When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI, together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.

From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.

Seamless communication for every moment

Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages.

Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate^[1] is your secret weapon. Built into your Galaxy device[2], it allows real-time audio translation with the person you’re speaking to, accompanied by a transcript on-screen, for stress-free communication. Offering support for a total of 30 languages and dialects, Live Translate enables you to enjoy nothing but smooth conversations when you’re out exploring.

If you’re texting instead, Chat Assist^[3] enhances sentence structure, refines expressions, corrects grammatical errors and even generates complete sentences to save time while adjusting the tone to match your personal style. This makes sure you can communicate effortlessly with someone in multiple languages[4], with your message coming across as polite and culturally appropriate.

Find the Best Itinerary for You

Curate your personalized photo itinerary of New York City with Gemini Live

Let’s say you are planning a trip to New York City with your friend, and the both of you have a different list of photo spots you’d like to visit. With only a few days to explore, make the most out of your time and simply tell Google Gemini Live^[5] what each of you want, and it will create a seamless itinerary that fits in the places on both your lists. Now enhanced with multimodal AI, Gemini also enables seamless interactions combining voice, touch and visual input, to offer intelligent, conversational guidance that supports your journey of exploration.

Here Gemini pulls together a visual itinerary of New York’s most iconic photo spots, including the scenic views from DUMBO, the cobblestone charm of SoHo, and the architectural wonder of the Jenga Building in Tribeca. No toggling between apps, no search fatigue, just instant, intelligent planning. And whether you’re using the new Galaxy Z Fold7 or the Galaxy S25 series, AI-powered camera software like the optimized ProVisual Engine enables sharper outputs, making sure you and your friend are all set to capture some amazing shots for the memories.

Dive Deep into Local Essences

With Circle to Search, discover the story behind any image instantly.

After you get back to the hotel from your day of exploring Tribeca, you wonder what building is actually in that photo you snapped.

With Circle to Search with Google^[6], all you need is to press your home button and circle the item on screen. Instantly, Circle to Search identifies it as the Jenga Tower, giving you all the details without needing to type a single word. Whether it’s a piece of street art in Melbourne or a historic temple in Bangkok, Circle to Search on your Galaxy device is your in-pocket local guide that reveals the story behind every landmark, mural and more – adding meaning to every experience.

Ready to take off and explore the world your way? Take the lightweight Galaxy Z Fold7 along and make use of its wider screen with a new 21:9 aspect ratio perfect for multi-tasking as you plan, translate, and discover all at once. Or keep things compact with the Galaxy Z Flip7 – your pocket-sized travel companion ready to support with quick translations and capturing moments, all conveniently from the FlexWindow.

With Galaxy AI and the latest foldables by your side, make each step of your journey smarter, smoother and more connected than ever.

Get 3 years of accidental & liquid damage protection with Samsung Care+ when your purchase Galaxy Z Series from 6 October to 31 October 2025.

To purchase the Galaxy Z Series, please visit: https://www.samsung.com/my/smartphones/galaxy-z/

[1] Live translation is available through the Samsung phone dialer and some third-party apps, such as WhatsApp, Facebook Messenger, Instagram, Signal, Line, WeChat, Telegram, Meet, and Kakao Talk. Certain regions and languages may not be supported. Arabic, Chinese (Simplified, Cantonese), English (US, Great Britain, India, Australia), French (France, Canada), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (US, Spain, Mexico), Thai, Vietnamese, Turkish, Romanian, Swedish, and Dutch are supported languages.

[2] Live translation during calls is available on the Galaxy S25 Ultra, S25 Edge, S25+, S25, S25 FE, S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, S22 Ultra, S22+, S22, Z Fold7, Z Fold6, Z Fold5, Z Fold4, Z Flip7, Z Flip7 FE, Z Flip6, Z Flip5, Z Flip4, Tab S11 Ultra, Tab S11, Tab S10+ 5G, Tab S9+ 5G, and Tab S8+ 5G. The feature is not supported on the Galaxy Tab S10 Lite, Galaxy Tab S10 series (Wi-Fi), Galaxy Tab S9 series (Wi-Fi), Galaxy Tab S10 FE series, Galaxy Tab S9 FE series, Galaxy Tab S8 series (Wi-Fi), A series phones or tablets, or on other models.

[3] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[5] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

From AI-powered productivity and enhanced durability, to massive immersive displays and more, the latest additions to the Galaxy A Series deliver experiences that are A.W.E.S.O.M.E. in every way.

In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live on the Galaxy A17 or enjoying the Galaxy A07’s long battery life by binge-watching videos, get more out of every day with the new Galaxy A Series.

The rapid rise and popularity of AI technology has had many companies racing to jump on the wagon. Yet for Samsung, AI is not new. We have been building intelligent connectivity into our devices for over a decade, as part of our continuous efforts to deliver deep and meaningful benefits to users through our technology and innovation. Having unveiled our “AI for All” vision at CES 2025 earlier this year, Samsung is on a mission to empower users through AI at every touchpoint.

We recently sat down with CU Kim, President and CEO of Southeast Asia & Oceania (SEAO), at Samsung Electronics, to discuss Samsung’s distinctive approach to AI in one of the world’s most diverse and dynamic regions. What emerges is a picture of innovation grounded in a deep understanding and vision of AI’s role in creating impactful, personal everyday experiences.

Q: How would you describe Samsung’s approach to AI in Southeast Asia and Oceania region?

A: We’re focused on democratizing AI so that it delivers genuine value to consumers across different price points, regardless of their level of technical literacy. Today, 77% of SEAO users of Galaxy AI-powered devices are using our variety of Galaxy AI features, which are available not just on our latest flagship models, but also on previous flagship models, FE and Tab series[1]. Users of our affordable A series range[2] can also enjoy AI features such as Circle to Search with Google[3] and Best Face[4] which selects and combines the best expressions for up to five people from a motion photo for a perfect shot.

What sets our approach apart is how we’re integrating AI to solve real challenges that consumers face. Take communication, for instance. Our translation features, which break down language barriers, is a useful tool to navigate our region’s incredible linguistic diversity. Our on-device Galaxy AI features can also operate independently without requiring constant cloud connectivity – providing a reliable experience for SEAO users regardless of varying network infrastructure across the region.

Looking beyond mobile, we are extending this intelligence to our entire ecosystem of devices and appliances. Home AI learns from your habits and routines to develop a hyper-personalized smart home experience for you. This is underpinned by SmartThings, our smart home platform that connects and creates truly intelligent homes so you can have full control over your living space.

Q: How do you see AI transforming the landscape across Southeast Asia and Oceania?

A: With AI technology, consumers today have higher expectations of their day-to-day experiences whether in terms of efficiency, seamlessness and ease of use. For example, internal data is showing that AI capabilities such as the AI ProVisual Engine and Enhanced Search capabilities were the most sought-after AI features on our Galaxy S25 series among both Samsung and non-Samsung users. Even in households, consumers are looking out for smart features and functions when considering TV purchases[5], such as our latest line-up of OLED and Neo QLED TVs, which deliver a personalized and advanced viewing experience through its AI features.

In our region, we are deeply passionate about creating new possibilities for the next generation who are embracing AI with remarkable enthusiasm, optimism, and even a touch of resilience. In fact, based on a recent survey we conducted[6], a staggering 9 out of 10 youths in Southeast Asia are already incorporating AI tools and services into their day to day, whether for learning, creative tasks, staying informed, or more altruistic purposes like driving positive change in their communities. And while 65% of youth believe that AI will create new job opportunities, they are likewise cognizant that some jobs will inevitably disappear – further taking concrete steps to learn more about AI and develop AI-related skills.

Q: For businesses and organizations, how will AI shape Samsung’s growth strategy in the SEAO region?

A: The opportunities for businesses and organizations to tap into and benefit from AI in our region are tremendous. With SEAO’s rapidly developing digital infrastructure, businesses here are uniquely positioned to leapfrog legacy systems and implement AI-driven solutions from the ground up.

We want to bring our best AI-powered digital solutions to business partners. Through initiatives like SmartThings Pro, we are enabling businesses to create intelligent environments that enhance operational efficiency and customer experiences. This B2B platform is set to transform new categories and industries – for example, providing personalized and sustainable hospitality experiences to hotel guests; or enabling the remote management of displays and devices across multiple buildings in commercial facilities, from shopping malls to educational institutions.

That said, a key element of our B2B strategy is not just our technology, it’s our openness to foster close partnerships to create customized AI solutions that deliver meaningful outcomes. In Indonesia, we recently launched the Samsung Digital Lighthouse School program together with two schools, Al Muslim Bekasi and Salman Al Farisi Bandung, to enhance the learning experiences of over 2,500 students through the Galaxy Tab S and A Series.

Q: What excites you the most about upcoming innovations and what’s next for Samsung?

A: I’m particularly excited to see how our innovations empower communities to elevate passions. Gaming enthusiasts for example, will love the transformed mobile gaming experience on the Galaxy S25 series, with console-quality visuals enabled by features like ProScaler and advanced Ray Tracing, powered by the Snapdragon 8 Elite for Galaxy processor.

Gaming is very important to us at Samsung, and we have partnered with Moonton Games to bring the first-ever MLBB Campus Series tournament to student gamers in SEA. This is part of Samsung’s Galaxy Gaming Academy efforts to champion the next generation of esports players.

When it comes to everyday living, we have moved beyond simple device control to creating intelligent environments that anticipate needs. Samsung Health and SmartThings can optimize sleep environments by automatically adjusting temperature and humidity based on users’ sleep patterns and the environmental conditions they live in.

By maintaining our focus on accessibility, personalization and security, we’re working to ensure that AI becomes a trusted companion that empowers instead of complicating daily life. Our upcoming innovations like the new Galaxy S25 Edge smartphone and the Bespoke AI home appliances with SmartThings, for example, will continue to embody this commitment. The future of AI is not about replacing human capability but enhancing them. At Samsung, we are privileged to be building that future together with the communities across SEAO in time to come.

To learn more about Galaxy AI, please visit https://www.samsung.com/my/galaxy-ai/.

[1] Availability and features may vary by market and/or model.

[2] Availability and features may vary by market and/or model.

[3] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.

[5] Based on the Samsung SEAO 2024 TV Awareness Study

[6] The Samsung 2024 Youth Survey on AI was conducted with 884 respondents across five markets, including Indonesia, Thailand, Malaysia, the Philippines and Singapore, from August to October 2024. Respondents were recruited via snowball sampling and results shown are based on weighted data for equal representation from each market.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Samsung Electronics Co., Ltd. today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display[1] offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimise eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

• Fan-favorite Circle to Search[2] with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
• Samsung Notes features like Solve Math[3] for quick calculations of handwriting and text, and Handwriting Help[4] to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
• AI assistants are instantly launched with a single tap of the Galaxy AI Key[5] on the Book Cover Keyboard. Plus, AI assistants can be customised based on users’ preferences for a more personalised experience.
• An upgraded Object Eraser[6] lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
• Newly introduced Best Face[7] ensures perfect group photos by selecting and combining the best expressions and features.
• Auto Trim[8] brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
• The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools[9] including LumaFusion[10], Goodnotes[11], Clip Studio Paint[12] and more, alongside other spotlight apps like Noteshelf 3[13], Sketchbook and Picsart[14].

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarised status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Please visit https://news.samsung.com/my/ for more updates on the Galaxy Tab S10 FE series.

Specifications

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1] Measured diagonally, 13.1″ in the full rectangle and 13.0″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners

[2] Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices.

[4] Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login.

[5] Book Cover Keyboard and Book Cover Keyboard Slim sold separately. A network connection is required to use Bixby or Gemini. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini.

[6] Results may vary based on the images and the object you’re trying to remove.

[7] Accuracy of results is not guaranteed. Best Face feature is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.

It can recognize up to five people per image and suggest up to three alternatives per person.

[8] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed.

[9] App availability and the terms of service may vary by country and region.

[10] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 50% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 50% discount promotion limited until Nov 30, 2025.

[11] Goodnotes app requires a separate download from Galaxy Store and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.

[12] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[13] Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.

[14] Picsart and Sketchbook apps require a separate download from Google Play Store. Additional features may require a separate purchase.

Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.

The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion, powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.

Your second brain that lets you work smarter

Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI[1] experiences that make every task easier, together with smoother performance, faster app launches, and enhanced energy efficiency[2].

This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? The new AI Select function recognizes vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.

Galaxy AI searches through your Samsung Gallery via voice command to find the photo you’re looking for

Finding that ideal sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra instantly understands and retrieves what you need. This natural language search capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.

Your personal information hub that knows you better

Imagine waking up to Now Brief[3], your personalized morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar[4] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.

Get personalized briefs throughout your day with Now Brief

Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini[5] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search[6] lets you search with Google for a song that you hear in the moment without switching apps.

You can also rest assured your personalized data is securely guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine[7] powers customized AI features by safely analyzing your data on-device to deliver highly tailored experiences based on your preferences and usage patterns.

Your trusted supercharged companion

All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon^® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance[8], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most p­­owerful processor you can get on Galaxy S series devices yet.

Enjoy binge-watching marathons with the Galaxy S25 Ultra’s enhanced battery usage time of up to 31 hours of viewing time[9]. For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon^® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber.

Your professional photographer upgraded

A more stunning videography experience on the Galaxy S25 Ultra

The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture the ideal selfie, AI improvements are ready to enhance every shot.

Shoot videos with improved 10-bit HDR for four times richer color and contrast[10] while after-dark scenes are brought to life without the grain with advanced noise removal[11]. Built-in ProScaler technology[12] also boosts display image scaling quality by up to 40%[13], making every photo and video more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.

More dependable than before

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass

From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2, which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance[14]. This means you can count on your digital companion throughout your busy day, from morning to night.

The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates[15] that enables it to perform reliably over a longer lifespan.

Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.

Purchase your own Samsung Galaxy S25 Ultra today!

Until 31 March 2025, enjoy offers worth up to RM1,100 when you purchase the Samsung Galaxy S25 Ultra.[16] The Galaxy S25 Ultra can also be purchase with 0% interest instalment plan of up to 36 months at participating banks.

To buy the Samsung Galaxy S25 Ultra, please visit: http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection

[4] Availability of functions supported within the apps may vary by country / region. Some functional widgets may require a network connection and/or Samsung Account login.

[5] Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Only available to users 18 years or older. Accuracy of results is not guaranteed.

[6] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to, Arabic, Chinese (Simplified), Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[9] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition and many other factors.

[10] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Compared to previous models.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Compared to Galaxy S24 Series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[14] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[15] Galaxy S25 Series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[16] While stocks last. Terms and conditions apply.

Samsung Newsroom explored the Galaxy A56 5G and A36 5G, highlighting four key elements that set them apart.

1. Stylish — A Sleek and Compact Design

The Iconic Galaxy A Series Look, Now More Refined

The Galaxy A56 5G and A36 5G take the signature design of the Galaxy A series to the next level, blending modern sophistication with a sleek aesthetic. The first thing that catches the eye is their slim, flat frame.

The Galaxy A56 5G features a polished metal frame, available in a range of stylish colors. The A56 5G’s colorways stand out with their milky matte finish, while the A36 5G’s color options captivate with their holographic effects.

▲ The Galaxy A56 5G will be available in Awesome Pink, Awesome Olive, Awesome Lightgray and Awesome Graphite, while the Galaxy A36 5G will come in Awesome Lime, Awesome Black, Awesome Lavender and Awesome White.

Their minimalist yet elegant rear design features a clean, vertically aligned three-lens camera layout with black camera rings that further enhance the refined aesthetic.

▲ (From left to right) The rear of the Galaxy A56 5G and A36 5G with their linear three-lens camera layout and black camera rings

A Slimmer and Lighter Body

Both the Galaxy A56 5G and A36 5G feature a 6.7-inch screen, 0.1 inch larger than that of their predecessors. The FHD+ Super AMOLED display delivers a peak brightness of 1,200 nits — 200 nits brighter than before — ensuring an even more immersive and vivid viewing experience.

Trimmed down by 0.8mm compared to their predecessors, both models also sport a slimmer profile at just 7.4mm thick, offering a firm yet comfortable grip when held. The flat key island design on the sides complement the streamlined aesthetic, adding to the devices’ refined look.

Thanks to their slimmer design, both devices are also lighter than the previous models, despite having larger displays. The Galaxy A56 5G weighs 198g — 15g lighter than its predecessor, while the Galaxy A36 5G shed 14g to come in at 195g.

▲ The slim 7.4mm profile combined with the flat frame and key island design offers a firm, comfortable grip when held.

2. Versatile and Intelligent — Fueled by Awesome Intelligence

 Searching Made Simple With Circle to Search

 Circle to Search makes finding information effortless. All users need to do is long press the home button, then draw a circle around anything interesting they see on their screen and watch in awe as Google provides relevant search results in an instant.

And it’s not just for images! Circle to Search now recognizes music as well — for example, the background music playing in a video. When watching something on YouTube, simply long press the home button. Then tap the music button to instantly find the name of the song featured in the video and the artist who sings it. That same song can be identified even when sung or hummed by a person, instead of being played from the video’s original audio.

3. Picture-Perfect — Smarter Camera Features and Photo-Editing Tools

Nightography and Object Eraser — Flawless Selfies Even at Night

Imagine taking in the atmosphere during a nighttime walk and snapping a selfie, only to be disappointed by the noise in the final image. Or perhaps a scenario where a countless number of selfies had to be taken before realizing none of them quite achieved the right look. With the enhanced Nightography feature on the Galaxy A56 5G, those frustrations are a thing of the past. Clear, vibrant selfies can be captured even at night with a 12MP front camera optimized to reduce noise and deliver smoother results.

Unwanted objects in the background can take away from a great selfie as well. Simply trace around those objects to remove them, and Object Eraser will seamlessly fill in the space where they originally were to blend naturally with the background, resulting in a clean, crisp photo.

▲ Clear, vibrant selfies can be taken even at night with Nightography.

Custom Camera Filters for Standout Selfies

Some portrait photos on social media just have that one vibe, an unmistakable look hard to find anywhere else. Instead of scrolling past those images, why not save them? With the Filters feature, users can easily create their own custom camera filters using saved images. Achieving the ideal selfie with the desired aesthetic has never been easier.

Best Face — Ideal Group Photos Everyone Will Love

Group selfies don’t always go as planned — someone could be blinking or have an awkward expression on their face. But with the Best Face feature, those slip-ups are an easy fix. Best Face analyzes the multiple frames of pictures taken using Motion Photo to recommend the best ones. All that is left for Galaxy A56 5G users to do afterwards is simply browse through the suggested frames and select a flawless group selfie where everyone looks their best.

4. Powerful and Secure — Enhanced Privacy Safeguards

The Galaxy A56 5G and A36 5G are the first in the Galaxy A series to feature One UI 7, offering more robust security than ever before. One key highlight is the hardware-backed Knox Vault, which combines a secure processor with secure memory to isolate users’ most sensitive data — like personal identification numbers (PINs) and passwords — from the rest of their device and ensure that no one else can physically or remotely access them. The new smartphones also come equipped with a range of extensive security innovations, including an enhanced Auto Blocker — Galaxy’s opt-in package of security measures that prevents unauthorized app installations and other security threats — and the new Theft Protection feature, which ensures personal data is protected even when devices are lost or stolen.

Samsung also provides six years of security updates along with up to six generations of Android OS and One UI upgrades for the Galaxy A56 5G and A36 5G, ensuring a secure and reliable mobile experience for years to come.

The Galaxy A series is back with cutting-edge innovations. With the Awesome Intelligence-integrated Galaxy A56 5G and A36 5G, Samsung looks forward to seeing even more people enjoy an Awesome lifestyle.

Available in Malaysia from 18 March 2025, the Galaxy A series devices will be available at the following prices and colours as follows:

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is a comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face[2] makes it easier than ever to capture a great group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks good in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography[3], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser[4] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[5] enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch[6] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits[7], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G[8]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.[10]

Upon release, Digital Key on Galaxy A56 5G[11] and Galaxy A36 5G devices[12] will be available in select markets in Asia, Europe, and North America with more markets to follow.

The new Galaxy A series is available in a range of colors.[13] Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, Mint and Peach Pink.

Pay Only RM10 to Get an RM100 e-voucher for Our New Galaxy A Series!

Until 17 March 2025, purchase the SR+ e-voucher for just RM10 and receive an RM100 e-voucher. You can use the e-voucher to purchase the new Galaxy A Series from 18 to 31 March 2025.[14] Don’t miss out on this new era of intelligence and reserve your e-voucher here today: https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-smartphone-evoucher

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: https://news.samsung.com/my/

Specification Table

 ^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[7] 1,200 nits at HBM (High Brightness Mode).

[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.

[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region

[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region

[13] Color and model availability may vary depending on country, region, or carrier.

[14] While stocks last. Terms and conditions apply.

The first night of Galaxy Land concluded with much fanfare as visitors enjoyed performances and embarked on an exciting and colourful adventure with the Samsung Galaxy S25 Series and Galaxy AI. Highlighted by incredible features such as the Audio Eraser, Best Face and enhanced Circle to Search with Google, visitors were brought on the Galaxy AI adventure and completed missions to redeem special gifts to commemorate their time. Music was another highlight of the night as visitors got to enjoy electrifying performances by DOLLA, Uriah and The Dukes to kick off the start of this 9-day event.

But that’s not all! If you’re still feeling curious about the Samsung Galaxy S25 Series, feel free to drop by Galaxy Land from 10am to 10pm, until 2 March 2025 at The Raintree Plaza at The Exchange TRX, and once again experience the incredible features and power of Samsung’s latest innovation.

Dolla with a dazzling performance at Galaxy Land.

The Dukes rocking it out in front of the energetic crowd.

Uriah’s musical number mesmerising all at Galaxy Land.

Visitors experiencing the latest features of the Galaxy S25 series.

To buy the Galaxy S25 series, please visit:  http://www.samsung.com/my/smartphones/galaxy-s25-ultra/buy/

Leveraging its unique foldable form factor, the Galaxy Z Flip6 and Galaxy Z Fold6 are accelerating a new era of communication, productivity and creativity. Find out the top reasons why users love the Galaxy Z series, their favorite Galaxy AI features to use, and more.

To buy the Samsung Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/

To buy the Samsung Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/

[1] The Samsung Consumer Market Insights’ SEAO Galaxy Z Flip6/Fold6 Post-launch survey was conducted from 27 August to 9 September 2024, with a total of 2,424 participants from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (303), Malaysia (300), New Zealand (301), Philippines (305), Singapore (307), Thailand (300) and Vietnam (308).