Samsung Electronics today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

With the Galaxy A90 5G, you will be able to stream every minute of your favorite artists live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities¹.

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm^® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimizer and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to spend more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app² on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass will be available in two classic color options – black and white – from September 4 in Korea and will expand to additional markets thereafter.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

Galaxy A90 5G Product Specifications³

¹ Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

² Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.

³ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

⁴ Screen measured diagonally as a full rectangle without accounting for the rounded corners.

⁵ Availability may vary by market.

⁶ Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

Thanks to its 4,000mAh battery, the Galaxy A10s can keep up with you all day, whether you are gaming, streaming, or broadcasting live. The all-new dual camera means brighter, clearer photos, while depth detection intelligently recognizes backgrounds and allows you to add artistic effect to your images. The Galaxy A10s’ remarkable 6.2-inch Infinity-V Display provides an immersive experience when catching up on your favorite content, and with the addition of a fingerprint scanner to the Galaxy A10s, you can be sure to keep your data safe.

Check out the full specs of the new Galaxy A10s below.

“The Galaxy A80 is built to drive the evolution of the ‘Era of Live’ to enhance live interactions, connection and self-expression through compelling innovations. This is why we have brought the latest innovations in the Galaxy A80 for the generation that believes in defying barriers and creating a world without limits,” said Yoonsoo Kim, President of Samsung Malaysia Electronics.

Share Your Experiences Live

A first for Galaxy devices, the Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, using both the front and back camera simultaneously, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, the Galaxy A80 allows you to take clear and bright photos regardless of the time with its 48MP main camera. Now, with the Ultra Wide Lens that offers a 123-degree viewing angle[1], be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

The Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favorite moments with features such as Live Focus Video mode. Additionally, the camera’s Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

The Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen[2]. With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favorite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, the Galaxy A80 also features Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through the fingerprint sensor.

Equipped with an Intelligent Performance Enhancer, you can expect your Galaxy A80 to perform better, faster and longer whenever you need it. Its AI-powered performance optimization software maximizes the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

The Galaxy A80 is available for purchase now at all Samsung Experience Stores and Samsung Malaysia Online Store with the recommended retail price of RM2,499. It is offered in three colors: Angel Gold, Ghost White and Phantom Black.

To top off the launch excitement, Samsung is running an exclusive promotion for its newly launched smartphone. The first 1,000 customers to purchase the Galaxy A80 will receive a complimentary BlackPink special edition package that includes a Galaxy A80 case, stand and photo card, together with a Galaxy Fit collectively worth RM818.

For more information on the Galaxy A80 product and promo campaign, visit

https://samsung.com/my/smartphones/galaxy-a80-a805/SM-A805FZKDXME/ and

https://samsung.com/my/offer/mobile/a80-launch-promotion/.

Samsung Galaxy A80 Product Specifications*

*Availability, colors and price may vary by market. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

**Screen measured diagonally as a full rectangle without accounting for the rounded corners

***Viewing angle adjusted down for selfie mode on Ultra Wide Camera.

****Typical value tested under third-party lab condition. Rated (minimum) capacity is less.

[1] Viewing angle adjusted down for selfie mode on Ultra Wide Camera.

[2] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

Hello, everybody!

From 17^th April to 15^th May 2019, get creative and join the #EraofLIVE challenge on TikTok and be a talent in the “Milikmu” vertical music video alongside our hottest local artists – Nabila Razali, Haqiem Rusli and Ismail Izzani!

Join now in just six (6) simple steps:

1. Join #EraofLIVE Challenge on TikTok and tap “add song”
2. Search “Milikmu”
3. Dance and record the video
4. Publish your entry on TikTok with the hashtag #EraofLIVE
5. Make sure your profile is set to public
6. Share the video on your social platforms!

On top of that, the #EraofLIVE campus truck is coming to local campuses featuring special artist appearances so you can join the #EraofLIVE challenge together with them! All TikTok submissions during the campus roadshows will be entitled to a special gift.

For more information on Samsung’s #EraofLIVE Challenge, please visit http://www.eraoflive.com/.

The globe-spanning event, which was headquartered in Bangkok and included satellite showcases in Milan and São Paolo, was kicked off by DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. After unveiling the latest additions to the Galaxy A range, which Koh described as “devices that make cutting-edge innovation the standard for everyone,” Samsung demonstrated how it optimized the smartphones, inside and out, for the way we communicate today.

In case you missed it, here’s a recap of some of A Galaxy Event’s most exciting moments.

[Bangkok]

[Milan]

[São Paolo] 

After three captivating events across the globe, A Galaxy Event has now drawn to a close and the wait for the launch of the Galaxy A70 and Galaxy A80 is nearly over.

If you weren’t able to catch A Galaxy Event live, or want to check out the showcase again, you can watch a replay of the entire event above. You can also follow all the coverage at the Samsung Newsroom to find out more about how the Galaxy A series is ushering in a new Era of Live.

Kuala Lumpur – April 10, 2019 – Samsung Malaysia Electronics (SME) reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the world as you see it

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to scarify on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy immersive multimedia experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay connected for longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge you phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access what you need, when you need it – safely and securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express your style with an elegant design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit https://www.samsung.com/my/smartphones/galaxy-a-series/

*Availability may vary by market

Samsung Galaxy A80 Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

On April 10^th 2019, Samsung Electronics will unveil its latest Galaxy A devices designed to communicate in the Era of Live.

Stay tuned and watch the live unveiling on April 10^th at 8 p.m. (Malaysia Time) via any of the links detailed below.

Tune in via Samsung’s Official Websites

Visit Samsung Newsroom Malaysia, Samsung.com.my when the event begins.

Tune in on Facebook

Visit Samsung Malaysia’s Facebook page when the event begins.

KUALA LUMPUR, 19 MARCH 2019 – Samsung Malaysia Electronics (Samsung) recently held an epic star-studded ‘Era of Live’ party to mark the official launch of its next generation Galaxy A smartphone series. Unveiling the Galaxy A50 and A30 in style, substance and spontaneity, the event was graced with special appearance and live performance by singer-songwriter Calum Scott, one of UK’s brightest stars since he rose to fame on the 2015 season of Britain’s Got Talent.

Set to be a game changer in the mid-range category, both the Galaxy A50 and Galaxy A30 pack a punch in design, features and pricing to bring innovation that matters to today’s connected consumers, especially the young millennials and Generation Z users.

President of Samsung Malaysia Electronics, Yoonsoo Kim said, “We bring Samsung Galaxy A50 and Galaxy A30 into Malaysia to help young consumers cut through the cluttered market and easily own the most essential features in response to their connected lives. We have taken into consideration how their lifestyle and mobile usage behavior have progressed, going further than merely pretty selfies, enhanced gaming or on-demand video.”

Yoonsoo Kim, President of Samsung Malaysia Electronics, takes the stage for his welcome remarks at the “Era of Live” official launch.

“The prudent revamp of the Galaxy A series builds on Samsung’s decade of leadership in delivering reliable technology that works for people. These devices are made for young digital natives to capture, share and enjoy live moments or content in a quick, constant and spontaneous manner without compromising on quality. It is the perfect range for digitally and socially active users, who are always on and ready to impress.”

Extending premium features in a meaningful way

In enabling young consumers to switch to a richer experience, the sleek and stylish Galaxy A series offers a wide range of flagship features at a mid-range price point. While the Galaxy A30 comes with dual rear camera, the Galaxy A50 takes it up a notch with the On-screen Fingerprint Sensor and a triple camera setup equipped with a 5MP depth sensor.

The camera in both models consists of a 123-degree ultra-wide lens that captures life-size videos the way the eyes would see them. It also comes ready with the scene optimizer feature that automatically recognizes and enhances photos using Artificial Intelligence to produce the best shots.

Apart from the amazing camera, the new Galaxy A50 and A30 also boast the convenience of having long-lasting battery life with a stellar 4,000mAh capacity and fast-charging support. Equipped with Samsung’s advanced Super AMOLED (6.4”) FHD+ Infinity-U Display, both models stand out with an incredible degree of colour clarity and a nearly bezel-less edge-to-edge display for more immersive and uninterrupted viewing experience.

Creating an epic Galaxy A experience

With the improved series, Samsung is set to spark a new ‘Era of Live’ in a move to embrace a world that is shaped by real-time visual, interaction and experience. It aims to reach out to Malaysians across the nation through a unique content collaboration with E! Media Prima Television Networks, a brand new digital-first platform that provides the local edition of E! News.

Hey ho! The Galaxy A50 and A30 was unveiled in style, substance and spontaneity with a special dance performance at the Era of Live party.

Together with E! Media Prima Television Networks, Samsung engaged a team of young ambassadors in creating a movement to inspire positive lifestyle in a fun and entertaining way. Dubbed the A-Squad, the team consists of local personalities and influencers, led by rising teenage pop-star Ismail Izzani; singer and actress Nabila Razali and Haqiem Rusli who started a singing career since his victory on TV9’s Idola Kecil in 2008.

Ismail Izzani loves the ultra-wide angle camera on his Samsung Galaxy A50, taking a picture of the crowd at the launch.

Nabila Razali loves the immersive mobile experience that come with the super AMOLED screen on her Samsung Galaxy A50, which brings content to life.

The A-Squad had the opportunity to share an evening with Calum Scott at the ‘Era of Live’ party, where Ismail, Nabila and Haqiem expressed how the Galaxy A50 and A30 perfectly match their day-to-day mobile lifestyle.

The Galaxy A50 and A30 launch was made even more amazing with the one and only Calum Scott performing.

“The new Galaxy A series presents us the opportunity to strengthen our dominance in the young consumer segment, while defending our long-standing market leadership in Malaysia. Through the partnership with E! Media Prima Television Networks, we are bringing our ‘A’ game not only in providing distinctive products, but also delivering a compelling brand experience to continue our winning momentum,” Kim concluded.

(second from right) Yoonsoo Kim, President of Samsung Malaysia Electronics, together with the A-Squad (L-R) Ismail Izzani, Nabila Razali, and Haqiem Rusli showing the sleek design and stunning display of the new Galaxy A50 and A30.

The Galaxy A50 and A30 are available for purchase now at all Samsung Experience stores and Samsung Malaysia Online Store with the recommended retail price of RM799 and RM1,199 respectively. Both devices are also available in three colour variants – White, Black and Blue to suit your personal style.

For more information about the Galaxy A50 and A30, please visit https://www.samsung.com/my/smartphones/galaxy-a50-a505/SM-A505FZKHXME/ and https://www.samsung.com/my/smartphones/galaxy-a30-a305/SM-A305FZBFXME/.