Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratising the latest AI experiences. With this update[1], users will be able to enjoy smarter AI experiences, including launching Gemini[2], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[3] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favourite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps[4] with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

Catch this promotion until 30 April 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![5]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

For more information about the Galaxy A series, please visit: Samsung Newsroom and Samsung.com.

[1] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[2] Internet connection and compatible operating system required. Availability may vary by device, country/region, and language.

[3] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

[4] Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[5] While stocks last. Terms and conditions apply.

[6] While stocks last. Terms and conditions apply.

[7] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[8] Subject to registration and verification.

[9] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities.

Besides eliminating the need to toggle between apps to search for information, one of the fan-favorite AI-powered features — Circle to Search with Google — now goes beyond images to recognize and identify music as well.

AI Select provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Group photos can often feel like a struggle, especially when you are racing against cousins for that perfect spot in the frame! Amid the hustle of finding the ideal Raya pose, chaos tends to take over, leaving your face far from looking its best. But fret not, because with the Samsung Galaxy A56 5G, capturing a flawless shot has never been easier, thanks to the revolutionary Best Face feature.

Best Face, Samsung’s latest innovation in the Galaxy A Series, brings cutting-edge AI technology to ensure you always look your best in every photo. The Galaxy A Series, designed with Awesome Intelligence, caters to those who are socially savvy and eager to express their individuality in every shot.

It is always the same story—you’re enjoying time with friends and family, trying to capture the moment, but somehow your face just doesn’t look as photogenic as you’d hoped. That is where Best Face comes in. This feature automatically takes multiple frames of your face in motion and lets you choose the perfect shot. No more retakes or awkward pauses, as you can now select the most flattering frame from all the captures.

Moreover, when you’re out in the hustle and bustle of the city or navigating a crowded Raya Bazaar, the distractions can be overwhelming. The Galaxy A36 5G is equipped with the Object Eraser, which lets you effortlessly remove unwanted objects from your photos. Took a stunning photo with a gorgeous backdrop but that unsightly skyscraper is ruining the view? With Object Eraser, those distractions are a thing of the past!

When combined, Best Face and Object Eraser ensure that you not only have the perfect setting but also look fantastic in every shot. Now, with the Samsung Galaxy A56 5G and A36 5G, your Raya memories are bound to be picture-perfect!

Catch this promotion is from 18 March until 31 March 2025, and enjoy up to RM429 worth of rewards when you purchase these devices![1]

What are you waiting for? Purchase your Galaxy A Series today!

Galaxy A56 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-256gb-sm-a566bzauxme

Galaxy A36 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a36-5g-awesome-lavender-256gb-sm-a366blvuxme/

Galaxy A26 5G

https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a26-5g-peach-pink-256gb-sm-a266bzihxme

[1] While stocks last. Terms and conditions apply.

[2] While stocks last. Terms and conditions apply.

[3] Valid for customers who purchased an RM100 e-voucher with RM10 via Samsung Reservation+ from 24 February – 17 March 2025. E-voucher is only redeemable for Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

[4] Subject to registration and verification.

[5] Applicable for selected Galaxy Tab (Max 2 units), Galaxy Watch (Max 1 unit), and Galaxy Buds (Max 1 unit) and accessories (Max 3 units) in the same transaction. Promotion is valid while stocks last. Terms and conditions apply.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is a comprehensive mobile AI exclusively available on Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face[2] makes it easier than ever to capture a great group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks good in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography[3], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser[4] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[5] enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch[6] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits[7], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G[8]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks[9].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.[10]

Upon release, Digital Key on Galaxy A56 5G[11] and Galaxy A36 5G devices[12] will be available in select markets in Asia, Europe, and North America with more markets to follow.

The new Galaxy A series is available in a range of colors.[13] Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, Awesome Olive, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black, Awesome White, and Awesome Lime; and Galaxy A26 5G is available in Black, Mint and Peach Pink.

Pay Only RM10 to Get an RM100 e-voucher for Our New Galaxy A Series!

Until 17 March 2025, purchase the SR+ e-voucher for just RM10 and receive an RM100 e-voucher. You can use the e-voucher to purchase the new Galaxy A Series from 18 to 31 March 2025.[14] Don’t miss out on this new era of intelligence and reserve your e-voucher here today: https://www.samsung.com/my/gift-card/e-vouchers/pre-registration-smartphone-evoucher

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: https://news.samsung.com/my/

Specification Table

 ^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series.
Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Results may vary based on the images and the object you’re trying to remove.

[5] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[6] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[7] 1,200 nits at HBM (High Brightness Mode).

[8] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[9] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G.

[10] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[11] Digital Key rollout for Galaxy A56 5G begins in Korea, the United Kingdom, Germany, France, Spain, and Italy. Features may vary depending on each country or region

[12] Digital Key rollout for Galaxy A36 5G begins in Korea, UAE, the United Kingdom, Germany, France, Spain, Italy, and the United States. Features may vary depending on each country or region

[13] Color and model availability may vary depending on country, region, or carrier.

[14] While stocks last. Terms and conditions apply.