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		<title>Dual Aperture &#8211; Samsung Newsroom Malaysia</title>
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            <title>Dual Aperture &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2018</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Golden Hour: Capture These Brief Moments Each Day on the Galaxy S9 and S9+</title>
				<link>https://news.samsung.com/my/golden-hour-capture-these-brief-moments-each-day-on-the-galaxy-s9-and-s9?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 20 Jul 2018 10:42:59 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Dual Aperture]]></category>
		<category><![CDATA[Galaxy S9]]></category>
		<category><![CDATA[Sunrise Gold]]></category>
		<category><![CDATA[TAGS#goldenhour]]></category>
		<category><![CDATA[Uli Weber]]></category>
                <guid isPermaLink="false">http://bit.ly/2uWKPxh</guid>
									<description><![CDATA[As people increasingly use images, videos and visuals to express themselves, the smartphone’s camera has emerged as a tool for sharing our thoughts and]]></description>
																<content:encoded><![CDATA[<p>As people increasingly use images, videos and visuals to express themselves, the smartphone’s camera has emerged as a tool for sharing our thoughts and experiences, turning many of us into amateur photographers. The cameras of the Samsung Galaxy S9 and S9+ were built for this age of visual communication. With low light capabilities that can capture those magical moments before the sun rises and sets, the cameras present beauty just as the human eye sees it – without the need for editing.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4072" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_1.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4073" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_2.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p>To showcase how smartphone photography can match the beauty and detail of the real thing, Samsung has partnered with noted celebrity photographer Uli Weber, who created a bespoke series of low light images, shot exclusively on a Samsung Galaxy S9 or S9+, in Ibiza<sup>*</sup>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>The Golden Hour</strong></span></h3>
<p>A mesmerizing effect is created in the periods just before sunrise and sunset, when the first light of the day begins to creep in and the last glow fades away. Amongst artists and photographers, this time has been given a special name: the “golden hour”. The term also has a significant presence in photography published on social media, with #goldenhour gathering over 2 million mentions on Instagram so far.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4074" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_3.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4075" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_4.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p>The golden hour is a time when daylight is redder and softer than when the sun is higher in the sky, creating stunning effects that are impossible to replicate without the use of post-editing software or filters. Just twice a day, there is a unique opportunity to see the world differently, capturing this on camera adds brilliance to otherwise ordinary images.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Gold Meets Galaxy</strong></span></h3>
<p>Using the cameras of the Samsung Galaxy S9 and S9+, professional-level shots can be achieved during golden hour with no need for additional equipment. Using a smartphone allows people to be more flexible with their angles and spontaneous with their shooting. The flagship Galaxy smartphones have Dual Aperture lenses, which adjust according to lighting conditions in the same way as a human eye, to produce striking low light photographs. No filter required.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4076" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_5.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p>The reddish hue of daybreak is also represented in the latest editions of the Galaxy S9 and S9+ in Sunrise Gold – a name that was chosen to express those moments when light first begins to radiate across the sky.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Golden Tips</strong></span></h3>
<p>Teaming up with German photographer Uli Weber, famed for shooting portraits of celebrities such as Kate Moss and Sting, Samsung held a masterclass in Ibiza to demonstrate how to shoot gorgeous images on your smartphone.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-4077" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_6-612x408.jpg" alt="" width="612" height="408" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_6-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_6.jpg 705w" sizes="(max-width: 612px) 100vw, 612px" /></p>
<p>&nbsp;</p>
<p>At the event, Weber offered up his tips for capturing the beauty of golden hour with your smartphone, as well as snapping a series of striking photos on the Galaxy S9 and S9+.</p>
<p>&nbsp;</p>
<p>Weber reflected on his experience with the smartphones and their cameras: “Golden hour gives off the best natural light, transforming your holiday shots from ordinary to extraordinary. Having a handset with advanced low-light capabilities in your pocket as you travel means you can capture these one-off moments without having to edit afterwards. Often, particularly in low light, smartphone photography doesn’t reflect reality but Samsung’s Galaxy S9 and S9+ camera is a brilliant example of how smartphone photography has advanced. The way it captures low light means you can shoot the beauty of the world as you see it.”</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-4078" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/07/golden-hour_main_7.jpg" alt="" width="705" height="343" /></p>
<p>&nbsp;</p>
<p>In today’s world, both our methods and mediums of communication are shifting. As people share more of their experiences visually, Samsung designed the cameras of the Galaxy S9 and S9+to help them achieve golden hour photos with a professional flair.</p>
<p>&nbsp;</p>
<p><span style="font-size: small;"><em><sup>*</sup>All photos included in the article are </em><em>shot on a Samsung Galaxy S9+</em></span></p>
]]></content:encoded>
																				</item>
					<item>
				<title>The Galaxy S9 and S9+ Arrive to Revolutionise the Way Malaysians Communicate Today</title>
				<link>https://news.samsung.com/my/the-galaxy-s9-and-s9-arrive-to-revolutionise-the-way-malaysians-communicate-today?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 16 Mar 2018 10:58:42 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AKG]]></category>
		<category><![CDATA[AR Emoji]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Camera Reimagined]]></category>
		<category><![CDATA[Dolby Atmos]]></category>
		<category><![CDATA[Dual Aperture]]></category>
		<category><![CDATA[Dual Camera]]></category>
		<category><![CDATA[DXOMARK]]></category>
		<category><![CDATA[Infinity Display]]></category>
		<category><![CDATA[IP68 water and dust resistance]]></category>
		<category><![CDATA[Live Focus]]></category>
		<category><![CDATA[Love in the Moonlight]]></category>
		<category><![CDATA[low-light conditions]]></category>
		<category><![CDATA[Park BoGum]]></category>
		<category><![CDATA[Samsung Galaxy S9 and S9+]]></category>
		<category><![CDATA[Super Slow-mo]]></category>
                <guid isPermaLink="false">http://bit.ly/2HFNMHg</guid>
									<description><![CDATA[  Kuala Lumpur, 15 March 2018 – The much anticipated Galaxy S9 and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to]]></description>
																<content:encoded><![CDATA[<div id="attachment_3205" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3205 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-1-1024x683.jpg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-1-1024x683.jpg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-1-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-1-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Yoonsoo Kim, President of Samsung Malaysia Electronics, proudly presenting Samsung’s latest flagship devices, the Galaxy S9 and S9+</p></div>
<p>&nbsp;</p>
<p><strong>Kuala Lumpur, 15 March 2018 </strong>– The much anticipated<a href="http://www.samsung.com/my/smartphones/galaxy-s9/" target="_blank" rel="noopener"> Galaxy S9</a> and S9+ are finally here! With the arrival of its latest flagships, Samsung continues to innovate and redefine the limitations of technology, giving Malaysians new ways to experience the world. The flagships are well-recognised globally, having <a href="https://news.samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018">received over 30 awards</a> at the recent Mobile World Congress 2018 including “Best New Connected Device” and “Best Mobile <a href="http://www.samsung.com/my/wearables/gear-vr/" target="_blank" rel="noopener">VR</a> or AR”.</p>
<p>&nbsp;</p>
<p>“The S9 and S9+ were inspired by today’s way of communicating on the social media landscape. Self-expression has evolved, and gone are the days where consumers texted each other to convey their thoughts. Instead, they now use images, videos and emojis. Samsung has always been at the forefront in producing amazing <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphone</a> cameras, but as a tech company known to push past boundaries and also with a deep commitment to listen to our consumers, we took our latest smartphones to another level by redesigning and upgrading the camera,” said KM Liew, Head of IT and Mobile Business, Samsung Malaysia Electronics.</p>
<p>&nbsp;</p>
<p>“The Galaxy S9 and S9+ now come with new AR Emoji, Super Slow-mo and Super Low-light features. These enable consumers to discover and re-imagine a whole new level of visual communication, tailored to their own unique voices. To those who believe that a picture paints a thousand words, the Galaxy S9 and S9+ is the way to go,” Mr Liew added.</p>
<p><em> </em></p>
<p>While it was the S9 and S9+’s new and innovative features that drew the attention of tech lovers and enthusiasts, it was the special appearance of Korean actor and superstar, Park BoGum, that sent the crowd into a frenzy. Through the Galaxy S9 and S9+’s great new features such as Super Slow-mo video recording, the ‘Love in the Moonlight’ prince was on a mission to experience the world in a whole new way with his Malaysian fans.</p>
<p><strong> </strong></p>
<h3><span style="color: #3366ff;"><strong>Camera Reimagined</strong></span></h3>
<p>Today’s cameras are for more than taking pictures – they are for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own unique story. The Galaxy S9 and <a href="http://www.samsung.com/my/smartphones/galaxy-s9/camera/" target="_blank" rel="noopener">S9+ cameras</a> are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing superior quality shots. DxOMark, the trusted industry standard for camera and lens image quality measurements, recognises this and given Samsung’s reimagined camera its <a href="https://news.samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever">highest-ever score</a> for combined photo and video rating in a smartphone camera.</p>
<p>&nbsp;</p>
<p>Much credit for the S9 and S9+’s high scores should be attributed to their amazing performance under low-light conditions. Similar to the way the iris of a human eye expands and contracts depending on a person’s surroundings, Samsung’s Dual Aperture camera (F1.5 / F2.4) automatically adjusts to its lighting conditions by letting in more light when it is dark through its greater aperture lens (F1.5) or switching to its lower aperture lens (F2.4) under bright light, ensuring that photos taken are crisp and clear. Apart from that, the popular dual-camera setup is available via the Galaxy S9+ as well, allowing users to continue shooting professional portrait shots with the phone’s ‘Live Focus’ mode.</p>
<p>&nbsp;</p>
<p>Users are also now able to express themselves in brand-new ways, thanks to the S9 and S9+’s AR Emoji and Super Slow-mo features. While Samsung allows users to create an emoji that looks and acts almost exactly like them, the Super Slow-mo function (video recording of up to 960 frames per second) allows users to expand their creativity with utmost fun. Furthermore, S9 and S9+ users can now experience the world in a whole new way thanks to a smarter Bixby, integrated into the camera. Bixby is now able to translate foreign languages<a href="#_ftn1" name="_ftnref1">[1]</a> and currencies instantly by image, provide useful information about your surroundings, and so much more.</p>
<p><strong> </strong></p>
<h3><span style="color: #3366ff;"><strong>Enhanced Entertainment</strong></span></h3>
<p>Smartphones are increasingly becoming our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. The Galaxy S9 and S9+’s audio also support Dolby Atmos, giving the effect of a 360-degree, impressive cinematic sound.</p>
<p>&nbsp;</p>
<p>The Infinity Display on the Galaxy S9 and S9+ were given an upgrade as well. Featuring a new, bold, and bright Super AMOLED Infinity Display that looks gorgeous even under direct sunlight, it has <a href="https://news.samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade">received an “Excellent A+” grade by DisplayMate Technologies</a>, the world’s leading evaluator of screens.</p>
<p><strong> </strong></p>
<h3><span style="color: #3366ff;"><strong>A Device that Fits with the Connected Lifestyle</strong></span></h3>
<p>As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office, or on the go. The next-generation <a href="http://www.samsung.com/my/apps/samsung-dex/" target="_blank" rel="noopener">Samsung DeX</a> empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. The redesigned DeX Pad is a new docking system for users to easily connect the Galaxy S9 and S9+ to a larger <a href="http://www.samsung.com/my/monitors/" target="_blank" rel="noopener">monitor</a>, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.<a href="#_ftn2" name="_ftnref2">[2]</a> Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.<a href="#_ftn3" name="_ftnref3">[3]</a></p>
<p><strong> </strong></p>
<h3><strong><span style="color: #3366ff;">The Best Comes Standard with the Galaxy Foundation</span> </strong></h3>
<p>Samsung sets the gold standard for smartphones with IP68<a href="#_ftn4" name="_ftnref4">[4]</a> water and dust resistance and wireless charging that goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB via a Micro SD Card and are equipped with the latest premium application processors, offering powerful performance and sophisticated image processing.</p>
<p>&nbsp;</p>
<p>In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+’s Intelligent Scan feature supports three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer and more accurate information on users’ health status. This sensor allows the devices to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart<a href="#_ftn5" name="_ftnref5">[5]</a>.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ will be available starting 16<sup>th</sup> March 2018 in Malaysia. Offered at a recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.</p>
<p>&nbsp;</p>
<table style="height: 595px;" width="711">
<tbody>
<tr>
<td style="text-align: center;" width="102"><strong>Model</strong></td>
<td style="text-align: center;" width="103"><strong>Memory</strong></td>
<td style="text-align: center;" width="180"><strong>Colour</strong></td>
<td style="text-align: center;" width="154"><strong>RRP (RM)</strong></td>
</tr>
<tr>
<td style="text-align: center;" width="102">
<h4>Galaxy S9</h4>
</td>
<td style="text-align: center;" width="103">
<h4>64GB</h4>
</td>
<td style="text-align: center;" width="180">
<h4 style="text-align: left;">·         Midnight Black</h4>
<h4 style="text-align: left;">·         Coral Blue</h4>
<h4 style="text-align: left;">·         Lilac Purple</h4>
</td>
<td style="text-align: center;" width="154">
<h4>RM3,299</h4>
</td>
</tr>
<tr>
<td rowspan="3" width="102">
<h4 style="text-align: center;">Galaxy S9+</h4>
<h4></h4>
</td>
<td style="text-align: center;" width="103">
<h4>64GB</h4>
</td>
<td width="180">
<h4 style="text-align: left;">·         Midnight Black</h4>
<h4 style="text-align: left;">·         Coral Blue</h4>
<h4 style="text-align: left;">·         Lilac Purple</h4>
</td>
<td style="text-align: center;" width="154">
<h4>RM3,799</h4>
</td>
</tr>
<tr>
<td style="text-align: center;" width="103">
<h4>128GB</h4>
</td>
<td width="180">
<h4 style="text-align: left;">·         Midnight Black</h4>
<h4 style="text-align: left;">·         Coral Blue</h4>
<h4 style="text-align: left;">·         Lilac Purple</h4>
</td>
<td style="text-align: center;" width="154">
<h4>RM3,999</h4>
</td>
</tr>
<tr>
<td style="text-align: center;" width="103">
<h4>256GB</h4>
</td>
<td style="text-align: left;" width="180">
<h4>·         Midnight Black</h4>
</td>
<td style="text-align: center;" width="154">
<h4>RM4,399</h4>
</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a <strong>limited-time Roadshow Promotion</strong> in Pavilion Kuala Lumpur, Queensbay Mall in Penang, and Aeon Bandar Dato Onn in Johor Bahru. From 16<sup>th</sup> until 18<sup>th</sup> March 2018, customers who purchase a new Galaxy S9 or S9+ will be eligible for exclusive gifts by Samsung, which include:</p>
<ul>
<li>A FREE Samsung <a href="http://www.samsung.com/my/mobile-accessories/wireless-charger-stand-ep-n5100/EP-N5100BBEGWW/" target="_blank" rel="noopener">Wireless Charger Stand</a> worth RM279 (limited to 2,300 units)</li>
<li>A Samsung <a href="http://www.samsung.com/my/wearables/gear-sport/" target="_blank" rel="noopener">Gear Sport</a> at 30% off with every purchase of a Galaxy S9 or S9+, while stocks last</li>
<li>RM50 off on an LED View Cover, Standing Clear View Cover or Alcantara Cover with every purchase of a Galaxy S9 or S9+, while stocks last</li>
<li>A Trade Up Program, allowing customers to trade-in selected devices with an extra trade up value of up to RM400</li>
<li>0% Easy Payment Plan for up to 12 months</li>
</ul>
<p>&nbsp;</p>
<p>Apart from that, consumers will receive a total of 1,500 Samsung Rewards Points after activating Bixby, Samsung Members and Samsung Pay on their newly purchased Galaxy S9 and S9+, while stocks last.</p>
<p>&nbsp;</p>
<p>To find out more about the Galaxy S9 and S9+ roadshows and exclusive Samsung Experience Stores deals, visit <a href="http://www.samsung.com/my/offer/s9-roadshow/">http://www.samsung.com/my/offer/s9-roadshow/</a> and <a href="http://www.samsung.com/my/offer/s9-promo/">http://www.samsung.com/my/offer/s9-promo/</a>.</p>
<p>&nbsp;</p>
<p>For more information about the awards and positive responses the Galaxy S9 and S9+ have received so far, please visit the links below:</p>
<ol>
<li><a href="https://news.samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018">samsung.com/my/samsung-sets-mobile-standard-samsung-galaxy-s9-awarded-best-new-connected-device-at-mobile-world-congress-2018</a></li>
<li><a href="https://news.samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade">samsung.com/my/raising-the-bar-for-smartphone-displays-galaxy-s9-earns-displaymates-highest-ever-a-grade</a></li>
<li><a href="https://news.samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever">samsung.com/my/the-camera-reimagined-just-got-dxomarks-highest-score-ever</a></li>
</ol>
<p>&nbsp;</p>
<p>To know more about Samsung’s new flagships, the Galaxy S9 and S9+, and their new and innovative features, visit http://www.samsung.com/my/smartphones/galaxy-s9/.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-3206 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-21-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-21-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-21-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-21-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<div id="attachment_3207" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3207 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-31-1024x683.jpg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-31-1024x683.jpg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-31-612x408.jpg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-31-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Korean actor and Superstar, Park BoGum, making his highly-anticipated arrival at Pavilion KL, during the official launch of the Samsung Galaxy S9 and S9+</p></div>
<p>&nbsp;</p>
<div id="attachment_3208" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3208 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-41-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-41-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-41-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-41-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">(From L to R) Malaysian actress and celebrity Serene Lim making her appearance with Park BoGum at the Galaxy S9 and S9+ launch.</p></div>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-3209 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-51-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-51-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-51-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-51-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<div id="attachment_3210" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3210 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-61-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-61-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-61-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-61-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Park BoGum celebrating the official launch of the Samsung Galaxy S9.</p></div>
<p>&nbsp;</p>
<div id="attachment_3211" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3211 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-71-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-71-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-71-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-71-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">The Samsung Management team posing for a photo with its Korean and Malaysian superstars.<br /> From L to R:<br /> 1. Yoo Jin Hyun, Business Director, IT &amp; Mobile Business, Samsung Malaysia Electronics<br /> 2. Serene Lim, Malaysian actress and celebrity<br /> 3. Yoonsoo Kim, President of Samsung Malaysia Electronics<br /> 4. Park BoGum, Korean actor and Superstar<br /> 5. Liew Kian Ming, Head of IT &amp; Mobile Business, Samsung Malaysia Electronics</p></div>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-3212 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-81-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-81-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-81-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-81-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<div id="attachment_3213" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3213 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-91-1024x684.jpg" alt="" width="1024" height="684" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-91-1024x684.jpg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-91-611x408.jpg 611w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-91-768x513.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Park BoGum posing with the large crowd and his fans at the launch of the Galaxy S9 and S9+ in Pavilion KL.</p></div>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"></a></p>
<div id="attachment_3214" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-3214 size-large" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-101-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-101-1024x683.jpeg 1024w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-101-612x408.jpeg 612w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/03/Picture-101-768x512.jpeg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">The Samsung Galaxy S9 and S9+ finally make their arrival on Malaysian shores.</p></div>
<p><a href="#_ftnref1" name="_ftn1"></a><em> </em></p>
<h5><em><sup>1</sup></em> <em>Actual user interface displays only one target language at a time. Different input and output languages are provided in different countries. An internet connection is required to use this service.</em><em>                          </em></h5>
<h5><em>                                                               </em></h5>
<h5><a href="#_ftnref2" name="_ftn2"></a><em><sup>2</sup></em><em> Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.              </em></h5>
<h5><em>                                                           </em></h5>
<h5><a href="#_ftnref3" name="_ftn3"></a><em><sup>3</sup></em><em> DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports Galaxy S8, S8+ and Note8.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref4" name="_ftn4"></a>4 <em>Based on test</em><em> conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref5" name="_ftn5"></a>5 <em>Intended for general wellness and fitness purposes only.</em></h5>
]]></content:encoded>
																				</item>
					<item>
				<title>Built for the Way We Communicate Today:  Samsung Galaxy S9 and S9+</title>
				<link>https://news.samsung.com/my/built-for-the-way-we-communicate-today-samsung-galaxy-s9-and-s9?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 26 Feb 2018 13:15:29 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AKG]]></category>
		<category><![CDATA[AMOLED]]></category>
		<category><![CDATA[AR Emoji]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Dual Aperture]]></category>
		<category><![CDATA[Galaxy S9]]></category>
		<category><![CDATA[Infinity Display]]></category>
		<category><![CDATA[IP68 water and dust resistance]]></category>
		<category><![CDATA[low light camera]]></category>
		<category><![CDATA[Samsung DeX]]></category>
		<category><![CDATA[Samsung Galaxy S9 and S9+]]></category>
		<category><![CDATA[Samsung Malaysia Electronics]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[Super Slow-mo]]></category>
                <guid isPermaLink="false">http://bit.ly/2HNa7U2</guid>
									<description><![CDATA[  Kuala Lumpur, 26 February 2018 – Samsung Electronics Co., Ltd. introduces the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way people]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3020" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Black-Purple2.jpg" alt="" width="1400" height="1376" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Black-Purple2.jpg 1400w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Black-Purple2-415x408.jpg 415w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Black-Purple2-768x755.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Black-Purple2-1024x1006.jpg 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></p>
<p>&nbsp;</p>
<p><strong>Kuala Lumpur, 26 February 2018 </strong>– Samsung Electronics Co., Ltd. introduces the <a href="http://www.samsung.com/my/smartphones/galaxy-s9/" target="_blank" rel="noopener">Samsung Galaxy S9</a> and S9+, the <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphones</a> that reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display<a href="#_ftn1" name="_ftnref1">[1]</a> – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.</p>
<p>&nbsp;</p>
<p>“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, President and Head of IT &amp; Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”</p>
<p><strong> </strong></p>
<p><img class="alignnone size-full wp-image-2999" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Dandelion-Girl_Horizontal.jpg" alt="" width="1980" height="990" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Dandelion-Girl_Horizontal.jpg 1980w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Dandelion-Girl_Horizontal-816x408.jpg 816w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Dandelion-Girl_Horizontal-768x384.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/S9-S9_Dandelion-Girl_Horizontal-1024x512.jpg 1024w" sizes="(max-width: 1980px) 100vw, 1980px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Camera Reimagined</strong></span></h3>
<p>Today’s cameras are for more than taking pictures – they’re for connecting and communicating. Consumers want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality. The Galaxy S9 and <a href="http://www.samsung.com/my/smartphones/galaxy-s9/camera/" target="_blank" rel="noopener">Galaxy S9+ camera</a> features include:</p>
<p>&nbsp;</p>
<ul>
<li><strong><span style="color: #3366ff;">Super Slow-mo</span>: </strong>Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offer automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot. After capturing the Super Slow-mo video, users can select background music from 35 different options or add a tune from their favorite playlist. Users can also easily create, edit and share GIF files with a simple tap in three playful styles of looping to watch the action over and over again.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><span style="color: #3366ff;"><strong>AR Emoji: </strong></span>Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><span style="color: #3366ff;"><strong>Low Light Camera</strong>:</span> Good lighting is the secret to any great photo. But often, photos are taken in less-than-ideal lighting conditions and most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture<a href="#_ftn2" name="_ftnref2">[2]</a> (F1.5 / F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><span style="color: #3366ff;"><strong>Bixby:</strong></span> Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.<a href="#_ftn3" name="_ftnref3">[3]</a> With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.<a href="#_ftn4" name="_ftnref4">[4]</a></li>
</ul>
<p><strong> </strong></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-3015" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Performance.jpg" alt="" width="1980" height="1098" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Performance.jpg 1980w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Performance-736x408.jpg 736w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Performance-768x426.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Performance-1024x568.jpg 1024w" sizes="(max-width: 1980px) 100vw, 1980px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Entertainment Reimagined</strong></span></h3>
<p>Smartphones are often our go-to choice for entertainment, which is why Samsung created a device that offers premium sound experiences with stereo speakers tuned by AKG. Whether users are watching their favorite movie or streaming their favorite artist’s latest album, sounds are clear, crisp and rich in quality. The Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. First introduced on the <a href="http://www.samsung.com/my/smartphones/galaxy-s8/" target="_blank" rel="noopener">Galaxy S8</a>, the bold, bright Super AMOLED Infinity Display blends right into the phone with virtually no distracting notches. With adaptive contrast enhancement, users can use their device even in direct sunlight.</p>
<p><strong> </strong></p>
<p><img class="alignnone size-full wp-image-3010" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Samsung_DeX_2.jpg" alt="" width="1980" height="1098" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Samsung_DeX_2.jpg 1980w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Samsung_DeX_2-736x408.jpg 736w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Samsung_DeX_2-768x426.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Samsung_DeX_2-1024x568.jpg 1024w" sizes="(max-width: 1980px) 100vw, 1980px" /></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>A Device that Fits with the Connected Lifestyle</strong></span></h3>
<p>As the first smartphone to support the new SmartThings app, the Galaxy S9 and S9+ are the central hub to manage every facet of the connected lifestyle at home, at the office or on the go. The SmartThings app will be introduced with the Galaxy S9 and S9+ and will connect to other Samsung and non-Samsung devices.</p>
<p>&nbsp;</p>
<p>For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With the DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.<a href="#_ftn5" name="_ftnref5">[5]</a> Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad.<a href="#_ftn6" name="_ftnref6">[6]</a></p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><strong><span style="color: #3366ff;">The Best Comes Standard with the Galaxy Foundation</span> </strong></h3>
<p>Samsung sets the gold standard for smartphones with IP68<a href="#_ftn7" name="_ftnref7">[7]</a> water and dust resistance and wireless charging and goes a step beyond with the Galaxy S9 and S9+. The devices now support expandable memory of up to 400GB with a Micro SD Card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.</p>
<p>&nbsp;</p>
<p>In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by Knox 3.1, Samsung’s latest defense-grade security platform. The Galaxy S9 and S9+ support three different biometric authentication options – iris, fingerprint, and facial recognition – so users can choose the way they want to protect their device and applications. The devices feature Intelligent Scan, a new verification that intelligently uses the collective strength of iris scanning and facial recognition technology to quickly and conveniently unlock a user’s phone in various situations. The Galaxy S9 and S9+ also introduce Dedicated Fingerprint, giving users the option to use a different fingerprint to access Secure Folder than the one used to unlock the phone.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ take health to the next level with an improved optical sensor built directly into the device, providing richer, more accurate information on users’ health status. This sensor allows the Galaxy S9 and S9+ to keep track of users’ Heart Load Factor, a new measurement of the real-time demand placed on the heart<a href="#_ftn8" name="_ftnref8">[8]</a>.</p>
<p>&nbsp;</p>
<p>The Galaxy S9 and S9+ will be available starting 16<sup>th</sup> March 2018 in Malaysia. Offered at the recommended retail price from RM3,299 to RM4,399, it will be available in Midnight Black, Coral Blue and Lilac Purple.</p>
<p>&nbsp;</p>
<table width="0%">
<tbody>
<tr>
<td style="text-align: center;" width="90"><strong>Model</strong></td>
<td style="text-align: center;" width="120"><strong>Memory</strong></td>
<td style="text-align: center;" width="210"><strong>Colour</strong></td>
<td style="text-align: center;" width="180"><strong>RRP (RM)</strong></td>
</tr>
<tr>
<td style="text-align: center;" width="90">
<h4>Galaxy S9</h4>
</td>
<td style="text-align: left;" width="120">
<h4>64GB</h4>
</td>
<td style="text-align: left;" width="210">
<h4>·         Midnight Black</h4>
<h4>·         Coral Blue</h4>
<h4>·         Lilac Purple</h4>
</td>
<td style="text-align: left;" width="180">
<h4 style="text-align: center;">RM3,299</h4>
</td>
</tr>
<tr>
<td rowspan="3" width="90">
<h4 style="text-align: center;">Galaxy S9+</h4>
<h4 style="text-align: center;"></h4>
</td>
<td style="text-align: left;" width="120">
<h4>64GB</h4>
</td>
<td style="text-align: left;" width="210">
<h4>·         Midnight Black</h4>
<h4>·         Coral Blue</h4>
<h4>·         Lilac Purple</h4>
</td>
<td style="text-align: left;" width="180">
<h4 style="text-align: center;">RM3,799</h4>
</td>
</tr>
<tr>
<td style="text-align: left;" width="120">
<h4>128GB</h4>
</td>
<td style="text-align: left;" width="210">
<h4>·         Midnight Black</h4>
<h4>·         Coral Blue</h4>
<h4>·         Lilac Purple</h4>
</td>
<td style="text-align: left;" width="180">
<h4 style="text-align: center;">RM3,999</h4>
</td>
</tr>
<tr>
<td style="text-align: left;" width="120">
<h4>256GB</h4>
</td>
<td style="text-align: left;" width="210">
<h4>·         Midnight Black</h4>
</td>
<td style="text-align: left;" width="180">
<h4 style="text-align: center;">RM4,399</h4>
</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-2993" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Star_Pre-order-print-ad_.jpg" alt="" width="1345" height="1753" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Star_Pre-order-print-ad_.jpg 1345w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Star_Pre-order-print-ad_-313x408.jpg 313w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Star_Pre-order-print-ad_-768x1001.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/Star_Pre-order-print-ad_-786x1024.jpg 786w" sizes="(max-width: 1345px) 100vw, 1345px" /></p>
<p>&nbsp;</p>
<p>To celebrate its launch in Malaysia, Samsung Malaysia Electronics will be kicking off a limited-time pre-order promotion for Malaysians! Starting 10:00am from 1<sup>st</sup> to 4<sup>th</sup> March 2018 on first come first serve basis, customers who place a pre-order will receive an exclusive reward of Harman Kardon Onyx Mini Bluetooth Speaker worth RM699. For more information about the <a href="https://s9preorder.mysamsungcampaign.com/" target="_blank" rel="noopener">Samsung Galaxy  S9 pre-order</a> promotion, visit www.samsung.com/my/s9preorder.</p>
<p>&nbsp;</p>
<p>To know more about Samsung’s new flagships, the Galaxy S9 and S9+, please visit http://www.samsung.com/my/smartphones/galaxy-s9/.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h5><a href="#_ftnref1" name="_ftn1">[1]</a> <em>Infinity Display: a near bezel-less, full-frontal glass, edge-to-edge screen.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref2" name="_ftn2"><em><strong>[2]</strong></em></a><em> The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+).</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref3" name="_ftn3"><em><sup><strong>[3]</strong></sup></em></a><em> Bixby service availability and features may vary by country or carrier. Voice Command recognizes English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognised. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref4" name="_ftn4"><em><sup><strong>[4]</strong></sup></em></a><em> May differ by country and carrier.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref5" name="_ftn5"><em><sup><strong>[5]</strong></sup></em></a><em> Available on select Samsung smartphones running Android 8.0+. Using the original HDMI cable and charger included with DeX Pad is recommended. DeX Pad, keyboard, mouse, monitor sold separately.           </em></h5>
<h5><em>                                    </em></h5>
<h5><a href="#_ftnref6" name="_ftn6"><em><sup><strong>[6]</strong></sup></em></a><em> DeX Pad comes with HDMI cable, wall charger and data cable. Accessories including monitor sold separately. Use of original HDMI cable and charger included with DeX Pad is recommended. Dex Pad also supports <a href="http://www.samsung.com/my/smartphones/galaxy-s8/" target="_blank" rel="noopener">Galaxy S8</a>, S8+ and <a href="http://www.samsung.com/my/smartphones/galaxy-note8/" target="_blank" rel="noopener">Note8</a>.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref7" name="_ftn7">[7]</a> <em>Based on test</em><em> conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry if wet.</em></h5>
<p>&nbsp;</p>
<h5><a href="#_ftnref8" name="_ftn8">[8]</a> <em>Intended for general wellness and fitness purposes only.</em></h5>
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				<title>[In-Depth Look #1] How the Galaxy S9 Reimagines the Smartphone Camera</title>
				<link>https://news.samsung.com/my/in-depth-look-1-how-the-galaxy-s9-reimagines-the-smartphone-camera?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 26 Feb 2018 12:36:36 +0000</pubDate>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AR Emoji]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[Dual Aperture]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy S9]]></category>
		<category><![CDATA[Super Slow-mo]]></category>
                <guid isPermaLink="false">http://bit.ly/2EXjfDL</guid>
									<description><![CDATA[These days, smartphone users are relying less on calls and texts and more on selfies, emoji and GIFs to communicate with one another. That’s why Samsung]]></description>
																<content:encoded><![CDATA[<p>These days, <a href="http://www.samsung.com/my/smartphones/" target="_blank" rel="noopener">smartphone</a> users are relying less on calls and texts and more on selfies, emoji and GIFs to communicate with one another. That’s why Samsung outfitted both the Galaxy S9 and S9+ with innovative camera technologies designed not just to produce amazing photos, but to help users connect more comfortably and have more fun with their phone.</p>
<p>&nbsp;</p>
<p>These include features such as Super Slow-mo and Dual Aperture, which allow users to capture amazing moments in impeccable detail, as well as exciting innovations like AR Emoji, which offer users a fun and unique way to express themselves. Let’s explore some of the innovative features that make these cameras such a pleasure to use.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Capture Small Moments in Incredible Detail</strong></span></h3>
<p>Our daily lives are full of blink-and-you’ll-miss-it moments that, when captured on camera, are breathtaking to behold. By increasing the camera’s shutter speed to a blistering 960 frames per second (fps), the Galaxy S9’s new Super Slow-mo function makes it easy for users to record special moments that pass too quickly to be seen by the naked eye – such as the instant a water balloon bursts, or the moment your child scores a big goal.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98354" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_1_F.jpg" alt="" width="705" height="100" /></p>
<p>&nbsp;</p>
<p>In order to incorporate the function, Samsung outfitted the Galaxy S9 with a Super Speed Dual Pixel image sensor that supports faster image processing. Composed of an image sensor, a fast readout circuit, and a smart dedicated DRAM memory chip, this sensor allows Super Slow-mo to record content that’s 32 times slower than normal video, and four times slower than any other slow-motion mobile technology. That means that just 0.2 seconds of normal video can be transformed into approximately 6 seconds of stunning footage.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98355" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_2_F.gif" alt="" width="705" height="397" /></p>
<p>&nbsp;</p>
<p>When activated on the Galaxy S9, the function is not just fast; it’s also smart. To make capturing slow-motion footage even simpler, Samsung enhanced the function with an intelligent feature called Automatic Motion Detection, which allows users to capture any fleeting moment.</p>
<p>&nbsp;</p>
<p>This allows users to automatically record moments that could pass them by in the time it would take to manually activate the function. Users can easily adjust the size of the motion-detection area on the camera screen, and have the option to capture either a ‘Single-take’ or ‘Multi-take’ Super Slow-mo video, with the latter allowing them to record up to 20 slow-motion clips.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98340" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_3.jpg" alt="" width="705" height="440" /></p>
<p>&nbsp;</p>
<p>The camera also makes customizing and sharing Super Slow-mo videos simple. Users have the option to create a GIF of their clip that they may save and share with three playback options: on loop, in reverse, or in swing mode. They can also add a soundtrack to their video, utilizing a song from their library or any of Super Slow-mo’s 35 built-in options, and choose to display their Super Slow-mo clip on Galaxy S9’s home screen or lock screen.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-98341" src="https://img.global.news.samsung.com/my/wp-content/uploads/2018/02/galaxy-s9-camera_main_4.gif" alt="" width="706" height="397" /></p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Crisp Images in Low-Light Conditions</strong></span></h3>
<p>The Galaxy S9’s cutting-edge Dual Aperture camera is designed to adapt to various lighting conditions just as the human eye would, automatically letting in more light when it’s dark and less when it’s too bright to ensure that photos are crisp and clear anytime, anywhere.</p>
<p>&nbsp;</p>
<p>This level of clarity is possible thanks to Samsung’s pairing of a new F1.5 aperture lens, which is the brightest currently available on a smartphone, with an F2.4 lens.</p>
<p>&nbsp;</p>
<p>The lenses automatically adjust their apertures to reduce visual distortion and deliver the best possible picture, and help the camera provide 28 percent better reception to light<sup>1</sup>. Users may also adjust the apertures manually by utilizing the camera’s Pro Mode.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98343" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_6.jpg" alt="" width="705" height="311" /></p>
<p>&nbsp;</p>
<p>The Galaxy S9’s upgraded Multi-Frame Noise Reduction technology enhances low-light image quality even further by capturing and combining 12 pictures in quick succession to eliminate up to 30 percent<sup>1</sup> more noise and create a stunning shot.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Express Yourself with AR Emoji</strong></span></h3>
<p>Expressing yourself with animal emoji and cartoon characters can be fun, but as cute as they may be, they lack your distinct personality. That’s why Samsung developed the <a href="http://www.samsung.com/my/smartphones/galaxy-s9/augmented-reality/" target="_blank" rel="noopener">Galaxy S9’s AR</a> Emoji feature – to offer users a visual communication tool that allows them to express themselves in a way that’s unique to them.</p>
<p>&nbsp;</p>
<p><img class="size-full wp-image-98344 alignnone" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_7.jpg" alt="" width="705" height="409" /></p>
<p>&nbsp;</p>
<p>From a single selfie, the Galaxy S9’s machine-learning algorithm analyzes more than 100 distinct facial features, including your eyes, nose, mouth, cheeks and forehead, and uses that data to generate a personalized 3D avatar, or ‘my emoji,’ that looks just like you. Each is capable of mimicking the user’s own movements, in addition to supporting 18 pre-set expressions at launch, which makes it easy to punctuate any point with a dynamic visual.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98439" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_8_F.gif" alt="" width="705" height="252" /></p>
<p>&nbsp;</p>
<p>Users can choose to create their own avatar, or pick one from a built-in selection of unique characters. Each is fully customizable, so users may edit their avatar’s facial features, hairstyle, accessories (such as glasses) and clothing to their liking. Samsung is also collaborating with various partners to add more fun and iconic characters to the AR Emoji roster very soon.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98447" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_8_2.jpg" alt="" width="705" height="470" /></p>
<p>&nbsp;</p>
<p>AR Emoji are compatible with messaging apps that utilizes the Samsung keyboard, and can easily be shared as GIFs or PNG files with anyone, no matter what kind of smartphone they have. To apply an extra layer of personalization to their device, users may also choose to use it as a wallpaper on their lock screen and home screen.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>Deeper Bixby Integration<sup>2</sup></strong></span></h3>
<p>Samsung’s intelligence platform, Bixby, is deeply integrated into the Galaxy S9’s camera, and utilizes augmented reality and deep learning technologies to provide users with a wide range of helpful, real-time information about the world around them.</p>
<p>&nbsp;</p>
<p>When the user points their camera at an object, Bixby recognizes what it’s looking at and instantly presents information related to that object overlaid on top of the image. Bixby currently features nine different camera modes, including Text, Food, Makeup, Wine, Shopping, Image, QR Code and more, which allow users to receive instant insight into their surroundings.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98348" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_9.jpg" alt="" width="705" height="470" /></p>
<p>&nbsp;</p>
<p>This means that, for instance, a user on a business trip abroad may utilize the Live Translation function under Bixby’s Text mode to instantly translate a menu or sign written in a foreign language, or even foreign currency, in real-time. Bixby is currently capable of detecting 54 languages and translating them into a total of 104, which means no more accidentally ordering the wrong dish when overseas!<sup>3</sup></p>
<p>&nbsp;</p>
<p>Speaking of food, Bixby Vision’s Food mode allows the <a href="http://www.samsung.com/my/smartphones/galaxy-s9/camera/" target="_blank" rel="noopener">Galaxy S9’s camera</a> to provide comprehensive information on the food you’re eating, including the calorie count and recipes.<sup>4</sup> Makeup mode delivers similar levels of analysis and convenience, allowing the Galaxy S9 to recognize the kinds of makeup that the person in the camera is wearing, and providing direct links to websites that sell them.<sup>5</sup></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #3366ff;"><strong>A Dual Camera Is Twice As Fun</strong></span></h3>
<p>The best-in-class Dual Camera featured on the <a href="http://www.samsung.com/my/smartphones/galaxy-s9/" target="_blank" rel="noopener">Galaxy S9+</a> is composed of a pair of 12MP cameras – an F1.5 wide-angle lens with Super Speed Dual Pixel image sensor, and an F2.4 telephoto lens – that seamlessly combine their respective images into one.</p>
<p>&nbsp;</p>
<p>The telephoto lens offers 2X optical and up to 10X digital zooming capabilities, while the camera’s dual optical image stabilization (OIS) technology ensures that both lenses provide crisp, clear shots even when the user has a shaky hand.</p>
<p>&nbsp;</p>
<p>The camera’s Live Focus feature makes snapping selfies more fun, and allows you to easily capture a perfect portrait shot and adjust the depth of field before the picture is taken, or afterward, in the Gallery app. The Background Blur function offers users even more creative control over their pictures, allowing them to adjust their photo’s focus by applying a variety of shapes, including a heart or star to the background.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-98349" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_10.jpg" alt="" width="705" height="362" /></p>
<p>&nbsp;</p>
<p>The Dual Capture feature was specifically designed to capture beauty in the background – or views that could be missed when taking a Live Focus shot. This function allows you to snap a close-up Live Focus portrait while also capturing the surrounding scenery, so the final photo will encapsulate the beauty of the moment in its entirety.</p>
<p>&nbsp;</p>
<p>In addition, the cameras of both the Galaxy S9 and S9+ utilize machine learning technology to ensure that captured images are as clear as can be. The cameras’ Selfie Focus feature, for instance, automatically distinguishes the user’s face from their surroundings when taking a selfie, while Image Classification Solution automatically categorizes images and recognizes subjects’ surroundings to apply filters that make the photos looks like they were taken by a professional photographer.</p>
<p>&nbsp;</p>
<p class="swImageWide"><img class="alignnone size-full wp-image-98358 swImageWide" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/02/galaxy-s9-camera_main_11_wide_F.jpg" alt="" width="1300" height="840" /></p>
<p>&nbsp;</p>
<h5><em><sup>*</sup>All <a href="http://www.samsung.com/my/smartphones/galaxy-s9/spec/" target="_blank" rel="noopener">Galaxy S9 specs</a>, functionality, features and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. </em></h5>
<h5></h5>
<p>&nbsp;</p>
<h5><em><sup>1</sup>Compared to the <a href="http://www.samsung.com/my/smartphones/galaxy-note8/" target="_blank" rel="noopener">Galaxy Note8</a>.</em></h5>
<p>&nbsp;</p>
<h5><em><sup>2</sup></em><em>Bixby service availabilities and features may vary by country or carrier.</em></h5>
<p>&nbsp;</p>
<h5><em><sup>3</sup>Of these 54 recognizable languages, 33 may be detected automatically, and 21 should be selected manually.</em></h5>
<p>&nbsp;</p>
<h5><em><sup>4</sup>Food mode is available in Korea, the U.S., France, Germany, the U.K., Italy, Spain and India.</em></h5>
<p>&nbsp;</p>
<h5><em><sup>5</sup>Makeup mode is available in Korea, the U.S., Canada and China.</em></h5>
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