Pioneering Automotive Solutions

Samsung’s automotive solution offering has been one of the highlights of this year’s CES, and at the Encore Hotel showcase, key components and technologies for in-vehicle infotainment, telematics and the advanced driving assistance system (ADAS) were on display to invited customers and partners.

Exynos Auto V9 is Samsung’s first dedicated automotive system-on chip for next-generation IVI (In-Vehicle Infotainment) systems. The Exynos Auto V9 can support up to six high resolution displays through powerful processing from eight core CPUs and a tri-cluster GPU, an advanced GPU arranged in three separated sets of GPU cores able to seamlessly support multiple systems simultaneously. The Exynos Auto V9 is also equipped with a neural processing unit (NPU) that processes visual and audio data to accurately recognize face, speech and gesture patterns for intelligent driving experiences. The showcase demo presented diverse concurrent driving assistant and entertainment experiences – for example, the running of navigation in the central information display (CID) at the same time as a movie plays in rear-seat displays.

Exynos Auto T is a telematics solution that empowers safe driving experiences through the integrated use of telecommunications and informatics technologies. The industry’s first cellular modem to support multi-mode from 2G to 5G NR, the Exynos Modem 5100, was also showcased.

ADAS is leading the way in in-drive visual perception capabilities. The demonstration showcased how the ADAS system can recognize and detecting all manner of objects such as cars, pedestrians and traffic signs. Furthermore, the DRVLINE, an open, modular and scalable platform for building ADAS with a faster time to market, was introduced at the showcase.

ISOCELL Auto image sensor is an advanced new solution capable of bringing about a wholly new driving experience thanks to its high performance in detecting objects in a variety of lighting conditions. The ISOCELL Auto image sensor technology provides unrivalled object recognition in a diverse range of driving environments, as the sensor’s high resolution and fast frame rate enables the accurate detection of any moving objects, while its high light sensitivity assists in object recognition even in dark lighting conditions. Furthermore, a wide dynamic range permits the sensor to respond quickly and effectively to sudden changes in brightness, as one might experience when driving in or out of dimly-lit tunnels.

Innovative Pixel Solution for Smart ADB(Adaptive Driving Beam) is the next-generation one-chip LED solution for headlamps that helps prevent glare affecting preceding and oncoming vehicles or pedestrians by automatically controlling the light distribution of a headlamp. Samsung presented this highly-specialized LED solution by demonstrating different driving situations including when a driver starts the engine, needs high or low beam, and faces preceding or oncoming vehicle.

Next-Generation Semiconductor Technologies

This year, five of Samsung’s latest semiconductor products have received recognition from the coveted CES 2019 Best of Innovation Awards – the Samsung 256GB 3DS DDR4 RDIMM, 512GB Universal Flash Storage, 3.84TB NVMe Z-SSD SZ1733, LM302S and the SSM-U Series.

Samsung 256GB 3DS DDR4 RDIMM is the industry’s fastest DDR4 and highest density memory module for next-generation enterprise server platforms, providing the finest high-density, high-performance consumer infrastructure solutions with extremely low-power consumption (15 watts at 1.2V).

Samsung 512GB Universal Flash Storage is the industry’s first 512-gigabyte embedded Universal Flash Storage (eUFS) for automotive A/V systems and next-gen flagship mobile devices, using Samsung’s new 64-layer 512-gigabit V-NAND chips. The 512GB eUFS package transfers a 5GB-equivalent full HD video clip to an SSD in about six seconds, over 8 times faster than a typical microSD card.

Samsung 3.84TB NVMe Z-SSD SZ1733 offers a new level of storage for supercomputing targeted for AI analysis, big data and IoT applications, using Samsung’s new Z-NAND chips which provide 10 times higher cell read performance than 3-bit V-NAND chips.

Samsung LM302S is the most user-oriented next-generation lighting platform to date, designed to improve work efficiency by helping users achieve a better circadian rhythm and healthier sleep. Its human-centric LED solution can improve a person’s concentration level for greater work efficiency by as much as 10% and improve sleep quality by repressing melatonin during the day.

Samsung SSM-U Series is a new type of smart module made up of tiny radar-based sensors with higher detecting sensitivity than conventional sensors. The SSM-U series features invisible and intelligent motion detection-based transmission for greater flexibility and reactivity in smart residential lighting.

Eventually, people will be driven by their cars – not the other way around. This will open the door to new possibilities. Cars will be a personalized workplace, entertainment center and a vital part of your digital life. And the best thing is, these efforts will also include functionalities to make driving safer and more enjoyable than ever. Samsung and HARMAN are committed to using their deep, combined technological experience to create the revolutionary car of the future. These videos will show you how.

Rinspeed Snap

Digital Cockpit Solution

Design and UX of Digital Cockpit Platform

DRVLine Automated Driving Platform

Moodscape

AudioworX

Configurable Audio Experience

It hasn’t been a year since HARMAN International became a wholly-owned subsidiary of Samsung Electronics focused on connected technologies for automotive, consumer and enterprise markets, and the two companies have already leveraged their combined teams and resources to drive future mobility forward. Unveiled today at CES 2018 are a host of unique connected car solutions that support HARMAN and Samsung’s joint mission to become the leader in connectivity and autonomous driving: connecting the lives of people, whether at home, on the go, or together in the car.

These key innovations showcase an integrated approach to a rich digital car experience, including:

• A reinvented digital cockpit platform for all vehicle segments that has given the interior of the car a makeover;
• A new telematics solution along with the industry first automotive-grade 5G-ready connectivity solution; and
• An ecosystem of partners and solutions to further build out the Samsung open autonomous platform, along with a showcase of our first implementation of this together with TTTech.

Each new solution was made possible through the HARMAN-Samsung alliance that leverages Samsung’s global scale, R&D capabilities, dominance in mobile/TV/semiconductors and distribution channels and HARMAN’s leading connected car heritage, relationships, market knowledge and growing community of innovation partners. Both companies are also making global investments in start-ups to help OEMs meet growing consumer demand for in-vehicle technology through scalable solutions that enhance the user experience for every vehicle segment.

“Together with Samsung, we have increased innovation speed through scale, resources and competencies to help automakers focus on the car’s evolution from device-centric to experience centric,” said Dinesh Paliwal, HARMAN President and CEO. “HARMAN has the heritage and expertise in automotive, and collectively HARMAN and Samsung harness our best technologies and global scale to accelerate how we better serve the needs of automakers in this rapidly evolving automotive market.”

New HARMAN Digital Cockpit Platform  

The new Digital Cockpit platform includes a suite of flexible and scalable premium experiences that support today’s connected lifestyles without compromising safety or performance. It’s available in standard and advanced system configurations and can seamlessly integrate the instrument cluster with center console via voice, haptic feedback, and physical knobs and steering wheel controls in a single, center screen for all vital vehicle information and features. This also supports a multi-modal approach for interactions with different human-machine interfaces to allow customization in terms of HVAC, media and user settings.

The Digital Cockpit platform brings an entirely new generation of communication and ergonomics inside vehicles, allowing drivers to focus on the road ahead while intuitively and safely interacting with their in-car technology. This is made possible through a projection mode for services and apps via a user’s smartphone, allowing for increased personalization. A greater IoT ecosystem via cloud technology in the entry-level segment, as well as mid/high-level configurations, not only improves connectivity, but helps lower costs and overall vehicle weight.

In a premium configuration, the Digital Cockpit weaves together a driver’s entire connected lifestyle across the Internet of Things. Through a multi-display layout that leverages HARMAN’s Ignite Platform, the in-car user experience can be personalized for the driver and passenger via services such as virtual personal assistants, portable profiles, augmented reality and more. This also allows for the Android OS to be integrated on four displays – a first for the industry.

Focused on a future generation of shared mobility, the premium Digital Cockpit personalizes occupant experiences, so drivers and passengers feel like the car is theirs even if they don’t own it. By leveraging the phone as a key service, the system can automatically access subscription services associated with user profiles while Bixby offers intelligent personal assistance to help occupants complete tasks by voice, touch, gesture and context-based triggers.

The Digital Cockpit is scalable and made available for every automotive segment, offering future proof and safety focused features within a developer-friendly open ecosystem.

First 5G Automotive Telematics Solution and Customer

HARMAN and Samsung are jointly developing modular approaches for advanced telematics, capable of 1 Gb/s bandwidth. HARMAN and Samsung will deliver the industry’s first 5G-ready automotive solution and multi-band conformal antenna to enable secure, fast and reliable data communications. The solution consists of a telematics control unit with a modular design accommodating a network access device (NAD) supporting LTE CAT 16 connectivity today and 5G in the future leveraging the same hardware design. 5G represents a paradigm shift in the future of mobility. In the automotive sector, 5G delivers safety-enhancing C-V2X capability that is an essential enabler for autonomous transportation. 5G boosts speeds up to 100X faster than current 4G LTE standards to provide incredibly fast high-resolution streaming, immersive virtual and augmented reality features and seamless cloud-based applications in fast-moving cars. Ultra-reliable and with low-latency response times of just 1ms, 5G enables C-V2X and cloud-based compute and storage for the next generation autonomous vehicles. HARMAN today announced that a leading European automaker will be the first customer for this solution. At CES 2018, HARMAN and Samsung will demonstrate high speed connectivity in a future mobility concept vehicle powered by the Samsung Networks 5G infrastructure.

Advanced Driving Solutions Today for an Autonomous Tomorrow

Developed in close collaboration with HARMAN, Samsung announced its new DRVLINE platform, an open and modular platform for autonomous driving designed to scale from Level 3 automation up to Levels 4 and 5. The two companies will continue to focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, and cloud and connectivity solutions that are scalable and capable of lower-level autonomy through to Level 5. The first HARMAN/Samsung-developed ADAS product will be a forward-facing camera featuring lane-departure warning, adaptive cruise control, collision warning and pedestrian warning algorithms. The new system combines Samsung’s heritage in camera technology with HARMAN’s ADAS 360 solution that blends machine learning and data science with augmented reality to create a self-learning virtual co-passenger to ensure the connected driving experience is personalized and safe. The new system will begin shipping in 2018.

Visit HARMAN’s newsroom for additional information about these new solutions and check back for updates now through CES 2018.

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ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

“The cars of tomorrow won’t just change how we get around, they’ll transform our streets and society. They’ll bring mobility to people who need it, make our roads safer, and revolutionize our communities,” said Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN. “Building an autonomous platform requires close collaboration across industry, as one company cannot deliver on this enormous opportunity alone. The challenge is simply too big and too complex. Through the DRVLINE platform, we’re inviting the best and brightest from the automotive industry to join us, and help shape the future of the car of tomorrow, today.”

Samsung’s announcement, at CES, comes after a year of historic firsts for the company. These include: an $8 billion acquisition of connected technologies company HARMAN and the creation of a joint automotive Strategic Business Unit; the establishment of a $300 million Samsung Automotive Innovation Fund; and a series of investments and partnerships designed to promote collaboration in the automotive sector.

Many hardware and software autonomous driving platforms force the end user to adopt particular technology as an all-or-nothing black-box package. The DRVLINE platform however, has been designed so vendors can collaborate and the software can be customized or enhanced and individual components and technologies can be swapped in and out as needed. This also helps future-proof the platform – an essential consideration in such a fast-changing industry: OEMs can market the most advanced existing autonomous technology, while incorporating new innovations as they work toward Level 5 automation.

The DRVLINE platform incorporates several best-in-class components and technologies, which leverage Samsung’s global expertise in electronics, IoT, and embedded systems, including in-car compute for Levels 3, 4, and 5 automation. It also includes a brand-new ADAS forward-facing camera system, created by Samsung and HARMAN, which is engineered to meet upcoming New Car Assessment Program (NCAP) standards. These include lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking.

“In a car, the human brain is constantly performing incredibly complex calculations while driving,” said John Absmeier, SVP of Autonomous/ADAS Strategic Business Unit at HARMAN and VP of Smart Machines for Samsung Electronics. “How far is that lamppost? Is that pedestrian going to step into the street? How long until the yellow light turns red? The industry has made incredible advances in automation, yet in-car compute is still a long way from approximating the power of our brains. The DRVLINE platform with its open and high-level compute capability is a first major first step toward building an ecosystem to support full autonomy.”

Samsung appears at CES alongside several of its partners in ADAS and autonomous driving. As part of its strategy of open innovation and collaboration, the company has engaged a robust ecosystem of partners across the industry, including:

• Software: TTTech, AImotive, Hella Aglaia, Renovo Auto
• In-Car Compute: Graphcore, ThinCi, Infineon
• Communications: Autotalks, Valens
• Sensors: Quanergy, Tetravue, Oculii, Innoviz

For more information about the Samsung DRVLINE platform, as well as other innovations in the automotive area, please visit www.samsungdrvline.com.