Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24 May. Teasing period starts 21^st – 23^rd May, so be sure to add to cart. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive Samsung Q63 QLED 4K Smart TV 2022 range, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy M33 5G. Targeted at those seeking great performance and peak entertainment experiences at a good value, the Galaxy M33 5G comes packed with an expansive 6.6-inch Infinity-V Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 50MP quad-camera set to capture the best quality content.

Leading up to the event, Samsung is giving out an exclusive voucher code : SSPR10, with no minimum spend, just for you to checkout on Samsung Super Brand Day on 24 May. Stand a chance to win additional vouchers up to RM30, with no minimum spend, when you participate in the Samsung social game – AR filter on Instragram. Visit the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Laz Talent – Dennis Gan will also be hosting a live session on TechMania LazLive, Lazada’s in-app livestream channel on 17 May from 9pm-10pm, to share more on the latest offers and products available to purchase during the sale.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day in Malaysia include:

• Samsung Brand Store co-branding partnership with P&G – purchase an online excusive Washer Dryer / Washer (WD85T4046CE/FQ / WW95TA046AE/FQ) to receive 4x Dynamo Color Care detergent 2.6 kg or any Q63 QLED 4K Smart TV to receive 6x Febreze with Ambi Pur Fabric Refresher Antibac (370ml) only on 24 May
• Samsung Flagship Store co-branding partnership with Adidas – first 10 buyers to purchase a Samsung flagship mobile S series or Z series will receive RM500 Adidas storewide voucher or the first 10 buyers to purchase a M series mobile will receiveRM200 Adidas storewide voucher only on 24 May
• Samsung social game – to play the AR filter to stand a chance to win additional vouchers up to RM30 (with no minimum spend)
• [12AM-2AM Only] RM30 off with a min. spend of RM300 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• [12AM-2AM Only] RM100 off with a min. spend of RM1000 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• RM250 off with a min. spend of RM2000 *Applicable to Samsung Brand Store only
• RM 150 off with a min. spend of RM1000 *Applicable to Samsung Brand Store only

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24 May and download the Lazada app on the Google Play Store or Apple App Store today!

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s Super Brand Day promotions, please visit:

• Samsung Super Brand Day
• Lazada Samsung Flagship Store
• Lazada Samsung Brand Store

[1] Lazada Consumer Study, March 2022. https://lazada-com.oss-ap-southeast-1.aliyuncs.com/160-press-release.pdf

No matter how big the TV screen is, if it doesn’t have the necessary picture quality, users won’t be able to realize the power of the screen. That’s why large-sized TV has inevitably led to the increase in demand for Ultra High Definition (UHD). UHD is a 4K (3,840X2,160) picture quality, which is applied to TVs that measure over 65 inches. The technology is about to take yet another step up as 8K (7,680X4,320) TVs are ready to be commercialized.

But this is an era whereby even the number of pixels isn’t enough in isolation. To produce the best picture quality possible, it’s also important to consider the environment this content will be viewed in and the quality of the original content itself. The paradigm is shifting and it’s vital that all considerations are taken into account to produce an experience that everyone will enjoy.

UHD TV Beyond FHD TV

Worldwide UHD TV sales surpassed Full HD TV for the first time last year, according to market researcher IHS Markit. It is expected to ship more than 100 million units this year, which is about 45% of the total TV market. In 2022, the proportion of UHD TV is expected to reach 60%.

Samsung UHD 4K TV sales volume is also on the rise. Sales of Samsung UHD TVs in the fourth quarter of last year already exceeded 50% of the total Samsung TV units sold globally. In the first quarter of this year, Samsung UHD TV sales also increased by more than 35% compared to the same period last year.

What is the Standard for Ultra-High-Definition?

In the ultra-high-definition TV market era, standards for judging picture quality are further developing. For example, is a TV able to reproduce colors with real-life brightness, particularly when the normal TV viewing environment is brighter than many would expect? According to the DOE survey, consumers in the U.S. and Europe usually watch TV in a bright environment with an average home illuminance level of 79 lux. Can a TV react and provide an accurate picture in these, and other common viewing use cases?

Experts advise consumers to look beyond the high resolution to see the different factors that cause the difference in brightness, contrast, and content when consumers watch TV. The way consumers view TV and the way experts gauge a TV’s ability to deliver is much more sophisticated than it ever has been. The TV needs to be more versatile because it’s used to do more things. That means Samsung has to be stringent to make sure its QLED products perform not just according to the specifications but also according to real life usage.

Blacks and Colors Transformed

A new criterion for picture quality is color volume, which can measure minute color changes, three-dimensionally, according to varying degrees of brightness. Recently, Verband Deutscher Electrotechnischer (VDE), a well-regarded certification institution in Germany established in 1893, certified QLED TV for 100% color volume for two consecutive years, which is the world’s first and only time a TV has received such a distinction.

QLED TV, based on the metal quantum dot technology, can accurately represent detailed colors that can be hidden from dark or bright images. Brightness can be expressed up to 2,000 knits, which is 3 to 4 times that of conventional TVs, giving a more vivid look to scenes such as sunlight reflecting texture and white snowy landscapes.

Indeed, this year’s Samsung QLED TVs achieves the highest level of contrast ratio by improving the quality of blacks on-screen while maintaining brightness. To create an even more stunning contrast ratio, the TVs feature new Direct Full Array technology, which puts backlit LEDs behind the panel for precise brightness control. By making the LED blocks more than ten times the number of conventional TVs, the light can be adjusted individually to create a subtler difference in black colors. Moreover, it applies the black algorithm that perceives and precisely adjusts black colors, successfully delivering the original detail even in particularly dark scenes.

When watching a dark scene in a bright environment, the reflection of objects around the screen can cause discomfort. QLED TV solved this problem by using Anti-reflection technology. Even under daylight or bright lighting, an anti-reflective screen dramatically reduces glare, allowing one to be more immersed in images regardless of the surroundings.

Along with this, Samsung is also working to expand the ecosystem to upgrade HDR (High Dynamic Range) technology, which is an integral function of ultra-definition TV. Since last year, Samsung has been developing HDR10+, which is one step more advanced than HDR10, a standard for realizing HDR video. HDR10+ is a technology that shows optimal contrast ratio for each scene through ‘Dynamic Tone Mapping’ technique which applies different contrast to each scene. The company is expanding its HDR10+ content in cooperation with global companies such as Amazon, 20^th Century Fox, Panasonic and Warner Bros.

AI Upscaling the Content

High quality content is as important as the ultra-high definition TV specification.

Many of the most recognizable names in video content such as Netflix, YouTube and various cable companies already provide UHD content. However, due to the burden of production cost, consumers are not able to enjoy 4K UHD broadcasting content on TV unrestrictedly yet.

The problem here is that if low-quality content is shown on a big screen, the pixels are usually enlarged artificially, causing the picture to shake or lose clarity. Samsung Electronics has solved this problem by installing the ‘4K Q Engine’ based on semiconductor technology on its QLED TV.

‘4K Q Engine’ is a technology that upgrades SD (400,000 pixels) and FHD (2 million pixels) class image to 4K (8 million pixels) class. Based on artificial intelligence, it applies a 5-step algorithm (Image Signal Analysis ▷ Noise Reduction ▷ Improved 1st Detail ▷ 4K Upscaling ▷ Improved 2nd Detail) to improve image quality and express hidden details. In actual comparison, in the FHD image, the part where the light in the night view of the city is clearly separated by the ‘4K Q Engine’.

What’s more, 8K AI Technology will be introduced in the latter half of the year and will offer an even better picture and sound expression.

QLED TV’s dramatically improved picture quality this year has been widely praised by many media outlets including Tech Radar, What Hi-Fi, and AVS Forum. Trusted Reviews gave Samsung’s QLED the Highly Recommended mark and said: “The Samsung QE65Q9FN is the most impressive TV I’ve reviewed in years. It effectively combines the strong brightness and colour of Quantum Dot LED (QLED) with the deep blacks and almost the lighting precision of OLED. That’s a huge deal in a world where you generally choose one or the other.”

“As TVs gradually get larger in size and the competition for premium picture quality becomes fiercer, detailed and subtle image rendering performance is growing in importance,” said Doochan Eum, Vice President of Visual Display Business at Samsung Electronics. “With Samsung QLED TV’s enhanced brightness, contrast, content, we are continuing to provide consumers with a superb immersive viewing experience.”