Samsung Electronics recently installed its glasses-free 3D display, Spatial Signage, at the newly renovated Safari World at Everland, adding a new dimension to the visitor experience. Powered by Samsung’s patented 3D Plate technology, the display delivers striking depth and realism without the need for 3D glasses — all within a slim 52-millimeter profile.

Samsung Newsroom visited Everland to see how Spatial Signage is making the wait more engaging and to hear firsthand how visitors responded to the immersive display.

▲ Spatial Signage installed in the waiting area of Everland’s Safari World

Spatial Signage Sets the Stage for a Safari Adventure

Even before the safari tour begins, visitors are greeted by animals brought to life on Spatial Signage. The vivid movement and “screen-breaking” three-dimensional effect deepen the sense of immersion, building excitement for the adventure ahead.

▲ Spatial Signage heightens anticipation for the safari adventure with its glasses-free 3D visuals.

“Following Safari World’s reopening as a reimagined ecological space with enhanced animal welfare, we wanted to connect every stage of the guest experience — from entry and waiting lines to the safari bus ride — under a unified theme,” said Jiyeon Bae, Leader of Partnership & Alliance Group, Resort Business Division at Samsung C&T. “We saw Spatial Signage as the most effective way to lead guest into the safari adventure.”

Bae added, “To create the atmosphere of a wild expedition, we installed large-scale animal artwork featuring life-size bears, lions and tigers along the waiting route. Extending that visual experience with Spatial Signage, which gives the animals a vivid dimensionality, allowed us to further enhance visitors’ sense of immersion.”

Despite its large 85-inch size, the display also offers considerable flexibility in installation. “Taking into account the attributes of the waiting area, we created a custom frame that blends seamlessly with Safari World’s atmosphere,” Bae said. “This allowed us to position the display naturally within the queue without disrupting the overall environment.”

▲ Bae said watching young children stop to look at the animals on screen shows how Spatial Signage adds a unique element of fun to the waiting area.

“Spatial Signage also plays an important role in building anticipation by giving visitors a preview of the animals they are about to see before boarding the safari bus,” noted Bae. “When young children stop in their tracks after spotting a bear or lion on the screen, their eyes often widen with excitement. It becomes clear that the immersive quality of the content is resonating with guests.”

Turning The Wait Time Into a Fascinating 3D Experience

Visitors on-site responded enthusiastically. In particular, the glasses-free 3D experience changed the mood of the waiting area, making it feel like more than just a place to stand in line. Rather than simply watching the screen, they interacted with the animals, took photos and treated the wait itself as part of the fun.

▲ Visitors take photos with the animals on Spatial Signage, turning time spent waiting into part of the overall experience.

One visitor who came to Everland with family said, “It felt as if real animals were moving right in front of us. Taking photos with the kids while we waited made the time fly by.” The visitor added, “Seeing the children get excited even before meeting the real animals has made the trip especially worthwhile.” Students visiting on a field trip were equally impressed. “I thought you needed glasses to see 3D, but the tiger looked so real when it seemed to break out of the screen that it genuinely surprised me,” said one student.

▲ Visitors described the vivid movement of the animals on screen as strikingly lifelike.

“Seeing the wild animals we are about to meet truly built the anticipation for the safari,” said a couple waiting in the queue together. “It feels like we have already stepped into the safari before even getting on the bus.” A group of tourists visiting Korea also shared their impressions: “The tigers, lions, and bears look so vividly real, as if alive. It makes the wait so much more enjoyable and helps lift spirits before entering the safari adventure.”

Where Technology Meets Space – A New Spatial Interface

▲ Jin, CEO of Klleon, the content development company, emphasized the role of Spatial Signage, serving as an innovative interface that enables visitors to experience the space itself.

“Spatial Signage goes beyond simply delivering information — it serves as a spatial interface that enables visitors to directly experience the place they are visiting,” said SeungHyuk Jin, CEO of Klleon, which led the content development for Spatial Signage at Safari World. “We focused on capturing the natural movement of the animals and creating a sense of spatial depth so visitors are immediately immersed in the world of safari while waiting in line.”

At Everland’s Safari World, Samsung Spatial Signage helps shape the identity of the space and adds a new layer of immersion to the visitor journey. With innovations like Spatial Signage, Samsung continues to set the standard for immersive and engaging display experiences across industries.

Tigers, lions, bears, giraffes, pandas, foxes… These are some of the wild animals that live in Everland, the Land of Fantasy. Everland takes care of endangered animals by making sure that they are raised in an environment closest to their natural habitats and organizes a variety of ecological programs to help visitors learn about the importance of nature and all living things. To dive into the world of the mysterious world of animals, Samsung Global Newsroom has created its Online Zoo series by capturing the animals with various Samsung devices.

Today, June 21, is World Giraffe Day as designated by the Giraffe Conservation Foundation (GCF). This day was assigned to make collaborative efforts to prevent the extinction of giraffes, whose number is rapidly reducing, and to take some time to learn a bit more about these gentle giants. Considering the most characteristic feature of giraffes—their long necks—the GCF chose June 21 as World Giraffe Day as it is the summer solstice,¹ the longest day of the year.
Using some of Samsung Electronics’ most innovative devices, Samsung Global Newsroom followed the everyday lives of the twelve giraffes that live in Everland, from the story of the world record-breaking head of the giraffe family to the surprisingly belligerent nature of giraffes, and finally their charming yet subtle characteristics. Read on and take a look at the videos below to learn more about these gentle yet surprising creatures, and see if you can work out how the Galaxy S21 Ultra and The Sero TV made their way into the footage as you do.

The Most Famous Giraffe in South Korea

Giraffe matriarch Jang-Soon is living the life of a superstar who cannot escape the spotlight. Since making it into the Guinness Book of World Records for a special reason and becoming the most prominent giraffe in Everland, Jang-Soon’s conjugal harmony, silver wedding and other events have been reported on the news. The next giraffe to likely continue Jang-Soon’s legacy in the giraffe family has also come to the forefront. Who is this next contender for the leader of the superstar Everland giraffe family? Let’s find out by following a day in the life of Jang-Soon and her family.

Slow Yet Stealthy: the Hidden Abilities of Giraffes

“If you encounter a giraffe in the wild, don’t look back and run for your lives!” noted Jun-Yeong Park, Everland zookeeper who has been working with Lost Valley’s giraffe family for over 10 years. In fact, the giraffe is one of the top 10 strongest fighters among African land animals. ‘Cheong-Ryong’, the heaviest and strongest member of the giraffe family of twelve, in fact weighs 1.5 tons. If a giraffe harnesses its heavy body and starts kicking with full strength to defend itself, it is enough to break the skull or spine of a lion into pieces.

What’s more, their big eyes, each of which is the size of a tennis ball, grants them excellent eyesight and a visibility range of 4 to 7km, meaning that giraffes are very good at escaping from their enemies. Let’s learn more about some of the surprising physical characteristics of giraffes that are disguised behind their beatific eyes and relaxed gait.

The Longer the Neck, the Higher the Blood Pressure

One of a giraffe’s most characteristic features is its long neck, which is hard to see in one go even if you tilt your head as far as you can. Male giraffes engage in fights using their necks, known as ‘necking’, in order to compete for females, meaning that it is more advantageous to have a longer neck as it increases a fighter’s overall centrifugal force.

That said, as giraffes have to pump blood all the way to the top of their heads which sit 3m above their hearts, giraffes inevitably have high blood pressure, with their normal blood pressure being 270/180 mmHg. The blood pressure of the giraffe is two times that of the human, which is 120/80 mmHg, but nevertheless, giraffes manage to eat, drink, sleep and play with ease. So what is their secret?

¹ One of the twenty-four solar terms, the summer solstice has the longest day and the shortest night of the year.