For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.

As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation – where, as AI becomes the UI, intent becomes instant.

The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

On 9 July, Samsung Electronics will host Unpacked in Brooklyn, New York – a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity, and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 P.M, Malaysia Time.

Register Your Interest Today!

Get ready for the next Galaxy innovation – from now until 9 July 2025, 9:59 P.M., register your interest to receive an RM50 voucher to pre-order the next Galaxy device(s) unveiled during the Galaxy Unpacked. Customers who have completed the registration of interest will also be eligible to purchase the Samsung Reservation+ voucher by paying RM10 during the promotion period and receiving a voucher code worth RM210!

Embrace the AI Lifestyle

Participants who have completed their registration of interest for the next Galaxy device(s) are also eligible to participate in the My AI Lifestyle Contest. Simply follow these steps to participate:

1. Comment and answer a question on the My AI Lifestyle Contest announcement that will be posted on Samsung Malaysia’s official Facebook, Instagram, TikTok and X account.
2. Make sure to include the hashtag #GalaxyUnpacked and #MyAILifestyle on your comments.
3. Participants must follow Samsung Malaysia’s official Facebook, Instagram, TikTok and X account, and have their social media account set to public.

Check out these amazing prizes up for grabs:

1. 65” Neo QLED QN70F 4K Samsung Vision AI Smart TV
2. 280W Bespoke AI Jet Lite Premium AI Cleaning Pebble Grey
3. 594L Bespoke AI Refrigerator SBS 9” LCD AI Home Black
4. 25KG Bespoke AI Laundry Front-load Washer AI Ecobubble^TM
5. Galaxy Tab S6 Lite

Register your interest here today and experience the next Galaxy: https://www.samsung.com/my/unpacked/

Stay tuned and make sure to visit Samsung Malaysia Newsroom for all upcoming teasers, trailers and updates ahead of Unpacked 2025.

* Image simulated for illustrative purposes

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

Introduced in 2019, the first Galaxy Fold was a completely new form factor that combined the portability of a smartphone with the extensive productivity of a tablet — challenging conventional perceptions of what a smartphone could be. Driven by the bold vision that foldable phones could reconcile two seemingly conflicting demands—large screens and true portability—Samsung looked to other industries for inspiration, engineering a durable hinge and proving that smartphone displays, too, could fold. It was a synthesis of creativity and productivity that unlocked new possibilities – from seamless multitasking on the go to immersive content creation.

But smartphones are constant companions that we tuck into our pockets, use with one hand and take everywhere we go. So it’s only natural that users desire a foldable device that is as easy to carry as it is to use. To that end,  Samsung engineers and designers are refining each generation of the Galaxy Z series to be thinner, lighter and more durable than the last.

*Image simulated for illustrative purposes

This year, that journey reaches a new milestone. The newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet – meticulously crafted and built to last.

The Ultra experience is ready to unfold.

That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life—all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimized for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms– into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

The latest Galaxy Z Fold6 and Z Flip6 not only offer intelligent AI features and personalization options but sleeker, more durable displays that stand the test of time.[1] Impossible to be created overnight, these enhancements are a result of continuous efforts from Samsung developers to provide a good display experience.

Samsung Newsroom spoke with Jason Noh, a developer in the Display Group, Mobile eXperience (MX) Business at Samsung Electronics, to learn more about the innovative foldable displays in the Galaxy Z series.

Foldable Displays Marks the Beginning of Innovation

Samsung’s foldable innovation dates back to 2008 when the company first embarked on foldable display research. The journey toward this new technology was not easy for the display team as the screen needed to be folded while maintaining optimal display quality and functionality.

▲ Developer Jason Noh

“We carried out studies on foldable displays and conducted countless experiments way before our first foldable device launched,” explained Noh. “Although we all shared a strong desire to become the pioneer of foldable smartphones, it wasn’t easy. Our team had to create a high-quality display that could be folded but resistant to debris — which meant we had to change the plate supporting the display.”

To achieve this, the developers carried out extensive research to lay the groundwork for Samsung’s first foldable smartphone. This included inventing a metal plate that protected the display from external substances and developing a Pressure Sensitive Adhesive (PSA) that helped the display panel maintain its folding capabilities in various conditions and environments. With that, Samsung unveiled the first Galaxy Fold in 2019.

Galaxy Z Fold6 and Z Flip6: An Accumulation of Mastery in Display Technology

▲ Galaxy Fold

In the six years following the introduction of the initial Galaxy Z Fold, Samsung devoted to providing good product experience by focusing on three essential factors — a crystal-clear display, durability and productivity. Through a deep understanding of consumer insights accumulated over the years, the Galaxy Z series has constantly evolved to provide new features. This year, the Galaxy Z Fold6 and Z Flip6 have once again exceeded consumer expectations through an enhanced screen, improved durability and maximized productivity.

An Immersive Viewing Experience

 The Galaxy Z Fold6 and Z Flip6 boast an unmatched viewing experience thanks to their large foldable screens. In particular, the Galaxy Z Flip6’s clear display integrates Samsung’s proprietary Ultra Thin Glass (UTG) material with Infinity Flex Display — a technology adopted in the Galaxy Z Flip.

▲ Noh explains the Galaxy Z Flip’s foldable display.

“We wanted to bring the same touchscreen experience from bar-type smartphones to foldable devices. This continued commitment to a better user experience led to Samsung’s first foldable glass display,” explained Noh. “With the adoption of UTG, we were able to deliver a clearer display — complete with a premium look and feel that had yet to be seen on a foldable smartphone. UTG has been used ever since.”

The Galaxy Z Fold6 and Z Flip6 displays are each equipped with a new Protect Layer structure to reduce screen crease compared to their predecessors. Increased adhesive strength in the Galaxy Z Fold6 between display and the set creates a shallower crease to form the flattest display of any Galaxy Z Fold series yet.

To deliver a more immersive display experience, the Galaxy Z Fold6 offers a brighter display of up to 2,600nit. The width of the screen has been expanded by 1.0 mm when folded and 2.7 mm increase when unfolded while the length has been reduced by 1.4 mm. This change in screen size offers enhanced screen usability to display more information horizontally for greater convenience.[2]

Enhanced Durability Meets Foldables

 The displays on the Galaxy Z Fold6 and Z Flip6 are the most durable to date in the Galaxy Z series. Shear Thickening Fluid (STF), a new material that adapts to different amounts of pressure and provides resistance to deformations from impacts, was added to the Protect Layer for enhanced display durability.

▲ (From left) Galaxy Z Fold6 and Z Flip6

“STF has been introduced to the latest foldable series to meet the high standards expected by Galaxy users. As a result of this effort, the durability of the foldable panel has been enhanced greatly compared to the previous series,” explained Noh. In addition, the Galaxy Z Fold6 and Z Flip6 come with the water-resistant features[3] which are implemented on the Galaxy Z Fold3 and Z Flip3 — Samsung’s first water-resistant foldable smartphones. Applied to both the outer part of the display and the hinge, a rubber band surrounds the outer part of the display to prevent liquid from entering and damaging the display.

The latest Galaxy Z series foldables are resistant to dust as well. Sweeper technology in each device utilizes delicately cut optical fibers to protect the display from any external dust and debris that could enter through the gaps between the front of the device and the hinge housing. This sturdy protection from external dust and water gives users peace of mind.

Maximized Productivity with S Pen

 While the Galaxy Z Fold series offers several multitasking features via its ultra-large screen, the developers contemplated how the big screen could be utilized more efficiently and conveniently. To enhance multitasking and productivity, the S Pen was adopted for the Galaxy Z Fold series. Now, Galaxy AI features on the Galaxy Z Fold6 are elevated to the next level with the S Pen.

When the S Pen was introduced to the Galaxy Z Fold, the metal plate material had to be changed to carbon fiber so the digitizers that identify the S Pen could function without interruptions. Located on the left and right side of the display, the digitizers also needed to sense the S Pen on the screen’s folding part with no additional components. Developers overcame this challenge by creating a new solution that allowed the digitizers to recognize the S Pen on the folded part of the screen based on sophisticated calculations.

▲ (From left) Carbon fiber plate and metal plate

With the S Pen, users can utilize productivity features including Circle to Search and Note Assist more smoothly on the Galaxy Z Fold6’s massive screen. These advancements are the result of the developers’ efforts to provide a differentiated device experience.

An Endless Journey Toward an Awesome Display

 Despite making significant progress in foldable screens, the Display Group refuses to stop. The developers strive to continue improving display quality.

“As a pioneer of the foldable smartphone, our team has accumulated knowledge and experience on what users expect from this form factor,” said Noh. “To meet those expectations, we will not stop our journey toward the perfect display experience. The Galaxy Z series will constantly undergo improvements to prove Samsung’s title as a trailblazer in foldable smartphones.”

Purchase the Samsung Galaxy Z Fold6 or Z Flip6 to be entitled for an exclusive RM500 rebate.[4] Get an additional RM700 off when you opt to trade in for these devices (this promo ends on 30 September 2024).[5]

To buy the Galaxy Z Flip6 or Galaxy Z Fold6, please visit:

• Galaxy Z Flip6: https://www.samsung.com/my/smartphones/galaxy-z-flip6/buy/
• Galaxy Z Fold6: https://www.samsung.com/my/smartphones/galaxy-z-fold6/buy/

[1] Compared to previous series.

[2] Compared to Galaxy Z Fold5.

[3] Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minues. Not advised for beach or pool use. Rinse residue/dry if wet. Water resistance of device is not permanent and may diminish over time because of normal wear and tear.

[4] While stocks last. Terms and conditions apply.

[5] Applicable to Samsung Online Stores only. Only available for selected postcodes. Check terms and conditions for more details.

A foldable is exactly that — a folding phone. Unlike bar-type smartphones with a single body, foldables consist of a central hinge and two folding sides. The hinge serves as the central axis for opening and closing the phone. Over time, Samsung has introduced unique, cutting-edge technology into the hinge mechanism of its Galaxy Z Fold series to create a revolutionary hinge design with each release. In addition, Samsung has continued to reduce the thickness of the Galaxy Z Fold series so the phone can be carried anytime, anywhere.

Samsung Newsroom looked back at the evolution of the Galaxy Z Fold series’ sleek profile and distinctive hinge design — now thinner, sturdier and compact as ever.

[2019] Galaxy Fold

The Dawn of Foldable Phones: Folding and Unfolding

Thickness when folded: 15.7-17.1mm Thickness when unfolded: 6.9-7.6mm Weight: 276g

As user lifestyles continue to diversify, so too do their needs. Samsung has consistently introduced advanced technologies each year to meet these changes. First unveiled in 2019, the Galaxy Fold featured a groundbreaking form factor — the first to deliver a natural, big-screen experience when unfolded and a compact, portable experience when folded. The act of “folding and unfolding” emerged as a new category of mobile interaction, and Samsung applied never-before-seen hinge technology to ensure this functionality felt natural and intuitive.

The inward-folding hinge not only felt familiar and easy to use, but it also provided robust display protection. The phone could be smoothly opened like a book, yet stay flat and thin when folded. The palm-sized dimensions were key to its convenience. With the first Galaxy Fold, Samsung achieved a maximum folded thickness of just 17.1 millimeters and ushered in the era of smart foldables.

[2020] Galaxy Z Fold2

The Era of Flex Mode: Hideaway Hinge and Sweeper Technology

Thickness when folded: 13.8-16.8mm Thickness when unfolded: 6.0-6.9mm Weight: 282g

In 2020, the successor to the pioneering Galaxy Fold was released. The Galaxy Z Fold2 took foldables to the next level with an all-new sophisticated and refined design. The most notable of its several innovative features was the Hideaway Hinge, which seamlessly connected the body of the smartphone while supporting stable folding and unfolding. Users could mount the Galaxy Z Fold2 at various angles with the Hideaway Hinge to easily take selfies and make video calls in Flex Mode.

The Hideaway Hinge’s more than sixty parts made the innovative dual CAM mechanism a reality. The flat surface between two ridge-shaped parts, CAM helped keep the device open or closed and enabled Flex Mode. By increasing the number of CAM structures and springs, the hinge could reliably support wider angles. The Hideaway Hinge was mounted on an optimal location on the Galaxy Z Fold2 for an even slimmer design and a maximum folded thickness of just 16.8 millimeters.

Since the hinge was constantly folded when the device was opened or closed, there was an inevitable gap between the front of the device and the hinge housing. To effectively minimize this gap, Samsung needed to develop a component that would be long-lasting and elastic without adding extra bulk. Inspired by the brush of a vacuum cleaner, Samsung made use of delicately cut optical fibers to address this issue: Sweeper Technology. Sweeper Technology protected the phone’s display from external dust and debris that could enter through the gap, providing a more fluid foldable device experience.

[2021] Galaxy Z Fold3

The Solution to the Foldable Phone’s Biggest Challenge: Waterproofing

Thickness when folded: 14.4-16.0mm Thickness when unfolded: 6.4mm Weight: 271g

It’s a given that today’s smartphones are waterproof. However, the hinge that opened and closed the screen on foldables would always be exposed to the elements. If liquids such as beverages or even rainwater leaked inside, the device would be at risk of immediate malfunction.

The Galaxy Z Fold3 was the first foldable to be water resistant, one of the biggest challenges that previous foldable devices faced. Samsung’s waterproofing technology was applied to two areas — the outer part of the display and the hinge. The outer part of the display was surrounded by a rubber band that prevented dust and liquid from entering, whereas the metal parts of the hinge were made of corrosion-resistant materials and coated with a long-lasting lubricant. The terminal connecting the two mainboards bordering the hinge was sealed with a silicone-based cured-in-place gasket (CIPG) that prevented liquid from entering the device. Additionally, flexible printed circuit board (FPCB) cables were used to protect sensitive components.

A robust material that withstands external shocks and reduces the risk of deformities or scratches, Armor Aluminum was used to help the Galaxy Z Fold3 achieve an even thinner and lighter form factor.

Armor Aluminum was applied to the two edges that make up the exterior and to the housing that surrounds the hinge. Various components were densely packed inside the Galaxy Z Fold3’s Hideaway Hinge to enable Flex Mode and ensure smooth opening and closing. To support these functions, the hinge housing needed to be made from sturdy materials.

The Sweeper Technology that closed the gap between the hinge and the body of the foldable evolved too. As the device became slimmer, the sweeper’s bristles were shortened to improve aesthetics while still keeping the hinge safe from dust and external particles. These innovations allowed the Galaxy Z Fold3 to be as thin as 16.0 millimeters when folded.

[2022] Galaxy Z Fold4

From Rotating to Linear: A Slimmer, Lighter Hinge

Thickness when folded: 14.2-15.8mm Thickness when unfolded: 6.3mm Weight: 263g

Unveiled in 2022, the Galaxy Z Fold4 saw a significant reduction in weight and thickness. At 263 grams, the device weighed nearly 20 grams less than the Galaxy Z Fold2 at 282 grams. The maximum folded thickness was 15.8 millimeters, making this foldable the thinnest in the series at the time. Once again, Samsung loaded its signature foldable with innovation — resulting in an easy-to-grip, thin and lightweight body.

Redesigned to be 21% lighter than its predecessor, the new hinge of the Galaxy Z Fold4 accommodated the wider width and shorter length of the Cover Screen. While the previous foldable in the series used interlocking gears to ensure even screen folding and unfolding, the Galaxy Z Fold4 changed the hinge motion from rotary to linear. This adjustment drastically reduced weight, thickness and the number of parts, which streamlined manufacturing and improved the device’s resilience. With the Galaxy Z Fold4, Samsung built its slimmest, lightest hinge at the time while upholding the same level of durability as the previous form factor.

[2023] Galaxy Z Fold5

Flex Hinge: The Secret to a Fully Foldable Phone

Thickness when folded: 13.4mm Thickness when unfolded: 6.1mm Weight: 253g

In 2023, the Galaxy Z Fold5 introduced the world to the next generation of foldable smartphones. Moving away from the traditional Hideaway Hinge, Samsung unveiled a new type of mechanism called the Flex Hinge — demonstrating a leap forward in foldable innovation. With improved flexibility and a wide range of features, the Flex Hinge made it possible for the display to curl into the hinge like a water droplet using four drive shafts and a dual rail structure that allowed parts to glide along it. Thanks to this hinge technology, the two screens could be evenly folded without any creases or gaps.

This new folding mechanism resulted in the lightest and thinnest Galaxy Z Fold series device yet. More than two millimeters thinner than its predecessor, the Galaxy Z Fold5’s maximum thickness is 13.4 millimeters when folded. The foldable also weighs 253 grams — 10 grams lighter than its predecessor — making it more compact, portable and stable when folded. The phone’s sleek, solid shape could be appreciated from any angle.

Each year, Samsung refines the Galaxy Z Fold series by leveraging precise engineering and meticulous manufacturing processes. Every detail is studied carefully, from internal mechanisms to exterior design. Reimagining the hinges and device thickness — core attributes of the foldable — has enhanced the utility of the Galaxy Z Fold series immensely. Samsung will continue to build on its legacy of unprecedented foldables, ensuring that more people can utilize them for an even more convenient life.

Remember to watch the Galaxy Unpacked live on Samsung Malaysia’s Facebook and Instagram at 09:00PM (Malaysia Time), 10 July 2024 as we reveal Galaxy innovations that will shape the future of mobile.

Do visit (https://www.samsung.com/my/unpacked/) and register your interest by answering four (4) survey questions within Contest Period and stand a chance to win the daily mystery gift worth a total of RM27, 000[1][2]. All registered participants will receive an exclusive RM500 e-voucher[3] that they can use for their next Galaxy device(s) purchase.

[1] Samsung Galaxy New Launch Hand Raiser Mystery Gift Giveaway run from 26 June to 9 July 2024. All entries must meet the Eligibility requirements and fulfill the conditions stated in the “How to Participate” rules which can be found in the Terms and Conditions of this Contest. If the entry is found to be not valid, it will be deemed as null and void.

[2] Terms and conditions apply.

[3] The redemption of up to RM500 e-voucher is only available for pre-order of the next Galaxy device by registered customers. Only one (1) voucher per device. The e-voucher may vary depending on the Galaxy device purchased. Terms and conditions apply. Image simulated for illustration purpose.

▲ Passersby gather around a series of curious sights in Nişantaşı, Levent and Harbiye in Istanbul

Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all over the world are discovering the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic urban backdrops. But how did Samsung pull off this feat of engineering?

The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new foldables’ distinctive form factors inserted into familiar settings.

▲ Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.

▲ Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5 unfurls horizontally on a wraparound digital billboard.

▲ Galaxy Z Flip5 unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.

Festivalgoers Get Hands-On With the Latest Samsung Devices

Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.

▲ At Hungary’s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung’s all-day Kontent Konténer mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.

▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.

▲ At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5’s versatile camera and Galaxy Z Fold5’s gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the “Show your flip side” corner.

▲ At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung’s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography contest that awarded a brand new Galaxy Z Flip5 to 3 winners.

Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience. 

With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he was amazed that gaming could feel so fluid and precise on a mobile device. 

▲ Esports enthusiasts watch teams clash on the Galaxy Z Fold5 at the Jamsil eSports Arena in Seoul

▲ Competing teams put their League of Legends skills to the test on Galaxy Z Fold5’s large, responsive screen during the 2023 Galaxy Fold Cup quarter finals

▲ Pro gaming superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament finals

Once revolutionary in the mobile landscape, flip phones are now an integral part of our daily lives. From their early inception to modern iterations like the Galaxy Z Flip series, these iconic devices have transformed how we communicate, interact and express ourselves. Over the years, the Galaxy Z Flip has evolved from a compact communication device to the ultimate tool for unleashing your creativity — empowering users to unfold a world of possibilities with a simple flip. Samsung Newsroom sat down to detail the journey of how this groundbreaking series pioneered a new era of mobile innovation.

Following the groundbreaking launch of the Galaxy Z Fold, which redefined the mobile landscape, Samsung unveiled yet another revolutionary form factor that took the mobile market by storm. Introducing the Galaxy Z Flip: a device that folded effortlessly in half and could stand upright on its own.

Setting a new standard in innovation, the Galaxy Z Flip was Samsung’s first foldable equipped with a folding glass screen. Unfolding the device revealed a wide 6.7-inch display while its stylish, compact design was small enough to easily fit in the palm of the user’s hand. Featuring a display ratio (21:9:9) similar to cinema screens, users were treated to an immersive world of vibrant and captivating content.

With the Galaxy Z Flip, Samsung revolutionized user interaction by introducing Hideaway Hinge. Much like a laptop, the hinge allowed users to open and position their phones at any angle. Users could securely fold, angle and position their devices, saying goodbye to shaky hands and hello to picture-perfect shots — whether they were snapping a hands-free selfie or capturing a moment with friends.

Also, Samsung released Flex mode, which automatically divided the screen into two when the device was folded. By collaborating with various partners, Samsung optimized this cutting-edge interface and enhanced usability. For example, in the camera app, users could preview the viewfinder on the top while adjusting the camera modes or lenses on the bottom. In addition, the phone supported Multi Window, enabling multitasking by simultaneously displaying different content on each screen.

Continuing the legacy of the Galaxy Z Flip, the debut of the Galaxy Z Flip3 took the series’ design and performance to new heights. The expanded Cover Screen was one of the phone’s most notable upgrades, now four times larger than its predecessor. Going beyond its traditional role of displaying the time and date, the device’s Cover Screen was maximized for both self-expression and productivity. Users could unlock their creativity by customizing their Cover Screen with images or GIFs and conveniently view up to eight lines of notifications and messages. What’s more, Samsung Pay transformed Cover Screens into wallets — helping users make payments in one simple step.

The Galaxy Z Flip3 also boasted a variety of camera features that elevated the user’s photography experience to capture and share moments hands-free through Flex mode. With the addition of Auto Framing, the camera detected the location and number of people or objects within the frame and automatically adjusted the format accordingly for photos and videos. Suppose a photographer and the subject of a photo wanted to view the preview of a shot at the same time. In that case, all the user needed to do was tap the Dual Preview button at the top right-hand corner of the screen. Furthermore, users never missed a shot while striking a pose with the enhanced Quick Shot.

Not only could the Galaxy Z Flip3 fit nearly anywhere, but it also offered improved durability and water resistance. The lightweight exterior was crafted from Armor Aluminum, the strongest material used in Galaxy devices to date, and Corning® Gorilla® Glass Victus®, safeguarding users’ smartphones for any condition. A new protective film placed on the main display improved durability by 80% compared to the previous generation. The Galaxy Z Flip3 was also the first to be equipped with IPX8 water resistance[1] — breaking new ground for foldable phones and granting users peace of mind.

In 2022, Samsung released the Galaxy Z Flip4, complete with a host of practical features that effortlessly fit into daily routines. For instance, users could experience the convenience of the Flex mode panel[2] which opened a touchpad that supports a range of gestures at the bottom of their screen. Similar to the cursor of a computer mouse, users could easily control various elements with a swipe of their finger — pausing, rewinding or playing videos without picking up the device. Another feature that increased productivity was the swipe gesture, optimized for multitasking. For example, if users swiped up with two fingers, the screen split into a top and bottom half to open a new app. With the swipe gesture, Galaxy made frequently used features, such as zooming in and out or turning pages, even faster and more convenient.

The Galaxy Z Flip4 also gave users more control than ever over their pictures. By simply pressing the side button twice, users embraced the Galaxy Z Flip4’s Quick Shot feature to capture moments and selfies without opening their phones. Now, they could even start a video on Quick Shot and easily transition to FlexCam without any interruptions. To capture the starry night sky, users could experience the all-new Nightography mode to take out-of-this-world shots, even in the dark — for bright, sharp photos with less image noise.

The Galaxy Z Flip4 effortlessly blended high-performance capabilities with a personalized touch, truly reflecting its owner’s style. When the Bespoke Edition launched, there were new opportunities to express individuality — users could choose from a combination of five glass colors, including Yellow, White, Navy, Khaki and Red, and three frame color options, including Silver, Gold and Black. Users could also enjoy the Galaxy Z Flip4 for even longer than the previous generation, thanks to its 400mAh larger battery.

This year, Samsung released the Galaxy Z Flip5, delivering the most stylish, unique foldable experience yet. Built for self-expression and complete with an innovative design and customizable functions, the prominent feature is the upgraded Flex Window that is 3.78 times larger than its predecessor’s Cover Screen.

Thanks to the larger screen, the Galaxy Z Flip5 offers more usability than ever before. With Flex Window, users can easily check and control Widgets, including the weather, stock market and music, without ever unfolding their phones. To see all Widgets at a glance, simply pinch the screen to activate the Multi Widget View function. The wider Cover Screen and fully accessible QWERTY keyboard make checking and responding to phone calls and messages even easier.

The new Flex Window provides the most versatile camera experience on a Samsung Galaxy smartphone to date. To snap a selfie with the rear camera, users can conveniently check their smile on the Flex Window before capturing stunning, hands-free photos from creative angles before correcting the color and tone. The camera-stabilizing Super Steady feature also ensures that users take smooth shots on the go. With improved Nightography capabilities to optimize photos in low lighting and digital 10X zoom, users can unleash their creativity anywhere, anytime and at any angle.

Now, there are even more ways to customize your Galaxy Z Flip5 inside and out. For instance, the new Flipsuit Case[3] is equipped with a changeable NFC card, called Flipsuit Card so users can coordinate their Flex Window design and case design for even more personalization options.

The Future of Flip Phones Is Here

Building on its history of flipping the script, Samsung has delivered a history of mobile experiences that enhanced everyday life. Each device packed a variety of features that pushed the boundaries of mobile innovation. The Galaxy Z Flip series upended the smartphone industry with its screen folding technology and set the standard for flippable phones with every new edition. Samsung will continue to challenge conventional notions of the smartphone through the Galaxy Z Flip series as it unfolds new and extraordinary possibilities for users everywhere.

Pre-order Galaxy Z Fold5 | Galaxy Z Flip5 now to enjoy these offers

Can’t wait to own the latest Galaxy innovations? Pre-order them all from now until 17 August 2023.

To find out more about the pre-order, go to: www.samsung.com/my/offer/flip5-fold5

Pre-order now:

• https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip5/ and https://www.samsung.com/my/smartphones/galaxy-z-fold5/

[1] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes.

[2] Flex mode panel is also supported on Galaxy Z Fold4. Flex mode must first be activated via Labs in Settings. Certain applications may not support Flex mode.

[3] Accessories sold separately. Model and color availability may vary by market or carrier.

[4] All storage updates are capped at RM500.

[5] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for Galaxy Tab S8 Series, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.

[6] Selected devices only. The promotion is valid while stocks last. Colour availability may vary by country, region, or carrier. Visit samsung.com/my for more details. Terms and conditions apply.

[7] Any device condition is accepted.

Today, when you reach into your pocket and pull out your phone, you’re often greeted by a screen nearly the size of a tablet. Foldable smartphones have become an integral part of our daily lives. Behind this seamless integration is the pursuit of innovation by Samsung Electronics and its dedicated employees who have built the foundation for the Galaxy Z Fold to become a mainstay in the mobile market. Samsung Newsroom sat down to detail the journey of the Galaxy Z Fold series, from conception to creation, as it continues to unfold with new features year after year.

In 2019, Samsung’s Galaxy Fold shattered the conventional notion of mobile phones. Featuring a remarkable 7.3-inch Infinity Flex Display, this revolutionary device offered users a tablet-like experience right from the palm of their hands. Thanks to its precise hinge technology, the phone could be effortlessly folded like a book, ensuring portability without compromising functionality. This achievement was a result of innovation across all areas, from materials to technology.

The larger screen opened new possibilities for more versatile content viewing. For example, users could split the display into two or three sections based on their preferences. To make multitasking easy, Samsung added the Multi Window feature, allowing users to run multiple apps simultaneously. What’s more, content being viewed on the Cover Screen could continue without interruption when the phone was unfolded. This device brought a whole new level of productivity and engagement that was not possible with other smartphones, inviting users into an entirely new world.

The following year, Samsung introduced the Galaxy Z Fold2, an upgraded version of the Galaxy Fold that incorporated valuable user feedback on the foldable experience. The main display was overhauled to maximize user immersion, now boasting a larger 7.6-inch screen with a sleek design that eliminated the notch and left only a camera hole. Additionally, the cover display was expanded to 6.2 inches, significantly enhancing usability on the go.

The Galaxy Z Fold2 also introduced a groundbreaking feature called Flex mode, a unique user experience that divides your screen as you partially fold your phone between 75 and 115 degrees. In addition to this innovation, the camera capabilities were enhanced for even better photos — Auto Framing automatically adjusts the camera’s shooting range by recognizing faces and movements, while Dual Preview allows both the user and the subject of the photo to view the preview on the Main and Cover Screen simultaneously. With the combination of Flex mode and these camera upgrades, anyone could now easily become a content creator.

The Galaxy Z Fold2 not only improved multitasking capabilities but also simplified the way users managed multiple tasks on their smartphones. With the improved Multi Window, users have the flexibility to adjust the screen layout based on their needs. They can also smoothly move texts and images between different running apps. Additionally, the App Pair feature eliminates repetitive and time-consuming setups by allowing users to save combinations of frequently used apps and open them together as a single group. These upgrades streamlined multitasking immensely to create a hassle-free mobile experience.

To ensure that users no longer needed to worry about accidental drops or water damage, Samsung’s third-generation foldable phone, the Galaxy Z Fold3 5G, introduced significant durability improvements. Making history for foldable smartphones, the Galaxy Z Fold3 5G was the first to offer IPX8 water resistance[1], allowing consumers to comfortably use their phones with wet hands while cooking or enjoy their beach vacations without concern. The main display became 80% more durable than its predecessor through the application of a protective film made from new materials[2]. By incorporating Armor Aluminum, the strongest material used in Galaxy devices to date, and Corning® Gorilla® Glass Victus®, users’ smartphones were safeguarded no matter the circumstances. In addition, the phone was verified by Bureau Veritas after undergoing rigorous testing to withstand 200,000 folds[3].

The Galaxy Z Fold3 5G boasted a stunning 7.6-inch main display that truly shined. The Under Display Camera (UDC) technology places pixels over the camera hole to enhance light transmittance and adjust pixel spacing, resulting in a seamless widescreen experience. Users could enjoy videos, games and other immersive content with a fully utilized display, free from any visual disruptions caused by a camera hole. Moreover, the new display incorporated Eco² display technology, boosting brightness by approximately 29%, to ensure users could experience a remarkably clear display even in direct sunlight.

For the first time ever in the series, the Galaxy Z Fold3 5G introduced support for the S Pen Fold Edition, a tool that maximizes efficiency when used on a foldable screen. Whether you need to sketch on the screen or quickly jot down notes, the S Pen Fold Edition is readily available. Simply remove it, and you’re ready to go. When you double tap the main display while pressing the side of the S Pen Fold Edition, Samsung Note opens instantly — helping you take notes whether you’re watching an online course or talking on the phone. By offering limitless possibilities for work, study and more, this addition brought a new level of enjoyment and unlocked countless ways to utilize the phone.

The Galaxy Z Fold4 introduced remarkable improvements in both weight and display size. At only 263 grams, the device’s screen featured a 7.6-inch Dynamic AMOLED 2X main display, while the cover display became wider and shorter to maintain a stable aspect ratio. This design enhancement ensured that users could comfortably type and freely utilize most apps even when the smartphone was folded.

In today’s world, the boundaries between workspaces and non-workspaces have become increasingly blurred, whether you’re at the office, home, coffee shop or park. Recognizing this, the Galaxy Z Fold4 elevated its multitasking capabilities to a whole new level. The Taskbar feature, reminiscent of the familiar taskbar layout on PC screens, allows users to add their favorite apps for easy access. This not only simplifies the transition between different app screens but also allows for the intuitive Drag and Drop feature, enabling users to display multiple apps simultaneously. In addition, the App Pair feature works directly with the Taskbar, so users can save even more time.

The added swipe gestures took the phone’s multitasking capabilities even further. With simple finger gestures, users could split the screen or bring up pop-up windows, making it incredibly convenient to view multiple apps on a single display. By dragging a finger from a corner to the center, the current app transforms into a pop-up window. Swiping two fingers from the right, left or bottom splits the screen, displaying the current app on both halves. Furthermore, Samsung’s strengthened support for productivity apps such as Google Chrome, Gmail, Microsoft Office and Outlook, enabling users to effortlessly manage various tasks no matter where they unfold their smartphones.

This year, Samsung introduced the Galaxy Z Fold5, the series’ lightest and most groundbreaking foldable yet. The latest addition combines the power of an immersive, large screen with a sleek and lightweight design, offering unparalleled portability at only 253 grams without compromising performance. The Galaxy Z Fold5’s 7.6-inch Main Screen provides an expansive and uninterrupted viewing experience, regardless of whether users are enjoying their favorite videos in portrait or landscape mode.

Gamers will be thrilled by the addition of Snapdragon^® 8 Gen 2 Mobile Platform for Galaxy, which enhances graphics and uses AI to deliver a next-level gaming experience on the large smartphone screen ever.

Productivity gets a boost with the improved Taskbar, two-handed Drag and Drop and hidden pop-up feature, allowing users to multitask and transfer content between multiple apps with ease. What’s more, the slimmer and more compact design of the S Pen Fold Edition allows users to unleash their creativity anytime, anywhere.

Finally, in line with Samsung’s vision for sustainability, the Galaxy Z Fold5 incorporates a wider variety of recycled materials[4] — pre-consumer recycled glass and aluminum as well as post-consumer recycled plastics sourced from discarded fishing nets, water barrels and PET bottles. Even the packaging, made from 100% recycled material[5], reflects the company’s mission to lay the groundwork for a better tomorrow.

The Future of Foldables Is Here

Samsung Electronics pushes the boundaries of what is possible, building upon the legacy of its trademark foldable series. Samsung’s diverse consumers, with their unique lifestyles, constantly discover innovative ways to utilize their phones, further highlighting the impact of the Galaxy Z Fold series on everyday lives. Samsung will continue to innovate the Galaxy Z Fold series to inspire users and become the ultimate productivity powerhouse.

Pre-order Galaxy Z Fold5 | Galaxy Z Flip5 now to enjoy these offers

We know you can’t wait to own the latest Galaxy innovations, so get ready to pre-order them all from now until 17 August 2023. Don’t forget to also redeem your e-voucher of up to RM400 that you received when you registered your interest.

To find out more about the pre-order, go to: www.samsung.com/my/offer/flip5-fold5

Pre-order now:

• https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/

To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip5/ and https://www.samsung.com/my/smartphones/galaxy-z-fold5/

[1] IPX8 is based on test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes.

[2] According to an internal test result using Galaxy Z Fold2.

[3] A result backed by Bureau Veritas, the world leader in testing, inspection and certification services.

[4] Types of recycled materials include post-consumer recycled PA sourced from discarded fishing nets, post-consumer recycled PBT sourced from discarded PET bottles, post-consumer recycled PC sourced from water barrels and pre-consumer recycled aluminum sourced from discarded scrap material generated as a by-product during manufacturing. The scrap metal is re-melted, filtered for impurities and then recycled to make parts within Samsung’s manufacturing process. There is also pre-consumer recycled content sourced from discarded glass waste generated as a byproduct of glass manufacturing. This glass waste is crushed into cullet and then used as a component in the Corning^® Gorilla^® Glass Victus^® 2 manufacturing process.

[5] 100% recycled paper is used in the following packaging components: the Product Packaging Unit Box, Cover Protector, Manual Box, Manual Pad, and DLC Band. The 100% recycled paper material has received Environmental Claim Validation (ECV).

[6] All storage updates are capped at RM500.

[7] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for Galaxy Tab S8 Series, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.

[8] Selected devices only. The promotion is valid while stocks last. Colour availability may vary by country, region, or carrier. Visit samsung.com/my for more details. Terms and conditions apply.

[9] Any device condition is accepted.

Last year, I expanded my responsibilities as head of Samsung’s MX Business, to lead our Corporate Design Center. My career as an engineer taught me that the most sublime designs are intertwined with technological innovation. This new responsibility allows me to delve deeper into how the synergy of design, engineering, and R&D can yield transformative experiences. With my fellow designers, I’ve embarked on a deep exploration of Samsung’s design strategy to understand our roots and envision our growth.

Different Times, Unchanged Commitment

In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means our creations are conceived with a deep understanding of you, the user, and we hold an unwavering belief that a user-centric approach is the key to the future.

We feel this even more keenly nearly 30 years on, as we contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. We have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: our products must be Essential, Innovative, and Harmonious.

Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.

Inspired by Humans, Creating the Future

These three Design Identities are exemplified by our latest hardware and software ecosystem.

Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of essential design.

We’ve raised the standards for foldable smartphone ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Samsung Galaxy foldable is completed by its users, with its personalized experience. With our Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on-the-go.

Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.

Whatever the Samsung Galaxy experience is, when we say, “Inspired by Humans,” we don’t just mean people. We also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind, because even the smallest actions could contribute to a large impact – such as protecting our planet. When we say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.

Our Shared Journey to a Better Tomorrow

When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. We invite you to join us at Unpacked, where we’ll pull back the curtain on our latest devices and experiences — inspired by you, created for you.

In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But this is also just the beginning. Seeing the ways our innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of our journey. So, let’s navigate this journey together, harnessing design and technology to create a future that truly reflects you.

Mark your calendars for July 26!