Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence[1] – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expand AI capabilities across more devices, empower more users to harness the power of intuitive AI that simplify everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters, Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP)[10]. The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. HDR video[13] delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and improved clarity.

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU, and NPU, delivering improved performance with its sleekest, lightest form yet. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] – powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster on both models ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based, tamper-resistant security solution. Galaxy A series users offers holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Pricing and availability

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue[21], while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen[22].

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A57/A37 5G Launch Promotion[23]

The Launch Rebate promo will run from the 25^th March 2026 – 31^st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25^th March 2026 – 29^th April 2026.

To learn more on the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme

To learn more on the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme

For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.[25]

For more information on the Samsung Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

Specification Table

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings)

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Eligible for customer who purchased any Samsung Galaxy A57 5G (“Participating Model”) from the Participating Stores during the Promotion Period. This promotion is limited to total 10,000 units only, on a first come first served basis, and while stocks last.

[24] Eligible for customer who purchased any Samsung Galaxy A57 5G (“Participating Model”) from the Participating Stores during the Promotion Period using one of the eligible payment methods Maybank Debit/Credit Card; or CIMB Debit/Credit Card; or Shopee PayLater. This promotion is limited to total 10,000 units only, on a first come first served basis, and while stocks last.

[25] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[26] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[27] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

Kuala Lumpur, Malaysia, 30 January 2026 – Samsung Electronics announced the launch of the new Galaxy A07 5G, with this latest addition housing a larger battery capacity in the A Series line-up, a 6 nm processor for faster loading, and AI features including Google Gemini^[1], and Circle to Search^[2] with Google to deliver more ease and convenience through mobile experiences. And with a dual camera to improve storytelling on social media, smoother refresh rates, and a brighter screen, users can enjoy and immerse themselves in their favorite content wherever they are.

Enjoy better entertainment experiences for longer

Stream movies and TV shows and enjoy content for hours day and night with the Galaxy A07’s 6,000mAh battery built for long-lasting performance^[3]. With a 120% larger battery capacity^[4], users can stay connected on the go for much longer and enjoy extended video playback time without worrying about recharging.

An immersive 6.7”^[5] edge-to-edge view combined with a 120Hz^[6] refresh rate enables smoother transitions and seamless scrolling so users can fully dive into their favorite content and look forward to elevated viewing experiences. Meanwhile, the High Brightness Mode delivers up to 800^[7] nits so the watching experience stays clear and bright, even when you’re outdoors and under sunlight.

Awesome Performance and Reliability

Capture the important details and share special moments in life with the awesome 50MP^[8] wide and 2MP depth dual rear camera. Producing crisp and sharp photos, the advanced image processor balances light and shadow for clear results in various conditions so you’ll never miss the essence of any detail. Equipped with a depth camera, you can also look forward to adding a natural bokeh effect to your images. For those hoping to add some stunning selfies to your gallery, the 8MP front camera snaps fine details with minimal noise, delivering visuals with sharp focus and enhanced clarity^[9].

For day-to-day durability and outdoor adventures, the Galaxy A07 5G boasts IP54 dust and water resistance, offering reliable protection from accidental splashes and exposure to water. Its superior surface durability, such as Glass Fiber Reinforced Polymer^[10] for the back also provides protection against scratches or breakage. Balancing a stylish form and essential functions, the Galaxy A07 5G is sleek and refined at 8.2mm thick, weighing 199 grams.

Versatile Core AI Experience

On the new Galaxy A07 5G, users get access to  AI features including Gemini, and Circle to Search, which bring a new level of AI intelligence to their smartphone. Use the side keys to easily activate Gemini^[11] which can seamlessly assist you with complex tasks across both native Galaxy and third-party apps, ensuring the entire device experience is as seamless as can be. You can also communicate and interact with Gemini Live using natural speech to instantly get answers and insights on any topic. Meanwhile, Circle to Search enables users to conveniently search for more information about anything they see on their screen – be it images, music, or text.

Secure Future-Ready Galaxy Experiences

The Galaxy A07 5G will receive six generations of Android OS upgrades, along with six years of security updates^[12]. This ensures that users’ devices will continue to stay secure and are able to perform at their best well into the future.

Installed with One UI 8.0, the new model offers improved usability and more personalization options. Galaxy A07 5G users can also rest assured with Samsung’s robust security and privacy innovations. The Galaxy A07 5G is equipped with Samsung Knox Vault that keeps sensitive personal information extra secure with dedicated tamper-resistant hardware.

Pricing and availability

The new Galaxy A07 5G will be available from 30th January 2026 in different attractive color variants including Light Green, Light Violet and Light Black.

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions for purchases made from 30 January – 28 February across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms.

Samsung Galaxy A07 5G Launch Promotion[13]

Samsung Galaxy A07 5G Launch Promotion[14]

Customers who purchased any of the participating model(s) listed below (“Participating Models”) from the Participating Stores during the Promotion Period are eligible to purchase maximum one (1) unit of MBO models listed below at a discounted price in a single transaction/receipt.

To purchase the Galaxy A07 5G, please visit:

• https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a07-5g-light-green-256gb-sm-a076blgdxme/buy

[1] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[2] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language and device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Compared to Galaxy A06 5G

[5] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout.

[6] In a multi window environment, A07 5G will be locked to 60 Hz

[7] HBM 800 nits is the peak value for HBM. The General value is 650 nits.

[8] 50 MP resolution is available on the Galaxy A07 5G’s rear wide camera only.

[9] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Glass Fiber Reinforced Polymer, a material that is thinner but has greater strength compared to the Glastic used in the previous A06 5G and is a lightweight thanks to the Direct CMF method.

[11] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription, and results may vary. Compatible with certain features and certain accounts. Currently, users can use a personal Google Account that they manage on their own, or a work or school account for which their administrator has enabled access to Gemini. Users must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.

[12] The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[13] Eligible for customer who purchased any Samsung Galaxy A07 5G (“Participating Model”) from the Participating Stores during the Promotion Period. This promotion is limited to total 10,000 units only, on a first come first served basis, and while stocks last.

[14] This promotion is limited to total 230 units of both Galaxy Buds Core and Galaxy Fit3 for Online Purchase and In-Store nationwide, on a first come first served basis, and while stocks last. This promotion is stackable with all other promotions under this Samsung Galaxy A07 5G Launch Promotion.

Samsung Electronics today unveiled the latest Galaxy A Series—introducing the all-new Galaxy A17 5G/LTE and Galaxy A07 LTE. Designed to empower users in every moment, these new devices combine essential AI-powered features for productivity and entertainment, strengthened security and privacy upgrades, as well as a sleek, modern design — delivering must-have experiences at accessible price points that help you get more out of every day.

Seamless, integral AI experiences

The new Galaxy A17 offers some fan-favorite features from the Galaxy S Series, furthering Samsung’s vision of democratizing the latest AI experiences to more users. This includes the seamless integration of Gemini activation through pressing and holding the side button, as well as Gemini Live, a completely voice-activated hands-free experience. Both these features allow users to cue seamless interactions across Samsung, Google or third-party apps like Spotify.

Circle to Search with Google is also available on the Galaxy A17 – supporting new ways to access information in the moment – whether it is simply circling on screen, or instantly searching for music playing in one’s surroundings, or through speakers on their device.

Awesome entertainment for all

For low light adventures, the new Galaxy A17 brings together enhanced optical image stabilization that enables shake-free videos and brighter images than its predecessor[1], along with a triple camera system that includes a 5MP Ultrawide, 50MP Wide, and 2MP sensor to capture the details of your core memories in every setting.

Users can look forward to smooth and immersive viewing experiences with the new Galaxy A additions. The Galaxy A17 comes with a 6.7-inch large Super AMOLED display, while both models feature an enhanced 90Hz refresh rate and an upgraded application processor (AP)[2] to deliver fast and smooth Galaxy experiences across gaming, video streaming and other multitasking needs.

With the Galaxy A17 and Galaxy A07’s long lasting battery[3] and 25W Fast Charging, users can stay connected throughout the day, enjoying seamless and uninterrupted usage with minimal downtime.

Future-ready reliability

The Galaxy A17 and Galaxy A07 will receive six generations of Android OS upgrades along with six years of security updates, to deliver mobile experiences that are both up-to-date and secure.

Users can also take advantage of Samsung’s best-in-class security and privacy innovations. The Samsung Knox Vault protects personal information in a separate tamper-resistant hardware, for better peace of mind as users go about their digital lives.

In addition, the Galaxy A17 5G, Galaxy A17 LTE and Galaxy A07 LTE are equipped with Theft Protection which allows remote locking of the home screen as well as force biometric authentication to restrict further unauthorized access. Auto Blocker is also available on all the A Series additions, helping owners protect their device and data by preventing the installation of applications from unauthorized sources and blocking malicious activity.

Durable and sleek design

Designed to last, the rear bodies of the Galaxy A17 and Galaxy A07 are assembled with Glass Fiber Reinforced Polymer (GFRP) which provides a stronger and lighter back cover. In particular, the front cover glass of the Galaxy A17 uses Corning® Gorilla® Glass Victus®+ which provides added durability, and both the Galaxy A17 and A07 come equipped with IP54 dust and water resistance.

With its unique sleek designs, the Galaxy A series additions feature lighter and slimmer bodies than their predecessors. The Galaxy A17 is just 7.5mm thick[4] and its 5G and LTE variants weigh 192 grams and 190 grams respectively. Meanwhile, the 7.6mm[5] thick Galaxy A07 weighs only 184 grams. Affordable, durable, and trendy, the Galaxy A17 and Galaxy A07 offer a diverse range of awesome experiences for everyday tasks.

Pricing and availability

The new Galaxy A17 5G and Galaxy A07 LTE will be available from 5^th September 2025 in different attractive color variants including Black, Gray, and Blue for the A17 5G , while the A07 LTE will be available in Light Violet, Green, and Black. The Galaxy A17 LTE will be available starting 26 September 2025.

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions for purchases made from 5 – 30 September 2025 across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

Samsung Galaxy A17 5G Launch Promotion[6]

Samsung Galaxy A17 5G & A07 LTE Free 1-Year Extended Warranty

Customers who purchase the Galaxy A07 LTE or Galaxy A17 (5G/LTE) during the promotion period will be entitled to a complimentary one-year extended warranty. To enjoy this benefit, customers are required to complete their warranty registration within 30 days of purchase.[7]

Samsung Galaxy A17 5G & A07 LTE Free 25W Travel Adapter[8]

Samsung Galaxy A17 5G & A07 LTE MBO Galaxy Buds Core Promotion[9]

Customers who purchase the Galaxy A07 LTE or Galaxy A17 (5G/LTE) during the promotion period will be entitled to purchase one unit of Galaxy Buds Core at a discounted price in a single transaction/receipt.

Samsung Galaxy A17 5G 30% Off Branded Mobile Accessories Promotion[10]

Both A17 and A07 will be available for purchase from September 5, 2025.

• To purchase A17, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a17-5g-blue-256gb-sm-a176bzbkxme
•  To purchase A07, visit https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a07-green-256gb-sm-a075fzgixme

[1] Compared to the Galaxy A16.

[2] Comparing the Galaxy A17 5G to the Galaxy A16 5G, and Galaxy A07 LTE to the Galaxy A06 LTE respectively.

[3] 2 Day battery certification, ready around end August

[4] Thinner compared to the Galaxy A16 (7.9mm)

[5] Thinner compared to the Galaxy A06 (8.0mm)

[6] Eligible for customer who purchased any Samsung Galaxy A17 5G (“Participating Model”) from the Participating Stores during the Promotion Period. This promotion is limited to total 5,000 units only, on a first come first served basis, and while stocks last.

[7] The free 1 year extended warranty shall mean an additional of one (1) year manufacturing warranty from the Standard Warranty period as detailed in https://www.samsung.com/my/support/warranty/.

[8] The Launch Gift is limited to total 1,500 units for each Participating Model, and available for collection or delivery, together with the purchased Participating Model on a first come first served basis, and while stocks last.

[9] This promotion is limited to total 500 units for Online Purchase and 2,500 units for In-Store nationwide, on a first come first served basis, and while stocks last. This promotion is stackable with all other promotions under this Samsung Galaxy A07/A17 5G Launch Promotion.

[10] This promotion is limited to total 500 units for Online Purchase and 2,500 units for In-Store nationwide, on a first come first served basis, and while stocks last. This promotion is stackable with all other promotions under this Samsung Galaxy A07/A17 5G Launch Promotion.

Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratising the latest AI experiences. With this update[1], users will be able to enjoy smarter AI experiences, including launching Gemini[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[3] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![5]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

For more information about the Galaxy A series, please visit: Samsung Newsroom and Samsung.com.

[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[8] Subject to registration and verification.

[9] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

Have you ever fallen for an online scam? If you have, you know the feeling—frustration, anger, and that helpless “how did this happen?” moment. You want to fight back, but against who? How?

The truth is, scammers have become smarter, and all it takes is one wrong click—a fake text, a suspicious link, or a shady app—to fall into their trap. But that’s where Samsung Knox Vault comes in: your quiet, behind-the-scenes defender that protects your personal data at a deep level—right down to the hardware.

What Is Samsung Knox Vault, Really?

Think of Samsung Knox Vault like a digital fortress built into your phone. It’s a combination of specialized hardware and security software that keeps your most sensitive information—like PINs, passwords, biometrics, and digital certificates—locked away in a secure space, completely isolated from the rest of the phone.

Even if an app or system is compromised, Knox Vault stands strong, keeping your private info safe from any unwanted intrusions.

Phishing Scams: A Modern Trap

Here’s a common scam scenario:

You get a message from what looks like your bank.

“Unusual activity detected on your account. Click here to verify.”

It feels urgent, so you click. You land on a page that looks just like your bank’s login screen, and without thinking, you type in your credentials. Boom—the scammer now has full access.

Even worse? Some links prompt you to download a seemingly innocent app that quietly steals your information behind the scenes.

Unfortunately, most phones don’t have the ability to protect you after that moment of human error.

Real-Life Scenario: The Scam That Never Succeeded

Picture this: someone gets an email offering a refund from their mobile carrier. It looks official, says they need to “verify” their account, and provides a link to download an app.

They fall for it. The app installs and might steal passwords, access texts, or even hijack accounts.

But with Samsung Knox Vault? That app is cut off from the good stuff. The sensitive data it’s looking for is locked inside Knox Vault—encrypted, isolated, and out of reach.

The Galaxy A series: A Safety Net for Real People

Here’s the thing—scams don’t only target the gullible. They target everyone. And with the right message and just enough urgency, anyone can fall for one.

But with the Samsung Galaxy A56 5G and Galaxy A36 5G, you can be confident of your digital safety. Knox Vault is built with that reality in mind.

Because in today’s digital world, one wrong tap shouldn’t cost you your identity—or your peace of mind.

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these Galaxy A series devices![1]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[4] Subject to registration and verification.

[5] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

This Raya, a dazzling array of colours and intricate patterns fill the air as people come together to celebrate this joyful event. From new clothes to stunning outfits, everyone is eager to capture that perfect moment with family, friends, and even on their own. Your eye-catching transformations have certainly made this Raya a bright and vibrant celebration.

Show off your Raya OOTD and let your unique transformation shine in a video! With the Pilih Galaxy A, Memang Smart AYE track, create and share your stunning makeover while showing off the iconic inverted AYE sign on TikTok.

Here are the steps to join[1]:

1. From 28 March to 30 April 2025, showcase your Raya OOTD and film your unique transformation video while doing the inverted peace hand sign in your video with the Pilih Galaxy A, Memang Smart AYE Raya version music track as the background.
2. Post your video on TikTok with the hashtags #AYEReadyforRaya #KitaPilihAYE #GalaxyA56
3. Follow @SamsungMalaysia and be sure to set your account to public

The 15 winners with the most creative transformations will stand a chance to win the incredible Galaxy Buds3 Pro, total worth up to RM12,735. So, get ready to flaunt your Raya style and join in the fun!

Check out our TikTok post on how to participate in this contest: https://www.tiktok.com/@samsungmalaysia/video/7486730224546106642?lang=en

Join the fun with the AYE Gang and see how they did it this Raya too!

Check out Sabronzo’s video here: https://www.tiktok.com/@sabronzoooo/video/7486773502339550482

Check out Insomniacks’ video here: https://www.tiktok.com/@insomniacksmy/video/7488561758915890440 

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![2]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] While stocks last. Terms and conditions apply.

[4] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[5] Subject to registration and verification.

[6] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

The new Samsung Galaxy A06 5G is an affordable Galaxy A series addition that combines awesome 5G experiences with powerful performance, security and privacy upgrades and a sleek design, empowering users to always stay connected for both work and play.

Awesome performance at anytime

The Galaxy A06 5G broadens your viewing experience with a 6.7-large display and performance upgrades[1]. It is equipped with a MediaTek Dimensity 6300 and internal memory for smooth gaming, video streaming, and social media browsing, supercharging daily tasks like multitasking between apps and gaming[2].

Users can also stay connected throughout the day with the Galaxy A06’s long-lasting 5,000mAh battery. More importantly, 25W Superfast Charging means one gets right back into action with minimal downtime, for seamless and uninterrupted usage.

Secure galaxy experiences for all

Samsung Knox Vault ensures sensitive data such as passwords are secured in a separate subsystem, giving users a peace of mind knowing their personal information is protected.

In addition, the Galaxy A06 5G will receive up to four generations of Android OS and One UI upgrades, along with up to four years of security updates[3]. This ensures that users will enjoy up-to-date and more secure mobile experience possible, for longer.

Durable and sleek design

For day-to-day durability, the Galaxy A06 5G boasts IP54 dust and water resistance, offering reliable protection from accidental splashes and exposure to water[4].

Balancing power with style, the Galaxy A06 5G weighs just 191 grams with a slim-bodied design. Combining innovative technology with affordability, as well as a sleek look and feel, the Galaxy A06 5G offers a safe and reliable mobile experience for everyday tasks.

Pricing and availability

To buy the Samsung Galaxy A06 5G, please visit:  https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a06-5g-light-green-128gb-sm-a066blghxme/buy/

[1] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera cutout.

[2] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[3] The OS upgrade and security update policies specified are subject to change. Availability and timing of Android OS upgrades and security updates may vary by device model and market.

[4] Durability tests show the Galaxy A06 5G can withstand 10 liters of fresh water for five minutes from all angles.

Samsung is thrilled to announce the winners of the AYE Spot & Win contest, the release of the latest Galaxy A Series’ Pilih Galaxy A, Memang Smart AYE music video! Over the past week, the positive responses by sharp-eyed viewers from around Malaysia on the music video has been overwhelming.

Samsung is grateful for the energy and excitement surrounding the newly released video. Now, it is time to announce the 10 lucky winners who will be walking away with a brand new Galaxy Tab S9 FE+!

Congratulations to Siti Aminah, asanseok, Trinity Yap, Cassey Cass, bk_darren, Lim Kaye, brandonhohshengvern, nurlisha7268, daljit30 and eve_eve_loy! Thank you to everyone who participated – your support means everything to us!

Congratulations to all the winners! For all lovers of catchy beats with a vibe who have not caught the music video featuring Sabronzo from DOLLA, Insomniacks, Killadriz and Aziz Harun yet, check it out at https://www.youtube.com/watch?v=nrkZARZPWVc!

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![1]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[4] Subject to registration and verification.

[5] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Group photos can often feel like a struggle, especially when you are racing against cousins for that perfect spot in the frame! Amid the hustle of finding the ideal Raya pose, chaos tends to take over, leaving your face far from looking its best. But fret not, because with the Samsung Galaxy A56 5G, capturing a flawless shot has never been easier, thanks to the revolutionary Best Face feature.

Best Face, Samsung’s latest innovation in the Galaxy A Series, brings cutting-edge AI technology to ensure you always look your best in every photo. The Galaxy A Series, designed with Awesome Intelligence, caters to those who are socially savvy and eager to express their individuality in every shot.

It is always the same story—you’re enjoying time with friends and family, trying to capture the moment, but somehow your face just doesn’t look as photogenic as you’d hoped. That is where Best Face comes in. This feature automatically takes multiple frames of your face in motion and lets you choose the perfect shot. No more retakes or awkward pauses, as you can now select the most flattering frame from all the captures.

Moreover, when you’re out in the hustle and bustle of the city or navigating a crowded Raya Bazaar, the distractions can be overwhelming. The Galaxy A36 5G is equipped with the Object Eraser, which lets you effortlessly remove unwanted objects from your photos. Took a stunning photo with a gorgeous backdrop but that unsightly skyscraper is ruining the view? With Object Eraser, those distractions are a thing of the past!

When combined, Best Face and Object Eraser ensure that you not only have the perfect setting but also look fantastic in every shot. Now, with the Samsung Galaxy A56 5G and A36 5G, your Raya memories are bound to be picture-perfect!

Catch this promotion is from 18 March until 31 March 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![1]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[4] Subject to registration and verification.

[5] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.