Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24 May. Teasing period starts 21^st – 23^rd May, so be sure to add to cart. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.

On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive Samsung Q63 QLED 4K Smart TV 2022 range, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy M33 5G. Targeted at those seeking great performance and peak entertainment experiences at a good value, the Galaxy M33 5G comes packed with an expansive 6.6-inch Infinity-V Display with 120Hz refresh rate that is perfect for gaming, and a flagship-class 50MP quad-camera set to capture the best quality content.

Leading up to the event, Samsung is giving out an exclusive voucher code : SSPR10, with no minimum spend, just for you to checkout on Samsung Super Brand Day on 24 May. Stand a chance to win additional vouchers up to RM30, with no minimum spend, when you participate in the Samsung social game – AR filter on Instragram. Visit the main campaign page, to gain first-hand access to the best deals on Samsung’s Super Brand Day. In addition, Laz Talent – Dennis Gan will also be hosting a live session on TechMania LazLive, Lazada’s in-app livestream channel on 17 May from 9pm-10pm, to share more on the latest offers and products available to purchase during the sale.

“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.

James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives[1].

Highlights of Samsung x LazMall Super Brand Day in Malaysia include:

• Samsung Brand Store co-branding partnership with P&G – purchase an online excusive Washer Dryer / Washer (WD85T4046CE/FQ / WW95TA046AE/FQ) to receive 4x Dynamo Color Care detergent 2.6 kg or any Q63 QLED 4K Smart TV to receive 6x Febreze with Ambi Pur Fabric Refresher Antibac (370ml) only on 24 May
• Samsung Flagship Store co-branding partnership with Adidas – first 10 buyers to purchase a Samsung flagship mobile S series or Z series will receive RM500 Adidas storewide voucher or the first 10 buyers to purchase a M series mobile will receiveRM200 Adidas storewide voucher only on 24 May
• Samsung social game – to play the AR filter to stand a chance to win additional vouchers up to RM30 (with no minimum spend)
• [12AM-2AM Only] RM30 off with a min. spend of RM300 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• [12AM-2AM Only] RM100 off with a min. spend of RM1000 * Applicable to Samsung Flagship store, Samsung Authorized partners & Samsung Brand Store
• RM250 off with a min. spend of RM2000 *Applicable to Samsung Brand Store only
• RM 150 off with a min. spend of RM1000 *Applicable to Samsung Brand Store only

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24 May and download the Lazada app on the Google Play Store or Apple App Store today!

So, don’t miss out on these limited time, first come first served deals! Start adding your wish lists to cart and set your alarms now! For more information on Samsung’s Super Brand Day promotions, please visit:

• Samsung Super Brand Day
• Lazada Samsung Flagship Store
• Lazada Samsung Brand Store

[1] Lazada Consumer Study, March 2022. https://lazada-com.oss-ap-southeast-1.aliyuncs.com/160-press-release.pdf

Today, Samsung has the widest range of 5G-enabled smartphones – from the affordable Galaxy A22 5G, to the flagship Galaxy S21 Ultra 5G – that offers something for every type of mobile user, letting you share more, play more and do more.

Whether you’re an avid gamer, content creator, round-the-clock hustler or just someone looking for the essentials, 5G unlocks the possibilities of a next-level mobile experience by enabling an unprecedented increase in data speed, and a reduction in latency.

Read on to find out which 5G device is ideal for you:

The Content Creator/Social Media Maven

You keep up to date on the latest social media trends by the minute and you know when a fad has reached its peak. When out and about, you keep your eyes peeled for content to entertain your social media audience.

You demand a lot from your smartphone – it must capture content at FHD or even 4K quality, and, at the same time, be powerful enough to edit content on the go. More importantly, your smartphone needs to be able to upload content fast, or stream content live without lag.

The 5G Device for you: Samsung Galaxy S21 Ultra 5G

Recently recognized as the Best Smartphone of 2021 at the Global Mobile Awards for its stunning display and best-in-class camera, it’s not hard to see why the Galaxy S21 Ultra 5G is the perfect smartphone for content creators!

Equipped with a 108-megapixel camera, the highest resolution possible on a smartphone, the Galaxy S21 Ultra 5G captures so much detail that you can pinch out on each image and reveal even more shots within![1]

The Galaxy S21 Ultra 5G boasts the option of shooting videos in an industry-leading 8K resolution[2]  – video quality so high, you can pull epic high-resolution photos straight from video. No need to choose between shooting video or stills – you now have infinite content options within a single take!

Once you’ve picked your picture perfect shots and stills, the industry-leading display of the Galaxy S21 Ultra 5, which features a 6.8″ screen, super smooth 120Hz Display and dynamic AMOLED 2 lets you edit your content with optimal clarity and to the finest of details with the help of the S Pen stylus.

The 5G Advantage
For social media enthusiasts who enjoy interacting with followers over live streams, 5G connection speeds ensure the highest quality even when streaming “live,” with close to no lag.

Superior resolution videos and photos require more storage. The Galaxy S21 Ultra 5G comes equipped with storage sizes up to 512GB, but should you run out of space, 5G network speeds mean that you can now instantaneously save large files in the cloud. Have fun and capture your best moments liberally, without the worry of storage space constraints!

The always-on executive   

Who are you?

Career is the biggest priority in your life. Driven by an always-on mindset, you are ever-ready to jump into a virtual meeting, reply to emails and work on documents at any time. Adept at dealing with multiple tasks at once, you need a phone that can keep up with you as you take on the world.

The 5G Device for you: Samsung Galaxy Z Fold2 5G

A trailblazer in its class, the Galaxy Z Fold2 5G is a cutting-edge foldable smartphone with a 6.2-inch screen[3] that unfolds to reveal a 7.6-inch foldable display[4].

With the capability to run up to three apps at once, the Multi-Active Window[5] feature allows you to respond to emails, review documents and iron out details with your team over chat, all from a single screen.

For instances when you need to jump on a meeting while away from your computer, The Galaxy Z Fold2’s Hideaway Hinge makes hands-free conference calls a breeze with Flex Mode[6] [7]. Simply unfold your phone to the desired angle, set it on your desk, and you can talk with colleagues while jotting down notes. With its 10MP front camera, you’ll always appear crystal clear on the other end of the video call.

The 5G Advantage
5G connectivity lets you make the most out of the cutting-edge features of the Galaxy Z Fold2, fulfilling your need for optimal productivity on-the-go, at any place.

With 5G speeds, you can be assured of remote virtual meetings with little to no glitches or lags[8]. Additionally, you’ll no longer require a desktop to download and edit large documents such as PowerPoint slides and Excel spreadsheets. The superior download speeds of a 5G network, coupled with its wide screen allows you to work at full efficiency, all day.

The Avid gamer

Who are you?

A hardcore gamer, you indulge in your favorite mobile games at every opportunity. Above all, you value ultra-fast gaming speeds with low latency, and a high-resolution screen that lets you enjoy your games to the fullest.

The 5G Device for you: Samsung Galaxy A52 5G

Tailor-made for gamers, the Galaxy A52 5G is equipped with an expansive 6.5-inch[9] FHD+ Super AMOLED display reaching 800 nits[10] for clarity even in bright daylight, letting you game anytime and anywhere.

Game Booster[11], a dedicated interface with an easy-to-reach menu, optimizes your gaming experience by learning your usage patterns to optimise battery, temperature and memory, while Frame Booster gives graphics smooth, life-like motion. Meanwhile, Eye Comfort Shield[12] reduces blue light, letting you game for hours on end while keeping your eyes protected.

The 5G Advantage
With advancements in 5G wireless technology bringing high speeds and virtually no lag, you can enjoy your favorite games at optimal resolution and latency, with close to no disruptions in real-time.

Beyond the mobile games available today, a 5G smartphone is also equipped to support the gaming advancements of tomorrow. This includes games hosted on cloud-based gaming platforms, which brings console-level processing power and latency to your fingertips, as well as VR and AR games – all of which are set to be a reality in the near future.

The no-frills smartphone user

When it comes to a smartphone, you care about the basics the most – being able to connect with your loved ones, and carry out essential tasks such as grocery shopping, navigating, and booking a ride-hailing service.

The 5G Device for you: Samsung Galaxy A22 5G

Equipped with an Octa-core processing power with up to 8GB of RAM for fast and efficient performance, the Galaxy A22 5G is all you need for daily tasks at hand.

The 6.6-inch Infinity-V Display of Galaxy A22 5G, along with its FHD+ display technology, makes your everyday content look better— whether you’re connecting with loved ones over a video call, or just casually browsing the internet.

The 5G Advantage
5G promises to elevate the daily mobile experience for all – and this includes the no-frills smartphone user, who can now enjoy crystal clear video calls, and browse the internet seamlessly anytime and anywhere.

At just RM999.00, the Galaxy A22 5G brings cutting edge 5G technology to everyone, as one of the most affordable 5G smartphones in the market today.

The Knox advantage
Beyond the nifty features of Samsung’s suite of 5G mobile devices, users can enjoy their devices with peace of mind with the integration of Samsung Knox within their devices. Built into the phone’s hardware and software from the start, Samsung Knox protects your phone from the minute it’s turned on, from the chip up. Offering multi-layered security, it defends your most sensitive information from malware and malicious threats, giving you more confidence in your data and app permissions.

The Future is Here with Samsung 5G

5G-enabled smartphones offer a generational leap in experience, with significantly superior connection speeds that optimizes the hardware and software capabilities of today’s powerful devices. There is no better time than now to work smarter and play harder with your 5G smartphone!

[1] Maximum image cropping is subject to display resolution and the original image size.

[2] 8K video can only be shot in 24 frames per second (FPS)

[3] Measured diagonally, the screen size is 6.2″ in a full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and camera hole.

[4] Measured diagonally, the screen size is 7.6″ in a full rectangle and 7.5″ accounting for the rounded corners. The actual viewable area is smaller due to the rounded corners and camera hole.

[5] Certain applications may not support Multi Active Window.

[6] The hinge hardware supports Flex mode at angles between 75° and 115°. For your convenience, Flex mode can also be set to activate before or after 75° and 115°. It may be difficult to maintain Flex mode while moving due to shaking or other movement. It is recommended to keep the phone stationary while in Flex mode.

[7] Certain applications may not support Flex mode.

[8] Requires optimal 5G connection. 5G services are only supported in 5G network enabled locations. Actual speed may vary depending on country, carrier, and user environment.

[9] Measured diagonally, the screen size is 6.5″” in the full rectangle and 6.3″” accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[10] In case the adaptive brightness is set ‘On’ in the setting. When the display is exposed to over 20,000 lux as recognized by the brightness sensor of the phone, such as under environments with lots of ambient light or direct sunlight, it may increase up to 800nits brightness. The brightness values measured by the sensor may differ depending on the angle of light.

[11] Game Booster compatibility may vary by game.

[12] Galaxy A52 5G (SM-A526)’s display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. This certification can be found on https://www.sgs.com.