Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine disciplines: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“Today, design goes far beyond products or user interfaces. It shapes meaningful experiences that resonate with people.” said Mauro Porcini, President and Chief Design Officer of Device eXperience (DX) Division at Samsung Electronics. “Human-centered design will remain at the heart of our efforts — deepening immersion and advancing responsible innovation.”

Two Gold Awards Recognize Designs That Enriches People’s Lives

Music Studio 5, at first glance, is a classic rectangular speaker, but a closer look reveals its unique details such as the finely perforated grille that conceals the high performing audio units. Dynamic front lighting helps the user easily identify key functions and the timeless design integrates seamlessly into any space while capturing the elegance of an objet d’art. Yet the shape is novel and pure, signaling an expressive presence in the room. Music Studio 5 is also prepared to connect to a Samsung TV through the novel Q-Symphony wireless interface resulting in a true cinema-like experience at home.

Advanced Design Concepts for Appliance Accessories – named as ‘Samsung Home Appliances Accessories’ designated three colors for accessories – such as filters for vacuum cleaner and air purifiers – depending on their maintenance requirements and disposal methods. Through this design improvement, users can more easily recognize the needs of their accessories, especially if they have changed or been updated.

77 Awards Ranging From TVs to Home Appliances to Smatphones

Samsung Electronics’ 77 wins came across all design disciplines. In addition to the Gold Awards for the ‘Music Studio 5’ and ‘Advanced Design Concepts for Appliance Accessories, Samsung received awards in the Product Design category for the S95H OLED, a TV that  features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.; The Movingstyle, a lifestyle screen that follows you; Vision AI TV, an AI interface that adapts to your context; Spatial signage’, a glasses-free 3D display that delivers an immersive visual experience; Galaxy Z Fold7, the most advanced Galaxy Z series yet, seamlessly blending precision engineering and powerful intelligence to elevate everyday interactions, all in its thinnest and lightest design to date.

Other products and services that were recognized for design excellence include One UI 7, user interface that brings AI-driven enhancement with a bold new design for greater personalization and control to the user experience; Home Insight’, a smart home feature that analyzes appliance status and user patterns to recommend optimal, personalized solutions.

Samsung Electronics’ 77 awards is showcasing our human-centric design philosophy and how technology can become an enabler for living better, longer, loud and living on. The manifestation of the human side of technology.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“Innovation with AI can help resonate with our customers through the power of design” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “We will strive to provide designs that harmonize with consumers’ changing lifestyles and contribute to society and the lives of our consumers.”

Two Gold Awards Recognize Designs That Offer Customized Experiences for Different Lifestyle 

Ballie[1], an AI companion robot for the home, acts as a personal assistant that can autonomously drive around the home to complete various tasks. By connecting to and managing home appliances, Ballie can provide a helping hand to users in many situations — continually learning from users’ patterns and habits to provide smarter, more personalized services.

Advanced concept package design for small portable projectors — named as ‘Sustainable Design & Communication, BOJAGI’ — was inspired by a traditional Korean tool called bojagi. The design was implemented using scrap fabric, and was designed to be able to package and sustainably be reused regardless of its shape.

58 Awards Ranging from TVs to Home Appliances to Smartphones

Samsung Electronics’ 58 wins came across all design categories. In addition to the Gold Awards for the ‘Ballie’ and ‘BOJAGI’, Samsung received awards in the Product Design category for the Bespoke AI Laundry Combo, an all-in-one washer and dryer; Galaxy Ring, a wearable device packed with Samsung’s powerful sensor technology and Galaxy AI capabilities to help users keep track of their health by simply wearing it on their finger; and the Neo QLED 8K, a TV that provides an immersive experience with the infinity air design.

Other products and services that were recognized for design excellence include Foldable Galaxy AI UX, Bespoke refrigerator UX and the Newfound Equilibrium exhibition at Milan Design Week 2024. Foldable Galaxy AI UX enables seamless communication anywhere, anytime with AI-based mobile features like Live Translate, which enables easy conversations with someone in another language. And thanks to the dual screen functionality of Galaxy Z series, you can switch your device into FlexMode so both parties can see the conversation translated in a more natural way. Bespoke refrigerator UX provides various experiences that simplify user’s lives, such as managing food lists and controlling connected devices. And the Newfound Equilibrium exhibition showcases Samsung’s user centered design philosophy with an aim to inspire vision for a better future that encompasses the balance between people and technology.

For more information, please visit: https://www.samsung.com/my/ 

[1] Availability may vary by region.

Founded in 1953 as Die Gute Industrieform e.V., the iF Design Awards evaluates a comprehensive range of factors, including differentiation and impact, across a total of nine categories: Product Design, Packaging Design, Communication Design, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI).

“The design of consumer electronics plays a critical role in how users experience these products, and these awards signify the continual progress Samsung has made in this area,” said TM Roh, President and Head of the Corporate Design Center at Samsung Electronics. “While we continue to prioritize design that is essential and faithful to the purpose of the product, moving forward, we will harmonize with consumers’ changing lifestyles and elevate their experiences through sustained design innovation.”

Gold Awards for Two Innovative Products

The OLED TV (S95C) brings an ultra-slim thickness of 11mm, which minimizes the gap when installing the TV, thereby allowing it to be closely attached to the wall. This enhances the quality of the space while maximizing users’ immersive audio-visual experiences with the applied Dolby Atmos, which provides realistic, three-dimensional sound.

The Galaxy Z Flip5 Maison Margiela Edition packaging reflects Maison Margiela’s unfinished style by utilizing a distinct stitching pattern in the center of the flap. The whole body of the packaging resembles the type of archival sample box used in artisanal shops to store various fabric samples and threads. Additionally, the paper-based woven book cloth fabric covering the package’s exterior seamlessly blends the device with the haute couture aesthetic of Maison Margiela’s atelier.

75 Awards Ranging from TVs to Home Appliances to Smartphones

Samsung Electronics’ 75 wins came across all design categories. In addition to the Gold Awards for the OLED TV (S95C) and Galaxy Z Flip 5 Maison Margiela Edition’s packaging, Samsung received awards in the Product Design category for the Bespoke AI Laundry Combo, an all-in-one washer and dryer; Music Frame, a customizable wireless speaker designed to seamlessly blend into its surroundings; and the and Galaxy Z Fold5, foldable smartphones that use a new form factor to maximize the user experience with a larger cover display.

Other products and services that were recognized for design excellence include Daily Board, Q-Symphony and the Design Samsung Website. Samsung Now+ displays useful information such as the weather or a live home security camera feed without the TV even being turned on; Q Symphony maximizes immersive experiences by using AI sound technology to analyze consumers’ viewing spaces; and the newest version of the Design Samsung Website has an enhanced mobile experience and user-friendly interface.

For more information, please visit: https://news.samsung.com/my/

To learn more about the story behind the wearable, the Newsroom team sat down with the designers of the Galaxy Watch – Tommy Choi, Hyemin Bae, Jaehyung Hong and Sanhui Oh – as they introduced the new addition to the Galaxy family of devices.

Q. The Galaxy Watch showcases a wide array of new options, with two different sizes and various colors available. How did you approach designing the new Galaxy Watch?

A. The newest Galaxy Watch’s design focused on millennials, a generation that prioritizes stylishness and loves being active without bounds. Our answer to the needs of this generation was an outer design that covers a wide range of styles – from classical moods with elegance to casual moods with a dose of freedom. We also made sure to preserve the legacy of the real watch philosophy that we have held over the years to instill the watch with a complete identity.

The design embodies the spirit of activeness, inspired by the remarkably sporty racing watch. The index design with the inverted triangle is one of the results of this design. The tip of the index triangle is designed to precisely align with the hands of the watch so that users can accurately tell time even in active and dynamic conditions.

Q. What kinds of changes were made to its outer design?

A. Whereas the previous model featured a more masculine identity with its weighty body and bold thickness, the Galaxy Watch puts focus on micro details to create a more sensitive design. This design has a tight-knit and low-cut knurling finish of the bezel to minimize malfunctions and create a natural style suitable for women as well.

Q. How does the strap accentuate the Galaxy Watch’s design?

A. We tried to capture not only the style of the Galaxy Watch, but also the various preferences of our users with the strap. The silicon strap features a new stripe pattern design that wraps around your wrist to express a sense of speediness and activity.

Furthermore, each product comes with straps in multiple colors, which users can mix and match with the body to give a unique makeover of the Galaxy Watch’s mood.

Q. Could you elaborate further on the multiple color combinations available?

A. The 46mm Silver’s Onyx Black, Deep Ocean Blue, and Basalt Gray straps bring an exquisite finish to the product’s charm. The 42mm Midnight Black comes with Onyx Black, Lunar Gray, Terracotta Red, Lime Yellow, and Cosmo Purple straps, and the 42mm Rose Gold can be paired with Pink Beige, Cloud Gray, and Natural Brown straps for users to blend different colors and express distinctive moods for every occasion.

These colorful Galaxy Watch straps can be matched with the Galaxy Note9’s case as well, so users can stylize their smartphone and smart watch with a singular visual identity.

Q. How did you take concerns such as battery life into consideration?

A. The Galaxy Watch isn’t a device you can easily and regularly charge as you would with a smartphone, so there has always been a consumer need for a longer battery life. That’s why we put a lot of effort into the battery every time we released a new product in the series. With a 10nm (nanometer) chipset, the Galaxy Watch’s processor is smaller and consumes less power than previous models – but it is also more powerful than ever before. The Galaxy Watch 46mm model, for example, can achieve 80+ hours of battery life with typical usage¹.

Q. Were there any other changes to the hardware?

A. The Galaxy Watch’s hardware has gone through a comprehensive transformation. The most noticeable part is the sensor located on the back of the product. We increased the number of rear sensors that touch the body to more precisely and quickly detect information regarding user conditions. On the other hand, we decreased the surface area of the sensor that touches the skin and designed it to protrude slightly to better detect user conditions, while eliminating inconveniences such as the accumulation of humidity.

In the evolution of the wearable device, the Galaxy Watch now encompasses the smart lifestyle. The Galaxy Watch is the perfect complement to Millennials, never ceasing to take on the new challenges of the unknown.

¹ Typical Usage: Galaxy Watch 46mm up to 80+ hours; Galaxy Watch 42mm up to 48+ hours. Battery life with typical usage using combined actions including notifications (55 times), checking time (56 times), checking text messages (25 times), talk time (13 minutes), music streaming (15 minutes), workouts (30 minutes), basic controls (30 minutes) and sleep mode

Form that is Perfected through Perpetual Refinement

The Galaxy S9 has been carefully and delicately shaped to preserve the bare essence of design. With attention to detail and precise technology, the Galaxy S9 showcases a perfectly singular form.

Experiencing Unity through Curves

To establish a visual sense of unity in their form, the display and body come together to create a single silhouette. The Galaxy S9 boasts an enhanced design quality by adjusting the curvatures of the body and display to swerve together. Users can experience oneness from the harmonious curves that connect the body and display.

A Visually and Functionally Enhanced Metal Frame

The metal frame uses an upgraded aluminum material with improved resistance to scratches. The frame is also slightly more protruded than the glass for an increase in durability. Samsung added a Satin Gloss finish to the metallic material to give a soft and glossy shine and established unity between the body and the frame by applying the same color to the frame and body.

Visually Experiencing Oneness

The front surface of the Galaxy S9 features a shortened length on the top and bottom part with a reduced bezel for deeper visual immersion. Furthermore, it concealed the hole used by various sensors on the top to minimize visual distraction.

Understanding Value through Usage

Some values cannot be understood by simple observation. The Galaxy S9 understands the nuances of a user’s experience and provides an optimized design.

Heartfelt Considerations and Detail in the Palm of Your Hand

The delicately crafted design of the Galaxy S9 is based on profound consideration for its users. The height and width of the Physical Key on the side has been adjusted for easier use with just one hand. The curves of the device’s sides have been gracefully reduced to allow for a much more stable and comfortable grip.

The two camera holes on the back are vertically aligned to create a slimmer and more stable look to the rear design. The camera and rear sensors are designed to blend even more harmoniously with the body. User’s comfort is further enhanced by the fingerprint sensor placed in the center to make it easier to reach with either the right and left hand.

Completing the Display Design

The all-new AOD (Always On Display) features 20 different GIF animations that are offered by default. Users can personally pick and choose images to put on display to reflect the user’s mood. The Lock Screen, which users see countless times throughout the day, has been designed to bring a sense of visual completeness. The various components of the Lock Screen, such as the text used for the clock and date, automatically change in color to adjust and blend to the background that has been set by the user to complete a wholesome and adaptable Lock Screen.

Relishing the Richness of Sound

The Galaxy S9 has changed to enrich our lives with the richness of sound. The dual speaker’s surrounding effect emits wide and far-reaching sound. The speaker hole on the bottom of the device has been combined into a single hole to orchestrate a much more natural sound.

Colors that Embody Light, Accessories that Embody Lifestyle

Samsung instilled the sensibilities and familiarities of everyday life into the smartphone, the one device users spend the most time with throughout the day.

With refined colors and a wide selection of accessories, the Galaxy S9 harmonizes more naturally with our daily lives and surrounding environments.

The Galaxy S9’s Colors that Capture the Course of a Day

The Galaxy S9’s four colors were created from the shades of light that change throughout the day. Black is inspired by the darkness of night just before dawn; Gray portrays the soft glow of light that passes through a frosty, foggy morning; Blue is the color of water when a warm ray of morning sun shines through; and Purple embodies the colorful palette of a sunset that spreads throughout the evening sky. Through the Galaxy S9, users can witness the perfect impressions of light as it travels the course of daily lives.

Accessories Instilled with Familiar Materials and Colors

The accessory cover comfortably and delicately fits the device, while reflecting users’ taste and lifestyle. On top of the previous clear cover and silicon cover, Samsung has ramped up the selection with new materials and colors. The Weaving is an exquisite cover that sports a fabric-based weaving pattern; the Hyper Knit uses materials from sneakers to give a boost to youthful and sports-like feel; the Rugged is a witty design that looks like a mini carrier; and the Alcantara demonstrates the high-quality finish of the fine leather. With this wide array of materials and designs for the accessories, the Galaxy S9 becomes a tool to express a user’s unique taste and style.

*Covers and other accessories are sold separately.

The delicately refined design of the Galaxy S9 accompanies the user in all moments, by gently permeating into the details of everyday lives to unveil its unique value more powerfully.

To see more Samsung Electronics desgin stories, please visit design.samsung.com.