Samsung Electronics Co., Ltd. today announced the launch of new ‘Samsung Eco-Friends’[1] lineup, which features various accessories with recycled materials and unique designs. The new lineup will be available in more than 40 countries, including Malaysia, Korea, China, the Netherlands, Singapore, South Africa, the U.A.E. and the U.S.

Samsung Eco-Friends are accessories such as product cases and wearable straps that Post Consumer Material (PCM). The Samsung Eco-Friends lineup was planned by Samsung’s Future Generation Lab, which comprises global employees in their 20s and reflects the values and tastes of the younger generation. Future Generation Lab also helps partners expand their sales through the Samsung Mobile Accessory Partnership Program (SMAPP).

The new Samsung Eco-Friends products feature 11 characters and designs[2] popular across the globe. The collaboration brings the works of TOILETPAPER, Smiley and Keith Haring. The lineup also includes designs of famous K-pop artists, which is SKZOO.

In particular, the accessories with TOILETPAPER design are noteworthy. TOILETPAPER is an influential creative studio in Italy, known for its disruptive and experimental creative work. The studio’s designs have been applied to ‘Samsung Bespoke Refrigerator’ panels, and now extending to mobile accessories. A rose graphic unveiled earlier this year, as well as its popular lipstick graphic, is applied to Samsung Eco-Friends.

The Samsung Eco-Friends lineup includes accessories for mobile products which is the Galaxy Z Flip5 as well as The Freestyle portable projector. A total of 64 products^[3] offer appealing characters and designs for customers to choose from to personalize their device.

Also available with this launch is the ability for customers to coordinate their foldable phone screens with Samsung Eco-Friends accessories through near-field communication (NFC) technology and QR codes. This allows users to express themselves with a design that is cohesive from case to screen.

With the introduction of the Galaxy Z Flip5, the exclusive Flipsuit case features an NFC-based Flipsuit card that enables a new experience by automatically playing screen themes when it is inserted into the product. By simply replacing the Flipsuit card provided by Samsung Eco-Friends, customers can easily set the screen theme depending on their preferences.

Samsung plans to continue to expand the use of recycled materials in Samsung Eco-Friends to deliver eco-conscious values and update its lineup and design to enrich customers’ experiences.

Flip over these fantastic promos[4] 

Buy the Galaxy Z Flip5 and Galaxy Z Fold5 from now until get rewards worth up to RM1,499!

Buy the Galaxy Watch6 Series from now until 30 September 2023 for these incredible offers:

Grab the Galaxy Tab S9 Series from now until 30 September 2023 to enjoy these promos:

To buy the latest Galaxy devices, go to:

• Galaxy Z Fold5: https://www.samsung.com/my/smartphones/galaxy-z-fold5/buy/
• Galaxy Z Flip5: https://www.samsung.com/my/smartphones/galaxy-z-flip5/buy/
• Galaxy Watch6 Series: https://www.samsung.com/my/watches/
• Galaxy Tab S9 Series: https://www.samsung.com/my/tablets/galaxy-tab-s9/buy/

[1] Samsung Eco-Friends is the name of a collection of accessories where each accessory of the Eco-Friends collection is made using at least 40% recycled materials for select Samsung devices. (Measured by total volume of each accessory.)

[2] The types and designs of accessories available for purchase may vary by countries.

[3] The types and designs of accessories available for purchase may vary by countries.

[4] The promotion is on a first come first served basis, and while stocks last. Terms & Conditions apply. Samsung reserves the right to shorten, extend or cancel the Promotion Period at its sole discretion without prior notice.

[5] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for selected Galaxy Tablets, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.

[6] Samsung Online exclusive. Select and complete the trade-in option. Any device condition accepted. Applicable to selected locations and devices only.

[7] In white or black colour and subject to stock availability.

[8] Selected devices only. Any condition accepted. Applicable to selected locations only.

[9] Free Book Cover Keyboard is an in-box item for selected model only; Book Cover Keyboard for Galaxy Tab S9 Ultra worth RM1,499; Book Cover Keyboard for Galaxy Tab S9+ worth RM999; Book Cover Keyboard for Galaxy Tab S9 worth RM899.

[10] Only applicable for non-Premium Viu members.

[11] 30% off PWP for Samsung Care+, 20% off PWP for selected Samsung Accessories, Galaxy Watch and Buds Series.

[12] Samsung Online Exclusive. Select and complete the trade-in option. Applicable to selected locations and devices only.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.