In the opening keynote, Samsung emphasized the company’s vision to lead hyper-intelligent, hyper-connected and hyper-data technologies in the Fourth Industrial Revolution era with its comprehensive logic solutions uniquely tailored for various industries.

“Generative AI has quickly emerged as perhaps the most significant trend of the year, demanding more powerful foundational technologies to process data and bring AI to life,” said Yong-In Park, President and Head of System LSI Business at Samsung Electronics. “We are paving the path toward a new era of proactive AI, leveraging our Samsung System LSI Humanoid platform, which seamlessly converges our capabilities across a broad spectrum of logic semiconductors, from powerful computational IPs, connectivity solutions to sensors emulating the main five human senses.”

First Glimpse of Exynos 2400 Mobile Processor and Zoom Anyplace Image Sensor Technology

One of the event’s highlights was the preview of Samsung’s next-generation flagship mobile processor, the Exynos 2400 with Xclipse 940 GPU based on the latest AMD RDNA 3 architecture. A live demo showcased the processor’s substantially enhanced ray tracing capability, promising improved realism and immersion in gaming through a range of optical effects including global illumination, reflection and shadow rendering.

Achieving significant advancements in computing performance, the Exynos 2400 processor features a 1.7x increase in CPU performance and a remarkable 14.7x boost in AI performance compared to the previous Exynos 2200 product. Additionally, Samsung introduced a new AI tool designed for upcoming smartphones, demonstrating text-to-image AI generation using its Exynos 2400 reference board.

Also revealed for the first time was Samsung’s Zoom Anyplace technology based on its 200-million pixel image sensor. This sensor innovation will enable an entirely new camera zoom experience, allowing mobile users to take up to 4x close-ups of moving objects without any image degradation. AI-based tracking technology automatically follows and captures objects, all while recordings are made in full screen simultaneously, ensuring that no moment or detail is left uncaptured.

Other debuts at the event were Narrowband Internet of Things (NB-IoT) non-terrestrial networks (NTN) ready next-generation 5G modem; a new vision sensor brand, the ISOCELL Vizion; and a Smart Health processor.

Samsung’s latest automotive processor slated for mass production in 2025, the Exynos Auto V920, was displayed running several applications across multiple displays. Meanwhile, a video of the ISOCELL Auto 1H1 image sensor highlighted its 120Hz high dynamic range (HDR) and superior LED flicker mitigation (LFM) performance that ensure safer driving.

Demonstrating its capability in cellular and connectivity technologies, Samsung featured a video demo of NB- IoT NTN satellite communication in collaboration with Skylo Technologies, an NTN service provider, using Samsung’s next-gen modem reference device. A live demo of wireless lighting control through its ultra-wideband (UWB) solution, the Exynos Connect U100, was also shared.

Additional logic innovations on display include the 200-megapixel (MP) ultra-high-resolution image sensor, the ISOCELL HP2; an advanced driver assistance (ADAS) and autonomous driving (AD) camera solution, the ISOCELL Auto 1H1; quantum-dot (QD) OLED display driver IC (DDI); IoT security solutions; and wireless-charging power management IC (PMIC).

Deep-Dive Into AI With Academic Experts

During the afternoon panel discussion session, Sukhwan Lim, head of the U.S. System LSI R&D Center, joined with academic experts — Professor Jae-sun Seo of Cornell Tech, Professor Yakun Sophia Shao of UC Berkeley and Professor Thierry Tambe of Stanford University — to discuss the implications on compute platforms from recent trends in generative AI and large language models.

“Built on the most advanced 4-nanometer (nm) EUV (extreme ultraviolet lithography) process, and combined with cutting-edge mobile, GPU, and NPU technology, Samsung has crafted the Exynos 2200 to provide the finest experience for smartphone users. With the Xclipse, our new mobile GPU built with RDNA 2 graphics technology from the industry leader AMD, the Exynos 2200 will redefine mobile gaming experience, aided by enhanced graphics and AI performance,” said Yongin Park, President of System LSI Business at Samsung Electronics. “As well as bringing the best mobile experience to the users, Samsung will continue its efforts to lead the journey in logic chip innovation.”

The Industry’s First Hardware-accelerated Ray Tracing on Mobile for the Ultimate Gaming Experience

The Xclipse GPU is a one-of-a-kind hybrid graphic processor that is positioned between the console and the mobile graphic processor. Xclipse is the combination of ‘X’ that represents Exynos, and the word ‘eclipse’. Like an eclipse, the Xclipse GPU will bring an end to the old era of mobile gaming and mark the start of an exciting new chapter.

With the high-performance AMD RDNA 2 architecture as its backbone, the Xclipse inherits advanced graphic features such as hardware accelerated ray tracing (RT) and variable rate shading (VRS) that were previously only available on PCs, laptops and consoles.

Ray tracing is a revolutionary technology that closely simulates how light physically behaves in the real world. By calculating the movement and the color characteristic of light rays as they bounce off the surface, ray tracing produces realistic lighting effects for graphically rendered scenes. To offer the most immersive graphics and user experiences even on mobile, Samsung has collaborated with AMD to realize the industry’s first ever hardware-accelerated ray tracing on mobile GPU.

Variable rate shading is a technique that optimizes GPU workload by allowing developers to apply lower shading rate in areas where overall quality will not be affected. This gives GPU more room to work on areas that matter most to the gamers and improve frame-rate for smoother gameplay.

In addition, the Xclipse GPU comes with various technologies such as advanced multi-IP governor (AMIGO) that enhance overall performance and efficiency.

“AMD RDNA 2 graphics architecture extends power-efficient, advanced graphics solutions to PCs, laptops, consoles, automobiles and now to mobile phones. Samsung’s Xclipse GPU is the first result of multiple planned generations of AMD RDNA graphics in Exynos SoCs,” said David Wang, Senior Vice President of Radeon Technologies Group at AMD. “We can’t wait for mobile phone customers to experience the great gaming experiences based on our technology collaboration.”

Enhanced 5G Connectivity and Ironclad Security Features

The Exynos 2200 is one of the first in the market to integrate Arm’s latest Armv9 CPU cores which offer a substantial improvement over Armv8 in terms of security and performance, the two areas that are becoming critically important in today’s mobile communications devices.

The octa-core CPU of Exynos 2200 is designed in a tri-cluster structure made up of a single powerful Arm Cortex®-X2 flagship-core, three performance and efficiency balanced Cortex-A710 big-cores and four power-efficient Cortex-A510 little-cores.

“The digital experiences of tomorrow require new levels of performance, security and efficiency,” said Rene Haas, President of IP Products Group (IPG) at Arm. “As one of the first processors to incorporate the new Armv9 CPU cores, Samsung’s Exynos 2200 takes advantage of Arm’s Total Compute strategy and key security features, like Memory Tagging Extension (MTE), to deliver the purpose-built compute and specialized processing needed to power future mobile experiences.”

The Exynos 2200 offers more powerful on-device artificial intelligence (AI) with an upgraded NPU. The NPU’s performance has doubled compared to its predecessor, allowing more calculations in parallel and enhancing the AI performance. The NPU now offers much higher precision with FP16 (16bit floating point) support in addition to power efficient INT8 (8bit integer) and INT16.

Also, the Exynos 2200 integrates a fast 3GPP Release 16 5G modem supporting both sub-6GHz and mmWave (millimeter Wave) spectrum bands. With E-UTRAN New Radio – Dual Connectivity (EN-DC), which utilizes both 4G LTE and 5G NR signals, the modem can boost the speed up to 10Gbps.

For safekeeping, the Exynos 2200 comes with Integrated Secure Element (iSE) to store private cryptographic keys as well as to play a role as RoT (Root of Trust). Also, an inline encryption HW for UFS and DRAM has been reinforced to have user data encryption safely shared only within the secure domain.

Providing Enhanced Visual Experience and Professional-level Quality Images

The Exynos 2200’s image signal processor (ISP) architecture has been redesigned to support the latest image sensors for ultra-high resolution of up to 200 megapixel (MP). At 30 frames-per- second (fps), the ISP supports up to 108 MP in single camera mode, and 64+36 MP in dual camera mode. It can also connect up to seven individual image sensors and drive four concurrently for advanced multi-camera setups. For video recording, the ISP supports up to 4K HDR (or 8K) resolution.

Together with the NPU, the ISP utilizes an advanced content-aware AI camera for more refined and realistic results. When taking a photograph, the machine learning based AI camera recognizes multiple objects, the environment, and faces within the scene. It then applies optimal settings for color, white balance, exposure, dynamic range, and more to produce professional-level quality images.

With 8K resolution support, the Exynos 2200’s advanced multi-format codec (MFC) makes videos truly come to life. It decodes videos up to 4K at 240fps or 8K at 60fps and encodes up to 4K at 120fps or 8K at 30fps. In addition, the MFC integrates power efficient AV1 decoder enabling longer playback time. The advanced display solution features HDR10+ adding more dynamic range and depth to the picture and offers refresh rates of up to 144Hz for a more responsive and smoother transitioning experience when scrolling or playing games.

The Exynos 2200 is currently in mass production.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/exynos.

* Actual performance may vary depending on device and user environment.

The video follows one man’s journey of reflection as he befriends a magical character from his smartphone and rediscovers a long-forgotten dream. Check out the video in full below.

Based on a power-efficient 28-nanometer (nm) process technology, the Exynos i T100 is optimized to be used with short-range IoT devices that automate and control environments within homes or businesses. The vast array of applications for such devices would include smart lighting, home security and monitoring, temperature control, fire and gas detectors, and fitness wearables.

“Low-power short-range IoT solutions that connect various products in our homes or buildings can make our lives easier and safer,” said Ben Hur, senior vice president of System LSI marketing at Samsung Electronics. “The Exynosi T100, engineered with multiple communication protocols along with strong security capabilities, will help further extend IoT services in areas where they could benefit our everyday lives.”

The Exynos i T100 supports popular short-range communication protocols, Bluetooth Low Energy (BLE) 5.0 and Zigbee 3.0, and also integrates the processor with memory in a small single-chip package, all to enhance flexibility in the product development process of device manufacturers.

Strong security features that protect against potential hacking and other threats is a must when it comes to wireless IoT devices that automate and control their environment. The Exynos i T100 comes with a separate Security Sub-System (SSS) hardware block for data encryption and a Physical Unclonable Function (PUF) that creates a unique identity for each chipset. 

This new IoT solution also adds to reliability in that it can endure extreme temperatures as low as -40°C and up to 125°C.

The Exynos i T100 is currently sampling.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/exynos.

The Exynos i T100 enhances the security and reliability of devices designed for short-range communications, and has been developed to be used in smart home or business environment ecosystems – from smart lighting and temperature control to home security and monitoring and fire and gas detectors. Created with multiple communication protocols, strong security capabilities and an integrated processor and memory chip package, the Exynos i T100, along with the Exynos i T200 and Exynos i S111, provides comprehensive connectivity for today’s IoT devices.

Check out the infographic below for more information on the full line-up of Samsung’s IoT solutions and capabilities.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that its 5G communication solutions are in mass production for the latest premium mobile devices. The 5G multi-mode chipsets include the previously-introduced Exynos Modem 5100 as well as a new single-chip radio frequency transceiver, the Exynos RF 5500, and supply modulator solution, the Exynos SM 5800, all supporting 5G New Radio (5G-NR) sub-6-gigahertz (GHz) spectrum and legacy radio access technologies that provide mobile device manufacturers with optimum network communication solutions for the 5G era.

“Samsung has been an innovator in mobile communication technologies with a strong portfolio of market-proven solutions, and we are well-prepared to extend our leadership into 5G,” said Inyup Kang, president of System LSI Business at Samsung Electronics. “Our multi-mode solutions, the Exynos Modem 5100, Exynos RF 5500 and Exynos SM 5800 will together enable powerful yet energy-efficient 5G performance along with the network versatility that allows users to stay connected wherever they are.”

Exynos Modem 5100 is Samsung’s first 5G modem solution that had completed preparations for commercialization in August, 2018, with a successful over-the-air (OTA) 5G-NR data call test. The modem supports virtually all networks from 5G’s sub-6GHz and mmWave spectrums to 2G GSM/CDMA, 3G WCDMA, TD-SCDMA, HSPA and 4G LTE networks in a single chip.

For reliable and power-efficient performance, the modem is paired with RF and supply modulator solutions, Exynos RF 5500 and Exynos SM 5800 respectively.

Samsung’s Exynos RF 5500 supports legacy networks and 5G-NR sub-6GHz networks in a single chip, offering added flexibility in smartphone designs, especially for today’s premium mobile devices. RF transceivers are key components that allow smartphones to transmit and receive data over the cellular network. When transmitting voice or data from a smartphone to a carrier, the RF up-converts the modem’s baseband signal to high GHz-range cellular frequencies so that data can be sent swiftly over the connected network. Vice versa, when receiving, the signal is down-converted by the RF to baseband frequencies for it to be processed by the modem. The Exynos RF 5500 has 14 receiver paths for download, and supports 4×4 MIMO (Multiple-Input, Multiple-Output) and higher-order 256 QAM (Quadrature Amplitude Modulation) scheme to maximize the data transfer rate over the 5G network.

The Exynos SM 5800 is a low-power supply modulator solution for 2G to 5G-NR sub-6GHz that supports up to 100MHz envelope-tracking (ET) bandwidths. As the possibilities for richer content with higher data rates open up with the arrival of 5G, maintaining a highly efficient RF has become more critical in ensuring a longer battery life in a mobile device. The Exynos SM 5800 demonstrates up to a 30-percent power reduction by dynamically adjusting the supply voltage according to the modem’s RF input signal. With an advanced power optimizing ET solution for RF, data can be transmitted more efficiently and reliably over the incredibly fast 5G network.

Both the Exynos RF 5500 and SM 5800’s technological breakthroughs have been recognized by the International Solid-State Circuits Conference (ISSCC) committee and were presented at ISSCC 2019 held at San Francisco last February.

As the industry moves forward to unfold and discover the full benefits of 5G, Samsung plans to continue pushing for innovation in mobile communication technologies, including RF transceiver and phased array solutions for mmWave along with 5G-embedded mobile processors, that will further drive the proliferation of new applications in mobile devices and emerging industries.

The Exynos 9820 has an integrated neural processing unit (NPU) to deliver deep learning capabilities whilst using less power. With the NPU, Exynos 9820 can perform AI-related functions seven times faster than its predecessor based on TOPS (Tera Operations Per Second).¹

This allows the processor to implement AI anywhere, anytime through its on-device artificial intelligence. With on-device AI, a mobile device can perform artificial intelligent activities with lower latency, better power efficiency, and stronger security than when utilizing the cloud. It enables the mobile device to offer new and improved artificial intelligence features such as personal assistant services, augmented reality and enhanced camera functions.

A desktop-like experience on a mobile device is now a reality thanks to next-generation mobile processors that can achieve exceptional computing power. The Exynos 9820 features tri-cluster octa-core CPU architecture consisting of two Samsung custom cores for running heavy computational tasks, two Arm^® Cortex^®-A75 cores for optimal performance, and four Cortex-A55 cores for everyday tasks, thus heightening processing power. Samsung’s fourth-generation custom CPU is implemented with enhanced memory access capability and advanced architecture design, improving the single core performance by up to 20 percent over its predecessor.¹  Furthermore, tri-cluster architecture features an intelligent task scheduler to optimize the balance between performance and efficiency for longer lasting battery life.

The Exynos 9820 integrates an LTE-Advanced Pro modem for lightning-fast mobile broadband speeds. To achieve fast downloads, seamless video streaming, and smooth online gameplay, the modem supports LTE category 20 with 8x carrier aggregation enabling downlink speed of up to 2.0Gbps.²

The modem also enhances stability and speed even further through diverse advanced modem technologies including 4×4 Multiple-Input, Multiple-Output (MIMO), 256-QAM (Quadrature Amplitude Modulation), and Enhanced Licensed-Assisted Access (eLAA). Furthermore, the Exynos Modem 5100, Samsung’s 5G cellular modem, can be paired with the Exynos 9820 to support the 5G network.

For an immersive gaming experience on the go, the Exynos 9820 comes with a high-performance Mali-G76 MP12 graphic processing unit (GPU). Featuring wider execution engines – with double the number of lanes than its predecessor – alongside cutting-edge graphics compression techniques and advanced APIs support, the Exynos 9820 provides dramatic uplifts in both performance and efficiency for complex graphics. The Exynos 9820 offers up to 40 percent improvement in performance or 35 percent enhancement in power efficiency.¹

The Exynos 9820 is engineered to capture clear images at any time of the day. With its advanced image signal processor (ISP) for multi-camera solutions, the Exynos 9820 supports diverse cutting-edge photography functions which are further enhanced by AI-capabilities. The Exynos 9820’s ISP has increased the maximum number of sensors it can support from four to five, facilitating flexible multi-camera solutions on a mobile device with diverse functionalities such as optical zoom and bokeh effect. This means that, when a user clicks the shutter button within the camera app, billions of arithmetic operations are performed by the advanced ISP to generate better focus, accurate exposure and white balance, vivid color and less noise, producing amazing photographs.

The Exynos 9820 is also built to transform those special moments into spectacular videos. As recording a video in high-resolution can occupy a large space within a limited storage capacity, a processor must compress the video with a video codec in order to store and transfer it efficiently. The advanced Multi-Format Codec (MFC) in the Exynos 9820 processor can encode and compress 8K video into a smaller file size thanks to its 10-bit HEVC codec, which delivers highly efficient video compression with 10-bit color support. This means users need not worry about running out of storage space – even when recording videos in high resolution. Furthermore, the 10-bit HEVC codec can generate 1,024 different tones for each primary color, which translates into 1.07 billion color combinations.

The advanced display subsystem is built to present high quality multimedia content on an HDR display. The HDR display reproduces lifelike colors with a high level of accuracy. Notably, the Exynos 9820 supports HDR10+, a new open standard for HDR video which employs dynamic tone mapping allowing scenes to be optimized individually. With this powerful display subsystem, the Exynos 9820 can support a 4K UHD display on a mobile device, offering mesmerizing multimedia experiences.

Now these advanced benefits allow people to run daily errands and perform personal tasks using their mobile device alone and they must be accompanied by strong security. The Exynos 9820 features a physically unclonable function (PUF), also known as a digital fingerprint, to manage personal data in perfect isolation, making for more reliable security. PUF generates an unclonable key for data encryption by using the unique physical characteristics of each chip. While the PUF creates a unique digital fingerprint, the security subsystem is a secure key manager that supports other security protocols, such as key generation, storage and derivation.

The Exynos 9820 is built on an advanced FinFET process with a low power design scheme, meaning all of this can be done while consuming less power. The 8nm LPP (Low Power Plus) FinFET process reduces power consumption by up to 10 percent compared to 10nm LPP process.³ The Exynos 9820 also optimizes the power consumptions of the CPU and the GPU through reductions in idle and leakage power and operating voltage.

¹ Tested internally on the Exynos 9820 and the Exynos 9810

² Actual speed may differ by country and carrier.

³ Tested internally on Samsung’s 8nm LPP and 10nm LPP

※ Arm, Cortex and Mali are registered trademarks or trademarks of Arm Limited (or its subsidiaries) in the US and/or elsewhere.

※ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Building on the standard set by last year’s Digital Cockpit, the 2019 version addresses the needs of drivers and passengers alike, providing a seamless link between devices, vehicle and home, with simple controls for ease of use.

An Experience Tailored for Every Passenger

For 2019, the Digital Cockpit has increased the number of displays from three to six, delivering tailored infotainment options to more of the car’s passenger. In addition to a new, independent Passenger Display, two Rear Seat Displays also have been added, allowing passengers in both the front and rear to enjoy personalized contents that will keep them entertained during their travels. The Driver Monitoring System (DMS) and Occupant Monitoring System (OMS) are able to recognize registered drivers and passengers, adjusting the environment – such as screen settings and seat position – to provide an experience personalized to their tastes.

Three screens in the front of the Digital Cockpit show the driver important information and settings. The Cluster Display, situated in front of the driver, is a screen that highlights crucial driving information, such as the speed and oil gauge, with a layout that changes according to the driver’s preference. Between the driver and the front passenger is the Center Information Display, which shows Bixby and SmartThings services for cars, as well as basic apps, like navigation and music. Below that is the Control Display, a screen that oversees a host of functions, including air conditioning and sound volume, and can also be used to set the functions on the knobs of the Digital Cockpit.

By connecting their smartphone to the appropriate display via In-vehicle Samsung DeX, passengers can enjoy a smartphone experience optimized for their display and give their full attention to documents and emails, even while on the move.

Equipped with two knobs positioned in the front of the car and two in the back, the Digital Cockpit offers intuitive setting controls. The knobs have a circular UX, similar to the Galaxy Watch’s hallmark display, and can be customized to configure settings most frequently used by the driver and passengers, such as temperature and speaker volume.

Connectivity throughout the Car

With new Bixby, the in-car experience is even more convenient. The intuitive, conversational AI platform allows drivers and passengers to control their third-party apps – as well as automotive-optimized functions – hands-free inside the car.

As our world becomes increasingly more connected, the Digital Cockpit is strengthening the bond between car and home. Last year’s features supported car-to-home interactions, allowing you to check what’s inside your fridge or start up the washing machine at home, all from the driver’s seat. In addition to adding more devices that can be controlled from the car, the Digital Cockpit now also facilitates home-to-car interactions. With the help of SmartThings and Galaxy Home, users can access vehicle status and controls from the comfort of their own home. This means that you can check fuel levels, start up the engine, and cool down or warm up the inside temperature by turning on the AC before jumping into your car.

Smarter Safety

New features have been implemented to further enhance car safety. Incorporating Samsung Electronics’ Exynos semiconductor, the Mirror Replacement Vision System, Front Facing Camera and Driver Monitoring System assist safe driving in a variety of potential scenarios.

Since last year, the Mirror Replacement Vision System has moved to the front left and right sides of the vehicle to reflect where users habitually look when changing lanes. The system can identify moving objects and gives the driver a wider field of view in the direction of the lane they wish to change into.

The Front Facing Camera detects the environment on the roads ahead. This is particularly useful if the driver wants to make a sudden left turn on an intersection or change lanes, for example. The camera identifies vehicles, pedestrians, lanes and traffic signs while driving and warns the driver of any hazards before they act. Data is shown on the Cluster Display, helping the driver make informed decisions on the road.

The Driver Monitoring System will also transmit a warning sound if it detects dangerous behavior, such as driving while drowsy or sending text messages behind the wheel.

As car design embraces new trends in mobility lifestyle, the Digital Cockpit 2019 represents the next stage in vehicle comfort, connectivity and safety. As the development of 5G technologies continues apace, Samsung’s IoT platform will drive the future of automotive innovation and broaden the horizons of connected living.

Samsung Electronics today announced how the company’s investment and leadership in AI, IoT, and 5G technologies will serve as the building blocks for its vision for Connected Living. The company also unveiled its future AI-powered robotics platforms, which can be used to manage activities of daily living, such as helping an aging population independently manage their health routine.

“2019 is Samsung Electronics 50^th anniversary, and for the last five decades, we’ve been committed to bringing meaningful innovations to consumers everywhere,” said HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “In 2019, we’re taking things to the next level, and leveraging our industry leadership to make our vision of Connected Living a reality.”

Accelerating the Intelligence of Things with IoT, 5G, and AI  

Driving Samsung’s Connected Living philosophy is the Intelligence of Things – IoT, 5G, and AI working together across devices, to create seamless experiences. At its CES press conference in Las Vegas today, the company explained how its work in these core technologies is enabling innovation throughout its product portfolio.

Since unifying the SmartThings app and introducing the SmartThings Cloud, the SmartThings ecosystem has grown significantly. The number of registered SmartThings users has grown 220 percent and app installs have increased 61 percent. The number of partners participating in this ecosystem has also grown by 44 percent. Today, consumers can enjoy SmartThings experiences with devices from top global brands like Amazon, Google, Bose, Sylvania, and Plume.

Samsung leveraged its telecommunications leadership to make major strides in bringing 5G connectivity to consumers. Samsung is the number one patent holder with ETSI¹, having registered more than 2,000 5G essential patents as of November 2018. And it is the world’s first company to receive FCC approval on its commercial 5G equipment. The company powered the commercialization of home and mobile 5G networks with major U.S. carriers and all three mobile carriers in Korea, with additional trials running in Europe and Asia. Samsung is also committed to putting the power of 5G in consumers’ hands, with a 5G smartphone coming in the first half of 2019.

Samsung believes that AI is most useful when it helps to simplify a complex world. To that end, the company established seven Global AI Centers, and is adopting unique technologies into its products and services. And to ensure that Samsung works with the best and the brightest in the field, Samsung NEXT and the Samsung Strategy and Innovation Center (SSIC) have invested in more than 20 AI-related startups over the last five years.

Bixby, Samsung’s Intelligence Platform, Expands

Bixby started as a smarter way to use your Galaxy phone. Today, it is evolving to become a scalable, open AI platform that will support more and more devices. The company announced that Bixby intelligence will be infused into its 2019 QLED and premium TVs, and smart appliances like refrigerators, washers, as well as air conditioners, mobile devices, AI speakers and more. What’s more, Bixby is expanding to a new Digital Cockpit and robotics platforms.

Uber, Ticketmaster and others are using Bixby to make their services more intelligent. Today, Samsung announced that iHeartRadio joined as a new partner. And, Bixby will continue to grow as more partners, such as Google, join the ecosystem.

Samsung also announced its core AI philosophy: Fairness, Accountability, and Transparency. As it works to advance AI technology, Samsung is committed to ensuring the algorithms it builds are inclusive, the protection of user information and privacy are top priorities, and it’s easy for consumers to understand what the company does with their data and how it is handled.

Next Level Experience of Samsung’s 2019 Portfolio

Samsung also introduced a lineup of new innovations, all of which streamline and simplify day-to-day tasks, and offer a more personalized and unique experience for each user, in a way that only Samsung can.

Entertainment:

Samsung unveiled its 98” QLED 8K – it’s largest yet – adding to its 2019 lineup that features 65”, 75”, 82”, and 85” models. Embedded with the Quantum Processor 8K chip, the 2019 8K line delivers the best in QLED picture quality, design, smart features in more sizes than ever in stunning 8K resolution. Whether a viewer is watching content through a streaming service, set-top box, HDMI, USB or even mobile screen mirroring, Samsung’s proprietary AI-based technology can recognize and upscale any content, regardless of the native resolution, to near pristine 8K quality. This is Samsung’s smartest and most powerful TV yet.

In 2019, Samsung Smart TVs offer more ways to search for content and more compatibility with connected devices than ever before. With an improved AI algorithm that leverages a user’s subscription services, favorite content, and TV viewing habits, the Universal Guide makes it easier for users to find the perfect show for them to watch. Users also have more options than ever to quickly and easily find and control their favorite content with just their voice by using new Bixby and the AI Remote as well as even more ways to control their Samsung TVs through Amazon Echo and Google Home.

In a move to deliver more entertainment options, value and open platform functionality to Samsung Smart TV users, Samsung announced it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. Support on 2018 Samsung Smart TVs will be made available via a firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

Home:

Family Hub 2019 is more intuitive and intelligent than ever before. The new Family Board offers a completely redesigned screen experience, letting family members communicate and share memories in a creative space on the front of the fridge. Honored with a CES 2019 Innovation Award, Family Hub 2019 with the new Bixby lets users interact in natural language to get answers to complicated questions, preset the oven, search for recipes, and even call an Uber. In addition, Bixby visually shows you information on the screen for a richer experience and displays an array of visual information. These new features will also be available via automatic update for most earlier Family Hub models.

The new front load washer, also a 2019 CES Innovation Award winner, can finish a full load in just 30 minutes² with the SuperSpeed feature. With Bixby, users can also control its smart features like getting recommendations for the best wash cycle, scheduling a cycle to be completed at a users’ preferred time, automatically connecting the dryer cycle when the washer is done, or monitoring usage to efficiently manage their laundry appliances.

Work:

Samsung revealed a line of new, innovative products that combine productivity and flexibility to help consumers get things done more conveniently. The redesigned Notebook 9 Pro is engineered for on-the-go modern professionals to help them reach their true creative potential, while the Notebook Odyssey gaming laptop, powered by the new high-end NVIDIA® GeForce RTX 20-series GPU, is ready for both work and play. Samsung Space Monitor leverages its sleek design and functionality to allow users to focus on what’s on the screen and not what’s around it. Its unique built-in space saving solution, a minimalist, fully-integrated clamp stand that grips to the desk, tilting back and forth to free up space for optimal user productivity. Beyond aesthetics, Samsung’s Space Monitor is a feature-rich, high-performance monitor. The 27-inch model offers QHD resolution for incredibly detailed, sharp images, while the 32-inch model presents content in 4K UHD.

Connected Driving:

Samsung also presented its latest development with HARMAN, showcasing its innovation in automotive technology. The Digital Cockpit 2019 offers an enhanced connected car experience focused on connectivity, personalization, and safety.

With the integration of Bixby’s connected car experience, drivers can remotely check how much gas they have before going on a long road trip or set the car temperature before heading out for the day. Using onboard cameras, the new Digital Cockpit recognizes specific drivers and passengers and sets up the car’s personal space accordingly – adjusting the display preferences, seat height, lighting, and queuing up favorite playlists. Passengers can even enjoy personalized screens on the rear seats and connect to In-vehicle Samsung DeX to get work done on-the-go. The Digital Cockpit 2019 also provides a safer driving experience with the mirror replacement vision system and camera-based safety solutions.

All of this is possible thanks to Cellular-V2X technology that incorporates Samsung’s expertise in mobile network solutions with automotive technologies. With Samsung’s C-V2X, cars will be able to receive and analyze information that will make the driving experience safer and more enjoyable.

Device Solutions:

In order to power tomorrow’s AI technologies, Samsung emphasized that today’s AI infrastructure must evolve to handle intelligence at the edge. For this reason, the company is working to launch a comprehensive portfolio of solutions that will shape the future of intelligent devices.

Samsung’s mobile memory and AI-enabled processors, including the recently-announced Exynos Auto line, will allow for faster and more efficient on-device processing. At the same time, its advanced memory solutions will meet the rigorous demands of tomorrow’s datacenters and enterprises as they look to complete more complex AI tasks.

Robotics Platforms for the Future of AI

Samsung offered a peek into the future of Connected Living by demonstrating its latest developments in robotics platforms including the Samsung Bot Care, Samsung Bot Air, Samsung Bot Retail, and Samsung GEMS. Among the robotics platforms, Samsung gave a first public demonstration of Samsung Bot Care, which helps consumers manage their daily health routines. With its advances in AI and robotics, the company is harnessing its best assets to make a positive impact on society and shape a better world.

For more information including photos and videos, please visit news.samsung.com. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 8-11, 2019.

CES 2019 Press Conference Video

¹ European Telecommunication Standards Institute

² Based on using SuperSpeed on a Normal cycle with an 8lb load.