With the Galaxy A series, dive into a world of impactful mobile camera innovations without breaking the bank. Pwn these photo trends with the Galaxy A series phone.

Nightlife and neon lights

A visual aesthetic that is taking over Instagram is night mode photography, along with neon lights. Think Blade Runner and Cyberpunk vibes. Don’t worry about fuzziness in low lighting as the Galaxy A series’ improved Night mode makes every photo and video pop, lessens noise, and automatically adjusts video frame rate for clear and vibrant videos. The AI-enhanced camera experience is designed for moments of learning, creating and exploring. OIS and VDIS technology stabilises your camera for sharp and steady shots every time.

Perfect timing pictures

When the universe aligns so precisely, you can capture a perfectly timed photo that’s worth a million bucks. Borrowing features from the Galaxy flagship series, Single Take lets you snap multiple pictures and videos at a moment’s notice with just one tap of a button. With the help of AI, you can run, jump, get creative with the way you capture content, and your pictures and videos will always come out looking fantastic as Single Take helps you choose the best ones. You might just end up with some of the coolest perfect timing pictures that will break the internet.

Smiles, smize & selfies

Then of course there’s selfies and wefies we all love. With a range of front cameras up to 32MP[1], you can proudly post up your flawless selfies on the Gram. All that’s left is for you to do is practice your smiles and smize. The Fun mode, which has new Snapchat Lenses[2] updated regularly, lets you inject humour into your shots with playful filters. Go ape!

Go Pro

Even if you’re not most talented photographer, you can create masterpieces with the Pro or Pro Video modes on your Galaxy A series. Play around with ISO settings, speed, exposure value, focus, and white balance to develop the exact photo or video styles you want. It’s really all about the theme or vision you have in mind. These days, you don’t need to lug around a DSLR and all kinds of equipment anymore. Consolidate your life with smartphone photography, which gives you’re an accessible, affordable, convenient way to experiment.

Motion pictures

Add comedy to your videos with Slow Motion mode, which plays back 8 times slower than normal videos, or the Super Slow-Mo mode, which plays back 32 times slower than normal. If you’re planning a surprise party, record the birthday boy or girl walking into the room with these modes for a memorable home movie. Or try out the Hyperlapse mode, which is a technique in time-lapse videography that’s speeds things up. 10x is good for recording traffic streaming by, 15x for clouds moving across the sky, 30x crowds of people walking by, and 60x for sunrises and sunsets.

Throwback takes

Sharing our baby pictures and old family photos on Instagram are all the rage now. There’s something about sepia that makes us nostalgic, plus we’re curious to see how our friends or favourite influencer looked like way back when. Use Photo Remaster to breathe new life into old or low-quality images. All you need to do is open the photo in Gallery, tap on the vertical ellipsis, and select Remaster Picture. You can also tap on Object eraser to remove any background distractions and photobombs to perfect your favourite shots.

Get pro and pwn these photos with the Galaxy A series today. Go to: https://www.samsung.com/my/smartphones/galaxy-a/

[1] 32MP front cameras on the Galaxy A53 and Galaxy A73

[2] SNAPCHAT is a trademark of SNAP INC. Filters from Snapchat Lenses may vary by country or region. Snapchat Lenses seen on this image are simulated for illustrative purposes. Actual UI may vary depending on the software version on your device.

Ring, ring – a super important call is coming in, but whoops, you forgot where your phone is. Is it in the room? Is it in the kitchen? Argh, did you leave it by the bathroom sink again?! You look at your PC screen in panic as it shows the call is still ringing… oh wait, DUH! You can take the call from your PC because you have Link to Windows. You click to answer. The day is saved!

With Link to Windows[1] on your Galaxy A series phones, you can now instantly access your notifications, texts, calls, photos, mobile apps and screen right on your Windows PC. The Galaxy A series brings awesome flagship-like experiences like Link to Windows and others to more people.

Calling and texting from your PC

One of the best Link to Windows features is calling and texting directly from your PC. When you’re swamped, you don’t have time to keep an eye on both devices. So, being able to manage everything on your PC helps you stay efficient and focused on what matters throughout a busy workday.

To make calls, pair your phone and Windows PC via Bluetooth, then click the “Calls” tab on your PC. In the “Calls” tab, there’s a search bar to browse your phone contacts and you’ll also be able to see a log of your recent calls. Sending text messages is just as simple. Click the “Messages” tab to see all of your recent conversations, like you would on your phone. Select a recipient, type a message and hit “Send.” You can also copy and paste content like text or images between your PC and your phone to send as a message.

Accessing photos on your PC

Constantly emailing yourself photos so you can then download them onto your PC is such a hassle and unnecessary. Link to Windows makes this process easier by letting you access up to 2,000 of your most recent photos on your phone directly from your PC. Click “Photos” to view your recent pictures, then drag and drop anything you’d like on your PC and voila.

Mirror your Galaxy’s screen and use your mobile apps on your PC

Another awesome feature of Link to Windows is being able to mirror your Galaxy’s screen on your PC, giving you full access to both devices on one screen. You can then use your mobile apps on your PC[2], which you can control with your mouse or touchpad. Go to the “Apps” tab to connect and allow your phone to cast to Windows. This can be great if you want to demonstrate an app to a group of people, or if you have apps that you check throughout the day, but want to have the ease of accessing them on one screen.

Link to Windows is extremely simple and intuitive to use. You can now work and socialise seamlessly and more conveniently on your Windows PC because your notifications, messages, calls, photos, emails, and whole Galaxy are easily accessible on that screen.

Score one for productivity and zero for procrastination!

Enjoy Link to Windows and other flagship-like experiences with your Galaxy A series today: https://www.samsung.com/my/smartphones/galaxy-a-series/

[1] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC.

[2] Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

Connect Securely Wherever You Are

You’re at a coffee shop and want to connect to its Wi-Fi. But you also want to be extra careful and make sure it’s safe. That’s where the Secure Wi-Fi mode on your Galaxy A53 5G comes in. When turned on, it encrypts your Wi-Fi internet traffic and helps prevent your device from being tracked against your will. You can also track your Secure Wi-Fi usage at any time, by checking your Protection activity.[1]

HOW TO

Share What You Like, Privately

You want to send something private to your friend, but you don’t want to risk anyone else seeing it. That’s where Private Share comes in. It encrypts your picture, video or file and lets you choose exactly who gets to see it and for how long, so you don’t have to worry about it getting into the wrong hands.[2]

HOW TO

Samsung Galaxy, Your Safe Space

Say you take a picture of your credit card or ID and want to store it safely on your phone. We got you! You can keep them safe with the Galaxy A53 5G’s Secure Folder. It is super secure thanks to Samsung Knox, and you can even set up your own lock types including PIN, pattern, password and fingerprints. Nice and easy!

HOW TO

Out of Sight, Not Out of Your Hands

Later that day, you go home. But you can’t find your phone anywhere! That’s OK, you can find it easily by going on the Find My Mobile website on your PC. It helps you find your phone’s location, even when it’s offline. Ah, it looks like you left the phone back at the shop. No worries, you can lock it, so no one can access it until you pick it up.[3]

HOW TO

If you haven’t gotten your hands on the Galaxy A53 5G – this is the time! Until 31^st August 2022, enjoy an instant rebate of RM150 when you make your purchase. Furthermore, you can also enjoy these deals:

For more information on the Galaxy A53 5G, check out https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a53-5g-awesome-blue-256gb-sm-a536elbhxme/

[1] Secure Wi-Fi is available for free for up to 250MB for all Galaxy users who have access to the service and up to 1024 MB a month for users whose device is running Android 12 S OS. Users can then choose to upgrade their plan at any time to enjoy additional, enhanced protections.  Availability of Secure Wi-Fi may vary depending on country or carrier, and its connectivity is subject to the applicable network environment. Some apps or websites may not be functional under a Secure Wi-Fi connection.

[2] Private Share requires both the sender and receiver to have the Private Share app and Galaxy mobile devices such as phones and tablets with Android 9 Pie or later and PCs with a Trusted Platform Module (TPM) and Windows 10 and up. Private Share can be used to send the following files to other Galaxy users: Image (.jpg, .jpeg, .png, .gif, .bmp, .webp, .heic, .heif, .dng), Video (.webm, .mp4, .3gp, .mkv, .mov), Audio (.mp3, .wav, .ogg, .m4a), and Text (.txt, .pdf). The number, capacity, and expiry date of files as well as the number of simultaneous files sent via Private Share may be limited.

[3] A device is “offline” when it is disconnected from a mobile network or Wi-Fi. The location of the lost device found with Find My Mobile is the approximate location where the lost device’s signal was detected, and is subject to the network environment and the state of the mobile device. Requires ‘Find My Mobile’ turned on, ‘Remote unlock’ turned on for remote control feature, ‘Offline finding’ turned on for offline finding support, and Samsung Account login. Please visit www.samsung.com for more information.

[4] Terms and conditions apply.

[5] Six months free trial of OneDrive 100GB cloud storage available for consumers who have purchased a Galaxy S22, S22+, S22 Ultra, A33, A53, and A73 only. Availability may vary. Google Play’s terms and conditions apply. Refer to https://www.microsoft.com/onedrive-samsung-offer for details. Offer is not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days.

[6] Terms and conditions apply. While stocks last.

Be Double, Triple, Quadruple, Quintuple Rewarded with Your Purchase

The opportunity to catch Samsung’s Awesome Galaxy A Roadshow is not to be missed as Samsung is giving away Touch ‘n Go credits worth up to RM100 depending on the model you purchase, as a form of rebate to knock off your purchase price! Along with freebies and special purchase-with-purchase deals during this exciting promotion period.

What’s more, you wouldn’t need to wait for your next allowance to get your hands on these devices. With Atome, you can opt to split your bill into three equal payments. All you have to do is create an account with Atome and register to shop any of the Galaxy A devices, with zero interest, 30 days apart!

Even better, enjoy great savings when you trade-in your eligible device, in any device condition and receive an additional rebate of up to RM150 added to the base trade-in value[1].

For bargain hunters, the best deals can only be found at the Galaxy A series roadshow happening from 12 May 2022 to 29 May 2022 at the following locations:

Among the amazing products and offers waiting for visitors at the Roadshow includes:

Just remember, all of these great offers are only available until 29 May 2022, so be sure to make your way to any of the participating stores and bag your very own Galaxy A series before the deal is gone for good!

For more information on these ultimate deals and to learn which participating stores are the nearest to you, please visit: https://www.samsung.com/my/offer/redemption/

[1] Terms and conditions apply, please see: https://shop.samsung.com/my/trade-in/

The new Galaxy A series devices provide an enjoyable and truly immersive viewing experience thanks to a two-day battery[1] and expansive and bright Super AMOLED Displays, as well as an enhanced connected experience between Galaxy devices. What’s more, Galaxy A53 5G and Galaxy A33 5G users can enjoy the best camera experience anytime, anywhere, thanks to the inclusion of Galaxy’s signature AI-powered camera system.

If you didn’t manage to catch the latest Galaxy A event, take a look at the video below for a replay of the event in its entirety.

[1] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

Samsung Electronics Co., Ltd. today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display, and two-day battery life[1], the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design, and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates[2] to ensure the user mobile experience is always awesome.

“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome – even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch[3] Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch[4] Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging[5] – so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional, and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning® Gorilla® Glass 5 and IP67[6] water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series[7] removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Both devices guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share[8], users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet[9], a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology[10] which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows[11] to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability[12]

The Galaxy A33 5G, Galaxy A53 5G and Galaxy A73 5G will be available at the recommended retail price of:

• Galaxy A33 5G: RM1,499
• Galaxy A53 5G: RM1,849
• Galaxy A73 5G: RM2,099

Specifications

* Specifications may vary by market.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[2] Galaxy A33 5G and Galaxy A53 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

[3] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

[4] Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.

[5] Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

[6] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

[7] Select Galaxy A devices launched in 2022 and more to come.

[8] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

[9] Samsung Wallet will be supported on both Galaxy A53 5G and A33 5G. Availability and timing may vary depending on market.

[10] 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

[11] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

[12] Availability may vary by market.

The Galaxy A series is Samsung Electronics’ most popular smartphone category, leading the democratization of Galaxy innovations that is giving people the power to create, connect and thrive.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on 17 March 2022 to Samsung Malaysia Facebook and Samsung Newsroom in order to catch the latest Galaxy A Event streaming live starting at 10PM (Malaysia Time). For more details following the event about these all-new devices, go to Samsung Newsroom for all the latest information.

“We are committed to giving everyone access to the best mobile experiences possible, as soon as possible,” said Janghyun Yoon, Executive Vice President and Head of Software Platform Team at Mobile Communications Business, Samsung Electronics. “One UI 4 delivers on that promise, equipping Galaxy smartphone users with the latest customization and privacy features. But we won’t stop there. Soon, other smartphone and tablet users will also be able to benefit from this software update, enabling a more seamless experience across our entire ecosystem.”

Your Galaxy, Your Way

One UI 4 enables you to create a customized mobile experience to meet your unique needs and express your individuality. With a whole host of new Color Palettes to choose from, you can alter the look and feel of everything from your home screen to icons, menu, button and background. And with reimagined widgets that offer even deeper customization, it’s never been easier to put your own personal stamp on your smartphone experience. You can even more effortlessly express yourself with a wider variety of emoji features, GIFs and stickers available directly from your keyboard.

Protect What Matters Most

There’s no privacy without strong security. That’s why, with One UI 4, Samsung is bringing the latest privacy and security features, so you can choose exactly what you want to share or keep private. From alerting you to when an app is attempting to access your camera or microphone, to a new privacy dashboard that brings all your settings and controls into one convenient place, with One UI 4, monitoring and controlling your privacy settings is simple.

Connecting You to an Extended Ecosystem

One UI 4 helps you to get the most out of Samsung’s incredible extended ecosystem of devices and third-party apps, unlocking a more powerful mobile experience.

Samsung’s partnerships with other industry-leaders, like Google, ensure seamless experience when using your favorite third-party apps and services. This means you can enjoy apps like Google Duo, which provides high-quality video calls with friends and family.

And whether you’re using a Galaxy Z Series, Galaxy Watch or Galaxy Tab, you’ll get the uniformed look and feel across your devices, and will be able to seamlessly sync them.

Availability

One UI 4 will be available on the Galaxy S21 series starting November 15^th and will soon become available on previous Galaxy S and Note series as well as Galaxy Z series, A series and tablets.¹ This announcement comes alongside a new software update for the Galaxy Watch series² that, starting today, enables users to enjoy enhanced health features and new watch faces.

¹ At a later date the update will also be available on the Galaxy S20, S20+, S20 Ultra, S20 FE, Note20, Note20 Ultra, S10, S10e, S10+, S10 5G, Note10, Note 10+, Galaxy Fold, Z Fold3, Z Flip3, Z Fold2, Z Flip, Z Flip 5G, Galaxy A82 5G, A72, A52, A52 5G, A52s 5G, A42 5G, and Galaxy Tab S7 and Tab S7+. Availability may vary by region.

² Galaxy Watch, Galaxy Watch Active, Galaxy Watch Active2 and Galaxy Watch3

Users of the latest Galaxy A Series devices can now seamlessly and securely share music with their friends’ Galaxy devices and Galaxy Buds thanks to such features as Music Share and Buds Together, removing the fuss of switching Bluetooth connections or sharing earbuds.

You can also keep tabs on your belongings, from your Galaxy devices to your wallets to your pets, with the new SmartThings Find and Galaxy SmartTag features, which let you check your items’ locations easily and quickly.

Learn more about the awesome new range of Galaxy ecosystem and connectivity features available on the latest Galaxy A devices in the videos below.

Users can get more of what they love done on their Galaxy A52, A52 5G or A72 thanks to the devices’ vivid Super AMOLED displays that support up to 800 nits brightness and Eye Comfort Shield, meaning that the screen can be viewed comfortably regardless of lighting conditions.

What’s more, in order to help users enjoy their smartphone’s display without interruption, the new Galaxy A52, A52 5G and A72 devices come with screen refresh rates of 90Hz and 120Hz respectively.¹

Learn more about the latest Galaxy A Series devices’ display in the video below.

¹ The Galaxy A52 and A72 offer a screen refresh rate of 90Hz. The Galaxy A52 5G offers a screen refresh rate of 120Hz