Samsung’s latest foldables, the Galaxy Z Flip4 and the Galaxy Z Fold4, are delivering new and versatile device experiences optimized for work, play, and everything in-between.

Besides being engineering marvels, Samsung’s newly launched Galaxy Z Flip4 and Galaxy Z Fold4 incorporate unique functions and mainstream apps such as Microsoft Office and Instagram making them suitable for everyday use.

We unpack six reasons why you should start using the Galaxy Z Flip4 or Galaxy Z Fold4 today.

Effortless and Flexible Multitasking

Having a flexible screen design that can work as separate panels gives you more ways to multitask across apps on-the-go, especially with the Flex Mode[1] function. Flex Mode enables apps to reorientate to fit the screen when your phone is partially folded, so you can use one half of the screen to watch a video, and the other half to navigate (see image above).

The Galaxy Z Fold4 also comes equipped a new Taskbar[2]and swipe gestures[3], giving you a PC-like layout for quick access to both your favorite and recent apps. For increased productivity, you can then easily re-fit full-screen apps in one’s screen with just a swipe and shift swiftly between pop-ups or split screen views.

Enriched user experiences on your most-used apps

The experience of using foldables can only be great if the OS and apps are optimized to their unique form factors. The latest Galaxy Z series are the first devices equipped with Android 12L, exclusively developed for large screens, including foldables.

To ensure that users get the best out of their foldables, Samsung worked closely with leading app developers to create unique user interfaces and optimized apps that enable increased functionality whenever the phone is open or closed.

Google-branded apps, including Chrome and Gmail now support drag-and-drop functionality, allowing users to quickly copy and paste links, photos and more across apps. With Google Meet, you can now share joy-filled experiences with more people though virtual co-activities, including co-watching videos on YouTube or playing games together on a video call[4]. Microsoft’s Office suite such as Outlook now take advantage of the foldable display, providing more information onscreen, and faster ways to interact with content.

Improved navigation with the upgraded S Pen

With the Galaxy Z Fold4 opening to showcase a stunning 7.6-inch AMOLED Main Screen[5], the S Pen[6] is the perfect add-on to ensure precision and efficiency as you draw, take notes, or navigate. The S Pen is now even smarter, with new AI technology that automatically recommends follow-up actions in its Smart Select function.

To ensure your phone remains as light and thin as possible, the S Pen can be stylishly attached to the Galaxy Z Fold4 with the new Standing Cover[7] that comes in matching colors for a seamless look.

Thinner, lighter, and more portable than ever

A primary benefit of foldables is being able to enjoy large screen sizes in a conveniently compact form, and these latest devices in the Galaxy Z series continue to push the limits of the folding form factor without compromising on quality.

While both the Galaxy Z Flip4[8] and Galaxy Z Fold4[9] are smaller than the previous generation, the devices have retained their respective 6.7” and 7.6” AMOLED Main Screens.

Due to the slimmer hinge and narrower bezel used on the Galaxy Z Fold4, the phone is lighter[10] and more comfortable for one-handed use. The Galaxy Z Fold4’s improved dimensions also result in new screen ratios on the Cover Screen[11] and Main Screen[12] for added functionality and an immersive viewing experience.

Built for Creativity and Customization

If compact size, versatility in creating content, and customization options play a big part in which foldable you choose, the Galaxy Z Flip4 is the perfect choice for you.

This fun-sized device packs a punch with an upgraded camera that has a 65% brighter sensor[13] and is powered by the Snapdragon® 8+ Gen 1 Mobile Platform. FlexCam[14], the phone’s front and rear dual cameras also allow you to capture photos and videos from different perspectives, with the enhanced Quick Shot function which now supports a preview on the Cover Screen to give you more options as you snap your favorite moments. The FlexCam function is supported on Instagram, WhatsApp, and Facebook, so you can share your creative shots with loved ones seamlessly.

The 1.9-inch Cover Screen now has more shortcut choices, letting you switch on the flashlight or airplane mode, play a tune, make a call, or reply to texts with emoji and Speech-to-Text without needing to open your phone.

The Galaxy Z Flip4 is available in four vibrant colors – Bora Purple, Graphite, as well as Pink Gold and Blue which are newly added. If these choices are not your vibe, you can create a device that is uniquely you with the Galaxy Bespoke Edition[15]. Available exclusively for the Galaxy Z Flip series, the Galaxy Bespoke Edition lets you choose from 75 combinations of glass and frame colors for the ultimate customization experience[16].

Designed to go the distance

If you worry that foldables may be more fragile to the trials of daily life, fret not. Both Galaxy Z Flip4 and Galaxy Z Fold4 use Armor Aluminum frames and hinge covers, along with Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass. The devices’ screens are carefully engineered and optimized to be extra durable and resist damage from external shocks, like dropping one’s phone.

You can also take comfort in the fact that strenuous durability tests have proven the foldables’ design can be unfolded and folded over 200,000 times. Both phones are certified with IPX8[17] water resistance, so no problem using them whether rain or shine too.

Long day ahead? The Galaxy Z Flip4’s expanded 3,700mAh battery capacity[18] and the Galaxy Z Fold4’s 4,400 mAh[19] batteries will keep up with you on big days out. If your phone needs some extra juice, both Galaxy Z Flip4 and Galaxy Z Fold4 can charge up to 50% in 30 minutes[20] so plans can go on with minimal disruption.

Fold or Flip – the choice is yours today!

So now you know the flexible design and ground-breaking innovations behind Galaxy Z Flip4 and Galaxy Z Fold4 that can complement the dynamic lifestyles we live today. These foldables are thoughtfully built to support and evolve with your every need, catering high performance, durability, ease of use and variety of customization to the masses. Whether you use your phone for casual leisure, heavy-duty content creation, or multitasking across work and play, rest assured that the Galaxy Z series is made for you.

Pre-Order Now[21]

To pre-order the latest Samsung Galaxy devices, please visit – Galaxy Z Flip4, Galaxy Z Fold4

For more information on Galaxy Z Flip4 Bespoke Edition, please visit: https://www.samsung.com/my/mobile/galaxy-bespoke/galaxy-z-flip4/?type=gallery&modelCode=SM-F721B7XEXME

[1] Flex mode supported at angles between 75° and 115°.

[2] Taskbar feature supported on the main screen only.

[3] Requires activation of Labs in Settings.

[4] Availability and supported apps for Live sharing may vary by country and device. Users may need to update YouTube and Google Meet to its latest version. Some of Live sharing supported apps may require specific subscription conditions.

[5] Measured diagonally, Z Fold4’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[6] S Pen sold separately. Only Z Fold4 Main Screen has S Pen capability. Compatible only with the S Pen Fold Edition and S Pen Pro. All other S Pens or stylus pens not designed for Z Fold4 (including those by other manufacturers) may damage the screen.

[7] S Pen Fold Edition is included in the Standing Cover with Pen case. Accessories sold separately.

[8] Flip3’s dimensions when Folded: 72.2 x 86.4 x 17.1mm (Hinge) – 15.9mm (Sagging) / Unfolded: 72.2 x 166.0 x 6.9mm.
Flip4’s dimensions when Folded: 71.9 x 84.9 x 17.1mm (Hinge) – 15.9mm (Sagging) / Unfolded: 71.9 x 165.2 x 6.9mm. The thickness of both phones when unfolded do not include the frame of the Main Screen.

[9] Fold3’s dimensions when Folded: 67.1 x 158.2  x 16.0mm (Hinge) – 14.4mm (Sagging) / Unfolded: 128.1 x 158.2 x 6.4mm.
Fold4’s dimensions when Folded: 67.1 x 155.1 x 15.8mm (Hinge) ~ 14.2mm (Sagging) / Unfolded: 130.1 x 155.1 x 6.3mm.

[10] Fold3’s weight is 271g; Fold4’s weight is 263g.

[11] Fold3’s Cover Screen dimensions are 2268×832 (24.5:9); Fold4’s Cover Screen dimensions are 2316 x 904 (23.1:9).

[12] Fold3’s Main Screen dimensions are 2208×1768 (22.5:18); Fold4’s Main Screen dimensions are 2176 x 1812 (21.6:18).

[13] Compared to Galaxy Z Flip3 5G.

[14] FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°.

[15] Availability may vary by country.

[16] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red.

[17] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust resistant.

[18] Compared to Galaxy Z Flip3 5G. Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3,595mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[19] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4275mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[20] Super Fast Charging available when using 25W or higher adapter. Results from internal Samsung lab tests, conducted with 25W Travel Adapter while it has 0% of power remaining, with all the services, features and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions and other factors. Travel Adapter sold separately. Use only Samsung-approved chargers and cables.

[21] Pre-order gifts are on a first-come, first-served basis. Model and color of promotional item may vary from the images shown. While stocks last. Terms and conditions apply. While stocks last. The e-voucher can only be used on Samsung Malaysia Online Store. Other terms and conditions may apply.

[22] Coverage includes one year manufacturing warranty and one year extended warranty by Samsung Care+ worth up to RM499.

[23] Samsung online e-voucher worth RM450 is exclusive for Galaxy Z Flip4 pre-order purchase only.

[24] Only applicable to Galaxy Z Flip4 Bespoke Edition

[25] Galaxy Z Flip4 Bespoke Edition is exclusively available on samsung.com/my

[26] Customers can choose frame options of Black, Silver, or Gold and front and back colors of Yellow, White, Navy, Khaki or Red. Color availability may vary depending on country, region, or carrier. Bespoke Edition only available on samsung.com/my. Please allow 3 to 4 weeks (estimate) for delivery.

[27] Burgundy is exclusively available on samsung.com/my

[28] Coverage includes one year manufacturing warranty and one year extended warranty by Samsung Care+ worth up to RM599.

[29] Samsung online e-voucher worth RM650 is exclusive for Galaxy Z Fold4 pre-order purchase only.

[30] 1TB model is exclusive on samsung.com/my only.

Samsung Electronics is not only embracing this future but driving it. Using precise manufacturing processes that allow for the production of bendable, ultra-thin glass at scale, Samsung facilities are well-equipped to meet the rising demands of a smartphone era that mixes the old with the new.

Check out the video below and join Samsung on August 10 for the next Galaxy Unpacked event to learn more about the future of Foldables.

The event will be streamed live at 9:00pm (Malaysian Time) on Samsung.com/my, Samsung Malaysia’s YouTube channel, and Samsung Malaysia Newsroom, so make sure to tune in for a close-up look at the latest Galaxy devices.

From now until 10^th August, register your interest at www.samsung.com/my/unpacked/ to receive first hand updates on Samsung’s newest innovations. Plus, receive a RM200 Samsung e-voucher which you can use upon your pre-order of the next Galaxy![1]

Watch the video here:

[1] The redemption of RM200 e-voucher is only available to pre-orders of the next Galaxy by registered customers. Limited to one redemption per customer. First come, first served basis and subject to availability. The Redemptions of RM200 limited to selected channels only. Terms and conditions apply.

I have worked my entire career as an engineer, and I have seen many innovations at Samsung that have pushed the limits of what’s possible with smartphones. Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with — a flat rectangular display. We asked ourselves a simple question: How can we have it all – a bigger screen and better portability?  

We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever Galaxy foldable smartphone in 2019 and have changed the future of our industry ever since.  

Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market.  

More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide.    

As Lifestyles Evolve, a New Legacy Unfolds

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where we turn for work, entertainment, wellness and more has become a single place — our phone. As such, our users need a flexible device to keep up with their daily demands.  

The Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of Galaxy foldable users turned to the Flip to help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.  

It’s a different experience with the Fold. Nearly one out of three Galaxy foldable users last year opted for this ultimate productivity device, which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.  

Both foldable users have enthusiastically embraced what we have created. Their response is our biggest motivation to push forward, and that’s why we are committed to this journey of seeking new possibilities for mobile innovation.  

This year, we’ve made advancements in every detail and opened new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable.  

Of course, this wouldn’t have been possible without the open collaboration and shared desire with our partners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.    

Redefining What’s Possible for People Everywhere

Three years ago, Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible design fits perfectly into modern lifestyles. As a result, what was once a novelty three years ago, is now the preferred choice for millions.  

At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible.  

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device.  

Get ready to unfold your world.  

When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. A decade later, Samsung shipped 4 times more foldable devices in 2021 than in 2020,  exceeding the three-fold market growth that analysts expected.[1]

Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since launch, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G exceeded total accumulative sales of Samsung foldable devices in 2020.

With foldable smartphone shipments predicted to grow tenfold by 2023,[2] let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

Bringing Foldables to Consumers Around the World

Samsung may have first introduced the concept of foldable displays in 2011, but it would take over a decade to bring foldable devices to consumers around the world.

The next major milestone came in 2019, when Samsung finally brought its foldable vision to reality with the Galaxy Fold, its first foldable device. Soon after that came the Galaxy Z Flip. A sleek clamshell design – a throwback to flip phones of yore – made the Galaxy Z Flip an instant icon.

After a decade of progress and three generations of innovation, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G brought enhanced durability and an improved user experience to foldables. Not only have they set a new standard in the industry, but they rekindled consumer interest in smartphones in general.

Innovations Behind the Technology

From creating new materials and methods to overcoming mechanical challenges, creating the foldable category required Samsung to reimagine the smartphone from the inside out.

From the onset, Samsung engineers understood that the key to creating a new category would be inventing a range of new technologies to ensure the devices would meet the expectations of global consumers.

The Infinity Flex Display and Samsung UTG, for example, enabled the world’s first folding glass display. While its screen may be a continuous piece of glass, a foldable’s body features two distinct components. This unique structure meant that in order to maintain a design slim enough for daily use, engineers would have to completely rethink the placement of internal components. That challenge included designing a new internal cooling system as well as a dual-battery system with technology that optimizes multiple power sources as one.

To ensure that the devices would be capable of withstanding hundreds of thousands of folds, a Hideaway Hinge mechanism was designed with Sweeper technology to help keep out dust and dirt particles. The hinge also added a new layer of functionality to Samsung foldables, allowing them to stand on their own, which makes them perfect for watching content, making video calls, or taking hands-free selfies.

Samsung’s dedication to creating new foldable innovations enabled it to achieve yet another major milestone in 2021 with the release of the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G – the first foldables to receive an IPX8 water resistance rating.

But the features that set Samsung foldables apart aren’t all hidden beneath the surface. With App Continuity – a responsive UI that delivers seamless transitions between folded and unfolded modes – and features like Multi-Active Window and Flex mode, Samsung foldables have unlocked new ways for us to work, play and express ourselves.

Driving Consumer Demand for Foldable Devices

This unprecedented push in innovation has sparked a surging demand for foldable devices, bringing more users to the Galaxy family than ever before. Compared to the Galaxy Note20, Samsung has seen a 150 percent[3] increase in consumers who switched smartphone brands for the Galaxy Z Flip3 5G, and a 140 percent increase compared to the Galaxy S21.

A simple explanation for this massive increase is that both Galaxy Z series devices offer distinct features that appeal to specific customer groups in ways that no other smartphones have before.

A buyer survey conducted by Samsung revealed that a stylish design, portability and an innovative folding form factor were the top drivers behind purchases of the Galaxy Z Flip3 5G. The ability to use the cover screen without opening the device was another important factor for those who value privacy, as well as those who want to regulate their screen time to manage their mental health. Buyers of the Galaxy Z Fold3 5G, meanwhile, reported being drawn to its large screen for viewing content, multitasking capabilities and productivity features, including the S Pen.[4] At the end of the day, it’s clear that both devices are giving consumers more incentive than ever to switch to a foldable, even if it means changing brands or operating systems.

Pioneering the Foldable Future

As more consumers become aware of foldables’ incredible potential, interest in the category will continue to grow. With a variety of innovations set to make their way to consumers in the coming years, Samsung will continue to lead the foldable category with even more pioneering technology.

To achieve this goal, Samsung is heavily investing in R&D while openly collaborating with app developers and industry partners such as Google.

For years, Samsung and Google have been collaborating to make the foldable experience scalable by providing Android developers with the necessary framework and resources. In 2021, the companies announced guidelines for creating apps for large-screen and foldable devices, building on Google’s work to optimize its most popular apps – such as Gmail, YouTube, Duo and Maps – for foldable form factors. Going forward, Samsung will continue to work with partners and developers to develop technologies that will steer the future of the mobile industry.

In establishing an entirely new mobile category a decade ago, Samsung raised the bar for mobile innovation. As it looks toward the next decade and beyond, the company will continue to reinvent the mobile experience to change what’s possible as they unfold.

To learn more about Galaxy Z series, please visit:

Galaxy Z Flip3 5G: https://www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

Galaxy Z Fold3 5G: https://www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

[1] According to figures from Counterpoint Research

[2] According to figures from Counterpoint Research

[3] Samsung Big Data Center

[4] Only Galaxy Z Fold35G main display has S Pen capability. Compatible only with the S Pen Fold Edition or S Pen Pro, sold separately.

Samsung has been leading the industry by introducing hardware (HW) and software (SW) that break the existing mold every year for the past 12 years since the unveiling of the first Galaxy S device in 2010. Some of the most game-changing so far include a large-screen smartphone with excellent immersion; a smartphone-stylus combination that enhanced productivity and creativity; and the world’s first dual-pixel camera technology. In addition, the Galaxy Note series, Galaxy tablet series and various wearable devices including Galaxy Watch and Galaxy Buds have contributed to the wider Galaxy ecosystem that has so transformed user’s lifestyles.

Ahead of the Galaxy Unpacked event set for February 10, Samsung Newsroom is providing a look back at the technological legacy of the Galaxy series. Read on to learn more about the 10 innovative Galaxy smartphone technologies that have set new standards and transformed the way we live our lives.

#1. 2010
The AMOLED Display: Bigger Is Better

One of the major benefits of a smartphone is that it allows users to enjoy content on a large screen with clear picture quality that sits right in the palm of their hand. Samsung kicked off the trend of the large screen era in the smartphone industry with the introduction of their AMOLED display. This display, developed using Active Matrix Organic Light Emitting Diode (AMOLED) technology, is characterized by its clear picture quality, self-luminescence and larger screen size.

The Samsung Galaxy S was the world’s first smartphone to be launched with a Super AMOLED display, an ultra-thin screen that consumes less power and provides crisper and more vivid picture quality. With the introduction of the Galaxy S in 2010, users’ interest became piqued in obtaining bigger screens — such as the 4- to 5-inch screens of the AMOLED display compared to the conventional 3-inches on other phones — on which to fully immerse themselves in their favorite content.

Samsung has continued to take its AMOLED technology to the next level by unveiling devices with more powerful and more advanced screens, such as the Galaxy S10, the world’s first mobile device with a High Dynamic Range10+ (HDR10+) supported Dynamic AMOLED display, and the Galaxy S21 series, which features a Dynamic AMOLED 2X display with an automatic refresh rate of up to 120Hz based on the content type. Samsung’s innovative technology has enabled silky-smooth scrolling and uninterrupted viewing experiences, even on larger screens.

#2. 2011
The Galaxy Note and S Pen: Adding Analog Touch to Digital Devices

As of 2011, it became no longer necessary to keep notebooks and writing instruments in our bags at all times. With the introduction of the Galaxy Note equipped with S Pen, it is now possible to save and share everything from memos to drawings right on our smartphone’s screen. At that time, the Galaxy Note was launched with an S Pen that supported 256 levels of pressure onto the device’s large screen. Since then, both the Note and the S Pen have become inseparable, and as the series has developed, both have evolved significantly.

For example, Samsung introduced Air Command for the Galaxy Note 3 to give users easy access to signature S Pen features when hovering their S Pen over the screen. The company also then incorporated Bluetooth Low Energy (BLE) technology into the Galaxy Note 9 S Pen so that its stylus pen could also function as a remote control. For the Galaxy Note 10, the addition of Air Action features enabled users to remotely control their device when switching camera modes or zooming in or out, a marked change from previous models which only permitted users to take photos from a distance. In line with this innovative spirit, Samsung introduced the artificial intelligence (AI)-powered S Pen for the Galaxy Note 20 in order to provide users with a more delicate and sophisticated drawing experience, and as of last year, the innovative S Pen is now available on devices such as the Galaxy S21 Ultra and Galaxy Z Fold3 to expand its compatibility.

#3. 2013
Samsung Knox: Your Trusted Mobile Bodyguard

We are now living in the era where most of our daily tasks and experiences can be undertaken all with a singular smartphone, meaning that the importance of security cannot be overemphasized. Samsung Knox has become a reliable shield for users concerned about information leakage or virus penetration.

Samsung Knox, installed on Galaxy devices since the Galaxy Note 3 in 2013, protects devices on a step-by-step basis from the chipset to the operating system (OS) and application level, while also blocking hacking and unauthorized access. In addition, thanks to its encrypted container space, a user’s personal and business data can be separated and managed safely.

In 2021, the company launched Samsung Knox Vault with the Galaxy S21 in order to thoroughly ensure the protection of ever-growing amounts of data. In addition to offering the industry’s highest level of security chipset (eSE, or embedded Secure Element) and a secure processor that prevents HW-level attacks, Samsung Knox Vault features a tamper-resistant security memory to protect a user’s various passwords and biometric information.

#4. 2014
Superb IP Rating: Ultimate Protection From Dust and Water

In the early 2010s, if you accidentally dropped your smartphone while using it in water, nothing but despair awaited you. To mitigate this, Samsung expanded the horizon of smartphone experiences by applying waterproof and dustproof functions to the Galaxy S5 for the first time in 2014.

From the Galaxy S7 in 2017 onwards, IP68,¹ the highest waterproof and dustproof rating, has been applied to Galaxy devices in order to strengthen their performance. The IP68 rating is given to devices after testing in fresh water at a depth of 1.5m for 30 minutes. Galaxy users are now able to use their smartphones with peace of mind thanks to strong waterproof and dustproof technologies.

#5. 2015
Samsung Pay: A Mobile Wallet in Your Pocket

It is no exaggeration to say that, after 2015, the trend of going ‘wallet-less’ saw a surge in increase. At this time, Samsung introduced Samsung Pay, a mobile payment service that replaces the cash and credit cards in a user’s wallet. Since this service was first introduced on the Galaxy S6 in 2015, it has established itself as a core representational service of the Galaxy smartphone.

When using public transportation, as well as when out shopping, users need just touch their smartphone instead of having to get out their wallet to pay. These days, leaving the house without a wallet has become a normal habit.

#6. 2016
Advanced Camera Technology: The World’s First Dual Pixel Sensor

Smartphone camera technologies are advancing day by day, to the extent at which if you have a smartphone, you’re able to capture pictures and videos comparable to that of professionals.

In 2016, Samsung raised the smartphone camera function to a new level by installing the industry’s first dual pixel in the Galaxy S7. At that time, the dual pixel was an image sensor only seen in high-end digital single-lens reflex (DSLR) cameras. By increasing the amount of light received by both the front and rear cameras, the Galaxy S7 was able to focus quickly and accurately, as well as take optimal photos in dark environments.

Samsung then combined an Ultra-Wide angle lens and intelligent SW in the Galaxy S10 to help users take even sharper pictures. The Galaxy S20 features a remarkable four quad cameras, raising the level of camera functionality once again. In particular, the optical zoom performance has been greatly improved; Galaxy S20 Ultra users can harness the Space Zoom function to zoom in up to 100 times, allowing them to take clear pictures of the night sky.

#7. 2018
One UI: Making My Own Galaxy

One UI is an interface that supports the unique user experience of Samsung Galaxy, and was first introduced in November 2018.

By dividing the viewing area and the touching area, the layout of One UI allows users to comfortably perform all operations with just one hand, and all necessary essential functions are included concisely on-screen so that everyone and anyone is able to use it easily. One UI is also characterized by a unified user experience as it has been applied consistently to devices across the Galaxy ecosystem, including smartphones, tablets and wearables.

One UI 4, updated last year, harnesses a completely different color palette with which to decorate a device’s home screen, icons, notifications and wallpapers in your own style. In addition, One UI 4 features strengthened security features, such as allowing users to easily select what to share and what to keep private in order to keep up with users who increasingly value their individuality and their privacy.

#8. 2019
Galaxy Z Series: The Dawn of the Era of Foldable Smartphones

In 2019, Samsung pioneered the field of foldable smartphones by unveiling the world’s first Galaxy Z Fold, equipped with a 7.3-inch Infinity Flex Display.

Samsung’s newly developed hinge technology makes it possible to open and close the smartphone as smoothly as one opens a book, and offers users secure, long-lasting flexibility that passed a test to withstand 200,000 folds. In 2020, the company’s foldable lineup was expanding to include the Galaxy Z Flip, which features a compact design as the screen unfolds vertically.

Samsung not only pioneered a new form factor, but also new usability options through such functions as Flex mode, which allows for more usage scenarios by fixing the hinge at a specific angle, and Multi-Active Window, which can open and run apps at the same time with applications optimized for the foldable screen for a split screen view.

Last year, Samsung expanded their foldable lineup with the Galaxy Z Fold3, which saw the inclusion of an S Pen and waterproof and dustproof technology, and the colorful, pastel-toned Galaxy Z Flip3 Bespoke Edition, leading the era of foldable popularization.

#9. 2021
An AI-Powered Eraser: Removing Unwanted Objects From Photos

As part of Samsung’s mission to expand the application of innovative AI technologies to all smartphones, the company introduced the Object Eraser feature that lets you remove any unwanted objects in your photos with just a touch.

The Object Eraser function, first introduced in the Galaxy S21 in 2021, is a photo editing tool that harnesses artificial intelligence. Simply by touching the object you want to remove from a photo and tapping the ‘object erase’ button, the object is deleted without the need for a separate editing program. Currently, this function is available on smartphones with One UI 3.1 or higher, such as the Galaxy S20 and Galaxy Z Fold3.

Samsung first applied its AI-powered interface, Bixby, to the Galaxy S8 in 2017, and now users can control their major Galaxy devices using only their voice. In addition, Samsung has been incorporating AI technologies into its device OS, battery and camera in order to improve performance and convenience.

#10. 2021
Galaxy for the Planet: For a Sustainable Future

Samsung is fully committed to minimizing the environmental impact of its products throughout the entire lifecycle of its smartphones, from the design to the production stage through to their usage and disposal, in order to ensure that Galaxy smartphones contribute to greater environmental sustainability. Under the sustainability vision of its Mobile eXperience (MX) Business, “Galaxy for the Planet,” Samsung is consistently working to achieve a circular economy by reusing and recycling resources in order to build a better Galaxy ecosystem.

One such effort towards sustainability is a reduction of plastic usage in smartphone packaging. The percentage of plastics used in the Galaxy S21 packaging accounts for a mere 4 percent of the total weight, cutting down the waste generated per packaging unit by 49 percent as compared with that of the Galaxy S7. In addition, the Galaxy S21 packaging contains only 58 percent of the paper used in that of the Galaxy S7, helping save some 44,802 trees a year. Samsung plans to exclude plastic materials in its product packaging and apply recycled materials to all of its products in the MX division by 2025.

The products set to be unveiled at Galaxy Unpacked 2022 are drawing attention thanks to the revelation that they have been designed using eco-conscious materials recycled from marine waste. Samsung has succeeded in transforming discarded fishing nets, a major contributor to marine pollution, into a material with which to produce smart devices, and the company plans to apply this material to all its products in the future.

¹ IP (Degree of Ingress Protection, IP Code) is a product-related protection technology standard established by the IEC (International Electrotechnical Commission) and is applied to various IT products and industrial devices. IP68 is the highest rating for dust and water resistance. Ip68 has a waterproof function that can withstand 1.5m of clear water for 30 minutes, but it is recommended that the device be washed off immediately after contact with water and then dried.

▲ This beautiful Korean landscape known as the Awesome Savanna, one of the locations featured in the BTS music video ‘Spring Day’, was scouted by location manager Taeyoung Kim

An essential element to bringing a movie or TV show’s characters and narrative to life is the background that is shown behind them. When the location of the characters’ life and events are vivid, an audience is automatically more naturally drawn into the story. In essence, the perfect space can serve as a canvas on which a narrative is painted.

Taeyoung Kim is the first Korean location manager, who over the past 20 years has scouted many beautiful spaces for all kinds of classic productions. In his journeys to find the perfect spots, Kim’s Galaxy Z Fold3 has become his trusted partner, so Samsung Newsroom tagged along on Kim’s latest road trip to discover some new shoot locations with the help of Galaxy Z Fold3.

The Secret Formula to Scouting the Perfect Scene for a Shot

“All spaces have stories:” this is Taeyoung Kim’s philosophy. Kim understands that, wherever a place may be, it is drenched with the traces of the people who have been there over the ages. Kim’s job as a location manager is to discover the story that a space holds and then bring new value to that space. In order to find those special spaces capable of bringing a scene to life, he has traveled more than 800,000km – the equivalent of 20 journeys around the Earth – and accumulated more than 3 million photos for location scouting purposes.

As soon as Kim receives a scenario, he pictures the scenery he wishes to find in his head. After running through tens of thousands of different combinations in his mind, he begins to search for the right places. In the past, he would carry 7 to 8 atlases around with him at all times – to the point where they became torn and worn out. Then, he would have to take photos of each space using a heavy camera and subsequently have to get those photos printed for meetings. Luckily, with his introduction to Galaxy smartphones and Galaxy Z Fold3, these inconveniences are now a thing of the past.

Not only has Kim been able to switch out his heavy-duty camera for a high-resolution camera, but he has also been able to conveniently note, record and share potential locations using navigation, GPS and real-time location sharing on his Galaxy Z Fold3. Kim has been using Galaxy smartphones since the release of the Galaxy Note3, and these days harnesses the Galaxy Z Fold3 for his work. “With my Galaxy smartphones, I have been able to significantly cut down the time and cost it takes to discover a location,” said Kim. “I am now able to solely focus on the space and the scenario I am looking for by simply holding up my smartphone in one hand instead of having to carry around heavy equipment such as a camera and a tripod.”

Galaxy Z Fold3, the Perfect Partner for Taeyoung Kim’s Scouting Journeys

A location scouting trip is all about discovering the optimal place to match the scenario formed already in Kim’s head. To ensure a successful trip, Kim has a selection of essential items that he always keeps with him in his bag. The latest addition to this list of items is his Galaxy Z Fold3, which has replaced his previous duo of a Galaxy S21 Ultra and Galaxy Tab S7. In addition to his smartphone, Kim carries with him his Galaxy Book Flex Alpha, an external hard drive, a scenario book, a drone device, snacks for the trip and a distance measuring device.

Packing and transporting his equipment when heading out on scouting missions has become much simpler for Kim since he acquired his Galaxy Z Fold3. Thanks to the Galaxy Z Fold3, Kim is able to take photos of a location and examine them at a wide angle in a single frame using the device’s large screen, a functionality he previously enjoyed when using the ultra-wide lens of his Galaxy S21 Ultra. In addition, when it comes to exploring more precarious places, such as valleys or cliffs, with Galaxy Z Fold3, all Kim needs to do is hold up his smartphone. “Thanks to the small and lightweight nature of the device, as well as its high-performing camera, I can record the places I have visited without ever having to worry about missing a spot,” noted Kim. “The whole process has been made so much more convenient with the Galaxy Z Fold3.”

Furthermore, as Kim is reviewing an image on the expansive screen of his Galaxy Z Fold3, he is also able to make notes of any relevant information – such as location details, hazardous factors, usable space, dimensions and more – with his S Pen on the spot. This ability to take notes immediately on his smartphone has enabled Kim to capture any inspiration that comes to him when viewing a location as it happens. “Applying cinematic elements to a photo I have taken of a potential location requires some explanation,” explained Kim. “Being able to include figures or other images in these pictures makes it much easier for people to understand my train of thought; my Galaxy Z Fold3 and S Pen have come in extremely useful when it comes to sharing my location scouting images with cinematographers, art directors and producers.”

Once Kim has finished his ideation process and is ready to scout out a location, all that’s left is to embark on is the journey itself. With the Galaxy Z Fold3, all this means doing is entering the location into the navigation system – and off he goes.

In order to learn more about Kim’s location scouting process, optimized by the Galaxy Z Fold3, take a look at the ‘Voices of Galaxy’ video below.

The Galaxy Z Flip3 5G is all about bringing out your most stylish self while giving you unparalleled function – empowering you to express your style however you wish with its bold design in seven eye-catching colours. The color options don’t just stop with the phone as the Galaxy Z Flip3 5G also has a stylish catalogue of protective cases that come in Mustard, Coral, Lavender, and more to make sure your device always complements the tone of your outfit.

With the full connective power of the Galaxy Ecosystem, users can add even more drip to their Flip with the Galaxy Watch4, Watch4 Classic, and Galaxy Buds2 to the collection, fully knowing that the peak of style and function is theirs to own.

Take a look at some of the ways you can upgrade your #OOTD and find inspiration through the Galaxy Z Flip3 5G’s accessories today:

Samsung’s high-tech, innovative tests include environmental chamber, IPX8[1] water resistance, S Pen usability and folding test. Environmental chamber tests ensure that features, such as video playback, and components, like cameras work properly in a variety of climates — from dry to humid, and hot to cold. Water resistance tests establish the high quality of the very first water-resistant foldable smartphone by even testing in different folding positions, including Flex mode. With S Pen drawing tests, Samsung ensures the performance of the digitizer underneath the foldable display including where it folds. And to ensure that the new foldables live up to their namesake, the Galaxy Z series devices undergo rigorous folding tests to outlast 200,0001[2] folds — or around five years of use if folded and unfolded 100 times a day. The enhanced folding tests reflect actual user patterns in real-world scenarios such as folding and unfolding using both hands.

Take a look at the video below for a behind-the-scenes look at some of the testing procedures Samsung uses to ensure that the latest Galaxy Z series devices meet the highest standards possible.

For more information on the Galaxy Z series, please visit:

Galaxy Z Fold3 5G: www.samsung.com/my/smartphones/galaxy-z-fold3-5g/

Galaxy Z Flip3 5G: www.samsung.com/my/smartphones/galaxy-z-flip3-5g/

To find out more about the available offers now on the Galaxy Z series, please visit:

http://www.samsung.com/my/offer/mobile/galaxy-launch-2021/

[1] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Not dust-resistant.

[2] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.