between devices as needed.¹

To see how Family Hub for 2021 and SmartThings Cooking can enhance home experiences, Samsung Newsroom followed a day in the life of a family living in a home equipped with a Samsung smart kitchen.

[Monday, 5 PM] Customized Culinary Journeys

Looking to plan out the family’s meals for the week, Dad turns to his Family Hub’s one-stop Cooking Board. SmartThings Cooking’s Meal Planner automatically suggests a full week’s worth of delicious meals based on the family’s preferences and the ingredients they have in their fridge. With a few quick taps, Dad is able to create a grocery shopping basket straight from the recipes and conveniently complete payment through his usual online retailer.² 

The family’s meals planned out for the week, Dad turns his attention to their meal for that evening. Considering what they have already eaten that week and the ingredients they have in the house, Family Hub recommends a sumptuous chicken pasta bake.

About to head home for the day, Mom opens the SmartThings app on her smartphone and sees that the family’s meals for the week are all ready to go. She is excited to see that she has a delicious pasta bake to look forward to when she gets home!

[Tuesday, 3:30 PM] Enriching Precious Family Moments

Jenny, the youngest child, goes to the Family Hub to show off the first photos she took all by herself on its screen, proudly displaying them for her family to see and decorating her display with images and stickers. By accessing the Family Hub device plug-in within the mobile SmartThings app, users can quickly and easily add photos to their large 21.5-inch Family Hub screen for all their loved ones to enjoy.

Mom arrives in the kitchen, ready to prepare dinner. She sees Jenny’s photos, smiles, and swipes to the Cooking Board to see what’s for dinner.

[Tuesday, 6 PM] Making the Kitchen Fun

Time to start cooking! Using the Family Hub’s internet browser, Mom pulls up an online cooking tutorial to remind herself how to prepare the meal. That done, she uses one-touch Mirroring from her smartphone to play a video for the family’s youngest child and keep them entertained while herself and her eldest child prepare the meal.

When Dad arrives home, he comes in to find his family all happily cooking together and nodding along to some great cooking tunes.

[Tuesday, 10 PM] A Smarter and Safer Space 

With the dishes all done, it’s time for the family to retire for the night. Dad goes to the Family Hub to check that all of the family’s appliances are set to their appropriate modes for the night. The Family Hub also lets him know that the temperature is set to drop significantly that night, allowing him to set the thermostat to the right temperature to keep his family comfortable. Before heading to bed, Dad uses the SmartThings Video Widget to check that the house’s internal and front door cameras are working well, ensuring that his family will rest safe and secure.

Samsung’s Family Hub for 2021 and SmartThings are making it easier than ever before to enjoy rich, memorable family experiences in the kitchen and throughout the home. With the refrigerator serving as their central hub, family members can enjoy more efficient interactions within their home environment, giving them more time to spend on what matters most – each other.

¹ In the U.S., SmartThings Cooking service allows you to enjoy convenient one-stop grocery shopping through the Whisk network, including Walmart, Kroger, Instacart and Amazon Fresh. Availability varies by region.

² Features availability may vary by country

Samsung Electronics Co., Ltd. announces today at CES 2021 that it is making one of its most popular Family Hub features available in the SmartThings app. Family Hub won its sixth consecutive CES Innovation Award this year—a testament to Samsung’s innovative strides in offering families smarter and more seamless kitchen experiences.

SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds weekly meal plans to match. As you’re cooking, it sends recipe instructions directly to synced Samsung cooking devices—so Family Hub can order groceries and the Front Control Slide-in Range¹  can automatically preheat, while SmartThings Cooking guides you through every step of meal prep.

“Families around the world embraced smarter cooking and streamlined meal planning with Samsung’s Family Hub,” said John Herrington, Senior Vice President, General Manager of Home Appliances.  “We are proud to bring these features to more than 33 million people who use the SmartThings app—and we hope to inspire those who are cooking, and experimenting, more than ever.”

Smarter Meal Planning from Screen to Table: A New Kitchen Experience

As people spend more time in the kitchen and seek out new recipes, Samsung’s SmartThings Cooking service can help by bringing all of your Samsung kitchen appliances together, offering a seamless journey that allows you to search, plan, purchase, and prep weekly meals via the SmartThings app on your Family Hub or smartphone—a single platform that you can access anywhere, any time.

SmartThings Cooking recommends personalized recipes based on your unique taste and preferences—as well as what’s on hand—to curate personalized recipe recommendations, so you can plan meals for your family more efficiently. You can even browse the categorized recipe collections to match your craving, ingredient, or mood. SmartThings Cooking also allows you to enjoy convenient one-stop grocery shopping through Walmart, Kroger, Instacart, and Amazon Fresh, using the Whisk network.

Every recipe is laid out to guide you through the simplified cooking process, timing and explaining each step like an at-home cooking class. You can also manage meal prep with one-touch control over cooking modes, temperatures, and time settings, and monitor the entire process at a single glance.

SmartThings Cooking is powered by Whisk, a smart food platform acquired by Samsung NEXT. Whisk’s Food AI brings together user preferences, intent, and environmental factors to deliver personalized cooking experiences. Simply save a few of your favorite recipes into the recipe box and, if you wish, share your personal food preferences and your location. You will then receive customized recommendations.

Although SmartThings Cooking is a standalone service accessible via the SmartThings app²,  Family Hub owners can also enjoy meal planning conveniently their fridge³.  The smart fridge offers a full-screen dedicated board optimized for SmartThings Cooking, which works with Family Hub to understand what’s inside the fridge and add missing ingredients directly to your online grocery cart for at-home delivery.

Samsung’s Family Hub for 2021 also brings powerful new capabilities that make it the center of the smart home. Widgets for the most frequently used functions have become easier to use, with a larger music widget that includes personalized recommendations and an upgraded SmartThings widget that serves as a dashboard for all your smart home devices. Family members can upload photos, notes, and more to any screen, so that you can use all of the Family Hub screens like the Family Board feature, first introduced in 2019.

More information on SmartThings Cooking and Family Hub will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit www.samsung.com/us/explore/experiences/ces2021.

¹ Available on Wi-Fi ranges registered with SmartThings.

² Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

³ Available on versions after Family Hub 2.0.

while Samsung’s washer-dryer pair take the guesswork out of laundry

Today at CES 2021, Samsung Electronics introduces innovative new home appliances that can help automate daily tasks. The new JetBot 90 AI+ features smart technologies that optimize its cleaning route and respond to its environment. Meanwhile, Samsung’s new Smart Dial Front Load washers and dryers use artificial intelligence to learn user preferences and recommend optimal washing and drying cycles. Both the JetBot 90 AI+ and smart washer were recently recognized with this year’s CES Innovation Awards and will arrive in the U.S. in the first half of 2021.

“At Samsung, we’re committed to delivering new appliance innovations that inspire families, while helping make life at home easier in ways not thought of before,” said John Herrington, Senior Vice President, General Manager of Home Appliances. “By automating your floor care and learning your laundry preferences, these new home appliances remove items from your to-do list, freeing you up to do more of what you love.”

JetBot 90 AI+ Vacuum with AI-Based Sensors and Navigation

The JetBot 90 AI+—the world’s first smart robotic vacuum, powered by Intel® AI—gives your floors an amazing clean with minimal effort.

Using a combination of sensors and AI-enhanced object recognition technology, the JetBot 90 AI+ navigates your home with the same efficiency and care you do. A LiDAR sensor, similar to that used in self-driving cars, detects distance and tracks location for precise movements. A 3D sensor recognizes the difference between objects such as a toy and the leg of a chair, detects even small objects on the floor, and recognizes a room’s shape to maneuver around it. An object recognition algorithm allows it to identify objects of all kinds and map the safest, most efficient route. JetBot 90 AI+ then uses this information to clean closely around items on the floor, while being sure to maintain a safe distance from fragile or delicate objects, and to lower itself under furniture when needed. If anything is classified as dangerous or likely to cause secondary contamination, it will simply avoid the object.

As it cleans the floor, the JetBot 90 AI+’s advanced digital inverter motor maximizes the 30W suction power of its Jet Cyclone system to trap dust from the air and dirt from the floor. The unit’s self-cleaning brush, which has fine fibers made of soft woven textiles, picks up dust from hard floor and reaches into crevices.

When it’s finished cleaning, the JetBot 90 AI+ automatically heads back to the Clean Station, Samsung’s signature disposal system. There, it empties the dirt, dust, and hair it has collected into a bag that you only need to replace once every two to three months.

And by connecting to your smartphone via the Samsung SmartThings app,1 the JetBot 90 AI+ literally puts its cleaning power in your hands. Control your vacuum from anywhere—schedule a clean, set “no-go zones” on a map of your home, or even connect to its camera to keep an eye on your home and your pets while you’re away.

Streamlined Clothing Care with AI-Powered Washer-Dryer Pair

Samsung’s AI innovations are continually changing the way consumers tackle everyday tasks. The new 8800 Series Smart Dial Front Load washers and dryers have been redesigned to make laundry easier, more intuitive, and less stressful.

Samsung is bringing its signature Smart Dial technology to the new laundry pair. The Smart Dial intelligently learns your preferred cycles and settings, then prioritizes them for quick access in a simplified, easy-to-use control panel. It also recommends specific cycles based on intelligent learning of past cycles run on particular days of the week or at specific times.

Its powerful OptiWash feature detects the laundry load’s weight and uses a patented Turbidity Sensor to determine the ideal amount of water and detergent to use in the cycle. It also determines how long to wash clothing, ensuring that clothes come out their cleanest.

Using a stacked washer and dryer has never been easier. With the MultiControl feature, you can fully operate both the washer and the dryer right from a centralized panel on the washer,2 keeping all controls within an easy reach.

You can also use the SmartThings app3 to receive end of cycle alerts, remotely start or stop your wash, schedule cycles, and more, right from your smartphone.

The JetBot 90 AI+ and laundry pair will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information on Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

1.  Available on Android and iOS devices. A Wi-Fi connection nd a Samsung account are required.

2. Use of this feature requires DV-MCK/A1, which is sold separately.

3. Requires wireless network, Samsung account and SmartThings App. The Samsung SmartThings app supports Android OS 4.0 (ICS) or later which is optimized for Samsung smartphones (Galaxy S and Galaxy Note series). This app also supports iOS 7 or later for iPhone models. The SmartThings App is available in the App Store and Play Store.

While Samsung Newsroom previously spotlighted several of the company’s award-winning innovations when the winners were first announced, in the spirit of Samsung’s CES 2021 vision to provide a ‘Better Normal for All’, we are here showcasing those award-winning innovations that have been recognized for the innovation and value they bring to users’ daily lives and routines in this ‘new normal’ lifestyle.

Read on to learn more about some of Samsung’s CES 2021 Innovation Awards award-winning technologies across the visual display, home appliance, smart home and software & mobile app categories.

Among the recipients of the CES 2021 Innovation Awards were several of Samsung’s latest innovations in the display category, including the brand-new 110-inch MICRO LED, a breakthrough product that garnered a Best of Innovation award for its leading features that offer users total control over their space as well as their experiences.

• 110-inch MICRO LED – Providing the ultimate in visual experiences, the Best of Innovation Award-winning 110-inch MICRO LED features 24 million individually-controlled LEDs and a powerful MicroLed processor for breathtaking image quality. With over 99.99% screen-to-body ratio and Samsung’s Ambient Mode featuring three exclusive pieces by new media artist Refik Anadol, the TV seamlessly blends into its surroundings whether the display is on or off.
• 85-inch QN900A Neo QLED – Samsung’s QN900A Neo QLED enhances the viewing experience thanks to its upgraded AI-powered upscaling Quantum Processor and all-new light source technology, wherein each LED backlight chip emits light on its own to allow content to be enjoyed just as it is meant to be seen.
• Smart TV Accessibility – Samsung’s 2021 QLED and Neo QLED models all feature the latest advances in AI and technology to help more users to comfortably enjoy their TV experiences with new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio.

Samsung’s CES 2021 Innovation Award winners also included some of the company’s latest home appliance and smart home products packed with the latest innovations designed to be bespoke to any lifestyle, including the brand-new Samsung Bespoke 4-Door Flex refrigerator.

• Samsung Bespoke 4-Door Flex – The latest addition to Samsung’s Bespoke refrigerator lineup and the first to launch in the U.S. market, the Samsung Bespoke 4-Door Flex allows users to choose from a wide range of colors and finishes while offering powerful and flexible storage features including an all-new Beverage Center.
• Family Hub for 2021 – Carrying on the Family Hub legacy of being much more than just a place to store food, the Family Hub for 2021 provides families with flexible food management features, an intuitive and totally customizable 21.5-inch LED touchscreen and seamless inter-device connectivity for convenient cooking, entertainment, messaging and more.
• WF8800A Front Load Washer – Featuring a Smart Dial user experience that learns a user’s preferences and recommends optimal cycles for each wash, the WF8800A provides a redesigned laundry experience that is smarter, more intuitive and less stressful than ever before.

• JetBot 90 AI+ – With LiDAR and 3D sensors as well as cutting-edge object recognition technology powered by Intel® to precisely maneuver around objects, the JetBot 90 AI+ is a sleek robot vacuum cleaner that features a self-emptying Clean Station and front camera for efficient and intelligent home cleaning.
• Jet 95 Cordless Stick Vacuum – Featuring an automatic dust emptying system integrated with its battery charging station, the Jet 95 is a revolutionary cleaning assistant.

• Slim Over-the-Range (OTR) Microwave – Designed for any kitchen with an under-cabinet hood, the Slim OTR Microwave saves countertop space while delivering optimum performance as an industry-best 100W output microwave, and includes a power ventilation system with a 550 cu.ft./min. suction capacity.
• Front Control Slide-in Flex Duo Induction Range – A modern upgrade to any kitchen, the Front Control Slide-in Flex Duo Induction Range includes Wi-Fi connectivity, simpler range control with Smart Dial and a built-in Air Fry mode for convenient cooking. Furthermore, by using induction, the range reduces energy consumption and features dual doors that turn one oven into two so that users are not restricted to just one oven temperature or timer.
• Samsung Water Purifier (Family Faucet/Chef Faucet) – Wi-Fi and voice-enabled, Samsung’s water purifier offers improved filtration with two faucets for various uses, customizable horizontal or vertical installation, and remote, smart control.

• SmartThings Cooking – A one-stop culinary experience powered by Whisk’s Food AI, SmartThings Cooking recommends recipes fit to the user’s tastes and dietary requirements, builds meal plans and grocery lists and sends recipe data straight to appliances for integrated, intelligent cooking experiences.

Many of the products and services mentioned here are being spotlighted at this year’s virtual CES event, along with a range of other CES 2021 Innovation Award-winners from across the Samsung ecosystem including various products from the mobile category and a range of Samsung’s leading memory solutions.

Samsung Electronics today announced that its BESPOKE refrigerator will be available in the U.S. this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup will include an all-new 4-Door Flex format that has sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. The 4-Door Flex also features a new Beverage Center and an improved Flex Zone. The lineup will also include Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colors and glass or steel finishes. Color options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.

“As families spend more time at home—and in the heart of the home, the kitchen—they’re investing in home appliances they can personalize, which is exactly what our BESPOKE lineup offers,” said John Herrington, Senior Vice President, General Manager of Home Appliances. “BESPOKE refrigerators are customizable on the outside with a variety of colors, materials, and finishes that you can select to match your style, and also customizable on the inside with convertible drawers and other unique features.”

The 4-Door Flex Brings New Features for All Your Refrigeration Needs

Maintaining the sleek overall design of the unit, Samsung Bespoke 4-Door Flex comes with a new Beverage Center inside the upper-left door that provides quick access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher automatically refills with fresh, filtered water, or you can easily infuse the water with a flavor of your choice. The refrigerator also features a Dual Ice Maker, which can make not only regular ice cubes but also small “ice bites,” which chill drinks faster.

Samsung Bespoke 4-Door Flex features an improved Flex Zone, a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family’s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.

In addition to the U.S., Samsung is also introducing the BESPOKE refrigerator lineup across the MENA and European regions in 2021—expanding beyond the Northern European and Asian markets where it is currently available.

More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

On January 11, Samsung built anticipation for their in-depth presentations at CES 2021 with a live-streamed press conference announcing the company’s new vision and some of their new innovations that are set to provide a ‘Better Normal for All’. The press conference opened with some powerful remarks from Sebastian Seung, President and Head of Samsung Research, who outlined how the company’s latest technologies have been informed by the changes brought about in recent times and developed to empower users to live more conveniently, intelligently and sustainably.

Read on to discover more about the biggest announcements from Samsung’s CES 2021 opening press conference.

Designing Products for a Better Normal for All

Seung kicked off the live-streamed press conference by noting the changes all have us have experienced since last year’s CES and the impact this has had not only on the way we live, but also on how we use technology in our daily lives.

“Among many things, your home has taken on a greater significance,” noted Seung, who went on to acknowledge the different and new methods people have been harnessing to stay connected while staying at home. “But what if that home, and those technologies in it, were actually built around you? At Samsung, we’re always finding ways to do just that,” he assured.

Personalizing Your Smart Experiences

In order to illustrate Samsung’s commitment to technology that creates a better normal for all, Seung introduced several of the company’s latest innovations designed to provide more intuitive experiences that not only match a user’s environment, but also their personality.

One such innovation is the Samsung Bespoke 4-Door Flex refrigerator, the latest addition to Samsung’s customizable Bespoke refrigerator lineup and the first Bespoke product to launch in the U.S. market. “Samsung Bespoke 4-Door Flex comes with even more ways to customize your kitchen for both form and function,” highlighted Seung of the refrigerator’s innovative design that allows users to tailor the product to their own preferences.

The second innovation introduced by Seung was designed with the understanding that, following the way the concept of the living space has changed over the past year, users’ needs have also changed as they require personalized product experiences everywhere in their homes. “We think your TV should reflect these changes,” he noted, going on to highlight the Samsung Lifestyle TV lineup as an example of the company’s efforts to provide innovations that reflect the changing tastes and needs of consumers. Seung then went on to unveil the brand-new 110-inch MICRO LED, a breakthrough product packed with new features to let users customize their space and their experiences as they wish. 

Seung then highlighted that, along with cutting-edge technologies, today’s users require personalized smart services that can respond and adapt to their daily routines, and went on to unveil two new services developed to help users stay more connected across different aspects of life: SmartThings Cooking and the Samsung Health Smart Trainer, a feature that tracks and analyzes user posture in real time just as personal trainer would.

Bringing Next-Generation AI Directly into Your Home

Seung next spotlighted the role artificial intelligence (AI) is capable of playing in the home. “Today, AI is about being more personal and predictive. It’s about benefitting you every day by being a core part of the products and services you enjoy,” he highlighted.

AI is already at work in several of Samsung’s leading consumer electronics, from smart washers to Smart TVs, where Neo Quantum Processor with enhanced upscaling capabilities can optimize picture quality to 4K and 8K picture output regardless of the input quality. However, explained Seung, the transformational power of AI is set to further come to life in users’ homes.

He then introduced a special guest to the stage – the brand-new JetBot 90 AI+, a robot vacuum fitted with smart object recognition technology for intelligent ­cleaning. Seung went on to showcase that the JetBot 90 AI+ is fitted with LiDAR and 3D sensors for location mapping.

What Samsung’s Robot Assistants Can Do for You

Seung then reminded viewers that Samsung has introduced a range of intelligent, human-centered robots at previous year’s CES events, and that with innovations such as the JetBot 90 AI+, this year is no exception. “Samsung has been continuously improving our robotics, including many types of Samsung Bot,” he explained.

“You are at the center of all our innovations,” further affirmed Seung, who then went on to provide a glimpse into what this might mean for robotic solutions in the future by introducing Samsung Bot Care,1 a concept robot that recognizes a user’s behavior to be a better robotic assistant, and Samsung Bot Handy,2 another concept robot capable of serving as an extra hand in the home that flips the script on what a ‘home robot’ could look like.

For All Our Tomorrows

Sandeep Rana, Environmental Sustainability Specialist at Samsung Electronics, then took to the stage in order to affirm Samsung’s ongoing commitment towards building a sustainable and accessible future. “We need a holistic solution – and that’s our goal at Samsung,” noted Rana. Highlighting the potential that the next generation has to generate meaningful change in the world, Rana outlined the global support programs that Samsung has established over the past decade to nurture young people’s new ways of thinking, and the services that have been developed to provide everyone with access to technology.

Next, Rana provided a run-down of the ways in which Samsung is developing products and technologies so that the next generation can enjoy a green planet. “To start, we’ve put sustainability at the heart of some of our most popular products.” From the interchangeable modular design of their Bespoke refrigerators and the energy efficiency of their AI-powered washing machines to the company’s memory-saving solutions, Samsung is constantly exploring how technology can break down barriers for a better future, noted Rana.

Furthermore, initiatives such as Samsung’s Galaxy Upcycling Program are a “recognition of our need to take responsibility and be in harmony with nature,” affirmed Rana, who then highlighted the company’s eco-packaging innovations that won the Innovation Award at last year’s CES and announced that Samsung plans to use eco-packaging in all 2021 Lifestyle TVs and most of the 2021 Neo QLED line.

Rana concluded her presentation by introducing Galaxy Upcycling at Home, a new program that lets users decide how they want to repurpose their own Galaxy devices into convenient home devices. “This is a vision of a better, more inclusive and sustainable future,” noted Rana, “and we’re working toward it every day.”

Looking Ahead to a Bright Future

Following Rana’s presentation, Seung then returned to the stage to provide final thoughts before closing out the press conference. “What we’ve shared today is how, after a year of abrupt change, Samsung can help us all work toward a better, brighter future through next-generation technologies,” he affirmed.

Finally, Seung promised that the company would be showcasing even more products that enable us all to achieve a better world for generations to come at the company’s Unpacked event later in the week. “Together, we believe we can build a better normal for all,” he concluded.

Samsung Bespoke 4-Door Flex, 110-inch MICRO LED, and JetBot 90 AI+.

Continuing sustainability efforts, Samsung announces Galaxy Upcycling at Home
and expansion of eco-packaging for TV products in 2021

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels[1] are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring[2].

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes[3].

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer[4] feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care[5]: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy[6]: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

1.  160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

2. Availability of MICRO LED TV will vary by region.

3. Available on Android and iOS devices. A Wi-Fi connection account are required.

4. Specific features available may vary by region and product.

5. Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

6.Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

Combining Samsung Electronics’ latest advancements in telecommunications, semiconductors and display technologies with HARMAN’s automotive expertise, the Digital Cockpit 2021 was created to answer the question of ‘How far can we take vehicle technology?’

Since it was first introduced at CES 2018, the Digital Cockpit has been constantly evolving – adding new types of innovations each and every year. Read on to learn more about what 2021’s Digital Cockpit could mean for the future of vehicles, and how it will open the door for users to enjoy a wide range of experiences from the comfort of their car.

Transforming Vehicles Into Places Where Passengers Would Love to Stay

The Digital Cockpit 2021 was designed with a focus on simplifying communication and delivering fun on-the-go experiences.

The Digital Cockpit’s Drive mode is optimized to present drivers with a variety of information without obstructing their view of the road.

The solution combines a wide, 49-inch QLED display with a sound system that makes content feel that much more immersive. These technologies allow users to enjoy a customized entertainment experience, while also enabling them to communicate with the world around them.

That’s the true beauty of the Digital Cockpit in a nutshell: its displays, which are customized for various use cases, transform the vehicle into a versatile and convenient all-purpose space. One of the solution’s greatest strengths is its 5G technology, which enhances users’ experience by allowing them to utilize these features without interruptions.

Media mode makes full use of the Digital Cockpit 2021’s spacious Front Panoramic Display.

Wouldn’t it be nice if your car could serve as a mobile office? The Digital Cockpit makes this possible with tools that help users maximize their productivity when they’re on the move. The solution makes it easy to manage all kinds of work, supports video conferencing, and even includes tools for editing video clips. The Digital Cockpit’s interior proves that it is possible to work comfortably from your car with hardware that supports seamless mobile productivity.

▲ The Digital Cockpit 2021 not only supports video conferencing, but also includes tools to help users record and edit videos.

Safety is paramount when it comes to car design. To help foster a safe and relaxing driving environment, the Digital Cockpit 2021 features an expanded version of the Samsung Health service that’s included in Samsung’s latest smartphones and TVs.

Automotive Samsung Health analyzes passengers’ conditions utilizing a combination of cameras and wearable and mobile devices installed in the vehicle.

The new service, known as Automotive Samsung Health, analyzes passengers’ health status before boarding. It also regularly monitors passengers’ stress levels and will adjust the vehicle’s lighting, scent, or music in an effort to help them relax. In addition, by analyzing their sleeping patterns and the movement of their eyelids, the service can help ensure that drivers remain awake and alert when on the road.

(Left) The Control Display on the rear center armrest includes simple controls for adjusting the temperature and volume. (Right) A view of the armrest’s Control Display when inactive.

The Digital Cockpit’s Control Display on the rear center armrest includes a touch-based control pad that allows passengers to manage a variety of environment-related functions via simple and intuitive gestures. The controls automatically disappear when passengers aren’t using them, enhancing the interior’s modern look.

Spending a Day With the Digital Cockpit 2021

What are some good ways to utilize Samsung’s latest Digital Cockpit, which is customized to cater to our ever-changing lives? Check out the following use cases to find out how the Digital Cockpit 2021’s detailed features will help redefine vehicles as we know them – transforming them from a simple means of transportation into a space for managing aspects of daily life.

We’re living in an era of incredible content. The Digital Cockpit 2021 offers you the freedom to enjoy that content anytime, anywhere. It does this by transforming your vehicle into a mobile entertainment hub that’s just as comfortable as your living room.

The Digital Cockpit 2021’s Front Panoramic Display is optimized for enjoying content.

Take the Digital Cockpit’s Front Panoramic Display, for example. When driving, only the top half of the screen is exposed to avoid obstructing the driver’s view. However, when the vehicle stops or parks, it adjusts the display to a more prominent position to enable users to take full advantage of its 49-inch screen. The spacious display allows you to enjoy real-time gaming, online concerts, live broadcasts and more at a level of immersion that makes you feel like you’re really there.

(Left) The steering wheel includes a built-in screen with controls for the Front Panoramic Display. (Right) The backseat display can be adjusted to either a horizontal or a vertical position depending on the situation.

In the center of the steering wheel, where most vehicles would feature a car horn, the Digital Cockpit features a driver-exclusive screen. It’s yet another example of how the Digital Cockpit takes the traditional automobile interior to the next level. Now, rather than using physical buttons to honk the horn or activate turn signals, drivers can utilize an 8.8-inch touchscreen LCD display. The display works as a controller when enjoying entertainment, making it easy to play content, adjust the volume, and navigate the menu. The display maximizes users’ enjoyment of the Digital Cockpit by providing an optimal tool for managing its functions.

To maximize users’ sound experience, the speakers are also installed on headrest of each seat. This allows users to fully enjoy the HARMAN sound system’s premium audio performance, and makes it easier for them to immerse themselves in their favorite games.

The Out-Cabin Screen offers users a premium entertainment experience when they’re outside of the vehicle.

The vehicle also features an Out-Cabin Screen located on its back side that allows users to enjoy a wide range of content when engaging in outdoor activities like camping.

The Digital Cockpit’s studio mode offers tools to help users create dynamic videos even when they’re on the go. It works in conjunction with the vehicle’s in-cabin cameras, which are located in the upper part of each seat. After recording a memorable moment, users have the option to create their own content utilizing various editing tools. To help make each video that much more unique, we recommend trying out a variety of filters depending on the mood of the clip.

After filming, it’s time to utilize the 13.2-inch Center Information Display located in the center of the front seat. This touchscreen display allows users to conveniently manage a wide range of apps and functions. Included among them is the Share content function, which lets users instantly upload recorded videos or share them with passengers in the rear using the Digital Cockpit’s backseat display.

Users can easily upload the content using the Center Information Display, which is located in the center of front seat.

What driver wouldn’t want the assistance of a helpful eye that can scan the road in real time to help you arrive at your destination safe and sound? The Digital Cockpit 2021 makes this possible with its 360 Vision Monitoring System. When driving, parking or stopping, the system recognizes vehicles and pedestrians near the car in real time utilizing a combination of four cameras and deep learning technology. By keeping you abreast of everything it sees, it helps reduce risks when you’re on the road.

Located in the top-center of the windshield, the Digital Cockpit 2021’s Floating Window display presents drivers with a variety of useful information. This includes insights on the vehicle’s surroundings, as well as traffic signals, road signs and weather information.

The vehicle’s exterior features a front-mounted screen that allows drivers to display messages for pedestrians or other drivers

To help them navigate uncertain roads, the Digital Cockpit 2021 allows drivers to communicate with those around them using audiovisual methods. The vehicle is capable of recognizing when pedestrians are nearby, and its front-mounted display can be used to display messages for pedestrians to help ensure their safety.

The vehicle’s directional speaker is much softer than traditional, loud car horns, and allows drivers to grab the attention of other drivers and pedestrians at crosswalks in a way that reduces noise pollution in urban areas.

Combining immersive entertainment with next-level safety functions and productivity tools, the vehicles of the future will be so much more than a means to get from Point A to Point B. By continuously updating its Digital Cockpit solution, and unlocking new and enriching in-vehicle experiences, Samsung is bringing us closer to making that exciting future a reality.