Organized by the iF International Forum Design GmbH, the iF Design Award contest started in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories including product, packaging, communication and professional concept.

This year’s achievement of 55 awards, including the gold award for the Modernist Column Refrigerator, CHG90 QLED gaming monitor, the Odyssey gaming PC set, and Samsung Power, is Samsung’s greatest yet, since first participating in the iF Design Award in 1996. Samsung has now won more prizes than any other company in the last three years of the iF Design Award.

“Through a deep understanding of what people really want, we will continue to strive for designs that enrich our customers’ lives through human-focused innovation,” said Dontae Lee, Executive Vice President and the Head of the Corporate Design Center at Samsung Electronics.

The Modernist Column Refrigerator is a super-premium built-in column-type refrigerator leading change in modern design in the U.S. built-in market. It features 3DLighting, which illuminates the elegant all-stainless-steel interiors, and intuitive functions such as the dual door-mounted cameras, Push-To-Open Door assist, and waist-high Hidden Touch Control Panel. An internal water dispenser provides fresh filtered water, while Dual Icemakers serve both traditional and Cocktail Ice.  Precise Cooling technology with two evaporators also ensures the freshest ingredients.

The CHG90 QLED gaming monitor, a super ultra-wide 49-inch 32:9 screen with 1800R curvature, is equivalent to two 16:9 monitors side by side, generates an exceptionally engaging gaming experience. The monitor frame and stand embody robustness, solidness and durability, while the monitor can be tilted up and down or adjusted left or right for optimal usability. Gamer-friendly features, such as shortcut keys that can save personal settings in each of the gaming screens, ensure smoother gameplay for the winning edge in onscreen contests.

The Odyssey is a compact, powerful gaming desktop offering a clean and fresh approach to gaming with a keyboard and mouse. With a unique, bold sitting position and optimized cooling, the Odyssey slim is the flagship gaming desktop. The Odyssey mechanical keyboard* is designed for serious gamers, with ideally angled cherry keys for optimum quick-fire responsiveness. The Odyssey gaming mouse* includes ambidextrous detachable wings catering to various gaming styles, and to the size of hand by each user.

Lastly, the Samsung Power, a wireless charger convertible and battery pack designed as a companion device for the Galaxy smartphone, can function as a stand with both horizontal and vertical positions for watching multimedia or making video calls. It can also be folded into a slim pad for easy carrying and storage. The cushion pad safeguards the phone from external shocks or phone vibrations and maintains a stable charging position. The leather-like texture and compact design enhance the complete look of the design. The battery pack is designed for ultimate portability, thanks to its optimal size, curved sides, and non-slip surface coating. Also, the rubber strap on top makes it easy to carry and reduces the risk of dropping.

In addition to the four gold awards, 50 other iF Design Award recognized Samsung’s products including Galaxy S8 & S8+, Galaxy Note8,  The Frame TV, QLED TV Q9, 36-inch French Door Built-in Refrigerator, and POWERstick PRO.

For more information, please visit https://ifworlddesignguide.com/design-excellence.

*The Odyssey mechanical keyboard and gaming mouse are not commercially available products.

The World’s First 49” 32:9 Ultra-Wide Gaming Monitor CHG90

Kuala Lumpur, 14 December 2017 – Gamers rejoice! Samsung Malaysia Electronics is proud to introduce the future of gaming with the unveiling of its new CHG90 ultra-wide gaming monitor, which features the powerful High Dynamic Range (HDR) picture enhancement technology typically reserved for televisions. When combined with the CHG90’s ultra-wide, curved design and new QLED “Quantum Dot” composition, this HDR integration produces a realistic, detailed picture that showcases games exactly as developers intended, and dramatically improves gameplay with crisper colours and sharper contrast.

“Malaysians have a deep passion for gaming and as such, they want to feel completely immersed in their favourite games. Samsung wants to help deliver the ultimate gaming experience, and now with our new gaming monitor providing the most stunning visual and realistic content; we are able to turn that feeling into a reality. The CHG90 ultra-wide gaming monitor is a gateway to the future of gaming for casual, enthusiastic and competitive gamers alike, and we look forward to build upon these game-changing technologies to further meet the needs of gamers, developers and partners in the coming years,” said Jimmy Tan, Head of Consumers Electronics, Samsung Malaysia Electronics.

A More Vivid and Detailed Gaming Environment

The QLED quantum dot technology delivers a new metal core and supports both approximately 125 percent of sRGB colour spectrum and 95 percent of the Digital Cinema Initiatives (DCI-P3) motion picture standard to deliver an exceptionally wide colour range. This creates vivid looking characters and provides a realistic life-view on the games natural surroundings, adding a sense of thrill to gaming.

Samsung’s CHG90 sets the new visual standard for gaming displays by projecting a 32:9 aspect ratio and 3,840 x 1,080 double full HD (DFHD) resolutions across a 49-inch screen. The CHG90 extends the playing field for gamers, with its broad design surpassing industry standards while simultaneously representing the widest monitor in the company’s gaming portfolio. Now gamers can spot their enemies with ease and seize the opportunity by striking first!

The monitor delivers stunning 1,800R curvature and an ultra-wide 178-degree viewing angle, maintaining content visibility from any location within a given space. As a result, gamers no longer have to worry about the logistics, expenses and central bezel interference that occur when combining multiple smaller monitors together for an expanded view.

Ideal for first-person shooting, racing, flight simulation and action-heavy games, the CHG90 aligns an accelerated refresh rate (144Hz) and 1ms motion picture response time (MPRT) with advanced, four-channel scanning technology to deter motion blur and produce a more consistent picture across the entire screen, bringing out the best in gaming content. This allows for better responsiveness to games, making it run faster and smoother, adding the element of excitement for gamers.

Designed for Next Level Work and Play

The CHG90 arrives as the best Samsung gaming monitor to feature AMD’s Radeon FreeSync technology, bringing gaming to the next level. Radeon FreeSync supports a wide colour gamut to showcase HDR content with twice the perceivable brightness and colour than that offered by the sRGB standard. As a result, users can enjoy a smooth, low-latency plug-and-play HDR gaming experience without having to frequently readjust software or monitor settings.

The CHG90’s spacious design and powerful performance make it equally suitable for work and play. The intuitive Easy Setting Box screen-division software is especially useful for multitasking, allowing users to, with a simple click; divide their screen into multiple windows of varying sizes by utilizing customizable window configurations.

The monitor’s low-reflection coating adds comfort to extended gaming and browsing sessions by minimizing strain on users’ eyes. The monitor’s low-reflection coating adds comfort to extended gaming and browsing sessions by minimizing strain on users’ eyes.

Those who use dual-monitor setups will often connect different devices to each screen to manage them side by side. The CHG90’s Picture-by-Picture (PBP) function supports the simultaneous connection of two external inputs, essentially allowing the monitor to serve as two separate screens for different devices, providing the ultimate multitasking flexibility and efficiency.

The new CHG90 ultra-wide gaming monitor will be available from 15^th December onwards at a retail price of RM 6,499. For more information, please visit http://www.samsung.com/my/monitors/.