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		<title>Eclipsa Audio &#8211; Samsung Newsroom Malaysia</title>
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            <title>Eclipsa Audio &#8211; Samsung Newsroom Malaysia</title>
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        <currentYear>2025</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Eclipsa Audio: Ushering in a New Generation of 3D Sound With Samsung</title>
				<link>https://news.samsung.com/my/eclipsa-audio-ushering-in-a-new-generation-of-3d-sound-with-samsung?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 06 Mar 2025 10:26:41 +0000</pubDate>
						<category><![CDATA[Technology]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[3D Audio]]></category>
		<category><![CDATA[Eclipsa Audio]]></category>
		<category><![CDATA[IAMF]]></category>
		<category><![CDATA[Neo QLED]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[Samsung Research]]></category>
		<category><![CDATA[Samsung TVs]]></category>
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									<description><![CDATA[In video content, audio is just as essential as the visuals, playing a key role in immersion and making viewers feel as if they are part of the scene. To]]></description>
																<content:encoded><![CDATA[<p>In video content, audio is just as essential as the visuals, playing a key role in immersion and making viewers feel as if they are part of the scene. To create a truly optimized sound experience, Samsung Electronics collaborated with Google to develop Eclipsa Audio — a cutting-edge 3D audio technology officially introduced through Samsung TVs last month at the Consumer Electronics Show (CES) 2025 in Las Vegas.</p>
<p>&nbsp;</p>
<p>Samsung Newsroom took a closer look at the technology behind Eclipsa Audio and how it delivers lifelike 3D spatial audio.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-30579" src="https://img.global.news.samsung.com/my/wp-content/uploads/2025/03/Samsung-Corporate-Technology-Eclipsa-Audio-Google-3D-audio_main1.jpg" alt="" width="1000" height="330" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2025/03/Samsung-Corporate-Technology-Eclipsa-Audio-Google-3D-audio_main1.jpg 1000w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/03/Samsung-Corporate-Technology-Eclipsa-Audio-Google-3D-audio_main1-768x253.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Developing 3D Spatial Audio Technology</span></h3>
<p>In 2023, the Alliance for Open Media (AOM) — a global consortium that includes Samsung, Google, Netflix, Meta and other leading companies — officially adopted Immersive Audio Model and Formats (IAMF) as the industry standard for 3D audio. Developed by Samsung and Google, this innovative 3D audio format is currently available to content creators under the brand name Eclipsa Audio.</p>
<p>&nbsp;</p>
<p>Eclipsa Audio establishes a shared protocol between different types of media content and the devices that play them. The format delivers a deeply immersive listening experience by optimizing and adapting audio positioning, intensity, spatial reflections and other sound elements to various output environments, such as cinemas, home theater systems, gaming consoles and mobile devices.</p>
<p>&nbsp;</p>
<p>Depending on the output device, the technology can render sound from multiple directions — including from the front, back, left, right, above and below — to create a sense of spatial depth and presence within the scene being watched. In a concert video for instance, Eclipsa Audio presents the artist’s performance in crystal-clear detail while also capturing the energy of the audience, making the viewer feel as if they are physically there.</p>
<p>&nbsp;</p>
<p><strong> </strong></p>
<h3><span style="color: #000080;">Designed for Optimal 3D Audio in Everyday Life</span></h3>
<p>Among the growing range of technologies enhancing 3D sound — including surround sound, immersive audio and spatial audio — Eclipsa Audio was specifically designed to provide a 3D audio experience optimized for everyday listening.</p>
<p>&nbsp;</p>
<p>Traditionally, 3D audio content is created with the assumption that it will be played in environments equipped with multiple surround speakers. However, most home entertainment setups primarily consist of a TV and a soundbar — making it challenging to accurately replicate the content creator’s intended spatial audio effects. Eclipsa Audio overcomes this limitation by automatically analyzing sound elements in each segment of a film — from whispered dialogue to the roar of fighter jets in the background — and delivering a dynamic 3D audio effect fine-tuned for the viewer’s home environment.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Building a 3D Audio Ecosystem With Open-Source Technology</span></h3>
<p>Eclipsa Audio’s open-source framework sets it apart from other 3D audio technologies by allowing anyone to create 3D audio content without paying royalties. Following its debut at CES 2025, the technology has been met with enthusiasm from content creators and has gained momentum across media platforms and online communities.</p>
<p>&nbsp;</p>
<p>In this way, Eclipsa Audio serves as an open vessel in which content creators can integrate 3D audio elements from all directions without restrictions. By democratizing spatial audio, Eclipsa Audio empowers content creators and ensures that consumers experience sound as intended — regardless of their audio setup.</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h3><span style="color: #000080;">Eclipsa Audio on Samsung TVs</span></h3>
<p>Eclipsa Audio’s immersive 3D sound performs at its best when paired with exceptional hardware. To make that peak performance a reality, Samsung and Google have worked tirelessly to provide consumers with Eclipsa Audio-supported 3D audio content — soon to be available via the YouTube app on Samsung’s latest TVs. Eclipsa Audio is set to roll out across the company’s entire 2025 TV lineup from the Crystal UHD series to the premium flagship Neo QLED 8K models.<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a></p>
<p>&nbsp;</p>
<p>Most Samsung TVs are equipped with stereo speakers at the bottom of the screen, and for QLED 4K models and above, additional speakers are positioned at the top. Flagship models, though, come with extra benefits. Besides surround speakers added to the rear of the sides, their top-positioned speakers are specially designed for height perception. Eclipsa Audio reflects sound off the ceiling with these special speakers, creating an effect that allows viewers to experience upward-directional audio — such as the sensation of an object flying overhead. Pairing the TV with a soundbar further enhances the experience, producing richer and more expansive 3D spatial audio.</p>
<p>&nbsp;</p>
<p>Eclipsa Audio has established the foundation for a 3D audio content ecosystem by bringing industry leaders — from device manufacturers to content platforms — together under a unified standard. In an era where streaming services blur the line between content creation and consumption, Eclipsa Audio unlocks new possibilities for immersive sound that Samsung is determined to further expand.</p>
<p>&nbsp;</p>
<p>For more information, please visit: <span><a href="https://www.samsung.com/my/" target="_blank" rel="noopener">https://www.samsung.com/my/</a></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h6><a href="#_ftnref1" name="_ftn1"><span><em><strong>[1]</strong></em></span></a><em> Rollout schedule and service details may vary depending on the TV model.</em></h6>
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					<item>
				<title>Samsung Brings ‘Eclipsa Audio,’ 3D Technology Developed With Google, to 2025 TVs and Soundbars</title>
				<link>https://news.samsung.com/my/samsung-brings-eclipsa-audio-3d-technology-developed-with-google-to-2025-tvs-and-soundbars?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 07 Jan 2025 10:18:07 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[3D Audio]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2025]]></category>
		<category><![CDATA[Crystal UHD]]></category>
		<category><![CDATA[Eclipsa Audio]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Neo QLED 8K]]></category>
		<category><![CDATA[Samsung TVs]]></category>
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									<description><![CDATA[  Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-29794" src="https://img.global.news.samsung.com/my/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-Eclipsa-Audio-3D-Audio-Google_dl1.jpg" alt="" width="1425" height="949" srcset="https://img.global.news.samsung.com/my/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-Eclipsa-Audio-3D-Audio-Google_dl1.jpg 1425w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-Eclipsa-Audio-3D-Audio-Google_dl1-845x563.jpg 845w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-Eclipsa-Audio-3D-Audio-Google_dl1-768x511.jpg 768w, https://img.global.news.samsung.com/my/wp-content/uploads/2025/01/Samsung-TVs-and-Displays-Eclipsa-Audio-3D-Audio-Google_dl1-1024x682.jpg 1024w" sizes="(max-width: 1425px) 100vw, 1425px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.</p>
<p>&nbsp;</p>
<p>“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&amp;D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong><span>Innovating the Home Entertainment Experience</span></strong></span></h3>
<p>Samsung, the global leader in the TV market for <span><a href="https://news.samsung.com/global/samsung-electronics-continues-its-reign-as-global-tv-market-leader-for-18-consecutive-years" target="_blank" rel="noopener">18 consecutive years</a></span>, is redefining home entertainment with the integration of Eclipsa Audio. With market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.</p>
<p>&nbsp;</p>
<p>Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.</p>
<p>&nbsp;</p>
<p>Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><span style="color: #000080;"><strong><span>Expanding Content and Playback</span></strong></span></h3>
<p>Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.</p>
<p>&nbsp;</p>
<p>To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the high standards of sound fidelity.</p>
<p>&nbsp;</p>
<p>“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”</p>
<p>&nbsp;</p>
<p>For more information, please visit: <a href="https://news.samsung.com/my/" target="_blank" rel="noopener">https://news.samsung.com/my/</a></p>
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